Meeting Title: GTM Planning + Kickoff Date: 2026-03-09 Meeting participants: Rico Rejoso, Luke Scorziell, Ryan Brosas, Hannah Wang
WEBVTT
1 00:00:43.640 ⇒ 00:00:45.120 Luke Scorziell: There we go.
2 00:00:49.400 ⇒ 00:00:50.160 Rico Rejoso: Hey guys.
3 00:00:52.000 ⇒ 00:00:57.770 Luke Scorziell: Okay, so… Assuming that… Autonomous.
4 00:00:57.990 ⇒ 00:00:59.260 Luke Scorziell: Probably not joining.
5 00:01:02.990 ⇒ 00:01:06.969 Luke Scorziell: Robert is on vacation, so… I will lead.
6 00:01:12.650 ⇒ 00:01:17.710 Luke Scorziell: Okay, how are we all… how are we all feeling? I feel like the… this is normally a…
7 00:01:19.380 ⇒ 00:01:20.560 Luke Scorziell: Crunch time.
8 00:01:21.350 ⇒ 00:01:25.630 Luke Scorziell: So… Just checking in a little bit to see how we’re doing.
9 00:01:28.700 ⇒ 00:01:33.429 Hannah Wang: Every week, there’s more questions that we need clarification on.
10 00:01:33.710 ⇒ 00:01:42.950 Hannah Wang: It’s fine. Like, the MQL stuff and whatnot, but… Overall… Okay.
11 00:01:45.430 ⇒ 00:01:51.050 Luke Scorziell: Er, rico, Ryan.
12 00:02:01.630 ⇒ 00:02:12.769 Ryan Brosas: Range. I think, we’re on the content side, I think, I’ve been dropping some… the engagement part?
13 00:02:13.080 ⇒ 00:02:16.749 Ryan Brosas: And… Yeah, I think…
14 00:02:17.590 ⇒ 00:02:26.390 Ryan Brosas: That’s… I should be more on… focusing on that part, since that is my original, like, Priority?
15 00:02:27.960 ⇒ 00:02:30.880 Ryan Brosas: But, yeah, I’ve been…
16 00:02:32.670 ⇒ 00:02:38.200 Luke Scorziell: I guess just, yeah, I was going for, like, overall gut checks, so we don’t have to, like, totally go through, like.
17 00:02:38.780 ⇒ 00:02:43.829 Luke Scorziell: everything. But I think, yeah, what I would say…
18 00:02:45.270 ⇒ 00:02:50.239 Luke Scorziell: Like, just reflections on last week for me, and you guys can…
19 00:02:50.670 ⇒ 00:02:56.999 Luke Scorziell: you know, hopefully corroborate this, is just that this was a good week. So I think, like…
20 00:02:57.600 ⇒ 00:03:00.649 Luke Scorziell: We should feel proud and excited heading into…
21 00:03:01.070 ⇒ 00:03:07.240 Luke Scorziell: Today’s meeting, and not, like… yeah, obviously there are some, like, definitions and stuff that we need to work out.
22 00:03:07.670 ⇒ 00:03:10.830 Luke Scorziell: Between, like, what are we actually considering in MQL,
23 00:03:11.130 ⇒ 00:03:23.810 Luke Scorziell: and whatnot, but I think, yeah, in terms of overall momentum, like, we did a great job. We had two events. We had… I think we had… I mean, we had more than 3 people come to the,
24 00:03:24.100 ⇒ 00:03:26.040 Luke Scorziell: Happy Hour, I believe, too.
25 00:03:26.210 ⇒ 00:03:33.969 Luke Scorziell: So… Yeah, between both of those, I think we’re ending up with at least, like, 25 to 30.
26 00:03:34.390 ⇒ 00:03:40.360 Luke Scorziell: people that engaged meaningfully with us, so I think that’s a pretty huge, win for last week, so I think…
27 00:03:40.920 ⇒ 00:03:44.580 Luke Scorziell: We can… yeah, I just want to applaud y’all for that.
28 00:03:44.910 ⇒ 00:03:54.760 Luke Scorziell: So… Yeah, and then… I guess we can just kind of run through this.
29 00:03:55.200 ⇒ 00:04:03.000 Luke Scorziell: Yeah, good, good job. We could take a second to,
30 00:04:03.160 ⇒ 00:04:06.550 Luke Scorziell: To celebrate our wins, we don’t have to… Yeah.
31 00:04:06.720 ⇒ 00:04:07.640 Hannah Wang: Yay.
32 00:04:07.760 ⇒ 00:04:11.730 Hannah Wang: Yeah, we had a lot of… events, or…
33 00:04:12.010 ⇒ 00:04:19.920 Hannah Wang: I feel like setting up the office hours, at least, that’s, like, a consistent… Event that we can…
34 00:04:20.589 ⇒ 00:04:22.480 Hannah Wang: throw, and…
35 00:04:23.490 ⇒ 00:04:32.960 Hannah Wang: there’s… we can see that there’s more engagement with those than maybe with the content. Not saying, again, that the content is superfluous, but…
36 00:04:33.200 ⇒ 00:04:37.930 Hannah Wang: It’s just… maybe more traction with the events, and then…
37 00:04:38.370 ⇒ 00:04:44.360 Hannah Wang: Content is branding and awareness, so, yeah.
38 00:04:46.500 ⇒ 00:04:47.220 Hannah Wang: Perfect.
39 00:04:48.560 ⇒ 00:04:54.590 Luke Scorziell: Yeah, I think that’s great. So… And then…
40 00:04:56.320 ⇒ 00:05:02.959 Luke Scorziell: We can all, yeah, take a deep, deep, exciting breath, and I think this gives us some good direction for what we’re thinking about.
41 00:05:03.230 ⇒ 00:05:07.240 Luke Scorziell: Yeah, for next week, so…
42 00:05:08.030 ⇒ 00:05:16.540 Luke Scorziell: Yeah, as far as… I think the office hours went well. We kind of mentioned that cold email campaigns, I feel like…
43 00:05:17.420 ⇒ 00:05:26.200 Luke Scorziell: Yeah, it just didn’t go super hot, so I don’t know that we had any new SQLs added from that. I’m not sure where are the SQLs.
44 00:05:26.900 ⇒ 00:05:29.339 Luke Scorziell: That we added.
45 00:05:31.540 ⇒ 00:05:37.600 Luke Scorziell: did confirm, but anyway, so I can just kind of… yeah, I’ll kind of give an overview, and then we can go through.
46 00:05:38.550 ⇒ 00:05:41.040 Luke Scorziell: One by one,
47 00:05:52.820 ⇒ 00:05:53.600 Luke Scorziell: Waste.
48 00:05:54.910 ⇒ 00:05:59.099 Luke Scorziell: Let’s reach those, and you guys can… Input and feedback, so…
49 00:05:59.740 ⇒ 00:06:04.539 Luke Scorziell: Yeah, in terms of meetings booked, I mean…
50 00:06:04.940 ⇒ 00:06:11.620 Luke Scorziell: Essentially 16, so… I think that… Yeah.
51 00:06:11.860 ⇒ 00:06:19.259 Luke Scorziell: I had 3, and booked 5 more. Robert had…
52 00:06:19.560 ⇒ 00:06:27.960 Luke Scorziell: At least 3. I think he might have had more. And then… Looking at another 4…
53 00:06:28.930 ⇒ 00:06:33.529 Luke Scorziell: There. So, pretty good. I think, yeah, we didn’t count,
54 00:06:34.170 ⇒ 00:06:39.630 Luke Scorziell: the, like, CSOs this time, so I don’t know if, like, Greg or…
55 00:06:40.310 ⇒ 00:06:42.430 Luke Scorziell: I know Pranav had a meeting.
56 00:06:45.550 ⇒ 00:06:47.910 Luke Scorziell: Like, Pranav is on the DNG meeting with me.
57 00:06:50.730 ⇒ 00:06:56.820 Luke Scorziell: Greg was, I guess, out of office, but yeah, we’ll want to start tracking this. I don’t know, Rico, did you have any insight into…
58 00:06:57.150 ⇒ 00:06:58.199 Luke Scorziell: Into those.
59 00:06:59.640 ⇒ 00:07:03.110 Luke Scorziell: the CSOs, and if they had meetings booked.
60 00:07:05.880 ⇒ 00:07:07.229 Rico Rejoso: Not at all.
61 00:07:10.070 ⇒ 00:07:13.639 Luke Scorziell: Yeah, I mean, maybe going and checking just their… their calendars.
62 00:07:17.080 ⇒ 00:07:26.309 Luke Scorziell: Discovery calls, I think this is lower, for… And… Tom…
63 00:07:48.790 ⇒ 00:07:52.219 Luke Scorziell: Yeah, so growth from last week,
64 00:07:52.540 ⇒ 00:07:54.630 Luke Scorziell: I’m getting more opportunities to share.
65 00:07:54.830 ⇒ 00:07:59.030 Luke Scorziell: MQL pipeline added. Yeah, I mean, this looks like it… this is a pretty…
66 00:07:59.260 ⇒ 00:08:06.600 Luke Scorziell: Big, jump from where we were at. So, 60,000, and then we’ve kind of been hovering.
67 00:08:08.220 ⇒ 00:08:14.339 Luke Scorziell: Yeah, just, like, Not really anywhere super high, so…
68 00:08:15.110 ⇒ 00:08:20.519 Luke Scorziell: Let’s keep that up, I think, for sure. So, that’s just, I guess, the 10,000 times…
69 00:08:21.560 ⇒ 00:08:30.760 Luke Scorziell: the 26 MQLs that we brought in, new SQL pipeline, 122,000…
70 00:08:31.350 ⇒ 00:08:35.599 Luke Scorziell: Ryan, yeah, maybe you can give some context on this number.
71 00:08:35.860 ⇒ 00:08:44.249 Ryan Brosas: Yeah, I think Robert added new deals last week, I’m not sure if that is, like, accurate.
72 00:08:44.560 ⇒ 00:08:48.839 Ryan Brosas: the deal sizes, or the… the… what do I call this?
