Meeting Title: GTM <> Ops Sync Date: 2026-02-10 Meeting participants: Sheshu Chandrasekar, Rico Rejoso, Hannah Wang, Luke Scorziell, Elizah Joy
WEBVTT
1 00:00:56.050 ⇒ 00:00:57.649 Sheshu Chandrasekar: Hey Rico! Hey, Hannah!
2 00:00:59.680 ⇒ 00:01:01.739 Hannah Wang: Hey, how are you feeling?
3 00:01:02.920 ⇒ 00:01:05.680 Sheshu Chandrasekar: Hey, doing a lot better,
4 00:01:06.270 ⇒ 00:01:12.330 Sheshu Chandrasekar: I think I’m kind of the tail end of the… of this cold slash flu, so… Thanks for asking.
5 00:01:12.520 ⇒ 00:01:20.500 Hannah Wang: Yeah, it’s… it’s going around, I feel like. Everyone’s getting… Sick.
6 00:01:20.820 ⇒ 00:01:22.239 Sheshu Chandrasekar: Yeah, I feel like I’ve been…
7 00:01:22.370 ⇒ 00:01:26.510 Sheshu Chandrasekar: I’ve been sick, like, for the past 2 weeks, like, I remember 2 weekends ago, I was…
8 00:01:26.620 ⇒ 00:01:34.120 Sheshu Chandrasekar: not feeling great, and then I feel like now I hit the peak of the sickness, now it’s going down, so…
9 00:01:34.120 ⇒ 00:01:34.690 Hannah Wang: Oh, super.
10 00:01:34.690 ⇒ 00:01:35.650 Sheshu Chandrasekar: Happy about that.
11 00:01:36.160 ⇒ 00:01:43.479 Hannah Wang: Yeah, I… I was telling Luke about this, but I… one of my friends said that it’s, like.
12 00:01:44.140 ⇒ 00:01:52.510 Hannah Wang: the worst flu season we’ve had in, like, 25 years. I don’t know if that’s true, but…
13 00:01:52.780 ⇒ 00:01:58.560 Hannah Wang: I mean, it seems like it, given that everyone is so sick.
14 00:01:58.560 ⇒ 00:01:59.720 Sheshu Chandrasekar: Yeah, no.
15 00:02:00.620 ⇒ 00:02:02.249 Luke Scorziell: Did you get the picture? Sorry.
16 00:02:02.720 ⇒ 00:02:09.509 Sheshu Chandrasekar: I think so, because Monday morning I woke up with a fever, so I’m guessing it, yeah, it could be the flu.
17 00:02:09.750 ⇒ 00:02:18.709 Luke Scorziell: Yeah, dude, it was brutal, but fortunately, someone told me to go to the, urgent care, and
18 00:02:19.040 ⇒ 00:02:21.260 Luke Scorziell: Which sounded kind of intense to me, but…
19 00:02:21.260 ⇒ 00:02:22.070 Sheshu Chandrasekar: Yeah.
20 00:02:22.370 ⇒ 00:02:32.949 Luke Scorziell: I ended up going, because I had, like, a 103-degree fever for, like, yeah, just a while, and then they gave me this thing called Tamiflu, and if you take it within 20 or 48 hours.
21 00:02:33.290 ⇒ 00:02:37.640 Luke Scorziell: Of your symptoms starting, like, it can kind of reduce the duration.
22 00:02:37.930 ⇒ 00:02:38.650 Luke Scorziell: So I felt…
23 00:02:38.650 ⇒ 00:02:39.400 Sheshu Chandrasekar: No way.
24 00:02:39.400 ⇒ 00:02:43.950 Luke Scorziell: a lot better, after taking that. I was on it for, like, 5 days, and then…
25 00:02:44.150 ⇒ 00:02:48.310 Luke Scorziell: I still have a bit of a cough, but I feel like, relative to how I was doing.
26 00:02:48.610 ⇒ 00:02:50.349 Luke Scorziell: Like, I’m doing pretty good.
27 00:02:51.230 ⇒ 00:02:55.109 Sheshu Chandrasekar: That’s good to hear. What was the medication that you took, what it’s called?
28 00:02:55.110 ⇒ 00:02:56.649 Luke Scorziell: It’s called Tamiflu?
29 00:02:56.650 ⇒ 00:03:04.559 Sheshu Chandrasekar: Tamiflu, okay, I took Teraflu. Terraflu and then NyQuil, that was, like, the combination I used.
30 00:03:04.560 ⇒ 00:03:09.089 Luke Scorziell: Oh, yeah, it’s like a prescription thing, so you have to get the doctor.
31 00:03:09.090 ⇒ 00:03:10.070 Sheshu Chandrasekar: Gotcha.
32 00:03:10.270 ⇒ 00:03:14.259 Luke Scorziell: But, yeah, I think I’ve heard of Terraflu. Is that, like, the tea solution type thing?
33 00:03:14.500 ⇒ 00:03:20.179 Sheshu Chandrasekar: Yeah, it’s a tea solution. It’s just like NyQuil, but I think it’s a little bit more mild, if I’m right.
34 00:03:21.860 ⇒ 00:03:24.290 Luke Scorziell: Yeah, dude, having the flu sucks.
35 00:03:24.290 ⇒ 00:03:32.759 Sheshu Chandrasekar: Yeah, no, I was not looking forward to that, because I just… I just came back from Austin on Saturday, after seeing Utam and Pranav.
36 00:03:32.890 ⇒ 00:03:38.339 Sheshu Chandrasekar: And I was like, I was like, I was thinking about, like, gosh, I hope I didn’t spread it to them, or something like that.
37 00:03:38.800 ⇒ 00:03:41.030 Sheshu Chandrasekar: So, that was my biggest concern.
38 00:03:41.310 ⇒ 00:03:42.079 Luke Scorziell: Yeah, thanks.
39 00:03:42.080 ⇒ 00:03:46.420 Hannah Wang: Are you not based in Austin? Where are you based in?
40 00:03:46.730 ⇒ 00:03:49.569 Sheshu Chandrasekar: I’m currently in Houston right now. My parents are in India.
41 00:03:49.570 ⇒ 00:03:51.060 Hannah Wang: So… Okay.
42 00:03:51.060 ⇒ 00:03:56.770 Sheshu Chandrasekar: I’m just dog-sitting right now, so I’m at the home, just making sure that, you know, he’s comfortable.
43 00:03:57.030 ⇒ 00:04:02.260 Sheshu Chandrasekar: But, yeah, I also live in Austin. I live with a buddy there, so…
44 00:04:02.260 ⇒ 00:04:03.270 Hannah Wang: Okay.
45 00:04:03.270 ⇒ 00:04:04.630 Sheshu Chandrasekar: I forget.
46 00:04:04.740 ⇒ 00:04:11.359 Hannah Wang: how big Texas is. I mean, I’m in California. California is huge too, but Texas is…
47 00:04:11.600 ⇒ 00:04:17.450 Hannah Wang: even bigger, so… but I did, like, a road trip through Texas.
48 00:04:17.700 ⇒ 00:04:23.229 Hannah Wang: last May, and I didn’t realize how far apart everything was.
49 00:04:23.360 ⇒ 00:04:24.030 Hannah Wang: Like…
50 00:04:24.030 ⇒ 00:04:24.850 Sheshu Chandrasekar: Yeah, no.
51 00:04:24.850 ⇒ 00:04:30.490 Hannah Wang: Houston are like, oh, it’s just the same area in Texas, but no.
52 00:04:30.960 ⇒ 00:04:32.270 Hannah Wang: So far.
53 00:04:32.270 ⇒ 00:04:38.540 Sheshu Chandrasekar: It is, yeah. Luckily, I live in the west side of Houston, so to go to Austin’s, like, only a 2-hour drive, which…
54 00:04:38.540 ⇒ 00:04:38.980 Hannah Wang: Okay.
