Brainforge Interview

Date: March 3, 2026 Source: Granola Meeting ID: e4f9a68f-f241-4ded-8d82-70639fc1a836 URL: https://notes.granola.ai/t/e4f9a68f-f241-4ded-8d82-70639fc1a836

Participants:


Joaquin’s Background & Current Work

  • Consulting for former Elite Daily co-founder on music royalty recovery business
    • $2 billion in missed royalties annually from streaming platforms
    • Edge case platforms and tracking configuration issues
    • Leading outsourced Philippines engineering team
  • Previously at Leafflink: 80 engineers → 8 engineers over 2 years during contraction
    • $430M gross monthly volume platform
  • Currently taking Deep Atlas AI course (online + in-person starting April)
    • Building LLMs from scratch, production deployment, agentic AI
    • Experimenting with TD tool for local AI task management

Brainforge’s AI-Native Operations

  • 25 people total, mostly engineers (10-11 data, 5 AI, rest ops/design/marketing)
  • Internal platform built on monorepo with cursor integration
    • All employees trained on cursor regardless of role
    • Markdown instruction files for accessing Slack, meetings, client data
    • Knowledge layer across enterprise systems (Hubspot, transcripts, etc.)
  • Client work structure: engineers handle project management + client presentations
    • Eliminated dedicated account/project managers
    • Teams of 3+ people, split across 2-3 clients typically

Service Offerings & Technical Stack

  • Three core services: data, strategy/analytics, AI
  • AI focus areas:
    1. Internal workflow automation (custom builds, not N8N)
    2. Knowledge layer implementation for enterprises
    3. Data analyst agents for recurring insights
  • TypeScript-heavy stack, cloud-native architecture
  • Client work ranges from basic chat implementations to complex RAG systems
  • Revenue growing: turning down work due to staffing constraints

Next Steps

  • Joaquin to meet with Sam (AI team lead) for technical discussion
  • Introduction to Kayla (recruiting/people lead) for process overview
  • Potential AI team opening available
  • Focus on practical AI application development vs. surface-level automation

Transcript

Full transcript available in Granola. See URL above.

(https://notes.granola.ai/t/e4f9a68f-f241-4ded-8d82-70639fc1a836)