Meeting Title: Brainforge x MotherDuck: Follow-Up Content Convo Date: 2026-03-10 Meeting participants: Hamidreza, Luke Scorziell, jacob, Uttam Kumaran, Jacob Matson


WEBVTT

1 00:00:16.430 00:00:19.200 Luke Scorziell: Hey, Jacob and Majora, how are you guys?

2 00:00:21.180 00:00:22.819 Hamidreza: Hey, how are you doing?

3 00:00:23.460 00:00:25.680 Luke Scorziell: Good, good to see you again on.

4 00:00:25.680 00:00:26.070 Hamidreza: as well.

5 00:00:26.070 00:00:29.459 Luke Scorziell: Just the content call this time, not… not events.

6 00:00:33.110 00:00:34.349 Hamidreza: Jacob, are you with us?

7 00:00:37.190 00:00:40.579 Hamidreza: I think he might just be connecting. We’re not,

8 00:00:40.920 00:00:43.020 Hamidreza: We don’t use a lot of Zoom here.

9 00:00:43.220 00:00:46.509 Hamidreza: So it took me a minute to figure it out, yeah, use Google Meets.

10 00:00:47.050 00:00:52.399 Luke Scorziell: Oh, you use Meets? Yeah, it’s always like, are you a Zoom company, a Meets company, or a Teams company?

11 00:00:52.570 00:01:00.260 Luke Scorziell: Everyone has their preferred vendors. No one, I guess, uses Skype, which is still funny to me that…

12 00:01:00.740 00:01:03.199 Luke Scorziell: Skype was, like, the OG.

13 00:01:03.690 00:01:04.779 Luke Scorziell: Didn’t get in.

14 00:01:06.190 00:01:06.870 Luke Scorziell: Oh.

15 00:01:06.870 00:01:18.309 Hamidreza: As… as you’re waiting for Jacob to join, I was sick, I believe it was last week you guys got together. Do you mind catching me up on the conversation that you had, like, very briefly, so I would be… I just updated on that?

16 00:01:18.810 00:01:22.849 Luke Scorziell: Yeah, yeah, so, Jacob and I talked, I think it was February…

17 00:01:22.850 00:01:25.239 jacob: By the way, I just joined on my car.

18 00:01:25.990 00:01:28.210 jacob: I’ll be in the meeting in a second.

19 00:01:29.010 00:01:29.530 Luke Scorziell: Cool.

20 00:01:30.130 00:01:36.580 Luke Scorziell: So, yeah, we talked about, kind of, Jacob’s role, at Mother Duck, and…

21 00:01:36.910 00:01:46.890 Luke Scorziell: the different content channels that have worked well for you guys, so with, like, LinkedIn, given, like, the kind of whimsical brand that y’all have, and especially an individual.

22 00:01:47.150 00:01:51.909 Luke Scorziell: accounts, and then having Mother Duck boost it, and then…

23 00:01:52.130 00:01:56.550 Luke Scorziell: Yeah, I think kind of where we left off was that we were going to,

24 00:01:57.130 00:02:02.410 Luke Scorziell: Kind of see if there would be interest in, like, having, like, some kind of co-marketing budget together.

25 00:02:02.540 00:02:07.869 Luke Scorziell: Where we, yeah, maybe post, like, thought leadership, or,

26 00:02:08.449 00:02:14.040 Luke Scorziell: Yeah, other posts, I… we’ve actually been doing, like, some office hour-style events.

27 00:02:14.200 00:02:22.580 Luke Scorziell: I’d be curious, too, to, like, see if that’d be something you guys would be interested in, but, yeah, like, if there’s a way we can coordinate more regularly, too.

28 00:02:22.770 00:02:27.799 Luke Scorziell: Yeah, be promoting each other. So that’s, I think, the,

29 00:02:28.630 00:02:35.319 Luke Scorziell: the kind of overall summation, so then I think Jacob was gonna check with

30 00:02:35.490 00:02:40.000 Luke Scorziell: I think it was Ryan, or your guys’ head of marketing, to see if there was any…

31 00:02:40.320 00:02:45.390 Luke Scorziell: Budget direction, this was our… our reconnect date.

32 00:02:46.010 00:02:46.650 Luke Scorziell: So…

33 00:02:46.650 00:02:47.190 Hamidreza: Oh.

34 00:02:48.210 00:02:53.950 Hamidreza: Thanks for the update. I’ll have, Jacob to share the update, and then we can kind of go from there.

35 00:02:54.870 00:02:55.440 Luke Scorziell: Whoa.

36 00:02:57.560 00:03:00.309 jacob: Yeah,

37 00:03:00.860 00:03:08.679 jacob: On my side, we’re moving forward with a, with, you know, some programs with partners.

38 00:03:08.890 00:03:12.349 jacob: you know, I would love to hear, kind of like, what kind of proposal you guys have in mind.

39 00:03:12.590 00:03:19.140 jacob: So that I can kind of, like, run it up the chain, but I think this is, this is the right time to have that type of conversation.

40 00:03:20.540 00:03:26.430 Luke Scorziell: Yeah, okay, so it sounds like there’s openness then to having, like, a specific, like, co-marketing.

41 00:03:26.720 00:03:29.600 Luke Scorziell: Gotcha. Do you… do you kind of know…

42 00:03:30.540 00:03:38.570 Luke Scorziell: Have you rolled out partnerships, I guess, with other, or rolled out, like, co-advertising or marketing with other

43 00:03:39.010 00:03:40.740 Luke Scorziell: Partners where you have,

44 00:03:40.870 00:03:44.139 Luke Scorziell: Like, a budget that you’ve done, or would we be, like, kind of the first…

45 00:03:44.650 00:03:47.379 Luke Scorziell: First one, I can share what we’ve done with other partners, too.

46 00:03:47.840 00:03:59.670 jacob: Yeah, I would love to hear about a little bit more what you’ve done with other partners. We haven’t really done it… like, typically when we’re doing this type of, like, stuff, we’ve been a little bit more ad hoc. This would be probably one of the first, like, more structured ways to think about this.