55 00:04:38.980 ⇒ 00:04:40.679 Sheshu Chandrasekar: It isn’t too bad, but…
56 00:04:40.680 ⇒ 00:04:41.150 Hannah Wang: Yeah.
57 00:04:41.150 ⇒ 00:04:43.850 Sheshu Chandrasekar: I already… but my sister lives in El Paso.
58 00:04:43.850 ⇒ 00:04:45.000 Hannah Wang: Yes, okay.
59 00:04:45.200 ⇒ 00:04:49.210 Sheshu Chandrasekar: So from Houston to El Paso, that’s like a 12-hour drive, and you’re still in Texas.
60 00:04:49.210 ⇒ 00:04:50.430 Hannah Wang: Oh my gosh.
61 00:04:50.430 ⇒ 00:04:53.390 Sheshu Chandrasekar: Which is crazy to me, so… yeah.
62 00:04:53.650 ⇒ 00:04:59.889 Hannah Wang: I went to, the national parks, like Big Bend and stuff, so I…
63 00:04:59.890 ⇒ 00:05:00.630 Sheshu Chandrasekar: Okay.
64 00:05:00.630 ⇒ 00:05:08.250 Hannah Wang: around El Paso, and yeah, it’s… Texas is huge, like, it’s… It’s crazy.
65 00:05:08.250 ⇒ 00:05:12.459 Luke Scorziell: Yeah, it’s insane. I’ve been there once, too, to the Houston area, and it’s like…
66 00:05:13.170 ⇒ 00:05:17.129 Luke Scorziell: Just another animal. I just, yeah, it’s… everything is bigger in Texas.
67 00:05:17.130 ⇒ 00:05:26.750 Sheshu Chandrasekar: Yeah. Yeah, absolutely. No, I was actually in Big Bend, now that you mention it. Like, I was in Big Bend this past September. Yeah, it was a… it’s beautiful. It was a great park.
68 00:05:27.000 ⇒ 00:05:35.430 Hannah Wang: Yeah, I… I love going to national parks. I… I hit, Big Bends, and then…
69 00:05:35.650 ⇒ 00:05:41.589 Hannah Wang: Guadalupe National Park, and then White Sands, because they’re all kind of, like, in the…
70 00:05:41.590 ⇒ 00:05:44.700 Sheshu Chandrasekar: Yeah, they’re all inter… kind of interconnected to some degree. Yeah.
71 00:05:44.700 ⇒ 00:05:45.450 Hannah Wang: Yeah, so…
72 00:05:45.450 ⇒ 00:05:46.090 Sheshu Chandrasekar: Yeah, yeah.
73 00:05:46.090 ⇒ 00:05:50.120 Hannah Wang: That was… that was really fun, but… Awesome.
74 00:05:50.320 ⇒ 00:05:50.940 Hannah Wang: Yeah.
75 00:05:50.940 ⇒ 00:05:58.970 Sheshu Chandrasekar: El Paso, yeah. Cool. Well, I just want to say thanks for hopping on the call. Just wanted to kind of, like.
76 00:05:59.590 ⇒ 00:06:10.880 Sheshu Chandrasekar: touch base and figure out, like, like, what the migration strategy would be like for moving everything from the old notion to the new. I’m looking at it right now, and it seems like
77 00:06:11.040 ⇒ 00:06:23.819 Sheshu Chandrasekar: a lot of things have already been moved over there, to the new Notion, but I’m also following on some threads in Slack, in the sales GTM strategy Slack, and something about a content calendar, and then
78 00:06:23.920 ⇒ 00:06:25.400 Sheshu Chandrasekar: tally, so I’m just, like.
79 00:06:25.800 ⇒ 00:06:30.239 Sheshu Chandrasekar: one, I’m just trying to understand, like, what’s… what’s going on on that end, because…
80 00:06:30.380 ⇒ 00:06:44.050 Sheshu Chandrasekar: I’m a little lost, because there’s so much movement, and then… yeah, and then, two, like, how can we best help you out to make sure that that transition from the old notion to the new one is, pretty smooth for you guys?
81 00:06:47.900 ⇒ 00:06:50.299 Hannah Wang: Sure, yeah, we can clear up.
82 00:06:50.570 ⇒ 00:06:57.129 Hannah Wang: Anything that’s confusing, I know, Luke, you made the…
83 00:06:58.670 ⇒ 00:06:59.060 Luke Scorziell: Yeah.
84 00:06:59.060 ⇒ 00:07:05.430 Hannah Wang: another view in your GTM Notion, which is linked in the new
85 00:07:05.640 ⇒ 00:07:11.970 Hannah Wang: Notion, anyway. So, how about someone just share their screen, and then we can…
86 00:07:12.160 ⇒ 00:07:15.230 Hannah Wang: See what’s important and what’s not.
87 00:07:15.230 ⇒ 00:07:15.560 Sheshu Chandrasekar: Yeah.
88 00:07:16.030 ⇒ 00:07:17.010 Hannah Wang: Just ask.
89 00:07:18.020 ⇒ 00:07:19.299 Sheshu Chandrasekar: I can share my screen with you.
90 00:07:19.300 ⇒ 00:07:19.880 Hannah Wang: Yeah.
91 00:07:23.950 ⇒ 00:07:28.110 Sheshu Chandrasekar: So, I’m on the new Notion page right now, so let me…
92 00:07:30.560 ⇒ 00:07:32.619 Sheshu Chandrasekar: Yeah, is this what you wanted to see?
93 00:07:33.930 ⇒ 00:07:35.890 Hannah Wang: Yeah, so…
94 00:07:37.130 ⇒ 00:07:51.130 Hannah Wang: I guess, what was your idea for, like, this? Like, are we just gonna keep this here? Are you hoping to migrate it off, or archive it, or kind of what’s the…
95 00:07:51.890 ⇒ 00:07:54.240 Hannah Wang: What’s the situation with that?
96 00:07:57.850 ⇒ 00:08:06.460 Sheshu Chandrasekar: Well, really, it’s up to you and Luke, right? Because, like, we’re just trying to make sure, like, we understand the structure of the GTM.
97 00:08:06.820 ⇒ 00:08:15.139 Sheshu Chandrasekar: Portal, so when we need to do, like, maintenance or, like, figure out where everything lives, like, we just know exactly where that happens to be.
98 00:08:15.350 ⇒ 00:08:18.980 Sheshu Chandrasekar: Yeah, because, like, ultimately, I’m kind of like…
99 00:08:19.090 ⇒ 00:08:25.300 Sheshu Chandrasekar: I don’t want to, like, tell you, like, what to do, because I feel like everyone has their own process, and I know things evolve quickly here.
100 00:08:25.340 ⇒ 00:08:43.090 Sheshu Chandrasekar: So it would be very… like, I don’t know if that’s the right way, so I just want to understand, like, what… how you guys are planning on using this workspace, and then if there’s anything we can do to kind of support, like, let’s say you need some documents, or you’re missing something, or you need a new database of some sort to capture leads, or something like that, like.
101 00:08:43.500 ⇒ 00:08:51.130 Sheshu Chandrasekar: We’re happy to create those and, like, kind of make sure that we’re tailoring it to your process and your entire workspace.
102 00:08:51.600 ⇒ 00:08:52.690 Hannah Wang: I see.
103 00:08:52.690 ⇒ 00:08:53.440 Sheshu Chandrasekar: Yeah.
104 00:08:53.440 ⇒ 00:09:04.229 Hannah Wang: I… mainly go into Luke’s GoToMarket Hub. I know it’s, like, a similar view, but…
105 00:09:05.270 ⇒ 00:09:14.509 Hannah Wang: I… well, let me backtrack. I feel like the main thing I look at for, like, design, is just the calendar.
106 00:09:14.860 ⇒ 00:09:17.540 Hannah Wang: view that you have right there, but I…
107 00:09:17.540 ⇒ 00:09:18.100 Sheshu Chandrasekar: Gotcha.