73 00:08:48.980 ⇒ 00:08:49.860 Ryan Brosas: Easy.
74 00:08:50.210 ⇒ 00:08:59.040 Ryan Brosas: ECV, so basically, we have new accounts, like… Come on.
75 00:08:59.180 ⇒ 00:09:00.250 Ryan Brosas: It’s ascending.
76 00:09:09.900 ⇒ 00:09:11.500 Ryan Brosas: L’Oreal?
77 00:09:11.620 ⇒ 00:09:13.580 Ryan Brosas: and Metropolis.
78 00:09:15.920 ⇒ 00:09:21.870 Ryan Brosas: And then we… add, the upsell for Eden as well.
79 00:09:22.260 ⇒ 00:09:31.650 Ryan Brosas: And… also, I included, I moved all of the… Like, touch, or…
80 00:09:32.120 ⇒ 00:09:43.719 Ryan Brosas: to-do list, to-do leads that you added last week, I guess, the DNT to in progress of discovery call, and Rose Hill to In Progress and Discovery Call.
81 00:09:44.020 ⇒ 00:09:49.470 Ryan Brosas: So… That’s the total of… 122.
82 00:09:50.970 ⇒ 00:10:00.509 Luke Scorziell: So, wait, so we had 1, 2, 3… 4, 5… Times… 30… Shouldn’t that be…
83 00:10:01.760 ⇒ 00:10:04.740 Luke Scorziell: Like, 600… er, 1… 150?
84 00:10:05.390 ⇒ 00:10:12.420 Ryan Brosas: No, I think we are now, basing it on HubSpot value.
85 00:10:13.000 ⇒ 00:10:13.420 Luke Scorziell: Oh, yeah.
86 00:10:13.420 ⇒ 00:10:14.940 Ryan Brosas: than the…
87 00:10:15.190 ⇒ 00:10:25.260 Ryan Brosas: 30K value, like, 30 times the deal. And also, they added the opportunity of, like, Autom as well, like, that…
88 00:10:25.510 ⇒ 00:10:32.449 Ryan Brosas: Johnson & Johnson pitch, but I just put that as a default 10K TCV.
89 00:10:35.910 ⇒ 00:10:37.400 Luke Scorziell: Yeah,
90 00:10:37.950 ⇒ 00:10:48.170 Luke Scorziell: Yeah, I mean, I think, like, even just this David and Goliath one will probably add at… put them at, like, 90K, so I think that’ll boost this number up.
91 00:10:48.680 ⇒ 00:10:54.120 Luke Scorziell: Okay, and then target SQL pipeline.
92 00:10:57.300 ⇒ 00:11:05.620 Ryan Brosas: So, yeah, I don’t have any, like, visibility on… like… partner…
93 00:11:05.790 ⇒ 00:11:09.719 Ryan Brosas: deals, so, I don’t…
94 00:11:11.090 ⇒ 00:11:16.580 Ryan Brosas: know what’s happening, and it’s on… I’m just basing on the HubSpot, on HubSpot.
95 00:11:17.120 ⇒ 00:11:25.980 Ryan Brosas: So, I all… the… the active deals that we have, we only have one partner deal, or…
96 00:11:26.750 ⇒ 00:11:30.969 Ryan Brosas: Which is… Manhattan District Attorney.
97 00:11:31.490 ⇒ 00:11:33.960 Ryan Brosas: And I guess I already put that in there.
98 00:11:37.700 ⇒ 00:11:40.100 Ryan Brosas: Yeah, why is here.
99 00:11:40.290 ⇒ 00:11:41.579 Ryan Brosas: I’m quite tired, right?
100 00:11:43.670 ⇒ 00:11:50.639 Luke Scorziell: Okay, puzzle sent, I need to update this for Robert, I think he sent 2 or 3.
101 00:11:51.230 ⇒ 00:11:58.249 Luke Scorziell: Okay, active sales qualified leads, I guess we already talked about this, so… or we’ve got 23 active.
102 00:11:58.460 ⇒ 00:12:06.169 Luke Scorziell: It’s a drop, so is this drop because we, like, moved some people out?
103 00:12:09.680 ⇒ 00:12:18.949 Ryan Brosas: Yeah, we… I think, Robert cleaned up the HubSpot… cleaned HubSpot yesterday, and moved,
104 00:12:19.870 ⇒ 00:12:24.500 Ryan Brosas: Move some, activities to… what do I call this?
105 00:12:25.530 ⇒ 00:12:35.010 Ryan Brosas: like, CircleBuck, I think I already pointed that out on the the loss… deals, I guess?
106 00:12:35.680 ⇒ 00:12:37.820 Luke Scorziell: Oh, the three? Oh, okay.
107 00:12:41.530 ⇒ 00:12:48.660 Luke Scorziell: Okay, and then, we… the days in the deal stage advanced, or grew a little bit? Does that…
108 00:12:49.220 ⇒ 00:12:52.129 Luke Scorziell: What’s going on there? That’s from this episode.
109 00:12:52.130 ⇒ 00:13:01.589 Ryan Brosas: Still the same, we aren’t… we aren’t, like, change, or… like…
110 00:13:02.030 ⇒ 00:13:07.700 Ryan Brosas: proceeded to other, like, deals. For example, like…
111 00:13:07.920 ⇒ 00:13:16.939 Ryan Brosas: CTA, proper… I think that’s still not been moved for quite a while, so I think, that’s…
112 00:13:18.230 ⇒ 00:13:22.509 Ryan Brosas: Still the same, with 11 mission days.
113 00:13:23.810 ⇒ 00:13:27.000 Luke Scorziell: Okay, so we need to decide what to do with CTA in proper, then.
114 00:13:27.780 ⇒ 00:13:35.710 Ryan Brosas: Yeah, and other deals as well, like EY and… Yeah, they’re doses.
115 00:13:41.750 ⇒ 00:13:47.820 Luke Scorziell: Retail stall, new SQLs added.
116 00:13:48.340 ⇒ 00:13:51.999 Luke Scorziell: And who are these SQLs?
117 00:13:52.860 ⇒ 00:13:53.680 Luke Scorziell: Do you know?
118 00:13:54.450 ⇒ 00:14:03.990 Ryan Brosas: Hmm. Yeah, I think you already have that above, the OTAM, which is… that done…
119 00:14:04.320 ⇒ 00:14:08.579 Ryan Brosas: Johnson & Johnson, and the other two.
120 00:14:09.540 ⇒ 00:14:13.699 Ryan Brosas: I think that the other two is from you, I guess?
121 00:14:14.100 ⇒ 00:14:15.650 Ryan Brosas: Let’s amazing.
122 00:14:18.610 ⇒ 00:14:24.699 Ryan Brosas: Ariel, and, and Robert as well. I think, you already mentioned that above.
123 00:14:25.700 ⇒ 00:14:31.450 Luke Scorziell: Okay cool, and then ICP conversations will update, too.
124 00:14:32.870 ⇒ 00:14:39.050 Luke Scorziell: So… Active SQL pipeline value, so an increase.
125 00:14:39.620 ⇒ 00:14:44.430 Luke Scorziell: We added… Yeah, so I already talked about this.
126 00:14:45.050 ⇒ 00:14:49.110 Luke Scorziell: Cut that a little bit.
127 00:14:49.420 ⇒ 00:14:56.509 Luke Scorziell: And then… Okay, so moving on to marketing, I guess I’m gonna be more familiar.
128 00:14:58.420 ⇒ 00:15:08.569 Luke Scorziell: There is… yeah, so we added 26 MQLs. I think we just had this conversation of who should we actually qualify and who’s not,
129 00:15:09.150 ⇒ 00:15:13.890 Luke Scorziell: I mean, I think, like… A couple of these.
130 00:15:14.000 ⇒ 00:15:20.490 Luke Scorziell: are people like Dr. Stamp recommended me to another company that I think we could potentially work with.
131 00:15:20.680 ⇒ 00:15:23.380 Luke Scorziell: Like a waste removal company.
132 00:15:23.670 ⇒ 00:15:27.690 Luke Scorziell: Mutual is not at all a decision maker, but he could kind of push us along.
133 00:15:28.010 ⇒ 00:15:32.880 Luke Scorziell: This lady owns an AC company. I’m meeting with this guy later today.
134 00:15:33.120 ⇒ 00:15:38.239 Luke Scorziell: This one owns a pest and termite, so I think there’s some good opportunity there. And then…
135 00:15:38.520 ⇒ 00:15:41.300 Luke Scorziell: From the office hours, we had…
136 00:15:42.230 ⇒ 00:15:47.400 Luke Scorziell: This was someone that Utom sent the invite to, Brandon was the law firm guy, Donovan…
137 00:15:47.700 ⇒ 00:15:51.920 Luke Scorziell: Yeah, I kind of already talked about 3Ds on the other meeting, too.
138 00:15:52.210 ⇒ 00:16:00.839 Luke Scorziell: So Leo, Troy knows a lot of agencies, potentially he could refer us to some, so that’d be a good next step. Jake is someone that we’ve kind of been working with,
139 00:16:01.380 ⇒ 00:16:10.049 Luke Scorziell: to push along, and then, Claudio didn’t show up, so we can send him the email. Alice, yeah, was super involved and great. Kayla…
140 00:16:10.320 ⇒ 00:16:14.090 Luke Scorziell: Runs operations at two different companies.
141 00:16:14.980 ⇒ 00:16:18.689 Luke Scorziell: And so… yeah, so I think that was pretty successful.
142 00:16:18.980 ⇒ 00:16:24.009 Luke Scorziell: Just in terms of people who showed up. And then Julia runs a…
143 00:16:25.090 ⇒ 00:16:34.880 Luke Scorziell: business consultancy, so I think she’d be… yeah, she’s pretty interesting. I’m gonna try to set up a meeting with her. Jacqueline has worked in the agency world. Keely, also, agency world.
144 00:16:35.110 ⇒ 00:16:39.430 Luke Scorziell: Keelan Agency World, Jason runs an agency.
