Meeting Title: Partner: Brand Asset Ideation Date: 2026-01-20 Meeting participants: Luke Scorziell, Holly Condos, Sheshu Chandrasekar
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1 00:00:37.990 ⇒ 00:00:38.760 Luke Scorziell: Fucks.
2 00:01:05.099 ⇒ 00:01:05.780 Luke Scorziell: Alright.
3 00:01:08.940 ⇒ 00:01:09.840 Holly Condos: Hi, Luke!
4 00:01:10.960 ⇒ 00:01:12.120 Luke Scorziell: Holly, how’s it going?
5 00:01:12.120 ⇒ 00:01:13.490 Holly Condos: Hey, how are you?
6 00:01:14.680 ⇒ 00:01:18.540 Luke Scorziell: Doing alright.
7 00:01:18.830 ⇒ 00:01:21.679 Luke Scorziell: And our kitchen table, so I’ll move down to my…
8 00:01:23.520 ⇒ 00:01:28.280 Luke Scorziell: I’m in my room. Yeah, it’s been a good week. I think, busy with that.
9 00:01:29.340 ⇒ 00:01:32.100 Holly Condos: Yeah, how do you think… how do you think it’s going?
10 00:01:33.570 ⇒ 00:01:37.730 Luke Scorziell: Good! I think… I think I’m, like, getting to the place where I feel…
11 00:01:38.800 ⇒ 00:01:43.319 Luke Scorziell: I think I see a good way forward.
12 00:01:44.030 ⇒ 00:01:48.180 Luke Scorziell: And maybe I’m getting more clarity on… how,
13 00:01:48.470 ⇒ 00:01:53.879 Luke Scorziell: like, structure all the go-to-market stuff and whatnot. So, I think that was kind of the first few weeks, was like.
14 00:01:55.290 ⇒ 00:02:02.290 Luke Scorziell: just getting a grip on everything, so now I… I think I can see the way forward, it’s just coming up with the right,
15 00:02:03.840 ⇒ 00:02:06.389 Luke Scorziell: Yeah, ways to, to do that, so…
16 00:02:06.940 ⇒ 00:02:09.270 Holly Condos: Yeah, yeah, that’s good.
17 00:02:10.240 ⇒ 00:02:12.730 Luke Scorziell: But, yeah, how are you? How’s… how’s San Diego?
18 00:02:14.220 ⇒ 00:02:15.970 Holly Condos: San Diego is warm.
19 00:02:16.630 ⇒ 00:02:17.420 Luke Scorziell: Nice.
20 00:02:18.320 ⇒ 00:02:25.269 Holly Condos: But I am gonna be… on the East Coast, like… Next month, so…
21 00:02:26.150 ⇒ 00:02:28.820 Holly Condos: I’m trying to take in as much sun as I can.
22 00:02:29.460 ⇒ 00:02:30.200 Luke Scorziell: Yeah.
23 00:02:32.310 ⇒ 00:02:40.270 Holly Condos: So, I guess just a couple logistical comments, so…
24 00:02:41.320 ⇒ 00:02:45.129 Holly Condos: I’m still trying to understand if…
25 00:02:45.490 ⇒ 00:02:50.720 Holly Condos: And I… I don’t think, especially with Hannah, kind of, Add a commission.
26 00:02:51.050 ⇒ 00:02:54.300 Holly Condos: I don’t think that there’s…
27 00:02:54.900 ⇒ 00:02:59.490 Holly Condos: And I might be missing it, so help me. But I don’t think that there’s, like, a…
28 00:03:00.710 ⇒ 00:03:08.110 Holly Condos: like, a plan, or hey, you know, we have these potential events for Q1, we have…
29 00:03:08.360 ⇒ 00:03:13.350 Holly Condos: forward-looking for these in Q2. Is that your understanding?
30 00:03:13.840 ⇒ 00:03:19.270 Holly Condos: Like, we don’t have a… an event tracker or planner. Oh, I lost you.
31 00:03:28.230 ⇒ 00:03:29.470 Holly Condos: Lost you.
32 00:03:30.090 ⇒ 00:03:31.550 Luke Scorziell: Okay, I think I’m back.
33 00:03:31.800 ⇒ 00:03:34.690 Holly Condos: Okay. Did you hear anything I said?
34 00:03:35.230 ⇒ 00:03:41.610 Luke Scorziell: It cut off right when you said, especially with Hannah, and then it… I lost you after that.
35 00:03:41.610 ⇒ 00:03:45.110 Holly Condos: Oh yeah, so with Hannah, kind of,
36 00:03:45.590 ⇒ 00:03:47.770 Holly Condos: Under the weather a bit here.
37 00:03:48.170 ⇒ 00:03:54.599 Holly Condos: I… I’m not sure I have a handle on, you know, the decision points for
38 00:03:55.390 ⇒ 00:04:02.570 Holly Condos: whether and to what extent we’re doing events. I mean, I’m pushing hard to get events with partners, right?
39 00:04:03.390 ⇒ 00:04:16.199 Holly Condos: But, having said that, I think, you know, we have limited resources, we have to make priorities, because there’s a lot behind those events, like the content, etc. So, is that…
40 00:04:16.769 ⇒ 00:04:19.580 Holly Condos: Also, your understanding, and is…
41 00:04:19.870 ⇒ 00:04:24.359 Holly Condos: you know, I think that we should have some sort of tracker, maybe that’s what.