108 00:09:18.100 ⇒ 00:09:21.279 Hannah Wang: I know Luke…
109 00:09:21.380 ⇒ 00:09:31.780 Hannah Wang: is, like, a Notion wizard and builds stuff, as well, so I feel like we just need one… maybe one central…
110 00:09:32.070 ⇒ 00:09:33.110 Hannah Wang: Place…
111 00:09:34.310 ⇒ 00:09:34.950 Luke Scorziell: Yeah.
112 00:09:34.950 ⇒ 00:09:45.629 Hannah Wang: So Luke, let me… yeah, maybe we can, like, move… like, make your go-to-market hub the main go-to-market hub? Like, what do you think?
113 00:09:45.800 ⇒ 00:09:52.260 Luke Scorziell: Yeah, I think the, like, the operational challenge that I see with the hub thing
114 00:09:52.390 ⇒ 00:09:58.950 Luke Scorziell: Which I don’t think is, like, too big of an issue, but maybe I’m, like, a little bit worried about if we… if everything just gets deleted.
115 00:09:59.060 ⇒ 00:10:08.659 Luke Scorziell: is that there are, like, different… so I didn’t create new databases, I mean, maybe one or two, but mostly I just created, like, linked views to databases that already exist.
116 00:10:08.780 ⇒ 00:10:14.800 Luke Scorziell: So, like, this content database is… or this content view is just a linked view of a…
117 00:10:15.040 ⇒ 00:10:18.149 Luke Scorziell: a separate database that Robert made.
118 00:10:19.190 ⇒ 00:10:21.700 Luke Scorziell: like, a while back, and so I just kind of re…
119 00:10:22.240 ⇒ 00:10:31.850 Luke Scorziell: purpose that, but I, like, in the case where… and I think maybe… I know this is, like, a duplicated version, so I’m not 100% sure.
120 00:10:32.300 ⇒ 00:10:37.140 Sheshu Chandrasekar: Yeah, it is. I think I moved the calendar, and…
121 00:10:37.870 ⇒ 00:10:42.860 Sheshu Chandrasekar: Yeah, the calendar, and then this part right here, and then the campaigns, because I think that’s what…
122 00:10:43.270 ⇒ 00:10:50.869 Luke Scorziell: That’s what was discussed last week, if I’m correct, so… Yeah, yeah. Just move that over. So I think,
123 00:10:52.280 ⇒ 00:10:56.450 Luke Scorziell: And that’s something, like, I’m, you know, like, happy to look through. I guess the…
124 00:10:57.490 ⇒ 00:11:04.229 Luke Scorziell: Yeah, the fear I have, I guess, is that, like, if and when everything kind of gets, like, deleted.
125 00:11:06.260 ⇒ 00:11:07.090 Sheshu Chandrasekar: Well…
126 00:11:07.090 ⇒ 00:11:07.740 Luke Scorziell: But I can, like…
127 00:11:07.740 ⇒ 00:11:08.320 Sheshu Chandrasekar: B.
128 00:11:08.320 ⇒ 00:11:08.680 Luke Scorziell: Yeah.
129 00:11:08.680 ⇒ 00:11:21.660 Sheshu Chandrasekar: Oh, sorry, go ahead. Oh, no, I just want to ease some concerns here. I think one is that nothing’s going to be deleted, if anything. The old Notion will be there, it’s just… it’s just that you won’t have access to it. We’re just going to remove all access to that Notion.
130 00:11:22.280 ⇒ 00:11:23.370 Luke Scorziell: Oh, okay.
131 00:11:23.370 ⇒ 00:11:26.120 Sheshu Chandrasekar: Yeah, so if you ever need anything,
132 00:11:26.320 ⇒ 00:11:34.259 Sheshu Chandrasekar: like, we’re always happy to, like, give you access and, like, grab what you need and then just, you know, put it into the new Notion, if anything.
133 00:11:35.170 ⇒ 00:11:44.729 Luke Scorziell: Well, I can spend some time then, like, building this out, and, I mean, maybe it’s just helpful to… like, this is, like, a helpful reset between the different things that we’re…
134 00:11:45.600 ⇒ 00:11:49.780 Luke Scorziell: Dang, I mean, you know, I guess I want to be careful not to build too many.
135 00:11:50.320 ⇒ 00:11:50.890 Sheshu Chandrasekar: Yeah.
136 00:11:50.890 ⇒ 00:11:54.059 Luke Scorziell: But, like, I know that, like, you know, if we’re,
137 00:11:54.830 ⇒ 00:11:58.140 Luke Scorziell: Like, if I just pull up… Let me just…
138 00:11:58.700 ⇒ 00:12:01.200 Luke Scorziell: Alright, I’ll give you a thing on, but,
139 00:12:01.600 ⇒ 00:12:05.770 Luke Scorziell: Yeah, I was like, okay, we have this, like, new homepage, and… I like…
140 00:12:06.320 ⇒ 00:12:11.950 Luke Scorziell: For me, like, a lot of the power is, like, relation… or relations between databases and stuff, so, like.
141 00:12:12.570 ⇒ 00:12:15.629 Luke Scorziell: Just knowing, like, What are the different…
142 00:12:15.800 ⇒ 00:12:23.299 Luke Scorziell: Yeah, like, maybe I can just click around in here and know, like, Yeah, like, for…
143 00:12:24.670 ⇒ 00:12:28.500 Luke Scorziell: like, an example, like, the partnerships, I created, like, a…
144 00:12:28.740 ⇒ 00:12:32.279 Luke Scorziell: Relation with some of our posts to…
145 00:12:32.650 ⇒ 00:12:39.199 Luke Scorziell: So if you click into, like, like, how it says, like, contextual AI on that, like, Insurance 3 post, like, that’s related to…
146 00:12:40.020 ⇒ 00:12:43.280 Luke Scorziell: The contextual, select to the left.
147 00:12:43.890 ⇒ 00:12:47.430 Luke Scorziell: Oh, like, right in the center of your screen.
148 00:12:48.080 ⇒ 00:12:49.620 Sheshu Chandrasekar: Oh.
149 00:12:49.990 ⇒ 00:12:51.160 Luke Scorziell: Yeah, sorry. So, like.
150 00:12:51.160 ⇒ 00:12:52.670 Sheshu Chandrasekar: There you go, I see it now.
151 00:12:52.670 ⇒ 00:13:09.030 Luke Scorziell: Like, that’s related to the partnerships database, which this does not seem to… this is not a very well formatted… I don’t know if… you know, that’s fine, but, like, you know, there could be more within this. But, like, stuff like that’s helpful for me, because then I could add in a view here of, like, how many posts have we published.
152 00:13:09.380 ⇒ 00:13:12.920 Luke Scorziell: That reference contextual
153 00:13:13.360 ⇒ 00:13:17.889 Luke Scorziell: So just, like, little things like that where, like, I don’t know what’s gonna happen to that partnerships database.
154 00:13:19.450 ⇒ 00:13:23.719 Sheshu Chandrasekar: Yeah, because Robert wants every… Robert wants everything into HubSpot, right?
155 00:13:24.840 ⇒ 00:13:28.720 Luke Scorziell: Like, he wants partnerships and everything to be living in HubSpot.
156 00:13:28.740 ⇒ 00:13:30.760 Sheshu Chandrasekar: That’s what my understanding was.
157 00:13:31.370 ⇒ 00:13:34.530 Luke Scorziell: Yeah, I mean, I guess there’s… Which…
158 00:13:34.900 ⇒ 00:13:41.889 Luke Scorziell: I can just make, like, tag… like, for… I think the use cases that I see are, like, different a little bit between, like.
159 00:13:42.420 ⇒ 00:13:46.510 Luke Scorziell: like, I’m not… I wouldn’t want to use this operationally, necessarily, for, like.
160 00:13:48.580 ⇒ 00:13:59.759 Luke Scorziell: Yeah, so I don’t know, again, I don’t wanna… I don’t wanna, like, cause a… a slew of, like, we don’t need to, like, redo the partnerships database, but maybe I can, like, look into which… which databases are connected to this.