145 00:16:39.790 ⇒ 00:16:46.709 Luke Scorziell: Jonathan, yeah, sent around the invite to his team. Jenna runs strategy at a different agency, Lacey.
146 00:16:46.930 ⇒ 00:16:54.449 Luke Scorziell: worked with Adobe, and yeah, also is kind of involved in the agency world. Tommy’s a copywriter, and Eva is also in the agency world, so…
147 00:16:54.630 ⇒ 00:17:02.440 Luke Scorziell: Pretty good turnout. I know, or these people didn’t show up, but just getting to kind of have one-on-one messages with them was great.
148 00:17:04.630 ⇒ 00:17:09.759 Luke Scorziell: And, yeah, I think this will be kind of a playbook that we can keep going back to for…
149 00:17:10.060 ⇒ 00:17:13.139 Luke Scorziell: To, like, kind of build relationships with these people.
150 00:17:13.359 ⇒ 00:17:16.750 Luke Scorziell: As we continue to run more events,
151 00:17:17.329 ⇒ 00:17:20.310 Luke Scorziell: And so, yeah, happy hour…
152 00:17:20.750 ⇒ 00:17:22.989 Luke Scorziell: I know, yeah, it sounded like…
153 00:17:23.540 ⇒ 00:17:25.900 Luke Scorziell: You… Hannah, you said we only had…
154 00:17:26.670 ⇒ 00:17:29.799 Luke Scorziell: How many people actually went to the happy hour, do we know?
155 00:17:30.510 ⇒ 00:17:31.940 Hannah Wang: I have no idea.
156 00:17:33.000 ⇒ 00:17:33.770 Luke Scorziell: Okay.
157 00:17:34.400 ⇒ 00:17:37.039 Hannah Wang: Do you know how many RSVP’d to the Luma?
158 00:17:37.510 ⇒ 00:17:38.590 Luke Scorziell: Is it just 3?
159 00:17:39.660 ⇒ 00:17:41.469 Hannah Wang: No, I said that.
160 00:17:41.470 ⇒ 00:17:43.219 Luke Scorziell: Oh, 3 from this week.
161 00:17:43.220 ⇒ 00:17:43.590 Hannah Wang: Yeah.
162 00:17:44.640 ⇒ 00:17:54.200 Hannah Wang: Total was, sorry, Clarence registered, like, 5 times with different emails, so let me count.
163 00:17:55.180 ⇒ 00:17:56.119 Luke Scorziell: How do you do that.
164 00:17:56.900 ⇒ 00:18:03.159 Hannah Wang: I think he, like, forgot his Brainforge email, so one of them was, like.com instead of .ai.
165 00:18:03.440 ⇒ 00:18:04.639 Luke Scorziell: Oh. And then, like…
166 00:18:04.810 ⇒ 00:18:12.090 Hannah Wang: He forgot it was first name, last name, so one of them was just his first name, but, undo…
167 00:18:12.720 ⇒ 00:18:14.599 Hannah Wang: Do you want me to count friends up?
168 00:18:14.790 ⇒ 00:18:18.660 Hannah Wang: Brain Forge… wait, actually, I have a list.
169 00:18:18.660 ⇒ 00:18:24.070 Luke Scorziell: Yeah, I mean, I think for these things, we’re just looking at, like, who’s showing up, and who’s…
170 00:18:25.310 ⇒ 00:18:26.690 Luke Scorziell: Engaging with us.
171 00:18:28.650 ⇒ 00:18:36.469 Hannah Wang: I literally can’t count. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12…
172 00:18:39.000 ⇒ 00:18:45.830 Hannah Wang: 17, but some of them are friends of Brainforge. But yeah, 17 total.
173 00:18:46.060 ⇒ 00:18:48.700 Hannah Wang: Si- signed up to go.
174 00:18:50.310 ⇒ 00:18:54.990 Hannah Wang: Which… I think I counted.
175 00:18:55.320 ⇒ 00:19:02.130 Hannah Wang: the other… Batch last week in my metric for event signups.
176 00:19:03.110 ⇒ 00:19:05.910 Hannah Wang: So, 6 down there.
177 00:19:07.300 ⇒ 00:19:09.450 Hannah Wang: On last week’s…
178 00:19:11.710 ⇒ 00:19:13.370 Luke Scorziell: Wait, okay, so…
179 00:19:14.730 ⇒ 00:19:15.859 Hannah Wang: Yeah, right there.
180 00:19:18.110 ⇒ 00:19:22.119 Hannah Wang: So 9, 9 total of not friends of Brainforge.
181 00:19:23.410 ⇒ 00:19:24.639 Luke Scorziell: For our last week?
182 00:19:25.580 ⇒ 00:19:26.990 Hannah Wang: No, combined.
183 00:19:27.650 ⇒ 00:19:28.990 Hannah Wang: 6 plus 3.
184 00:19:30.480 ⇒ 00:19:31.600 Luke Scorziell: Oh, okay.
185 00:19:39.750 ⇒ 00:19:41.779 Luke Scorziell: I mean, my gut instinct is that…
186 00:19:43.090 ⇒ 00:19:48.869 Luke Scorziell: Yeah, one of these needs to track just total, maybe all event signups.
187 00:19:49.500 ⇒ 00:19:52.640 Luke Scorziell: But… or at least having it in the notes, because, I mean, we got…
188 00:19:52.980 ⇒ 00:19:58.820 Luke Scorziell: Like, if 17 people went to this…
189 00:19:59.580 ⇒ 00:20:03.489 Luke Scorziell: happy hour, like, where are we… where are we tracking that? Because that’s… that’s pretty, like…
190 00:20:03.630 ⇒ 00:20:05.449 Luke Scorziell: In my mind, that’s pretty successful.
191 00:20:07.230 ⇒ 00:20:17.260 Hannah Wang: Well, we don’t know if 17 actually went. 17 just signed up, but a lot of them probably don’t show up. Like, in the photos that I looked at, there was only, like, 6 people, 6, 7?
192 00:20:17.850 ⇒ 00:20:18.570 Hannah Wang: Probably.
193 00:20:18.570 ⇒ 00:20:24.789 Luke Scorziell: Well, I mean, that shows, like, 17 people expressed interest in something that we were doing, right? Right. So, like…
194 00:20:24.790 ⇒ 00:20:28.620 Hannah Wang: But I’m not counting Friends and Brain Forge, like, I don’t… I don’t think that should…
195 00:20:28.800 ⇒ 00:20:31.829 Hannah Wang: Count, because obviously they’re gonna be, like.
196 00:20:31.950 ⇒ 00:20:35.979 Hannah Wang: invested in us. They already are, so that’s why I subtracted.
197 00:20:36.250 ⇒ 00:20:40.689 Hannah Wang: So I think the more realistic number is 9, if we’re not counting.
198 00:20:42.960 ⇒ 00:20:44.599 Hannah Wang: People we know already.
199 00:20:46.260 ⇒ 00:20:50.719 Luke Scorziell: Okay, yeah, I just want to make sure we’re giving ourselves… Credit for what we’re doing.
200 00:20:51.120 ⇒ 00:20:55.410 Luke Scorziell: Okay, and then Ryan, do you want to talk about content?
201 00:20:59.390 ⇒ 00:21:03.230 Ryan Brosas: Yeah, for the content, I think that…
202 00:21:03.480 ⇒ 00:21:11.659 Ryan Brosas: Well, we are trying to push 8 content per week, but yeah, we kind of, like, hit 7…
203 00:21:12.070 ⇒ 00:21:15.960 Ryan Brosas: For… from the previous… Like, last week.
204 00:21:16.170 ⇒ 00:21:20.069 Ryan Brosas: Yeah, I think pretty much, the…
205 00:21:20.410 ⇒ 00:21:25.009 Ryan Brosas: As the… what do you call it? The thesis, or the… the…
206 00:21:25.220 ⇒ 00:21:38.260 Ryan Brosas: observation that we got is that it’s tied to engagement, and I’m… it’s… I guess it’s… it’s pretty, like, clearing up that it is…
207 00:21:39.440 ⇒ 00:21:47.049 Ryan Brosas: True, that, the engagement is kind of, like, important… has an important role on… on the content itself.
208 00:21:47.240 ⇒ 00:21:54.760 Ryan Brosas: I’ve been trying to, like, engage to one content, to one content, and that’s 3 profile.
209 00:21:55.050 ⇒ 00:22:09.350 Ryan Brosas: So, that’s kind of, like, really confusing, because I only have one monitor, but yeah, that’s kind of, like, the pain that I’m getting at, which is, I need… I have this, I have this in mind that we should be…
210 00:22:09.430 ⇒ 00:22:15.970 Ryan Brosas: Like, doing, engagement, like, 10 to 20 a day per account.
211 00:22:16.390 ⇒ 00:22:22.100 Ryan Brosas: So, that’s the… the evaluation that I… or the observation that I’ve got.
212 00:22:22.300 ⇒ 00:22:25.530 Ryan Brosas: From last week. And also, like, not… we are not…
213 00:22:25.930 ⇒ 00:22:31.759 Ryan Brosas: connecting to our profile views, and I think that’s, like, a huge disconnect.
214 00:22:32.120 ⇒ 00:22:38.510 Ryan Brosas: or a missed opportunity. So, I think, I’ll be turning that up again.
215 00:22:38.700 ⇒ 00:22:53.370 Ryan Brosas: this week, but I will regard or disregard the ICP. This is just the sake of connection and making us much more… well, showing the algorithm that we are
216 00:22:53.620 ⇒ 00:22:56.600 Ryan Brosas: pretty active on the LinkedIn space.
217 00:22:56.790 ⇒ 00:23:00.700 Ryan Brosas: So, yeah, I think that’s pretty much what I’m going to do this week.
218 00:23:02.040 ⇒ 00:23:05.430 Luke Scorziell: Cool, okay. So, yeah, so we did 7 posts…
219 00:23:05.640 ⇒ 00:23:13.770 Luke Scorziell: Visitor engagement did decrease by 12%, so I’m trying to see… we went from 10 posts
220 00:23:14.280 ⇒ 00:23:18.970 Luke Scorziell: There’s a 30% decrease in the number of posts, and then overall.
