Meeting Title: Data Service Standup Date: 2026-02-10 Meeting participants: Awaish Kumar, Ashwini Sharma, Mustafa Raja
WEBVTT
1 00:01:21.400 ⇒ 00:01:22.440 Ashwini Sharma: Hey everybody.
2 00:01:27.230 ⇒ 00:01:28.569 Awaish Kumar: Hello, how you doing?
3 00:01:29.230 ⇒ 00:01:30.309 Ashwini Sharma: I’m good, how are you?
4 00:02:07.200 ⇒ 00:02:07.990 Awaish Kumar: Agreed.
5 00:02:08.560 ⇒ 00:02:10.579 Awaish Kumar: See, Fusra is joining.
6 00:02:43.040 ⇒ 00:02:52.199 Awaish Kumar: Okay, I think… Utah and the Belarians are not joining today, and I don’t know if Usva is joining, I bring him…
7 00:02:52.380 ⇒ 00:02:56.160 Awaish Kumar: But we can start with… Understandable.
8 00:02:56.440 ⇒ 00:03:07.590 Awaish Kumar: Hmm… Go over all the kinds. Let me open the… Clean you, and we can… There you go.
9 00:03:07.990 ⇒ 00:03:08.700 Awaish Kumar: Bye.
10 00:03:09.170 ⇒ 00:03:10.310 Mustafa Raja: Todd, even…
11 00:03:11.160 ⇒ 00:03:15.779 Awaish Kumar: Yeah, no worries. Yeah, I was saying we’re gonna start with Magic Spoon.
12 00:03:16.610 ⇒ 00:03:21.070 Awaish Kumar: Pandemic is not here, you can start, actually.
13 00:03:21.070 ⇒ 00:03:24.889 Ashwini Sharma: So the… yeah, so the update for Magic Spoon is that,
14 00:03:25.640 ⇒ 00:03:38.919 Ashwini Sharma: Let’s see, right, so basically, like, we loaded the data in table, we matched, did the initial QA, data matched significantly, right? The difference is within $200 for… even for 52-week timeframes.
15 00:03:40.410 ⇒ 00:03:48.059 Ashwini Sharma: And, yeah, so TDP and ACV calculation is still problematic. We don’t have a way to calculate it for higher time frame.
16 00:03:48.620 ⇒ 00:03:52.899 Ashwini Sharma: And it’s not matching with what we are seeing in platform data.
17 00:03:53.190 ⇒ 00:03:58.110 Ashwini Sharma: And, for that, I’ve sent a Zoom, this thing, video to Utam and Demiladeh.
18 00:03:58.430 ⇒ 00:04:01.289 Ashwini Sharma: in the channel, basically.
19 00:04:01.870 ⇒ 00:04:07.530 Ashwini Sharma: So, we’ll talk with Michael from Magixpawn, and then figure out, like, what needs to be done.
20 00:04:07.800 ⇒ 00:04:13.780 Ashwini Sharma: And at the same time, I also need to make changes to the pipeline so that we can backfill the data.
21 00:04:14.240 ⇒ 00:04:20.839 Ashwini Sharma: that, since we loaded only for March and April 2025, but now we need to backfill all the records, so…
22 00:04:21.240 ⇒ 00:04:25.100 Ashwini Sharma: Yeah, that’s where we are with, this thing, Magic Spoon.
23 00:04:25.570 ⇒ 00:04:26.190 Awaish Kumar: Okay.
24 00:04:26.840 ⇒ 00:04:29.430 Awaish Kumar: Moving on to…
25 00:04:31.920 ⇒ 00:04:38.559 Awaish Kumar: CTA. I see some of the tickets here, but I don’t see what’s… what… like, these are from…
26 00:04:39.770 ⇒ 00:04:43.119 Awaish Kumar: last week. I don’t see any updated tickets.
27 00:04:43.610 ⇒ 00:04:53.450 Ashwini Sharma: Yeah, so CTA, I think, yesterday we had a meeting, right? You were not able to attend it. So the conclusion of the meeting is, like, we need to work on identity resolution.
