Meeting Title: Brainforge Project Check-in Date: 2026-03-24 Meeting participants: Robert Tseng, Amber Lin
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1 00:00:12.620 ⇒ 00:00:15.700 Robert Tseng: Hmm… Ugh.
2 00:00:20.790 ⇒ 00:00:21.850 Amber Lin: Hello!
3 00:00:23.380 ⇒ 00:00:24.600 Robert Tseng: Hello.
4 00:00:25.040 ⇒ 00:00:27.950 Amber Lin: How was your day? You sound tired.
5 00:00:28.410 ⇒ 00:00:32.710 Robert Tseng: Yeah, a lot of… A lot of talking.
6 00:00:32.980 ⇒ 00:00:36.750 Amber Lin: I know. I’m making myself stand up.
7 00:00:36.950 ⇒ 00:00:40.600 Amber Lin: Because it’s only 1PM, and I’m more tired than usual.
8 00:00:41.060 ⇒ 00:00:50.129 Robert Tseng: Oh… Yeah, I’m… I usually start fading at this time, and then I need to, like…
9 00:00:50.410 ⇒ 00:00:54.289 Robert Tseng: I have a second wind at 6pm when I have class.
10 00:00:54.730 ⇒ 00:00:57.550 Amber Lin: Mmm. Are you still going to class?
11 00:00:57.890 ⇒ 00:01:06.779 Robert Tseng: I’m, taking a leave of absence, so definitely not next semester, but I have not decided if I will finish
12 00:01:07.210 ⇒ 00:01:11.509 Robert Tseng: the semester. I think I should try, because it’s…
13 00:01:12.040 ⇒ 00:01:13.449 Robert Tseng: Only 4 more weeks.
14 00:01:13.940 ⇒ 00:01:15.090 Amber Lin: Oh, yeah.
15 00:01:15.090 ⇒ 00:01:18.740 Robert Tseng: That way, I don’t have to restart my classes if I come back to school.
16 00:01:19.540 ⇒ 00:01:21.330 Robert Tseng: So…
17 00:01:21.730 ⇒ 00:01:31.920 Robert Tseng: But that also means I need to grind it out for finals, which would be a lot. So, I think I’m gonna push through, but I’m not… I’m not 100% sure.
18 00:01:31.920 ⇒ 00:01:43.070 Amber Lin: I see. It’s a lot. And I hear… I kind of hear all the noise of the deals going on, and the events and stuff, so… sounds like a busy month.
19 00:01:43.440 ⇒ 00:01:44.230 Robert Tseng: Yeah.
20 00:01:46.020 ⇒ 00:01:51.019 Robert Tseng: But yes, regardless, this will be my last month of classes.
21 00:01:51.020 ⇒ 00:02:00.919 Amber Lin: Yeah. That’s nice. Like, I wish those classes were… it doesn’t have to be consecutive. I guess, like, take a year, and then work with it, and then take a year.
22 00:02:01.580 ⇒ 00:02:09.640 Robert Tseng: Yeah, I thought Brainforge would lighten up. I think I went into law school thinking that it was just gonna become more chill.
23 00:02:09.949 ⇒ 00:02:12.660 Robert Tseng: It did not. And it did not, so I think,
24 00:02:14.690 ⇒ 00:02:20.979 Robert Tseng: Yeah, I think I just needed to… now I need to make this a little bit more sustainable.
25 00:02:21.150 ⇒ 00:02:30.090 Robert Tseng: So yeah, especially if we’re considering moving back to LA, then I think I… yeah, I mean, that would be…
26 00:02:30.420 ⇒ 00:02:31.549 Amber Lin: Sophie is for school.
27 00:02:33.340 ⇒ 00:02:33.970 Robert Tseng: Yeah.
28 00:02:34.410 ⇒ 00:02:38.869 Robert Tseng: Although the part-time law school in LA is… seems easier. Like, it’s like…
29 00:02:39.610 ⇒ 00:02:44.599 Robert Tseng: It’s only one… one day in person a week, but it’s, like, 6 to 10.30.
30 00:02:46.470 ⇒ 00:02:51.310 Robert Tseng: So, it’s like Zoom classes on Monday, and then,
31 00:02:51.630 ⇒ 00:02:56.989 Robert Tseng: one day a week on, I think, Thursdays or something. That’s good!
32 00:02:56.990 ⇒ 00:02:59.120 Amber Lin: Transfer, like, your credits?
33 00:02:59.120 ⇒ 00:03:00.010 Robert Tseng: Yes.
34 00:03:00.010 ⇒ 00:03:01.919 Amber Lin: Oh, that’s awesome.
35 00:03:02.230 ⇒ 00:03:06.659 Robert Tseng: Yeah. Well, yeah, but you have to finish your first year to be eligible to be a transfer.
36 00:03:06.660 ⇒ 00:03:10.050 Amber Lin: Okay, so please finish it! You’re throwing down!
37 00:03:10.710 ⇒ 00:03:16.130 Robert Tseng: Yeah, so I’m like, I just gotta log in for one month, and then I can…
38 00:03:16.590 ⇒ 00:03:18.540 Robert Tseng: then I’ll keep the option open, so…
39 00:03:18.540 ⇒ 00:03:20.250 Amber Lin: Yeah. Cool!
40 00:03:21.100 ⇒ 00:03:26.859 Amber Lin: Alright, I had… I wrote a few things on my list. I want to talk about, I think.
41 00:03:27.300 ⇒ 00:03:35.429 Amber Lin: Amble, because I know you need it tomorrow, a little bit of Eden, and just touch point on Element, but I know we’re talking tomorrow.
42 00:03:35.500 ⇒ 00:03:49.889 Amber Lin: So, not more there. But first of all, my toes have spread so much since I started wearing those shoes, and, like, I got rid of my slippers, too, because they made me feel so uncomfortable.
43 00:03:50.260 ⇒ 00:03:51.310 Robert Tseng: Oh!
44 00:03:51.310 ⇒ 00:03:57.950 Amber Lin: I’m very, I’m very, very happy. I’ve been trying to explain to Nico, and trying to explain to my mom, and they’re like,
45 00:03:58.200 ⇒ 00:04:01.009 Amber Lin: So… past her head.
