Meeting Title: Edge Service + Shopify Project Discussion Date: 2026-02-09 Meeting participants: Robert Tseng, Tigran, Tigran Sahakyan, Uttam Kumaran, Zoran Selinger, Cutter Streeby


WEBVTT

1 00:00:02.200 00:00:03.210 Robert Tseng: Pop 30.

2 00:01:08.600 00:01:09.620 Tigran Sahakyan: Hey, Robert.

3 00:01:12.460 00:01:13.850 Robert Tseng: Hey, D-Grad.

4 00:01:15.350 00:01:16.270 Tigran Sahakyan: How are you doing?

5 00:01:16.330 00:01:17.790 Robert Tseng: Good, how are you?

6 00:01:18.270 00:01:19.649 Tigran Sahakyan: Good, man, thank you.

7 00:01:20.490 00:01:22.770 Tigran Sahakyan: And this is another one.

8 00:01:22.770 00:01:24.799 Robert Tseng: I was gonna say, there’s two tea runs?

9 00:01:25.330 00:01:31.449 Tigran Sahakyan: Yeah, the other thing around is that we’re a web dev guy. I mean, dev guy.

10 00:01:31.900 00:01:32.760 Robert Tseng: Yeah.

11 00:01:36.830 00:01:38.590 Robert Tseng: Good to meet you, other Tigran.

12 00:01:39.670 00:01:41.529 Tigran Sahakyan: Yeah, man, nice to meet you too.

13 00:01:42.720 00:01:45.270 Tigran Sahakyan: Seems this is a… Okay.

14 00:01:45.450 00:01:48.010 Tigran: Complex? Complex project.

15 00:01:51.910 00:01:53.379 Robert Tseng: Are you guys… I mean…

16 00:01:53.550 00:01:53.980 Tigran Sahakyan: Totally.

17 00:01:53.980 00:01:56.989 Robert Tseng: Tigran, I know you’re from Armenia, right?

18 00:01:57.920 00:01:59.339 Tigran: Yeah, we both are from our India.

19 00:01:59.340 00:02:01.480 Robert Tseng: Oh, you’re both Armenian? Okay, got it.

20 00:02:01.730 00:02:02.660 Tigran: Cool.

21 00:02:02.740 00:02:03.580 Robert Tseng: Nice.

22 00:03:04.070 00:03:05.040 Uttam Kumaran: Hey, guys.

23 00:03:07.970 00:03:08.669 Tigran Sahakyan: Hey, it’s dumb.

24 00:03:10.060 00:03:10.910 Uttam Kumaran: Hey…

25 00:03:15.410 00:03:17.210 Robert Tseng: We’re still waiting for.

26 00:03:17.640 00:03:18.040 Uttam Kumaran: Cutter.

27 00:03:18.040 00:03:21.889 Robert Tseng: when I think Zoran might join… is supposed to join, too.

28 00:03:38.170 00:03:39.509 Uttam Kumaran: Yeah, so maybe we can talk…

29 00:03:39.630 00:03:43.960 Uttam Kumaran: Maybe, Sigran, about the Shopify project.

30 00:03:45.890 00:04:00.269 Uttam Kumaran: So yeah, I mean, I guess I just… I just wanted to sort of hear a little bit about, like, what this kind of, like… we set the scope over, a lot of it is just discovery, so my goal was sort of, like, just trying to get an understanding if there is any estimation on

31 00:04:00.590 00:04:06.049 Uttam Kumaran: on, like, how long it would take, or, like, I’m gonna have to just, like, time box it to some…

32 00:04:06.200 00:04:07.810 Uttam Kumaran: Like, a round number.

33 00:04:07.970 00:04:12.300 Uttam Kumaran: Yeah, open to your thoughts.

34 00:04:13.050 00:04:23.479 Tigran Sahakyan: Yeah, and just to clarify once again, so at this point, we’re just gonna go through just exploring all the issues and come up with…

35 00:04:23.980 00:04:24.610 Uttam Kumaran: Yes.

36 00:04:24.610 00:04:34.080 Tigran Sahakyan: what solutions we can suggest them, right? Or how we see the world solving this process, right? Yeah, and .

37 00:04:34.880 00:04:35.720 Uttam Kumaran: It’s literally just like.

38 00:04:35.720 00:04:36.200 Tigran Sahakyan: I don’t…

39 00:04:36.200 00:04:41.649 Uttam Kumaran: Can we take a look, can we troubleshoot, and then put forth a proposal on, like.

40 00:04:42.360 00:04:44.599 Uttam Kumaran: A new way for them to… to…

41 00:04:45.150 00:04:47.030 Uttam Kumaran: To, to, to do this, so…

42 00:04:47.350 00:04:50.690 Uttam Kumaran: Ideally, like, for any time we typically do…

43 00:04:50.870 00:04:54.460 Uttam Kumaran: This, it’s usually, like, 1 or 2 months.

44 00:04:54.710 00:05:00.690 Uttam Kumaran: But I guess it sort of depends on how much time We think we need.

45 00:05:02.750 00:05:08.260 Tigran Sahakyan: One of two months, it’s for the discovery, or oral fixing tissue.

46 00:05:08.260 00:05:09.439 Uttam Kumaran: for the discovery.

47 00:05:10.420 00:05:11.180 Tigran Sahakyan: Oh, yeah.

48 00:05:12.160 00:05:14.180 Tigran Sahakyan: Yeah, I think…

49 00:05:14.500 00:05:22.850 Tigran Sahakyan: I think that will be… that will be okay. By the way, the other Tigran is not me, the… it’s the… it’s our dev guy.

50 00:05:23.190 00:05:29.369 Uttam Kumaran: No, that’s what I know, I know. I’m just waiting, because he said his mic is, he said his mic’s coming.

51 00:05:31.220 00:05:40.719 Tigran Sahakyan: And, just talking about the, like, exploring this, are we gonna have the access to their, like, source and etc, so the code, so…

52 00:05:40.720 00:05:43.399 Uttam Kumaran: Yeah, I’m gonna get you guys everything. Yeah.

