Meeting Title: Project Check-in with Global VetLink Date: 2026-03-04 Meeting participants: Mustafa Raja, Robert Tseng, Uttam Kumaran, Brylle Girang, Zoran Selinger, Amber Lin
WEBVTT
1 00:01:54.700 ⇒ 00:01:56.160 Robert Tseng: Hey, Mustafa.
2 00:02:00.210 ⇒ 00:02:01.190 Mustafa Raja: Hey, how are you?
3 00:02:01.970 ⇒ 00:02:03.049 Robert Tseng: Good, how are you?
4 00:02:03.050 ⇒ 00:02:03.999 Mustafa Raja: Yeah, doing good.
5 00:02:53.950 ⇒ 00:02:54.880 Brylle Girang: Hello?
6 00:02:55.960 ⇒ 00:02:56.550 Zoran Selinger: Bye.
7 00:02:56.550 ⇒ 00:02:57.459 Robert Tseng: Oh, hey!
8 00:02:57.960 ⇒ 00:02:58.880 Robert Tseng: Hey, guys.
9 00:02:59.230 ⇒ 00:02:59.810 Uttam Kumaran: a…
10 00:02:59.810 ⇒ 00:03:00.480 Robert Tseng: bear with me.
11 00:03:06.280 ⇒ 00:03:12.159 Robert Tseng: Okay, yeah, let’s kind of just check in, see where we’re at with things.
12 00:03:13.610 ⇒ 00:03:16.830 Robert Tseng: Yeah, should we start with default, Mustafa?
13 00:03:18.280 ⇒ 00:03:28.420 Mustafa Raja: Yeah, so, we are still, integrating the, events, and, Greg is going to meet with Nandiga tomorrow.
14 00:03:28.630 ⇒ 00:03:33.380 Mustafa Raja: to sort of instrument those, or work on, next workflows.
15 00:03:35.380 ⇒ 00:03:36.060 Robert Tseng: Okay.
16 00:03:36.060 ⇒ 00:03:42.210 Mustafa Raja: That’s pretty much the date, and apart from that, Demi is working on some of the dashboards that we are going to deliver this week.
17 00:03:43.840 ⇒ 00:03:44.460 Robert Tseng: Great.
18 00:03:44.910 ⇒ 00:03:45.470 Mustafa Raja: Yeah.
19 00:03:47.120 ⇒ 00:03:59.330 Robert Tseng: I’m in signing… I need to sign the last contract with, Global VetLink, so a new client. Probably should start next week, be similar to, kind of, default,
20 00:04:00.140 ⇒ 00:04:06.369 Robert Tseng: Yeah, so I guess, Mustafa, you and Greg will probably end up pairing on that one as well.
21 00:04:06.370 ⇒ 00:04:07.490 Mustafa Raja: Yeah, that’s nice.
22 00:04:08.430 ⇒ 00:04:09.150 Robert Tseng: Great.
23 00:04:10.100 ⇒ 00:04:15.620 Robert Tseng: Yeah, let’s, let’s talk about Zuron, like, Amble.
24 00:04:16.760 ⇒ 00:04:18.910 Zoran Selinger: Yeah, so, testing today.
25 00:04:19.310 ⇒ 00:04:23.240 Zoran Selinger: Unfortunately, I cannot get
26 00:04:23.430 ⇒ 00:04:32.589 Zoran Selinger: the worker to only work on one page, so I’m essentially… I’m enabling for the whole domain for, like, 5 minutes.
27 00:04:32.730 ⇒ 00:04:33.490 Zoran Selinger: then…
28 00:04:34.280 ⇒ 00:04:49.490 Zoran Selinger: stopping, looking at the data, and I’m QAing that way. So far, so good. I’m gonna spend another couple of hours just essentially doing, doing a few different tests.
29 00:04:49.610 ⇒ 00:04:59.939 Zoran Selinger: I still have to confirm a few things on the thank you page tracking, but essentially, that’s the, that’s the goal for today.
30 00:05:00.560 ⇒ 00:05:07.589 Zoran Selinger: I think… I’m not… A serious consideration is the number of requests.
