Meeting Title: CorralData x BF Sync Date: 2026-02-04 Meeting participants: Fireflies.ai Notetaker Lauren, Hannah Wang, Lauren O’Shaughnessy
WEBVTT
1 00:08:04.890 ⇒ 00:08:07.290 Lauren O’Shaughnessy: Hi, can you hear me?
2 00:08:07.290 ⇒ 00:08:07.970 Hannah Wang: Yeah.
3 00:08:08.090 ⇒ 00:08:09.100 Hannah Wang: Hi.
4 00:08:09.100 ⇒ 00:08:11.110 Lauren O’Shaughnessy: Technical difficulties.
5 00:08:11.760 ⇒ 00:08:14.780 Hannah Wang: Just another day of the remote life.
6 00:08:14.780 ⇒ 00:08:19.340 Lauren O’Shaughnessy: I know, right? Whether it’s, like, Teams, or Hangouts, or whatever.
7 00:08:22.160 ⇒ 00:08:31.849 Lauren O’Shaughnessy: Anyways, how’s it going? So I am so sorry that I have been so bad at communicating with you on these things, but it’s really great to, like, actually just have a call set up and run through everything.
8 00:08:32.270 ⇒ 00:08:38.489 Hannah Wang: Yeah, no worries, I feel like we kind of started all of this When the holidays were…
9 00:08:38.809 ⇒ 00:08:46.669 Hannah Wang: coming, and then the new year, and then I’m sure there’s all these new initiatives, and everything’s just like, okay. I know, I get it.
10 00:08:47.180 ⇒ 00:08:51.589 Lauren O’Shaughnessy: Yeah, end of… end of year is pretty brutal, and Q1 is pretty brutal, I think.
11 00:08:51.590 ⇒ 00:08:52.000 Hannah Wang: Yeah.
12 00:08:52.000 ⇒ 00:08:55.629 Lauren O’Shaughnessy: You know, it’s just like everyone’s in a hole and trying to dig out of it.
13 00:08:55.630 ⇒ 00:08:59.439 Hannah Wang: Yeah. But then everyone’s also in, like, vacation mode, so…
14 00:08:59.990 ⇒ 00:09:03.510 Hannah Wang: like, checked out, so you’re just kind of like, ugh, what do I do?
15 00:09:03.510 ⇒ 00:09:04.410 Lauren O’Shaughnessy: Yeah.
16 00:09:04.410 ⇒ 00:09:04.790 Hannah Wang: All good.
17 00:09:04.790 ⇒ 00:09:15.370 Lauren O’Shaughnessy: But this white paper is awesome and very cool, and I know that, like, we keep pushing the webinar, but I’m sure when it happens, it’ll be great. I think it’s exciting.
18 00:09:15.560 ⇒ 00:09:30.970 Lauren O’Shaughnessy: So, I think for today, we can chat maybe just about, like, timing and process for that, and getting that wrapped up. And then, I know I still owe you edits on the eating case study, and I’m gonna try and get them to you by next week at some point. Okay.
19 00:09:31.290 ⇒ 00:09:37.649 Lauren O’Shaughnessy: And from there, hopefully that’s pretty straightforward. Like, I imagine you guys have your own…
20 00:09:37.800 ⇒ 00:09:55.280 Lauren O’Shaughnessy: design or styling you want to put it in, we’ll probably use it on our website, and, like, maybe we’ll pull it into a PDF, but we honestly typically don’t pull case studies into PDFs, we just kind of link people to the site. Yeah. So I don’t think there will be a design lift for that on our end.
21 00:09:56.360 ⇒ 00:10:09.200 Hannah Wang: Yeah, we usually just upload our case studies, like, as a PDF onto our own hosted kind of domain thing. We can kind of transfer it to our website and make it, like, a…
22 00:10:09.540 ⇒ 00:10:21.649 Hannah Wang: like, we have some case studies on our website that are designed specifically for, like, a website view, but usually we just kind of upload it and have the PDF just living separately. So whatever is, like.