46 00:04:01.250 ⇒ 00:04:02.010 Robert Tseng: Yeah.
47 00:04:02.010 ⇒ 00:04:04.690 Amber Lin: I think it’s helpful for my spine, too.
48 00:04:04.690 ⇒ 00:04:05.130 Robert Tseng: Totally.
49 00:04:05.320 ⇒ 00:04:10.489 Amber Lin: Actually, properly leveraging my muscles for balance.
50 00:04:10.640 ⇒ 00:04:11.300 Robert Tseng: Yeah.
51 00:04:11.520 ⇒ 00:04:12.699 Amber Lin: Yeah, so I’m very…
52 00:04:12.700 ⇒ 00:04:18.580 Robert Tseng: like, the first thing… I mean, knee pain went away for me. Like, I used to have, like, knee pain when I was running.
53 00:04:19.120 ⇒ 00:04:26.430 Robert Tseng: But then, like, after, you know, you wear that… you wear that kind of shoe, it forces you to change the way you run, because you can’t heel strike.
54 00:04:26.430 ⇒ 00:04:26.750 Amber Lin: Yeah.
55 00:04:26.750 ⇒ 00:04:30.080 Robert Tseng: And then you don’t have knee pain anymore.
56 00:04:30.830 ⇒ 00:04:38.800 Amber Lin: Yeah, my main thing was I had shin pain, and I had, like, lower back pain. It’s because, like, my… all my…
57 00:04:39.030 ⇒ 00:04:49.139 Amber Lin: force chain was through my claws and through my calves, so everything else, like the other spiral of force didn’t work, but after I wear these shoes, I think
58 00:04:49.540 ⇒ 00:04:55.380 Amber Lin: Like, grappling with your toes makes… forces you to use different muscles.
59 00:04:55.580 ⇒ 00:04:56.310 Robert Tseng: Yeah.
60 00:04:56.310 ⇒ 00:04:57.469 Amber Lin: I’m having fun.
61 00:04:57.820 ⇒ 00:04:59.480 Robert Tseng: Grappling? You’re grappling?
62 00:04:59.480 ⇒ 00:05:03.869 Amber Lin: No, no, no, what do you mean by grab… I just mean grabbing the floor.
63 00:05:03.870 ⇒ 00:05:09.480 Robert Tseng: Oh, oh, by grabbing the floor. Okay, I thought you meant, like, your martial arts and your grappling people.
64 00:05:09.480 ⇒ 00:05:20.740 Amber Lin: Oh! Maybe he asked Zoran for that. He seems… he’s coaching, and I think there’s competitions and stuff. It’s pretty cool.
65 00:05:20.740 ⇒ 00:05:24.930 Robert Tseng: Yeah, yeah, he coaches his son, his son’s competitive.
66 00:05:25.090 ⇒ 00:05:27.240 Robert Tseng: a competitive judo wrestler or something.
67 00:05:27.240 ⇒ 00:05:27.910 Amber Lin: Wow.
68 00:05:27.910 ⇒ 00:05:28.450 Robert Tseng: Yeah.
69 00:05:28.450 ⇒ 00:05:29.250 Amber Lin: Impressive.
70 00:05:29.410 ⇒ 00:05:30.040 Robert Tseng: Yeah.
71 00:05:30.650 ⇒ 00:05:37.820 Amber Lin: Cool. Anyways, Eden Amble Element, where do you want to start?
72 00:05:37.930 ⇒ 00:05:38.470 Amber Lin: Wonderful.
73 00:05:38.470 ⇒ 00:05:42.750 Robert Tseng: Well, the element will be quick, we’ll just deal with that, so, I mean… Huh?
74 00:05:42.750 ⇒ 00:05:49.539 Amber Lin: I kind of started to hand off, especially this week, because I had Eden Amble, I was like, I need to hand off as much as possible to add.
75 00:05:49.540 ⇒ 00:05:49.940 Robert Tseng: Yeah.
76 00:05:49.940 ⇒ 00:05:52.110 Amber Lin: Seems like he’s catching on pretty well.
77 00:05:52.110 ⇒ 00:05:52.430 Robert Tseng: Great.
78 00:05:53.310 ⇒ 00:06:09.989 Amber Lin: And, because I think he had some DE or some sort of, like, more data-specific experience, he was able to say, hey, these fields and this, this, which I would totally have overlooked, because I had no clue. Yeah. He was like, oh, check these fields, and then he was like, oh, what are the…
79 00:06:10.110 ⇒ 00:06:29.659 Amber Lin: metrics, and like… I do think… I don’t know how senior he is. I think he’s a bit less senior than I thought, but also, who am I to judge? Because I really don’t know where the upper limit is. And I think he’ll be great as an internal analyst. I don’t know yet of how client-facing he will be.
80 00:06:29.660 ⇒ 00:06:30.000 Robert Tseng: Yeah.
81 00:06:30.000 ⇒ 00:06:33.240 Amber Lin: Seems a little bit like a wish, is my takeaway.
82 00:06:33.240 ⇒ 00:06:51.749 Robert Tseng: Oh, dear, yeah. Well, yeah, I mean, so he’s slotted as a mid-level right now, and he is supposed to be client-facing, so I’m curious how he will hold up there. But yes, I mean, I think you should keep handing things off to him. As far as, like, building on Omni dashboards and stuff, like, that should all be him.
83 00:06:51.750 ⇒ 00:07:09.039 Amber Lin: Yeah, I think that will be him. I’m just… and I made sure he knew how to do the topics and stuff, so anything dashboard-wise that comes in will just be him. Great. Like, all my work this week should just be finishing off the metric sheet. Okay. Because that’s my handoff.
84 00:07:09.430 ⇒ 00:07:09.800 Robert Tseng: Great.
85 00:07:09.800 ⇒ 00:07:15.640 Amber Lin: Okay, that’s element. I expect, like, 2… 2 to 5 hours max this week, maybe, like.
86 00:07:15.640 ⇒ 00:07:15.970 Robert Tseng: Yeah.
87 00:07:15.970 ⇒ 00:07:16.740 Amber Lin: 2 to 4.
88 00:07:16.860 ⇒ 00:07:19.760 Amber Lin: Okay, that’s fair.