221 00:23:19.510 ⇒ 00:23:25.430 Luke Scorziell: what is this, like, a 15% decrease? So… so that’s, like, half of the…
222 00:23:26.520 ⇒ 00:23:33.930 Luke Scorziell: So, it does seem like the loss we post, there’s, like, a lagging decline of… Our visitor engagement.
223 00:23:34.230 ⇒ 00:23:41.630 Luke Scorziell: Well, we have boosted our… External engagement, it looks like, pretty much by about double.
224 00:23:42.120 ⇒ 00:23:49.220 Luke Scorziell: So, yeah, I think we’ll see this coming week if it drops again, doing fewer posts.
225 00:23:49.810 ⇒ 00:23:55.170 Luke Scorziell: But, yeah, I agree with the profile views, like, if we’re able to send out 123.
226 00:23:55.640 ⇒ 00:23:59.970 Luke Scorziell: Connect messages, or just, yeah, connections a week, that would be…
227 00:24:01.010 ⇒ 00:24:02.789 Luke Scorziell: Yeah, that would be great, so…
228 00:24:03.120 ⇒ 00:24:06.730 Luke Scorziell: This, yeah, maybe this can be a priority for us.
229 00:24:07.390 ⇒ 00:24:08.850 Luke Scorziell: Heading into this week.
230 00:24:10.710 ⇒ 00:24:14.870 Hannah Wang: Question, for… Oh.
231 00:24:15.440 ⇒ 00:24:20.880 Hannah Wang: I don’t know… currently, Ryan, how are you, like, logging into all three…
232 00:24:21.130 ⇒ 00:24:27.239 Hannah Wang: linkedIn profiles. Like, are you, like, signing out and signing in every time you have to switch?
233 00:24:27.570 ⇒ 00:24:29.969 Hannah Wang: Do… a different one?
234 00:24:30.300 ⇒ 00:24:36.449 Ryan Brosas: No, I made, separate Google accounts specifically for them.
235 00:24:36.660 ⇒ 00:24:41.359 Ryan Brosas: So I can open them directly, and I can… I can just, you know,
236 00:24:41.990 ⇒ 00:24:44.309 Ryan Brosas: go to LinkedIn directly, so…
237 00:24:44.310 ⇒ 00:24:45.040 Hannah Wang: Okay.
238 00:24:46.890 ⇒ 00:24:57.470 Hannah Wang: Yeah, I was just making sure, because, like, for me… because I use the Arc browser, so I have 3 different workspaces, so if I… like, I have one for Robert and one for Utam, so I don’t need a…
239 00:24:57.760 ⇒ 00:25:08.990 Hannah Wang: sign in. Yeah, I was just… just in case you’re, like, signing out and signing in, which you probably… you’re smarter than that, but I just wanted to make your life easier if you weren’t…
240 00:25:09.380 ⇒ 00:25:13.679 Hannah Wang: If you weren’t doing that. I might pick you up on that, because that’s what I do. Oh, you do?
241 00:25:13.840 ⇒ 00:25:22.730 Hannah Wang: Yeah, I just make 3 different workspaces, and then I sign in to different ones on each, and then I just switch the workspace. It’s a lot easier.
242 00:25:23.730 ⇒ 00:25:26.629 Luke Scorziell: Okay, yeah, that might be something I need to do.
243 00:25:27.120 ⇒ 00:25:27.800 Luke Scorziell: Perfect.
244 00:25:28.650 ⇒ 00:25:32.040 Luke Scorziell: Ball.
245 00:25:32.340 ⇒ 00:25:37.440 Luke Scorziell: Okay, well, yeah, so… I think…
246 00:25:40.630 ⇒ 00:25:41.909 Luke Scorziell: with a…
247 00:25:43.200 ⇒ 00:25:50.190 Luke Scorziell: Visitor engagement, and then if we’re gonna also start sending out connection requests, then maybe we can find somewhere to track that.
248 00:25:50.800 ⇒ 00:25:57.960 Luke Scorziell: In here, too. I mean, that could also be external engagement, I feel like. So…
249 00:25:59.270 ⇒ 00:26:02.679 Luke Scorziell: Yeah, we can, we can discuss that, but I think…
250 00:26:02.970 ⇒ 00:26:07.769 Luke Scorziell: It sounded like this was a solution that we could kind of already start building on, right, Ryan?
251 00:26:08.240 ⇒ 00:26:16.229 Ryan Brosas: Yeah, I can do this in a weekly basis and pass this over to Rico if he wanted that.
252 00:26:17.860 ⇒ 00:26:18.600 Luke Scorziell: Right.
253 00:26:19.110 ⇒ 00:26:25.149 Luke Scorziell: Yeah, that’d be great, if we could do that. And that would keep Rico busy, too. I think we’ve been underutilizing him.
254 00:26:29.010 ⇒ 00:26:33.889 Luke Scorziell: Okay, and then, Hannah, do you want to talk about high intent engagement, how that was this week?
255 00:26:34.900 ⇒ 00:26:44.250 Hannah Wang: Yeah, sure, at least from the track links and lead magnet side, we… we just didn’t.
256 00:26:44.460 ⇒ 00:26:47.380 Hannah Wang: have any. I think on our posts, we didn’t.
257 00:26:48.100 ⇒ 00:26:53.580 Hannah Wang: track to anything, maybe except office hours, so I think that’s where all of our energy went to.
258 00:26:53.730 ⇒ 00:27:04.219 Hannah Wang: for the CTAs, so yeah, I’m wondering, like, if we’re gonna have office hours every week.
259 00:27:05.750 ⇒ 00:27:12.090 Hannah Wang: sorry, why was that 11?
260 00:27:13.070 ⇒ 00:27:18.049 Luke Scorziell: Well, we had 12 people signed up for office hours. One of them was UTOM, so…
261 00:27:19.190 ⇒ 00:27:20.850 Luke Scorziell: I don’t… yeah.
262 00:27:21.160 ⇒ 00:27:24.870 Luke Scorziell: Where did you get the 9 from? I guess maybe I should ask you before I update that.
263 00:27:24.870 ⇒ 00:27:32.660 Hannah Wang: Oh, that’s okay. I don’t know why I just automatically excluded the ones that… didn’t.
264 00:27:32.770 ⇒ 00:27:38.589 Hannah Wang: show up… wait, did I… how did I get 9? Sorry, let me see…
265 00:27:38.590 ⇒ 00:27:39.439 Luke Scorziell: Oh, you’re okay.
266 00:27:40.460 ⇒ 00:27:43.470 Hannah Wang: Oh, numbers…
267 00:27:48.130 ⇒ 00:27:58.389 Hannah Wang: I feel like I’m a lot more conservative with my numbers than you are. Do you… so for those, like, even if they don’t come, yeah, we should track them. Yeah, that makes sense to me. Let me see.
268 00:27:58.390 ⇒ 00:28:11.589 Luke Scorziell: It’s like, it’s like, to me, if someone comes, it’s really great, and it probably moves them into some kind of category that we’re not yet, like, tracking. But if someone just signs up for the event, that’s, to me, like, the equivalent of, like, if someone downloads a lead magnet.
269 00:28:12.650 ⇒ 00:28:14.070 Hannah Wang: I see, yeah.
270 00:28:14.550 ⇒ 00:28:19.219 Luke Scorziell: Like, they gave us their email, they’re gonna be on our list, like, we can reach out to them about other stuff.
271 00:28:19.820 ⇒ 00:28:26.299 Hannah Wang: Got it. Yeah, I don’t know why I excluded the people who didn’t show up, but you’re right, it’s 11, it should be.
272 00:28:26.650 ⇒ 00:28:28.600 Hannah Wang: 11.
273 00:28:28.600 ⇒ 00:28:36.440 Luke Scorziell: No, that’s okay. And then, I think the other one… Okay, so meeting our DMs…
274 00:28:37.720 ⇒ 00:28:40.310 Luke Scorziell: So I had… I had 10 DMs this week.
275 00:28:41.440 ⇒ 00:28:49.270 Hannah Wang: I guess I’m a little confused as to what direct messages means, because for me, this is more of, like, oh, if someone
276 00:28:49.810 ⇒ 00:29:07.809 Hannah Wang: sees a post, and they reference that post, then to me, that’s what counts as a DM, not the fact that we’re, like, sending out DMs. Because this is for, like, engagement with our content, or events, and not, like, just outbound.
277 00:29:07.900 ⇒ 00:29:11.980 Hannah Wang: Like, hey, thought of you, kind of thing, so…
278 00:29:12.980 ⇒ 00:29:25.160 Hannah Wang: that’s why it was one, because… for me, because, someone on UTAM’s account was like, I saw your post, curious about blah blah blah. And so, to me, that… that’s what counts as a DM, but…
279 00:29:25.530 ⇒ 00:29:29.120 Hannah Wang: Again… I don’t really know.
280 00:29:34.280 ⇒ 00:29:36.130 Luke Scorziell: Yeah, I mean, okay, I think, well.
281 00:29:36.690 ⇒ 00:29:41.719 Luke Scorziell: I could have told you this, too. So I had one person that commented like that.
282 00:29:41.720 ⇒ 00:29:42.410 Hannah Wang: Okay.
283 00:29:42.650 ⇒ 00:29:43.850 Luke Scorziell: I forgot his name.
284 00:29:43.980 ⇒ 00:29:46.840 Luke Scorziell: but,
285 00:30:02.070 ⇒ 00:30:06.229 Luke Scorziell: Yeah, wait, so, okay, there’s this, actions referencing content.
286 00:30:07.350 ⇒ 00:30:08.969 Luke Scorziell: Comments and DMs.
287 00:30:11.830 ⇒ 00:30:13.890 Hannah Wang: Oh, interesting. Okay.