53 00:05:44.080 00:05:49.189 Uttam Kumaran: But, like, it’s… we probably won’t be able to do that until we get something signed.

54 00:05:52.120 00:05:55.079 Tigran Sahakyan: Oh, okay, I’ll get it.

55 00:05:55.080 00:05:59.740 Uttam Kumaran: So basically, they already have agreed, like, this document, they’re like.

56 00:06:00.080 00:06:02.389 Uttam Kumaran: we’re down for this, so they’re just like…

57 00:06:02.490 00:06:07.139 Uttam Kumaran: You tell me how much it’s gonna cost, and what the timeline is, and I’ll say, okay, I’ll get back to you.

58 00:06:09.210 00:06:09.980 Tigran Sahakyan: Okay.

59 00:06:10.300 00:06:11.530 Tigran Sahakyan: Okay, cool.

60 00:06:11.670 00:06:18.539 Tigran Sahakyan: Cool. Actually, Tigran is nearby, so let me…

61 00:06:19.270 00:06:20.619 Uttam Kumaran: Yeah, yeah, yeah, no problem.

62 00:06:21.150 00:06:23.880 Tigran: I think I fixed the issue. Hi, everyone.

63 00:06:24.640 00:06:25.550 Uttam Kumaran: Hello.

64 00:06:26.200 00:06:26.800 Tigran Sahakyan: Right.

65 00:06:29.050 00:06:45.079 Tigran Sahakyan: Okay, so the, so is there kind of, like, an estimation, like, for just doing the discovery and finding, like, what are the issues there, and, have the price? Can we do like this and come up with a pricing?

66 00:06:47.670 00:06:53.459 Tigran Sahakyan: I don’t know, maybe you will need one, I don’t know, a day or two to go for this and say, like.

67 00:06:54.180 00:07:08.059 Tigran Sahakyan: Because guys need to just give us an access. They will be able to give us an access only after we sign this, or send them the price. They agree, and they will give us the access to go with, like.

68 00:07:08.220 00:07:10.219 Tigran Sahakyan: Figure out what’s going on there.

69 00:07:10.910 00:07:11.550 Tigran: Okay.

70 00:07:11.550 00:07:17.060 Uttam Kumaran: Yeah, maybe… and then I can just share my screen, so…

71 00:07:17.800 00:07:21.750 Uttam Kumaran: Yeah, so really the scope that we wrote here was, like.

72 00:07:22.000 00:07:26.460 Uttam Kumaran: we need to go understand, okay, what is their current Shopify architecture?

73 00:07:26.810 00:07:29.169 Uttam Kumaran: What are all the products they’re selling?

74 00:07:29.790 00:07:31.420 Uttam Kumaran: How much are they selling?

75 00:07:32.260 00:07:36.740 Uttam Kumaran: Meet with different stakeholders just to understand, like, what their expectation is.

76 00:07:36.950 00:07:44.240 Uttam Kumaran: Then there’s, like, okay, Should we just fix Shopify? Should we… move off of Shopify.

77 00:07:44.420 00:07:47.010 Uttam Kumaran: Like, what is the pricing, right?

78 00:07:47.290 00:07:53.030 Uttam Kumaran: Then this is like, okay, let’s kind of put the proposal together on what we’re gonna do, and then…

79 00:07:53.530 00:07:55.380 Uttam Kumaran: This is gonna be implementation.

80 00:07:57.000 00:08:01.269 Uttam Kumaran: So, these 3 are, like, the first piece that I want to nail.

81 00:08:01.780 00:08:03.769 Tigran Sahakyan: And so, what’s out of scope?

82 00:08:03.770 00:08:07.470 Uttam Kumaran: Out of scope is, like, we’re not implementing until we kind of get approval.

83 00:08:07.750 00:08:16.689 Uttam Kumaran: You don’t need to do anything around, like, changing anything, or improving their pricing strategy, or delivering. It’s really just all discovery.

84 00:08:17.000 00:08:28.599 Uttam Kumaran: right now, they don’t know, like, hey, should we keep this on Shopify? Should we switch to Stripe? Should we use, like, Gumroad? It’s totally up to us to kind of put together some options for them.

85 00:08:29.570 00:08:36.789 Uttam Kumaran: So these are, like, kind of the core deliverables, and then… this is what we originally had as, like, the project timeline.

86 00:08:37.429 00:08:43.569 Uttam Kumaran: So… if… 5 weeks seems like…

87 00:08:45.380 00:08:52.669 Uttam Kumaran: easily we can get it done, then I’m just gonna pitch that, and then we’ll just try to go faster. They’re slow… it’s a slow company, so…

88 00:08:53.290 00:08:57.220 Uttam Kumaran: you kinda… you don’t… you never know, like, I don’t know how long things are gonna take.

89 00:08:57.360 00:08:58.290 Zoran Selinger: Hi, guys.

90 00:08:59.300 00:08:59.680 Uttam Kumaran: Hey, sorry.

91 00:08:59.680 00:09:00.290 Tigran Sahakyan: or…

92 00:09:01.770 00:09:10.210 Tigran Sahakyan: And one more question, just again, to clarify once again. So, now we need to give an estimation for…

93 00:09:10.450 00:09:13.810 Tigran Sahakyan: How much it will take, all the discovery, right?

94 00:09:14.040 00:09:14.730 Uttam Kumaran: Yes.

95 00:09:15.710 00:09:16.620 Tigran: Okay.

96 00:09:17.370 00:09:21.600 Tigran Sahakyan: And to… I don’t know, maybe if… if we…

97 00:09:21.600 00:09:22.570 Tigran: He gets back into.

98 00:09:22.570 00:09:25.370 Tigran Sahakyan: to you, like, by tomorrow? Is that okay?