31 00:05:08.520 ⇒ 00:05:11.589 Zoran Selinger: seems to be pretty high, so I need to make sure.
32 00:05:12.120 ⇒ 00:05:17.489 Zoran Selinger: So tomorrow… so, basically, today, I want to confirm functionality.
33 00:05:17.690 ⇒ 00:05:30.570 Zoran Selinger: tomorrow. So, since I can’t do this, like, single page only, and single subdirectory only, it literally has to be the whole domain, or a single subdomain.
34 00:05:31.540 ⇒ 00:05:44.490 Zoran Selinger: I’m gonna kind of switch testing a little bit, so functionality today, and tomorrow, I wanna measure the number of requests, because I don’t want to… don’t wanna have any, any, surprises there.
35 00:05:44.780 ⇒ 00:05:52.719 Zoran Selinger: looks like, from what I’ve seen, we might have even more than 100 million, a little bit more than 100 million a month.
36 00:05:52.990 ⇒ 00:06:00.350 Zoran Selinger: So I just need to make sure that’s… that’s what we’re seeing. So I’m gonna, I’m gonna…
37 00:06:00.920 ⇒ 00:06:08.360 Zoran Selinger: take a… probably… an hour
38 00:06:08.730 ⇒ 00:06:17.069 Zoran Selinger: tomorrow, just having it… having it, working, just to measure how many requests. It’s gonna be, I think.
39 00:06:18.020 ⇒ 00:06:35.049 Zoran Selinger: I’m probably gonna do kinda later than this meeting as well, so I’m kind of catching higher volume hours as well, just so I can see what we can expect. And I think when it comes to testing, that’s gonna be it.
40 00:06:35.300 ⇒ 00:06:42.389 Zoran Selinger: For this week, and we can go to full rollout. If we’re okay with the data coming in.
41 00:06:42.490 ⇒ 00:06:55.680 Zoran Selinger: Seems like a lot of traffic, a lot of rows that are coming in are from the… that profile, like MyJoinMbo, which is when you log in, right? I’m not sure if… if…
42 00:06:55.910 ⇒ 00:06:59.670 Zoran Selinger: I should maybe try to exclude that subdomain.
43 00:07:01.470 ⇒ 00:07:10.650 Zoran Selinger: I’m gonna discuss that. I already see this data, I’m gonna start those conversations today. So, yeah, and then if…
44 00:07:10.960 ⇒ 00:07:13.910 Zoran Selinger: If we’re okay with volume, if…
45 00:07:14.130 ⇒ 00:07:21.739 Zoran Selinger: if the functionality is okay today, yeah, we can… we can really go live on Monday, Tuesday, next week.
46 00:07:22.750 ⇒ 00:07:23.660 Robert Tseng: Okay.
47 00:07:23.660 ⇒ 00:07:25.020 Zoran Selinger: Yeah, yeah.
48 00:07:26.380 ⇒ 00:07:26.780 Robert Tseng: Yeah.
49 00:07:26.780 ⇒ 00:07:27.140 Zoran Selinger: I guess.
50 00:07:27.140 ⇒ 00:07:27.760 Robert Tseng: So…
51 00:07:27.760 ⇒ 00:07:47.670 Zoran Selinger: a few things on their side, like Wicked. They want to know what to do with Wicked. They wanted to confirm again what to do with it. I said again, let’s… right now, we are collecting the identifier, so we can do modeling later with Wicked data, that’s no problem. It’s out of scope, so just…
52 00:07:47.950 ⇒ 00:07:53.800 Zoran Selinger: just… You know, implement as normal, and we’re, for now, right?
53 00:07:54.910 ⇒ 00:07:56.679 Zoran Selinger: Okay, great. Yeah.
54 00:07:58.030 ⇒ 00:08:01.350 Robert Tseng: What would be a target, like, time to wrap up the project, Dan?