89 00:07:20.140 ⇒ 00:07:30.859 Amber Lin: Let’s see, Amble, I have started a deck, because I think that’s easier to read, and that helps me structure my thoughts. I do need to…
90 00:07:30.970 ⇒ 00:07:46.469 Amber Lin: rerun some queries, because I think they added some new data. I checked, and they filled in some data gaps since the last time I did this query, so that’s what I’m going to do this afternoon, is just to rerun the query, get fresher numbers, especially for March.
91 00:07:47.830 ⇒ 00:07:59.930 Amber Lin: And see how it goes, but I structured it as just 3 main sections to keep the people’s mind more clear. So, retention, product performance, and marketing spend.
92 00:08:00.110 ⇒ 00:08:19.759 Amber Lin: And then all the other stuff is… I didn’t… I don’t have time… I won’t have time this week to do analysis, but it’s more of, hey, we did this for Eden, or this is something that we can do for us. So that’s, like, the margin stuff, the forms, the SLA, and then whatever attribution, conversion…
93 00:08:20.230 ⇒ 00:08:24.819 Amber Lin: the stuff they have in post hoc, like, all of that, I’m gonna throw in the appendix.
94 00:08:25.090 ⇒ 00:08:28.399 Amber Lin: Okay. Like, these are the main three sections.
95 00:08:28.610 ⇒ 00:08:37.840 Amber Lin: And I’m… I’m gonna put a summary table as I work through it this afternoon. But, like, overall, this is my… my outline. What do you think?
96 00:08:37.840 ⇒ 00:08:42.789 Robert Tseng: Okay, let me… yeah, let me just… I have it open, let me just read through it.
97 00:08:43.169 ⇒ 00:08:47.140 Robert Tseng: You know, they don’t perform against, hmm.
98 00:08:59.150 ⇒ 00:09:01.149 Robert Tseng: How about more like.
99 00:09:02.650 ⇒ 00:09:05.499 Robert Tseng: Customer… or product performance, what do you mean by that?
100 00:09:06.300 ⇒ 00:09:09.720 Amber Lin: Just, like, a deep dive of my product, and how it compares…
101 00:09:09.720 ⇒ 00:09:10.220 Robert Tseng: Okay.
102 00:09:10.480 ⇒ 00:09:13.420 Amber Lin: It could slot in to repeat purchases as well.
103 00:09:14.650 ⇒ 00:09:16.400 Robert Tseng: Yeah, so…
104 00:09:20.320 ⇒ 00:09:22.470 Robert Tseng: Martian…
105 00:09:27.530 ⇒ 00:09:29.930 Robert Tseng: I think product margins is good, yeah.
106 00:09:29.930 ⇒ 00:09:33.569 Amber Lin: How am I gonna do product margins if I don’t have their price?
107 00:09:34.740 ⇒ 00:09:35.990 Robert Tseng: Wait, you don’t have the price?
108 00:09:36.090 ⇒ 00:09:37.890 Robert Tseng: Then you have access to their basket?
109 00:09:38.120 ⇒ 00:09:44.989 Amber Lin: I… oh, I think I have access to their BASC, but does BASC have their pharmacy cost data?
110 00:09:46.300 ⇒ 00:09:51.209 Robert Tseng: No, no, you just, like, kind of… like, kind of make some guesses on the… on the cost side.
111 00:09:51.210 ⇒ 00:09:52.849 Amber Lin: Oh, oh, sure.
112 00:09:52.850 ⇒ 00:09:56.559 Robert Tseng: It’s not like a real… you’re not doing the margin analysis for them, you’re just saying that’s the opportunity, so they would…
113 00:09:56.560 ⇒ 00:10:03.179 Amber Lin: Okay, cool, cool. I can do that. I’ll just… I’ll just take what I learned from Eden, and do some of this.
114 00:10:03.860 ⇒ 00:10:06.890 Robert Tseng: So they’re doing about, what, like, $10 million in revenue a year?
115 00:10:07.290 ⇒ 00:10:12.799 Amber Lin: They’re… Dude… Doing 10 million a month?
116 00:10:13.170 ⇒ 00:10:15.029 Robert Tseng: Or, sorry, 10 million a month, yeah.
117 00:10:15.170 ⇒ 00:10:15.820 Amber Lin: Yeah.
118 00:10:16.000 ⇒ 00:10:24.220 Amber Lin: 10… actually more than 10 million, but I think their revenues kind of… they had a spike in…
119 00:10:24.500 ⇒ 00:10:29.859 Amber Lin: 20… 2025, and then it kind of just slided down or stayed flat.
120 00:10:30.140 ⇒ 00:10:35.410 Robert Tseng: I think it’ll keep dropping. This is a fad. Fad business. I don’t want to be in it forever.
121 00:10:35.410 ⇒ 00:10:41.940 Amber Lin: Yeah, like, I don’t know how they got such a spike. It doubled, tripled, and I don’t know how.
122 00:10:41.940 ⇒ 00:10:50.000 Robert Tseng: Yeah, I think everybody was just really into it last year, but now, like, people are realizing, oh, shoot, like, GLP-1s cause heart attacks, and blah blah blah blah, so…
123 00:10:50.420 ⇒ 00:10:51.480 Amber Lin: Yeah…
124 00:10:51.650 ⇒ 00:10:56.040 Robert Tseng: I think microdosing is, like, the thing of 2026. Everybody’s going to microdosing.
125 00:10:56.130 ⇒ 00:10:57.500 Amber Lin: I think so.
126 00:10:57.790 ⇒ 00:11:00.509 Robert Tseng: Yeah. Like, I microdose creatine.
127 00:11:02.950 ⇒ 00:11:05.060 Robert Tseng: I don’t know if it does anything.
128 00:11:05.070 ⇒ 00:11:11.820 Amber Lin: Once you start taking something, you start taking on some of its effects, regardless of what it does.
129 00:11:11.820 ⇒ 00:11:12.440 Robert Tseng: Yeah.
130 00:11:12.730 ⇒ 00:11:19.369 Amber Lin: But, like, I do think that should be their main concerns, like, they know their revenue’s sliding down, so, like.
131 00:11:19.990 ⇒ 00:11:34.990 Amber Lin: I wonder what we can do there. That probably also explains why their retention hasn’t been great, just… it could just be market trends, but I think Eden’s retention’s better than.