99 00:09:27.230 00:09:38.390 Uttam Kumaran: Sure, but, like, I just, like, I wanted to make sure I’ve answered all your questions, and also, like, I’m also just curious about other Tigrans, like.

100 00:09:38.600 00:09:51.009 Uttam Kumaran: I mean, I just wanted to say hi, and, like, what is your… like, your background in Shopify, and, like, how to hear about his background, and all this kind of different projects he’s worked on, if he’s worked on anything like this before, or it’s just been purely…

101 00:09:51.410 00:09:56.729 Uttam Kumaran: like, execution… yeah, so part of this is just, like, I want our teams to…

102 00:09:56.840 00:10:00.809 Uttam Kumaran: Get to know each other, because it’s a pretty important client, so…

103 00:10:00.990 00:10:03.479 Uttam Kumaran: I just want to make sure we’re on the same page.

104 00:10:06.780 00:10:08.300 Tigran: Yeah, okay, so…

105 00:10:08.300 00:10:14.150 Tigran Sahakyan: Rod, can you Can you come up with the questions, or guys, you can… Ask questions.

106 00:10:15.050 00:10:21.169 Uttam Kumaran: Yeah, maybe, Tigard, can you just go through your background, maybe? And maybe I’d just love to hear about, like, how… yeah, like.

107 00:10:21.330 00:10:25.330 Uttam Kumaran: your background in, sort of, Shopify stuff, and, like, what are some of the projects you’ve done?

108 00:10:25.980 00:10:33.980 Tigran: Yeah, sure. I did a lot of stuff, had 20 years of background in web development.

109 00:10:34.320 00:10:37.110 Tigran: So, this kind of stuff is not new for me.

110 00:10:37.210 00:10:40.070 Tigran: It won’t be an experiment, so…

111 00:10:40.090 00:10:42.499 Uttam Kumaran: I almost understand.

112 00:10:42.500 00:10:44.350 Tigran: What they are doing, but…

113 00:10:44.350 00:10:44.690 Uttam Kumaran: Okay.

114 00:10:44.690 00:10:56.259 Tigran: But the part that, they mentioned, the Ruby codebase functionality, I don’t really quite understand that piece.

115 00:10:56.380 00:10:59.579 Tigran: What… what the role of that core base?

116 00:10:59.580 00:11:03.150 Uttam Kumaran: I guess so, me neither. We’ll have to go figure that out.

117 00:11:03.780 00:11:10.939 Uttam Kumaran: So, the reason that’s there is because at some point they mentioned Ruby, so I wrote it down. Like, I also have no clue.

118 00:11:11.830 00:11:25.760 Tigran: So, as far as I understand, there is Shopify, they’re selling some digital stuff, and they’re using Okta for SSL, and they use Remembers for member management platforms. Yes.

119 00:11:25.760 00:11:36.470 Tigran: But how these all three connected to each other, I don’t quite really understand. And, am I getting it right, that we need to…

120 00:11:36.650 00:11:39.249 Tigran: take this Phase 1.

121 00:11:39.390 00:11:42.030 Tigran: And give an estimate for that.

122 00:11:43.430 00:12:00.090 Uttam Kumaran: Yes, exactly. So part of this is, like, all of those questions, nobody there knows. Like, if we were to go figure all those answers out, it would take us a month. So part of this, like, we have to go figure out those things and kind of create a concise document outlining all of the different

123 00:12:00.390 00:12:02.250 Uttam Kumaran: These pieces of discovery.

124 00:12:02.510 00:12:14.109 Uttam Kumaran: Roughly, I don’t… I would… I’m gonna be surprised if you come back to me and are like, hey, this is gonna take, like, 2 months to go figure all this out. I feel like it’s probably one month of work to have, like, several different meetings.

125 00:12:14.520 00:12:18.180 Uttam Kumaran: Write down a lot of these pieces, do some discovery, and come back to them with, like, a…

126 00:12:18.330 00:12:21.900 Uttam Kumaran: Okay, here’s our recommendation on how you should move forward, right?

127 00:12:25.830 00:12:32.290 Tigran: But there are people who understand how this architecture works, and we can ask them our questions, or…

128 00:12:32.290 00:12:41.980 Uttam Kumaran: Yeah, there are gonna be some people, but again, part of this is, like, we have to go have those meetings. By the time I would have figured out those questions.

129 00:12:42.130 00:12:54.640 Uttam Kumaran: Like, I’m not gonna do that for free. So, that’s what we’re gonna get paid for, is to go have those meetings and ask those questions. Like, there’s too much discovery to be done before getting something signed, so that’s why we’re…

130 00:12:54.990 00:12:58.130 Uttam Kumaran: Pricing, we’re… the project is the discovery piece.

131 00:13:01.290 00:13:05.230 Tigran: We need to dig in and understand each part of this architecture.

132 00:13:05.970 00:13:11.110 Tigran: Yes. If you have equations, and based on that, decide to continue or not, right?

133 00:13:11.110 00:13:12.450 Uttam Kumaran: Correct, exactly.

134 00:13:20.930 00:13:22.229 Tigran: Or do you say to…

135 00:13:25.450 00:13:29.630 Tigran Sahakyan: Yeah, just if we can… I don’t know when. If you want to…

136 00:13:30.670 00:13:43.539 Tigran Sahakyan: I mean, if you are okay to going deeper, I know you like this type of projects, figuring out, like, what’s going on there, so, yeah, we just need to come up with a timeline, like.

137 00:13:43.680 00:13:48.499 Tigran Sahakyan: I don’t know, a month or two will be enough for us to do the discovery.

138 00:13:48.870 00:13:49.710 Tigran Sahakyan: And…

139 00:13:49.710 00:13:55.510 Uttam Kumaran: Yeah, yeah, like, a good way to think about it is you’re like, hey, okay, if, like, I need 20 hours a week.

140 00:13:55.730 00:13:56.920 Uttam Kumaran: 4 weeks.

