Meeting Title: Agency Outreach Strategy Planning Date: 2026-03-06 Meeting participants: Luke Scorziell, Rico Rejoso, Hannah Wang, Ryan Brosas


WEBVTT

1 00:00:45.240 00:00:46.310 Luke Scorziell: There we go.

2 00:00:48.170 00:00:49.520 Rico Rejoso: Hey, Luke, how are you?

3 00:00:51.340 00:00:52.620 Luke Scorziell: Doing good.

4 00:01:02.080 00:01:02.760 Rico Rejoso: Beautiful.

5 00:01:06.590 00:01:07.430 Ryan Brosas: Hey, guys!

6 00:01:09.190 00:01:10.189 Luke Scorziell: How’s it going?

7 00:01:12.000 00:01:13.799 Ryan Brosas: I’m doing well, how about you?

8 00:01:14.010 00:01:14.680 Ryan Brosas: Nope.

9 00:01:15.940 00:01:21.689 Luke Scorziell: So, living the dream, as… Let’s say, yeah.

10 00:01:22.330 00:01:27.410 Luke Scorziell: Happy Friday, if you guys have any… Any exciting weekend plans?

11 00:01:31.280 00:01:33.050 Ryan Brosas: I’m not sure.

12 00:01:33.770 00:01:36.329 Ryan Brosas: I think still the same. We’ll…

13 00:01:36.670 00:01:41.839 Ryan Brosas: I guess I’ll just walk, like, 30 minutes outside, just…

14 00:01:42.760 00:01:52.420 Ryan Brosas: To refresh my mind, and… Be back on, learning Or relearning something again.

15 00:01:53.480 00:01:56.960 Luke Scorziell: Yeah, so getting outside and doing some learning.

16 00:01:58.810 00:01:59.310 Ryan Brosas: Can you catch up?

17 00:01:59.310 00:02:00.549 Luke Scorziell: Bond sleep yesterday?

18 00:02:02.660 00:02:10.060 Ryan Brosas: Well, I’m not… no. No, definitely, no. I just slept, like, 5 hours, I guess.

19 00:02:11.060 00:02:11.820 Luke Scorziell: Co.

20 00:02:12.040 00:02:16.729 Luke Scorziell: I’m gonna… I’m gonna have the company buy you an Apple Watch and use it as a KPI for you.

21 00:02:18.040 00:02:19.540 Hannah Wang: It’s funny. Huh.

22 00:02:20.470 00:02:22.739 Luke Scorziell: So you have to track your sleep.

23 00:02:23.820 00:02:30.099 Luke Scorziell: Well, maybe… maybe catch up on sleep, and then…

24 00:02:30.600 00:02:37.130 Luke Scorziell: We’ll check in on Monday. I’ll seriously add it. Maybe I’ll add a separate weekly…

25 00:02:37.680 00:02:47.409 Luke Scorziell: Human review, and we can check in on how we’re all doing in terms of Sleep outside, exercise.

26 00:02:48.090 00:02:49.690 Hannah Wang: Well-being review.

27 00:02:50.150 00:02:53.470 Luke Scorziell: Yeah, weekly… well, weekly well-being review.

28 00:02:53.610 00:02:54.590 Hannah Wang: Yeah.

29 00:02:56.900 00:02:58.479 Luke Scorziell: Hannah, how are you doing today?

30 00:02:59.770 00:03:06.970 Hannah Wang: I’m okay. Every day is different. A bit of a headache, but I feel like that’s normal.

31 00:03:07.320 00:03:08.350 Hannah Wang: Duh.

32 00:03:08.820 00:03:13.640 Hannah Wang: I also wanna… go outside. I think I’ll…

33 00:03:14.410 00:03:20.680 Hannah Wang: hopefully read at the park that’s near my… my house in the sun, because I…

34 00:03:22.150 00:03:25.839 Hannah Wang: I am deficient in vitamin D still, probably, so…

35 00:03:25.840 00:03:28.260 Luke Scorziell: That’s my plan for tomorrow.

36 00:03:28.260 00:03:30.940 Hannah Wang: I’m also going to a friend’s baby shower.

37 00:03:31.560 00:03:39.839 Hannah Wang: So that’ll be… That’ll be interesting. I… I feel like my social skills have decreased since…

38 00:03:40.310 00:03:43.489 Hannah Wang: You can’t be pregnant. No, I’m not kidding, like…

39 00:03:43.830 00:03:51.570 Hannah Wang: I think it’s, like, scientifically, your brain kind of, like, adjusts, and certain… parts…

40 00:03:52.360 00:03:55.919 Hannah Wang: get less attention, or get smaller, I don’t know, but…

41 00:03:56.070 00:03:56.940 Luke Scorziell: Oh, interesting.

42 00:03:56.940 00:04:00.820 Hannah Wang: Socially, I feel like… It’s been a… it’s been a while.

43 00:04:01.050 00:04:05.549 Hannah Wang: And it’s people, like, from my old church, too, so…

44 00:04:05.700 00:04:11.619 Hannah Wang: I sometimes find that overwhelming, because it’s like, whoa, everyone’s like, how are you? Like…

45 00:04:11.940 00:04:21.650 Hannah Wang: house, blah blah blah… it’s a lot, but we’re… I’m very introverted, so… I’m just preparing myself mentally for that.

46 00:04:22.340 00:04:23.220 Luke Scorziell: But…

47 00:04:23.220 00:04:26.960 Hannah Wang: Other than that, hopefully, should be okay.

48 00:04:28.010 00:04:33.310 Luke Scorziell: We have a wedding coming up next month with, a lot of…

49 00:04:34.020 00:04:39.480 Luke Scorziell: It’s, like, someone that was very core in my college ministry, and so I know I’ll see all the…

50 00:04:39.800 00:04:40.590 Hannah Wang: Hmm.

51 00:04:40.590 00:04:44.950 Luke Scorziell: all the people, so I’m already mentally, like… Preparing for that.

