Meeting Title: Mixpanel and Omni Weekly Sync Date: 2026-03-16 Meeting participants: Zoran Selinger, Mitesh Patel
WEBVTT
1 00:01:21.000 ⇒ 00:01:22.009 Zoran Selinger: Hi, Mitesh.
2 00:01:22.370 ⇒ 00:01:23.759 Mitesh Patel: Hey, Zaran, what’s up?
3 00:01:24.440 ⇒ 00:01:26.860 Zoran Selinger: Well, nothing much, trying to…
4 00:01:26.970 ⇒ 00:01:31.760 Zoran Selinger: I gotta jump on a week as much as possible. How are you doing? How was your weekend?
5 00:01:32.010 ⇒ 00:01:44.610 Mitesh Patel: It was good, it was good. We got some crazy weather here. I lost so many, like, thunderstorms, lightning storms, like, at night, and it’s continuing during the day, so we’re… we might lose power again.
6 00:01:45.640 ⇒ 00:01:47.549 Zoran Selinger: Is that something you’re used to?
7 00:01:47.700 ⇒ 00:01:48.649 Zoran Selinger: Because I know you moved.
8 00:01:48.650 ⇒ 00:02:01.170 Mitesh Patel: Not like this, this is severe. This is, I mean, in southern part of, like, the southeast, where North Carolina is considered to be, you know, we do get our storms, but this is something special.
9 00:02:02.140 ⇒ 00:02:03.000 Mitesh Patel: No.
10 00:02:04.850 ⇒ 00:02:05.920 Zoran Selinger: Yeah.
11 00:02:05.920 ⇒ 00:02:06.700 Mitesh Patel: to dispatch.
12 00:02:08.190 ⇒ 00:02:09.980 Zoran Selinger: You’ll get used to it.
13 00:02:10.190 ⇒ 00:02:14.730 Mitesh Patel: Yeah, yeah, I don’t really want to get used to it, I just want it to not happen.
14 00:02:15.650 ⇒ 00:02:18.219 Zoran Selinger: Is that… but that’s not an option, right?
15 00:02:18.230 ⇒ 00:02:22.109 Mitesh Patel: Or is it a normal product? That is not an option, you’re right.
16 00:02:22.390 ⇒ 00:02:25.859 Zoran Selinger: So you, you were in North Carolina, and now you are where?
17 00:02:26.190 ⇒ 00:02:31.869 Mitesh Patel: No, I’m still in North Carolina. We just moved, like, 30 miles… not even, 20 miles away from where we were before.
18 00:02:31.870 ⇒ 00:02:32.680 Zoran Selinger: Oh, okay, okay.
19 00:02:35.920 ⇒ 00:02:41.459 Zoran Selinger: Yeah, yeah, so, what do you need this week?
20 00:02:42.620 ⇒ 00:02:43.560 Mitesh Patel: Is there anything?
21 00:02:45.400 ⇒ 00:02:50.570 Mitesh Patel: I don’t have anything right off the bat, you know, I’m still using,
22 00:02:52.370 ⇒ 00:02:59.390 Mitesh Patel: I’ve been running… yeah, I’m setting up a Claude thing to run your, run…
23 00:02:59.490 ⇒ 00:03:04.329 Mitesh Patel: A task, like a scheduled task, against that daily update that you’re doing.
24 00:03:04.460 ⇒ 00:03:05.110 Mitesh Patel: And…
25 00:03:05.110 ⇒ 00:03:05.480 Zoran Selinger: Yeah.
26 00:03:05.480 ⇒ 00:03:12.340 Mitesh Patel: creates all these, you know, it breaks it down and does actuals versus projections and stuff. It’s really cool.
27 00:03:12.470 ⇒ 00:03:24.039 Mitesh Patel: But it took me a little bit of… you know, I haven’t used, COD Co-work before, so it used… took me a lot of, like, experimenting or whatever to get it… get it right.
28 00:03:24.160 ⇒ 00:03:30.780 Mitesh Patel: I think one of the things that we’re gonna need is,
29 00:03:32.040 ⇒ 00:03:49.819 Mitesh Patel: a bit of help figuring out, like, Omni, and how to navigate it on a regular basis, and use it, and… because there’s a lot of, you know, Omni’s just new for many of us, and I don’t think… I don’t know if I’m using it correctly, because it’s just, like, inefficient.
