Meeting Title: Weekly Strategy Sync with Team Date: 2026-02-10 Meeting participants: Greg Stoutenburg, Amber Lin, Robert Tseng, Mustafa Raja
WEBVTT
1 00:02:39.280 ⇒ 00:02:40.380 Greg Stoutenburg: Hey, good morning.
2 00:02:40.530 ⇒ 00:02:41.330 Robert Tseng: Hey, Greg.
3 00:02:41.880 ⇒ 00:02:42.949 Robert Tseng: How’s it going?
4 00:02:43.530 ⇒ 00:02:45.439 Greg Stoutenburg: It’s going pretty well. How are you?
5 00:02:46.740 ⇒ 00:02:48.320 Robert Tseng: Good, good to be home.
6 00:02:48.930 ⇒ 00:02:51.310 Greg Stoutenburg: Where… oh yeah, where were you? I forgot.
7 00:02:51.610 ⇒ 00:02:53.539 Robert Tseng: I was in Orlando.
8 00:02:53.660 ⇒ 00:02:59.039 Robert Tseng: I… my wife and I were celebrating our 5-year anniversary over the weekend.
9 00:02:59.270 ⇒ 00:03:02.839 Greg Stoutenburg: Five! Nice! Congratulations! That’s a good one!
10 00:03:02.840 ⇒ 00:03:03.450 Robert Tseng: Yeah.
11 00:03:03.880 ⇒ 00:03:08.650 Greg Stoutenburg: Yeah, sweet. I mean, did… I assume you did Orlando things.
12 00:03:09.210 ⇒ 00:03:19.250 Robert Tseng: Yeah, we did, we did one of the Disney parks. I mean, normally people spend, like, a week in Disney World, because they’re just, like, it’s, like, huge, but we did one out of the four, yeah.
13 00:03:19.250 ⇒ 00:03:29.049 Greg Stoutenburg: Yeah, okay, alright, yeah, well, yeah, but you, I mean, you’ve gotten so used to this fast-paced way of working, you’re probably like, first thing in the morning, like, cursor, what’s the most efficient way to get through this park in one day?
14 00:03:29.050 ⇒ 00:03:32.849 Robert Tseng: Yeah, we were definitely, asked…
15 00:03:33.120 ⇒ 00:03:36.939 Robert Tseng: AI to help plan the itinerary, but it didn’t actually go according to plan.
16 00:03:37.070 ⇒ 00:03:41.000 Robert Tseng: I feel like as I get older, I don’t do as well with rides, so…
17 00:03:41.920 ⇒ 00:03:44.789 Robert Tseng: Yeah, I mean, thankfully we picked…
18 00:03:45.090 ⇒ 00:03:45.470 Greg Stoutenburg: Yeah.
19 00:03:45.470 ⇒ 00:03:47.950 Robert Tseng: Park where rides are not the only attraction.
20 00:03:47.950 ⇒ 00:03:48.490 Greg Stoutenburg: Yeah.
21 00:03:48.490 ⇒ 00:03:52.150 Robert Tseng: Because we both didn’t really enjoy it as much as we thought.
22 00:03:52.150 ⇒ 00:03:52.720 Greg Stoutenburg: wedding.
23 00:03:52.720 ⇒ 00:04:06.199 Robert Tseng: just, you know, but anyway, just walking around, and I don’t know if you’ve ever been, but Epcot is, like, a multicultural park, so it’s kind of like you get to visit a bunch of different countries all at once, and
24 00:04:06.990 ⇒ 00:04:09.379 Robert Tseng: Yeah, it just became more of, like,
25 00:04:09.730 ⇒ 00:04:13.430 Robert Tseng: Like, an eating and walking tour instead.
26 00:04:13.430 ⇒ 00:04:20.539 Greg Stoutenburg: And that’s… it turns out that really is just the key to happiness. Like, it’s just going places where you can enjoy yourself outside, walking and eating.
27 00:04:20.540 ⇒ 00:04:21.200 Robert Tseng: Yeah.
28 00:04:21.209 ⇒ 00:04:22.009 Greg Stoutenburg: Yeah. Cool.
29 00:04:22.010 ⇒ 00:04:23.769 Robert Tseng: It was nice to get away from the cold, though.
30 00:04:23.770 ⇒ 00:04:26.240 Greg Stoutenburg: Yeah, yeah, yeah, yeah, I’m glad you got to do that.
31 00:04:26.400 ⇒ 00:04:27.340 Robert Tseng: Yeah.