161 00:14:00.080 ⇒ 00:14:00.610 Luke Scorziell: And…
162 00:14:00.610 ⇒ 00:14:01.180 Sheshu Chandrasekar: Okay.
163 00:14:01.180 ⇒ 00:14:04.899 Luke Scorziell: Make sure that they’re, like, maybe in the go-to-market hub or something?
164 00:14:06.400 ⇒ 00:14:14.590 Sheshu Chandrasekar: Yeah, that makes sense. I think one thing that could be very useful, because… just because I’m kind of on the partnership side of just tracking KPIs, like.
165 00:14:15.160 ⇒ 00:14:25.780 Sheshu Chandrasekar: if we could have, like, links of the HubSpot, like, partnerships, the deals, even though the spreadsheet, like, in here, I think that would be… that’d be great.
166 00:14:26.200 ⇒ 00:14:29.089 Sheshu Chandrasekar: So just so it’d be easy for me to…
167 00:14:29.420 ⇒ 00:14:35.530 Sheshu Chandrasekar: like, it could be easy for anyone to just, like, easily access those links, right? Without logging to HubSpot, and…
168 00:14:35.830 ⇒ 00:14:36.630 Sheshu Chandrasekar: You know, fun.
169 00:14:36.630 ⇒ 00:14:41.089 Luke Scorziell: Yeah, yeah, 100%. I mean, we could definitely make, like, a property that’s, like, the link to…
170 00:14:41.090 ⇒ 00:14:42.969 Sheshu Chandrasekar: Yes, that would be great.
171 00:14:43.180 ⇒ 00:14:48.469 Luke Scorziell: Yeah, so I mean, does partnerships fall under go-to-market, or is that going to be a separate category in…
172 00:14:49.090 ⇒ 00:14:54.510 Luke Scorziell: The new Notion, because I don’t see, like, an internal partnerships.
173 00:14:54.510 ⇒ 00:14:59.500 Sheshu Chandrasekar: No, I think it goes under, go-to-market. It falls under that branch.
174 00:15:00.110 ⇒ 00:15:03.540 Luke Scorziell: Okay, I mean, I can, like… work on…
175 00:15:04.500 ⇒ 00:15:08.019 Luke Scorziell: Combining that and my free extra time, I guess.
176 00:15:09.380 ⇒ 00:15:10.860 Sheshu Chandrasekar: Yeah, that would be great, and…
177 00:15:10.860 ⇒ 00:15:12.250 Hannah Wang: Sorry.
178 00:15:12.250 ⇒ 00:15:12.590 Sheshu Chandrasekar: Oh, go ahead.
179 00:15:12.590 ⇒ 00:15:15.209 Hannah Wang: I just want to chime in here, like.
180 00:15:15.650 ⇒ 00:15:22.719 Hannah Wang: I know there’s the whole ordeal about Notion versus HubSpot versus the Google Sheet, but…
181 00:15:22.720 ⇒ 00:15:23.500 Sheshu Chandrasekar: Yeah.
182 00:15:23.500 ⇒ 00:15:29.720 Hannah Wang: I think… Like, what I was using Notion for…
183 00:15:29.880 ⇒ 00:15:43.260 Hannah Wang: in partnerships was more of, like, brainstorming type of documents, so even, like, the mixed panel event that we’re having on the 26th, like, I made a planning doc in
184 00:15:43.490 ⇒ 00:15:49.110 Hannah Wang: Notion, like, obviously, I could have done that in Google Docs, and maybe Moving forward.
185 00:15:49.260 ⇒ 00:15:57.780 Hannah Wang: that’s easier for our partner, but either way, stuff, like, documents like that, I… Associate with each…
186 00:15:58.080 ⇒ 00:16:03.470 Hannah Wang: like, partner under the partnerships database. So I feel like…
187 00:16:04.390 ⇒ 00:16:08.729 Hannah Wang: Yeah, we’re trying to have, like, one central place that…
188 00:16:10.040 ⇒ 00:16:16.239 Hannah Wang: I guess what I’m trying to say is, like, for KPI and reporting purposes.
189 00:16:16.980 ⇒ 00:16:27.330 Hannah Wang: like, that’s kind of what Robert is focused on, so I think maybe that’s why the emphasis is so much on, like, oh, make sure that, like, the Google Sheet is…
190 00:16:27.690 ⇒ 00:16:35.650 Hannah Wang: up-to-date, or the HubSpot is up-to-date, whatever you and Utam kind of decide on, but that’s not to say that
191 00:16:35.810 ⇒ 00:16:40.139 Hannah Wang: we’re not using, Notion.
192 00:16:40.600 ⇒ 00:16:49.820 Hannah Wang: For other aspects other than reporting, i.e, like, the planning docs and meeting notes,
193 00:16:50.020 ⇒ 00:16:50.710 Sheshu Chandrasekar: Right.
194 00:16:50.710 ⇒ 00:16:52.270 Hannah Wang: And stuff like that, so…
195 00:16:52.540 ⇒ 00:16:59.050 Hannah Wang: Yeah, I don’t… I think it’s just… we always just come back to the… what’s the main source of truth?
196 00:16:59.210 ⇒ 00:17:08.499 Hannah Wang: thing, question. I feel like even Luke, you and I have that for content, like Ordinal versus Notion versus all this other stuff, so…
197 00:17:09.060 ⇒ 00:17:14.590 Hannah Wang: Yeah, I… I don’t know, but… I feel like.
198 00:17:14.599 ⇒ 00:17:15.209 Sheshu Chandrasekar: So…
199 00:17:15.210 ⇒ 00:17:19.670 Hannah Wang: time and place for all the platforms, they just kind of serve different purposes.
200 00:17:19.670 ⇒ 00:17:20.489 Sheshu Chandrasekar: needs, yeah.
201 00:17:20.490 ⇒ 00:17:26.369 Hannah Wang: But I agree, like, before, everything was in Notion, so I think it’s just…
202 00:17:26.990 ⇒ 00:17:36.650 Hannah Wang: more effort to, like, migrate off of Notion for, I guess, tracking and, like, reporting purposes, but… Yeah, anyway.
203 00:17:37.160 ⇒ 00:17:41.450 Sheshu Chandrasekar: No, I totally understand, because that’s why I’m trying to be extremely cautious, because…
204 00:17:41.450 ⇒ 00:17:42.180 Hannah Wang: Yeah.
205 00:17:42.720 ⇒ 00:17:46.890 Sheshu Chandrasekar: I understand, like, Notion’s a great collaboration tool, but it’s not…
206 00:17:47.020 ⇒ 00:17:52.859 Sheshu Chandrasekar: anything concrete like HubSpot is, right? Like, once you add a note in there, like, yes, it’s easy to edit, but…
207 00:17:53.070 ⇒ 00:18:00.370 Sheshu Chandrasekar: just because Robert has more visibility in there, like, you know, the information should be accurate, right? Yeah.
208 00:18:00.960 ⇒ 00:18:09.800 Sheshu Chandrasekar: So yeah, I get that, and that’s where I… the only thing I’m really confused about is where did tally come in, and then where does ordinal?
209 00:18:09.980 ⇒ 00:18:10.790 Hannah Wang: Oh.
210 00:18:10.930 ⇒ 00:18:15.190 Hannah Wang: Sure, I guess…
211 00:18:15.450 ⇒ 00:18:23.929 Hannah Wang: Luke, you wanna explain Ordinal? I can explain tally. Tally is just, like, a one-off thing that we’re doing, so…
212 00:18:24.300 ⇒ 00:18:33.189 Hannah Wang: I guess to give more context, I am better at explaining stuff when I have a visual, so let me share my screen.
213 00:18:33.190 ⇒ 00:18:34.660 Sheshu Chandrasekar: Okay, yeah, please go ahead.
214 00:18:38.240 ⇒ 00:18:43.030 Hannah Wang: So… Let’s see, what’s it called?
215 00:18:48.270 ⇒ 00:18:56.819 Hannah Wang: Brewery Magnets… Sorry, I’m having… I have a lot of brain farts these days.