47 00:04:00.020 00:04:04.460 jacob: So I’d love to kind of hear about what the… what offerings you think are…

48 00:04:04.640 00:04:07.220 jacob: You know, could potentially make sense, and, like, how we…

49 00:04:07.470 00:04:11.400 jacob: how we partner with and, like, land that the right way, I think is…

50 00:04:11.770 00:04:16.950 jacob: you know, like I said, I don’t think it’s,

51 00:04:18.380 00:04:26.900 jacob: we’re kind of open… we’re open to, like, what you guys think will work. We don’t have, like, a super strong opinion on, like, oh, it needs to work this exact way.

52 00:04:27.440 00:04:27.880 jacob: Oh, yeah.

53 00:04:28.040 00:04:39.599 jacob: I’ll just emphasize, like, for us, we’re just like, okay, like, we need to find a way to, like, open up more channels. Partners is one way to do that, you know, how do we… how do we do that in an effective way?

54 00:04:39.750 00:04:43.690 jacob: That, you know, is hitting the targets we want. So.

55 00:04:44.130 00:04:47.289 Luke Scorziell: Yeah, yeah, for sure. And,

56 00:04:47.870 00:05:07.140 Luke Scorziell: Well, I’ll share kind of what we’ve done with, yeah, some of our other partners, and then I can share some more specific ideas that maybe we could hash out, too. But essentially, like, another program that we’re a part of is, like, we post, kind of a post referencing a partner, and then they put,

57 00:05:07.540 00:05:17.510 Luke Scorziell: $500 behind that in terms of, like, LinkedIn ad spend. And so, with them in particular, they were open to doing that 4 times a month. So,

58 00:05:17.700 00:05:20.210 Luke Scorziell: Basically putting, like, 2 grand of…

59 00:05:20.410 00:05:37.149 Luke Scorziell: of ad spend behind those posts. We’re gonna check in with them. We’ve been doing that for about a month and a half to see, like, where are things landing. That’s, like, I would like to check in, too, with our… I heard Tom’s hopping on, too.

60 00:05:39.960 00:05:41.789 Uttam Kumaran: Sorry for the delay.

61 00:05:42.280 00:05:44.080 Luke Scorziell: Oh, all good. We were.

62 00:05:44.080 00:05:44.550 Hamidreza: 8.

63 00:05:44.550 00:05:53.419 Luke Scorziell: Yeah, I was sharing a little bit about some of the other partnership, like, content co-marketing programs that we have, and then was going to dive into some specific ideas of how we could work together with,

64 00:05:53.540 00:06:00.880 Luke Scorziell: with Mother Duck, and then, yeah, Jacob was just saying they’re very open to it, but this would be probably one of the first, like, more formalized

65 00:06:01.130 00:06:09.260 Luke Scorziell: Co-marketing. Yeah, agreements we have, which is exciting, so we’re always happy to be the pioneers.

66 00:06:09.430 00:06:12.749 Luke Scorziell: And, yeah, so,

67 00:06:12.970 00:06:18.280 Luke Scorziell: So with that, we’ve… we’ve kind of been doing, like, thought leadership, we’ve been getting good engagement from

68 00:06:18.410 00:06:27.319 Luke Scorziell: a lot of their employees and people, which I think, like, my gut instinct, without seeing the numbers yet, is that

69 00:06:28.210 00:06:29.779 Luke Scorziell: We’ve been getting…

70 00:06:30.360 00:06:36.499 Luke Scorziell: it’s, like, good for growing our brand within that partner, but I’d like to see it do more for…

71 00:06:36.620 00:06:46.060 Luke Scorziell: bringing in, like, clients and prospects to us. And so, what we’ve… and that’s… that’s just doing, like, thought leadership, or kind of, like, teardowns.

72 00:06:46.570 00:06:50.130 Luke Scorziell: Yep, no worries. And then,

73 00:06:50.650 00:06:55.450 Luke Scorziell: But one thing we are trialing right now that I think

74 00:06:55.950 00:07:00.010 Luke Scorziell: There will be more success behind, is actually running, like.

75 00:07:00.530 00:07:07.090 Luke Scorziell: Office hour-style events, where we have, kind of a topic that we talk about.

76 00:07:07.600 00:07:14.299 Luke Scorziell: host a Zoom call, where we invite people to come, and then we’ll post, like, kind of a…

77 00:07:14.470 00:07:28.939 Luke Scorziell: a before or post of, like, here’s what we’re gonna talk about, you know, putting some ad dollars behind that, and then, specifically inviting people to come and see the topics. That’s an area where I could see, like, I don’t know, Jacob, if you would be the person that would, like, co-host that with

78 00:07:29.060 00:07:32.270 Luke Scorziell: like, Robert or Tom are one of our engineers,

79 00:07:32.440 00:07:37.430 Luke Scorziell: But the… the results that we got from that were… we had about 20 people.

80 00:07:37.740 00:07:44.700 Luke Scorziell: that we messaged, like, engaged, directly with us, so they either said, like, yeah, I’m…

81 00:07:44.930 00:07:50.870 Luke Scorziell: I can’t make it, but send me the link, or they RSVP’d, but didn’t make it, or they RSVP’d and came.

82 00:07:51.020 00:07:57.370 Luke Scorziell: And so that was, like, a pretty positive signal, I think, to us wanting to do another one, and a lot of that was…

83 00:07:57.600 00:07:59.649 Luke Scorziell: People in our networks,

84 00:07:59.920 00:08:19.450 Luke Scorziell: And then from that is, now we have content that our video editor is putting together to kind of show, like, a recap of, like, hey, here’s what, like, the office hours was, here’s what we talked about, here are some of the questions we answered, and here’s what we’re gonna answer on the next one. And then our goal is to put that up as, like, kind of advertising.

85 00:08:19.510 00:08:24.930 Luke Scorziell: So… so that’s… yeah, that’s an idea, I guess, that I’ll just throw out on the table.

86 00:08:24.930 00:08:32.070 Uttam Kumaran: One piece on that, I mentioned to Luke, like, I’ve gone to webinars, like, my whole career, like, a lot of technical ones.