141 00:13:57.410 00:14:02.069 Uttam Kumaran: We can figure anything out. Okay, cool, I’ll go get us that.

142 00:14:02.730 00:14:04.410 Uttam Kumaran: I’m sure we can get there faster.

143 00:14:04.600 00:14:09.910 Uttam Kumaran: Like, that’s it, like, I’m not gonna have any… I’m not gonna have much more in terms of, like.

144 00:14:10.270 00:14:11.980 Uttam Kumaran: specific details.

145 00:14:12.130 00:14:18.350 Uttam Kumaran: I… I would say, like, I feel like a month, and we have, like, 3 or 4 meetings a week.

146 00:14:18.630 00:14:21.980 Uttam Kumaran: we can sort of figure everything out, you know, what I’ve been.

147 00:14:22.820 00:14:24.370 Uttam Kumaran: Right? Like, what do you think?

148 00:14:25.630 00:14:31.959 Uttam Kumaran: like, I can con- this is an active client, I can connect us with all the right people, but it’s gonna take probably, like.

149 00:14:32.080 00:14:36.220 Uttam Kumaran: 60, 80 hours to get all this stuff discovered.

150 00:14:36.430 00:14:39.039 Uttam Kumaran: And then to put a recommendation in front of them.

151 00:14:43.620 00:14:44.510 Tigran Sahakyan: Okay.

152 00:14:44.660 00:14:45.850 Tigran Sahakyan: So…

153 00:14:46.130 00:15:01.310 Tigran Sahakyan: Maybe we… I don’t know, if we come up, like, in 2-3 hours, if there are no any, like, major questions to be clarified for this point, so maybe we get back to you, like, in a couple of hours, and…

154 00:15:01.310 00:15:02.160 Uttam Kumaran: Okay.

155 00:15:02.160 00:15:06.260 Tigran Sahakyan: I guess this is what we are ready to do, or…

156 00:15:06.680 00:15:09.560 Tigran Sahakyan: Yeah, this is the pricing timeline.

157 00:15:11.170 00:15:14.469 Uttam Kumaran: That’s right, yeah, that’s perfect. And just hit me on Slack.

158 00:15:14.760 00:15:17.430 Uttam Kumaran: Whatever, I’m more than happy, yeah, yeah, yeah.

159 00:15:18.390 00:15:24.660 Tigran Sahakyan: And, one more question about the SEO GOL plan, package. So.

160 00:15:24.760 00:15:31.049 Tigran Sahakyan: Pay, like, is it dependent from this one, or anyway, we’ll go through that?

161 00:15:31.050 00:15:33.240 Uttam Kumaran: No, so that’s a completely different client.

162 00:15:34.660 00:15:37.359 Tigran Sahakyan: Oh, I felt… I felt these are… this is the.

163 00:15:37.360 00:15:39.749 Uttam Kumaran: No, no, the different client, different client.

164 00:15:40.930 00:15:41.840 Tigran Sahakyan: Oh, okay.

165 00:15:42.370 00:15:49.210 Uttam Kumaran: Yeah, so this is a complete… this is another client we have that’s interested in Shopify stuff, but different clients, so…

166 00:15:49.670 00:15:52.789 Uttam Kumaran: For that work, that client is deciding right now on, like.

167 00:15:53.060 00:15:55.850 Uttam Kumaran: Which, which package they want to select with us.

168 00:15:55.970 00:15:59.570 Uttam Kumaran: So they’re, they’re deciding. Yeah, so I probably will know…

169 00:15:59.860 00:16:01.980 Uttam Kumaran: Later this week or next week.

170 00:16:03.690 00:16:04.320 Tigran Sahakyan: Okay.

171 00:16:06.030 00:16:23.050 Tigran Sahakyan: Cool then. I think… I think that’s it at this point, guys, and if you have any questions to Tigran, or Tigran, if you have anything to be clarified, although guys are not also so much familiar what’s going on there, but anyway, like, if anything can help to…

172 00:16:23.340 00:16:26.890 Tigran Sahakyan: Get a better estimation, then yeah, just go ahead, guys.

173 00:16:27.980 00:16:33.949 Uttam Kumaran: Okay. No, I think that’s it. Yeah, so if you guys wanted to just take a look, just tell me what parts of the document are unclear.

174 00:16:34.060 00:16:36.620 Uttam Kumaran: And yeah, just give me a sense of, like, how many…

175 00:16:36.810 00:16:39.389 Uttam Kumaran: hours, weeks, I think that’d be great.

176 00:16:39.700 00:16:42.299 Uttam Kumaran: I… I think that’d be perfect, and…

177 00:16:42.590 00:16:47.110 Uttam Kumaran: And then, yeah, do we know if Qatar is joining? We can switch to maybe… we can talk a little bit about…

178 00:16:47.490 00:16:49.010 Uttam Kumaran: the Edge stuff?

179 00:16:50.650 00:16:53.440 Tigran Sahakyan: Oh, let me… let me pick him.

180 00:16:55.350 00:17:01.540 Robert Tseng: Yeah, if he’s not joining Zora, and I did Slack you, so I kind of feel like I could… I would rather talk to you about other things.

181 00:17:02.160 00:17:08.030 Uttam Kumaran: Or, I mean, I could basically just ask all the questions, and then be like, here, here you go.

182 00:17:09.010 00:17:09.560 Robert Tseng: Okay.

183 00:17:14.220 00:17:15.769 Tigran Sahakyan: Let me just ping him.

184 00:17:16.290 00:17:16.960 Uttam Kumaran: Okay.

185 00:17:44.680 00:17:46.260 Tigran Sahakyan: Oh, very soon.

186 00:17:51.270 00:17:52.650 Cutter Streeby: What up, squad?

187 00:17:55.170 00:17:55.730 Robert Tseng: Ay.

188 00:17:57.610 00:17:57.960 Tigran: Amazing.

189 00:17:57.960 00:17:59.380 Cutter Streeby: Richard, or what?