23 00:10:21.650 ⇒ 00:10:32.690 Hannah Wang: better for linking, like, it doesn’t really matter to us. But yeah, that should be, like, a low lift in terms of design, and then similarly for the white paper as well, like.
24 00:10:32.940 ⇒ 00:10:45.299 Hannah Wang: I’m happy to, like, co-brand it with CorralData and make it more, like, neutral colors and not just, like, green, and add CorralData’s logo in it. So that’s also, like, a low lift, and then if the content is pretty much good to go, then I think
25 00:10:45.470 ⇒ 00:10:48.179 Hannah Wang: I was thinking we could use that as, like, a…
26 00:10:49.370 ⇒ 00:10:59.009 Hannah Wang: like, a lead magnet or something, like, I don’t know. We can… we can talk about that more, but I was thinking, like, okay, once we have the webinar,
27 00:11:00.780 ⇒ 00:11:03.139 Hannah Wang: For, like, people who are…
28 00:11:03.790 ⇒ 00:11:17.370 Hannah Wang: Yeah, sorry, I have a lot of thoughts in my brain, and I cannot, articulate them, but yeah, that’s kind of the gist. So, in terms of design-wise, like, for the assets and collateral, like, I think we’re pretty much 90%
29 00:11:17.370 ⇒ 00:11:24.760 Hannah Wang: There, it’s just a little, like, tweaking here and there, based on your comments, and then also the white paper, yeah, the design lift is not…
30 00:11:24.840 ⇒ 00:11:27.650 Hannah Wang: high, high level effort.
31 00:11:27.820 ⇒ 00:11:44.620 Lauren O’Shaughnessy: So then I can send our logo, I can send our, like, brand colors to you, and then if you guys just want to update whatever version you have, and then send it our way to just do a final pass, we can. And yeah, co-branded sounds great,
32 00:11:45.010 ⇒ 00:11:56.289 Lauren O’Shaughnessy: And then in terms of the webinar, I mean, yeah, I think we can… we can use it as a lead magnet. I’m not sure if you guys plan on putting any, like, paid behind it,
33 00:11:56.420 ⇒ 00:11:59.810 Lauren O’Shaughnessy: We typically have kind of just, like, pushed
34 00:11:59.880 ⇒ 00:12:10.130 Lauren O’Shaughnessy: similar pieces of content on LinkedIn, primarily. We don’t do as many webinars as you guys, so, like, this is also kind of test and learn for us a little bit.
35 00:12:10.130 ⇒ 00:12:20.210 Lauren O’Shaughnessy: So in terms of webinar, planning, promo, all of that, I feel like we should at least have, like… I think we should probably plan this for, like, at least a month or two out, because I want to make.
36 00:12:20.210 ⇒ 00:12:20.720 Hannah Wang: Totally.
37 00:12:21.020 ⇒ 00:12:27.350 Lauren O’Shaughnessy: Honestly, much closer to 2, so probably 2 or 3, just so that we can get the marketing materials in place.
38 00:12:27.350 ⇒ 00:12:28.070 Hannah Wang: Totally.
39 00:12:28.070 ⇒ 00:12:36.230 Lauren O’Shaughnessy: Do you guys, when you promote these, are you primarily just pushing them through social and email, like your own channels?
40 00:12:36.650 ⇒ 00:12:40.509 Hannah Wang: It’s primarily LinkedIn, just because we have the biggest
41 00:12:40.570 ⇒ 00:12:57.999 Hannah Wang: following… like, Utam and Robert both have pretty significant followings, so we just… we’ll probably just, like, repost and post on probably Robert’s account, and then we can promote, like, we can have Utam repost it, that’s not a problem. But yeah, it’s mainly LinkedIn, and if there’s…
42 00:12:58.290 ⇒ 00:13:06.119 Hannah Wang: a specific audience we want to target, or, like, a specific ICP or target people, then we can also
43 00:13:07.280 ⇒ 00:13:20.990 Hannah Wang: We can also do, like, an email sequence, too. We can, like, pull, the emails of all the people that we want to go after together, specifically, and then just, like, send an email blast, too. But yeah, primarily it’s mostly LinkedIn,
44 00:13:21.770 ⇒ 00:13:22.550 Hannah Wang: Yeah.