216 00:18:56.820 ⇒ 00:18:57.650 Sheshu Chandrasekar: You’re good.
217 00:18:57.650 ⇒ 00:18:58.750 Hannah Wang: I’m like.
218 00:18:58.750 ⇒ 00:19:00.679 Sheshu Chandrasekar: It’s a flu, it’s a flu, trust me with this.
219 00:19:00.680 ⇒ 00:19:04.950 Hannah Wang: Oh, here we go.
220 00:19:05.800 ⇒ 00:19:14.930 Hannah Wang: So, as part of the go-to-market strategy, we obviously want lead magnets and stuff like that. And so…
221 00:19:15.060 ⇒ 00:19:27.810 Hannah Wang: one scrappy, kind of quick lead magnet that Luke made was in Notion, and yesterday, I was trying to figure out if we can design this into a pretty, like, branded
222 00:19:27.920 ⇒ 00:19:34.450 Hannah Wang: one-pager, but long story short, we couldn’t… do that.
223 00:19:34.620 ⇒ 00:19:48.899 Hannah Wang: because I wanted to make the one-pager so that I could upload it to our platform, so that we can gate it, so that we can have people give their emails, in exchange for this checklist. But because we couldn’t…
224 00:19:49.340 ⇒ 00:19:52.730 Hannah Wang: I couldn’t design it in Figma, basically.
225 00:19:53.910 ⇒ 00:20:01.879 Hannah Wang: so we were like, oh, how do we add gating to the checklist? And I thought there’d be, like, a way…
226 00:20:02.080 ⇒ 00:20:12.780 Hannah Wang: native to Notion that would allow gating, but turns out there isn’t. So that’s where Tally came in. Tally is just the gating mechanism.
227 00:20:12.820 ⇒ 00:20:30.270 Hannah Wang: For accessing this checklist. So, Tally… Gotcha. That is, like, okay, give us your name, email, company, and then once you give it to us, we’ll redirect you to this Notion page. So don’t worry about Tally, I think it’s, like, a short…
228 00:20:30.570 ⇒ 00:20:39.670 Hannah Wang: just scrappy way to get emails and collect them, but I don’t think it’s gonna be, like, a long-term solution.
229 00:20:40.030 ⇒ 00:20:43.159 Sheshu Chandrasekar: So it’s just like a… it’s a one-off thing, in a way.
230 00:20:43.160 ⇒ 00:20:56.180 Hannah Wang: Yeah, I just, like… you have to pay premium stuff if you want, like, all these cool features. I just use the free version, and I feel like there’s probably a limit to how many I can… how many forms I can make, so…
231 00:20:56.320 ⇒ 00:21:07.440 Hannah Wang: Yeah, it’s not like a… it’s just a short-term solution and a workaround to… until we figure out how to make PDFs interactive, because, like, obviously we want to, like.
232 00:21:07.790 ⇒ 00:21:09.789 Hannah Wang: Let people be able to check
233 00:21:09.890 ⇒ 00:21:14.780 Hannah Wang: these boxes and have it be interactive, but I just couldn’t get a way to do that in Figma.
234 00:21:15.020 ⇒ 00:21:21.100 Hannah Wang: In time for today, because the post related to this went out today, so…
235 00:21:21.380 ⇒ 00:21:22.140 Sheshu Chandrasekar: Got it.
236 00:21:22.300 ⇒ 00:21:27.260 Hannah Wang: That makes sense. That’s tally, and don’t worry about it. Okay.
237 00:21:28.650 ⇒ 00:21:38.480 Luke Scorziell: Yeah, I mean, I think, probably… I was just asking, cursor about.
238 00:21:38.680 ⇒ 00:21:43.170 Luke Scorziell: HubSpot. Like, I think that the ideal state is that
239 00:21:43.750 ⇒ 00:21:48.449 Luke Scorziell: We have a repeatable system that we can, like.
240 00:21:49.350 ⇒ 00:21:53.520 Luke Scorziell: Upload a form, or upload something, like.
241 00:21:53.630 ⇒ 00:21:56.539 Luke Scorziell: Like, the thing that Mustafa built is fine for now.
242 00:21:56.840 ⇒ 00:21:59.260 Luke Scorziell: I think it’s a little clunky.
243 00:22:00.300 ⇒ 00:22:06.490 Luke Scorziell: But the ideal state is, like, yeah, we have a system that’s connected to whoever we’re sending, like, email marketing out of.
244 00:22:06.750 ⇒ 00:22:13.799 Luke Scorziell: which I would imagine is gonna be HubSpot. And then… We can just, like…
245 00:22:14.200 ⇒ 00:22:22.149 Luke Scorziell: connect. So if we have a lead, like a PDF that we want to send someone, then they just… we create a form on…
246 00:22:22.150 ⇒ 00:22:23.390 Hannah Wang: HubSpot.
247 00:22:23.570 ⇒ 00:22:24.680 Luke Scorziell: Yeah.
248 00:22:25.870 ⇒ 00:22:30.069 Luke Scorziell: They submit their email, and then we automatically follow up and send them the,
249 00:22:31.140 ⇒ 00:22:35.070 Luke Scorziell: the thing, so I think that’s, like… where…
250 00:22:35.700 ⇒ 00:22:40.820 Luke Scorziell: I would like this to go. I just… we haven’t really looked into…
251 00:22:41.570 ⇒ 00:22:46.100 Luke Scorziell: how that works on HubSpot yet, but that, that’s…
252 00:22:46.100 ⇒ 00:22:46.570 Sheshu Chandrasekar: Gotcha.
253 00:22:46.570 ⇒ 00:22:50.100 Luke Scorziell: ideal, because we just, yeah, like, obviously, like.
254 00:22:50.990 ⇒ 00:22:58.249 Luke Scorziell: Especially as we get to collect more emails and stuff, it’s like that just… it’d make the most sense for it to all be kind of going into…
255 00:22:58.890 ⇒ 00:23:01.050 Luke Scorziell: Hubspot.
256 00:23:02.630 ⇒ 00:23:06.920 Sheshu Chandrasekar: Yeah, no, that makes sense. In my mind, the way I see how Notion, HubSpot.
257 00:23:07.440 ⇒ 00:23:10.030 Sheshu Chandrasekar: they kind of work together. Like, Notion’s kind of, like.
258 00:23:10.320 ⇒ 00:23:16.879 Sheshu Chandrasekar: you know how Figma has, like, the draft section? I think Notion kind of serves as that kind of piece, where
259 00:23:17.030 ⇒ 00:23:19.679 Sheshu Chandrasekar: You know, you’re kind of ideating, brainstorming.
260 00:23:19.980 ⇒ 00:23:24.759 Sheshu Chandrasekar: And then HubSpot becomes the true source of truth. Like,
261 00:23:25.050 ⇒ 00:23:27.800 Sheshu Chandrasekar: That’s, like, where the information’s concrete, if anything.
262 00:23:28.720 ⇒ 00:23:36.250 Sheshu Chandrasekar: And then the Google Sheet kind of serves it as the HubSpot’s counterpart, but it’s only tracking the quantitative stuff.
263 00:23:37.000 ⇒ 00:23:39.530 Sheshu Chandrasekar: So, that’s how I see it, and…
264 00:23:40.030 ⇒ 00:23:45.219 Sheshu Chandrasekar: I just want to make sure that kind of aligns with what you guys are thinking about with the go-to-market stuff as well.
265 00:23:47.870 ⇒ 00:23:51.719 Hannah Wang: Yeah… Yeah, to me, HubSpot is just…
266 00:23:52.410 ⇒ 00:23:57.920 Hannah Wang: it has information about all our leads in an automated way.
267 00:23:57.920 ⇒ 00:23:58.470 Sheshu Chandrasekar: Got it.
268 00:24:01.110 ⇒ 00:24:10.460 Hannah Wang: And then there’s, like, dashboarding and stuff, obviously, but we just have to build those out. I know Ryan built some out already, but…
269 00:24:10.920 ⇒ 00:24:12.090 Hannah Wang: Yeah.