132 00:11:34.990 ⇒ 00:11:44.039 Robert Tseng: Yeah, reuse retention is better, and Eden seems to be launching more… they have more products than they are. Eden is launching a bunch… a whole new product line of microdosed products, so…
133 00:11:44.040 ⇒ 00:11:53.369 Amber Lin: Oh, so that could be a… like, they probably are thinking of it, but that could be our suggestions, like, hey, we can help monitor
134 00:11:53.730 ⇒ 00:11:56.380 Amber Lin: Or help do analytics.
135 00:11:56.480 ⇒ 00:11:58.570 Amber Lin: To see how you can launch, and…
136 00:11:58.700 ⇒ 00:12:02.219 Amber Lin: And then we can get our product analytics people there.
137 00:12:02.910 ⇒ 00:12:09.169 Robert Tseng: Yeah, so, like, the top-level revenue trend is good. I think, like, the…
138 00:12:09.370 ⇒ 00:12:16.350 Robert Tseng: I mean, I don’t know if you have time to build the slides, but, like, getting… looking at their… I mean, do you already have a product mix?
139 00:12:16.700 ⇒ 00:12:19.559 Amber Lin: No, that’s what I wanna do. But…
140 00:12:19.560 ⇒ 00:12:20.080 Robert Tseng: Okay.
141 00:12:20.080 ⇒ 00:12:28.779 Amber Lin: You can look at the general, like, this slide 9 kind of gives you what type of products they have, but it doesn’t give you volume yet, but I will do…
142 00:12:29.030 ⇒ 00:12:30.900 Amber Lin: I’m planning to add one.
143 00:12:30.900 ⇒ 00:12:41.750 Robert Tseng: Yeah, so I think after slide 4, doing, like, product, like, revenue by… revenue trends by product, like, I know you have, like, one, like, I think that would be helpful, because then you can see…
144 00:12:42.430 ⇒ 00:12:57.170 Robert Tseng: I mean, I’m sure it’ll… you’ll see cycles where, like, every product has a life cycle. It’s not gonna be the same product that’s growing at the same rate all the time. Like, there’s probably one product that is, like, their biggest seller, it’s probably tersepatide or something, I don’t know. But then…
145 00:12:57.810 ⇒ 00:13:20.629 Robert Tseng: Yeah, I think that that would be… that would be a good snapshot. That would give me the ability to kind of talk about it. Then I could tell them, here are other products that your competitors are launching that have… that you don’t have. This could possibly add some incremental revenue, like, how are you thinking about your, like, you know, what’s your strategy around launching new products and stuff? So, that’s, like, one thing. Or, like, for existing products, like, how do you repackage them?
146 00:13:20.630 ⇒ 00:13:25.710 Robert Tseng: doing different doses, doing different plans, like, how do you get more out of the same product? Like, I think…
147 00:13:25.710 ⇒ 00:13:28.840 Robert Tseng: Those are really the different levers for how they keep growing their products.
148 00:13:28.840 ⇒ 00:13:31.060 Amber Lin: Awesome. Okay. Cool.
149 00:13:31.770 ⇒ 00:13:36.859 Robert Tseng: Retention… yeah, the retention chart looks great, I think that’s… makes sense.
150 00:13:36.860 ⇒ 00:13:42.830 Amber Lin: It’ll beautify a bit, but that’s essentially what… that’s Eden’s chart of, like, their cohort.
151 00:13:43.050 ⇒ 00:13:49.259 Amber Lin: And… The cohort and, like, re… reorder rate by month.
152 00:13:49.440 ⇒ 00:13:56.050 Amber Lin: And then that… the other slight 9 is reorder rate by… order number.
153 00:13:56.050 ⇒ 00:13:57.520 Robert Tseng: This is from Eden or for Amble?
154 00:13:57.520 ⇒ 00:13:58.849 Amber Lin: These are for Amble.
155 00:13:59.080 ⇒ 00:13:59.850 Robert Tseng: Okay, yeah, yeah.
156 00:13:59.850 ⇒ 00:14:17.339 Amber Lin: And by comparison, like, their, by order number, their reorder rate is about similar, but their monthly reorder is… ambles a lot worse, which means people repurchase a lot, a lot slower.
157 00:14:18.160 ⇒ 00:14:18.550 Robert Tseng: Yeah.
158 00:14:18.550 ⇒ 00:14:22.320 Amber Lin: They’ll kind of come back, but they come back very slow compared to Eden.
159 00:14:22.610 ⇒ 00:14:42.469 Robert Tseng: Yeah, if you’re gonna do… I wouldn’t put the whole, like, lifetime, I would just do, like, a 6-month or 12-month rolling, whatever looks a bit cleaner, and then you can just put in the key assumptions or, like, definitions, you can just say, like, similar stats in 2024, or, like, year-over-year drop by whatever percent. Like, I think the table is too big, so you just try to… Yeah.
160 00:14:42.470 ⇒ 00:14:43.540 Amber Lin: I agree. Okay.
161 00:14:44.690 ⇒ 00:14:48.809 Robert Tseng: Stays long, stays next, or longer.
162 00:14:50.280 ⇒ 00:14:53.120 Robert Tseng: So, from 85…
163 00:14:53.120 ⇒ 00:14:57.459 Amber Lin: Yeah, this is average day, and you can see for Semma, they… they’re…
164 00:14:57.850 ⇒ 00:15:14.959 Amber Lin: it’s 46 days for people to come back for their second order, and for, for tours, it’s almost 60 days, so I feel like that’s almost double of what Eden has, which is usually, like, a month or a little bit longer, but this is a lot longer.
165 00:15:14.960 ⇒ 00:15:15.590 Robert Tseng: Yeah.
166 00:15:15.920 ⇒ 00:15:18.999 Amber Lin: Yeah, which I don’t know how they’re doing their…
167 00:15:19.480 ⇒ 00:15:21.550 Robert Tseng: Is it because their dosage is different? I don’t know.
168 00:15:21.550 ⇒ 00:15:24.709 Amber Lin: It could be, it could be, like, they’re starting…
169 00:15:24.950 ⇒ 00:15:29.669 Amber Lin: price for semi and for tours are, like, double?