32 00:04:29.050 ⇒ 00:04:34.410 Robert Tseng: Hello, everyone. I know we didn’t do this… I mean, I don’t think I was here yesterday or Friday, so…
33 00:04:34.410 ⇒ 00:04:49.650 Robert Tseng: Yeah, let’s kind of, jump in and just see what we have for the week. I mean, a lot of the time, there’s just a lot of noise in the Slack thread, so a general awareness of what people are working on, but, let’s just talk about everything not eaten. What’s on the strategy?
34 00:04:49.650 ⇒ 00:04:50.879 Robert Tseng: Kind of late this week.
35 00:04:51.570 ⇒ 00:05:04.809 Greg Stoutenburg: Yeah, I’ll just jump in, if I can, for default. It’s just continuing to make progress on the tracking plan and getting some events set up. I tagged you yesterday, but I’ll just… I’ll put in a fresh tag so it gets a bump in your…
36 00:05:04.810 ⇒ 00:05:07.500 Robert Tseng: Yeah, I did see that, I didn’t get a chance to review it yet.
37 00:05:07.750 ⇒ 00:05:12.949 Greg Stoutenburg: Yeah, I mean, you know, if all goes well, you’ll just kind of be like, yep, that’s the right direction.
38 00:05:12.950 ⇒ 00:05:13.500 Robert Tseng: Yeah.
39 00:05:13.500 ⇒ 00:05:16.750 Greg Stoutenburg: So, if you want to see this thread, share… no, share.
40 00:05:18.230 ⇒ 00:05:37.720 Greg Stoutenburg: Sorry, Slack is asking me questions. Okay, so yeah, I just wanted to resurface that, you know, before I put it in front of Caitlin. But yeah, I mean, feel good about that. Gonna meet this afternoon with, Caitlin and Nandika and Mustafa, to go over it. Nandika informed me that Caitlin will have
41 00:05:37.720 ⇒ 00:05:49.410 Greg Stoutenburg: it sounds like some kind of update about the status of where Phoenix is at, which is… I think that’s just gonna be how this work stream goes, is that we’re just gonna have to keep being responsive to their sort of changing development timeline.
42 00:05:49.410 ⇒ 00:05:49.770 Robert Tseng: Yeah.
43 00:05:49.770 ⇒ 00:05:51.730 Greg Stoutenburg: But… it’s alright.
44 00:05:52.710 ⇒ 00:05:54.599 Greg Stoutenburg: And then…
45 00:05:55.550 ⇒ 00:05:58.890 Robert Tseng: This is all based off of the Figmas. I just pulled up your tracking plan.
46 00:05:58.890 ⇒ 00:06:00.620 Greg Stoutenburg: Well, yeah, so it…
47 00:06:00.870 ⇒ 00:06:24.339 Greg Stoutenburg: So, what I did is based off of the Figmas, and it’s… then it’s minus everything that they told me is actually not a completed design. They previously said all these designs are completed, then I get the update, the designs are actually not completed, but, like, here’s two areas that are. And then I went, alright, well, even if it’s not going to map exactly onto some particular design, I understand what the functionality of these two pieces is going to be.
48 00:06:24.340 ⇒ 00:06:27.020 Greg Stoutenburg: So then, I just put in a bunch of events for those.
49 00:06:27.020 ⇒ 00:06:27.640 Robert Tseng: Yeah.
50 00:06:28.790 ⇒ 00:06:32.790 Robert Tseng: Okay, so the hold off is more… that… is that the… my… I…
51 00:06:33.100 ⇒ 00:06:36.759 Robert Tseng: Yeah, you have this priority to hold off. What is that supposed to…
52 00:06:36.800 ⇒ 00:06:43.929 Greg Stoutenburg: Oh, that was, that can be… that’s… that was just in the… Oh, that was just in there already. I’ll just…
53 00:06:43.980 ⇒ 00:06:47.780 Robert Tseng: I’ll delete those right now. Okay. They have a status in them.
54 00:06:48.530 ⇒ 00:07:06.430 Robert Tseng: Okay, yeah, I mean, generally, I think it’s the right track. I would say interaction events, so… I mean, I care less about, like, tracking these now that AutoCapture has gotten pretty good at just, like, labeling. I mean, it just labels, like, clicks, page views, and everything, so, yeah, I don’t really… I mean, when I… I don’t think this was really that great when I first…
55 00:07:06.520 ⇒ 00:07:13.250 Robert Tseng: did this years ago, so, I mean, I just feel like that’s probably not necessary anymore. But, yeah, as far as the flows.