190 00:18:00.130 00:18:04.129 Uttam Kumaran: Huh? Rich yet? No, no, not yet. I’m still on Zoom.

191 00:18:04.640 00:18:06.970 Cutter Streeby: He’s close, bro.

192 00:18:08.700 00:18:11.200 Robert Tseng: Did you change the art… change the art behind you?

193 00:18:11.730 00:18:15.590 Cutter Streeby: I just hung it up instead of fucking sitting on the floor, now it’s hanging up.

194 00:18:15.590 00:18:17.310 Robert Tseng: Oh, nice.

195 00:18:17.310 00:18:18.540 Cutter Streeby: Different perspective.

196 00:18:18.940 00:18:19.570 Robert Tseng: Yeah.

197 00:18:20.900 00:18:31.679 Cutter Streeby: Alright, so for… for the Edge setup, I got people… like… Asking me for this show.

198 00:18:31.680 00:18:32.800 Robert Tseng: Yeah, let’s do it.

199 00:18:33.290 00:18:42.179 Cutter Streeby: You guys got a price? I don’t think it’s gonna be… at least with this first one, I don’t think it’s gonna be, 3 months in wait, it’s like…

200 00:18:43.310 00:18:45.779 Cutter Streeby: Pay the money, and be done.

201 00:18:45.980 00:18:47.910 Robert Tseng: Yeah, yeah, we’ll do it more like a sprint.

202 00:18:48.060 00:18:51.510 Robert Tseng: I mean, I can… let me just share what I was sharing with you.

203 00:18:51.510 00:18:55.830 Uttam Kumaran: Yeah, please. Well, I know I sent that to Cutter already, but you could just read it.

204 00:18:56.340 00:19:01.550 Uttam Kumaran: And then, yeah, let’s… I want to kind of go through what you need to know in order to make

205 00:19:02.320 00:19:03.330 Uttam Kumaran: Yeah, basically.

206 00:19:03.330 00:19:10.170 Cutter Streeby: There’s no… there’s no, like, non-competes or anything with Eden, like, nobody’s gonna get flamed for this shit.

207 00:19:10.410 00:19:12.360 Robert Tseng: No, not for edge layer. Yeah.

208 00:19:12.360 00:19:13.730 Cutter Streeby: Like, sick.

209 00:19:14.850 00:19:18.820 Robert Tseng: Unless you’re… unless your client… unless your client is an eating competitor.

210 00:19:20.070 00:19:22.120 Cutter Streeby: What if… what if they are? Like…

211 00:19:22.770 00:19:24.100 Robert Tseng: It’s, I guess…

212 00:19:24.100 00:19:27.979 Cutter Streeby: It’s all telehealth people that are fucking coming to me now.

213 00:19:28.230 00:19:29.560 Robert Tseng: Oh, I see, I see.

214 00:19:29.740 00:19:37.819 Robert Tseng: I mean, I think it’s fine. We didn’t sign anything, that was, like, related to the edge. I mean, we just can’t give away Eden data. That’s the…

215 00:19:37.820 00:19:40.869 Uttam Kumaran: No, this is nothing… this has not… this has nothing to do with it. It’s just like a tiny.

216 00:19:40.870 00:19:42.950 Robert Tseng: Yeah, this is just tech, yeah.

217 00:19:43.410 00:19:43.890 Zoran Selinger: Nope.

218 00:19:43.890 00:19:44.730 Cutter Streeby: Sweet.

219 00:19:45.470 00:19:48.439 Cutter Streeby: Well, give me your price, and I’ll make a sale for you.

220 00:19:49.270 00:19:57.300 Robert Tseng: Okay, yeah, well, I mean, what I… what I asked to Utam was, like, I think, and Zoran, you can jump in, we… just based on what we’ve been seeing with Eden, like.

221 00:19:57.600 00:20:04.730 Robert Tseng: You know, originally, we thought it was just gonna be a one-time, like, setup fee, and then, like, that’s how it’s been for other clients, but then…

222 00:20:04.880 00:20:15.969 Robert Tseng: I mean, with Eden, it’s just, like, a lot of maintenance on top of that, so I was thinking that there’s, like, just gotta be multiple phases to it, so if they just want the setup, we can do the fixed price. But if they want us to…

223 00:20:16.390 00:20:20.380 Robert Tseng: You know, Eden’s always changing out different vendors, adding new channels, or whatever.

224 00:20:20.500 00:20:33.339 Robert Tseng: So every time we do that, there’s… there is, like, we have to… there’s… there’s some engineering work in order to plug in the new… the new vendor, or whatever that… whatever that looks like.

225 00:20:33.830 00:20:34.720 Cutter Streeby: hands.

226 00:20:35.090 00:20:45.529 Cutter Streeby: Snap, TikTok, Meta, Google, influencer program inside of BASC with UTMs, so there’s no… Yeah.

227 00:20:45.640 00:20:51.069 Cutter Streeby: There’s no upfluence or anything like that, but it’s just the major platforms.

228 00:20:51.480 00:20:52.080 Robert Tseng: Okay.

229 00:20:52.340 00:20:53.999 Cutter Streeby: and Mountain CTV.

230 00:20:54.450 00:20:55.170 Robert Tseng: Okay.

231 00:20:57.850 00:21:05.250 Robert Tseng: Well, and then that case is pretty standard. Like, I don’t know if we should price per channel, or if we should do, like, just a flat, just…

232 00:21:05.620 00:21:11.580 Robert Tseng: ongoing retainer fee, and that you just kind of make us… I mean, we can just plug in

233 00:21:12.110 00:21:21.449 Robert Tseng: our main channels, that’s kind of… well, anyway, just depending on how many we end up having to set up, like, there… there’s… like, I feel like we should have some…

234 00:21:21.610 00:21:26.380 Robert Tseng: We should price it with… for some variability that way.