170 00:15:29.900 ⇒ 00:15:35.840 Amber Lin: of Eden’s, or… I think it’s the dose that’s bigger, so I can look into that.
171 00:15:42.390 ⇒ 00:15:54.830 Robert Tseng: Okay, then product, perform, and what’s competitors, starting forever… They’re starting revenue…
172 00:15:55.180 ⇒ 00:15:58.440 Amber Lin: I think this is just their fir- I just meant their first order.
173 00:15:58.440 ⇒ 00:15:59.070 Robert Tseng: Yeah.
174 00:15:59.770 ⇒ 00:16:01.610 Amber Lin: Bohor’s first order.
175 00:16:01.980 ⇒ 00:16:06.140 Robert Tseng: First order is, like, 1400, and then dropped to 700 over time.
176 00:16:06.620 ⇒ 00:16:09.709 Amber Lin: Wait, wait, on the right…
177 00:16:10.190 ⇒ 00:16:12.780 Amber Lin: I think the first order is, like.
178 00:16:13.760 ⇒ 00:16:26.939 Amber Lin: Yeah, you’re right. There was a period they… they were offering probably smaller doses in later 2024, but recently they’re starting first orders, like, $700.
179 00:16:27.420 ⇒ 00:16:28.310 Robert Tseng: Yeah.
180 00:16:31.640 ⇒ 00:16:32.550 Robert Tseng: Encra.
181 00:16:37.990 ⇒ 00:16:41.830 Robert Tseng: It’s lower because their orders per customer is lower, it’s only 3.
182 00:16:43.370 ⇒ 00:16:46.180 Robert Tseng: Like, the LTV is lower, because they don’t order as much.
183 00:16:54.190 ⇒ 00:17:05.000 Amber Lin: I think… I should go compare the number of orders per customer at Eden, and their, like, average order size. I think that will help.
184 00:17:05.500 ⇒ 00:17:06.260 Robert Tseng: Yeah.
185 00:17:06.440 ⇒ 00:17:07.109 Amber Lin: Yeah.
186 00:17:09.819 ⇒ 00:17:13.739 Robert Tseng: Yeah, so you basically have to say it in a way where, like, You’re looking at their numbers.
187 00:17:13.859 ⇒ 00:17:18.789 Robert Tseng: You’ve worked with other clients in their space, and you’re saying, okay, well, like.
188 00:17:19.039 ⇒ 00:17:23.169 Robert Tseng: Yes, you’re doing well in your, you know, your revenue.
189 00:17:23.179 ⇒ 00:17:37.269 Robert Tseng: first-time revenue… I don’t know, but it’s… you have to make sure you’re looking at apples to apples, like, is it the same dosage and everything? If it’s not, then it doesn’t really make sense. But it’s like, okay, well, maybe they’re just targeting a different type of customer who’s willing to buy bigger dosages up front.
190 00:17:37.269 ⇒ 00:17:51.699 Robert Tseng: But they’re not ordering as much, and so, like, that’s… that’d be something to investigate, like, why are… why are customers not ordering so much? Are they switching to other drugs? Like, you know, why is the treatment… why is the treatment cycle so… is the treatment cycle just… just… just,
191 00:17:51.879 ⇒ 00:17:57.639 Robert Tseng: lower because the dose is higher, like, I don’t know, those are some questions that I’d be interested in answering.
192 00:17:59.450 ⇒ 00:18:04.930 Robert Tseng: Yeah, some, overall LTV seems to be lower.
193 00:18:05.350 ⇒ 00:18:11.170 Robert Tseng: Yeah, I mean, similar story. So… Yeah.
194 00:18:11.900 ⇒ 00:18:15.509 Robert Tseng: Okay, and then marketing span, Efficiency, Google Span, ad spend.
195 00:18:15.950 ⇒ 00:18:30.579 Amber Lin: Yeah, marketing spend I need to rerun. I just found that they had new numbers, new tables added. But as you can see, as their revenue spiked in April, their spend also spiked up.
196 00:18:30.720 ⇒ 00:18:38.640 Amber Lin: I think to keep up with that, and I think the spend kind of just slowed down, as I didn’t see any…
197 00:18:39.210 ⇒ 00:18:42.510 Amber Lin: Continued growth, because
198 00:18:42.690 ⇒ 00:18:53.880 Amber Lin: I had… let’s see… before, I had data up until July 2025, and July 2025, their MER is
199 00:18:54.120 ⇒ 00:19:11.770 Amber Lin: about 1, so that… that doesn’t sound like a very good MER. I think they tried to increase spend for a while. MER was pretty stagnant, probably, like, at 1-ish, so they decided to cut their spend in half. I think that’s the story there.
200 00:19:12.030 ⇒ 00:19:12.690 Robert Tseng: Yeah.
201 00:19:14.250 ⇒ 00:19:18.239 Amber Lin: So, I don’t know what their strategy is around marketing.
202 00:19:19.420 ⇒ 00:19:20.110 Robert Tseng: Okay.
203 00:19:25.310 ⇒ 00:19:30.420 Robert Tseng: Intact, good.
204 00:19:30.760 ⇒ 00:19:35.910 Amber Lin: I checked Eden’s numbers, their NCAP is also
205 00:19:36.030 ⇒ 00:19:42.700 Amber Lin: I think for… the offer is also around $400? Just for affiliates, it’s pretty similar.
206 00:19:43.310 ⇒ 00:19:50.370 Amber Lin: Yeah. But I haven’t checked, Eden’s affiliate… LTV
207 00:19:51.150 ⇒ 00:19:53.980 Amber Lin: Like, maybe there’s a difference there, I’m not sure.
208 00:19:55.110 ⇒ 00:19:55.790 Robert Tseng: Yeah.
209 00:20:03.300 ⇒ 00:20:07.160 Robert Tseng: Yeah, I mean, as far as, like, post hoc…
210 00:20:07.340 ⇒ 00:20:14.329 Robert Tseng: They use post hoc to basically, like, measure their custom intake and custom intakes, so…
211 00:20:14.490 ⇒ 00:20:21.450 Robert Tseng: you’re not going to be able to benchmark that against Eden, but just being able to just pull up a couple reports that you saw about…
212 00:20:21.750 ⇒ 00:20:29.910 Robert Tseng: Intakes in post… just, like, studying their intakes, knowing where are their biggest drop-off points, and, like.