28 00:04:53.630 ⇒ 00:04:57.319 Ashwini Sharma: Because that’s one of the most important things to be done.
29 00:04:57.470 ⇒ 00:05:05.499 Ashwini Sharma: Other than that, I think I don’t have any updates, basically. There was a lot of discussion on asana tickets and stuff like that, and…
30 00:05:05.920 ⇒ 00:05:12.959 Ashwini Sharma: Utam said that you and I will be focusing on identity resolution, and Utam will be taking some other tickets, that’s…
31 00:05:13.750 ⇒ 00:05:14.690 Ashwini Sharma: The crux.
32 00:05:15.210 ⇒ 00:05:23.680 Awaish Kumar: Yeah, but, like, that’s what I want to know. Like, sync with Utom, get those tickets here, like… if…
33 00:05:23.840 ⇒ 00:05:31.500 Awaish Kumar: like, if we are working on it, or Uruto, they should be in this linear board, so we know what’s going on overall.
34 00:05:31.500 ⇒ 00:05:32.100 Ashwini Sharma: Okay.
35 00:05:34.300 ⇒ 00:05:37.240 Awaish Kumar: And, yeah, like, let’s, let’s add that.
36 00:05:37.440 ⇒ 00:05:45.520 Awaish Kumar: by end of January, and for January stitching, I don’t know, Oh yeah, whatever…
37 00:05:45.640 ⇒ 00:05:53.199 Awaish Kumar: help you need with me, like, if you want to just sync, if you want to pair program, let me know. We can do that.
38 00:05:55.210 ⇒ 00:05:56.270 Ashwini Sharma: Sure, yeah.
39 00:05:56.590 ⇒ 00:06:01.920 Awaish Kumar: Okay, and… I think, apart from that, we are good here.
40 00:06:07.230 ⇒ 00:06:16.500 Awaish Kumar: Moving on to the next client element, we… yeah, this also is from Knab. I haven’t received what is done this week, so…
41 00:06:16.730 ⇒ 00:06:21.499 Awaish Kumar: I’m going to sync with Utam as well, and figure out what needs to be done for Element.
42 00:06:22.870 ⇒ 00:06:24.679 Awaish Kumar: And update this code.
43 00:06:24.870 ⇒ 00:06:28.110 Awaish Kumar: And apart from that, we basically…
44 00:06:28.610 ⇒ 00:06:32.459 Awaish Kumar: Yeah, some of the things I do, we are doing, I will update that.
45 00:06:33.100 ⇒ 00:06:39.150 Awaish Kumar: And we are… basically, we’ll be focusing more on reporting part of…
46 00:06:39.960 ⇒ 00:06:44.040 Awaish Kumar: This week, so mostly it will be on the Robert and Amber.
47 00:06:47.220 ⇒ 00:06:54.079 Awaish Kumar: And then, moving on to ABC, I don’t think we have anything for… In addition, right, Musa?
48 00:06:58.100 ⇒ 00:07:01.589 Mustafa Raja: Yes, there isn’t anything that we need to do here.
49 00:07:02.390 ⇒ 00:07:03.040 Awaish Kumar: Okay.
50 00:07:05.350 ⇒ 00:07:07.680 Awaish Kumar: Then, moving on to default.
51 00:07:08.470 ⇒ 00:07:19.840 Mustafa Raja: Okay, so for default… yeah, so for default, my update, here is… we are still blocked on, S3, so… this week, we… what we needed to do was…
52 00:07:20.200 ⇒ 00:07:25.409 Mustafa Raja: To start modeling the data, but since, the data isn’t there at all.
53 00:07:25.650 ⇒ 00:07:28.220 Mustafa Raja: And we are blocked with S3 access.
54 00:07:28.330 ⇒ 00:07:41.740 Mustafa Raja: We’re just blocked on modeling. Apart from that, I have this ad hoc request to test SEMrush data. Yeah, and if you see Slack, I have a message in a client default channel.