235 00:21:27.470 00:21:34.700 Cutter Streeby: Cool. Yeah, cause they’ve got… that… they have… those are all that they have, and we won’t add any more or subtract anymore.

236 00:21:35.260 00:21:36.100 Robert Tseng: I see.

237 00:21:37.450 00:21:42.310 Robert Tseng: Okay. Well, yeah, then I guess we have to decide if we’re gonna do, like, a…

238 00:21:42.530 00:21:46.200 Robert Tseng: I don’t know if a price per channel makes sense, but, like,

239 00:21:46.800 00:21:52.329 Robert Tseng: I don’t know, Zoran, like, from a maintenance perspective, you know, with Eden, it’s, like, maybe 3…

240 00:21:53.340 00:22:00.189 Robert Tseng: three channels at this point. One of them, uploads being, like, where you’re spending, like, most of your time, so…

241 00:22:00.600 00:22:07.109 Zoran Selinger: It’s not only advertising channels, but also any tracking tool that they currently use.

242 00:22:07.110 00:22:07.560 Robert Tseng: Yeah.

243 00:22:07.560 00:22:20.569 Zoran Selinger: ideally, you would plug in, essentially, any, any identifiers that they use, like, in cookies, local storage, from those as well. So, for example,

244 00:22:20.910 00:22:38.580 Zoran Selinger: like, Google Ads, we would have cookies and identifiers for them, but also for Google Analytics, so it’s not a specific advertising channel, but a tool that they can integrate with Edge, right? Mixed panel identifiers, amplitude identifiers, whatever they use.

245 00:22:38.860 00:22:44.419 Zoran Selinger: This is very useful, because you can start merging with those… with those tables, then, from Edge.

246 00:22:44.420 00:22:57.489 Robert Tseng: Well, that was only possible because we have… we set up the data warehouse, and we have all of those other, like, identities in there, so we could actually make a better customer data table than what they could get out of segment directly, so,

247 00:22:57.670 00:22:59.540 Robert Tseng: Yeah, I guess, like…

248 00:22:59.820 00:23:06.199 Robert Tseng: Does your… does… do those clients have, like, the setup that we have, we’re needing? They have BigQuery? Okay.

249 00:23:06.950 00:23:07.390 Cutter Streeby: Yes.

250 00:23:07.390 00:23:10.890 Robert Tseng: Okay, yeah, well, then we could just do the same thing, just build… yeah.

251 00:23:11.490 00:23:15.479 Zoran Selinger: And do we… do we know, what the CDN is?

252 00:23:16.430 00:23:17.940 Cutter Streeby: CDN is…

253 00:23:17.940 00:23:18.979 Zoran Selinger: Audio and Cloudflare?

254 00:23:19.340 00:23:19.890 Cutter Streeby: P.

255 00:23:19.890 00:23:21.390 Robert Tseng: Probably Cloudflare, yeah.

256 00:23:21.390 00:23:23.210 Cutter Streeby: Cloudflare, 100%!

257 00:23:23.540 00:23:26.140 Cutter Streeby: I can tell you that with… with affinity.

258 00:23:28.450 00:23:34.570 Zoran Selinger: Yeah, so we’ll, we need to make a plan exactly what we’re going to collect.

259 00:23:34.670 00:23:47.599 Zoran Selinger: And I think, Robert… That, pricing per… Let’s call it channel slash… tool, or makes sense.

260 00:23:47.770 00:24:00.760 Robert Tseng: Yeah, there’s gotta be, like, a price, like, standard price per channel, and then, like, for, like, whatever we’ve… like, upluence, I’d probably say… I mean, I don’t know if we could say no to that in the future, but we gotta, like, that’s gotta be a different pricing, like…

261 00:24:00.840 00:24:08.059 Robert Tseng: We… we said yes to that too easily, and oh my god, what a mess there. Yeah.

262 00:24:08.210 00:24:11.180 Robert Tseng: Okay.

263 00:24:12.670 00:24:16.180 Cutter Streeby: I’ll just… I’ll just connect you guys, and then…

264 00:24:17.380 00:24:18.070 Robert Tseng: Okay.

265 00:24:19.290 00:24:31.910 Cutter Streeby: Shit about shit. But if you get me the… the price, so… BigQuery, Meta, TikTok, Snap, Google… internal…

266 00:24:32.130 00:24:35.530 Cutter Streeby: influencer program, Everything’s on BASC.

267 00:24:35.990 00:24:36.590 Robert Tseng: Oh, bye.

268 00:24:36.920 00:24:40.799 Zoran Selinger: And for, analytics, do they use anything? What do they use?

269 00:24:41.450 00:24:42.520 Cutter Streeby: were wicked.

270 00:24:42.520 00:24:44.599 Zoran Selinger: Do they have product analytics slack?

271 00:24:44.600 00:24:45.459 Robert Tseng: They use Wicked.

272 00:24:45.460 00:24:46.359 Zoran Selinger: mixed panel.

273 00:24:46.690 00:24:48.310 Robert Tseng: Did you introduce something like it?

274 00:24:48.310 00:24:49.490 Cutter Streeby: I sure did.

275 00:24:49.490 00:24:51.470 Robert Tseng: Okay, nice.

276 00:24:53.000 00:24:54.340 Cutter Streeby: Sure fucking did.

277 00:24:55.560 00:24:59.260 Zoran Selinger: They, they just, they just pinged me the other day, last week.

278 00:24:59.530 00:25:02.160 Robert Tseng: No wonder they came back to us.

279 00:25:03.220 00:25:04.190 Cutter Streeby: Welcome.

280 00:25:04.530 00:25:07.950 Cutter Streeby: Yeah. Yeah, so if you just give me the price, I’ll… I’ll get it.

281 00:25:08.400 00:25:10.920 Cutter Streeby: Done and fucking signed off on.

282 00:25:11.400 00:25:12.060 Robert Tseng: Okay.

283 00:25:12.470 00:25:14.269 Robert Tseng: Barry, are you working with direct meds?