45 00:13:23.030 ⇒ 00:13:34.500 Lauren O’Shaughnessy: And how long are you normally promoting the event for before the event? Is it, like, you do it only for, like, a week, or are you pushing it kind of, like, slowly for a couple weeks, and then a big push at the end?
46 00:13:34.500 ⇒ 00:13:35.929 Hannah Wang: Yeah, I feel like…
47 00:13:36.030 ⇒ 00:13:41.740 Hannah Wang: I think it depends on the size of the event, but I think a sweet spot is probably, like.
48 00:13:42.020 ⇒ 00:13:48.700 Hannah Wang: And making the announcement that we’re doing, like, this webinar maybe 3 to 4 weeks out. And then…
49 00:13:49.540 ⇒ 00:13:53.819 Hannah Wang: like, a big reminder push, like, maybe one week out.
50 00:13:53.940 ⇒ 00:14:06.809 Hannah Wang: And then, yeah, like, maybe a day before post, and then… and then we do, like, a post-webinar post as well, and that’s where we kind of, put a bunch of, like, CTAs or lead magnets, like, hey, like.
51 00:14:06.810 ⇒ 00:14:17.650 Hannah Wang: book a meeting, or, like, download this white paper kind of thing. I think for webinars, it’s easier to do that type of promotion, just because it’s not, like, an invite-only
52 00:14:17.650 ⇒ 00:14:27.150 Hannah Wang: there’s no, like, food or catering involved. Like, if that… if we were doing, like, an in-person event, I feel like the promotion sequence would be a bit different, but since this is, like, a…
53 00:14:27.200 ⇒ 00:14:42.170 Hannah Wang: like, a webinar that’s open. I’m assuming we want it to be open to everyone. Yeah, we can just promote it, like, 3 weeks to a month out, and then do, like, a big push towards when it gets closer to the event, and just have everything set up that way.
54 00:14:42.170 ⇒ 00:14:51.440 Lauren O’Shaughnessy: Okay, and do you guys have, like, a typical, audience size for these? Like, are you normally getting, like, 10 people, or are you getting 30 people?
55 00:14:52.610 ⇒ 00:14:54.569 Hannah Wang: Yeah, we haven’t…
56 00:14:54.970 ⇒ 00:15:11.250 Hannah Wang: done too many webinars. We’ve done, like, podcast-y type things with specific people that we kind of just do an interview style for, and that one’s just, like, uploaded onto YouTube, so there’s no live audience. So I believe we’ve done…
57 00:15:12.340 ⇒ 00:15:16.170 Hannah Wang: Honestly, maybe only one or two webinars, and I think,
58 00:15:17.680 ⇒ 00:15:21.230 Hannah Wang: And if you also count, like, in-person speaking engagements.
59 00:15:21.630 ⇒ 00:15:27.490 Hannah Wang: as… in there as well, we’ve done a handful, so I think the audience size is usually around 40 to 50.
60 00:15:27.950 ⇒ 00:15:36.090 Hannah Wang: 30 to 50 people, but yeah, I think it depends on…
61 00:15:36.450 ⇒ 00:15:48.559 Hannah Wang: just, like, our audience size, and how, like, fervently we push and promote this webinar. But I don’t think there should be, like, a limit, in my opinion.
62 00:15:48.560 ⇒ 00:15:56.090 Lauren O’Shaughnessy: Is there a chance that, like, would this be better? I didn’t know that you guys had a podcast, so I guess if there’s any, like.
63 00:15:56.220 ⇒ 00:16:03.680 Lauren O’Shaughnessy: info you can share there about reach and engagement. Is there a chance this conversation would be, like, better as a podcast interview than as a webinar?