30 00:03:49.870 ⇒ 00:03:55.870 Mitesh Patel: Like, just even, like, picking dates, for example, you know, on the ROAS and LTV report.
31 00:03:55.870 ⇒ 00:03:56.500 Zoran Selinger: Okay.
32 00:03:56.500 ⇒ 00:04:04.079 Mitesh Patel: It’s like, is this something we do, or is that, like, the date selector, or is that something, like, that’s a default in Omni?
33 00:04:04.750 ⇒ 00:04:08.689 Zoran Selinger: Okay, I think it’s a default. I wa… I…
34 00:04:08.840 ⇒ 00:04:24.359 Zoran Selinger: I’m pretty sure I know what you mean. It’s so robust, it’s just a lot. The date picker is a lot, I understand. And I think that’s just a default, but maybe we can, we can reduce the number of options there.
35 00:04:24.630 ⇒ 00:04:30.129 Mitesh Patel: Yeah, yeah, maybe, I don’t know. I don’t know. Okay. Hold on a second, there’s someone here.
36 00:04:30.130 ⇒ 00:04:31.550 Zoran Selinger: Sure, Sean, go ahead, go ahead.
37 00:04:48.620 ⇒ 00:04:51.409 Mitesh Patel: Thank you.
38 00:04:56.730 ⇒ 00:04:57.480 Mitesh Patel: Yeah.
39 00:04:59.950 ⇒ 00:05:02.900 Mitesh Patel: There’s a black shark that happened ago? Yeah, I did.
40 00:05:05.740 ⇒ 00:05:07.770 Mitesh Patel: We had an epidemic.
41 00:05:14.130 ⇒ 00:05:17.240 Mitesh Patel: I gotta go back to a call. I thought it was the mirror delivery guy.
42 00:05:19.560 ⇒ 00:05:21.149 Mitesh Patel: Hey, sorry, I’m back.
43 00:05:21.270 ⇒ 00:05:21.940 Zoran Selinger: Nope.
44 00:05:24.170 ⇒ 00:05:29.500 Mitesh Patel: We have a bunch of deliveries coming in. My wife was talking to somebody, I was just like, hmm, let me go see.
45 00:05:29.500 ⇒ 00:05:37.479 Zoran Selinger: Okay, cool. Yeah, so if… if not, if you don’t have anything else, I’m just… I’m…
46 00:05:38.170 ⇒ 00:05:40.699 Zoran Selinger: I want to focus a little bit more on…
47 00:05:40.950 ⇒ 00:05:43.160 Zoran Selinger: On Mixpanel this week, for sure.
48 00:05:43.550 ⇒ 00:05:44.330 Mitesh Patel: Okay.
49 00:05:44.330 ⇒ 00:05:56.629 Zoran Selinger: And then we’re probably gonna start having conversation about Q2, as well, at least internally. But yeah, that’s also, that’s also coming, we are thinking about that, and
50 00:05:56.940 ⇒ 00:06:02.300 Zoran Selinger: We’ll probably have a conversation about that soon, as well.
51 00:06:02.750 ⇒ 00:06:07.519 Mitesh Patel: Okay, so what are you going to do with Mixpan? Help me understand them, because…
52 00:06:07.520 ⇒ 00:06:10.150 Zoran Selinger: task in particular… Sorry?
53 00:06:10.250 ⇒ 00:06:17.720 Zoran Selinger: First part… first task in particular is, the channel-specific reports.
54 00:06:18.200 ⇒ 00:06:35.349 Zoran Selinger: So a dashboard for every channel that we have in NordBeam, but obviously we have more… we have a few more interesting metrics in Mixpanel, like going through the final drop-off rates and stuff like that, which are more specific to Mixpanel data than NordBeam, which is…
55 00:06:35.350 ⇒ 00:06:45.910 Zoran Selinger: the reason why it’s still necessary to have it in both places. At least that’s what I understand from the conversations I had with you and Ryan.