284 00:25:14.970 00:25:15.790 Cutter Streeby: -

285 00:25:15.790 00:25:19.930 Robert Tseng: Okay, cool. I was like, I don’t like the jazz, but other than that, I think I’m okay.

286 00:25:21.380 00:25:22.380 Cutter Streeby: I…

287 00:25:23.780 00:25:24.380 Robert Tseng: Goodbye.

288 00:25:24.900 00:25:29.030 Cutter Streeby: Do you guys have any other telehealth, or are we trying to… Away from telehealth.

289 00:25:29.920 00:25:45.050 Robert Tseng: No, we do, we do. Yeah, we have one that’s, that’s, we paused with them in December, but they just hit me up. I’m talking, reconnecting with their, like, head of marketing on… on Friday, so we’ll see what they, what they want next.

290 00:25:45.300 00:25:48.430 Cutter Streeby: I still sucked into that world, trying to…

291 00:25:48.670 00:25:51.350 Cutter Streeby: Get out of it over here, but…

292 00:25:51.350 00:26:01.299 Robert Tseng: But yeah, we’re not… yeah, I mean, the space is consolidating, there’s this fear and fewer… I mean, I used to work with MIDI, MIDI Health, who just raised $100 million. It’s crazy.

293 00:26:01.300 00:26:03.020 Cutter Streeby: Yeah, thanks.

294 00:26:03.440 00:26:04.070 Robert Tseng: Yeah.

295 00:26:05.690 00:26:08.240 Cutter Streeby: Cool, man, you guys just give me your price, I’ve already…

296 00:26:08.410 00:26:10.400 Cutter Streeby: Told them, you guys are the guys.

297 00:26:10.900 00:26:11.580 Robert Tseng: Okay.

298 00:26:11.850 00:26:16.450 Robert Tseng: Cool. Yeah, we’ll package it together, we’ll send you something.

299 00:26:16.450 00:26:19.349 Cutter Streeby: And it’ll just be set up, I think they have their own…

300 00:26:20.310 00:26:28.710 Cutter Streeby: data people internally, but setting this shit up is like, do you guys want to take 3 weeks off? Or do you want to just…

301 00:26:29.680 00:26:33.890 Cutter Streeby: Click a button and get paid. Like, let’s just get it paid. Like, cool.

302 00:26:35.120 00:26:38.249 Robert Tseng: Okay, cool. Appreciate you making the intro.

303 00:26:38.410 00:26:38.920 Robert Tseng: Yeah.

304 00:26:38.920 00:26:39.590 Cutter Streeby: Yeah.

305 00:26:40.870 00:26:41.849 Zoran Selinger: Yeah, thank you.

306 00:26:44.790 00:26:48.640 Uttam Kumaran: No, we talked about the Shopify thing before you hopped on, Cutter.

307 00:26:49.160 00:26:53.340 Cutter Streeby: Oh, did you? Cool. Yeah, this is the other Tigran, he’s the fucking wizard.

308 00:26:54.280 00:27:00.489 Uttam Kumaran: How’d you get… how do you have two? That’s really… I was like… We have the same.

309 00:27:00.490 00:27:02.300 Cutter Streeby: Hey, Rods, bro, we out here.

310 00:27:02.890 00:27:07.989 Tigran Sahakyan: Yeah, that’s the popular… that’s the… one of the most popular names in Armenia, so…

311 00:27:08.250 00:27:10.270 Uttam Kumaran: Oh, really? Okay, I didn’t know that.

312 00:27:10.270 00:27:11.190 Tigran Sahakyan: We’ll do.

313 00:27:11.190 00:27:18.430 Robert Tseng: This has a recruiting campaign filtered for first name equals QGron, and then only, only interviews Tugrans.

314 00:27:24.800 00:27:36.149 Tigran Sahakyan: It was at some point that he did as well, like, building some AI bot for them, and we figured out that’s gonna be a shitshow, so we just cut off the project, but yeah.

315 00:27:38.910 00:27:39.700 Robert Tseng: Okay.

316 00:27:39.990 00:27:47.330 Robert Tseng: Cool, guys, yeah, I mean, Joran, I’ll probably send it… send you over, I think, the review today, and then you can… we can send it over to the…

317 00:27:48.080 00:27:50.040 Robert Tseng: To the grayling guys.

318 00:27:50.670 00:27:54.789 Cutter Streeby: Yeah, I should change my hat. Like, it’s fuckin’…

319 00:27:55.270 00:27:57.710 Cutter Streeby: I’ve still got the Eden, the Eden hat.

320 00:28:00.450 00:28:02.730 Cutter Streeby: No, I… I just…

321 00:28:02.730 00:28:06.470 Robert Tseng: I didn’t ask… what happened, yeah.

322 00:28:06.680 00:28:10.700 Cutter Streeby: I just… man, I just couldn’t… I could not fucking hang, and I signed all of the…

323 00:28:10.700 00:28:12.030 Robert Tseng: Pressure cooker was too much.

324 00:28:12.030 00:28:25.770 Cutter Streeby: It wasn’t even the pressure, bro. I fucking got him to 100 million by myself, fucking… as the only W2 marketing employee. I already fucking did it. It was all of the shit after that.

325 00:28:26.190 00:28:32.760 Cutter Streeby: everybody talking, everybody having an opinion, no decisions ever being made, and I was just like, guys…

326 00:28:33.620 00:28:43.589 Cutter Streeby: just… let’s do something. And I was just like, man… that was my… that was my first and last stint as a W2 employee in the last…

327 00:28:44.030 00:28:46.839 Tigran Sahakyan: 15 years? I’m never doing that shit again.

328 00:28:51.920 00:29:00.999 Robert Tseng: Yeah, now, we gotta, we gotta hang out sometime. I don’t know how often you come out. I mean, you’re, you’re in the, Solon, around…

329 00:29:01.220 00:29:02.490 Robert Tseng: Montana, right?

