Meeting Title: YouTube Recategorization Sync Date: 2026-02-05 Meeting participants: Demilade Agboola, Justin Tabarini
WEBVTT
1 00:02:01.360 ⇒ 00:02:02.760 Justin Tabarini: Yo!
2 00:02:05.340 ⇒ 00:02:06.250 Demilade Agboola: Hi, JT.
3 00:02:07.490 ⇒ 00:02:10.190 Justin Tabarini: Hey, hey, thanks for hopping on the call last minute.
4 00:02:11.400 ⇒ 00:02:13.720 Demilade Agboola: It’s all good, it’s all good.
5 00:02:14.040 ⇒ 00:02:15.840 Demilade Agboola: How can I be of help today?
6 00:02:16.640 ⇒ 00:02:20.549 Justin Tabarini: Alright, we changed the way we want to structure YouTube.
7 00:02:21.210 ⇒ 00:02:22.320 Justin Tabarini: Spend.
8 00:02:22.890 ⇒ 00:02:23.630 Demilade Agboola: Okay.
9 00:02:24.040 ⇒ 00:02:26.819 Justin Tabarini: So, oh, man.
10 00:02:27.270 ⇒ 00:02:30.070 Demilade Agboola: was Demand Gen and VRC.
11 00:02:30.490 ⇒ 00:02:33.420 Justin Tabarini: Yep, and now it’s 4 categories.
12 00:02:33.870 ⇒ 00:02:34.909 Demilade Agboola: Oh, gotcha.
13 00:02:35.150 ⇒ 00:02:43.110 Justin Tabarini: So, let me just… I sent you the query…
14 00:02:45.930 ⇒ 00:02:51.899 Justin Tabarini: And I just wanted to, like, walk through it, because it’s not super simple. I mean…
15 00:02:52.130 ⇒ 00:02:57.530 Justin Tabarini: No, it’s definitely not simple. It’s not terrible, it’s not simple.
16 00:02:58.060 ⇒ 00:02:58.600 Justin Tabarini: Okay.
17 00:02:59.290 ⇒ 00:03:04.559 Justin Tabarini: So… The Treats one is staying the same.
18 00:03:05.540 ⇒ 00:03:06.140 Demilade Agboola: Okay.
19 00:03:06.140 ⇒ 00:03:08.439 Justin Tabarini: So that structure is staying the same.
20 00:03:09.320 ⇒ 00:03:18.419 Justin Tabarini: demand gen… is basically changing into just our demand gym capture fields. So…
21 00:03:19.410 ⇒ 00:03:23.810 Justin Tabarini: They were basically… we used to combine VAC and Demand Gen.
22 00:03:24.510 ⇒ 00:03:27.069 Demilade Agboola: Okay. And now we’re separating those two out.
23 00:03:27.530 ⇒ 00:03:28.610 Demilade Agboola: Okay, gotcha.
24 00:03:28.870 ⇒ 00:03:32.540 Justin Tabarini: We also used to have all these, like, extra campaigns and stuff.
25 00:03:33.440 ⇒ 00:03:34.090 Demilade Agboola: Okay.
26 00:03:34.090 ⇒ 00:03:36.740 Justin Tabarini: We’re now dropping those in a little misc bucket.
27 00:03:37.500 ⇒ 00:03:42.039 Demilade Agboola: Okay, so we’re not mixing that with VRC and demand gen again, basically.
28 00:03:42.040 ⇒ 00:03:52.739 Justin Tabarini: Yeah, so we’re… the general concept is, let’s clean up, it’s just demand gen. Let’s clean up, it’s just VAC. Clean up, it’s just VRC.
29 00:03:53.380 ⇒ 00:03:54.019 Demilade Agboola: Oh, bet.
30 00:03:54.490 ⇒ 00:03:58.819 Justin Tabarini: And then… everything fucking else.
31 00:03:58.820 ⇒ 00:04:07.389 Demilade Agboola: But when you say, miscellaneous spend, I’ll have to look at the numbers. Is it really miscellaneous, though? Like, is it, like, percentage-wise, would it be a smaller percent, or would it be…
32 00:04:07.390 ⇒ 00:04:08.100 Justin Tabarini: Yes.
33 00:04:08.140 ⇒ 00:04:09.449 Demilade Agboola: On the same thing.
34 00:04:10.030 ⇒ 00:04:15.840 Justin Tabarini: They end up… This is where the spend percentages end up.
35 00:04:16.290 ⇒ 00:04:26.499 Justin Tabarini: So, Treats Launch was 432, it stays that number. Demand Gen splits into Demand Gen and VAC, which is the old version of Demand Gen, and it’s about $1,760.
36 00:04:27.060 ⇒ 00:04:27.509 Demilade Agboola: I was like.
37 00:04:27.510 ⇒ 00:04:36.280 Justin Tabarini: turns into About These, which is 3 and 4.6. This one, we go VRC, which is, like, the 800K, then we have about 500K that ends up in this MISC one.
38 00:04:37.160 ⇒ 00:04:41.870 Demilade Agboola: Alright, so eyeballing it, it looks to be, like, around, like, you know, 10%, which is…
39 00:04:42.670 ⇒ 00:04:48.330 Demilade Agboola: fine, like, 10 to… like, yeah, 15%, thereabouts. It’s not bad, that’s definitely miscellaneous.