87 00:08:32.090 00:08:49.489 Uttam Kumaran: And they’ve gotten worse and worse, like, throughout my whole career. Like, it’s… I feel like it’s one of the, like, worst mediums, commonly, to, like, attend and learn. Unless you’re, like, just going to a webinar where you’re, like, listening to a product release, or you’re, like, just sort of totally an audience, I felt like they’ve always been…

88 00:08:49.790 00:08:55.400 Uttam Kumaran: they’ve always been taken, like, unseriously, and I understand from a marketing perspective, because it’s like.

89 00:08:55.450 00:09:10.399 Uttam Kumaran: there’s zero COGS, they’ll throw a webinar, but, like, that doesn’t mean you take it any less seriously, like, and so what we just tried to do, just like anything at the company, anything on the marketing side, is just try to do the opposite of, like, what the worst webinars we’ve been to do, which is, like.

90 00:09:10.510 00:09:20.149 Uttam Kumaran: have it be, like, a tight group. Like, it’s, like, camera on, everybody’s, like, explo… like, it’s, like, it’s actually just, like, a group meeting over Zoom.

91 00:09:20.230 00:09:32.039 Uttam Kumaran: Very close to, like, what we would expect from an event, where you actually, like, people are introducing yourself, and it’s, like, much more of a discussion, versus we’re gonna put a deck together, and then just, like, flash it up.

92 00:09:32.140 00:09:39.729 Uttam Kumaran: And I felt like it worked out super great. We’re also inter… we’re also bringing on, like, more senior folks, so…

93 00:09:39.860 00:09:49.800 Uttam Kumaran: I think it’s actually helpful because they’re very opinionated, and they’re, like, either buyers or working for the person that’s gonna typically sign the check on any sort of implementation.

94 00:09:49.820 00:10:03.189 Uttam Kumaran: And, like, for us, and for me, oftentimes, for our clients, like, anytime we’re doing AI work especially, like, Mother Duck is our go-to solution, because oftentimes on the AI implementation side.

95 00:10:03.190 00:10:21.969 Uttam Kumaran: it’s… it’s not like selling Snowflake. Like, I think some of our clients still prefer Snowflake, given it’s just, like, a huge enterprise set of features, but I think in talking to Naras and hearing a bit about, like, how you guys are thinking about positioning Mother Duck, it’s… it works, like, super nicely, Luke, with all the AI platform builds that we’re thinking about, where

96 00:10:22.040 00:10:30.219 Uttam Kumaran: these teams commonly, yes, they need CLI access to something, they maybe need API access to something, but they also need that data warehouse to store stuff, and Mother, that could

97 00:10:30.640 00:10:48.370 Uttam Kumaran: obviously the easiest option to get spun up on, and now comes out of the box with all the normal stuff, as well as MCP. And so, I don’t know, like, that’s… that’s sort of why I think, yes, it’s a lower cost, easier to get into than an event, but, like, we’re actually… I’m trying… we’re trying to think about it, like.

98 00:10:48.590 00:10:53.329 Uttam Kumaran: Much different than, like, what I think, like, the word webinar, like, is typically associated with.

99 00:10:53.330 00:11:00.849 Luke Scorziell: Yeah, I have a LinkedIn post if you dig through my LinkedIn post about why the word webinar should be retired.

100 00:11:01.110 00:11:16.650 Luke Scorziell: What’s your proposal? I’ll have to look back at it. It’s just, like, such an archaic, term, but yeah, I’d be curious, maybe, yeah, Jacob and Ahmedraza, like, what,

101 00:11:17.560 00:11:19.109 Luke Scorziell: Yeah, does that kind of, like…

102 00:11:19.330 00:11:22.229 Luke Scorziell: Spark ideas for you, or is that, like.

103 00:11:22.380 00:11:27.489 Luke Scorziell: Oh, this would be interesting and a little different than just if Brainforge, like, writes, kind of.

104 00:11:28.030 00:11:36.829 Luke Scorziell: you know, posts about us, I think. I think we’re finding it’s, like, we can get on a call with people who have pain points and questions, and speak specifically to those

105 00:11:36.950 00:11:41.089 Luke Scorziell: like, yeah, pain points and questions. So, yeah, I’ll kind of pause there.

106 00:11:42.960 00:11:51.929 Jacob Matson: Yeah, I mean, I think to me, like, we haven’t tried that. With our webinar program, we’ve kind of been thinking about it very traditionally, and I’ll be honest with you, it’s worked…

107 00:11:52.570 00:11:56.660 Jacob Matson: okay. I would say that, like, we haven’t,

108 00:11:56.910 00:12:13.889 Jacob Matson: seen a ton of success. You would be working with me on it, at least in terms of, like, presentation. I think that that’s definitely something I’m interested in, right? At least to try out, like, you know, 3 or 4 times, get enough data to see if it makes sense to work, you know, to keep continuing. You know.

109 00:12:14.310 00:12:18.009 Jacob Matson: do something where, like, people can have, like, a deeper conversation. I think that’s a really interesting idea.

110 00:12:18.240 00:12:19.620 Jacob Matson: Yeah.

111 00:12:24.310 00:12:25.889 Luke Scorziell: Yeah. Yeah, I think.

112 00:12:25.890 00:12:35.850 Uttam Kumaran: even, like, pairing it, like… I mean, I think totally, like, we could do a couple of things at the same time. Like, I think even for this, like, we put out, like, a little bit of a larger, kind of, like.

113 00:12:35.880 00:12:48.889 Uttam Kumaran: larger write-up on using AI within, like, professional services. Of course, we are a professional service, so it’s very easy for us to come on and talk about the solution. And then we invited people in that world, so it’s not like

114 00:12:49.390 00:12:54.849 Uttam Kumaran: you know, it’s not just a mix of anybody that could ever use AI, it’s, like, very targeted.

115 00:12:55.180 00:13:07.429 Uttam Kumaran: it’s similar to how we do events, where it’s like, we want to make, like, that connection, and for our business, that’s the really… that’s the differentiator. Like, we’re not selling a software, like, we’re a solutions folks.

116 00:13:07.430 00:13:17.040 Uttam Kumaran: And so we’re selling an outcome. And so, we do everything via, like, with partners, of course, but our clients are trusting us to make the best decision.