56 00:06:46.860 ⇒ 00:06:59.140 Mitesh Patel: Okay, good. Because Ryan has some specific needs for Mixpanel, and, like, a lot of them are, like, data integration things. Make sure we’re getting the right data from Segment or wherever into Mixpanel.
57 00:06:59.390 ⇒ 00:07:09.550 Mitesh Patel: As well as creating new reports and dashboards, but he can, you know, he can work with somebody else, like, we can hire, like, that guy Cesar or whatever to do those reports.
58 00:07:09.670 ⇒ 00:07:16.289 Mitesh Patel: But… and you can work with Ryan on more of that kind of,
59 00:07:16.410 ⇒ 00:07:18.939 Mitesh Patel: requests instead of…
60 00:07:18.940 ⇒ 00:07:19.550 Zoran Selinger: Okay.
61 00:07:19.750 ⇒ 00:07:26.240 Mitesh Patel: you know, instead of doing, like… I mean, I don’t know, but I think that might be a better use of, everybody’s time.
62 00:07:27.840 ⇒ 00:07:28.510 Mitesh Patel: Alright.
63 00:07:28.740 ⇒ 00:07:37.259 Zoran Selinger: Sure, yeah, let me… let me talk to him and… and see where he, where he’s kind of really stuck or in a bind, and I’ll… I’ll jump in.
64 00:07:37.260 ⇒ 00:07:45.720 Mitesh Patel: Yeah, yeah. We should really have a roadmap of things, like, priorities that you’re working on, not just, like, just in general, not only, like, week to week.
65 00:07:45.820 ⇒ 00:08:01.130 Mitesh Patel: But in general, so that, you know, let’s say we get an interruption because I throw something urgent at you or whatever. We still have that list that we can go back to and say, okay, let’s just continue. We should do the same thing with mixed… add mixed panel requests to that list.
66 00:08:01.150 ⇒ 00:08:05.040 Zoran Selinger: Yeah, yeah. Okay, okay,
67 00:08:05.800 ⇒ 00:08:12.399 Zoran Selinger: Yeah, let me think about that, and I need to have a catch-up with Ran as well for this week, and…
68 00:08:14.550 ⇒ 00:08:15.070 Mitesh Patel: Okay.
69 00:08:15.070 ⇒ 00:08:20.149 Zoran Selinger: Okay, then. If, obviously, if there’s anything that pops up, let me know.
70 00:08:22.220 ⇒ 00:08:23.439 Mitesh Patel: Okay, will do.
71 00:08:23.440 ⇒ 00:08:24.120 Zoran Selinger: Okay.
72 00:08:24.450 ⇒ 00:08:33.619 Mitesh Patel: Alright, awesome. I think that’s all I had. I’d love to just, on a weekly basis, just, you know, that list, once we have it, we just go through it.
73 00:08:35.080 ⇒ 00:08:36.520 Zoran Selinger: Yeah.
74 00:08:36.520 ⇒ 00:08:37.960 Mitesh Patel: Meeting’s a lot better.
75 00:08:38.230 ⇒ 00:08:47.510 Zoran Selinger: Sure, sure, sure. This week’s also a little bit, different, because, Greg is not here.
76 00:08:48.050 ⇒ 00:08:51.300 Zoran Selinger: So I know Greg’s gonna do a little bit more…
77 00:08:51.540 ⇒ 00:08:59.999 Zoran Selinger: On the, on the planning and conversation side. So, he’s gonna be, kind of here a little bit more.
78 00:09:00.000 ⇒ 00:09:00.920 Mitesh Patel: Okay.
79 00:09:00.920 ⇒ 00:09:05.829 Zoran Selinger: Yeah, so we’ll, we’ll, we’ll, we’ll have that ready, for the next week.
80 00:09:06.220 ⇒ 00:09:07.539 Mitesh Patel: Okay, sounds good.
81 00:09:07.540 ⇒ 00:09:08.460 Zoran Selinger: Cheers. Okay.
82 00:09:08.460 ⇒ 00:09:09.699 Mitesh Patel: Alright, thanks, bye.
83 00:09:10.300 ⇒ 00:09:10.990 Zoran Selinger: Bye, Ray.