288 00:30:14.450 ⇒ 00:30:18.260 Luke Scorziell: So I feel like direct messages
289 00:30:21.220 ⇒ 00:30:26.839 Luke Scorziell: I mean, if we zoom out from just the, like, in-the-weeds details,
290 00:30:29.480 ⇒ 00:30:34.630 Luke Scorziell: It’s like, we’re trying to kind of build community, build momentum, get people engaging with us, so I think if we’re…
291 00:30:34.840 ⇒ 00:30:42.010 Luke Scorziell: Yeah, if we can track… I mean, are we tracking the number of DMs that we’re…
292 00:30:53.170 ⇒ 00:30:55.810 Hannah Wang: I guess that makes sense.
293 00:30:56.160 ⇒ 00:30:57.789 Luke Scorziell: Okay, so it’s at least 2.
294 00:31:11.850 ⇒ 00:31:17.810 Luke Scorziell: Like, I think it’d be the same if we were putting out posts, but then we, like…
295 00:31:21.680 ⇒ 00:31:28.649 Luke Scorziell: Send those to people, and they respond, like, that also feels like a… They’re responding, so I’ll just…
296 00:31:30.380 ⇒ 00:31:37.530 Hannah Wang: I would count that, yeah. Oh, I see. Like, because you sent… People the happy hour.
297 00:31:38.740 ⇒ 00:31:39.920 Hannah Wang: Link.
298 00:31:41.270 ⇒ 00:31:42.080 Luke Scorziell: Yeah.
299 00:31:44.270 ⇒ 00:31:47.780 Luke Scorziell: Okay, well… Or, sorry, go for it.
300 00:31:48.810 ⇒ 00:31:50.929 Hannah Wang: Oh, I was just saying IC. That makes sense.
301 00:31:57.400 ⇒ 00:31:57.750 Luke Scorziell: So…
302 00:31:57.750 ⇒ 00:32:01.430 Hannah Wang: Yeah, then what… yeah, 13? I don’t know.
303 00:32:01.970 ⇒ 00:32:06.030 Luke Scorziell: I don’t know, yeah, I think… I mean, I think 13 is fine, I mean, because this…
304 00:32:06.340 ⇒ 00:32:17.349 Luke Scorziell: like, this is a very passive metric, so we’re just kind of waiting for people to DM us. 13 is like, okay, I sent out a bunch of messages, and I got 13 replies, like, what can we do next week?
305 00:32:17.840 ⇒ 00:32:20.049 Luke Scorziell: So I would… I, I, I would…
306 00:32:20.350 ⇒ 00:32:23.979 Luke Scorziell: go if I’d rather track things that we have a little bit more control over.
307 00:32:24.620 ⇒ 00:32:25.320 Hannah Wang: Hmm.
308 00:32:26.200 ⇒ 00:32:30.950 Luke Scorziell: I mean, this is, yeah, fine, but also we’re kind of already tracking this with actions referencing content.
309 00:32:32.350 ⇒ 00:32:33.570 Hannah Wang: I see, yeah.
310 00:32:34.060 ⇒ 00:32:38.539 Hannah Wang: And I think those numbers are kind of off for the previous weeks, but…
311 00:32:38.700 ⇒ 00:32:43.710 Hannah Wang: Because, like, Robert and Tom obviously sent messages about The happy hour.
312 00:32:45.070 ⇒ 00:32:45.790 Luke Scorziell: Fair enough.
313 00:32:47.080 ⇒ 00:32:54.100 Hannah Wang: Yeah, we’ll just need to clarify that, and then can… Moving forward, fix it.
314 00:33:05.320 ⇒ 00:33:07.920 Luke Scorziell: Okay, and then deliver us first. Oh, sorry.
315 00:33:07.920 ⇒ 00:33:20.040 Hannah Wang: For that one, like, but we wouldn’t count people who… or would we? I don’t know. Lagutom has a flood of messages of people applying.
316 00:33:20.210 ⇒ 00:33:23.509 Hannah Wang: Or being like, I’m interested in this position, like, with that.
317 00:33:23.990 ⇒ 00:33:28.350 Hannah Wang: Count 2, because then that would spike up a number, probably in one of the weeks.
318 00:33:29.620 ⇒ 00:33:34.279 Hannah Wang: That we, like, had that viral post, job posting post.
319 00:33:35.050 ⇒ 00:33:35.370 Luke Scorziell: Yeah.
320 00:33:47.760 ⇒ 00:33:55.070 Luke Scorziell: Yeah, I mean, I think on, like, on some level with the marketing stuff, we’re also… we’re tracking how our brand is doing across, like.
321 00:33:55.940 ⇒ 00:34:01.089 Luke Scorziell: Our networks, too, so… so there’s obviously, like, the sales side, where we’re more so trying to tune in with
322 00:34:11.880 ⇒ 00:34:14.219 Luke Scorziell: Where we’re trying to track
323 00:34:14.630 ⇒ 00:34:22.779 Luke Scorziell: Like, more on the sales side, like, how many people are reaching out to us, or are we reaching out to that are going to become
324 00:34:23.250 ⇒ 00:34:31.889 Luke Scorziell: like, leads. But then on the marketing side, it’s also how many people are aware of Brainforge and the services that we offer, how many people are interested, and…
325 00:34:32.070 ⇒ 00:34:38.619 Luke Scorziell: In us in some capacity, and so this is a question I can bring up to Robert and Tom as we do.
326 00:34:38.750 ⇒ 00:34:42.690 Luke Scorziell: Like, some of our meetings this week, but…
327 00:34:42.699 ⇒ 00:34:43.229 Hannah Wang: Okay.
328 00:34:43.489 ⇒ 00:34:48.879 Luke Scorziell: Yeah, I mean, I think, like, if we’re growing the brand, I wanna see…
329 00:34:49.399 ⇒ 00:34:52.689 Luke Scorziell: I would like to see, like, how many people are,
330 00:34:52.859 ⇒ 00:34:55.139 Luke Scorziell: Messaging us to try to work here, like…
331 00:34:55.549 ⇒ 00:35:00.149 Luke Scorziell: That’s significant that not every company does a job posting and then gets
332 00:35:00.399 ⇒ 00:35:04.829 Luke Scorziell: A flood of messages. And so…
333 00:35:05.169 ⇒ 00:35:08.129 Luke Scorziell: Yeah, I think those are important metrics to track, too.
334 00:35:08.840 ⇒ 00:35:09.510 Hannah Wang: Yeah.
335 00:35:11.150 ⇒ 00:35:14.660 Luke Scorziell: So… Okay.
336 00:35:20.600 ⇒ 00:35:24.359 Luke Scorziell: So… Okay, we’ve kind of gone through these.
337 00:35:27.350 ⇒ 00:35:37.469 Luke Scorziell: Yeah, I guess, okay, so maybe we can transition then into… Kind of… our bets for…
338 00:35:37.680 ⇒ 00:35:44.529 Luke Scorziell: It’s coming week, so I think, like, I mean, yeah, just… well, let me go back to this, but overall momentum, I think we’re… we’re…
339 00:35:44.700 ⇒ 00:35:46.400 Luke Scorziell: Going in the right direction.
340 00:35:46.600 ⇒ 00:35:54.819 Luke Scorziell: with the office hours, the events, and then Ryan’s gonna launch the, email sequence, and so, yeah, that should also provide us an avenue to get more
341 00:35:55.090 ⇒ 00:36:01.900 Luke Scorziell: MQLs and push people into the pipeline. I think, like, as we saw, kind of, with the agency thing, too,
342 00:36:02.910 ⇒ 00:36:07.530 Luke Scorziell: the… Allowed us to get more, like, higher quality.
343 00:36:07.760 ⇒ 00:36:16.169 Luke Scorziell: MQLs, I guess, because a lot of the people that I sent the messages to that replied are people that would, I think, have a pretty high likelihood of
344 00:36:16.770 ⇒ 00:36:19.739 Luke Scorziell: Wanting to do more with us, and so,
345 00:36:20.200 ⇒ 00:36:22.220 Luke Scorziell: Yeah, I think that as we think about
346 00:36:22.370 ⇒ 00:36:30.310 Luke Scorziell: how we position those going forward, we can really start speaking to specific, like, people that…
347 00:36:30.520 ⇒ 00:36:40.689 Luke Scorziell: We want, so if it’s like we do a data one with retailers, we can speak to heads of growth at retailers, and then send the event to people who are the head of growth at different retailers.
348 00:36:40.930 ⇒ 00:36:44.879 Luke Scorziell: And then that’s gonna get us, like, better stuff, so…
349 00:36:46.540 ⇒ 00:36:53.090 Luke Scorziell: Yeah, but why don’t… yeah, why don’t we go around and do… But,
350 00:36:53.300 ⇒ 00:36:57.290 Luke Scorziell: We can each do 3 bets, and then we can do… some risks, I guess.
351 00:36:57.950 ⇒ 00:36:58.970 Luke Scorziell: We’re going through.
352 00:36:59.310 ⇒ 00:37:01.480 Luke Scorziell: Kind of quickly, I don’t know if I’m, like, missing…
353 00:37:01.820 ⇒ 00:37:06.390 Luke Scorziell: some of what Robert normally does, but… Yeah.
354 00:37:11.830 ⇒ 00:37:17.850 Hannah Wang: I have two bits,
355 00:37:18.740 ⇒ 00:37:26.020 Hannah Wang: Oh, the first one is to just drive towards the second office hours for this week.
356 00:37:27.210 ⇒ 00:37:32.340 Hannah Wang: And, well, I guess wrap up the first office hours with the email, and then…
357 00:37:32.710 ⇒ 00:37:41.150 Hannah Wang: launch the second one. And then my second bet is to…
358 00:37:43.320 ⇒ 00:37:48.619 Hannah Wang: Do the event planning stuff with our partners, so,
359 00:37:50.590 ⇒ 00:37:59.330 Hannah Wang: yeah, like, in April, we have the Amplitude webinar, which would probably affect our posts for…
360 00:37:59.660 ⇒ 00:38:02.879 Hannah Wang: The subsequent weeks, since we want to promote that.