52 00:04:45.380 00:04:46.569 Luke Scorziell: I’m a fan.

53 00:04:46.570 00:04:47.670 Hannah Wang: I feel you.

54 00:04:48.340 00:04:51.760 Luke Scorziell: Rico, how are you doing?

55 00:04:53.330 00:04:55.520 Rico Rejoso: Good, yeah.

56 00:04:55.700 00:04:57.700 Rico Rejoso: Plans for the weekends?

57 00:04:58.260 00:04:59.930 Rico Rejoso: I don’t know, go for a ride?

58 00:05:01.240 00:05:03.780 Luke Scorziell: Yeah, you have your scooter, right? Or your.

59 00:05:04.480 00:05:05.400 Rico Rejoso: Yeah.

60 00:05:06.080 00:05:09.580 Rico Rejoso: Just spending time going out, and just, you know.

61 00:05:11.860 00:05:16.210 Rico Rejoso: We’re pretty much stuck inside a house, like, 4, 6 days a week.

62 00:05:16.670 00:05:24.199 Rico Rejoso: So, just go out for, like, one weekend for one day, another week was, like, a plan for me, for my, for my girlfriend.

63 00:05:25.110 00:05:29.139 Luke Scorziell: Oh, yeah. You should send a picture if you go out, I’d love to see what…

64 00:05:29.450 00:05:30.749 Luke Scorziell: Both views and stuff.

65 00:05:31.320 00:05:35.460 Rico Rejoso: Yeah, once we get to a new place with, like, little good scenery and stuff.

66 00:05:35.890 00:05:39.400 Rico Rejoso: We’ll send a picture on our Slack channel.

67 00:05:40.190 00:05:41.410 Luke Scorziell: Cool.

68 00:05:41.410 00:05:47.320 Hannah Wang: I would say you should take Ryan, but then I don’t know if he wants to third-wheel you, and…

69 00:05:48.070 00:05:49.640 Hannah Wang: You’re…

70 00:05:49.640 00:05:58.690 Rico Rejoso: I was asking if, like, if he wants to join us sometimes, like, there are, like, times that, I don’t know,

71 00:05:58.820 00:06:04.560 Rico Rejoso: I don’t have my girlfriend with me, and I was inviting Ryan, like, let’s go for a ride, let’s visit some shop and stuff.

72 00:06:05.020 00:06:07.160 Rico Rejoso: Ryan doesn’t want to go out, really.

73 00:06:07.160 00:06:08.210 Hannah Wang: No.

74 00:06:08.210 00:06:08.710 Luke Scorziell: Ryan.

75 00:06:08.710 00:06:09.610 Ryan Brosas: I won’t.

76 00:06:09.900 00:06:10.570 Luke Scorziell: Why?

77 00:06:10.940 00:06:13.420 Ryan Brosas: I’m on my fortitude.

78 00:06:14.490 00:06:16.309 Hannah Wang: I won my peace.

79 00:06:16.310 00:06:20.840 Ryan Brosas: I mean, I don’t… well, there’s, like…

80 00:06:21.140 00:06:25.580 Ryan Brosas: this thing, like, I’m really, like, on my…

81 00:06:25.740 00:06:31.180 Ryan Brosas: Yeah, like, 18th, or whatever, that pace. I’m pretty out…

82 00:06:31.290 00:06:40.580 Ryan Brosas: Outdoorsy and such, but when you hit… I think, like.

83 00:06:41.110 00:06:46.240 Ryan Brosas: the age of, like, 98, or, you know, I don’t really like to go out

84 00:06:46.540 00:06:50.090 Ryan Brosas: Well, I need to go out, but.

85 00:06:50.090 00:06:52.930 Luke Scorziell: You’re just saying when you turn 28, you don’t want to go out anymore?

86 00:06:53.850 00:06:59.809 Ryan Brosas: It’s more like… I want to, like, learn instead,

87 00:07:00.400 00:07:18.989 Ryan Brosas: instead of, like, you know, socializing and such, like, I have, like, a pretty active social life when I was, you know, before this, but, it got transitioned to this, like, I’m… the whole time I’m, like.

88 00:07:19.920 00:07:23.269 Ryan Brosas: I’m, like, addicted to learning and such.

89 00:07:23.530 00:07:29.620 Ryan Brosas: And experimenting, so I guess… It’s a piece, I guess?

90 00:07:31.330 00:07:34.820 Luke Scorziell: Yeah, that’s, that’s fair. I, I, I think,

91 00:07:35.520 00:07:41.660 Luke Scorziell: One of our performance goals for this coming quarter will be, how many rides does Ryan go on with Rico?

92 00:07:42.640 00:07:44.919 Ryan Brosas: Isn’t awesome.

93 00:07:44.920 00:07:50.889 Hannah Wang: And then another one is, how many times does Hannah go outside? That should really be… be there.

94 00:07:50.890 00:07:51.360 Luke Scorziell: Yeah.

95 00:07:52.280 00:07:56.679 Luke Scorziell: I like it, and I’ll do… how many times do I eat lunch, or take lunch?

96 00:07:56.680 00:07:57.700 Hannah Wang: Oh, no.

97 00:08:00.740 00:08:13.960 Luke Scorziell: Yeah, okay, well, Ryan, or sorry, we don’t have to… this is going to be a therapy session, but, you know, I always find going outside, getting some space, sometimes helps… helps me to digest the learning more, and then sometimes I think about things that I wouldn’t have thought about,

98 00:08:14.710 00:08:23.539 Luke Scorziell: So, I’ll plant that thought. But, yeah, Rico, that sounds fun. Ryan, you’re always learning, so, I love it.

99 00:08:25.370 00:08:29.949 Luke Scorziell: Let’s get to the exciting part of the meeting.

100 00:08:32.169 00:08:34.159 Luke Scorziell: Unless anyone has anything else to add.

101 00:08:38.020 00:08:39.510 Ryan Brosas: None for me.

