Meeting Title: Element Project Risk and Phase 1 Sync Date: 2026-03-10 Meeting participants: Brylle Girang, Zoran Selinger, Uttam Kumaran, Amber Lin, Mustafa Raja
WEBVTT
1 00:00:52.930 ⇒ 00:00:53.900 Zoran Selinger: Hi, B.
2 00:00:55.810 ⇒ 00:00:57.020 Brylle Girang: Hi, Zora!
3 00:00:59.580 ⇒ 00:01:00.660 Brylle Girang: How’s it going?
4 00:01:00.660 ⇒ 00:01:02.839 Zoran Selinger: crafting a message to Hamble.
5 00:01:03.170 ⇒ 00:01:04.410 Zoran Selinger: Right now.
6 00:01:07.890 ⇒ 00:01:11.559 Zoran Selinger: Yeah, we are basically ready to go.
7 00:01:12.430 ⇒ 00:01:14.320 Brylle Girang: Oh, so the testing went well?
8 00:01:15.130 ⇒ 00:01:16.670 Zoran Selinger: Yeah, yeah.
9 00:01:17.810 ⇒ 00:01:18.760 Brylle Girang: Perfect.
10 00:01:18.760 ⇒ 00:01:26.650 Zoran Selinger: I’m just, I’m gonna inform them today about the proportion of sessions recorded from each subdomain.
11 00:01:27.530 ⇒ 00:01:29.580 Zoran Selinger: About the volume?
12 00:01:29.810 ⇒ 00:01:36.940 Zoran Selinger: we can expect as well. And that’s basically it. I see…
13 00:01:38.640 ⇒ 00:01:43.209 Brylle Girang: Were we able to keep the costs down, like you were targeting?
14 00:01:45.000 ⇒ 00:01:46.139 Zoran Selinger: Sorry, second?
15 00:01:46.310 ⇒ 00:01:50.690 Brylle Girang: So, you were… you were targeting to, like, keep the cost down, and try to…
16 00:01:51.540 ⇒ 00:01:54.290 Brylle Girang: Yeah, keep the cost low. What happened there?
17 00:01:54.750 ⇒ 00:01:59.780 Zoran Selinger: No, so, I mean, I just wanted to give the, give a precise.
18 00:01:59.780 ⇒ 00:02:00.100 Brylle Girang: Yeah.
19 00:02:00.210 ⇒ 00:02:05.719 Zoran Selinger: estimate of… how many invocation that’s going to be.
20 00:02:06.330 ⇒ 00:02:10.320 Zoran Selinger: They don’t seem to want to go through the route of
21 00:02:10.780 ⇒ 00:02:22.660 Zoran Selinger: Of filtering anything out, so we are unlikely that we’re going to do that. I mean, it’s 50, 60 euros a month, so it’s…
22 00:02:23.110 ⇒ 00:02:26.370 Zoran Selinger: It’s nothing. It’s very cheap anyway, so…
23 00:02:27.020 ⇒ 00:02:46.760 Zoran Selinger: They’re just not gonna bother for… for that kind of money. Same happened with… with Eden. So, yeah, when we saw that we’re going to have around 60… 60 to 80 million invocations a month, when we calculated it on the call, it was funny.
24 00:02:46.760 ⇒ 00:02:52.260 Zoran Selinger: It was funny to them, essentially, so we just left it there.
25 00:02:53.840 ⇒ 00:03:02.780 Brylle Girang: Okay, great. So Phase 0 is almost done. By next week, we will start discussing Phase 1 with Robert, and we already have a schedule for that.
26 00:03:02.780 ⇒ 00:03:08.500 Zoran Selinger: Yeah, and we already have a few days of, like, full days of data, in there.
27 00:03:09.410 ⇒ 00:03:17.480 Zoran Selinger: I already see some weird cases, like Facebook traffic not being tagged properly.
28 00:03:17.660 ⇒ 00:03:23.940 Zoran Selinger: I see a bunch of referrals from Instagram and Facebook without UTM sources.
29 00:03:25.470 ⇒ 00:03:27.840 Zoran Selinger: So I’m not sure what’s happening.