117 00:13:17.060 00:13:21.680 Uttam Kumaran: And, like, in that sense, like, it’s actually so necessary for us to, like.

118 00:13:21.730 00:13:26.160 Uttam Kumaran: have someone come off video and explain their problem, and they were like, oh, we just saw that with so-and-so, and like.

119 00:13:26.220 00:13:31.060 Uttam Kumaran: do that. Like, it’s not a one-way… it’s not a one-way street, because

120 00:13:31.170 00:13:38.089 Uttam Kumaran: For us to scale… like, us, scale doesn’t matter as much as, like, getting into a client that we’re gonna have a long relationship with.

121 00:13:38.550 00:13:42.510 Uttam Kumaran: Especially folks that are net new to Mother Duck, you know?

122 00:13:43.110 00:13:43.930 Luke Scorziell: Yeah.

123 00:13:44.060 00:13:46.899 Luke Scorziell: Well, maybe… here, let me close my door real quick.

124 00:13:49.670 00:13:58.020 Luke Scorziell: Yeah, I wonder if… Yeah, if you guys are open to 3 or 4, and…

125 00:13:58.140 00:14:02.959 Luke Scorziell: I would say, like, probably what that would make sense in our content calendar would be, like.

126 00:14:03.400 00:14:14.380 Luke Scorziell: maybe, like, once a month, we could try, like, just… or, I mean, we could just try one this month, see how it goes. I think probably we could fit that,

127 00:14:16.220 00:14:23.149 Luke Scorziell: Not this coming week, but probably the week of the… like, the 26th?

128 00:14:23.280 00:14:27.279 Luke Scorziell: If that was interesting, to you guys, and then…

129 00:14:27.650 00:14:31.309 Luke Scorziell: I think we would just put together, like, a Luma invite.

130 00:14:31.540 00:14:33.360 Luke Scorziell: And…

131 00:14:33.790 00:14:41.439 Luke Scorziell: put… we can, like, work on some messaging to try to see, like, you know, one, you know, we should definitely not call it a webinar.

132 00:14:41.860 00:14:43.489 Luke Scorziell: And two, like…

133 00:14:43.620 00:14:52.829 Luke Scorziell: If it’s like, you know, I’m still learning some of the pain points, that, you know, people are experiencing with data warehousing, but it’s like.

134 00:14:52.950 00:15:02.260 Luke Scorziell: whatever, like, who do we want to go after? Who’s our ICT in this? And then, like, just find, like, a really specific question. So, like, we just did one for ad agencies, and it’s like.

135 00:15:02.340 00:15:18.959 Luke Scorziell: you know, it’s like, are you… how much time are you spending manually reporting, like, your data? And like… and… and then, people came and had, like, specific questions that we were then able… like, we built out a custom demo for one of the people’s questions, and then we showed it to them.

136 00:15:18.960 00:15:26.929 Luke Scorziell: And had them, like, play around with it and ask questions. So that’s… that’s kind of the vibe that we’re going for, like, I… we didn’t even have a… we had a deck, but it was, like, very…

137 00:15:27.130 00:15:32.479 Luke Scorziell: Just, like, agenda-oriented, not, like… you need to read these slides. It was, like.

138 00:15:32.830 00:15:35.000 Luke Scorziell: Kind of like being in a Zoom classroom.

139 00:15:35.410 00:15:43.519 Luke Scorziell: Where people are, like, talking to each other, so… yeah, I don’t know, would the… would you guys be interested in, like, maybe doing something with the 26th?

140 00:15:46.080 00:15:48.519 Jacob Matson: The 26th.

141 00:15:49.270 00:15:53.200 Luke Scorziell: We’ve just been doing it on Thursdays, so I’m open to other days, too, but .

142 00:15:59.820 00:16:01.389 Jacob Matson: Yes, I can do the 26th.

143 00:16:01.960 00:16:06.730 Luke Scorziell: Okay, would you… is there a time… we did… are you on Pacific time? You guys are in Pacific time.

144 00:16:06.730 00:16:08.150 Jacob Matson: I am Pacific Time, yeah.

145 00:16:08.420 00:16:11.090 Luke Scorziell: Nice. Would 11AM work for you?

146 00:16:12.290 00:16:15.530 Jacob Matson: Could we do 10? Could we do 10?

147 00:16:16.270 00:16:17.370 Luke Scorziell: Yeah.

148 00:16:18.380 00:16:19.900 Jacob Matson: Okay, 10 would be better, thank you.

149 00:16:21.880 00:16:29.269 Uttam Kumaran: Yeah, I’m interested if you guys have any thoughts on angles, like, I think we could probably come… if you guys have, like, a specific industry or feature.

150 00:16:29.430 00:16:41.209 Uttam Kumaran: I mean, I’m assuming it’s a lot of maybe the AI features, then we can… we can propose, like, one of our industries that we’re… we’re already gonna focus on, and try to, like, marry those together. Is there anything that’s top of mind?

151 00:16:41.470 00:16:44.370 Uttam Kumaran: Yeah.

152 00:16:44.370 00:16:48.920 Jacob Matson: Yeah, I think, like, we’re seeing really good success, like, in supply chain.

153 00:16:49.130 00:16:51.900 Jacob Matson: Where, like, people are doing a lot of, like, manual work.

154 00:16:52.130 00:17:02.229 Jacob Matson: with Excel, and being able to just, like, upload it… upload, like, CSVs and Excel files to MotherDuck, and then, you know, use Dives to explore them as, like, a straight-up Excel…

155 00:17:02.380 00:17:10.540 Jacob Matson: Replacement with AI, I think, is a really interesting angle, potentially, to talk about for a webinar like that, where we can, like, do an end-to-end demo, you know, type of thing.

156 00:17:11.380 00:17:18.679 Jacob Matson: I don’t know if we strategically… I don’t know if we… do we have any, like… Specific…

157 00:17:18.810 00:17:23.170 Jacob Matson: verticals we’re thinking about with this type of stuff? I don’t… I don’t actually know off the top of my head.

