Meeting Title: Q2 Planning and Spend Alignment Sync Date: 2026-03-23 Meeting participants: Mitesh Patel, Zoran Selinger
WEBVTT
1 00:00:11.120 ⇒ 00:00:12.270 Zoran Selinger: Hi, Mitesh.
2 00:00:12.570 ⇒ 00:00:13.540 Mitesh Patel: Hey, what’s going on?
3 00:00:14.720 ⇒ 00:00:20.650 Zoran Selinger: Yeah, just, you know, Monday, as always, at least a lot of…
4 00:00:20.920 ⇒ 00:00:28.399 Zoran Selinger: I was, it was a little light Friday for me as well, so I had a little bit of catching up to do today.
5 00:00:29.750 ⇒ 00:00:32.719 Zoran Selinger: But that’s… that’s fine. How are you doing?
6 00:00:32.729 ⇒ 00:00:34.169 Mitesh Patel: I’m good, I’m good.
7 00:00:35.060 ⇒ 00:00:37.490 Zoran Selinger: Any fires on Friday?
8 00:00:37.820 ⇒ 00:00:56.139 Mitesh Patel: No, not necessarily fires, not at all a fire, but one of the things I wanted to catch up, I, you know, I tagged you a couple of times in that analytics channel, about, the spend, not aligning. You saw… did you see the exchange between Greg and me?
9 00:00:56.760 ⇒ 00:01:05.029 Zoran Selinger: Yes. So, yeah, we are currently talking about it as well, just to fully understand what’s been… what’s been changed.
10 00:01:05.030 ⇒ 00:01:09.329 Mitesh Patel: Okay, so yeah, I just need the daily numbers to be updated accordingly, right?
11 00:01:09.830 ⇒ 00:01:23.969 Zoran Selinger: Okay, so let me just, understand exactly what you’re… let me just… I did not look into this, exactly today. I was commenting on it on Friday, late Friday.
12 00:01:24.880 ⇒ 00:01:40.380 Zoran Selinger: So just, yeah, I’m not… right now, I’m still trying to get… get a sense of whether this is change in the model itself, or just in the dashboard, because you can do… you can do calculations in the dashboard itself.
13 00:01:40.750 ⇒ 00:01:44.459 Zoran Selinger: That will essentially answer your question. If it’s the table.
14 00:01:44.790 ⇒ 00:02:03.970 Zoran Selinger: If it’s the model itself, then also my spreadsheet will have that. If it’s only the setting in the dashboard, obviously, then I’ll have to, I’ll be able to do adjustments on my side as well. So you are looking at the Tableau report still?
15 00:02:04.290 ⇒ 00:02:12.020 Mitesh Patel: So, Jonah… finance was looking at the old Tableau report that I put a link to.
16 00:02:12.600 ⇒ 00:02:18.630 Mitesh Patel: Right? The spend in that report is always higher than the report I was looking at.
17 00:02:18.890 ⇒ 00:02:21.790 Mitesh Patel: Which is now also an Omni. That same day.
18 00:02:22.190 ⇒ 00:02:29.450 Mitesh Patel: that was… I was looking at in, tableau is now in Omni.
19 00:02:30.800 ⇒ 00:02:44.400 Mitesh Patel: Okay? And really, it’s just the spend number. Jonas says the spend number that’s in Tableau, that link that I have, is actually closer, very close to the actuals, you know, invoices he pays at the end of the month.
20 00:02:45.400 ⇒ 00:02:55.090 Mitesh Patel: And so I asked, what’s the difference between the two numbers? Because the Omni report is lower by about 10%. You know, I looked at multiple time periods.
21 00:02:55.660 ⇒ 00:03:14.859 Mitesh Patel: And Greg said, well, this one’s not including the affiliate spend. I’m like, well, it needs to include the affiliate spend. And he said, okay, now it does, but those are not now yet reflected in the daily spend you give me in that sheet that you created for me 10 days ago, or whatever it was.
22 00:03:14.860 ⇒ 00:03:18.370 Zoran Selinger: Okay, so you checked the latest numbers, and…
23 00:03:18.370 ⇒ 00:03:19.429 Mitesh Patel: I checked it, yeah.
24 00:03:20.260 ⇒ 00:03:34.770 Zoran Selinger: Okay, yeah, so I think, yeah, the Omni report doesn’t have, by default, the settings that the one has, but underlying data, underlying models are the same in both reports.
25 00:03:36.990 ⇒ 00:03:43.919 Zoran Selinger: I’m just, logging into each. And okay, I’ll have a look after this call.
26 00:03:44.030 ⇒ 00:03:46.569 Zoran Selinger: Is there anything else apart from that?
27 00:03:47.130 ⇒ 00:03:48.419 Zoran Selinger: Right now.
28 00:03:48.420 ⇒ 00:04:01.860 Mitesh Patel: Nothing for me, I guess I just want to go over the list that I had asked you and Greg to put together, saying, here’s our roadmap, what are we working on, what’s this week, you know, what did we do last week, what’s on schedule for this week?
29 00:04:03.090 ⇒ 00:04:08.230 Zoran Selinger: Yeah, so… Right now, we are… talking…
30 00:04:08.590 ⇒ 00:04:14.930 Zoran Selinger: in-depth about everything, about, kind of, planning. So we are planning the Q2 at the moment.
31 00:04:15.150 ⇒ 00:04:27.359 Zoran Selinger: We have, like, daily calls on it, and obviously, we’ll need your guys’ buy-in on some of the initiatives that we are going to, that we are going to,
32 00:04:27.530 ⇒ 00:04:28.480 Zoran Selinger: push for.
33 00:04:28.820 ⇒ 00:04:37.640 Zoran Selinger: So you’ll get that this week, I think. Your, like, ELT meeting with Robert is when… Oh.