102 00:08:41.500 00:08:43.730 Luke Scorziell: Their proposed performance goals.

103 00:08:44.410 00:08:51.740 Hannah Wang: I’m sure there’s many we can… Every week, add something.

104 00:08:52.530 00:08:56.869 Luke Scorziell: My goal is to go play hockey this weekend, so…

105 00:08:56.870 00:08:58.240 Hannah Wang: Mmm, yeah.

106 00:08:58.240 00:08:59.070 Ryan Brosas: Nice.

107 00:08:59.640 00:09:04.280 Luke Scorziell: Yeah, it’s fun. It’s, like, so, yeah, I get sold.

108 00:09:04.700 00:09:09.009 Luke Scorziell: It’s so fun, but I’m, like, not a teenager anymore, so…

109 00:09:10.000 00:09:14.610 Luke Scorziell: I, like, mentally want to do the most, but then physically, I just get so tired.

110 00:09:14.840 00:09:15.570 Hannah Wang: Yeah.

111 00:09:15.570 00:09:20.170 Luke Scorziell: So… Alright.

112 00:09:22.630 00:09:26.139 Luke Scorziell: Yeah, we could start with Hannah.

113 00:09:27.300 00:09:27.860 Hannah Wang: Yep.

114 00:09:27.860 00:09:29.030 Luke Scorziell: So…

115 00:09:32.870 00:09:40.780 Luke Scorziell: Yeah, anything… I guess top line for me is helping you craft this follow-up email for the office hours. I was… I just got to the end of yesterday, and I was like, I…

116 00:09:41.430 00:09:42.829 Luke Scorziell: Don’t wanna look at anything.

117 00:09:42.830 00:09:44.000 Hannah Wang: Yeah.

118 00:09:44.690 00:09:51.410 Luke Scorziell: So, yeah, so I think… That’s important, and then,

119 00:09:51.760 00:09:53.370 Luke Scorziell: We can kind of do the, like…

120 00:09:55.480 00:09:57.209 Luke Scorziell: Oh, alright, here we go.

121 00:09:57.510 00:09:58.779 Luke Scorziell: Oh, no worries.

122 00:10:03.360 00:10:12.359 Luke Scorziell: Yeah, so then, and then event planning, I think, like, let’s just slowly build up to this, but yeah, it would be nice to get a calendar, and I can send you…

123 00:10:13.660 00:10:19.330 Luke Scorziell: Some events that someone else sent me that they thought might be relevant for us, so maybe if…

124 00:10:20.250 00:10:26.370 Luke Scorziell: I don’t know, that could be, like, another work stream that we start building up to.

125 00:10:27.460 00:10:31.629 Luke Scorziell: Yeah, I’ll kind of pause there and give me… give me thoughts.

126 00:10:33.150 00:10:39.000 Hannah Wang: Yeah, my main goal for today is also the email slash next week’s Luma.

127 00:10:39.320 00:10:45.230 Hannah Wang: invite, like, making that, well, that needs to be done first before the email can go out.

128 00:10:45.550 00:10:53.130 Hannah Wang: And then once that’s sent, I can start thinking about the… Events.

129 00:10:54.030 00:10:54.750 Luke Scorziell: Okay.

130 00:11:06.270 00:11:07.700 Luke Scorziell: I’ve been feeling alright.

131 00:11:07.860 00:11:09.639 Luke Scorziell: We could do that this morning.

132 00:11:10.280 00:11:12.829 Luke Scorziell: If you laugh after this, and maybe I could just…

133 00:11:12.950 00:11:15.180 Luke Scorziell: I’m gonna share that with you.

134 00:11:16.530 00:11:22.380 Hannah Wang: I have a… I have my coffee chat at 9.30, and then we have our demo at 10.

135 00:11:22.510 00:11:23.210 Hannah Wang: So…

136 00:11:23.210 00:11:24.329 Luke Scorziell: Maybe after.

137 00:11:24.330 00:11:25.630 Hannah Wang: Yeah, sure.

138 00:11:26.690 00:11:28.920 Luke Scorziell: Okay, then Ryan…

139 00:11:30.390 00:11:38.560 Luke Scorziell: These leads on HubSpot. Did you… how did… how did yesterday go? Or what are… yeah, what are you focusing on, Ryan, for today?

140 00:11:38.990 00:11:53.620 Ryan Brosas: I haven’t done the HubSpot, I’ve been… right now, as you said that we want to use the video more on our next week, so I think I’ll be working with Ray.

141 00:11:53.970 00:12:13.210 Ryan Brosas: I already synced with him earlier, and if he needs some, help or the direction, I will help him regarding to that. And for engagement, I’m also doing that. Currently, I need to focus on, on those

142 00:12:13.590 00:12:21.720 Ryan Brosas: Specifically, for the… I think you already have some, Like…

143 00:12:22.520 00:12:26.139 Ryan Brosas: Comments on the new slide… the 5-day sequence?

144 00:12:26.390 00:12:26.800 Luke Scorziell: Yeah.

145 00:12:26.800 00:12:37.640 Ryan Brosas: I will apply the… I think that will benefit for… for our sequence, and, I will push this

146 00:12:38.310 00:12:40.180 Ryan Brosas: Well, if…

147 00:12:40.680 00:12:48.919 Ryan Brosas: there’s some, branding and such that I need to implement on the, sequence, let me know as well, because

148 00:12:49.230 00:12:52.509 Ryan Brosas: I can do, like, a test.

149 00:12:53.720 00:12:57.660 Ryan Brosas: what do you call this? Test sequence for… for the…

150 00:12:57.760 00:13:06.509 Ryan Brosas: for, Hannah and you first, before we can, slowly roll this out on our CTA.

151 00:13:08.640 00:13:09.440 Luke Scorziell: Okay.