158 00:17:23.170 00:17:38.439 Hamidreza: So, one thing Norras and I, we’ve been thinking about is that, like, we kind of want to do industry-specific with our partners, with these webinars, the kind of workshops, so, like, I’m bringing forward, like, I know, like, you guys, like, mentioned e-commerce and retail and a couple other industries, I think that…

159 00:17:39.150 00:17:51.250 Hamidreza: it might be best to focus on the areas that you guys are specializing, because, like, for us, it’s, like, it’s kind of a wide variety of industries, so I kind of want to focus on the areas that you’re good at, and kind of see, see how that turns out.

160 00:17:51.250 00:18:05.619 Uttam Kumaran: Yeah, I mean, that’s… yeah, that’s perfect. Yeah, I mean, we could totally come to the table. I think, Luke, what did you have on the next few that you’re already planning? I know… I don’t know if supply chain was on our list, we could… we could do it, especially if you guys have.

161 00:18:05.870 00:18:24.939 Uttam Kumaran: if you guys have customer wins, like, for us, the reason why I think we have great traction in agency is because we are one, and we’ve worked with a bunch. Ecom, we’ve worked with a ton. So, like, that helps us, like, get these people in the door. But we could also go into new industries, like, we’re planning one around home and commercial services, right? Like, what were some of the other ones?

162 00:18:24.940 00:18:37.680 Luke Scorziell: Yeah, I mean, I think, like, the way I would think about this is, like, what is… what is the overlap between, like, who do we want to go after, and who… who is within our networks of… of people? Because, like, the…

163 00:18:38.100 00:18:40.569 Luke Scorziell: The highest quality conversations are gonna be, like.

164 00:18:41.090 00:18:53.650 Luke Scorziell: we send out invites to… to people and say, like, hey, really excited to invite you to the… or, like, I had… you know, I know we had the conversation last month, really excited to invite you into this conversation they’re having with Mother Duck about setting up

165 00:18:53.810 00:18:59.780 Luke Scorziell: dives, and when we can get that kind of narrow and specific, within our network, because I think, like.

166 00:19:01.120 00:19:15.589 Luke Scorziell: just to build traction, so the strategy that I’m thinking about with this current one that we just threw is, like, with a lot of first-degree connections, with the start, but now we have content that we can start marketing to show, like, oh, this is, like, something really cool that you should

167 00:19:15.690 00:19:20.689 Luke Scorziell: check out and hop into. So, I would say, like, yeah, we have,

168 00:19:21.240 00:19:27.499 Luke Scorziell: like, I don’t know, we’d have to see it. I don’t know if the home services industries are gonna be, like, super prone to, like.

169 00:19:27.650 00:19:34.880 Luke Scorziell: hopping into the, into the Zoom call, maybe. And then… but, yeah, I think, e-commerce…

170 00:19:35.120 00:19:45.910 Luke Scorziell: it would be interesting. I know we’re kind of doing some stuff with retail with Omni, and so… they’re… they’re one, actually, the week prior,

171 00:19:46.190 00:19:48.270 Luke Scorziell: We’re gonna try to do something with them.

172 00:19:48.380 00:19:50.939 Luke Scorziell: So that would be…

173 00:19:51.090 00:19:59.879 Luke Scorziell: I guess the 19th, so we could try to do something, like, in tandem, where it’s, like, we hit one thing with Omni, and then the next week is kind of, like.

174 00:20:00.280 00:20:03.120 Luke Scorziell: Building off of that with,

175 00:20:03.920 00:20:12.820 Luke Scorziell: with you guys, so I would just say it’s, like, identifying, like, who do we… who do we kind of have that we know we can, like, reach out to and get, like, 10 to 20 people,

176 00:20:13.160 00:20:20.039 Luke Scorziell: who would be interesting and interested in having this conversation. And then, like, then we have content that we can just start.

177 00:20:20.260 00:20:21.460 Luke Scorziell: Marketing.

178 00:20:21.870 00:20:36.389 Hamidreza: Yeah, I think for the first one, retail and e-com would be probably a good place to get us started, because, like, you guys have the expertise. We also have client base there, we also have prospects in that area. We can potentially help and push, promote this, so, like, we get the most quality people, like, the highest quality people.

179 00:20:36.390 00:20:44.450 Uttam Kumaran: For those, are they coming… are they… are they net new to data warehousing, or you feel like they’re coming from some legacy tool? Like, what do you guys… what are you guys seeing?

180 00:20:45.730 00:20:48.320 Hamidreza: I don’t have the right answer for you, I can get back to you on that.

181 00:20:49.330 00:20:51.090 Uttam Kumaran: Okay.

182 00:20:51.090 00:20:51.430 Hamidreza: some.

183 00:20:51.430 00:20:52.130 Uttam Kumaran: We’re typically…

184 00:20:52.130 00:20:52.810 Hamidreza: that.

185 00:20:53.400 00:20:53.970 Hamidreza: Sorry.

186 00:20:53.970 00:20:54.650 Uttam Kumaran: Yeah.

187 00:20:55.660 00:20:58.480 Jacob Matson: My general…

188 00:20:58.940 00:21:00.910 Hamidreza: Feeling is…

189 00:21:02.510 00:21:10.320 Jacob Matson: Most of these people have something already. Like, it’s not like they’re… it’s… it’s…

190 00:21:10.730 00:21:13.510 Jacob Matson: It’s Greenfield-ish, is what I would say.

191 00:21:13.590 00:21:14.270 Luke Scorziell: Huh.

192 00:21:14.720 00:21:21.310 Jacob Matson: Like, meaning they have, like, Postgres, or Excel, or something. It’s not like it’s, like, totally…

193 00:21:21.670 00:21:23.190 Jacob Matson: But, like, they kind of…

194 00:21:23.350 00:21:31.399 Jacob Matson: they know what a data warehouse is, they’re, like, you know, curious to see our solution. It’s generally not like, I know zero about the space.

195 00:21:31.560 00:21:34.090 Jacob Matson: Does that make sense? Am I answering that right?

196 00:21:34.090 00:21:35.530 Uttam Kumaran: Yeah, yeah, yeah, makes sense.