55 00:08:02.550 ⇒ 00:08:08.529 Robert Tseng: I mean, we want to, like, kind of just… I mean, I’d like to try to explore renewal with them, but I just want to have a…
56 00:08:08.980 ⇒ 00:08:13.660 Robert Tseng: I forgot what our contract says exactly, so, I feel like we said we did.
57 00:08:13.910 ⇒ 00:08:18.119 Zoran Selinger: In terms of deliverables, are we also calculating,
58 00:08:19.170 ⇒ 00:08:23.160 Zoran Selinger: Like, the discrepancy between one of their tracking tools and…
59 00:08:23.490 ⇒ 00:08:26.700 Zoran Selinger: an edge? Is this one of the deliverables?
60 00:08:28.080 ⇒ 00:08:30.330 Robert Tseng: I would…
61 00:08:30.690 ⇒ 00:08:37.709 Robert Tseng: Brile, if you could pull up the scope that we signed with them, and kind of the deadline of the contract, I think that’d be helpful.
62 00:08:38.520 ⇒ 00:08:43.960 Robert Tseng: I think my… I don’t… I don’t recall putting that into the contract.
63 00:08:45.360 ⇒ 00:08:54.889 Robert Tseng: I think we were just gonna set it up, and that was it. Like, anything maintenance-wise, like, an evaluation, like, on them. But I think I would try to pitch them a retainer, saying, like, hey, like.
64 00:08:54.890 ⇒ 00:08:55.350 Zoran Selinger: Of course.
65 00:08:55.350 ⇒ 00:08:56.030 Robert Tseng: keep.
66 00:08:56.550 ⇒ 00:09:11.629 Robert Tseng: We’ll keep building it. Can you tell me which channels? Okay, so right now it’s just… we haven’t even… we just… we’re setting up the Cloudflare runners right now, but we haven’t actually connected it to the ad platforms.
67 00:09:14.520 ⇒ 00:09:19.770 Zoran Selinger: So, when you say connecting with ad platforms, what does that exactly mean to you?
68 00:09:20.300 ⇒ 00:09:25.550 Robert Tseng: So they want, like, Meta, Google, TikTok.
69 00:09:26.680 ⇒ 00:09:33.339 Robert Tseng: I think that was… they wanted to be able to send the data back to those… to those platforms.
70 00:09:33.940 ⇒ 00:09:45.540 Robert Tseng: And then they also have, like, their affiliates, which is through BASC. So, I mean, actually, the reverse ETL is not part of it. It’s just they want to be able to see, like, they just want to do attribution to those, to those,
71 00:09:45.910 ⇒ 00:09:55.139 Robert Tseng: to those platforms, but… Yeah, I mean, we are collecting the cookies from all of those platforms, basically. Okay, well then, I don’t think that’s…
72 00:09:55.140 ⇒ 00:10:05.459 Zoran Selinger: Yeah, so cookies, click IDs, they’re in there. If we’re missing any and we can discuss that, obviously, we will always, we can always add…
73 00:10:05.700 ⇒ 00:10:09.229 Zoran Selinger: And they’ll just start collecting them.
74 00:10:09.480 ⇒ 00:10:20.809 Zoran Selinger: Yeah, for reverse ETL, obviously, that’s a… that’s a significantly different work than it’s… we’re talking about modeling and… and all of that, so that’s a.
75 00:10:20.810 ⇒ 00:10:21.530 Robert Tseng: Yeah.
76 00:10:22.310 ⇒ 00:10:39.140 Robert Tseng: Actually, I think reverse ETL was part of scope, now that Bri is putting it up. Phase 1, we were saying, like, kind of after the first few weeks, we would… we would push it into paid… paid search and social, which is just those… it’s just, TikTok, Facebook, Meta… sorry, TikTok, Meta, Google, and…
77 00:10:39.240 ⇒ 00:10:42.940 Robert Tseng: I feel like I’m missing one, but they had… I think they had 4 paid… paid channels.
78 00:10:43.480 ⇒ 00:10:47.879 Zoran Selinger: Okay, so we are… we are going to push… so that’s…
79 00:10:48.290 ⇒ 00:10:52.220 Zoran Selinger: would… I think conversion data, then, that’s the idea, to.