213 00:20:30.380 ⇒ 00:20:33.109 Robert Tseng: Maybe it’s, like, they’re not offering…
214 00:20:33.470 ⇒ 00:20:48.829 Robert Tseng: like, maybe their payment options are very limited. They don’t accept insurance, they don’t, you can only buy out of pocket, there’s limited plan types, like, I think those are some of the things to, like, look for. Like, if there is a drop-off, like, why?
215 00:20:48.830 ⇒ 00:20:49.400 Amber Lin: me.
216 00:20:54.540 ⇒ 00:21:05.519 Robert Tseng: Yeah, and then I guess… I don’t know if you’ll be able to get chargebacks, but if you have chargeback data, that’d be interesting, because I know what Eden’s chargebacks are. They’re close to 15%, which is pretty high, so…
217 00:21:05.520 ⇒ 00:21:08.169 Amber Lin: Can you explain what chargebacks mean?
218 00:21:08.170 ⇒ 00:21:12.909 Robert Tseng: It’s like when you check out, like, via payment, payment fails.
219 00:21:14.030 ⇒ 00:21:17.019 Robert Tseng: For whatever reason, a payment fails, you probably get a chargeback.
220 00:21:17.800 ⇒ 00:21:18.680 Amber Lin: Hmm.
221 00:21:21.640 ⇒ 00:21:26.620 Robert Tseng: I mean, I think it’s pretty in… In the credit card.
222 00:21:27.040 ⇒ 00:21:35.120 Robert Tseng: industry, like, 10% of transactions don’t go through. So, like, that’s pretty… I mean, that’s industry agnostic.
223 00:21:35.120 ⇒ 00:21:48.339 Robert Tseng: I don’t know why that would be higher for healthcare, but, 15% seems pretty high. That just means that, like, 15% of the revenue that you get if you capture when the customer checks out doesn’t actually become revenue, because, like, the payment failed, right? So…
224 00:21:48.340 ⇒ 00:21:48.820 Amber Lin: That’s.
225 00:21:48.820 ⇒ 00:21:52.620 Robert Tseng: pretty significant. I don’t know what the number is for Amble, but…
226 00:21:52.880 ⇒ 00:21:53.470 Amber Lin: Oh, boy.
227 00:21:53.470 ⇒ 00:21:54.840 Robert Tseng: Eden’s benchmark is.
228 00:21:56.420 ⇒ 00:21:57.569 Amber Lin: Gotcha, okay.
229 00:21:58.740 ⇒ 00:22:00.469 Amber Lin: Alright, I’ll check that.
230 00:22:00.770 ⇒ 00:22:08.170 Amber Lin: And then, like, the remaining ones, it’s… it’s just illustrations.
231 00:22:08.760 ⇒ 00:22:09.350 Robert Tseng: Yeah.
232 00:22:10.500 ⇒ 00:22:11.330 Amber Lin: Yeah.
233 00:22:12.080 ⇒ 00:22:12.660 Robert Tseng: Cool.
234 00:22:13.450 ⇒ 00:22:24.369 Amber Lin: Cool, and that’s where Anvil seems I have a… I have a few things I would do. When do you need a, like, a decent draft by? When are you meeting with them?
235 00:22:24.650 ⇒ 00:22:31.440 Robert Tseng: I haven’t booked a call yet, but I would like to review it by Thursday, so I could try to book a call with them either Friday or early next week.
236 00:22:31.440 ⇒ 00:22:36.049 Amber Lin: Okay, review… By Thursday.
237 00:22:37.200 ⇒ 00:22:38.990 Amber Lin: Cool. That was good.
238 00:22:39.360 ⇒ 00:22:41.820 Amber Lin: That’s right, Amble. Okay.
239 00:22:42.460 ⇒ 00:22:48.339 Amber Lin: I had a little bit on Eden. I was thinking about the KPIs since we talked on Monday.
240 00:22:48.340 ⇒ 00:22:48.750 Robert Tseng: Yeah.
241 00:22:48.750 ⇒ 00:22:51.070 Amber Lin: Do you have time for that?
242 00:22:51.230 ⇒ 00:22:54.030 Robert Tseng: Yes, let me get some water, and keep listening.
243 00:22:54.300 ⇒ 00:22:54.990 Amber Lin: Yeah.
244 00:22:57.710 ⇒ 00:23:00.240 Amber Lin: I’ll also get some water.
245 00:23:13.500 ⇒ 00:23:14.080 Robert Tseng: Okay.
246 00:23:16.870 ⇒ 00:23:17.720 Amber Lin: Hmm.
247 00:23:18.380 ⇒ 00:23:19.409 Amber Lin: Let’s see.
248 00:23:20.780 ⇒ 00:23:29.199 Amber Lin: My fridge water dispenser got slower and slower by the day, and it’s deterring my interest in drinking water. It’s not very good.
249 00:23:29.200 ⇒ 00:23:32.749 Robert Tseng: Because the water in LA is too hard, it’s probably getting, stuck.
250 00:23:32.750 ⇒ 00:23:34.760 Amber Lin: I think so, it’s getting clogged.
251 00:23:34.760 ⇒ 00:23:35.440 Robert Tseng: Yeah.
252 00:23:35.930 ⇒ 00:23:36.530 Amber Lin: Hmm.
253 00:23:37.330 ⇒ 00:23:49.850 Amber Lin: So, on Eden, I’ve been working with Brad and, like, learning what they want in… to see in reporting, and kind of what they think their levers are.
254 00:23:50.050 ⇒ 00:23:54.570 Amber Lin: And combining… recalling our previous talks about,
255 00:23:54.740 ⇒ 00:24:11.719 Amber Lin: plan level margins, excluding, like, churn, like, doses not picked up, and all that. I think for Q2, the roadmap kind of looks like, first, get the reporting set up. I think the current reporting
256 00:24:11.890 ⇒ 00:24:25.480 Amber Lin: doesn’t enable their daily operations actions, so I’m, like, as a daily task, I’m gonna support that for them. And then, for my own workflow, I’m gonna get the COGS reporting.