64 00:16:04.040 ⇒ 00:16:22.649 Hannah Wang: I say podcast, and it’s not a podcast, it’s just like a, we just hop on a call with someone over Zoom, and then we repurpose that meeting and just upload it to YouTube. We don’t have, like, a… so I think a webinar is probably a better idea. Another thing we can do, since I know both Robert and Alex
65 00:16:22.960 ⇒ 00:16:30.299 Hannah Wang: and I’m assuming… I think CorralData’s based in New York, but anyway, Robert’s based in New York, and I know Alex is there, too. We could…
66 00:16:30.920 ⇒ 00:16:36.449 Hannah Wang: If we want to be, like, more strategic, and have, like, a more niche
67 00:16:36.840 ⇒ 00:16:55.819 Hannah Wang: event that’s super, like, hyper-focused on our ICPs, like, we can have an in-person event instead, but obviously that’s, like, a higher lift, like, we need to think of the venue, and the catering, or, like, the food, so that would probably be, like, not just 2 months, but maybe, like, 3.
68 00:16:56.310 ⇒ 00:17:02.139 Hannah Wang: Oh, we could make 2 months’ worth, but anyway, I’m just throwing that out there just because,
69 00:17:02.570 ⇒ 00:17:05.680 Hannah Wang: We’re trying to do more events, like, in-person events.
70 00:17:05.920 ⇒ 00:17:24.349 Hannah Wang: This year, and that’s something that could be fun to do, and plan, but if… obviously, a webinar is, like, lower lift, and can reach, like, a wider audience, but the audience might not necessarily be customers. So I think those are just, like, the trade-offs of what
71 00:17:24.349 ⇒ 00:17:26.609 Hannah Wang: we want to go for.
72 00:17:27.710 ⇒ 00:17:30.179 Hannah Wang: So yeah, I just, like, spewed all this at you, what do you think?
73 00:17:30.180 ⇒ 00:17:34.090 Lauren O’Shaughnessy: Yeah, I think, the in-person event…
74 00:17:34.510 ⇒ 00:17:51.599 Lauren O’Shaughnessy: I think it would depend on… I’m not sure, like, how successful those have been for you guys. Just lift-wise, it’s probably tough for us to commit to it right now. We also have, like, a crazy event schedule for 2026, so, like, Alex is on the move, like, almost constantly for the rest of the year.
75 00:17:51.600 ⇒ 00:17:54.989 Lauren O’Shaughnessy: He… we are… we’re fully remote, but we are, like.
76 00:17:54.990 ⇒ 00:17:55.470 Hannah Wang: Hmm.
77 00:17:55.470 ⇒ 00:18:11.559 Lauren O’Shaughnessy: more concentrated in New York than elsewhere. Alex is upstate, but he can get into the city, you know, in a few hours. So, yeah, I think as, like, a future goal, we can definitely keep it on the table. I think for now, we should probably just stick with the webinar.
78 00:18:11.830 ⇒ 00:18:19.180 Lauren O’Shaughnessy: And then depending on, I mean, if the response is really good, I think that could also inform, like, okay, do we plan, like, a Q4 event or something like that?
79 00:18:19.180 ⇒ 00:18:20.930 Hannah Wang: Yeah, totally.
80 00:18:21.230 ⇒ 00:18:28.250 Lauren O’Shaughnessy: Okay, so for webinar next steps, then, so we can look at their calendars, I think just, like, knowing…
81 00:18:28.550 ⇒ 00:18:40.239 Lauren O’Shaughnessy: what’s upcoming for Alex, and also just so that we don’t have to keep pushing this anymore. I feel like we should probably just go ahead and choose something, like, two to three months out, just so that we don’t…
82 00:18:40.570 ⇒ 00:18:48.230 Lauren O’Shaughnessy: more time issues, so let me just really quickly look at Alex’s. Because I know…
83 00:18:49.050 ⇒ 00:18:51.910 Lauren O’Shaughnessy: Yeah, March is pretty rough.
84 00:18:52.230 ⇒ 00:18:52.720 Hannah Wang: Okay.
85 00:18:53.630 ⇒ 00:19:01.550 Lauren O’Shaughnessy: So I almost think if we did, like, April, that would be safe, and it’s a long way away, and we have, like, a ton of time to…
86 00:19:02.170 ⇒ 00:19:16.689 Lauren O’Shaughnessy: Do you guys have a date you want to push the white paper? Is the white paper dependent on the event? Like, you’re hoping to, like, push the whitepaper and the event at the same time, or are you gonna, like, publish it and then the webinar is just at a later date?
