Strategy Service Standup
Date: February 5, 2026 Source: Granola Meeting ID: 9fd42e4f-9e4f-43f6-a0fe-23101c35e67e URL: https://notes.granola.ai/t/9fd42e4f-9e4f-43f6-a0fe-23101c35e67e
Participants:
- Uttam Kumaran (Brainforge)
- Clarence Stone (Brainforge)
- Elizah Pineda (Brainforge)
- Rico Rejoso (Brainforge)
- Gregory Stoutenburg (Brainforge)
- Casie (Brainforge)
- Robert Tseng (Brainforge)
- Zoran Selinger (Brainforge)
- Amber Lin (Brainforge)
- Mustafa Raja (Brainforge)
Summary
Video Production Update
- Completed video project looks excellent
- Final version significantly improved from initial 6.5-minute draft
- Ray/Ryan added professional intros developed last year
- Takes considerable time to plan and execute properly
- Son’s reaction test confirmed quality improvement
- 13-year-old could see clear difference between versions
- Original draft had long silent sections requiring speed-up
ABC Project Status
- Final presentation completed, now in holding pattern
- Pausing all follow-up work until contract secured
- Uttam sending summary email today listing all requested follow-ups
- Strategy: avoid endless analysis requests without commitment
- Amber transitioning to Eden project work
- Will call client in 30 minutes for additional context
- Robert provided initial data overview
Element Project Resource Allocation
- Need support for wholesale/retail Google Sheets reporting
- Client extremely particular about formatting requirements
- Good training opportunity for Robert and Amber on client standards
- Retail data spreadsheet creation in progress
- Robert to build similar structure as wholesale side
- Amber to assist with ecommerce metrics workstream
- Robert owns client communication, Amber handles execution
- Uttam and Elizah continuing modeling and ingestion work
February Sprint Planning
- 1 PM meeting scheduled for monthly planning
- Uttam and team preparing documentation deck within next hour
- Robert needs 30 minutes prep time before meeting
- Robert covering strategy initiatives, Uttam handling ingestion/modeling
HYDRA Expansion Opportunity
- Requires dedicated SaaS revenue analyst
- Need expertise in ARR, MRR, subscription churn, SaaS metrics
- Sandra needs daily hands-on support, not just consultation
- CEO has expectations but lacks measurement methodology
- Uttam interviewed promising candidate yesterday
- Startup analytics/growth background with data experience
- Would need to build reporting in Hex, work directly with Sandra
- Team bandwidth constraints prevent Uttam involvement
- $250/hour rate attractive but requires dedicated resource
- Casie offered finance contact but may lack technical tools experience
Default Project Progress
- Elizah and Gregory advancing tracking plan development
- Spoke with Nanica this morning about Phoenix changes
- Core flows still evolving, not final designs yet
- Goal: complete tracking plan version before Caitlyn returns from leave
- Core events tracking remains consistent despite design changes
Tableau to Omni Migration (Eden)
- Gregory to lead implementation with Uttam guidance
- Full team available including wash for pipeline support
- Combines project management with demos and BI learning
- Meeting scheduled for tomorrow to discuss approach