257 00:24:25.850 ⇒ 00:24:41.369 Amber Lin: In Omni, and with measurable coverage, and just to make sure that each of them has COGS, or at least has a tag of this is an assumption, this is refreshed at this certain date.
258 00:24:41.520 ⇒ 00:24:45.480 Amber Lin: Corresponding link to also add a workflow to
259 00:24:46.280 ⇒ 00:24:53.929 Amber Lin: get those prices refreshed as they renegotiate new deals. I think that’s the reporting stream.
260 00:24:54.290 ⇒ 00:25:02.730 Amber Lin: for the cause, to make sure, like, if we do anything, we can actually see it. So that’s the first part. The second part is…
261 00:25:02.930 ⇒ 00:25:21.840 Amber Lin: more, like, scenario and forecasting, which I wanted to talk with you. So far, I know Brad was thinking about, switching pharmacies as a lever, like, negotiating with vendors, which probably includes, like, specific prices, or…
262 00:25:21.910 ⇒ 00:25:31.639 Amber Lin: shipping fees and those different small fees that he’s thinking of negotiating, which having that report will help him. So, my…
263 00:25:32.110 ⇒ 00:25:34.489 Amber Lin: what I want to do there is…
264 00:25:34.980 ⇒ 00:25:46.870 Amber Lin: project out certain scenarios that he wants to do, or I think would be helpful, and following through to see if they take a decision, how it impacts,
265 00:25:47.250 ⇒ 00:25:50.169 Amber Lin: The margins, the revenue, and all that.
266 00:25:50.490 ⇒ 00:25:59.070 Amber Lin: And… I think that’s the main two workflows I’m thinking about, and I know you were talking about forecasting.
267 00:25:59.290 ⇒ 00:26:08.279 Amber Lin: Which… not… I feel like it’s a little bit more than my work stream with Brad, but I think it’s the overall thing that they need, and we haven’t done.
268 00:26:08.630 ⇒ 00:26:09.280 Robert Tseng: Yeah.
269 00:26:11.800 ⇒ 00:26:19.579 Robert Tseng: Yeah, so forecasting, I mean, what they currently have, which I was showing, I forgot which channel I put it in, but…
270 00:26:19.650 ⇒ 00:26:35.689 Robert Tseng: They’re building their own forecasting, but it’s purely just off North Beam data. It’s just a demand forecast that’s off of Northbeam data. So, what Brad would be interested in is more of a supply forecast, so, working with the vendors, like, I mean, he needs to…
271 00:26:36.340 ⇒ 00:26:53.639 Robert Tseng: I mean, it’s tied to demand, like, sales projections give you some amount, but in order to meet your sales projections, your supply demand, or your supply forecast usually exceeds your demand, because you need to have… I mean, you can’t run out of product, or whatever, so you always over-forecast a bit.
272 00:26:53.800 ⇒ 00:27:00.870 Robert Tseng: So, I mean, ideally, like, you… if you nail the forecast on the money, like, you don’t… there’s no waste, but, like…
273 00:27:01.090 ⇒ 00:27:07.509 Robert Tseng: in order for them to secure deals with pharmacies, they need to, like, give them… if they don’t want to…
274 00:27:07.780 ⇒ 00:27:27.129 Robert Tseng: they want to promise too much, because if they promise too much, then they’re not going to meet their fulfillment minimums, and they’re going to get overcharged. But if they don’t promise enough, then they’re also going to get overcharged. So, like, that… he’s, like, in a spot where I’m sure he doesn’t know how to forecast by pharmacy, and, like, doesn’t really know how to do allocations to which pharmacy.
275 00:27:27.130 ⇒ 00:27:33.440 Robert Tseng: I mean, he may look at, like, pharmacy performance on, like, a pharmacy-by-pharmacy level, but,
276 00:27:33.750 ⇒ 00:27:34.830 Robert Tseng: Yeah, I think, like.
277 00:27:34.830 ⇒ 00:27:36.090 Amber Lin: Yeah, volume right now.
278 00:27:36.090 ⇒ 00:27:50.610 Robert Tseng: He’s just looking at volume, he’s not really looking at, like, how fast does it get out of the pharmacy here? How much more can this pharmacy take, before the performance suffers? Like, those are, like, the bigger, like, operational questions that I’m sure he can’t answer right now.
279 00:27:51.430 ⇒ 00:27:55.139 Robert Tseng: So, yeah, I think just, like…
280 00:27:56.040 ⇒ 00:28:03.819 Robert Tseng: I… don’t know if… if Jasmine can do forecasting, to be honest, so… I’m a little bit, like…
281 00:28:03.820 ⇒ 00:28:05.810 Amber Lin: I need someone to help me.
282 00:28:05.810 ⇒ 00:28:06.470 Robert Tseng: Yeah…
283 00:28:07.590 ⇒ 00:28:22.700 Robert Tseng: And I’m, like, I don’t know if I have time to do it right now either, so I might have to… I might have to bring somebody else in to help. So I would view that as a lower priority, to be honest, because I just feel like we don’t have the ability to do a good job on it in-house right now.
284 00:28:22.700 ⇒ 00:28:23.480 Amber Lin: Yeah, okay.
285 00:28:23.480 ⇒ 00:28:37.629 Robert Tseng: Urban Stems, we’re selling the same thing. If they do buy it, then, like, okay, then I’ll go bring in a forecasting person. But I don’t think I would do it just for Eden. I would only get, like, a head of finance person to come and, like, meet with you.
286 00:28:37.630 ⇒ 00:28:45.280 Robert Tseng: like, once a week or something, and, like, he could basically try to coach you from… as an external person, but I don’t really know how…
287 00:28:45.280 ⇒ 00:29:03.290 Amber Lin: Give him… I feel like right now, we can do at the same level or slightly better as what they have now, and then they’ll be happy, because that’s what they’ve been using, and then if we want to improve in the future, then we can say, hey, we also added in this driver, and this is what…
288 00:29:03.480 ⇒ 00:29:03.870 Robert Tseng: Yeah.
289 00:29:05.040 ⇒ 00:29:10.980 Amber Lin: So that’s mainly what I was thinking, like, I don’t expect us to do perfect, just to give them something.