87 00:19:17.940 ⇒ 00:19:21.880 Hannah Wang: We weren’t planning on, like, utilizing the white paper.
88 00:19:22.340 ⇒ 00:19:28.390 Hannah Wang: for anything that I can think of upcoming, so I think we could just push it out at the same… same time, unless…
89 00:19:31.420 ⇒ 00:19:34.519 Hannah Wang: Yeah. Yeah, I don’t think there’s a problem just, like.
90 00:19:35.310 ⇒ 00:19:38.730 Hannah Wang: Making the white paper a part of the webinar, and just, like.
91 00:19:38.910 ⇒ 00:19:49.390 Hannah Wang: sending it out at the same time. But, like I said, the white paper is, like, basically almost done, so there’s no problem if, like, either of us want to use it before and, like, publish it beforehand, but…
92 00:19:49.520 ⇒ 00:19:50.060 Hannah Wang: Yeah.
93 00:19:50.060 ⇒ 00:20:01.050 Lauren O’Shaughnessy: I imagine that pushing them together is probably smartest, so that, like, when we’re publishing it, we can be like, hey, read this, and also, like, if you want to, like, ask questions and get into it, here’s an event that you can go to, so…
94 00:20:01.050 ⇒ 00:20:15.269 Lauren O’Shaughnessy: if we… we don’t have to choose a date right now, I think, like, if you want to chat internally and be like, hey, if we did it in April or people are okay with that, just, like, make sure you guys are fine with pushing it that far. But if you are, I think we definitely are, just because, like.
95 00:20:15.920 ⇒ 00:20:26.969 Lauren O’Shaughnessy: were on the move a lot in March, so I… Yeah. I’m a little bit worried that, it would be tough to lock Alex down, but that being said, like, it’s one hour, so if we, like, need
96 00:20:27.320 ⇒ 00:20:32.559 Lauren O’Shaughnessy: do it. If we needed to do it, like, end of March, I could probably find an afternoon.
97 00:20:33.130 ⇒ 00:20:45.269 Hannah Wang: I think April is… is good, yeah. Okay. I don’t want to, like, set a date and then just have to push it again. Let’s just, like, be… play it on the safer side and just be like, okay, further out, and then hopefully it’ll work.
98 00:20:45.270 ⇒ 00:20:50.339 Lauren O’Shaughnessy: Okay, great. So then I can send you some date options for April when we hop off.
99 00:20:50.340 ⇒ 00:20:51.490 Hannah Wang: Okay.
100 00:20:51.490 ⇒ 00:21:02.470 Lauren O’Shaughnessy: Obviously, you guys will… I’ll also get you logos, etc. You can work on updating the design system. And then, I think if we could just align on…
101 00:21:02.470 ⇒ 00:21:21.549 Lauren O’Shaughnessy: promotional channels, and, like, who’s posting what and where, and that could be as simple as, like, throwing together, like, a doc that we are just saying, okay, Brainforge is doing X, Y, and Z, and Corral’s doing X, Y, and Z, just so that, like, we have it. And if we need to prep, like, any assets for this, I don’t know if…
102 00:21:21.640 ⇒ 00:21:30.929 Lauren O’Shaughnessy: Your team wants to handle it, and we just use, or if we’re individually in our own design systems prepping, like, a promo asset or two, we can kind of do either.
103 00:21:30.930 ⇒ 00:21:32.120 Hannah Wang: Yeah.
104 00:21:32.780 ⇒ 00:21:43.639 Lauren O’Shaughnessy: And then, for the webinar itself, so will you guys be putting together the, like, deck and conversation flow, essentially, and then we’ll come in and…
105 00:21:44.020 ⇒ 00:21:48.760 Lauren O’Shaughnessy: Add some slides, or just make sure that whatever language you’re using around Corral works.