270 00:24:12.090 ⇒ 00:24:12.690 Luke Scorziell: Yeah.
271 00:24:12.920 ⇒ 00:24:17.760 Hannah Wang: And then Google Sheet, I think,
272 00:24:20.080 ⇒ 00:24:27.339 Hannah Wang: I’m trying to remember why we use Google Sheet for partners, and we also…
273 00:24:27.340 ⇒ 00:24:27.900 Sheshu Chandrasekar: I think…
274 00:24:27.900 ⇒ 00:24:31.920 Hannah Wang: for campaigns, too, so I’m just like, okay, wait.
275 00:24:32.910 ⇒ 00:24:43.499 Sheshu Chandrasekar: Yeah, no, if I’m correct with the partnerships, I think Ukam eventually wants to move that off of Google Sheets into HubSpot. Like, he wants to create life… like, a partnership lifecycle.
276 00:24:43.890 ⇒ 00:24:44.370 Hannah Wang: Okay.
277 00:24:44.370 ⇒ 00:24:45.550 Sheshu Chandrasekar: Tailored for Brainforge.
278 00:24:45.770 ⇒ 00:24:50.709 Hannah Wang: Yeah, because there’s, like, a sales pipeline. Like, I feel like the sales pipeline is pretty…
279 00:24:50.820 ⇒ 00:25:07.639 Hannah Wang: built out well in HubSpot, but I think the partner side is a little lagging. It makes sense, because I think Ryan spent… Ryan, a lot of sales… Ryan and a lot of previous sales coordinators spent a lot of time building HubSpot, for the sales pipeline.
280 00:25:08.290 ⇒ 00:25:09.989 Sheshu Chandrasekar: Yeah, that makes sense.
281 00:25:10.400 ⇒ 00:25:18.140 Luke Scorziell: I mean, I think the… I don’t know, like, obviously, we’ll kind of see, but, like, in the ideal state of things, what’s happening is, I think, like.
282 00:25:18.520 ⇒ 00:25:21.340 Luke Scorziell: Notion is where we’re building
283 00:25:22.020 ⇒ 00:25:32.040 Luke Scorziell: Yeah, kind of where we’re doing ideation, where, like, the rough draft of everything is happening, and then obviously, like, we’re not… we would rather have, like, nicely designed
284 00:25:32.810 ⇒ 00:25:50.699 Luke Scorziell: PDFs and stuff, and, like, Notion docs, so, like, for instance, then, like, Figma and whatnot will live there. But then, like, with HubSpot, I think the, like, strength of HubSpot is that as the… as we start getting more leads and things coming in,
285 00:25:51.320 ⇒ 00:25:54.309 Luke Scorziell: From external campaigns that we’re doing, whether that’s
286 00:25:54.490 ⇒ 00:26:03.819 Luke Scorziell: yeah, direct, like, outreach, and we’re having to manually put stuff in, or more on, like, the marketing side. Like, the ideal flow is, like, we post a lead magnet.
287 00:26:03.980 ⇒ 00:26:08.990 Luke Scorziell: That is already connected to HubSpot. Someone goes in, puts their email on that.
288 00:26:09.100 ⇒ 00:26:25.889 Luke Scorziell: their email gets into a HubSpot sequence, and then we can either… we follow up with them, but then we also probably add them onto some kind of list, where then they’re getting, like, a regular ping from us talking about the things that we’re doing. So that’s, like.
289 00:26:26.300 ⇒ 00:26:32.950 Luke Scorziell: That’s, like, to me, the strength of HubSpot. I know that’s not fully our sales process right now, like, I know we’re pretty…
290 00:26:33.120 ⇒ 00:26:37.570 Luke Scorziell: hands-on with most people, but I think, at least from, like, the marketing
291 00:26:38.040 ⇒ 00:26:43.190 Luke Scorziell: Qualified leads, side of things, like, it would be pretty helpful to have
292 00:26:43.460 ⇒ 00:26:49.549 Luke Scorziell: like, start automating follow-ups and stuff. So that, that to me is where, like, the deal tracking and stuff will be.
293 00:26:49.820 ⇒ 00:26:56.760 Luke Scorziell: helpful in having, like, you know, marketing-focused pipelines versus, like… yeah, I think the sales side of the…
294 00:26:58.730 ⇒ 00:27:04.710 Luke Scorziell: The business is the next step after marketing. So after someone’s gone through…
295 00:27:04.950 ⇒ 00:27:10.630 Luke Scorziell: And, like, seen our emails for 6 months, and then decides that they want to book a call, then, like, get them to become…
296 00:27:10.880 ⇒ 00:27:14.330 Luke Scorziell: Like, a sales, we’d sell.
297 00:27:15.280 ⇒ 00:27:16.090 Luke Scorziell: Yeah.
298 00:27:16.090 ⇒ 00:27:24.929 Sheshu Chandrasekar: Got it. That makes sense. Yeah, and I understand, because HubSpot is, like, a super powerful automation tool as well, once the leads are inbound into HubSpot, so…
299 00:27:25.440 ⇒ 00:27:27.210 Sheshu Chandrasekar: Yeah, sequences.
300 00:27:27.210 ⇒ 00:27:28.990 Luke Scorziell: Yeah, we have a lot that we can do with it.
301 00:27:29.200 ⇒ 00:27:37.750 Sheshu Chandrasekar: Yeah, so that makes sense, okay. I guess, for, like, ops standpoint, the one thing that would be very useful for us moving forward is kind of, like.
302 00:27:38.050 ⇒ 00:27:41.539 Sheshu Chandrasekar: Charting out this entire process, kind of documenting it.
303 00:27:41.830 ⇒ 00:27:52.320 Sheshu Chandrasekar: And then having, like, for our sake, like, just have a record of it, so in case someone else wants to check it out, like, understand how go-to-market works, or we’re onboarding someone on the go-to-market team.
304 00:27:52.680 ⇒ 00:27:56.130 Sheshu Chandrasekar: We can kind of give them, like, this document saying, hey, this is how…
305 00:27:56.570 ⇒ 00:28:02.639 Sheshu Chandrasekar: The go-to-market systems work, the processes that are involved in it, and the databases that live in Notion.
306 00:28:02.810 ⇒ 00:28:07.920 Sheshu Chandrasekar: So, I think that’s something that we kind of want to document, but…
307 00:28:08.070 ⇒ 00:28:15.779 Sheshu Chandrasekar: I think I understand the workspace that you guys are envisioning for the new Notion, and it makes a lot of sense to me. So…
308 00:28:16.070 ⇒ 00:28:20.619 Sheshu Chandrasekar: I think on Thursday, I’m gonna send out, like, a rough draft of what I think.
309 00:28:20.730 ⇒ 00:28:25.630 Sheshu Chandrasekar: the go-to-market process looks like, and the systems that are involved in it, and then if you can just take a look…
310 00:28:25.920 ⇒ 00:28:31.670 Sheshu Chandrasekar: Let me know, like, hey, this is right, this is not, like, just correct me, that would be great, and then…
311 00:28:31.790 ⇒ 00:28:36.359 Sheshu Chandrasekar: Any help you need by the 17th in migrating,
312 00:28:37.110 ⇒ 00:28:40.079 Sheshu Chandrasekar: all the stuff from the old Notion to the new, like.
313 00:28:40.300 ⇒ 00:28:42.620 Sheshu Chandrasekar: Just let me… just let us know, and then we can…
314 00:28:42.900 ⇒ 00:28:45.960 Sheshu Chandrasekar: We can help you out, and if you need any suggestions on, like.
315 00:28:46.380 ⇒ 00:28:52.199 Sheshu Chandrasekar: You know, like, ideas on, like, how to best use this workspace, like, we’re happy to help there, too.