152 00:13:13.860 00:13:19.559 Luke Scorziell: Yeah, that sounds good. I think, the message I sent yesterday, which sounds like you saw it,

153 00:13:20.590 00:13:22.870 Luke Scorziell: Yeah, I think, like, let’s…

154 00:13:23.030 00:13:30.950 Luke Scorziell: I really want to just get the office hours motion kind of, like, flushed out, and so…

155 00:13:31.200 00:13:41.489 Luke Scorziell: Yeah, the last stage of that is, like, taking what we learned, creating content from it, turning it into video, and then posting it so we can start promoting it, like, on Monday next week.

156 00:13:41.660 00:13:47.260 Luke Scorziell: So we can talk about that, too, during our working session a little bit. Do that later today?

157 00:13:48.250 00:13:48.920 Ryan Brosas: Yeah.

158 00:13:49.210 00:14:07.919 Luke Scorziell: But that’s… yeah, that’s kind of how I’m thinking about it, as… in terms of priorities, and then the lead magnet stuff, I think, is… or the 5-day sequence, I think, is good, and is something that we’ll work to implement on the data side as well, and I think it’ll be really valuable when we have data office hours going, but I don’t see it as…

159 00:14:08.550 00:14:16.599 Luke Scorziell: quite… like, I wouldn’t… I would spend more time on this today, the… getting the content ready for next week.

160 00:14:16.790 00:14:17.520 Luke Scorziell: Fair enough.

161 00:14:17.520 00:14:25.409 Ryan Brosas: Yeah, definitely. What we can also do is I can repurpose that as, like, another sequence

162 00:14:25.630 00:14:28.759 Ryan Brosas: For, when we en- well.

163 00:14:28.980 00:14:47.530 Ryan Brosas: So, they enter their email on… or the email sequence, then we can also add, like, another sequence to, like, promote or repurpose our previous office hours as a newsletter, like what we talk about, and ask them if they are interested on those topics.

164 00:14:47.890 00:14:53.820 Ryan Brosas: I think that would be one more of, like, additional sequence that I could add

165 00:14:54.140 00:15:00.760 Ryan Brosas: Later on, while we are, you know, proceeding on our, you know, office hours.

166 00:15:02.710 00:15:06.690 Luke Scorziell: Yeah, I like that. I like kind of making, like, an agency-themed office hours.

167 00:15:09.010 00:15:11.580 Luke Scorziell: Or, sorry, an agency-themed newsletter?

168 00:15:11.910 00:15:18.839 Ryan Brosas: More likely, it’s our purpose from your… from the office hours.

169 00:15:19.110 00:15:29.310 Ryan Brosas: So we are not, you know, thinking every week of, like, another team, another angle. So, we are just repurposing what we talk about.

170 00:15:29.410 00:15:39.359 Ryan Brosas: What, what we solved? How did we, try to solve it on… during the, office hours.

171 00:15:40.010 00:15:47.360 Ryan Brosas: And I think that would be much more interesting, because it’s a… Live, or it…

172 00:15:47.580 00:15:56.710 Ryan Brosas: it’s happening in a weekly basis, so I guess that would… Peak interest to our, like.

173 00:15:56.710 00:16:02.249 Luke Scorziell: like sending an email after each office hours with kind of what we talked about as, like, a newsletter?

174 00:16:02.530 00:16:03.160 Ryan Brosas: Yes.

175 00:16:03.160 00:16:05.449 Luke Scorziell: Oh, yeah, I like that, that’s a great idea.

176 00:16:06.780 00:16:10.940 Luke Scorziell: So, cool. Yeah, that would be an easy way to get a newsletter going.

177 00:16:13.670 00:16:22.129 Luke Scorziell: I guess, caveat being that we might not do office hours every week, or we’ll probably have some kind of cadence where it’s, like, a few weeks on, a few weeks off, but…

178 00:16:22.290 00:16:28.949 Luke Scorziell: We might be able to… have other… People kind of host,

179 00:16:30.800 00:16:34.899 Luke Scorziell: to give, like, the activists a rest. So, okay.

180 00:16:35.100 00:16:39.700 Luke Scorziell: Well, yeah, let’s just get that done. I’ll try to write a post today, I guess, yeah, on my…

181 00:16:40.710 00:16:51.060 Luke Scorziell: Play it, like… I can finish that, probably…

182 00:16:54.140 00:16:54.930 Luke Scorziell: Do that.

183 00:16:57.500 00:16:58.380 Luke Scorziell: Post.

184 00:17:16.020 00:17:21.580 Luke Scorziell: Okay, yeah, then for me, it’s gonna be a hope.

185 00:17:21.910 00:17:22.770 Luke Scorziell: I am.

186 00:17:23.079 00:17:27.029 Luke Scorziell: Alright, I think I have my tickets written cursor already, I just need to put them in here.

187 00:17:27.420 00:17:36.669 Luke Scorziell: So, okay. Well… Oh, sorry, I’m tired. Just got back last night from my grand turns.

188 00:17:39.110 00:17:43.150 Luke Scorziell: I think that’s… That’s what I’ve got.

189 00:17:43.650 00:17:50.460 Luke Scorziell: So, yeah, if you guys have any questions throughout the day, feel free to let me know, and, Hannah, we can connect on the…

190 00:17:52.240 00:17:54.149 Luke Scorziell: Email and, Luma.

191 00:17:55.300 00:17:56.400 Hannah Wang: Yep, yeah.

192 00:17:57.000 00:17:57.530 Luke Scorziell: Cool.

193 00:17:57.530 00:18:06.860 Ryan Brosas: Also for the… what do I call this? The proposal, or the brief, I think I’ll be doing that

194 00:18:07.020 00:18:14.370 Ryan Brosas: as well today, I will try to do it, like, provide at least two to three briefs for…

195 00:18:14.550 00:18:22.149 Ryan Brosas: lookalike and such. So we can, you know, start doing some email sequence.

196 00:18:22.380 00:18:29.319 Ryan Brosas: next week, I guess? Hopefully, because I think, it should be, like, a must.

197 00:18:29.490 00:18:32.139 Ryan Brosas: To run, you know, in a daily basis.