80 00:10:52.220 ⇒ 00:10:52.610 Robert Tseng: Yeah.
81 00:10:52.710 ⇒ 00:10:55.190 Zoran Selinger: Yeah. Really specific events.
82 00:10:55.190 ⇒ 00:10:55.520 Robert Tseng: Yeah.
83 00:10:55.520 ⇒ 00:10:59.800 Zoran Selinger: to the platform. Okay, that, sure, that’s very, very doable.
84 00:11:02.140 ⇒ 00:11:14.719 Robert Tseng: Okay, so it seems like we’re coming up on the end of Phase Zero, and then we just have to do a little bit of alignment for Phase 1. So maybe I’ll schedule a Phase 1 with them, like, wrap up next… end of next week.
85 00:11:14.890 ⇒ 00:11:20.219 Robert Tseng: Something like that? Is that fair? And then we’re basically… sorry, like…
86 00:11:20.420 ⇒ 00:11:28.359 Robert Tseng: End of phase zero, which is just, like, the… yeah, and then we’re gonna move into phase one. Like, is that something we can schedule then by the end of next week?
87 00:11:28.360 ⇒ 00:11:30.230 Zoran Selinger: Yes, absolutely, absolutely.
88 00:11:31.460 ⇒ 00:11:32.970 Robert Tseng: Okay, so…
89 00:11:32.970 ⇒ 00:11:35.880 Zoran Selinger: Basically, the full next week is gonna be… that’s…
90 00:11:36.050 ⇒ 00:11:38.520 Zoran Selinger: The system is gonna be in a full rollout.
91 00:11:39.320 ⇒ 00:11:54.649 Robert Tseng: Okay, great. Then, like, I’m gonna be out next week, so if you can just wrap that message to schedule time with them, like, I’ll… I can send a follow-up message on top of them, but, yeah, we wanna… we wanna transition to that. Which means that Amber is also doing some discovery on this client, and…
92 00:11:54.780 ⇒ 00:12:00.019 Robert Tseng: I think we have more time. It’s not likely we need to be done by next week, but would… as we’re…
93 00:12:00.020 ⇒ 00:12:00.349 Amber Lin: We’re pitching.
94 00:12:00.350 ⇒ 00:12:09.419 Robert Tseng: phase… as we’re transitioning to phase one, I think it would be great to share, like, what we’re finding, so we can also start to explore the other… other work with them.
95 00:12:10.590 ⇒ 00:12:11.540 Amber Lin: Yep.
96 00:12:11.940 ⇒ 00:12:12.800 Robert Tseng: I think that would be your…
97 00:12:12.800 ⇒ 00:12:13.390 Amber Lin: Oh.
98 00:12:13.390 ⇒ 00:12:13.900 Robert Tseng: Yeah.
99 00:12:13.900 ⇒ 00:12:23.550 Amber Lin: Yeah, quick update on that. I have the basic, like, overview. I’ve done that. Yesterday, I started on the marketing analysis,
100 00:12:23.680 ⇒ 00:12:30.739 Amber Lin: I know edge tracking would improve it, but I’m currently just using the click IDs in the…
101 00:12:31.310 ⇒ 00:12:47.359 Amber Lin: in one of the tables, and then also for affiliates. I’m using the mart for affiliates. So, I have, like, an average LTV versus CAC, but today I’m going to look at, say, monthly
102 00:12:47.360 ⇒ 00:12:58.960 Amber Lin: CAC, and then past 6… the next 6 months of revenue for a more, like, consistent, accurate picture, because the average, LTV’s not…
103 00:12:59.460 ⇒ 00:13:02.910 Amber Lin: It doesn’t account for more recent customers.
104 00:13:03.110 ⇒ 00:13:15.560 Amber Lin: So I’m gonna try to look at that. I think my Google numbers are a little bit off, so I’m gonna investigate that as well. So hopefully, this week, my goal is to wrap up on the marketing.
105 00:13:15.700 ⇒ 00:13:22.940 Amber Lin: analytics side, and then next week, I can look into the other, aspects, if we have time.