316 00:28:52.570 ⇒ 00:28:58.540 Sheshu Chandrasekar: But I… I think I… we just want to be as hands-off, because I know… I know the marketing process, and…
317 00:28:58.820 ⇒ 00:29:05.059 Sheshu Chandrasekar: And now with this GitHub stuff, like, it’s… it’s like, there’s so much happening, like, I… I understand if…
318 00:29:05.180 ⇒ 00:29:14.939 Sheshu Chandrasekar: like, I don’t want to tell you guys, like, okay, this is what you need to do, like, this is the database you need to have, like, I think that wouldn’t make sense at all, for us at least, so…
319 00:29:15.250 ⇒ 00:29:19.679 Sheshu Chandrasekar: Yeah, really want to be hands-off, but also want to help you Where we can.
320 00:29:20.310 ⇒ 00:29:22.140 Luke Scorziell: Yeah, no, no, that makes sense.
321 00:29:22.840 ⇒ 00:29:29.100 Hannah Wang: It’s okay, we’re also still kind of confused on our end. I think we’re figuring out… Suppressed.
322 00:29:29.100 ⇒ 00:29:29.990 Sheshu Chandrasekar: Yeah.
323 00:29:30.410 ⇒ 00:29:34.590 Sheshu Chandrasekar: Like, I’m still, like, I’m not gonna lie, like, I was thinking about it today, like.
324 00:29:35.520 ⇒ 00:29:44.809 Sheshu Chandrasekar: after this new GitHub merge, or whatever, like, that happened, like, I’m just like, what’s the point of Notion, then? Like, if everything is in GitHub, so, like.
325 00:29:44.950 ⇒ 00:29:48.300 Sheshu Chandrasekar: I’ve been having those questions and thoughts myself, so…
326 00:29:48.580 ⇒ 00:29:55.509 Sheshu Chandrasekar: Yeah, like, again, like, happy to, like, kind of talk to you and figure it out, because I’m kind of the same boat as you guys right now, like, I’m trying to figure out…
327 00:29:55.660 ⇒ 00:30:06.669 Sheshu Chandrasekar: what should be in GitHub, and what should be in Notion, and I’m also, like, thinking, like, do we need to scrap Notion in, like, the next 6 months? Like, if everything’s gonna live in GitHub? Like, those are kind of…
328 00:30:06.780 ⇒ 00:30:09.229 Sheshu Chandrasekar: mindset of… I’m having right now.
329 00:30:10.380 ⇒ 00:30:12.660 Hannah Wang: Yeah, well, I feel like GitHub…
330 00:30:14.320 ⇒ 00:30:15.070 Sheshu Chandrasekar: I think it’s good for…
331 00:30:15.070 ⇒ 00:30:18.460 Hannah Wang: brainstorm in there, and that’s where Notion kind of…
332 00:30:18.940 ⇒ 00:30:27.649 Hannah Wang: it’s either Notion or Google Doc, in my opinion, for, like, collaborative brainstorming, but GitHub is more of, like, oh, these are…
333 00:30:28.600 ⇒ 00:30:46.090 Hannah Wang: more, like, finalized procedures, or products, or playbooks, or assets, and then you can, like, reference those when you’re asking cursor questions, but for, like, collaborative people brainstorming, I feel like that we still need…
334 00:30:46.620 ⇒ 00:30:48.830 Hannah Wang: Notion, in my opinion, or…
335 00:30:48.830 ⇒ 00:30:49.330 Sheshu Chandrasekar: Yeah.
336 00:30:49.330 ⇒ 00:30:51.000 Hannah Wang: Google Doc, or whatever.
337 00:30:51.430 ⇒ 00:30:55.190 Hannah Wang: Yeah, so…
338 00:30:55.190 ⇒ 00:30:55.750 Sheshu Chandrasekar: Yeah.
339 00:30:55.750 ⇒ 00:31:05.230 Hannah Wang: I understand from an ops perspective, everything is all over the place, and… Kudos to you guys for…
340 00:31:05.710 ⇒ 00:31:07.989 Hannah Wang: Helping clean up, whatever.
341 00:31:08.560 ⇒ 00:31:10.640 Hannah Wang: We left behind.
342 00:31:10.640 ⇒ 00:31:24.169 Sheshu Chandrasekar: No, not a problem. I’m so glad we even did that, because it allowed me to understand, especially as a new hire, like, I’m, like, trying to understand, like, where everything lives, so that audit really gave me a lot of clarity.
343 00:31:24.390 ⇒ 00:31:24.990 Hannah Wang: Hmm.
344 00:31:25.140 ⇒ 00:31:26.860 Sheshu Chandrasekar: On the process itself, so…
345 00:31:27.250 ⇒ 00:31:28.410 Hannah Wang: Yeah. But yeah…
346 00:31:28.410 ⇒ 00:31:32.179 Sheshu Chandrasekar: Oh yeah, also the case studies have all been archived, Hannah, just…
347 00:31:32.180 ⇒ 00:31:32.980 Hannah Wang: Okay, sure.
348 00:31:32.980 ⇒ 00:31:33.520 Sheshu Chandrasekar: Yeah.
349 00:31:33.920 ⇒ 00:31:34.409 Sheshu Chandrasekar: No worries.
350 00:31:34.410 ⇒ 00:31:41.129 Hannah Wang: I feel like case studies is… I haven’t touched a case study, or we haven’t been cranking them out in a while.
351 00:31:41.130 ⇒ 00:31:41.950 Sheshu Chandrasekar: Yeah.
352 00:31:41.950 ⇒ 00:31:45.610 Hannah Wang: So… I know we want to, but there’s just other stuff.
353 00:31:45.930 ⇒ 00:31:47.629 Hannah Wang: That needs to happen, so…
354 00:31:47.740 ⇒ 00:31:58.969 Hannah Wang: Yeah, that sounds good, like, on third… yeah, just send us, like, what you think, even based on this notion, or not notion, this meeting transcript, you can just run it through
355 00:31:59.270 ⇒ 00:32:00.940 Hannah Wang: AI and help you.
356 00:32:01.210 ⇒ 00:32:02.839 Sheshu Chandrasekar: Yeah, that’s exactly what I’m gonna do.
357 00:32:02.840 ⇒ 00:32:05.420 Hannah Wang: Yeah. And then, I think…
358 00:32:05.880 ⇒ 00:32:12.289 Hannah Wang: I think there’s all these, like, tally and, like, scrappy lead magnet gating things, like.
359 00:32:12.450 ⇒ 00:32:19.210 Hannah Wang: I think there’s a lot of work around Things… because I, like.
360 00:32:19.480 ⇒ 00:32:25.660 Hannah Wang: because the campaigns and stuff move so fast, I think we just needed to build short.
361 00:32:25.660 ⇒ 00:32:43.519 Hannah Wang: term solutions to a lot of things, but ultimately, kind of like what Luke said, we want everything integrated with HubSpot. And so, in an ideal state, like, the lead magnets would actually live on landing pages on the website, because you can integrate… our website is already integrated with HubSpot.
362 00:32:43.560 ⇒ 00:32:58.189 Hannah Wang: And so when someone fills out a form on our website landing page, like, it already goes to… to HubSpot. So that would be, I think, like, the ideal, ideal, like, North Star state, but because it… it just takes design…
363 00:32:58.980 ⇒ 00:33:08.859 Hannah Wang: and web dev so long to crank a landing page out, like, by the time we get it out, I feel like the campaign is already over, so I think that’s.
364 00:33:08.860 ⇒ 00:33:09.260 Sheshu Chandrasekar: Right.
365 00:33:09.260 ⇒ 00:33:11.880 Hannah Wang: I had to kind of resort to, like.
366 00:33:11.990 ⇒ 00:33:17.760 Hannah Wang: short-term things that, like, Mustafa is helping build out on the platform,
367 00:33:18.140 ⇒ 00:33:20.209 Hannah Wang: But yeah, I know he’s, like, getting…
368 00:33:20.410 ⇒ 00:33:24.189 Hannah Wang: he’s trying to, like, integrate everything to HostBot, too, so…
369 00:33:24.390 ⇒ 00:33:28.059 Hannah Wang: I don’t know, there’s just, like, a lot of different, like…
370 00:33:28.680 ⇒ 00:33:42.259 Hannah Wang: things that we built that are not the ideal, but it’s just for the sake of being able to start tracking stuff that we built it. If we didn’t move so fast at this company.
