Meeting Title: Omni and Mixpanel Project Sync Date: 2026-02-23 Meeting participants: Greg Stoutenburg, Robert Tseng


WEBVTT

1 00:03:13.420 00:03:14.700 Robert Tseng: Hey, Greg.

2 00:03:19.980 00:03:22.930 Greg Stoutenburg: There we go. Hey! How’s it going?

3 00:03:23.370 00:03:24.340 Robert Tseng: Good, how are you?

4 00:03:24.660 00:03:25.410 Greg Stoutenburg: Good.

5 00:03:26.750 00:03:45.700 Greg Stoutenburg: Yeah, I clicked the… the little arrow in the audio box. I clicked, like, the little arrow so the setting comes up, and it’s a total… so if you misclick there, instead of turning your audio on, you will open the menu, click again to close the menu, click again to open your audio. So you’re in for 3, if you, if you…

6 00:03:46.380 00:03:50.260 Greg Stoutenburg: So I’m sitting there, you say hi, you immediately, like, panic, like, no, I’m trying to turn it on.

7 00:03:50.830 00:03:51.830 Robert Tseng: Yeah.

8 00:03:52.100 00:03:53.579 Greg Stoutenburg: Happy Monday. You have a good weekend?

9 00:03:53.580 00:04:01.049 Robert Tseng: Yeah, happy Monday. Yeah, no, weekend was good. I mean, I’m sure you’re dealing with the snowstorm, and you’re in your neck of the woods, too, but .

10 00:04:01.390 00:04:01.960 Greg Stoutenburg: Yeah.

11 00:04:02.160 00:04:06.320 Robert Tseng: Yeah, it was good. Quality time with the wife, and it was restful, yeah.

12 00:04:06.320 00:04:09.429 Greg Stoutenburg: Yeah, cool. Yeah, I love the picture you put up.

13 00:04:09.560 00:04:14.199 Greg Stoutenburg: Snow… a snowy morning is just such a nice thing. It’s just nice.

14 00:04:14.370 00:04:24.210 Robert Tseng: Yeah, I mean, this is probably the most beautiful I’ve seen my block. It’ll be really gross tomorrow and the day after, once they start assaulting the streets and…

15 00:04:24.210 00:04:24.650 Greg Stoutenburg: Yeah.

16 00:04:24.650 00:04:27.600 Robert Tseng: All the people and animals come out to leave there.

17 00:04:27.930 00:04:30.040 Robert Tseng: To defecate all over.

18 00:04:30.040 00:04:47.549 Greg Stoutenburg: Right, right. But for now, you know, it was funny, so growing up in Michigan, my mom just loved the look of snow on the front yard so much that after a snowfall, she would say, we’re not allowed to go in the front yard. Like, go build a snowman in the back, or some walls in the back. Do not touch the front.

19 00:04:47.550 00:04:48.260 Robert Tseng: Yeah.

20 00:04:48.710 00:04:55.080 Robert Tseng: I don’t know if you… I was born in Michigan, and I have some childhood memories, and my mom was like that, too, so…

21 00:04:55.080 00:04:55.960 Greg Stoutenburg: Okay, alright.

22 00:04:55.960 00:04:57.430 Robert Tseng: Yeah, yeah.

23 00:04:57.430 00:05:00.279 Greg Stoutenburg: I forgot that. Yeah, I forgot that. Where were you born?

24 00:05:00.280 00:05:01.620 Robert Tseng: I was born in Troy.

25 00:05:02.050 00:05:03.409 Greg Stoutenburg: Okay, maybe that did count.

26 00:05:03.410 00:05:04.010 Robert Tseng: Yeah.

27 00:05:04.160 00:05:05.730 Robert Tseng: Yeah.

28 00:05:05.730 00:05:06.470 Greg Stoutenburg: familiar.

29 00:05:06.610 00:05:19.889 Robert Tseng: It’s, yeah, it’s like a suburb in Detroit. Both my parents are U of M, grads, and then, I moved to California, like, kind of more towards the, like, around 9, 9 or 10 years old.