30 00:03:29.030 ⇒ 00:03:39.179 Zoran Selinger: Yeah, it has, like, instead of UTM, I see, like, referral-campaign, then referral-source. So that structure of
31 00:03:41.890 ⇒ 00:03:56.160 Zoran Selinger: query parameters is weird, and they never… they never told me that this is the case. So, I’m gonna flag that as well in the message, and we… we’re able to,
32 00:03:58.360 ⇒ 00:04:08.599 Zoran Selinger: And then we go to the Instagram, and we see UTM sources, in some cases, in Sunday, in some cases, there… there… there aren’t any.
33 00:04:09.390 ⇒ 00:04:12.150 Zoran Selinger: Yeah, so, yeah, we’re gonna have…
34 00:04:13.090 ⇒ 00:04:18.329 Zoran Selinger: recommendations there, for sure. And yeah, this is relevant to Amber as well.
35 00:04:19.750 ⇒ 00:04:21.900 Zoran Selinger: I already see some tracking,
36 00:04:23.600 ⇒ 00:04:25.520 Zoran Selinger: Patterns that are not… that are not
37 00:04:25.740 ⇒ 00:04:30.580 Zoran Selinger: Great, so I’ll… we’ll… we’ll have something for… for Phase 1.
38 00:04:30.960 ⇒ 00:04:31.700 Zoran Selinger: For sure.
39 00:04:33.490 ⇒ 00:04:34.260 Zoran Selinger: Yeah.
40 00:04:34.670 ⇒ 00:04:39.070 Brylle Girang: Yep, okay, okay, thank you all. For Element, Otam, I think,
41 00:04:39.330 ⇒ 00:04:45.779 Brylle Girang: Our biggest risk right now is the Amazon connector, because it’s blocking the other e-commerce models.
42 00:04:45.920 ⇒ 00:04:52.060 Brylle Girang: Awash mentioned that Shivani might have been talking with Polytomic already on that.
43 00:04:52.350 ⇒ 00:04:54.560 Brylle Girang: So… What do you think?
44 00:05:00.330 ⇒ 00:05:01.180 Brylle Girang: With them.
45 00:05:03.690 ⇒ 00:05:05.449 Brylle Girang: Oh, you’re on mute.
46 00:05:10.490 ⇒ 00:05:12.109 Uttam Kumaran: Sorry, say it again?
47 00:05:12.440 ⇒ 00:05:21.530 Brylle Girang: Yeah, so the biggest risk for Element, based on the Gantt and leader, is the Amazon connector. So that’s blocking the e-commerce work that we’re doing for Amazon.
48 00:05:22.740 ⇒ 00:05:26.620 Uttam Kumaran: That’s correct, yeah. So, I’m meeting with them,
49 00:05:27.490 ⇒ 00:05:33.240 Uttam Kumaran: I’m gonna meet with Polyatomic, and we’re… are you in that channel? You can see that they’ve already sent updates.
50 00:05:33.790 ⇒ 00:05:35.600 Brylle Girang: Yeah, yeah, I’m… I’m there.
51 00:05:36.690 ⇒ 00:05:39.360 Uttam Kumaran: Yeah, so, I mean, I don’t have any other updates on that.
52 00:05:40.150 ⇒ 00:05:43.529 Brylle Girang: Okay, but aside from that, any other risks?
53 00:05:43.640 ⇒ 00:05:44.730 Brylle Girang: For Element.
54 00:05:47.180 ⇒ 00:05:53.580 Uttam Kumaran: No, not really. I mean, we’re gonna kick off… Greg is gonna lead that sort of Omni setup for Element.
55 00:05:53.820 ⇒ 00:05:55.729 Uttam Kumaran: And then,
56 00:05:56.410 ⇒ 00:06:00.839 Uttam Kumaran: Yeah, Amber, I’m gonna find out today whether we want to get the e-commerce stuff into a
57 00:06:00.940 ⇒ 00:06:08.790 Uttam Kumaran: into Google Sheets as well, but I’ll go ahead and merge the first version of the Shopify data.
58 00:06:11.050 ⇒ 00:06:16.389 Amber Lin: Cool, sounds good. And then, let me know when we’ll have that inventory meeting.
59 00:06:19.840 ⇒ 00:06:25.459 Brylle Girang: Okay, and then Amber, when it comes to retail reporting, everything on track, or do you have any…
60 00:06:26.200 ⇒ 00:06:27.179 Brylle Girang: Ask for help.
61 00:06:28.170 ⇒ 00:06:31.229 Brylle Girang: That’s the inventory meeting that we’re booking. Okay.
62 00:06:34.180 ⇒ 00:06:39.510 Brylle Girang: Yeah, so Element, Amble, How about Eden?