371 00:33:42.770 ⇒ 00:33:51.830 Hannah Wang: Yeah, I think we would have stuck with, like, okay, make landing pages on the website, and that’s kind of, like, the end-all, be-all of everything.
372 00:33:51.830 ⇒ 00:33:52.580 Sheshu Chandrasekar: Right.
373 00:33:52.820 ⇒ 00:33:53.860 Sheshu Chandrasekar: No, that makes sense.
374 00:33:53.860 ⇒ 00:34:04.200 Hannah Wang: So yeah, yeah, in that doc on Thursday, I’ll try to, like, think of all the kind of edge case things that we do right now,
375 00:34:05.440 ⇒ 00:34:08.169 Hannah Wang: Just so it’s in one place, and then…
376 00:34:08.280 ⇒ 00:34:13.000 Hannah Wang: I’m sure things will change later, too, so we’ll have to update the doc that you make.
377 00:34:13.219 ⇒ 00:34:13.960 Hannah Wang: But…
378 00:34:13.969 ⇒ 00:34:16.529 Sheshu Chandrasekar: Yeah, no, absolutely, and in…
379 00:34:16.699 ⇒ 00:34:29.449 Sheshu Chandrasekar: on the topic of change, like, would it be okay if, our team and your team kind of meet on Fridays? Like, we don’t have to, like, meet all the time, but just for, like, the ops and GCAM to kind of, like, sync and
380 00:34:29.589 ⇒ 00:34:36.909 Sheshu Chandrasekar: figure out, like, hey, these are the changes that are occurring, or, like, any top-of-mind priorities that have shifted. That would be great.
381 00:34:38.219 ⇒ 00:34:41.829 Hannah Wang: Yeah, I don’t mind. You can schedule a time on Friday.
382 00:34:43.849 ⇒ 00:34:51.809 Hannah Wang: It might be better in the long run if, yeah, we’re kind of synced, so that you don’t have to catch up with everything.
383 00:34:52.090 ⇒ 00:34:53.739 Sheshu Chandrasekar: Yeah, no, absolutely.
384 00:34:54.449 ⇒ 00:35:06.119 Hannah Wang: And then, last thing, I know we didn’t answer your ordinal question. Ordinal is just enough… it’s like an automated scheduling tool that we… if you, like, make a post
385 00:35:06.699 ⇒ 00:35:10.999 Hannah Wang: and set it to published on Friday, like, it does that for you.
386 00:35:11.000 ⇒ 00:35:11.559 Sheshu Chandrasekar: It’s just like.
387 00:35:11.560 ⇒ 00:35:28.270 Hannah Wang: another tool that we use to help automate our LinkedIn posts, and then that’s also where Utam and Robert review the final post before it goes live. Like, we get their approval for it. So that’s what Ordinal is, in case you see that word again.
388 00:35:28.580 ⇒ 00:35:31.789 Sheshu Chandrasekar: Gotcha. That’s pretty sick. I didn’t know there’s a tool like that that exists.
389 00:35:31.790 ⇒ 00:35:34.439 Hannah Wang: Dude, there’s tools for everything, like…
390 00:35:34.440 ⇒ 00:35:35.180 Sheshu Chandrasekar: No.
391 00:35:35.180 ⇒ 00:35:39.640 Hannah Wang: Automation tools for everything, you can ask Ryan, he knows, probably.
392 00:35:39.880 ⇒ 00:35:43.439 Hannah Wang: A bunch of stuff, but yeah.
393 00:35:44.120 ⇒ 00:35:46.450 Luke Scorziell: Yeah, I mean, I think,
394 00:35:48.420 ⇒ 00:35:53.019 Luke Scorziell: Like, yeah, well, because I think Ordinal only works with LinkedIn, which is…
395 00:35:53.470 ⇒ 00:35:54.050 Sheshu Chandrasekar: Oh, okay.
396 00:35:54.050 ⇒ 00:35:57.180 Luke Scorziell: But, like, there’s a tool called Buffer.
397 00:35:57.400 ⇒ 00:36:00.680 Luke Scorziell: That does, like, multi-channel marketing.
398 00:36:00.700 ⇒ 00:36:01.370 Hannah Wang: I think I probably…
399 00:36:01.370 ⇒ 00:36:04.430 Sheshu Chandrasekar: heard of them. Yeah. But I don’t know what they do exactly.
400 00:36:04.430 ⇒ 00:36:12.929 Luke Scorziell: It’s, like, just content scheduling. So, like, my end goal, hopefully, would be to have, or, I mean, I don’t know that it’s Buffer, but, like…
401 00:36:13.760 ⇒ 00:36:20.569 Luke Scorziell: Yeah, we’re having some trouble on that form, or on that level operationally right now, because no one knows.
402 00:36:20.700 ⇒ 00:36:26.279 Luke Scorziell: We’re trying to figure out which… which is the source of truth… source of truth for us, so…
403 00:36:26.280 ⇒ 00:36:27.610 Hannah Wang: Yeah.
404 00:36:27.610 ⇒ 00:36:33.040 Sheshu Chandrasekar: That makes sense. Yeah, that makes sense. That’s been an issue all around, so… Yeah.
405 00:36:33.040 ⇒ 00:36:35.370 Luke Scorziell: It’s the issue for our clients, too, so…
406 00:36:35.370 ⇒ 00:36:37.129 Sheshu Chandrasekar: Oh, that’s true.
407 00:36:37.130 ⇒ 00:36:37.910 Hannah Wang: Yeah, yeah.
408 00:36:37.910 ⇒ 00:36:38.690 Sheshu Chandrasekar: That’s true.
409 00:36:38.890 ⇒ 00:36:46.080 Sheshu Chandrasekar: Well, sweet! I think this was a productive conversation, so really, really appreciate you guys answering my questions, and…
410 00:36:46.570 ⇒ 00:36:56.519 Sheshu Chandrasekar: Yeah, hopefully, the migration to the new Notion goes smoothly, but again, like, if you need help, we’re there to help, and yeah, I’ll get you that documentation.
411 00:36:56.870 ⇒ 00:36:59.019 Sheshu Chandrasekar: On Thursday, so…
412 00:36:59.570 ⇒ 00:37:05.309 Sheshu Chandrasekar: Yeah, I think… I think we’re pretty… I think I’m good. Eliza, Rico, do you guys have any questions by any chance?
413 00:37:08.340 ⇒ 00:37:09.170 Rico Rejoso: No, we’re good.
414 00:37:10.480 ⇒ 00:37:11.070 Sheshu Chandrasekar: Cool.
415 00:37:15.740 ⇒ 00:37:24.419 Sheshu Chandrasekar: Well, sweet! Hannah, Luke, if there’s anything else that comes up, please just, like, let me know, and happy to help you guys out in any way, any way or form.
416 00:37:25.390 ⇒ 00:37:25.900 Luke Scorziell: Yeah.
417 00:37:25.900 ⇒ 00:37:33.270 Hannah Wang: Great, I appreciate it. Thanks, ops team. You guys are… The backbone of… This company, so…
418 00:37:33.270 ⇒ 00:37:38.020 Sheshu Chandrasekar: Yeah, we’re… it’s, it’s getting, it’s getting built. It’s getting built, so…
419 00:37:38.020 ⇒ 00:37:40.749 Hannah Wang: Well, appreciate it.
420 00:37:40.750 ⇒ 00:37:42.349 Sheshu Chandrasekar: Yep. Talk to you guys soon.
421 00:37:42.640 ⇒ 00:37:43.510 Hannah Wang: Alright, bye.
422 00:37:43.610 ⇒ 00:37:44.810 Luke Scorziell: Alright, bye.