106 00:21:49.030 ⇒ 00:21:52.019 Hannah Wang: I think so, yeah. We can,
107 00:21:52.970 ⇒ 00:22:01.210 Hannah Wang: I’ll talk with Robert, because he probably has some ideas on what, like, or topics, or anything that we want to talk about during the webinar, but we can definitely
108 00:22:01.570 ⇒ 00:22:09.979 Hannah Wang: In that same doc, of, like, the promotion sequence, like, we can just put together, like, an agenda, or like a… yeah.
109 00:22:09.980 ⇒ 00:22:28.450 Hannah Wang: agenda of the webinar, and then we could also put together the slide deck, just because I feel like if we… if I already know the colors and stuff that we’re using to co-brand the white paper, I can just use that in the slide deck. And we have… it’s not just me designing, like, we have other deck designers too, so they can help out, so it shouldn’t be too difficult.
110 00:22:28.450 ⇒ 00:22:39.389 Hannah Wang: For us, and then we can also send that your way, and you could give us feedback and add slides here and there, tell us, like, we’ll add this instead. So we can handle the…
111 00:22:39.610 ⇒ 00:22:47.649 Hannah Wang: like, I guess all the collateral in terms of, like, what we’re pushing out, like the deck and the white paper, the case study, we can handle the design for that.
112 00:22:47.650 ⇒ 00:23:01.710 Hannah Wang: I also don’t mind handling the design for our promotional stuff, if you guys are okay with it, but if you want to do your own thing, like, we can just repost each other’s thing on LinkedIn, and then, go from there, and then…
113 00:23:04.140 ⇒ 00:23:19.719 Hannah Wang: Yeah, I… I have… I feel like I’ve set up a webinar… Zoom webinar thing before, so I can also handle the logistics for that when it comes to it, and just, like, being the host and making sure that everything is set up there.
114 00:23:20.230 ⇒ 00:23:39.530 Lauren O’Shaughnessy: Okay, great, yeah. I mean, that all… that all works for us. I think in terms of… yeah, go ahead and design whatever promotional assets you guys have used in the past, and if for whatever reason we want to throw them into, like, our own design system, I can figure that out at that point in time. Sure. I think we’re fine probably just, like, reposting and updating, like, colors or whatnot.
115 00:23:40.040 ⇒ 00:23:53.660 Lauren O’Shaughnessy: So, okay, so let’s… so when we hop off, I can send you some April dates, I can send you whatever brand stuff you need from our end, and then…
116 00:23:53.660 ⇒ 00:24:05.439 Lauren O’Shaughnessy: Is it easiest to just, like, set up a collaborative Google Doc with, like, next steps, essentially? So, it can… I don’t know if you want to just kind of bullet out that you guys will be handling.
117 00:24:05.440 ⇒ 00:24:05.780 Hannah Wang: Hmm.
118 00:24:05.780 ⇒ 00:24:19.879 Lauren O’Shaughnessy: The slide deck and, and getting the actual webinar set up, and finalizing the white paper itself. And then maybe what we do is there’s, like, a rough date for you to get the deck over to us for us to review it.
119 00:24:19.880 ⇒ 00:24:20.210 Hannah Wang: Yeah.
120 00:24:20.210 ⇒ 00:24:28.199 Lauren O’Shaughnessy: month out. Yeah. And then obviously, like, right before the webinar, like, a week ahead of time, if,
121 00:24:28.740 ⇒ 00:24:45.770 Lauren O’Shaughnessy: if we want to hop on the phone with Alex and speakers and just, like, run through it in real time, like, I think that that could be as simple as just, like, they have 30 minutes to connect and align on anything that’s… requires it. I mean, Alex speaks all the time, so he normally doesn’t need to do, like, too much prep.
122 00:24:45.770 ⇒ 00:24:46.620 Hannah Wang: Yep.
123 00:24:46.920 ⇒ 00:24:52.280 Lauren O’Shaughnessy: So yeah, if that works for you, I think we could just, like, work from some sort of, like, collaborative Google Doc to keep track of everything.
124 00:24:52.280 ⇒ 00:25:02.080 Hannah Wang: Totally, yeah. I’m remembering from our earlier conversations that you guys… do you guys use Slack, or you prefer Gmail, just communication-wise?