40 00:04:49.110 ⇒ 00:04:56.390 Justin Tabarini: Yeah, so we… that’s exactly… yeah, yep, good eyeball, yeah, because we were just like, it’s kind of big enough to do on its own.
41 00:04:56.730 ⇒ 00:04:57.380 Demilade Agboola: Okay.
42 00:04:58.050 ⇒ 00:05:02.350 Justin Tabarini: So I’ll actually, I’ll send you that too, just cause… It’s probably helpful.
43 00:05:02.970 ⇒ 00:05:03.610 Demilade Agboola: Okay.
44 00:05:04.700 ⇒ 00:05:08.729 Justin Tabarini: And then the last thing is…
45 00:05:09.120 ⇒ 00:05:16.880 Justin Tabarini: They just want to get rid of… Retailer Campaign Calendar.
46 00:05:18.890 ⇒ 00:05:22.670 Justin Tabarini: I think, let me just pull up your PR.
47 00:05:23.360 ⇒ 00:05:24.050 Demilade Agboola: Okay.
48 00:05:25.380 ⇒ 00:05:28.500 Justin Tabarini: It’s just one of our CTs, we just… just wanna go.
49 00:05:32.190 ⇒ 00:05:33.110 Justin Tabarini: Here it is.
50 00:05:39.030 ⇒ 00:05:40.609 Justin Tabarini: They just want to…
51 00:05:44.880 ⇒ 00:05:45.919 Justin Tabarini: This one.
52 00:05:47.990 ⇒ 00:05:52.539 Justin Tabarini: this field, I’m just gonna copy it, and I’ll just say… no longer want.
53 00:05:53.280 ⇒ 00:05:54.500 Demilade Agboola: Oh, okay, gotcha.
54 00:06:01.630 ⇒ 00:06:04.140 Demilade Agboola: Gotcha, so I’ll make those two changes.
55 00:06:04.550 ⇒ 00:06:08.550 Justin Tabarini: So yeah, it’s a… The YouTube recategorization.
56 00:06:09.250 ⇒ 00:06:10.760 Justin Tabarini: And then remove this.
57 00:06:11.320 ⇒ 00:06:12.780 Demilade Agboola: And that’s, like…
58 00:06:13.280 ⇒ 00:06:17.809 Justin Tabarini: We’re done editing it. We can ship it. I’m excited.
59 00:06:17.810 ⇒ 00:06:21.430 Demilade Agboola: Alright, that sounds great, that sounds great. Alright, so I would make those fixes.
60 00:06:23.340 ⇒ 00:06:33.539 Demilade Agboola: And then, the way it’s structured, once we have, like, data coming in regularly for, like, the CSVs that are used, it’ll just be replacing
61 00:06:33.850 ⇒ 00:06:37.020 Demilade Agboola: Like, we’ll just… we’ll just plug it to any data that’s coming in.
62 00:06:37.350 ⇒ 00:06:41.200 Demilade Agboola: So that that would just be the format for how things will look like going forward.
63 00:06:42.710 ⇒ 00:06:45.269 Justin Tabarini: Cool. Yeah, we just basically updated this.
64 00:06:45.750 ⇒ 00:06:47.460 Justin Tabarini: Base table. Yeah, correct.
65 00:06:47.460 ⇒ 00:06:49.130 Demilade Agboola: Yeah, exactly, the references.
66 00:06:49.640 ⇒ 00:06:51.100 Justin Tabarini: Yeah. Okay, perfect.
67 00:06:51.740 ⇒ 00:06:52.539 Demilade Agboola: Alright then.
68 00:06:53.680 ⇒ 00:06:58.780 Demilade Agboola: Sounds good. But yeah, if anything does come up, do let me know, and I would always, like, quickly knock it out of the park.
69 00:06:59.750 ⇒ 00:07:08.399 Justin Tabarini: Yeah, I think… yeah, no, you’ve been, like, really good in the whatever change, I don’t know if it was 2 days ago or 1 day ago, but yeah, no, this is great.
70 00:07:08.800 ⇒ 00:07:10.990 Demilade Agboola: I just wanted to, like, meet live, cause…
71 00:07:11.570 ⇒ 00:07:13.109 Justin Tabarini: The YouTube is weird.
72 00:07:13.340 ⇒ 00:07:15.459 Demilade Agboola: Yeah, easier to just, like…
73 00:07:15.460 ⇒ 00:07:22.269 Justin Tabarini: Typing that out would have taken me a long time, and then you comprehending it would have been much less, because it’s typed out, so I was like, let’s just…
74 00:07:23.030 ⇒ 00:07:23.839 Justin Tabarini: Say what’s up.
75 00:07:23.840 ⇒ 00:07:25.290 Demilade Agboola: Okay, I got it. Alright.
76 00:07:25.950 ⇒ 00:07:28.959 Demilade Agboola: I should get this all within the hour, so I’ll let you know.
77 00:07:28.960 ⇒ 00:07:30.590 Justin Tabarini: Oh, sick, that’d be great. Appreciate it.
78 00:07:31.230 ⇒ 00:07:32.269 Demilade Agboola: Alright, take care.
79 00:07:32.600 ⇒ 00:07:33.220 Justin Tabarini: Bye.
80 00:07:33.740 ⇒ 00:07:34.430 Demilade Agboola: Alright, bye.