198 00:18:32.340 00:18:41.850 Ryan Brosas: Or, like, we can start with something more reasonable. But yeah, I’ll just, like, put all of my thoughts.

199 00:18:41.950 00:18:46.039 Ryan Brosas: On a document first before, you know, running that.

200 00:18:46.040 00:18:48.689 Luke Scorziell: Okay, I mean, I think,

201 00:18:51.900 00:18:58.909 Luke Scorziell: let’s just stay focused on the agency stuff right now, and so I think if you want to build out a campaign to

202 00:18:59.110 00:19:00.200 Luke Scorziell: find…

203 00:19:01.070 00:19:08.880 Luke Scorziell: just be reaching out to similar agency profiles. And now that we’ve done the office hours, I think a much better cold email is gonna be, like.

204 00:19:09.780 00:19:17.739 Luke Scorziell: hey, we just had this office hour, thought you might be interested, here’s the link, let me know if there’s any way I can be of help. Like, that’s, that’s,

205 00:19:18.130 00:19:24.350 Luke Scorziell: I think that’s 10 times better than pitching, anything else, honestly.

206 00:19:24.770 00:19:33.950 Luke Scorziell: So, if you want to find a list of people that, you know, if you want to find 100 agency people, and, like, I talked to Robert and Tom, too, and they thought that the…

207 00:19:34.380 00:19:39.200 Luke Scorziell: Connecting with people on LinkedIn was a really good idea, I think.

208 00:19:39.370 00:19:49.970 Luke Scorziell: Robert, also, it sounds like the campaign idea is fine, just… we’ll want to review the first couple, and… or, like, I’ll help you review and get them to the point, but that’s fine.

209 00:19:50.280 00:19:57.100 Luke Scorziell: So, yeah, so great ideas yesterday, and I think, yeah, good job bringing that up.

210 00:19:57.570 00:20:00.749 Luke Scorziell: But, yeah, if you want to just work on one brief.

211 00:20:00.860 00:20:05.479 Luke Scorziell: Today, and kind of make that, like, an agency-focused brief, and then find

212 00:20:05.910 00:20:08.399 Luke Scorziell: 30 people that I can connect with on LinkedIn.

213 00:20:08.550 00:20:12.299 Luke Scorziell: I’m down to help you with that. I think that’s a really good,

214 00:20:12.850 00:20:18.040 Luke Scorziell: That would be really valuable, versus just, kind of, launching,

215 00:20:18.420 00:20:24.210 Luke Scorziell: Three, kind of, random campaigns, just because we haven’t been doing a whole lot on some of the other verticals.

216 00:20:24.900 00:20:26.139 Ryan Brosas: Yeah, definitely.

217 00:20:27.160 00:20:40.830 Ryan Brosas: Yeah, that… I think that would… that is, would, what do you call this? Remove the, you know, like, focusing on one stuff, that would be really, really good. And thank you for, like.

218 00:20:41.010 00:20:53.800 Ryan Brosas: driving the direction, because if I’m… I’m going to drive it alone, I will just, like, draft all of my ideas and what we did before, and just, draft it, like, from the

219 00:20:54.350 00:20:57.940 Ryan Brosas: From the beginning until the end, I guess.

220 00:20:57.940 00:20:58.620 Luke Scorziell: Yeah.

221 00:20:58.620 00:21:08.419 Ryan Brosas: I can focus on, on, on the agency, so, we can connect our, like, initiative, or, or, or, our office initiative.

222 00:21:09.090 00:21:17.750 Ryan Brosas: So, I think that is a good connection to both, that we’re currently doing. So, yeah, I think that’s a good…

223 00:21:17.990 00:21:20.939 Ryan Brosas: Direction from you.

224 00:21:22.050 00:21:25.310 Luke Scorziell: Sweet, okay. So, yeah, so… Create.

225 00:21:29.270 00:21:37.170 Luke Scorziell: I don’t know what’s the best way to, like… And… Dirty email.

226 00:21:42.680 00:21:46.700 Luke Scorziell: I mean, I don’t really want to know, like, the number that I want to put on it, but…

227 00:21:47.250 00:21:49.390 Luke Scorziell: Sours.

228 00:21:52.680 00:21:53.430 Luke Scorziell: Oh, wow.

229 00:21:54.330 00:21:55.030 Luke Scorziell: Weird.

230 00:22:52.130 00:22:53.200 Luke Scorziell: Oh…

231 00:22:59.540 00:23:07.870 Ryan Brosas: So, just a question. So, agency, is this, like, more on PR, more on marketing?

232 00:23:10.290 00:23:12.380 Luke Scorziell: Yeah, so all… I mean, we can…

233 00:23:13.310 00:23:17.920 Luke Scorziell: I can chat now, I guess, if you want, but like…

234 00:23:28.000 00:23:33.389 Luke Scorziell: Also, Hannah, I know you have to hop off, or have a meeting, so… Good to,

235 00:23:35.040 00:23:36.310 Luke Scorziell: So, like…

236 00:23:49.000 00:24:04.010 Luke Scorziell: I don’t know, personally, that’s… like, I kinda like, yeah, so… Like, I mean… Maybe it’s kind of…

237 00:24:04.280 00:24:07.350 Luke Scorziell: Crazy to try to go after these companies, but,

238 00:24:08.270 00:24:17.929 Luke Scorziell: like, I have people in… in my network that, like, Wyden and Kennedy, this super, like, popular agency,

239 00:24:20.110 00:24:27.819 Luke Scorziell: So this is kind of more of, like, the world that I’m thinking of, because even if we start going after people that,

240 00:24:28.060 00:24:31.849 Luke Scorziell: See, look, David and Goliath, is also on here.

241 00:24:32.160 00:24:41.739 Luke Scorziell: So… These are the agencies that I… I have connections with,

242 00:24:42.530 00:24:47.320 Luke Scorziell: A lot of people in them, or not, not everyone, but, like, huge…

243 00:24:47.420 00:24:50.969 Luke Scorziell: The guy that we’re talking with for Movers and Shakers used to work there.