30 00:05:19.890 00:05:24.290 Greg Stoutenburg: Okay, alright, nice. Yeah, yeah. My dad worked in Troy for a while.

31 00:05:25.230 00:05:26.480 Robert Tseng: Automotive?

32 00:05:27.040 00:05:27.920 Robert Tseng: Okay.

33 00:05:27.920 00:05:35.479 Greg Stoutenburg: Oh, automotive, yep. So he worked for… he was a project manager for a company that made the machines that make cars on assembly lines.

34 00:05:35.630 00:05:36.320 Robert Tseng: Hmm.

35 00:05:36.540 00:05:37.150 Robert Tseng: Very cool.

36 00:05:37.370 00:05:49.880 Greg Stoutenburg: Yep, so then, so then, yeah, toward the end of his career there, as so much automotive manufacturing moved to the South, worked in Tennessee for a while, worked in Alabama for a while, and then the company was just over, and that was it.

37 00:05:49.880 00:06:06.229 Robert Tseng: Yeah, yeah, yeah. Now, similar story. My dad’s kind of company got relocated to… or his assignment got relocated to the South, and he was like, maybe I’m gonna leave automotive, and he went to, like, biomedical instrumentation or whatever, so that was kind of in the… on the West Coast.

38 00:06:06.230 00:06:07.829 Greg Stoutenburg: Nice, nice that you can make that shift.

39 00:06:08.060 00:06:08.760 Robert Tseng: Yeah.

40 00:06:08.760 00:06:09.480 Greg Stoutenburg: Yeah.

41 00:06:10.510 00:06:21.420 Robert Tseng: Cool. Well, I guess I put a couple things on our, agenda, so do you want to chat through the Omni stuff? I know there’s some tickets that maybe we could just kind of run through, make sure that things are kind of in…

42 00:06:22.080 00:06:22.790 Robert Tseng: D…

43 00:06:22.790 00:06:23.390 Greg Stoutenburg: Yeah.

44 00:06:23.390 00:06:31.630 Robert Tseng: that these are all still up-to-date. I mean, we don’t have to, like, kind of scrub it all now, but just want to at least get a sense of, are these all still the right things?

45 00:06:31.740 00:06:35.829 Robert Tseng: We briefly talked about this, and I know Jasmine has some time with you.

46 00:06:35.890 00:06:50.110 Robert Tseng: at some point in the next couple days, I told her specifically to make sure, yeah, just to kind of pair with you, and so you feel good about, like, what we need to do on the cutover, so… Cool. I think she’s pretty… like, she comes from a more disciplined, like.

47 00:06:50.110 00:06:56.369 Robert Tseng: every experiment, like, needs to have, like, a pre- and post, like, checklist, so, like, I think just…

48 00:06:56.370 00:06:56.740 Greg Stoutenburg: Okay.

49 00:06:56.740 00:07:02.870 Robert Tseng: She should be just a good thought partner for, like, what, this should look like, as she’s done some,

50 00:07:03.010 00:07:06.209 Robert Tseng: tooling migrations before, so hopefully she can be helpful there.

51 00:07:06.520 00:07:06.900 Greg Stoutenburg: Cool.

52 00:07:08.130 00:07:16.010 Robert Tseng: other than that, like, I know there’s, like, a… still a chunk of Mixpanel work, maybe I’m gonna knock that out also with the…

53 00:07:16.170 00:07:18.279 Robert Tseng: We have, like, the…

54 00:07:18.560 00:07:30.410 Robert Tseng: slide, specifically. So, I understand that it’s not fully, like, something that you can, put together on your own, at least the perspective that I was hoping to get out of… I’m gonna pull up your message now.

55 00:07:30.550 00:07:40.339 Robert Tseng: yeah, so… you said a full-on mixed panel debugging, looks like more instrumentation,

56 00:07:40.710 00:07:45.000 Robert Tseng: Is there… I mean, didn’t we… we talked about how, like, there isn’t really, like.