197 00:21:35.950 00:21:43.729 Uttam Kumaran: Yeah, we’re seeing a lot of that, too. Like, people are net new to data warehousing, regardless of the size they are.

198 00:21:45.800 00:21:57.399 Uttam Kumaran: I think, again, like, there’s pros and cons to that. The pros is, like, they’re like, yeah, I know we, like, I think everybody’s like, I need a data warehouse or something, or I need somewhere to land data, but then a lot of folks are like.

199 00:21:57.500 00:22:09.530 Uttam Kumaran: okay, like, what do I choose? And they’re, like, try… think about doing a roadshow when, in fact, like, I think for some of these folks, the size is just totally apt for implementing NetherDoc, and these are just…

200 00:22:09.670 00:22:11.600 Uttam Kumaran: They could do it in, like, 2 seconds.

201 00:22:11.800 00:22:15.139 Uttam Kumaran: And, maybe that’s sort of, like, what we hit, Luke.

202 00:22:15.730 00:22:20.419 Jacob Matson: Yeah, I think I… Yeah, I think that’s right. I agree with that approach, I think.

203 00:22:21.030 00:22:26.020 Luke Scorziell: Okay. Yeah, I mean, I think a great suggestion then that I would have is, like, let’s find

204 00:22:26.350 00:22:31.530 Luke Scorziell: Maybe it can be one… like, if you guys have a prospect that you feel like fits into that category.

205 00:22:31.630 00:22:40.509 Luke Scorziell: and almost just, like, I mean, not so specifically that it’s, like, creepy to them that you’re like, oh, wow, I feel like you designed this whole webinar for me. But I think, like.

206 00:22:40.800 00:22:50.330 Luke Scorziell: like, yeah, like, what is… with the last 3 people that kind of fit that profile of, like, someone who’s new to data warehousing and, like, is thinking about going for something like Snowflake.

207 00:22:50.540 00:23:04.470 Luke Scorziell: or bigger, that they don’t need to, like, what are the pain points that we heard… that you’ve heard in the last few calls with them? And then how do we literally just translate that into messaging? Because that’s… that’s the type of thing that was really exciting about this agency webinar for…

208 00:23:04.620 00:23:06.029 Luke Scorziell: For us, it’s just, like.

209 00:23:06.170 00:23:23.770 Luke Scorziell: I was like, oh, we’ve already been talking about this, like, by the way, we’re about to have, like, an hour-long conversation with, like, experts in this field, if… if you want to pick their brain. And then people just showed up because they were, like, they showed up, they had questions, they were engaged, like, all that kind of thing. So,

210 00:23:24.060 00:23:29.349 Luke Scorziell: So that’s… that’s… yeah, maybe the homework that I would give us is… is, like, let’s find

211 00:23:29.790 00:23:36.460 Luke Scorziell: Someone, in that kind of… like, a prospect in that demographic, and just say, like, hey, we’re gonna aim to invite this person.

212 00:23:36.720 00:23:40.620 Luke Scorziell: And we want… we want this to really speak to some of the issues that they’re…

213 00:23:40.780 00:23:52.210 Luke Scorziell: They’re going through, and then as we do that, then there are presumably a lot of other people that you’re working with that have the same issues, and then you can go and send the same invite to them.

214 00:23:52.680 00:23:56.400 Luke Scorziell: So that would be, yeah, that’d be my… Suggestion on that?

215 00:23:57.730 00:24:15.320 Hamidreza: Yeah, I can look into our prospect and active deals to see if there are cases where we can kind of just help get the help from, in terms of, like, narrowing down, like, the messaging and all that, but I’m assuming that there’s a lot of similarities and generalities as far as the use cases within those… Yeah, I think the biggest thing is, like…

216 00:24:16.000 00:24:26.729 Uttam Kumaran: Yeah, I think if you look at revenue size in particular, like, there’s definitely a little bit of a change in e-com once you hit the under million mark, so if maybe that’s one good way.

217 00:24:27.250 00:24:30.950 Uttam Kumaran: Product type is not really as relevant,

218 00:24:31.120 00:24:42.209 Uttam Kumaran: I think the biggest… the other biggest change that happens, and it happens typically at that revenue number, is, like, people start selling into retail and wholesale versus just e-com. So…

219 00:24:42.450 00:24:47.769 Uttam Kumaran: those are two… two things to consider. Are they just selling online, or are they selling across multiple

220 00:24:47.870 00:24:57.299 Uttam Kumaran: like, different channels. The… of course, the reasoning behind that is, like, look, you have digital stuff, and you have, like, things coming through CSV, and you have, like.

221 00:24:57.300 00:25:09.200 Uttam Kumaran: things we’re going to hit an API for, or build a pipeline on, so there’s a story there. And then also, like, revenue size, it just indicates budget. Like, the way e-com firms think about tech budget is really tough. Like, you may…

222 00:25:09.200 00:25:18.199 Uttam Kumaran: you may look at a thing and be like, oh, these guys are making a ton of money, and they’re running their whole business on a spreadsheet. So, in order to ensure that they even have, like, allocation for technology.

223 00:25:18.300 00:25:22.289 Uttam Kumaran: Typically, they need to be above, like, 50 million mark.

224 00:25:22.490 00:25:23.170 Uttam Kumaran: Ed…

225 00:25:23.340 00:25:30.619 Uttam Kumaran: Some people are more tech-forward, than others, but oftentimes their margins are so thin in those businesses that they’re just trying to hit scale.

226 00:25:30.720 00:25:44.179 Uttam Kumaran: Before even thinking about building more operations. So there… in that sense, the revenue can almost indicate, like, do they… are they thinking about technology? And the last piece is, like, we can go look at any company you send us, like, do they have, like.

227 00:25:44.280 00:25:51.659 Uttam Kumaran: If they have, like, someone who’s a technical lead, or they have, like, IT people, that is usually indicating that there’s someone in there advocating for new infra.

228 00:25:51.660 00:25:52.280 Hamidreza: End.

229 00:25:52.280 00:25:57.749 Uttam Kumaran: it’s hard to go to a non-technical buyer in e-com and pitch Data Infra, they just… it’s…

230 00:25:58.020 00:26:06.449 Uttam Kumaran: it’s hard, they just don’t get it at all. So, like, that’s probably, like, what I… what we’ve learned in selling into that industry.