56 00:07:13.270 ⇒ 00:07:30.459 Robert Tseng: Yeah, assuming that the create queue seems like the most robust one, I don’t exactly know what that means, because I haven’t played around with the product, but I kind of trust that if you’ve seen it, then I feel like maybe that’s… yeah, I think this is the right way to think about it. The user property section, I would say, is just kind of…
57 00:07:30.460 ⇒ 00:07:35.279 Robert Tseng: If you think about, you’re just kind of building out the schema for what, like, a customer table would be.
58 00:07:36.780 ⇒ 00:07:48.119 Robert Tseng: those, I would say, would be, like, global properties. I guess they’re called group properties in this… in this, tracking plan, but, in a… in a SaaS
59 00:07:48.360 ⇒ 00:08:02.069 Robert Tseng: I mean, I’m sure you’re… you already know this, but I think things like, you know, current… like, I think on the pricing perspective, their current plan, their last plan, kind of, like, last kind of upgrade, you know, stuff like that is all usually
60 00:08:02.800 ⇒ 00:08:07.120 Robert Tseng: properties that you want to always have on a user, so you kind of… Yeah.
61 00:08:07.470 ⇒ 00:08:11.350 Robert Tseng: Yeah, can tie their behavior to, kind of, their revenue potential.
62 00:08:11.520 ⇒ 00:08:12.020 Greg Stoutenburg: Yep.
63 00:08:12.020 ⇒ 00:08:20.189 Robert Tseng: But if… I mean, I don’t really feel… it doesn’t seem like that’s urgent. And then, obviously, the firmographic stuff around, like,
64 00:08:20.320 ⇒ 00:08:35.069 Robert Tseng: if it’s an account-based SaaS tool, kind of details about, like, the org that the user is tied to. So, I mean, you know, once you do end up kind of building that out, I probably will have more opinions on, like, what to go into user properties.
65 00:08:35.539 ⇒ 00:08:38.359 Greg Stoutenburg: Yeah, yeah, and I’m hoping that’s something that will get clarified
66 00:08:38.569 ⇒ 00:08:43.139 Greg Stoutenburg: in the next couple of weeks, because I know some workspace properties need to go in, some org.
67 00:08:43.140 ⇒ 00:08:43.500 Robert Tseng: Yeah.
68 00:08:43.500 ⇒ 00:08:52.679 Greg Stoutenburg: need to go in. But most recently, they couldn’t even tell me, like, what will be the purchasable things, so… Okay. Some of that will have to go in. And then,
69 00:08:52.900 ⇒ 00:09:01.229 Greg Stoutenburg: I think that’s it for non-Edon stuff for me. And are we implementing post hoc for them, or, like, kind of, what’s the extent of, like, our involvement here? They haven’t
70 00:09:01.230 ⇒ 00:09:21.989 Greg Stoutenburg: outright said, we want to use posthog, but they’re, like, this close to just outright saying we want to use posthog. So, Dolph and I went… look through the docs, he’s confident about his ability to instrument in posthog. They have… they have a post hoc project set up, so, this would be a matter of just, you know, adding these events and looking out for duplicates.
71 00:09:21.990 ⇒ 00:09:31.339 Greg Stoutenburg: It’s pretty minimal. What they have in place right now is pretty minimal, so this is going to be the first, like, more comprehensive take of getting the product in, you know, tracked in postdoc.
72 00:09:31.340 ⇒ 00:09:31.920 Robert Tseng: Cool.
73 00:09:32.100 ⇒ 00:09:33.650 Robert Tseng: Okay, sounds good.
74 00:09:33.860 ⇒ 00:09:34.470 Greg Stoutenburg: Nope.
75 00:09:35.280 ⇒ 00:09:37.440 Robert Tseng: Alright, what about Amber, Mustafa?
76 00:09:38.940 ⇒ 00:09:42.599 Mustafa Raja: Abc’s pot… oh, go ahead. Go first.
77 00:09:43.260 ⇒ 00:09:55.469 Amber Lin: Well, ABC’s paused, so waiting until there’s next steps. And then, on Element, I did some of the formatting yesterday so that it can automatically
78 00:09:55.600 ⇒ 00:10:05.810 Amber Lin: include the new weeks, I guess, added, and then Shivani has some formatting stuff, so she has invited me to a formatting meeting for tomorrow.
79 00:10:05.920 ⇒ 00:10:07.899 Amber Lin: With her.
80 00:10:07.900 ⇒ 00:10:10.010 Robert Tseng: Or previous analyst, or whatever?
81 00:10:10.010 ⇒ 00:10:27.349 Amber Lin: Yeah, which… it’s… it’s… it’s whatever. I… I’m like, I… I gave her what she… what she needs enough. There, the data is there, so anything else, I’m just… it’s just billing time, so… Are we on hourly or on monthly?