57 00:07:45.140 00:07:56.650 Robert Tseng: we never really diagnosed, like, how much… like, is there really error there? Like, it seemed like there was some stuff that Josh pointed out in his audit, but, like, we never really looked into it in too much detail, so,

58 00:07:56.930 00:07:58.549 Robert Tseng: Yeah, I guess, like.

59 00:07:58.880 00:08:08.049 Robert Tseng: I’m not really sure how to communicate that to ELT. Like, I think… Yeah. Yeah, so I think that’s a question mark for me, like, I don’t really know how much to say on that part.

60 00:08:08.050 00:08:21.040 Robert Tseng: And then as far as, like, yeah, like, what’s the sequencing for, like, the next steps, like, if you were to take that on as a work stream? Like, if he’s… if there… it seems like it’s something that he cares about, still, because he’s still talking to me about it here and there, but…

61 00:08:21.060 00:08:26.939 Robert Tseng: So yeah, I think it’s a time to kind of bring that back into scope, I think, after this migration, yeah.

62 00:08:26.940 00:08:45.680 Greg Stoutenburg: Yeah, sounds good. Yeah, Ryan cares about Mixpanel, and we got the Mixpanel audit. I was able to have a call with Ryan and Josh this morning, where he pointed out what the identity issue was, because, you know, like I said, like, the thing that he said was an issue in the audit, like, there’s a feature that’s turned on, so… Yeah. Can you, like, give an example?

63 00:08:45.680 00:09:08.830 Greg Stoutenburg: And he pointed to a user… the user was him. He just, in one single login, went to the website, clicked around in some stuff, and two users was… were created. One was just all the auto-tracked events from the user, on the one side, just a bunch of auto-tracked stuff, and then anything that was actually a custom event looks like it was most likely a user that was created by…

64 00:09:08.830 00:09:11.380 Greg Stoutenburg: segment sending over data from BASC.

65 00:09:11.780 00:09:13.329 Greg Stoutenburg: So… Okay. Alright.

66 00:09:13.330 00:09:15.390 Robert Tseng: It’s not stitching correctly in Mixpanel.

67 00:09:15.390 00:09:19.240 Greg Stoutenburg: It’s not stitching correctly in Mixpanel, but it’s reasonable

68 00:09:19.390 00:09:23.180 Greg Stoutenburg: to imagine that the scope is pretty comprehensive, right? If, if…

69 00:09:23.360 00:09:41.589 Greg Stoutenburg: if anyone doing anything that makes its way into BASC gets a new user created, then you’re gonna have, you know, approximately 2X users. Anyone who goes into an intake is gonna have a duplicate user. Now, what happens if they actually go through and complete a purchase? Maybe at that point it actually does get stitched together, so maybe this only applies to non-customers.

70 00:09:41.860 00:09:42.450 Robert Tseng: Yeah.

71 00:09:42.450 00:09:53.360 Greg Stoutenburg: But, yeah, so getting… I wanted to get at least this far, because now… I said to Ryan, like, alright, this at least gives me enough information that I can investigate how much work needs to be done to take this on.

72 00:09:55.180 00:10:18.110 Greg Stoutenburg: Probably not a this week thing, given the migration, but I can take it up. So, we’d want a comprehensive event tracking plan. I told Ryan, we need to think through strategically what it is you want users to be doing, so I understand there’s changes being made to the landing pages as well. And at that point, like, make a decision. If we’re gonna have identity information coming in from

73 00:10:18.110 00:10:22.280 Greg Stoutenburg: Basque via segment, then let’s just have users created there.

74 00:10:22.280 00:10:37.290 Greg Stoutenburg: and do something in NextPanel for, you know, and maybe just make the decision that any, any auto-tracked event, we decide that we’re gonna stitch together customers only, so anyone who’s got only auto-tracked events is not a customer.

75 00:10:37.380 00:10:45.500 Greg Stoutenburg: And we learn something about web analytics, or something like that, right? Yeah. Point being, just, let’s think through what it is we want to do, and then have the data plan follow it.

76 00:10:46.000 00:10:46.570 Robert Tseng: Okay.