106 00:13:23.560 ⇒ 00:13:32.280 Robert Tseng: Sure. I would look into Eden’s Omni environment, because the dashboards that we set up for them are pretty standard ways of, like, looking at performance marketing, so you don’t have to.
107 00:13:32.280 ⇒ 00:13:33.160 Amber Lin: Awesome.
108 00:13:33.160 ⇒ 00:13:43.879 Robert Tseng: come up with your own creative cuts of, like, how you should measure it, just, like, just look at that, and I think, you know, the AI feature should help you learn how to measure that. And then, like, the…
109 00:13:43.920 ⇒ 00:14:02.820 Robert Tseng: the Eden Control Center, like, spreadsheet that I maintained for ELT at Eden, like, that’s… that’s kind of, like, you know, you could use that as a benchmark if you’re trying to, like, understand, like, well, what… what does… like, is… are you… is what you’re looking at, like, good or… good or good or not? I think just compare it to what we… what… what you… how Eden’s performance is.
110 00:14:03.810 ⇒ 00:14:04.920 Amber Lin: Sounds good.
111 00:14:06.500 ⇒ 00:14:07.230 Robert Tseng: Okay.
112 00:14:07.810 ⇒ 00:14:16.920 Robert Tseng: Cool. I guess, like, Zoran, another thing, so Ellie, we’re still chatting with. I want to, like, kind of get them to push
113 00:14:17.030 ⇒ 00:14:19.159 Robert Tseng: I mean, I’ll basically want to give…
114 00:14:19.890 ⇒ 00:14:29.860 Robert Tseng: get them signed soon. So, what we left off on most recently was I tried to, like, pitch them on, like, a renewal that was focused on
115 00:14:30.290 ⇒ 00:14:33.170 Robert Tseng: Just doing, like…
116 00:14:34.980 ⇒ 00:14:49.089 Robert Tseng: they want to bring, like, they have call tracking data, whatever, they want to bring it into Amplitude, and then put it to Google Ads. So, obviously you were working on stuff with your Google Ads account, we didn’t really touch their Amplitude at the time.
117 00:14:49.320 ⇒ 00:14:53.980 Robert Tseng: And… Yeah, I, I, I guess…
118 00:14:54.840 ⇒ 00:15:01.950 Robert Tseng: I can… I can strategize on, like, how we want to kind of close it, but I’m thinking of trying to get them to just…
119 00:15:02.570 ⇒ 00:15:05.090 Robert Tseng: I might lower,
120 00:15:05.420 ⇒ 00:15:26.280 Robert Tseng: I’m not gonna lower the price of that work, but I want to give them something smaller to bite onto first. Like, if she seems like she wants to do another, like, audit of, like, this particular call tracking Google Ads thing, it may not involve you at that point. It may involve you in the other one. But anyway, I think I’m just, like, kind of saying that out loud to the group that, like, I think
121 00:15:26.690 ⇒ 00:15:36.830 Robert Tseng: I’m gonna try to get her to sign it, sign the… sign the deal, so… so we can get in, get in now, versus, like, she’s just been spinning her wheels for a month, so…
122 00:15:36.830 ⇒ 00:15:39.649 Zoran Selinger: I’m following that a little bit, yeah.
123 00:15:40.110 ⇒ 00:15:44.970 Robert Tseng: Okay, cool. So, that’s kind of what I’m gonna send her today, basically, like.
124 00:15:45.180 ⇒ 00:15:54.320 Robert Tseng: Hey, like, let us know by the end of the week, like, we should just start with this one very narrow thing that you were interested in, but just get it as, like, a pilot first.
125 00:15:54.560 ⇒ 00:15:55.410 Robert Tseng: Okay.
126 00:15:55.770 ⇒ 00:15:59.079 Robert Tseng: Cool. So, I think those are all the main…
127 00:15:59.910 ⇒ 00:16:05.470 Robert Tseng: things. We’re still waiting on, kind of, element pricing, Utom, like, I don’t know, did…
128 00:16:05.470 ⇒ 00:16:06.060 Uttam Kumaran: Yeah.