63 00:06:39.940 ⇒ 00:06:45.540 Brylle Girang: So I don’t have much context about Eden. Otam, do you want to lead that discussion?
64 00:06:46.540 ⇒ 00:06:53.840 Uttam Kumaran: I don’t have much context either, so it’s… it should be either Greg or… Zoron.
65 00:06:55.660 ⇒ 00:06:58.689 Zoran Selinger: So, are we discussing it in this meeting?
66 00:07:00.190 ⇒ 00:07:04.279 Uttam Kumaran: Yeah, B, I think there’s another Eden meeting And, like, 30.
67 00:07:04.280 ⇒ 00:07:05.740 Zoran Selinger: Yeah, at least one.
68 00:07:06.260 ⇒ 00:07:06.800 Brylle Girang: Okay.
69 00:07:07.520 ⇒ 00:07:09.060 Uttam Kumaran: Do you want to join that, Bea?
70 00:07:09.060 ⇒ 00:07:10.049 Brylle Girang: But yeah, yep.
71 00:07:10.510 ⇒ 00:07:19.809 Zoran Selinger: Let me… I’ll paste you a link right now. So, right after this one, another 15 minutes, just exclusively for Eden.
72 00:07:24.330 ⇒ 00:07:32.380 Brylle Girang: Okay, well, in that case, I think we’re good for now. So, no risk for Amber. Yeah, and then, Amber, the Element meeting is tomorrow.
73 00:07:32.380 ⇒ 00:07:33.640 Uttam Kumaran: It’s booked already.
74 00:07:34.770 ⇒ 00:07:36.170 Amber Lin: Cool, okay.
75 00:07:36.730 ⇒ 00:07:38.280 Uttam Kumaran: You should see it on your cab.
76 00:07:38.280 ⇒ 00:07:42.580 Amber Lin: Yeah, I think I have an invite. I just wasn’t sure it was about inventory.
77 00:07:43.320 ⇒ 00:07:43.980 Uttam Kumaran: Yeah.
78 00:07:43.980 ⇒ 00:07:47.860 Amber Lin: Do you want any prep of discussing what metrics?
79 00:07:48.140 ⇒ 00:07:52.709 Amber Lin: Who’s leading the inventory discussion?
80 00:07:53.210 ⇒ 00:07:59.370 Uttam Kumaran: Yeah, I mean, this is mainly gonna be to go through the retail dashboard. I can confirm…
81 00:08:00.000 ⇒ 00:08:03.649 Uttam Kumaran: Let me send a note in the thread from yesterday on…
82 00:08:04.090 ⇒ 00:08:07.980 Uttam Kumaran: Whether we can use this call to also discuss inventory data.
83 00:08:10.380 ⇒ 00:08:11.340 Amber Lin: Sounds good.
84 00:08:13.090 ⇒ 00:08:16.520 Brylle Girang: So I’m looking at the Eden stand-up meeting later, and…
85 00:08:17.620 ⇒ 00:08:20.699 Brylle Girang: Most of them have answered no.
86 00:08:25.770 ⇒ 00:08:27.290 Brylle Girang: Are we proceeding with this?
87 00:08:29.400 ⇒ 00:08:32.380 Zoran Selinger: I mean, if you want, we can… we can discuss it here.
88 00:08:32.659 ⇒ 00:08:37.640 Zoran Selinger: I don’t know, is… Greg should still be here, though.
89 00:08:38.320 ⇒ 00:08:44.579 Uttam Kumaran: Yeah, so I think wait… if… I think just… yeah, if it’s still going on, just let’s do the even call next.
90 00:08:45.540 ⇒ 00:08:49.380 Uttam Kumaran: Okay. Yeah, so Pete, just join that. I think people will join that. Let’s just assume…
91 00:08:49.510 ⇒ 00:08:54.680 Uttam Kumaran: Business as usual, and just check out all the meetings, and… and see… see what it looks like.
92 00:08:55.590 ⇒ 00:08:57.909 Brylle Girang: Okay, we can drop off. Thanks, guys.
93 00:08:58.240 ⇒ 00:08:58.590 Uttam Kumaran: Okay.
94 00:08:58.590 ⇒ 00:08:59.110 Zoran Selinger: Cheers.
95 00:08:59.110 ⇒ 00:08:59.910 Uttam Kumaran: Thank you, everyone.