77 00:10:47.630 00:10:55.000 Robert Tseng: Cool, I mean, that sounds good. So, I mean, as far as, like, kind of, like, the slide is concerned, 225…

78 00:10:55.570 00:11:02.370 Robert Tseng: Yeah, I mean, however we want to present it, you can recycle the same thing, but, like, I feel like some sort of, like.

79 00:11:02.490 00:11:10.159 Robert Tseng: I mean, these are called chevrons, but, like, some sort of, like, sequencing, where today, kind of just, like, kind of highlighting the details of, like,

80 00:11:10.450 00:11:34.090 Robert Tseng: you can literally just copy and paste the slide if you want. Like, where, like, Josh is kind of… not just Josh, but, like, what the finding of… I mean, I don’t think it’s just duplicate things, like, that makes sense to me. Like, we aren’t supposed to identify them until they’ve actually become a customer, so if he’s just clicking on the website and opening multiple sessions, we… MixedPanel should not be stitching them. So that’s actually, like, that’s… that’s how it’s set up in this health…

81 00:11:34.090 00:11:47.159 Robert Tseng: environment. We can’t actually stitch them. So, I don’t actually think that’s a problem, still. How much it is, is it actually 2X the number of events? Like, I mean, whatever. Their Mixpanel plan’s pretty small, in my opinion, anyway. They spend, like, less than a grand per month.

82 00:11:47.160 00:11:48.040 Robert Tseng: Yeah.

83 00:11:48.380 00:11:49.440 Greg Stoutenburg: Even with overages.

84 00:11:49.740 00:12:14.599 Robert Tseng: Yeah, even with overages. So there’s that, and then there’s, like, yeah, maybe we need to do some of the event redesign. Like, we… I guess before you, when Henry was still here, I had asked him to strip out a bunch of, like, the extra events, because they were doing everything from page scrolls or whatever, so that was really beefing up the mixed panel bill. I had already cut it down by third… by two-thirds, by, like, removing all that stuff. So now it’s really just, like, page views. I mean, there’s some auto… the auto tracker is on, so…

85 00:12:14.600 00:12:36.799 Robert Tseng: If we want to turn off auto-capture, like, that’s also a way to save things. Like, we don’t… unless we really care about where they’re clicking on particular pages, which they’ve never really expressed that level of nuance, it’s really just, like, have they visited this page? Did they, like, what did they answer on this question? So, I think it’s kind of your discretion on, as you’re designing it, what’s helpful for them to capture for the non-customer side.

86 00:12:36.800 00:12:52.920 Robert Tseng: Which is obviously the most important side, because Adam has this idea that he thinks that if we have Mixpanel optimized, we will be able to inform the, like, the web team on how to better design a better user experience so that more people are converting on their site. So, like, this is, like, a conversion rate optimization, like.

87 00:12:52.920 00:12:53.510 Greg Stoutenburg: That helps, like…

88 00:12:53.510 00:12:55.590 Robert Tseng: work stream. So, yeah.

89 00:12:55.590 00:12:56.330 Greg Stoutenburg: I don’t want it to…

90 00:12:56.330 00:13:03.570 Robert Tseng: If you want to frame it… if you want to frame it that way, then yeah, I think he’s gonna sign off on it, bam, we’re gonna get the time to do that. So…

91 00:13:03.800 00:13:06.050 Robert Tseng: Yeah, and then, I guess, like.

92 00:13:06.050 00:13:29.099 Robert Tseng: you know, the outcome is kind of… you just write whatever vision you want here, and then we can kind of figure out what goes in the middle. So, I think a slide like this for, like, the MixPanel stuff, with the context that you have now, you don’t have the Health OS, so you can maybe leave the middle part blank. I’ll fill that in. Health OS, they’ve literally renamed this so many times. It was Remo, Eden OS, Health OS. This is just, like, the new non-BASC system.

93 00:13:29.100 00:13:33.949 Robert Tseng: what’s going to be different? I can fill in those blanks of, like.