244 00:24:51.400 00:24:59.510 Luke Scorziell: And so, like… And these… these are just… these are, like, the types of companies that…

245 00:24:59.970 00:25:06.870 Luke Scorziell: would have a ton of different angles for us to go in and help them with. And they’re all connected, a lot of them are connected with,

246 00:25:08.300 00:25:16.559 Ryan Brosas: Yeah, definitely, I think we can… if you want to connect with the… well, this is the, like.

247 00:25:17.910 00:25:29.440 Ryan Brosas: the top… Ads and creative agency, I think we can work like, from… Just getting a connection.

248 00:25:30.020 00:25:39.740 Ryan Brosas: sake, I guess, we can work on, like, from adding an employee, then we can work off, like, like, adding… well…

249 00:25:40.070 00:25:42.970 Ryan Brosas: Just to have a mutual connection.

250 00:25:43.220 00:25:56.400 Ryan Brosas: Then we can work through the decision maker, like, hey, we have a mutual connection, and would love to know about how, how, you…

251 00:25:56.830 00:26:01.599 Ryan Brosas: Tackle this… this kind of, like, you know,

252 00:26:02.600 00:26:09.480 Ryan Brosas: like, solution, or how do you use AI on a daily basis, or, would love to…

253 00:26:09.940 00:26:12.699 Ryan Brosas: Would love to, like, you know, learn.

254 00:26:13.260 00:26:19.120 Ryan Brosas: or something, or swap notes. That is a usual way that we can, think 2…

255 00:26:20.080 00:26:20.780 Luke Scorziell: Yeah, I think…

256 00:26:20.780 00:26:21.370 Ryan Brosas: -Oh.

257 00:26:21.370 00:26:22.030 Luke Scorziell: Yeah.

258 00:26:22.180 00:26:26.729 Luke Scorziell: Well, even just saying, like, something, like, easy, like, here, I’ll just show you, so, okay.

259 00:26:28.580 00:26:31.700 Luke Scorziell: on my network.

260 00:26:32.130 00:26:39.279 Luke Scorziell: All filters… I mean, super… this is super easy. Alright, so I went to USC.

261 00:26:41.790 00:26:43.910 Luke Scorziell: And the USC is like a cult.

262 00:26:44.280 00:26:52.710 Luke Scorziell: Some people like to… prefer, so… Perfect. Look, this is, like…

263 00:26:56.250 00:27:00.860 Luke Scorziell: Like, probably I wouldn’t super wanna, like.

264 00:27:01.090 00:27:05.209 Luke Scorziell: need to connect? Well, I don’t know, so, like, I have a few connections.

265 00:27:06.830 00:27:11.450 Luke Scorziell: Like, I don’t know, you could try to…

266 00:27:12.440 00:27:14.649 Luke Scorziell: So, like, does this make… like, if…

267 00:27:15.410 00:27:19.259 Luke Scorziell: I can outline this and, like, write it out as a strategy, but, like, okay, so…

268 00:27:19.760 00:27:23.360 Luke Scorziell: Eva is the brand manager at Wyden Kennedy, like.

269 00:27:24.130 00:27:26.670 Luke Scorziell: Gosh, I’m such a chapman.

270 00:27:31.330 00:27:32.260 Luke Scorziell: Cheers.

271 00:27:38.160 00:27:44.320 Luke Scorziell: So, I don’t know, I mean, I can try to make a playlist, but like… I know.

272 00:27:45.430 00:27:46.730 Luke Scorziell: Hey, Eva.

273 00:27:48.450 00:27:49.500 Luke Scorziell: Finally…

274 00:28:18.370 00:28:20.130 Luke Scorziell: I don’t know, I mean, I’m just making this one up.

275 00:28:20.660 00:28:28.230 Ryan Brosas: I think the first message should be, like, a short cash flow way, then we can, you can ask for, like.

276 00:28:29.570 00:28:33.360 Ryan Brosas: The usual, like, requests.

277 00:28:39.680 00:28:41.289 Ryan Brosas: Yeah, that’s… that’s fine.

278 00:28:42.850 00:28:51.150 Ryan Brosas: Because, then after that, if she, connected, we can proceed to the next sequence of, like, asking

279 00:28:51.480 00:28:57.529 Ryan Brosas: I’m just interested on… on, like, how you are,

280 00:28:59.390 00:29:02.470 Ryan Brosas: Using AI on, on operation or something?

281 00:29:05.700 00:29:07.799 Luke Scorziell: Yeah, and then, well, I think,

282 00:29:09.670 00:29:14.090 Luke Scorziell: like, so, like, a task that I would have for you,

283 00:29:15.240 00:29:18.419 Luke Scorziell: Just to upload that, or you or Ray, I guess.

284 00:29:49.230 00:29:50.879 Luke Scorziell: I think, like.

285 00:29:56.210 00:29:59.640 Luke Scorziell: Yeah, I like, I like… I… I like having,

286 00:30:06.610 00:30:10.160 Luke Scorziell: like, this as soon as possible in the message, because then I see.

287 00:30:10.980 00:30:14.029 Luke Scorziell: entire fellow treasure, I’d love to connect with you, Fadon,

288 00:30:20.700 00:30:21.730 Luke Scorziell: Hello.

289 00:30:42.490 00:30:43.090 Luke Scorziell: True.

290 00:30:43.090 00:30:43.650 Ryan Brosas: Yay.

291 00:30:43.850 00:30:46.790 Ryan Brosas: I think that would be, like, on the second sequence.

292 00:31:33.060 00:31:39.670 Luke Scorziell: Okay, like, I think that’s pretty, like, that’s great, like this. And then, I mean, the thing is that, like, probably…

293 00:31:41.330 00:31:56.480 Luke Scorziell: like, Lydon and Kennedy… There’s, bigger agency, so, like, Troga… Maybe there’s USC people there.