55 00:07:41.910 ⇒ 00:07:46.900 Mustafa Raja: Regarding how, regarding what shall we treat as a source of truth.
56 00:07:47.330 ⇒ 00:07:50.230 Mustafa Raja: Yeah, that’s pretty much the date here.
57 00:07:51.390 ⇒ 00:07:55.040 Awaish Kumar: Okay, so it seems like we are pretty much delayed.
58 00:07:55.380 ⇒ 00:07:57.509 Mustafa Raja: Yeah, yeah, very valid, yeah.
59 00:07:57.730 ⇒ 00:08:01.109 Awaish Kumar: We already have shared that with Kai, right? We are delayed because.
60 00:08:01.110 ⇒ 00:08:08.859 Mustafa Raja: Yes. Yes. Yesterday also, and then today also, Demilade is going to stress that we are heavily blocked.
61 00:08:09.750 ⇒ 00:08:14.719 Awaish Kumar: Okay, yeah. Okay, then moving on to Eden, I…
62 00:08:15.630 ⇒ 00:08:20.999 Awaish Kumar: Closed some tickets yesterday. I will be maybe working on this one today.
63 00:08:22.460 ⇒ 00:08:26.110 Awaish Kumar: Is there anything on your plate, actually, for Eden?
64 00:08:26.110 ⇒ 00:08:32.859 Ashwini Sharma: Yeah, I need to work on that DPD snapshot for spend data that we send to Northbeam.
65 00:08:34.020 ⇒ 00:08:35.150 Awaish Kumar: For upgrades.
66 00:08:35.150 ⇒ 00:08:36.370 Ashwini Sharma: affluence here.
67 00:08:37.850 ⇒ 00:08:39.509 Awaish Kumar: But I don’t see a ticket for you.
68 00:08:40.309 ⇒ 00:08:43.589 Ashwini Sharma: Yeah, there is no ticket. I’ll create one for myself.
69 00:08:43.590 ⇒ 00:08:50.280 Awaish Kumar: Let me do that. You get all those tickets, whatever you ask… you get asked for to work out.
70 00:08:51.260 ⇒ 00:08:54.390 Awaish Kumar: Create a ticket first, and then start working.
71 00:08:56.560 ⇒ 00:09:03.890 Awaish Kumar: I think, yeah, I think it’s good here. We just have to close out affiliates.
72 00:09:04.560 ⇒ 00:09:09.320 Awaish Kumar: and whatever… as well as working on the catalyst side.
73 00:09:12.690 ⇒ 00:09:18.439 Awaish Kumar: That’s all, yeah. On the Eden OS side, we have to start modeling this week.
74 00:09:18.780 ⇒ 00:09:21.700 Awaish Kumar: So, I’ll just get started on that as well.
75 00:09:23.450 ⇒ 00:09:26.019 Awaish Kumar: Yeah, that’s pretty much it for this week.
76 00:09:26.620 ⇒ 00:09:27.370 Awaish Kumar: Oh, yep.
77 00:09:28.010 ⇒ 00:09:33.329 Awaish Kumar: Now that we are at the end of the stand-up, are there any tickets you want to discuss?
78 00:09:40.510 ⇒ 00:09:42.200 Awaish Kumar: Everybody’s clear on…
79 00:09:43.260 ⇒ 00:09:48.400 Mustafa Raja: Yeah, for default, for SEMrush.
80 00:09:48.500 ⇒ 00:09:57.940 Mustafa Raja: So default sent us a, a data center they want to test, you know, in the… I have shared that in, client default channel, right? So…
81 00:09:58.300 ⇒ 00:10:00.859 Mustafa Raja: I need a source of truth.
82 00:10:00.920 ⇒ 00:10:10.360 Mustafa Raja: To test the accuracy of that data. And what I could find is that we have to, you know,
83 00:10:10.400 ⇒ 00:10:25.729 Mustafa Raja: look into, SEC filings of some of the public companies, and then even that data would be monthly active users and not exactly the traffic, right? So,
84 00:10:25.950 ⇒ 00:10:34.169 Mustafa Raja: What we could do is get that, and get one of the competitor’s data, and see how good that is, if that makes sense.