94 00:13:33.970 00:13:50.720 Robert Tseng: you know, we’re gonna have better parity on, like, the customers, because they’re not gonna have to be created in BAS before they’re actually identified here. Like, there’s just… there’s, like, some stuff about, like, the, that I’ll be able to pull in, to that language. So you could just leave that section blank for me. Great. And then I think that’ll be a good slide.

95 00:13:51.030 00:13:52.470 Greg Stoutenburg: Yep. Okay, cool.

96 00:13:53.170 00:13:53.790 Robert Tseng: Cool.

97 00:13:54.890 00:13:55.460 Greg Stoutenburg: Yep.

98 00:13:56.510 00:14:09.440 Robert Tseng: Yeah, I basically had… yes, Surf is the guy who’s been building the Health OS thing, so, he’ll… well, well, I’ll… I have another slide with him, so no worries there. Anything else that we were supposed to cover?

99 00:14:09.670 00:14:15.069 Robert Tseng: We’re saying Q1 roadmap. Okay.

100 00:14:16.570 00:14:23.329 Robert Tseng: Yeah, so as far as Q1 roadmap goes… I mean, Q1’s already, you know, more or less, like, we’re in the last third here, so…

101 00:14:23.330 00:14:23.960 Greg Stoutenburg: Yep.

102 00:14:23.960 00:14:33.269 Robert Tseng: We’re gonna get the Omni done, hopefully this mixed channel thing comes back, and yeah, you know, that’s just gonna be probably the next… the next main thing that you’re gonna be working on.

103 00:14:33.480 00:14:42.170 Robert Tseng: Yeah, so I feel like that’s it. There’s a couple other ad hoc things that are coming up, like Danny had shared this doc with me, which I haven’t reviewed yet, so I was gonna spend some time

104 00:14:42.680 00:14:52.749 Robert Tseng: I mean, it’s clearly… I think he used Gemini to help him build this. This sounds like an AI teamwork thing, stream, so…

105 00:14:52.750 00:14:53.310 Greg Stoutenburg: Okay.

106 00:14:53.310 00:14:53.850 Robert Tseng: like.

107 00:14:54.200 00:15:02.899 Robert Tseng: you know, I… I mean, this is my first time opening this, but he sounds like he wants, like, a Monday, like, a weekly report of, like.

108 00:15:03.070 00:15:15.400 Robert Tseng: where’s people… where are people’s time being spent? Like, off of their… their meetings that they’re spending, the messages that they’re sending? And he just, like… I mean, it’s… it kind of feels like a Big Brother agent kind of thing.

109 00:15:15.730 00:15:32.549 Robert Tseng: I don’t really know if we’re gonna be able to build all this stuff, but, like, I mean, whatever. I don’t really know if this ends up coming on your plate, and you’re basically kind of, like, PMing, and I might bring a couple AI engineers onto this side, and this could be another workstream.

110 00:15:32.550 00:15:36.010 Robert Tseng: So yeah, I feel like this is another thing that could come up.

111 00:15:36.040 00:15:44.400 Robert Tseng: And then, I guess I’m going back to… the roadmap here, yeah.

112 00:15:45.220 00:15:55.859 Robert Tseng: Yeah, I guess this is still kind of the VWO work. They brought in a retention agency called Propel, I don’t know if you’ve met with them yet. If not…

113 00:15:55.860 00:15:57.609 Greg Stoutenburg: Just found out about this, yeah.

114 00:15:57.610 00:16:02.210 Robert Tseng: Yeah, Zoran is talking to them later today, I think.

115 00:16:02.360 00:16:10.069 Robert Tseng: Which is fine, I don’t mind them taking on that work stream. I mean, that just means that they might end up eating into this scope, which is fine. I…

116 00:16:10.070 00:16:10.620 Greg Stoutenburg: Right.

117 00:16:11.200 00:16:12.210 Robert Tseng: I guess…

118 00:16:12.590 00:16:29.560 Robert Tseng: I would still like us to be involved in some way, because they’re… I mean, I’m hoping they’re just temporary, and I want that. I mean, if anything, we could just learn from what they’re doing and see if this is something that we can take on. But, so yeah, just like a… that might… that might eat into what we’re doing on these two things.