294 00:31:59.880 00:32:04.390 Ryan Brosas: Okay, this is… this is really good, I can…

295 00:32:04.780 00:32:11.929 Ryan Brosas: take that over. Usc… Should I also, like.

296 00:32:12.540 00:32:17.359 Ryan Brosas: include, Otam and… and,

297 00:32:17.690 00:32:24.880 Ryan Brosas: well, I just… I need to, like, graph the… the… the… what do I call this? The briefers, but just thinking…

298 00:32:25.120 00:32:31.579 Ryan Brosas: thinking through, do we want to include, like, Robert and Utam’s LinkedIn account as well?

299 00:32:31.820 00:32:35.660 Ryan Brosas: So we have, like, a lot of… Ice.

300 00:32:36.090 00:32:36.580 Ryan Brosas: to…

301 00:32:36.580 00:32:37.380 Luke Scorziell: Yeah.

302 00:32:37.380 00:32:39.290 Ryan Brosas: office hours, as well.

303 00:32:39.550 00:32:45.000 Luke Scorziell: Yeah, well, okay, so Luke Tom didn’t go to USC, so… so we wouldn’t do that.

304 00:32:45.600 00:32:45.980 Ryan Brosas: Yeah, yeah.

305 00:32:46.440 00:32:49.459 Luke Scorziell: But, I mean, you could say that for Robert,

306 00:32:52.260 00:33:02.709 Luke Scorziell: Yeah, but… but I just… I wouldn’t connect with, like, the same people, because it’s gonna seem, like, kind of weird. So I would… I would just do it on my account for now, and then…

307 00:33:03.280 00:33:04.560 Luke Scorziell: We can…

308 00:33:13.560 00:33:20.500 Luke Scorziell: Yeah, and then… and then we can kind of add in the same playbook for other

309 00:33:21.190 00:33:24.050 Luke Scorziell: Hey, felons are your fellow trim to see.

310 00:33:24.770 00:33:26.550 Luke Scorziell: I’m just curious, wanted to connect with you.

311 00:33:32.740 00:33:34.880 Luke Scorziell: Here it is.

312 00:33:47.080 00:33:51.860 Luke Scorziell: Yeah, so, I mean, I get, like, Probably, like, a 20-30%.

313 00:33:54.150 00:34:01.940 Luke Scorziell: Maybe more, reply rate when I… when I specifically connect with people at USC.

314 00:34:02.420 00:34:07.389 Luke Scorziell: We’re from USC, so… well. I guess you could just do…

315 00:34:12.100 00:34:16.620 Ryan Brosas: And I can also replicate this angle to…

316 00:34:16.940 00:34:18.719 Ryan Brosas: What do I call this?

317 00:34:19.080 00:34:24.540 Ryan Brosas: to Otam, but more on… his previous school, I guess?

318 00:34:24.770 00:34:26.979 Ryan Brosas: But yeah, this is a good playbook.

319 00:34:28.110 00:34:30.639 Luke Scorziell: Well, yeah, so, I mean, look, like,

320 00:34:34.360 00:34:37.709 Luke Scorziell: And, like, personally, I don’t really mind…

321 00:34:40.070 00:34:44.749 Luke Scorziell: like, Senior Strategist is more of an interesting title to me, also.

322 00:34:45.800 00:34:48.860 Luke Scorziell: I have a ton of mutual connections with him,

323 00:34:50.300 00:34:53.650 Luke Scorziell: Account executive is fine. Like, probably…

324 00:34:55.409 00:35:05.210 Luke Scorziell: I mean, I don’t know. Like, I wouldn’t do, like, interns or students, so… No interns or students.

325 00:35:06.710 00:35:07.910 Luke Scorziell: Yeah, I think…

326 00:35:07.910 00:35:16.929 Ryan Brosas: That is fine. As we are building, like, connection, yeah, I agree, no interns and student, because they couldn’t…

327 00:35:17.150 00:35:22.600 Ryan Brosas: The, you know, not sticking on the company, that is one.

328 00:35:23.140 00:35:35.269 Ryan Brosas: And… Yeah, I think, add, like, connecting to, like, not decision maker,

329 00:35:35.450 00:35:37.709 Ryan Brosas: From the… from, like, you know.

330 00:35:38.400 00:35:50.370 Ryan Brosas: from this space, then I think, building, like, a connection and, like, like, providing awareness of the office hour to these titles.

331 00:35:50.920 00:35:55.869 Ryan Brosas: And then we can go… if they see something valuable, then we can go…

332 00:35:56.240 00:36:05.100 Ryan Brosas: After the decision maker before. I think that… that could… that could be the usual pattern that we could do.

333 00:36:05.900 00:36:07.440 Luke Scorziell: Yeah, well, I think,

334 00:36:08.860 00:36:14.520 Luke Scorziell: like, okay, I won’t do all these, sorry, now that I have momentum on it, I’m just trying to… but,

335 00:36:16.870 00:36:20.560 Luke Scorziell: Okay, so, like, how many people at this point? We searched 7 companies?

336 00:36:21.310 00:36:27.270 Luke Scorziell: Like, okay, like… Marley is…

337 00:36:29.020 00:36:35.900 Luke Scorziell: I don’t know what exactly this is, but… Oh, she graduated…

338 00:36:38.220 00:36:42.859 Luke Scorziell: She worked at Annenberg, so this is… I was a journalism student at Annenberg Media.

339 00:36:43.560 00:36:48.890 Luke Scorziell: our journalism student at Annenberg Media. So she… She was there, like.

340 00:36:54.280 00:36:56.220 Luke Scorziell: She’s a year younger than me.

341 00:36:56.400 00:36:58.590 Luke Scorziell: So I graduated in 2022.

342 00:37:04.830 00:37:07.950 Luke Scorziell: I just, like, it could be like, Ayy.

343 00:37:09.080 00:37:12.199 Luke Scorziell: I believe… I hear it.