361 00:38:03.030 ⇒ 00:38:08.560 Hannah Wang: But yeah, I just need a… Write down, like, a…
362 00:38:08.960 ⇒ 00:38:13.620 Hannah Wang: Clear list of what’s coming up, so that we can prioritize,
363 00:38:14.090 ⇒ 00:38:17.400 Hannah Wang: and give, like, Greg a heads up, and then also…
364 00:38:19.170 ⇒ 00:38:27.980 Hannah Wang: content strategy is affected by the events, so… yeah, those are my… 2… That’s for this week.
365 00:38:28.390 ⇒ 00:38:31.960 Hannah Wang: Risks? .
366 00:38:32.270 ⇒ 00:38:37.609 Luke Scorziell: I guess with the bets, maybe for each of us, too, like, what are we betting on, like, the outcome there? So, like…
367 00:38:37.610 ⇒ 00:38:38.389 Hannah Wang: Oh, I’m sure.
368 00:38:38.390 ⇒ 00:38:42.089 Luke Scorziell: doing the second office hours, like, are you betting that that’s gonna, like…
369 00:38:42.860 ⇒ 00:38:48.829 Luke Scorziell: increase MQLs even more, increase engagement, that we’ll get more… yeah, maybe what’s, like…
370 00:38:49.460 ⇒ 00:38:54.879 Luke Scorziell: And maybe similar with, like, the partners events, like, are we hoping that’s gonna, like, increase
371 00:38:56.310 ⇒ 00:38:58.769 Luke Scorziell: Yeah, what are we hoping that will affect?
372 00:39:00.120 ⇒ 00:39:07.030 Hannah Wang: For the second office hours… Mmm…
373 00:39:12.440 ⇒ 00:39:15.980 Hannah Wang: I don’t know if it would increase MQL, unless…
374 00:39:17.490 ⇒ 00:39:27.029 Hannah Wang: Well, that’s the hope, yeah, okay, sure. I hope that it would increase, mQLs and people who…
375 00:39:29.430 ⇒ 00:39:32.419 Hannah Wang: sign up for the event, like, I’m…
376 00:39:33.870 ⇒ 00:39:40.929 Hannah Wang: Betting is such a strong word, I like to use hope, but… yeah. Bet the weekend.
377 00:39:41.200 ⇒ 00:39:42.100 Hannah Wang: Huh?
378 00:39:42.400 ⇒ 00:39:46.279 Luke Scorziell: Let’s bet on it. It means, yeah, we’re staking something, we’re putting something on the line this week.
379 00:39:46.280 ⇒ 00:39:47.730 Hannah Wang: Oh, okay.
380 00:39:47.920 ⇒ 00:39:54.189 Hannah Wang: I’m betting that we can get more, people to come to the second one,
381 00:39:54.620 ⇒ 00:39:57.269 Hannah Wang: Just cause we have the first one.
382 00:39:57.840 ⇒ 00:40:04.089 Hannah Wang: already done, and we can promote… just promote it better, I think, this week.
383 00:40:04.560 ⇒ 00:40:08.510 Hannah Wang: So yeah, that’s kind of the… my steak.
384 00:40:08.510 ⇒ 00:40:08.830 Luke Scorziell: Right.
385 00:40:08.830 ⇒ 00:40:10.800 Hannah Wang: Or a little bit, I guess.
386 00:40:11.950 ⇒ 00:40:15.959 Luke Scorziell: That’s perfect. And what about for, yeah, events with partners?
387 00:40:20.300 ⇒ 00:40:34.270 Hannah Wang: just to get one started. Like, I think we have all these ideas and stuff, but we don’t… I guess we didn’t have the bandwidth to execute on it the past couple weeks, so… I want to drive…
388 00:40:34.410 ⇒ 00:40:51.890 Hannah Wang: specifically the Mother Duck one, just because I’m sure it’s, like, top of mind for them, and I looked up axe throwing places in Austin, and there are some, so I think we can just recycle the idea we had for Omni, with… with Mother Duck, and…
389 00:40:52.640 ⇒ 00:40:55.510 Hannah Wang: Put on an event, hopefully in…
390 00:40:55.910 ⇒ 00:40:58.809 Hannah Wang: I don’t know when, April or May or whenever.
391 00:40:59.130 ⇒ 00:41:03.270 Hannah Wang: Whenever we see fit, so… Yeah, drive.
392 00:41:03.570 ⇒ 00:41:09.349 Hannah Wang: Actually get the ball rolling on that one, instead of… Just on paper.
393 00:41:09.350 ⇒ 00:41:16.050 Luke Scorziell: But, like, doing… your bet is that doing one actual event will give us the momentum that we need to do more events.
394 00:41:17.420 ⇒ 00:41:28.680 Hannah Wang: I think so, just, like, build credibility and confidence within ourselves that we can do more events with, like, do more in-person events, specifically. I think we’re pretty good at,
395 00:41:29.240 ⇒ 00:41:37.069 Hannah Wang: online events, like, the office hours is already practiced for the Amplitude webinar, for example, but I think…
396 00:41:37.710 ⇒ 00:41:38.630 Hannah Wang: we just…
397 00:41:39.060 ⇒ 00:41:55.110 Hannah Wang: especially after the MixPanel thing, I just feel like I just want us to prove to ourselves that we can throw one, and then we can use that as leverage to throw many more, either with the same partner or with different partners, like Snowflake, for example.
398 00:41:56.180 ⇒ 00:41:57.560 Hannah Wang: Yeah.
399 00:41:57.560 ⇒ 00:41:58.230 Luke Scorziell: Right.
400 00:41:59.680 ⇒ 00:42:01.290 Luke Scorziell: Cool,
401 00:42:04.480 ⇒ 00:42:05.810 Luke Scorziell: Ryan, how about you?
402 00:42:08.520 ⇒ 00:42:16.140 Luke Scorziell: Great, great job. I think… or, yeah, Hannah, good job. I think, too, yeah, I’m just trying to get us to think more of, like, yeah, what are we… what are we aiming for?
403 00:42:16.560 ⇒ 00:42:17.190 Luke Scorziell: I don’t think so.
404 00:42:17.190 ⇒ 00:42:18.770 Hannah Wang: Yeah, that’s helpful.
405 00:42:19.130 ⇒ 00:42:19.990 Hannah Wang: Yeah.
406 00:42:21.770 ⇒ 00:42:29.129 Ryan Brosas: For me, I think I need to focus on doing content, but…
407 00:42:29.660 ⇒ 00:42:43.879 Ryan Brosas: like, content for the two weeks, I guess, so I can focus on… on, helping, or, well, launching all the stuff that we want to do, which is more on campaign and such.
408 00:42:44.120 ⇒ 00:42:52.879 Ryan Brosas: I think that would be my bet, is first is to do the content, like, in two weeks advance, and more of, like.
409 00:42:53.110 ⇒ 00:43:02.830 Ryan Brosas: tinker with, or utilizing more Ray to, like, do more, like, video content more.
410 00:43:04.770 ⇒ 00:43:13.699 Ryan Brosas: And I guess that the… I think we need to increase our visibility, because we are doing weekly events.
411 00:43:14.020 ⇒ 00:43:18.859 Ryan Brosas: So I think that would be my bet, is much more of, like, doing the content
412 00:43:19.360 ⇒ 00:43:28.819 Ryan Brosas: In two weeks’ events, so we are not, you know, spranging off every week, then, you know,
413 00:43:29.480 ⇒ 00:43:44.440 Ryan Brosas: Then, what do you call this? Then there’s other stuff that I need to do, and then there’s other stuff that I needed to do. So, yeah, I think that this will be… make me much more focused on one stuff to another.
414 00:43:44.640 ⇒ 00:43:47.990 Ryan Brosas: And, second is…
415 00:43:48.750 ⇒ 00:44:00.240 Ryan Brosas: Yeah, I think pretty much the launching campaigns and such, and helping you guys, like, think of other ways of, like, angle it, like, for example, the, the…
416 00:44:00.740 ⇒ 00:44:05.479 Ryan Brosas: LinkedIn outreach, or, or, email outreach as well.
417 00:44:05.590 ⇒ 00:44:11.720 Ryan Brosas: So, I think that would be my bet for this week. I think first is the must of, like, doing…
418 00:44:11.940 ⇒ 00:44:17.310 Ryan Brosas: Like, the whole content in Budge, but still, on quality.
419 00:44:17.660 ⇒ 00:44:26.960 Ryan Brosas: And the second batch would be, proposing one or two more, campaigns and execution
420 00:44:27.210 ⇒ 00:44:30.149 Ryan Brosas: well, at least the one that I proposed.
421 00:44:30.270 ⇒ 00:44:32.599 Ryan Brosas: Will be executed by this week.
422 00:44:33.790 ⇒ 00:44:38.939 Luke Scorziell: Well, and what are you hoping will be the result of executing those campaigns? Like, more SQLs? More…
423 00:44:39.350 ⇒ 00:44:47.829 Ryan Brosas: For the content, it’s pretty much visibility and helping the office hours, so that would be, going to MQL.
424 00:44:48.230 ⇒ 00:44:55.310 Ryan Brosas: And for the, for the outreach, it’s pretty much increasing, or, well.
425 00:44:56.230 ⇒ 00:45:11.179 Ryan Brosas: awareness of, like, us, that we, you know, we existed, or to our target… to our target leads or something, and, provide the same value of, like, hey, we are starting…
426 00:45:11.290 ⇒ 00:45:19.809 Ryan Brosas: office hour, if you are interested on, you know, this specific pin, or, you know, this topic.
427 00:45:20.050 ⇒ 00:45:23.569 Ryan Brosas: Here’s the, you know, here’s the link.
428 00:45:23.820 ⇒ 00:45:32.520 Ryan Brosas: I think that would be much more, is, like, the MQ… increasing MQLs as well, or, well, if you have… if you want to do some…
429 00:45:32.750 ⇒ 00:45:34.530 Ryan Brosas: sales outreach, I think.