119 00:16:29.560 00:16:42.550 Greg Stoutenburg: Yeah, yeah, there’s gonna be… and in the weekly quick sync with Zoran and Mitesh, and I, it sounds like the agency, Power Digital as well, I mean, I think they’re gonna be… they’re going to be eating into some of the… the experimentation stuff.

120 00:16:42.550 00:16:52.409 Greg Stoutenburg: But I think that that’s okay. I’ve sort of pivoted in a bit, and, you know, I mean, you said product manager. Yeah, basically. I’m being Danny and Ryan’s product manager for experimentation.

121 00:16:52.630 00:16:53.110 Robert Tseng: Yeah.

122 00:16:53.110 00:17:12.759 Greg Stoutenburg: I think that’s good. So, I, I got him to implement the RICE scoring stuff, and, so today, we had, the weekly… the bi-weekly sprint planning call, and we just went, you know, sort… sort descending on that rice, score column, and our first thing we’re gonna do is revamp, the GLP-1.

123 00:17:12.760 00:17:13.900 Greg Stoutenburg: Landing page.

124 00:17:13.960 00:17:21.339 Greg Stoutenburg: you know, there was an old experiment that they had sort of, like, put on pause a while ago, they’re bringing it back up because that’s what the score says to do, like, perfect, so…

125 00:17:21.349 00:17:23.509 Robert Tseng: Hey, can that be a slide here, too? Like, I don’t know what.

126 00:17:23.510 00:17:24.320 Greg Stoutenburg: Yeah, I’ll put that in.

127 00:17:24.329 00:17:25.179 Robert Tseng: So, yeah, that would be.

128 00:17:25.180 00:17:26.060 Greg Stoutenburg: Yeah, I’ll put that in the description.

129 00:17:26.060 00:17:26.740 Robert Tseng: Watch that.

130 00:17:26.740 00:17:37.889 Greg Stoutenburg: This will be the follow-up, because… so, I had… the last time that you were presenting to ELT, I mentioned that, you know, we’re gonna do my recommendations, and then after that, I actually managed to talk to them.

131 00:17:37.890 00:17:38.220 Robert Tseng: Yeah.

132 00:17:38.220 00:17:55.060 Greg Stoutenburg: and have them implement it, you said, you know, make sure that there’s, like, a takeaway on, like, what the next part is. Now I can say, the next part is they’ve got a reorganized backlog that, that they’ll sort of continue to iteratively go at every couple of weeks in a principled way to

133 00:17:55.160 00:17:57.399 Greg Stoutenburg: To decide what we’re going to do.

134 00:17:58.220 00:18:00.820 Robert Tseng: Okay, great, yeah, I remember this.

135 00:18:01.320 00:18:07.550 Robert Tseng: Cool. Yeah, I mean, I think those are two meaty slides. I think that’s… that’s all you… that’s all we need. Yep. Yeah.

136 00:18:08.640 00:18:09.530 Robert Tseng: Cool.

137 00:18:09.710 00:18:10.320 Greg Stoutenburg: Cool.

138 00:18:10.400 00:18:11.460 Robert Tseng: Anything else?

139 00:18:11.610 00:18:20.740 Greg Stoutenburg: Nope, I don’t think so. I mean, I think, basically, for the very specific question that I had put in Slack, the answer is just keep going, and then after the Omni project, pick up the Mixpanel stuff.

140 00:18:21.000 00:18:22.170 Robert Tseng: Yeah, I think so.

141 00:18:22.340 00:18:25.080 Greg Stoutenburg: Yeah. Cool. Awesome. Thanks for the time.

142 00:18:25.270 00:18:26.309 Robert Tseng: Cool. Thanks, Greg.

143 00:18:26.310 00:18:27.400 Greg Stoutenburg: Appreciate it. See ya.

144 00:18:27.400 00:18:27.790 Robert Tseng: Nice.