125 00:25:02.080 ⇒ 00:25:11.249 Lauren O’Shaughnessy: Yeah, I think Gmail is better, yeah, for this kind of stuff, just because, like, we do use Slack, but it’s, like, all internal. Got it. It just turns into a nightmare.
126 00:25:11.250 ⇒ 00:25:12.480 Hannah Wang: Yeah.
127 00:25:12.480 ⇒ 00:25:15.070 Lauren O’Shaughnessy: Netflix and Slack in particular is, like, chaos, so…
128 00:25:15.070 ⇒ 00:25:15.730 Hannah Wang: Yeah.
129 00:25:15.730 ⇒ 00:25:18.279 Lauren O’Shaughnessy: Yeah, email definitely is better for us currently.
130 00:25:18.280 ⇒ 00:25:20.709 Hannah Wang: Okay. Yeah. So…
131 00:25:20.710 ⇒ 00:25:22.109 Lauren O’Shaughnessy: I can…
132 00:25:23.650 ⇒ 00:25:42.440 Hannah Wang: Yeah, I can set up the Google Doc, and I’ll send everything over, and then we could just dump everything in that Google Doc, in terms of, like, next steps, and the… even the agenda, the promotional sequence, and then just use that as the living document for collaboration, and then note it on the Google, or on Gmail. Because usually with our partners, we…
133 00:25:42.660 ⇒ 00:25:48.129 Hannah Wang: set up an external Slack thing, but I know it can get really messy and confusing, so…
134 00:25:49.600 ⇒ 00:25:54.639 Lauren O’Shaughnessy: I think, in some cases, that’s probably an amazing idea. I think for us, it would… it might
135 00:25:55.150 ⇒ 00:25:56.310 Lauren O’Shaughnessy: A little bit chaotic, so…
136 00:25:56.440 ⇒ 00:25:57.469 Hannah Wang: All good.
137 00:25:57.470 ⇒ 00:26:05.099 Lauren O’Shaughnessy: Okay, that sounds great. I will get you things after we hop off.
138 00:26:05.420 ⇒ 00:26:20.870 Lauren O’Shaughnessy: And then, yeah, we can just, whenever you have a chance to throw that doc together, send it my way, and, I think maybe we could add, like, tentative deadlines to things, just so that we are roughly staying on track. I think a lot of them are probably going to be subject to change.
139 00:26:20.870 ⇒ 00:26:21.480 Hannah Wang: Yeah.
140 00:26:22.190 ⇒ 00:26:26.129 Lauren O’Shaughnessy: And… yeah, I think that all sounds good.
141 00:26:27.330 ⇒ 00:26:32.079 Lauren O’Shaughnessy: And then I know I had mentioned, so yeah, we do have a ton of events coming up, right.
142 00:26:32.420 ⇒ 00:26:40.290 Lauren O’Shaughnessy: if you guys… I don’t know what your event calendar looks like for the year, if you guys are gonna be at anything. I mean, for us, it’s primarily, like, healthcare and aesthetics.
143 00:26:40.810 ⇒ 00:26:45.009 Lauren O’Shaughnessy: So, we will… we will be going to HPE Miami, which is a PE conference.
144 00:26:45.010 ⇒ 00:26:45.380 Hannah Wang: Okay.
145 00:26:45.380 ⇒ 00:26:55.249 Lauren O’Shaughnessy: We won’t be at McGuire Woods, which is, like, another big one. We might be at another one or two PE conferences at, like, the end of the year that we haven’t committed to yet, so…
146 00:26:55.250 ⇒ 00:26:55.700 Hannah Wang: Okay.
147 00:26:55.700 ⇒ 00:27:03.269 Lauren O’Shaughnessy: Yeah, if you guys do have anything upcoming, that you want to share, feel free to send over names or dates or whatnot. Okay.
148 00:27:03.290 ⇒ 00:27:18.159 Lauren O’Shaughnessy: And if we… if there is any overlap, obviously, we could, link up and see, you know, if there’s any partner collateral or stuff worth creating ahead of those. But, no pressure on that. I know that you said you guys are still working through your event calendar.