129 00:16:07.020 ⇒ 00:16:08.460 Robert Tseng: I haven’t heard of that.
130 00:16:08.740 ⇒ 00:16:13.219 Robert Tseng: Yeah, I… I don’t know. I did… Did Phil even…
131 00:16:13.580 ⇒ 00:16:16.580 Robert Tseng: You sent that email to Phil? Yeah.
132 00:16:17.370 ⇒ 00:16:19.260 Robert Tseng: Yeah, okay, well, I’ll bother you.
133 00:16:19.260 ⇒ 00:16:25.520 Uttam Kumaran: But they’re sort of in their, like… yeah, they’re sort of in their off week, but, like, they all should be checking emails, so…
134 00:16:25.960 ⇒ 00:16:26.460 Robert Tseng: Yeah.
135 00:16:26.460 ⇒ 00:16:27.670 Uttam Kumaran: Like, yeah.
136 00:16:31.770 ⇒ 00:16:45.280 Amber Lin: If it’s still in flux, I know there’s some modeling that I would need to do for BEST to improve that. Should I… should I still ask the Wish to do it, or are we just on pause with them?
137 00:16:49.170 ⇒ 00:16:51.160 Uttam Kumaran: For retail, or for what?
138 00:16:51.160 ⇒ 00:16:58.549 Amber Lin: Yeah, for the wholesale, like, by SKU, by price reporting for the.
139 00:16:58.550 ⇒ 00:17:05.669 Uttam Kumaran: Just continue to add, like, add tickets to the backlog, and then Awash will keep… like, we’ll just continue pace, like what we’re used to.
140 00:17:05.670 ⇒ 00:17:08.399 Amber Lin: Oh, okay. Okay, okay. Sounds good.
141 00:17:13.660 ⇒ 00:17:20.139 Robert Tseng: Okay, cool. So I’m gonna try to come up with a message to follow up with them, too. So I’ll run that by you, Tom.
142 00:17:20.359 ⇒ 00:17:31.580 Robert Tseng: I don’t know if I want to touch on, like, hey, we know that price is, like, inhibit, like, kind of prohibitive, or inhibiting kind of them, but, like, I… I don’t really know if I want to say that over email, so…
143 00:17:31.940 ⇒ 00:17:33.240 Robert Tseng: I have to think about it.
144 00:17:34.430 ⇒ 00:17:42.929 Uttam Kumaran: Yeah, I think the other thing is, like, for the… we’re gonna have a month, like, we’re basically almost done with our Omni plan for the month.
145 00:17:43.090 ⇒ 00:17:46.269 Uttam Kumaran: So that’s what we’re gonna kick off with. So, like, I don’t see them…
146 00:17:46.890 ⇒ 00:17:52.149 Uttam Kumaran: I don’t know, I still have a lot of confidence that they’ll come in somewhere close, just not sure.
147 00:17:52.400 ⇒ 00:17:59.480 Robert Tseng: I think they’re gonna get closer to option A, but, like, I… I think… I don’t know if they need us to slash it down to…
148 00:18:00.070 ⇒ 00:18:04.440 Robert Tseng: I don’t know, I mean, I think 60, 60K a month is probably as low as I would go.
149 00:18:06.890 ⇒ 00:18:11.090 Uttam Kumaran: Yeah, I mean, I think… so, yeah, I mean, I’m looking forward to seeing, like, what they say.
150 00:18:12.960 ⇒ 00:18:13.570 Robert Tseng: Yeah.
151 00:18:14.560 ⇒ 00:18:17.040 Robert Tseng: Okay, well, let’s see.
152 00:18:17.640 ⇒ 00:18:23.610 Robert Tseng: Alright, yeah, thanks, thanks all. I think we’re just kind of in a… we’re just trying to keep, keep, keeping on with what we’re doing.
153 00:18:24.580 ⇒ 00:18:25.260 Uttam Kumaran: Okay.
154 00:18:25.460 ⇒ 00:18:26.910 Zoran Selinger: Okay, see y’all.