430 00:45:35.930 ⇒ 00:45:39.920 Ryan Brosas: There is a low possibility, but… yeah.
431 00:45:41.340 ⇒ 00:45:43.910 Luke Scorziell: But, yeah, so, well, I mean, by running…
432 00:45:44.160 ⇒ 00:45:48.010 Luke Scorziell: email… email outbound campaigns, we should increase our SQLs, right? I mean, that’s…
433 00:45:48.010 ⇒ 00:45:50.289 Ryan Brosas: Yeah, but, that.
434 00:45:50.290 ⇒ 00:45:51.179 Luke Scorziell: Or our meeting is booked?
435 00:45:51.590 ⇒ 00:45:59.400 Ryan Brosas: That’s the normal way of… of doing cold outreach, but I think that’s… not…
436 00:45:59.910 ⇒ 00:46:06.920 Ryan Brosas: going to happen anymore, because as I said, like, last week, that we are in the age of AI,
437 00:46:07.030 ⇒ 00:46:10.669 Ryan Brosas: And I think that’s typically that they are…
438 00:46:11.240 ⇒ 00:46:27.749 Ryan Brosas: you know, getting at, and if we can, you know, point them out to the office hours, I think that they would be pretty much be more interested on that, because it’s free. They don’t have any, you know, obligation to provide or, you know.
439 00:46:28.320 ⇒ 00:46:31.589 Ryan Brosas: to do anything, so I think,
440 00:46:32.150 ⇒ 00:46:37.279 Ryan Brosas: Sending them on the event is a much more possible way of
441 00:46:37.770 ⇒ 00:46:41.820 Ryan Brosas: Getting their email, because, if they are interested on the topic.
442 00:46:41.970 ⇒ 00:46:45.739 Ryan Brosas: They would probably be going to click or join to the event.
443 00:46:46.320 ⇒ 00:46:49.200 Ryan Brosas: Or, well, the weekly office.
444 00:46:49.600 ⇒ 00:46:53.449 Ryan Brosas: And also, like, I can also, angle…
445 00:46:54.060 ⇒ 00:47:05.630 Ryan Brosas: as well, that we have our 5-day sequence resources that we are offering for free. That is also one of the angles that we can do.
446 00:47:05.930 ⇒ 00:47:10.040 Ryan Brosas: For… for… for the outreach.
447 00:47:11.150 ⇒ 00:47:19.920 Luke Scorziell: Okay, so your bet is that batching 2 weeks of content in advance is going to help increase visibility and drive signups for office hours, and then
448 00:47:20.210 ⇒ 00:47:30.170 Luke Scorziell: Your second bet is that launching non-sales… salesy campaign… email campaigns, inviting people to office hours will increase MQLs more than just doing cold outreach.
449 00:47:30.470 ⇒ 00:47:30.840 Ryan Brosas: Yep.
450 00:47:30.840 ⇒ 00:47:39.450 Luke Scorziell: Oh, okay, cool. That sounds good. Ray, or… oh my gosh, sorry, Rico. Rico, Ryan, and Ray.
451 00:47:39.880 ⇒ 00:47:46.140 Luke Scorziell: I don’t even realize until right now that all your guys’ names start with R.
452 00:47:47.120 ⇒ 00:47:51.270 Luke Scorziell: Yeah, do you have any butts?
453 00:47:56.980 ⇒ 00:48:09.350 Rico Rejoso: same old, for the campaigns. I’m just waiting for, like, campaigns, campaign briefs, and I can execute, and I can execute them once I get them. Another would be the sales process that I, that we discussed last week.
454 00:48:09.530 ⇒ 00:48:13.030 Rico Rejoso: Still formalizing or finalizing the documents,
455 00:48:13.500 ⇒ 00:48:18.920 Rico Rejoso: And we’ll submit that. But I guess since Robert is out, those will probably be reviewed next week as well.
456 00:48:19.280 ⇒ 00:48:24.209 Rico Rejoso: Yeah, but we also sync, so I also sync with Riot about the naming convention and stuff.
457 00:48:24.470 ⇒ 00:48:30.709 Rico Rejoso: So hopefully, yeah, I’ll send that out this week, and get more campaigns going after.
458 00:48:32.930 ⇒ 00:48:34.340 Luke Scorziell: Well,
459 00:48:38.210 ⇒ 00:48:42.450 Luke Scorziell: Yeah, I guess for me…
460 00:48:47.600 ⇒ 00:48:49.259 Luke Scorziell: Huh, think of my bets.
461 00:49:05.560 ⇒ 00:49:08.310 Rico Rejoso: The, the, bets, I’m sorry?
462 00:49:09.330 ⇒ 00:49:10.789 Luke Scorziell: Sorry, I’m just…
463 00:49:11.030 ⇒ 00:49:14.740 Rico Rejoso: Spending a second thinking about my bets. Okay, yeah, gotcha.
464 00:49:15.550 ⇒ 00:49:20.860 Luke Scorziell: I’ve not led, and and made bets at the same time before.
465 00:49:24.410 ⇒ 00:49:25.469 Luke Scorziell: But normally…
466 00:49:30.500 ⇒ 00:49:36.460 Luke Scorziell: Yeah, I mean, I think a lot of what I’m kind of betting on is supporting, and I’ll clean this up, like…
467 00:49:46.670 ⇒ 00:49:59.630 Luke Scorziell: like, supporting both of you guys, Ryan and Hannah, and then, I guess then through supporting Ryan to do more sales campaigns, giving you more work, Rico. Yeah, that through…
468 00:49:59.750 ⇒ 00:50:00.780 Luke Scorziell: those…
469 00:50:01.260 ⇒ 00:50:10.490 Luke Scorziell: like, for helping Hannah, you, with the office hours planning, and then also me kind of driving, sending, like, invites to my own personal network.
470 00:50:10.960 ⇒ 00:50:14.270 Luke Scorziell: And then Ryan helping you with content and…
471 00:50:14.600 ⇒ 00:50:20.780 Luke Scorziell: And then the campaigns, I think, should allow us to utilize our team’s time more effectively.
472 00:50:21.360 ⇒ 00:50:24.059 Luke Scorziell: To get more MQLs and SQLs.
473 00:50:24.290 ⇒ 00:50:33.920 Luke Scorziell: And then… yeah, I think as far as, like, on, like, the… Proposal side, but is…
474 00:50:34.880 ⇒ 00:50:38.239 Luke Scorziell: Yeah, I… I don’t know how to phrase this, but, like, I…
475 00:50:38.500 ⇒ 00:50:44.590 Luke Scorziell: think that there’s a risk right now that I’m running, that David and Goliath is kind of the…
476 00:50:45.170 ⇒ 00:50:56.550 Luke Scorziell: only, like, deal that I’m pushing along, that’s kind of in an active state. So, yeah, so that’s… I think my bet is that I would like to get more.
477 00:50:56.770 ⇒ 00:51:02.209 Luke Scorziell: I want to add one or two more deals, that are kind of moving through the pipeline.
478 00:51:02.600 ⇒ 00:51:11.330 Luke Scorziell: So, yeah, that… I don’t know, I guess you guys can coach me on the results.
479 00:51:11.890 ⇒ 00:51:14.750 Luke Scorziell: What part of that? What result will happen?
480 00:51:20.040 ⇒ 00:51:24.330 Hannah Wang: If you add more… Deals that you’re pushing along?
481 00:51:25.290 ⇒ 00:51:26.070 Luke Scorziell: Yeah.
482 00:51:27.560 ⇒ 00:51:31.839 Hannah Wang: That would just help all the sales metrics, basically. All the sales.
483 00:51:32.480 ⇒ 00:51:42.190 Hannah Wang: The sales section, I mean, hopefully, like, with the agency office hours stuff, you can get…
484 00:51:42.600 ⇒ 00:51:47.570 Hannah Wang: A couple more deals, as we… Run those.
485 00:51:48.040 ⇒ 00:51:53.549 Hannah Wang: Cuz… I think we’re speaking specifically to agency pain points, and…
486 00:51:54.430 ⇒ 00:51:59.530 Hannah Wang: Hopefully that would drive them to want to work with us, so…
487 00:52:01.210 ⇒ 00:52:03.349 Hannah Wang: I guess that… that’s more of…
488 00:52:03.560 ⇒ 00:52:07.940 Hannah Wang: tying in with my bet, like, that’ll help you get more deals.
489 00:52:08.280 ⇒ 00:52:10.699 Hannah Wang: If we run the office hour as well.
490 00:52:12.570 ⇒ 00:52:17.340 Luke Scorziell: Yeah, I guess, like, running the office hours will… running… running two more office hours?
491 00:52:17.540 ⇒ 00:52:24.869 Luke Scorziell: We’ll increase the number of sales-qualified leads that we get, if I can book meetings with the people that came to the office hours.
492 00:52:25.560 ⇒ 00:52:25.890 Hannah Wang: Yeah.
493 00:52:25.890 ⇒ 00:52:27.099 Luke Scorziell: Probably a good one.
494 00:52:28.900 ⇒ 00:52:29.740 Luke Scorziell: Sweet.
495 00:52:39.890 ⇒ 00:52:44.220 Luke Scorziell: Cool. Okay, I will put those into the chat.
496 00:52:44.650 ⇒ 00:52:47.760 Luke Scorziell: Any other…
497 00:52:48.800 ⇒ 00:52:58.749 Luke Scorziell: Questions, concerns, encouragements, to anyone that, yeah, we want to talk about before we springboard into the new week?
498 00:53:02.690 ⇒ 00:53:05.620 Hannah Wang: Good job leading today.
499 00:53:05.890 ⇒ 00:53:06.430 Ryan Brosas: Yeah…
500 00:53:08.560 ⇒ 00:53:11.569 Luke Scorziell: Thank you. Thanks for being my…
501 00:53:11.790 ⇒ 00:53:14.359 Luke Scorziell: Good, good audience to lead.