149 00:27:18.720 ⇒ 00:27:25.430 Hannah Wang: Would you mind sending us the events you’re going to? Sure. Just so we have that list, and then, yeah, if there’s…
150 00:27:25.650 ⇒ 00:27:36.859 Hannah Wang: Because I know before we tried to do, like, a, activation around an event, like a co… like, with a partner, so I feel like that’s something that could be cool, if we end up going to the same
151 00:27:36.940 ⇒ 00:27:53.550 Hannah Wang: event, or play… or if we’re even in the same area, we can just do, like, a small, like, oh, happy hour, or like a… yeah, a small event activation around the larger conference. Again, that’s, like, more tailored to our ICPs and stuff like that, and our customers, so…
152 00:27:53.590 ⇒ 00:27:59.030 Hannah Wang: Yeah, send… if you could send that over, and I’ll just, like, simmer on that with the team,
153 00:27:59.170 ⇒ 00:28:03.070 Hannah Wang: Yeah, that, that sounds fun. Yeah, doing, like, a joint event thing.
154 00:28:03.910 ⇒ 00:28:09.689 Lauren O’Shaughnessy: Yeah, or it could be as simple as, I mean, if you guys are tabling at anything, it could just be aligning on a strategy
155 00:28:10.110 ⇒ 00:28:23.200 Lauren O’Shaughnessy: passing people between booths, like, I think, if a cocktail hour works out, great, but it could be even simpler than that, so… Yeah. But yes, I can share what we have going on. Sweet.
156 00:28:23.710 ⇒ 00:28:32.979 Hannah Wang: Awesome. This is… this was so… I know people like to do things async, but sometimes meetings are nicer, so I appreciate you hopping on the call. Yeah, yeah, yeah, no.
157 00:28:33.120 ⇒ 00:28:47.330 Lauren O’Shaughnessy: Yeah, I mean, I knew our thread would just become 100 messages long if we kept doing it via email, so I think this is, like, way simpler, and yeah, having a collaborative hub of some sorts where we’re just kind of dumping everything into will make this much more efficient, so…
158 00:28:47.920 ⇒ 00:28:54.430 Hannah Wang: Do you want, me to continue… us to continue the conversation in the same thread. I know it’s kind of long already.
159 00:28:54.750 ⇒ 00:29:10.749 Lauren O’Shaughnessy: Yeah, I think that’s okay. It’s mostly just you and I on there, so I think that’s fine. And yeah, if for whatever reason it gets messy, we can start a new one, but I think for now, that works for me. I believe you… did you loo Holly into it on your end?
160 00:29:11.020 ⇒ 00:29:24.809 Hannah Wang: I did, but I… I don’t know how involved she’s gonna be with this partnership. I know she’s working on other ones, and then I also CC’d Utom, Robert’s business partner, just so that he has, like, visibility.
161 00:29:24.810 ⇒ 00:29:31.379 Hannah Wang: But other than that, it’s just gonna be you and me talking, probably. And I don’t think they mind the noise, so it’s okay.
162 00:29:31.380 ⇒ 00:29:35.010 Lauren O’Shaughnessy: Okay, great. So yeah, we can just leave them on there if they’re cool with that.
163 00:29:35.340 ⇒ 00:29:43.239 Lauren O’Shaughnessy: If at any point you want to, like, BCC them or take them off, go for it. I defer to you on that.
164 00:29:43.560 ⇒ 00:29:44.889 Lauren O’Shaughnessy: Okay, sweet.
165 00:29:45.260 ⇒ 00:29:56.099 Hannah Wang: Awesome. Well, it was nice chatting with you. Hope your… your new year isn’t off to a too chaotic start, and it starts to chill out a little bit.
166 00:29:56.100 ⇒ 00:29:59.539 Lauren O’Shaughnessy: Yeah, you as well, at some point, you know? Yeah.
167 00:30:00.030 ⇒ 00:30:06.000 Lauren O’Shaughnessy: Alright, sweet, yeah, this was exciting, thank you for the time, and we’ll, we’ll just keep chatting via email.
168 00:30:06.000 ⇒ 00:30:09.139 Hannah Wang: Alright, sounds good. Thanks, Lauren. Bye.