231 00:26:06.930 00:26:12.270 Hamidreza: How did you guys go about building out the content of the topic with Omni that was, for the webinar?

232 00:26:13.950 00:26:15.020 Luke Scorziell: Yeah.

233 00:26:15.020 00:26:15.910 Uttam Kumaran: Go ahead, Luke, yeah.

234 00:26:16.370 00:26:21.110 Luke Scorziell: Yeah, so, kind of… Work in progress on that, but,

235 00:26:21.330 00:26:27.510 Luke Scorziell: I mean, they have some selling points that they’re wanting to,

236 00:26:27.660 00:26:31.459 Luke Scorziell: like, that we’ve spoken about them about, like, I know they’re, like.

237 00:26:31.840 00:26:49.819 Luke Scorziell: semantic layer has been really important, and so how to, like, use a semantic layer, how to chat with your data in the warehouse, like, what the importance of that is. So we’re still… I’m still honing a topic, and then also, like, yeah, we’ve… we’ve had brief conversations, but we’re, so, I’ll let you know when it’s on the calendar. But.

238 00:26:49.820 00:26:50.400 Hamidreza: Yeah.

239 00:26:50.610 00:26:54.889 Luke Scorziell: But, yeah, I think it’s just… it’s, like, thinking of, like, what are the pain points?

240 00:26:55.070 00:27:01.289 Luke Scorziell: the mother deck really solved, and if that’s it, like, kind of what Tom’s saying, of, like, it’s not…

241 00:27:01.420 00:27:06.680 Luke Scorziell: It’s just a better solution for people than who are at a certain revenue size.

242 00:27:07.160 00:27:09.860 Luke Scorziell: When we could… like, the topic could literally just be, like.

243 00:27:10.100 00:27:15.660 Luke Scorziell: why you shouldn’t go with… why you shouldn’t go with Snowflake or something, or like, you know, I don’t know, it was probably too… too.

244 00:27:15.660 00:27:27.600 Uttam Kumaran: I mean, it could be, like, 50… it could be, like, what happens at $100 million, and, like, why data warehouses are necessary. Like, again, it’s… I think the story for a lot of these firms is that they… they just… it’s hard to use an enterprise

245 00:27:27.720 00:27:34.450 Uttam Kumaran: it’s just too much for them to use, like, a big enterprise tool like Snowflake, when they’re just primarily using relational

246 00:27:34.820 00:27:38.630 Uttam Kumaran: They’re just gonna use a relational database. They’re gonna land stuff, and they’re gonna query stuff.

247 00:27:38.990 00:27:42.190 Uttam Kumaran: And then the AI piece, I think, is just, like, cherry on top.

248 00:27:42.830 00:27:48.190 Uttam Kumaran: So that’s why maybe, like, I think, Luke, we… I can help you kind of think through

249 00:27:48.370 00:27:53.140 Uttam Kumaran: like, where we pitch Mother Duck. I mean, I think typically Snowflake

250 00:27:53.430 00:28:02.529 Uttam Kumaran: Snowflake, Redshift, like, these guys just have, like, the lead in terms of brand awareness, and especially for a very non-technical audience, like e-commerce.

251 00:28:02.690 00:28:16.289 Uttam Kumaran: operators, they just don’t even… they’re not… they don’t even know. So, part of this is, like, showing them that there are options, and that, look, if they’re in a… if they’re in a budget-constrained environment, or they want to move really fast, like, there’s a clear winner.

252 00:28:18.230 00:28:18.890 Luke Scorziell: Well…

253 00:28:19.050 00:28:28.049 Hamidreza: I’ll let Jacob correct me if I’m wrong, but I feel like MCP and, like, dive are, like, the low-hanging fruit, and it’s a big push for us. That would be, like, a very…

254 00:28:28.160 00:28:39.910 Hamidreza: it demos pretty well as well, and that’s something you can definitely, like, push, like, with, like, a flavor, obviously, like, around e-com and retail, so I’m kind of curious, like, Jacob, like, do you think that’s a better direction to go than versus, like.

255 00:28:40.690 00:28:44.480 Hamidreza: Snowflake versus, Mother Duck or anything else to have the good…

256 00:28:45.020 00:28:51.509 Jacob Matson: Yeah, I think, like, going… aiming towards problems is a better… better than being, like, Mother Duck versus Snowflake, or whatever, right? Like…

257 00:28:51.570 00:29:10.679 Jacob Matson: I think I tend to agree there, that, like, especially for people who are, like, running e-commerce businesses, and, like, you know, obviously there’s a step change in complexity when you go from, like, you know, running your own fulfillment to a 3PL, to direct-to-consumer, you know, or to, like, a, you know, wholesale, wholesale…

258 00:29:10.850 00:29:22.650 Jacob Matson: wholesale retail type of sales, right? And so, like, now you have multiple systems you’re juggling, it gets really complex really quickly. And so, I love the notion of just, like, you know, once you hit some complexity cliff.

259 00:29:23.090 00:29:30.749 Jacob Matson: you know, you need to… that’s when you need to consider adding something like this, right? I think is super helpful, and you don’t necessarily need to…

260 00:29:30.750 00:29:43.100 Jacob Matson: You can get there, you can get there with just, you know, asking natural language questions if you set things up the right way, and I think that’s really powerful, instead of just being like, hire a whole data team, like, tell them exactly what you want, don’t get the thing you want.

261 00:29:43.100 00:29:43.930 Jacob Matson: Like…

262 00:29:43.990 00:29:44.540 Luke Scorziell: Yeah.

263 00:29:44.540 00:29:45.040 Uttam Kumaran: Yeah.

264 00:29:45.490 00:29:55.250 Luke Scorziell: And… okay, cool. Well, why don’t… I know we’re kind of at 2, so if you guys… yeah, I don’t want to just be respectful of everyone’s time, but maybe, like,

265 00:29:56.820 00:30:07.910 Luke Scorziell: Yeah, last… last thought on that was, like, we built a… we had a… basically how the structure of this last one went was we did an intro, kind of everyone, like, did, like, a quick introduce themselves via the chat, like.