290 00:29:10.980 ⇒ 00:29:11.340 Robert Tseng: Okay.
291 00:29:11.340 ⇒ 00:29:18.010 Amber Lin: I… every time I call Brad, he pulls up his spreadsheet, and he pulls up his Excel.
292 00:29:18.180 ⇒ 00:29:18.540 Robert Tseng: Yeah.
293 00:29:18.540 ⇒ 00:29:25.650 Amber Lin: shows me the numbers, they were like, man, I don’t know where you get it from. His Excel sheet is 200 megabytes.
294 00:29:25.880 ⇒ 00:29:35.029 Amber Lin: And I just want to get it… get it into Omni for him, and for Ryan, or whoever that does things on their own.
295 00:29:35.030 ⇒ 00:29:35.710 Robert Tseng: Yeah.
296 00:29:38.060 ⇒ 00:29:39.790 Amber Lin: I can manage a simple one.
297 00:29:40.250 ⇒ 00:29:40.620 Robert Tseng: Okay.
298 00:29:40.620 ⇒ 00:29:44.949 Amber Lin: manage the, like, the driver-based stuff that I saw you propose for urban stems yet?
299 00:29:45.260 ⇒ 00:29:46.030 Robert Tseng: Okay.
300 00:29:47.770 ⇒ 00:29:48.440 Amber Lin: Yeah.
301 00:29:48.750 ⇒ 00:29:52.499 Amber Lin: I think that’s my main goals for Q2.
302 00:29:53.550 ⇒ 00:29:56.490 Amber Lin: Cost reporting, some scenarios.
303 00:29:57.020 ⇒ 00:30:00.199 Amber Lin: Just a little bit of forecast.
304 00:30:00.570 ⇒ 00:30:12.689 Amber Lin: But I guess my question is, I don’t know how I would tie this to business results. I feel like I’m planning more of a project plan, and not really
305 00:30:12.880 ⇒ 00:30:18.650 Amber Lin: a… like a KPI, OKR type, type deal.
306 00:30:18.940 ⇒ 00:30:23.480 Robert Tseng: Yeah, have you… do you know what RAS OKRs are?
307 00:30:24.780 ⇒ 00:30:29.780 Amber Lin: He is reducing cogs. Like, that’s his objective.
308 00:30:29.780 ⇒ 00:30:30.550 Robert Tseng: Yeah.
309 00:30:30.550 ⇒ 00:30:32.490 Amber Lin: I think 40%?
310 00:30:33.010 ⇒ 00:30:41.270 Amber Lin: So… but, like, he doesn’t know what the cogs are. We kind of are close, so I can give him the actual cogs right now.
311 00:30:41.740 ⇒ 00:30:45.809 Amber Lin: I don’t exactly know how he plans to do that, I think he’s just trying to.
312 00:30:45.810 ⇒ 00:30:50.799 Robert Tseng: Yeah, well, then your OKR has reduced cogs by 40%, and you’re just doing stuff with him until he gets there, I guess.
313 00:30:50.800 ⇒ 00:30:51.420 Amber Lin: Okay.
314 00:30:51.420 ⇒ 00:30:52.070 Robert Tseng: There’s a simple…
315 00:30:52.070 ⇒ 00:30:58.150 Amber Lin: Valid, valid, valid. Like, I’ll give him the volume and all that stuff that supports him.
316 00:30:58.150 ⇒ 00:30:58.690 Robert Tseng: Yeah.
317 00:30:58.690 ⇒ 00:30:59.910 Amber Lin: But, okay.
318 00:31:02.550 ⇒ 00:31:07.020 Robert Tseng: Yeah, I feel like ops goals are… there’s not really much creativity there, we just…
319 00:31:07.210 ⇒ 00:31:07.610 Amber Lin: Hmm.
320 00:31:07.610 ⇒ 00:31:09.530 Robert Tseng: Yeah, you’re just cutting costs?
321 00:31:10.860 ⇒ 00:31:12.200 Amber Lin: Making things faster, but…
322 00:31:12.200 ⇒ 00:31:22.129 Robert Tseng: Making things faster, yeah, yeah. And on time, yeah. That’s really the only thing. Which is good. It should be simple, and, like, you’ll learn how to, like.
323 00:31:22.460 ⇒ 00:31:32.710 Robert Tseng: Yeah, I mean, I mean, I started my career in ops, so, like, I… I think it’s… I think it’s important. Like, now that Jarrell is here, Jarrell and I were in our first corporate job together, you know, we were just…
324 00:31:32.710 ⇒ 00:31:33.480 Amber Lin: row.
325 00:31:34.580 ⇒ 00:31:38.760 Amber Lin: I saw someone join the Brainford channel.
326 00:31:38.760 ⇒ 00:31:48.019 Robert Tseng: Oh, you never met him before? Oh, okay, well, maybe you will… you will meet him. He’s… he started yesterday, I’m spending a lot of time with him. He’s the… he’s my new sales…
327 00:31:48.540 ⇒ 00:31:50.470 Robert Tseng: projects, I suppose.
328 00:31:50.630 ⇒ 00:31:52.289 Amber Lin: What? What does he do?
329 00:31:53.810 ⇒ 00:31:56.599 Robert Tseng: He’s… he’s gonna sell with me.
330 00:31:56.700 ⇒ 00:31:57.580 Robert Tseng: Yeah.
331 00:31:58.970 ⇒ 00:32:04.539 Robert Tseng: But yeah, no, I mean, that’s his job. Like, he’s just here to bring in leads. Yeah.
332 00:32:04.540 ⇒ 00:32:07.409 Amber Lin: I mean, that will help with some of your time, hopefully.
333 00:32:07.410 ⇒ 00:32:09.469 Robert Tseng: Yes, that was,
334 00:32:09.920 ⇒ 00:32:25.959 Robert Tseng: Well, I mean, I know, Luke, I’m talking to you about Luke’s situation. He’s not… he’s not out the door yet, I think, which I’m kind of overreacted. Yeah, I mean, he’s… he’s deactivated for now, but I am talking to him in two days. If we can find a different way for him to still work with us, like, I would like to keep him around.
335 00:32:25.960 ⇒ 00:32:30.160 Amber Lin: I… can I ask why? I’m so curious.