34 00:04:39.180 ⇒ 00:04:40.010 Zoran Selinger: That’s happening.
35 00:04:40.010 ⇒ 00:04:40.569 Mitesh Patel: But it’s been clear.
36 00:04:40.570 ⇒ 00:04:46.139 Zoran Selinger: Right, yeah, yeah. So we are working on that at the moment. In the meantime.
37 00:04:46.800 ⇒ 00:04:50.550 Zoran Selinger: In the meantime, error flow.
38 00:04:50.850 ⇒ 00:04:53.019 Zoran Selinger: remains the,
39 00:04:53.340 ⇒ 00:05:13.080 Zoran Selinger: for my lane, airport remains the priority, and I’m going to look into a few of more. Essentially, this week is I’m reviewing all the discrepancies that I can find between, you know, those three levels of reporting that we have.
40 00:05:13.130 ⇒ 00:05:16.750 Zoran Selinger: This is very important, because…
41 00:05:17.050 ⇒ 00:05:26.300 Zoran Selinger: operationally set up enablement. We are basically almost there. I have a huge piece in mind that I would like to,
42 00:05:26.430 ⇒ 00:05:33.210 Zoran Selinger: you guys to buy in for Q2, that I think is going to help, and that’s audience management.
43 00:05:33.310 ⇒ 00:05:38.270 Zoran Selinger: For… for… ad platforms?
44 00:05:38.410 ⇒ 00:05:42.130 Zoran Selinger: I think… The vendors do not use it enough.
45 00:05:43.140 ⇒ 00:05:44.090 Zoran Selinger: agrees.
46 00:05:44.580 ⇒ 00:05:54.210 Zoran Selinger: And basically, I started thinking about it already, and kind of planning ahead. I built something similar before.
47 00:05:57.250 ⇒ 00:06:08.309 Zoran Selinger: So, that’s… that’s the focus, right now. We are mostly, just trying to get a good plan for… for Q2. Obviously.
48 00:06:08.780 ⇒ 00:06:17.109 Zoran Selinger: thinking about the things that we haven’t finished, and… and all those things. Greg was, was…
49 00:06:17.420 ⇒ 00:06:24.219 Zoran Selinger: Out, part of the last week. I still haven’t had a,
50 00:06:24.680 ⇒ 00:06:27.620 Zoran Selinger: A big chat with him alone.
51 00:06:27.740 ⇒ 00:06:39.560 Zoran Selinger: About, kind of what’s on his table. So I don’t really have a good view on what he has, at the moment on his table. But I don’t… I know,
52 00:06:40.640 ⇒ 00:06:52.510 Zoran Selinger: I don’t know if there’s… I think he’s still thinking about Omni a little bit, because that doesn’t seem like it’s 100% there, so that’s gonna be a part of it, for sure.
53 00:06:52.650 ⇒ 00:07:00.270 Zoran Selinger: And then anything else that you talked to him about, okay, no.
54 00:07:00.270 ⇒ 00:07:05.139 Mitesh Patel: talk to them about anything else. I think the key is getting this Q2 thing done.
55 00:07:05.140 ⇒ 00:07:05.660 Zoran Selinger: Yeah.
56 00:07:05.660 ⇒ 00:07:18.500 Mitesh Patel: weekly roadmap we can review. I really… I find it very useful to have a plan every week, what we’re gonna do. If we’re off track, or if something new needs to be added, that’s okay, we just update the plan.
57 00:07:19.890 ⇒ 00:07:26.160 Zoran Selinger: Okay, okay, let me… yeah, alright, alright, let’s, let’s, let’s have that ready for…
58 00:07:26.280 ⇒ 00:07:30.120 Zoran Selinger: For this particular, like, it’s just a list?
59 00:07:30.440 ⇒ 00:07:32.459 Zoran Selinger: In a spreadsheet is fine, right?
60 00:07:32.460 ⇒ 00:07:33.490 Mitesh Patel: Yeah, yeah.
61 00:07:33.690 ⇒ 00:07:41.439 Zoran Selinger: Okay, okay. So, I’ll… I’ll ask for Greg to be in this meeting.
62 00:07:41.720 ⇒ 00:07:42.510 Mitesh Patel: Yeah.
63 00:07:42.510 ⇒ 00:07:46.109 Zoran Selinger: In the future, for sure. Okay,
64 00:07:47.240 ⇒ 00:07:50.309 Zoran Selinger: Let me look into that discrepancy that we have.
65 00:07:50.750 ⇒ 00:07:51.520 Mitesh Patel: Okay.
66 00:07:51.520 ⇒ 00:07:58.400 Zoran Selinger: likely have to adjust my, my SQL in the spreadsheet, and it’s going to be reflected there immediately.
67 00:07:58.400 ⇒ 00:07:59.230 Mitesh Patel: Sounds good.
68 00:07:59.230 ⇒ 00:08:07.999 Zoran Selinger: Yeah, yeah. When anything comes, comes up, as always, don’t hesitate, just ping us, and we’ll, we’ll look into that.
69 00:08:08.590 ⇒ 00:08:17.199 Zoran Selinger: Yeah, I’ll also have a catch-up with, with Ryan, probably tomorrow, so I’m sure there’s gonna be, there’s gonna be things that are…
70 00:08:17.440 ⇒ 00:08:19.370 Zoran Selinger: gonna come to the board.
71 00:08:21.200 ⇒ 00:08:22.890 Mitesh Patel: Okay, sounds good.
72 00:08:25.040 ⇒ 00:08:27.790 Zoran Selinger: Okay, well, have a good week.
73 00:08:27.790 ⇒ 00:08:29.080 Mitesh Patel: Alright, thanks.
74 00:08:29.510 ⇒ 00:08:30.299 Zoran Selinger: Cheers, bye.