266 00:30:08.220 00:30:26.590 Luke Scorziell: which AI bot would you be, whatever. And then we did a quick demo of, like, here’s what we’ve built for, like, someone to submit a question. We built a little demo. So it could be, like, even with this one, like, showing, like, dive and how that works, or, like, a dive and MCP or whatever.

267 00:30:26.590 00:30:39.929 Luke Scorziell: And then we’ve just moved into conversation. So, that would kind of be the similar format that I would propose. And then the last couple thing to iron out, I guess we can… yeah, I mean, if you guys have a second now, we can.

268 00:30:40.040 00:30:51.549 Luke Scorziell: But it would just be, like, yeah, if they’re… what kind of ad budget you guys might want to put behind either, like, the content promoting the event, or the content, after the event. So,

269 00:30:52.120 00:30:56.909 Luke Scorziell: But, yeah, happy to chat about that now, or set up another time, too.

270 00:31:02.810 00:31:04.900 Jacob Matson: Sorry, what’s the question? Is there a question?

271 00:31:05.210 00:31:10.960 Luke Scorziell: Oh, sorry, I might have cut off. Just, like, in terms of the budget that you’d want to put toward,

272 00:31:12.090 00:31:15.460 Luke Scorziell: Yeah, sweet. I guess, like…

273 00:31:15.460 00:31:15.980 Jacob Matson: Fuck.

274 00:31:16.160 00:31:21.820 Luke Scorziell: Is this something that you guys would be interested in, like, advertising and promoting, through…

275 00:31:22.670 00:31:24.989 Luke Scorziell: like, maybe a boosted post through Mother Note.

276 00:31:24.990 00:31:34.009 Jacob Matson: Like, yeah, we’re thinking of, like, co-marketing. Let me, let me talk with Gerald about, about this, because he owns our ad budget, now that I know what bucket we’re aiming from, for co-marketing.

277 00:31:34.430 00:31:34.990 Luke Scorziell: Yeah.

278 00:31:34.990 00:31:41.199 Jacob Matson: I’ll talk with him this afternoon. I don’t think that’s impossible, but let me just get a yes or no.

279 00:31:41.920 00:31:43.699 Luke Scorziell: Okay. Well, why not… yeah, we’ll nail down the.

280 00:31:43.700 00:31:49.630 Jacob Matson: Can you… can you… hey, Luke, can you send me, like, a one paragraph on, like, what you’re thinking and, like, how your plan… how this normally works?

281 00:31:50.610 00:31:52.829 Luke Scorziell: Yes, yeah, yeah, I’ll do that right after.

282 00:31:52.830 00:32:01.570 Jacob Matson: I can… I can picture it, I just want to make sure I’m, like, grounded correctly and be like, hey, like, here’s what they’ve seen effective, we’re always… we’re down to experiment with this if it works well. So, like,

283 00:32:01.880 00:32:07.190 Jacob Matson: Like, how much in ads would you roughly think would need for this to be effective?

284 00:32:07.900 00:32:09.549 Jacob Matson: 25 million bucks or something?

285 00:32:10.140 00:32:11.410 Jacob Matson: More? Less?

286 00:32:12.030 00:32:13.719 Luke Scorziell: Yeah, I think there’s,

287 00:32:13.840 00:32:22.239 Luke Scorziell: Like, if we run a pilot one, and then we can get content that then we can run as ads, my instinct is that that would be more effective than running, like, a…

288 00:32:22.370 00:32:29.890 Luke Scorziell: an initial, like, kind of text post. So… why not? I’ll do some more thinking on our side with that.

289 00:32:30.040 00:32:33.229 Luke Scorziell: Of what the right budget would look like.

290 00:32:33.590 00:32:38.289 Luke Scorziell: But, yeah, I would say, like, at least, like, a thousand, too.

291 00:32:38.510 00:32:41.020 Luke Scorziell: So 2 grand, so…

292 00:32:41.330 00:32:45.570 Luke Scorziell: But I’ll… I’ll get back to you on that, and put… send you a paragraph, so…

293 00:32:46.740 00:32:53.050 Jacob Matson: Yeah, send me a paragraph, I’ll have a conversation with Gerald, so now I know where we’re thinking about this, so we’ll take it from there. That’s totally fine.

294 00:32:53.290 00:32:54.110 Luke Scorziell: Okay.

295 00:32:54.530 00:33:00.210 Hamidreza: And once you have the title and everything, like, we can, like, put together a Luma page, and we can promote it from our end.

296 00:33:00.320 00:33:02.789 Hamidreza: On our socials and everything else, so, yeah.

297 00:33:03.220 00:33:07.070 Luke Scorziell: Would you want to do the Luma? We’re also happy to… that’s kind of what we’ve done before, too.

298 00:33:07.070 00:33:08.729 Hamidreza: I haven’t done… I haven’t done.

299 00:33:08.730 00:33:11.380 Jacob Matson: We got it, we got the one, we got it, we got it, we can do that.

300 00:33:11.380 00:33:11.800 Hamidreza: Okay.

301 00:33:11.800 00:33:16.529 Jacob Matson: Yep. We have, like, the pro account, so we get, like, tons of invites. We use Luma all the time.

302 00:33:17.000 00:33:25.699 Luke Scorziell: Okay. Cool. Alright, well, we’ll put together, yeah, all that we would need for that, and then send it over, so…

303 00:33:25.990 00:33:26.670 Jacob Matson: Okay, sounds good.

304 00:33:26.670 00:33:28.640 Luke Scorziell: And then we can kind of go back and forth, so… Cool.

305 00:33:28.640 00:33:29.410 Jacob Matson: Yep, that sounds great.

306 00:33:29.410 00:33:29.770 Luke Scorziell: for this.

307 00:33:29.770 00:33:30.300 Jacob Matson: Right.

308 00:33:30.410 00:33:32.049 Jacob Matson: Yeah, great. Thanks, guys.

309 00:33:32.660 00:33:33.020 Hamidreza: Thank you.

310 00:33:33.570 00:33:35.070 Luke Scorziell: Alright. Talk soon.