Brainforge <> Jorrel
Date: March 20, 2026 Source: Granola Meeting ID: 5cfca800-8976-4e67-be37-6a15cac1a5f0 URL: https://notes.granola.ai/t/5cfca800-8976-4e67-be37-6a15cac1a5f0
Participants:
- Uttam Kumaran (note creator) from Brainforge uttam@brainforge.ai
- Robert Tseng from Brainforge robert.tseng@brainforge.ai
- Jorrel Calsto Tomas jcalstotomas@gmail.com
Jerrell’s Background & Current Situation
- Currently doing vibe coding during day + taking meetings at night
- Seeing 10x productivity gains from AI integration over past 6 months
- Available for 40-50 hours/week commitment
- Previously worked with Robert at Funko, organized 100-person event with Amplitude sponsorship
Sales Pipeline Assessment & Challenges
- Current conversion rates
- 80% of proposals come from partner referrals (Omni, Snowflake partnerships)
- MQL to SQL conversion near 0% (benchmark should be 30%)
- SQL stage averaging 21 days
- Recent ACV doubled from 30K, 3-month average contract length
- Key bottlenecks
- No dedicated salesperson who can qualify leads effectively
- Robert cycling through 3-4 week sales process alone
- Marketing team member cannot sell in front of clients
- Large lead lists exist but lack proper qualification process
Market Opportunity & Positioning
- AI demand spike in last 6 months
- Companies buying Mac Minis to run OpenClaw
- Enterprise 2-3 years behind Brainforge’s current capabilities
- Procurement cycles for AI tools significantly shortened vs last year
- Brainforge advantages
- Team using Cursor across all functions (sales, marketing, ops)
- 48-hour turnaround for integrating new open source tools
- Strong case studies in traditional data work (warehousing, modeling, BI)
- Fortune 1000 conversations active, targeting $500M+ companies
- Partnership channels ready to send business
Next Steps
- Jerrell to shadow Robert’s meetings next week
- $30K deal closing call
- First-time discovery call
- Kayla to handle Brainforge account setup and paperwork
- Commission structure: Start conservative, renegotiate at 30/60/90 days based on contribution
- Initial focus: Lead qualification and top-of-funnel pipeline building
- Uttam to send account access and materials over weekend