344 00:37:58.880 00:38:04.560 Luke Scorziell: Okay, so, yeah, sorry, I guess I don’t need to go through and do it, but, like, yeah, if you want to try to get us up to…

345 00:38:05.310 00:38:09.510 Luke Scorziell: Where I’m sending, like… Dangling. here we go.

346 00:38:10.410 00:38:17.119 Luke Scorziell: Like, yeah, finance, not… maybe not the most relevant. Strategy director is good. I mean.

347 00:38:17.330 00:38:19.690 Luke Scorziell: Group’s strategy director is fine.

348 00:38:20.180 00:38:26.150 Luke Scorziell: Yeah, like, this… I mean, you see how, like, I already have a lot of mutual connections with all these people.

349 00:38:26.430 00:38:27.340 Luke Scorziell: Wow.

350 00:38:28.320 00:38:37.190 Luke Scorziell: And… Yeah, so I don’t… I wouldn’t be super discriminating.

351 00:38:39.510 00:38:41.559 Luke Scorziell: As opposed to just, like.

352 00:38:43.930 00:38:50.489 Luke Scorziell: Because the goal that I’m seeing with this content, and let me know if I’m just kind of beating a dead horse, is…

353 00:38:51.080 00:38:59.009 Luke Scorziell: Like, during these office hours, you’re gonna have basically an hour’s worth of content every time we do one of these that you can use

354 00:38:59.190 00:39:01.979 Luke Scorziell: To create content for the coming week.

355 00:39:02.150 00:39:09.710 Luke Scorziell: Whether that’s a newsletter, social media posts. So the more people we get on these, Whether or not they’re…

356 00:39:09.890 00:39:11.860 Luke Scorziell: I mean, honestly, like, yeah, student…

357 00:39:12.380 00:39:17.650 Luke Scorziell: Students are probably more likely to connect with us, so, like, I’m, in some ways, Nancy…

358 00:39:19.660 00:39:22.730 Luke Scorziell: She’d probably be really excited to, shoot out.

359 00:39:23.190 00:39:25.090 Luke Scorziell: I don’t really seem like she’s a student, though.

360 00:39:25.430 00:39:30.670 Luke Scorziell: Oh, somehow she’s still an intern for 5 years. I think she just hasn’t updated her LinkedIn.

361 00:39:31.240 00:39:32.120 Ryan Brosas: Yeah…

362 00:39:32.120 00:39:39.439 Luke Scorziell: So… Yeah, okay, so I would…

363 00:39:39.620 00:39:46.060 Luke Scorziell: love for you to do this. A lot of the people at Siegel and Gale I interviewed there, almost worked there, so,

364 00:39:46.840 00:39:55.030 Luke Scorziell: I probably know more, too, and if you have questions, just reach out to me. But if this is a playbook that you think you could use to get us, like, get me, like.

365 00:39:55.210 00:39:57.149 Luke Scorziell: 10 to 15 new connections every day.

366 00:39:57.930 00:40:05.859 Ryan Brosas: Yeah, definitely. We’ll, well, I love this, this, this playbook, because, you already have.

367 00:40:06.000 00:40:07.850 Ryan Brosas: You know, you already laid out

368 00:40:08.090 00:40:19.369 Ryan Brosas: an angle, like, same universities, same school, that is good. We can use that as a way of point of, like, connection.

369 00:40:19.540 00:40:39.150 Ryan Brosas: And I can also, like, add other, like, point of connection if they have… well, I can focus on this first, then I can expound more on other angle, but yeah, this is really good. I can… I will… I will, use this as a starting point for the brief, and we’ll send that, later today.

370 00:40:39.490 00:40:49.509 Ryan Brosas: And, we’ll add also my, my, my thoughts on other angle as well, because, we want to, you know, add our…

371 00:40:49.930 00:40:51.250 Ryan Brosas: Wanna call this?

372 00:40:52.370 00:40:55.170 Ryan Brosas: chances. So…

373 00:40:55.510 00:41:05.950 Ryan Brosas: Instead of just sticking on… on… on this, angle, we could add, you know, new, new role as well, or…

374 00:41:06.320 00:41:16.179 Ryan Brosas: I think that’s pretty much what I’m seeing at this moment, or I’m thinking at this moment, but yeah, this is an interesting playbook, and I will use this as a starting point.

375 00:41:16.590 00:41:21.629 Luke Scorziell: Okay, yeah, and I mean, if you create the brief, and then you feel like it’s something that you can give to Rico.

376 00:41:21.960 00:41:26.320 Luke Scorziell: Like…

377 00:41:26.800 00:41:35.020 Luke Scorziell: you know, then we can start running more of these, so, like, I’ll even change my headline, so… Teaching…

378 00:41:35.230 00:41:37.640 Luke Scorziell: Agencies to leverage.

379 00:41:39.090 00:41:39.780 Luke Scorziell: Right on.

380 00:41:41.910 00:41:42.570 Ryan Brosas: Nice.

381 00:41:54.150 00:41:55.040 Luke Scorziell: But what?

382 00:41:56.260 00:41:57.609 Luke Scorziell: Not allowed to have that anymore?

383 00:42:05.710 00:42:06.930 Luke Scorziell: Man, that’s crazy.

384 00:42:07.290 00:42:08.110 Luke Scorziell: Excellent.

385 00:42:08.340 00:42:10.489 Luke Scorziell: Brain idea is getting tossed.

386 00:42:22.180 00:42:22.880 Luke Scorziell: It’s tough.

387 00:42:29.450 00:42:40.500 Ryan Brosas: Yeah, I think that’s pretty much it. Thank you for this, direction, Luke. I appreciate this. We’ll, send it, later today.

388 00:42:40.870 00:42:45.960 Luke Scorziell: Okay, cool. I’ll try to get you some posts, too. So, alright. Good job, Ryan. Good stuff.

389 00:42:45.960 00:42:48.040 Ryan Brosas: Thank you, you too. Thank you.