82 00:10:27.350 ⇒ 00:10:29.300 Robert Tseng: No, we’re on monthly with them, yeah.
83 00:10:29.960 ⇒ 00:10:33.249 Amber Lin: Oh, never mind then. It’s not just billing hours. Okay.
84 00:10:33.250 ⇒ 00:10:38.110 Robert Tseng: It’s okay. No, I mean, learn something from her analysts, like, whatever, if you want to say, micromanagement.
85 00:10:38.110 ⇒ 00:10:38.560 Amber Lin: Yeah.
86 00:10:38.560 ⇒ 00:10:41.189 Robert Tseng: much, like, I don’t particularly care.
87 00:10:41.190 ⇒ 00:10:50.500 Amber Lin: I’ll see. And I think probably there’s an unsatisfied need, or just something particular, so if I think we have a better relationship, we’ll be better.
88 00:10:50.500 ⇒ 00:10:51.120 Robert Tseng: Yeah.
89 00:10:52.060 ⇒ 00:10:55.470 Robert Tseng: I mean, I just, you know, it’s… she is…
90 00:10:56.930 ⇒ 00:11:09.270 Robert Tseng: Yeah, well, anyway, it’s just… it’s just… it’s just Google Sheets formatting stuff. So I did set up a call, it’s also tomorrow. I don’t know if we’ll turn it into a weekly. Turns out Upton’s, like, spending, like, two to three hours with her, talking about reporting a week, and I’m like.
91 00:11:09.270 ⇒ 00:11:10.290 Amber Lin: Oh, dear.
92 00:11:10.290 ⇒ 00:11:25.520 Robert Tseng: That’s why I was like, I should probably come in and take some of it on. I just… I mean, Utah was very generous with his time, so… but I’m not as much, so I think I will keep her to 30 minutes a week to talk about Google Sheets. Like, I’m not gonna spend that much more time with her.
93 00:11:25.520 ⇒ 00:11:33.030 Amber Lin: Yeah, and then, like, I can take on the other… other stuff later. Yeah. Like, I can take on the execution.
94 00:11:33.430 ⇒ 00:11:42.580 Robert Tseng: Okay, cool. I know you have some Eden stuff for you to kind of review, but we’ll talk about that later. Jasmine is starting today, so I’m gonna onboard her, and then have her start joining these calls.
95 00:11:43.110 ⇒ 00:11:43.480 Amber Lin: Okay.
96 00:11:43.480 ⇒ 00:11:50.030 Robert Tseng: Yeah, kind of hopefully she’ll just be another, like, reviewer for Strategy Analyst stuff, and kind of push the team to kind of
97 00:11:50.300 ⇒ 00:11:57.049 Robert Tseng: on some of the future, future work, too. She’s basically gonna play EP on the strategy side for me across multiple clients.
98 00:11:57.050 ⇒ 00:11:58.010 Amber Lin: Awesome, okay.
99 00:11:58.010 ⇒ 00:11:58.580 Robert Tseng: Yeah.
100 00:11:59.650 ⇒ 00:12:04.799 Robert Tseng: Cool. Yeah, I think other… Mustafa, go ahead.
101 00:12:04.970 ⇒ 00:12:21.019 Mustafa Raja: Yeah, so, from my side, for Leaf Foldia, we are just going to have this discussion with, Caitlin and Nandika, and then we might also discuss, some funnel definitions this week. And for this week, that will be pretty much it.
102 00:12:21.830 ⇒ 00:12:22.980 Robert Tseng: Okay, great.
103 00:12:25.290 ⇒ 00:12:44.059 Robert Tseng: Cool. That, I mean, I’ve… now that I had, like, a pretty much a full month of sales time, I feel like we have probably a couple… couple deals that are going to close soon. So, yeah, hopefully we’ll have more… more stuff here in a couple weeks. So, I’m really… the global vet link is the one I’m looking forward to. That’s… that’s a product analytics one.
104 00:12:44.060 ⇒ 00:12:51.390 Robert Tseng: I think you looked at the scope there, so just trying to get to the… get that over the line, hopefully this week. As I said, they want a… this urgent for them.
105 00:12:51.500 ⇒ 00:12:53.970 Robert Tseng: And then…
106 00:12:54.730 ⇒ 00:13:02.960 Robert Tseng: Yeah, I mean, I guess… I mean, my head is more on Eden, because we have a ELT present next tomorrow, so I’ll probably just…
107 00:13:04.060 ⇒ 00:13:05.950 Robert Tseng: That’s all I got for today.
108 00:13:07.780 ⇒ 00:13:12.080 Robert Tseng: Okay, cool. Alright, thanks, everyone.