330 00:29:03.200 00:29:05.319 Cutter Streeby: Yeah, I’m in Great Falls, Montana.

331 00:29:05.550 00:29:06.860 Robert Tseng: Great false, okay.

332 00:29:08.260 00:29:09.479 Cutter Streeby: Yeah, bro, let’s kick it!

333 00:29:10.020 00:29:15.739 Cutter Streeby: Get down. And I’ll just sling stuff. You guys sling SEO, and then I’ll just sling data.

334 00:29:17.520 00:29:18.089 Robert Tseng: All right.

335 00:29:18.090 00:29:21.169 Cutter Streeby: Because these people are coming to me, bro, and they’re like…

336 00:29:21.570 00:29:23.709 Cutter Streeby: we want to grow, and I’m like.

337 00:29:23.870 00:29:34.330 Cutter Streeby: Okay, what’s your NCAC? Well, we got 4,000 new customers last month. How much did you spend? $4 million. What channels? Like, 10! Like…

338 00:29:35.760 00:29:39.679 Cutter Streeby: What channel is doing what? Oh, we don’t know. I’m like…

339 00:29:40.210 00:29:49.410 Cutter Streeby: I can’t… I can’t dictate ad spends or strategy if we don’t know what channels are making money. Like, that’s how I got this one going. It was like…

340 00:29:50.370 00:29:56.690 Cutter Streeby: 2 years and no fucking actual, real marketing report. I was just like…

341 00:29:57.520 00:30:03.470 Cutter Streeby: I can’t do anything. Like, step one would be able to… See the data, so…

342 00:30:04.310 00:30:13.219 Cutter Streeby: now we… now we got Wicked integrated, and if we can get Edge done, then… then you can make choices about growth, you know what I mean? Like…

343 00:30:13.220 00:30:13.920 Robert Tseng: Yeah.

344 00:30:13.920 00:30:17.029 Cutter Streeby: You can’t fucking see it, you can’t fucking grow it.

345 00:30:20.580 00:30:22.409 Uttam Kumaran: Hell yeah. I agree.

346 00:30:24.990 00:30:26.660 Cutter Streeby: What’s up with ABC?

347 00:30:28.160 00:30:35.240 Uttam Kumaran: I have to hear back. The CEO’s in some, I think he’s getting some medical treatment this week, so he’s out, like, a few days.

348 00:30:35.440 00:30:40.170 Robert Tseng: But it went well, right? They’re gonna, they’re gonna, they’re gonna go. They’re gonna come through. Yeah, something will come through.

349 00:30:40.680 00:30:41.280 Robert Tseng: Yep.

350 00:30:41.820 00:30:46.329 Uttam Kumaran: We still talk to them every week, like, we’re working with them on a bunch of other stuff, so we’re gonna see.

351 00:30:47.060 00:30:50.769 Cutter Streeby: That’s like, because that’s one you can stamp out, like, everywhere.

352 00:30:51.620 00:30:53.759 Cutter Streeby: Once it’s done and set up.

353 00:30:54.170 00:31:01.270 Uttam Kumaran: Yeah, I mean, even just the SEO thing… we could do, yeah.

354 00:31:01.270 00:31:05.200 Cutter Streeby: But I can’t grow SEO if I can’t see the channel, so we need Zoram to do.

355 00:31:05.200 00:31:06.010 Uttam Kumaran: Yeah, yeah, yeah.

356 00:31:06.010 00:31:10.850 Cutter Streeby: Wizardry, Brave, DuckDuckGo, fuckin’… all of those.

357 00:31:12.360 00:31:13.030 Uttam Kumaran: Yeah.

358 00:31:15.490 00:31:25.029 Robert Tseng: Alright, so, I mean, SEO and all things growth, right? That’s basically what we’re keeping you in mind for. Anything… put you in the… put your hat in the ring.

359 00:31:26.060 00:31:33.320 Cutter Streeby: Yeah, they’re a good man, and I got you guys for data, so… I got this one this week, and who knows, everybody’s just like…

360 00:31:33.520 00:31:42.369 Cutter Streeby: the… the world is so insol… like, I did PeterMD before I did Eden. PeterMD sold for $130.

361 00:31:42.570 00:31:46.389 Cutter Streeby: And now Eden’s like… everybody’s like, I wanna pee like Eden!

362 00:31:47.950 00:31:49.109 Cutter Streeby: I’m just like…

363 00:31:49.580 00:31:55.780 Cutter Streeby: I’ll help you guys, but I’m not getting into the guts of any of these things ever again, like…

364 00:31:55.780 00:31:56.640 Uttam Kumaran: Yeah, yeah.

365 00:31:56.640 00:31:58.490 Cutter Streeby: I’m gonna sit up at the top and.

366 00:31:58.490 00:32:00.240 Robert Tseng: Yeah, stay away from the politics.

367 00:32:00.480 00:32:09.940 Cutter Streeby: Yeah, dude, that’s the thing that pushed me out of eating. I was like, I can’t fucking hang here, I don’t play these fucking corporate games and shit like that. I was just like, this is fucking dumb.

368 00:32:10.180 00:32:11.550 Cutter Streeby: Peace out, boys.

369 00:32:16.680 00:32:18.700 Uttam Kumaran: Okay, cool. I gotta run.

370 00:32:19.950 00:32:21.000 Cutter Streeby: Yeah, same.

371 00:32:21.700 00:32:22.430 Robert Tseng: Cool.

372 00:32:22.430 00:32:22.820 Cutter Streeby: Yes.

373 00:32:22.820 00:32:23.610 Uttam Kumaran: Thank you, everybody.

374 00:32:23.610 00:32:24.240 Zoran Selinger: Thanks, guys.

375 00:32:24.240 00:32:25.660 Uttam Kumaran: Appreciate it. Talk to you soon.

376 00:32:25.660 00:32:26.190 Tigran Sahakyan: Bye.