502 00:53:21.130 ⇒ 00:53:27.689 Luke Scorziell: Well, well… Yeah, if not, always… Yeah, picking…
503 00:53:27.950 ⇒ 00:53:31.670 Luke Scorziell: Yeah, I can stick around for another few minutes.
504 00:53:32.200 ⇒ 00:53:33.630 Luke Scorziell: And then…
505 00:53:34.600 ⇒ 00:53:41.289 Luke Scorziell: Yeah, if you guys have any… anything, feel free to mention it, and yeah, definitely always open to feedback on…
506 00:53:42.020 ⇒ 00:53:48.080 Luke Scorziell: ways that I can grow and improve, as I’m leading the team, too, so… Yeah.
507 00:53:48.980 ⇒ 00:53:52.160 Luke Scorziell: Feel free to pop off.
508 00:53:52.610 ⇒ 00:54:03.380 Ryan Brosas: Yeah, I’m just going to ask if the agency is good to go, so I can make a list for Rico.
509 00:54:05.370 ⇒ 00:54:07.609 Luke Scorziell: Yeah, I think the,
510 00:54:09.190 ⇒ 00:54:22.339 Luke Scorziell: I looked over it on Friday. Some of the messaging I’m adjusting, but I think the titles and agencies are fine, so you can make a list, and then I’ll just change the messaging, and we can confirm by… before we send it out.
511 00:54:22.900 ⇒ 00:54:32.570 Ryan Brosas: Definitely. After I did the content for Robert, I will… Robert and Yor, I will do that.
512 00:54:33.810 ⇒ 00:54:35.869 Ryan Brosas: Today or tomorrow. Okay.
513 00:54:36.540 ⇒ 00:54:37.360 Luke Scorziell: Okay.
514 00:54:37.520 ⇒ 00:54:38.789 Luke Scorziell: Sweet. Thanks, Ryan.
515 00:54:38.790 ⇒ 00:54:40.620 Hannah Wang: For those leads?
516 00:54:41.050 ⇒ 00:54:48.869 Hannah Wang: Should we also send them the office hours? Sorry, I don’t know what campaign this is, but, I heard agency, so…
517 00:54:49.500 ⇒ 00:54:54.689 Luke Scorziell: Yeah, yeah. So we’re kind of wanting to run a campaign where we…
518 00:54:54.930 ⇒ 00:55:03.069 Luke Scorziell: I mean, I don’t know, Ryan, I don’t even, like, can we just train Rico on how to do this? Because I don’t know, like, do you need to build a list? Like, isn’t that something that Ricoh can do, too?
519 00:55:03.640 ⇒ 00:55:10.529 Ryan Brosas: Yeah, he can do it, but, I want to maximize the Apollo subscription that we have.
520 00:55:10.680 ⇒ 00:55:16.259 Ryan Brosas: We haven’t really used it to the point… we haven’t, you know,
521 00:55:16.690 ⇒ 00:55:20.919 Ryan Brosas: use the credit. I guess we only scratched the…
522 00:55:21.850 ⇒ 00:55:27.259 Ryan Brosas: well, not the layer of it, so… I can, I can,
523 00:55:28.240 ⇒ 00:55:32.780 Ryan Brosas: Sync with him later today, so he can also, like.
524 00:55:32.940 ⇒ 00:55:40.119 Ryan Brosas: do this eventually, or… well, I think, well, this will be not be… what do you call this?
525 00:55:40.360 ⇒ 00:55:49.130 Ryan Brosas: The Apollo subscription, or Apollo subscription, we are not going to renew it. I’m just wanting to maximize it, because
526 00:55:49.300 ⇒ 00:55:57.510 Ryan Brosas: we still have, like, 100K credits, and, by building a huge list of, like.
527 00:55:58.440 ⇒ 00:56:07.749 Ryan Brosas: Of, like, agencies that is fit to our, like, profile and such.
528 00:56:08.510 ⇒ 00:56:15.089 Ryan Brosas: Then… then we can, you know, do the 100 or 200 emails a week.
529 00:56:15.860 ⇒ 00:56:20.079 Luke Scorziell: And that’s… Or, yeah, okay, so that’s on emails. So I think…
530 00:56:20.080 ⇒ 00:56:20.830 Ryan Brosas: email.
531 00:56:21.010 ⇒ 00:56:25.580 Ryan Brosas: And for the good enough, please, haven’t…
532 00:56:26.320 ⇒ 00:56:30.049 Ryan Brosas: really done the brief for that, but yeah, I will, I will,
533 00:56:30.640 ⇒ 00:56:32.620 Ryan Brosas: Provide a brief for that as well.
534 00:56:33.240 ⇒ 00:56:41.220 Luke Scorziell: Yeah, I think… Sorry, Hannah, I’ll answer your question in a second. Rico… And Ryan, I think…
535 00:56:42.220 ⇒ 00:56:47.149 Luke Scorziell: Rico should be able to just go onto Sales Nav and create a leads list of people
536 00:56:47.310 ⇒ 00:56:49.269 Luke Scorziell: Without using Apollo for now.
537 00:56:49.610 ⇒ 00:56:55.659 Luke Scorziell: And then we… we can just send out connection requests. I mean, connection requests are kind of just like a bare…
538 00:56:55.720 ⇒ 00:56:58.310 Ryan Brosas: Like, if Rico’s not doing anything else…
539 00:56:58.310 ⇒ 00:57:04.849 Luke Scorziell: all week, he should… I feel like being able to send out at least, like, 20 connection requests on each account would do a lot.
540 00:57:06.710 ⇒ 00:57:07.970 Ryan Brosas: Yeah. So…
541 00:57:08.310 ⇒ 00:57:17.390 Luke Scorziell: So I don’t… yeah, we can build a large email list, I don’t think that’s a bad idea, but I think it’s, like, I don’t want it to be, like, Wednesday or Thursday, and we haven’t sent any…
542 00:57:17.530 ⇒ 00:57:21.229 Luke Scorziell: any of those connection requests, because, I mean, that’s already kind of ready to go.
543 00:57:23.530 ⇒ 00:57:32.890 Luke Scorziell: And then, yeah, I mean, I guess, Hannah, what we’re doing here is… Sending out,
544 00:57:33.560 ⇒ 00:57:43.540 Luke Scorziell: just, like, Ryan, expanding the network, or, like, specifically on this one, it’s, like, my network with people in the agency world, so I gave Ryan a list of agencies,
545 00:57:43.830 ⇒ 00:57:50.670 Luke Scorziell: To reach out to, and then some titles and stuff, and it’s not super, like, we’re not trying to be super, like.
546 00:57:51.430 ⇒ 00:57:53.810 Luke Scorziell: It just has to be one,
547 00:57:54.570 ⇒ 00:57:58.659 Luke Scorziell: Like, like, decision makers or anything, just kind of, yeah.
548 00:57:58.950 ⇒ 00:58:01.479 Luke Scorziell: Growing the network in general, and then seeing if…
549 00:58:01.870 ⇒ 00:58:04.720 Luke Scorziell: Through that, we can, get…
550 00:58:05.310 ⇒ 00:58:15.499 Luke Scorziell: yeah, some more people to come to the office hours. So I think it’d be totally legit to just say, like, hey, you know, saw your… oh, and we’re all kind of specifically reaching out to USC alumni.
551 00:58:17.410 ⇒ 00:58:19.539 Luke Scorziell: At these agencies, so then…
552 00:58:20.080 ⇒ 00:58:26.920 Luke Scorziell: I can just say, hey, like, saw you went to USC, and are working in the agency space, I’m…
553 00:58:27.240 ⇒ 00:58:33.740 Luke Scorziell: Running a, and office hours this Thursday.
554 00:58:34.770 ⇒ 00:58:39.729 Luke Scorziell: And would love to see there. So, I think, yeah, I would love to send that out today, so then we can…
555 00:58:40.000 ⇒ 00:58:41.510 Luke Scorziell: Get more.
556 00:58:41.710 ⇒ 00:58:44.920 Luke Scorziell: More invites, so… Yeah.
557 00:58:45.240 ⇒ 00:58:46.280 Luke Scorziell: Cool. Got it.
558 00:58:46.280 ⇒ 00:58:47.940 Hannah Wang: That’s helpful, thanks.
559 00:58:48.500 ⇒ 00:58:59.329 Luke Scorziell: Yeah, so, yeah, maybe if you want to work with Ryan on that too, we can do that. But yeah, that’s probably, like, high priority, even potentially above some of the content for today, Ryan.
560 00:58:59.540 ⇒ 00:59:01.130 Luke Scorziell: So, okay.
561 00:59:01.490 ⇒ 00:59:03.320 Luke Scorziell: I do have another meeting,
562 00:59:03.610 ⇒ 00:59:08.050 Luke Scorziell: Any last kind of questions or anything that I can kind of answer?
563 00:59:08.250 ⇒ 00:59:09.270 Luke Scorziell: Before we hop off.
564 00:59:12.820 ⇒ 00:59:19.869 Hannah Wang: No, let’s get all the agency office hour-related stuff sent out today. I think that should be our main prior.
565 00:59:20.840 ⇒ 00:59:21.800 Luke Scorziell: Yeah, agreed.
566 00:59:21.800 ⇒ 00:59:28.469 Hannah Wang: Like, the emails and the connection requests and all that stuff. So, yeah, we can do that async and make sure that it’s done.
567 00:59:29.400 ⇒ 00:59:30.160 Luke Scorziell: Whoa.
568 00:59:30.970 ⇒ 00:59:31.400 Hannah Wang: Alrighty.
569 00:59:31.400 ⇒ 00:59:33.180 Luke Scorziell: Let’s… let’s do this. Good job, everyone.
570 00:59:34.050 ⇒ 00:59:35.929 Hannah Wang: Yeah. Thank you, guys.
571 00:59:35.930 ⇒ 00:59:36.370 Ryan Brosas: Hey, Diane.
572 00:59:36.370 ⇒ 00:59:36.960 Luke Scorziell: Right.
573 00:59:37.120 ⇒ 00:59:38.570 Luke Scorziell: Bye.