85 00:10:39.180 ⇒ 00:10:40.379 Awaish Kumar: Does that make sense?
86 00:10:41.340 ⇒ 00:10:47.330 Awaish Kumar: Okay, yeah, I just saw your message. You’re saying that you need some data to compare it, right?
87 00:10:47.730 ⇒ 00:10:51.679 Mustafa Raja: Yeah, yeah, we need some source of truth to compare this data.
88 00:11:00.600 ⇒ 00:11:08.750 Mustafa Raja: I also… Got this suggestion from, Ryan, I’m going to add that in the thread also.
89 00:11:11.300 ⇒ 00:11:13.310 Mustafa Raja: Suggestion from Ryan Jones.
90 00:11:15.190 ⇒ 00:11:16.770 Mustafa Raja: Where am I thinking?
91 00:11:29.760 ⇒ 00:11:34.160 Mustafa Raja: It’s just that, the most accurate thing we can get is
92 00:11:34.260 ⇒ 00:11:39.140 Mustafa Raja: Through SEC filings, we can get monthly active users.
93 00:11:39.700 ⇒ 00:11:46.299 Mustafa Raja: And that way, we might be able to infer something, some sort of traffic, but not the exact traffic.
94 00:11:47.950 ⇒ 00:11:49.340 Awaish Kumar: Okay, but, like…
95 00:11:52.970 ⇒ 00:11:59.180 Awaish Kumar: How would we get… Someone else’s… Web traffic.
96 00:11:59.340 ⇒ 00:12:00.160 Awaish Kumar: Tito.
97 00:12:00.660 ⇒ 00:12:08.450 Mustafa Raja: Yeah, yeah, so yeah, that’s the issue. So they don’t publicly disclose that, right? But they might disclose their monthly active users.
98 00:12:08.740 ⇒ 00:12:10.550 Awaish Kumar: Yeah, that’s…
99 00:12:10.550 ⇒ 00:12:20.759 Mustafa Raja: that could infer their, you know, percentage of their traffic. Yeah, that’s the whole issue, you know? There’s no exact way to get that, you know?
100 00:12:22.230 ⇒ 00:12:25.639 Awaish Kumar: Okay, yeah, like… It’s pretty much…
101 00:12:26.310 ⇒ 00:12:29.029 Awaish Kumar: We have to come up with some hypothesis here.
102 00:12:29.380 ⇒ 00:12:36.100 Awaish Kumar: I don’t get because we… Active users are… I… dead.
103 00:12:36.630 ⇒ 00:12:43.240 Awaish Kumar: it’s, like… You can use a standard… formula, like,
104 00:12:45.530 ⇒ 00:12:50.910 Awaish Kumar: Like, out of 100 people who visit website, what is the standard?
105 00:12:51.660 ⇒ 00:12:57.230 Awaish Kumar: That, like, domain that they convert into being a user.
106 00:12:58.460 ⇒ 00:13:00.079 Awaish Kumar: We get some houses.
107 00:13:01.820 ⇒ 00:13:04.059 Awaish Kumar: The… the traffic, right?
108 00:13:05.250 ⇒ 00:13:14.079 Mustafa Raja: Yeah, maybe I’ll work on this today, get some hypothesis, and then maybe I’ll get your suggestion and Atum’s suggestion on it.
109 00:13:16.150 ⇒ 00:13:20.049 Awaish Kumar: Okay, yeah, work on that, and I’ll see also, like, if I get…
110 00:13:20.050 ⇒ 00:13:21.930 Mustafa Raja: Yeah, yeah, yeah, that would be helpful.
111 00:13:22.150 ⇒ 00:13:23.460 Awaish Kumar: Okay, thank you.
112 00:13:23.960 ⇒ 00:13:24.750 Mustafa Raja: Thank you.
113 00:13:26.630 ⇒ 00:13:27.570 Awaish Kumar: Bye.