GTM Planning + Kickoff

Date: February 23, 2026 Source: Granola Meeting ID: 6c49d09e-1f05-4631-b836-a87221d4bf6b URL: https://notes.granola.ai/t/6c49d09e-1f05-4631-b836-a87221d4bf6b

Participants:

Summary

Meetings booked: 9 last week (excluding Omni partner call)
- Tracking discrepancies noted between different metrics
- Some meetings booked previous week appeared on calendar this week
- Need better attention to reporting accuracy going forward
Pipeline added: 4 MQLs (clarified as leads with contact information)
- Default pipeline value: $10k minimum (no deals under this threshold)
- MQL to SQL conversion target: 30%
Content performance insights:
- Thought leadership posts significantly outperform service-oriented content
- AI-generated comments receiving pushback from audience
- Partner-related content shows 5x better engagement with ICPs

Current capacity assessment: 5 active campaign “slots” maximum
- Context switching between campaigns main bottleneck
- Luke at capacity due to mental overhead, not output volume
Partnership momentum accelerating:
- Omni relationship progressing from multiple angles (marketing + direct sales)
- Snowflake relationship 1-2 months from weekly cadence
- Industry benchmark: 50% revenue from partners
Resource allocation proposal:
- Reduce content volume from 10 to 8 posts weekly
- Shift focus: 50% partner content, 25% thought leadership, 25% single service line
- Luke to focus exclusively on Omni and Snowflake partnerships
- Other partner opportunities to be qualified by Uttam

Quality vs quantity debate resolved:
- Maintain AI assistance but increase manual oversight
- Partner-focused content gets higher engagement and reach
- Thought leadership builds trust and credibility
New content mix:
1. Partner demos/showcases (weekly for Omni and Snowflake)
2. Personal reflections and thought leadership
3. Single service focus: “Brainforge - forge your company brain”
- Stop context switching between multiple services weekly

$20k contract dispute with client over scope creep
- Original SOW expanded significantly without contract adjustments
- Client demanding more deliverables than contracted
- Brainforge delivered additional features without charging
Resolution approach:
1. Document all deliverables vs original SOW
2. Show value delivered beyond contract
3. Propose new hourly structure: $300 (s t r a t e g i s t),$ 250 (mid-level), $200 (junior)
- $10k monthly minimum for ongoing relationships