42 00:04:26.230 ⇒ 00:04:27.130 Luke Scorziell: What?
43 00:04:27.520 ⇒ 00:04:33.639 Holly Condos: Shishu is maybe gonna put into place? I’m not sure. Just kind of curious about your read on that.
44 00:04:34.690 ⇒ 00:04:38.770 Luke Scorziell: Yeah, it seemed like, I guess he’ll be…
45 00:04:39.560 ⇒ 00:04:42.310 Luke Scorziell: explaining it a little bit. But…
46 00:04:44.010 ⇒ 00:04:49.739 Luke Scorziell: Yeah, I think, I mean, it seems a little bit like everyone’s doing different components of everything,
47 00:04:50.070 ⇒ 00:04:52.070 Luke Scorziell: But…
48 00:04:53.740 ⇒ 00:05:00.040 Luke Scorziell: Yeah, I think… I mean, generally, I think having one place where everything is organized, I’m kind of working on building my own
49 00:05:01.010 ⇒ 00:05:09.040 Luke Scorziell: are just a hub of, like, linked kind of databases within Notion, so that I can just have everything, for me, at least, in one place. Yeah.
50 00:05:09.250 ⇒ 00:05:09.680 Holly Condos: Yeah.
51 00:05:09.680 ⇒ 00:05:15.269 Luke Scorziell: And I’m kind of talking with, a… Eliza and,
52 00:05:15.790 ⇒ 00:05:19.809 Luke Scorziell: Rico, about, like, how we can maybe make
53 00:05:20.030 ⇒ 00:05:25.830 Luke Scorziell: things a little more structured, because I think, like, Notion is a pretty powerful tool. I think that we’re not really using it.
54 00:05:26.250 ⇒ 00:05:27.390 Holly Condos: I agree.
55 00:05:27.390 ⇒ 00:05:29.389 Luke Scorziell: In the ways that,
56 00:05:29.550 ⇒ 00:05:35.990 Luke Scorziell: Good. So, so separately, like, that’s probably a bigger project that… I think, just for me, having one place where I…
57 00:05:36.490 ⇒ 00:05:38.239 Luke Scorziell: Can see, like.
58 00:05:38.930 ⇒ 00:05:46.709 Luke Scorziell: like, I have a services hub, or services database that we have, and then I’m kind of interested in getting a partner’s database going.
59 00:05:47.170 ⇒ 00:06:01.719 Luke Scorziell: I can see, like, which partners are we working with, and then related to both of those, they have, like, campaign databases, so we can, like, launch different, content and sales campaigns around each of those partners and services.
60 00:06:01.720 ⇒ 00:06:10.350 Holly Condos: something similar to that. So, like you, I… I kind of have… have my own little partner thing, but…
61 00:06:12.200 ⇒ 00:06:20.870 Holly Condos: And again, I mean, I’m gonna talk to Shishu about what his charter is, but I think that that would benefit
62 00:06:21.400 ⇒ 00:06:27.220 Holly Condos: All of us, you know, if we… if we could have these little… areas
63 00:06:27.400 ⇒ 00:06:31.240 Holly Condos: But with links and with content. Oh, he’s right here.
64 00:06:31.690 ⇒ 00:06:37.950 Sheshu Chandrasekar: Hey, I’m so sorry, I couldn’t join from my phone, but… Apologies once again.
65 00:06:38.610 ⇒ 00:06:43.259 Luke Scorziell: No, no worries at all. Well, good to… good to meet you. I know we were supposed to talk earlier, so I guess this can be okay.
66 00:06:43.260 ⇒ 00:06:44.190 Sheshu Chandrasekar: Yeah.
67 00:06:44.610 ⇒ 00:06:48.310 Luke Scorziell: Hello, and welcome, and I don’t know if you and Holly have met one-on-one yet.
68 00:06:49.100 ⇒ 00:06:49.739 Sheshu Chandrasekar: No, not yet.
69 00:06:49.740 ⇒ 00:06:53.280 Holly Condos: after this, so maybe we’re just gonna do it all at once?
70 00:06:53.540 ⇒ 00:07:00.700 Sheshu Chandrasekar: Yeah, no, sounds good. Don’t want to derail from the topic on hand right now. But Lucas, good to meet you.
71 00:07:01.300 ⇒ 00:07:07.640 Luke Scorziell: Yeah, no, likewise. Well, maybe, probably for both Holly and I, it would be helpful to know a little bit more,
72 00:07:07.940 ⇒ 00:07:13.640 Luke Scorziell: about… Like, kind of your purview, and what, yeah, just maybe, like.
73 00:07:14.470 ⇒ 00:07:22.729 Luke Scorziell: Where you’ll kind of plug in, and obviously, like, you might not know all of that yet, but, that could probably help guide some of our conversation, too, today.
74 00:07:25.420 ⇒ 00:07:36.240 Sheshu Chandrasekar: Yeah, I guess I can give, like, a little background, just to see where I can help out, and then if it makes sense for you to pull me in into certain areas, then I’m more than happy to help, but…
75 00:07:36.390 ⇒ 00:07:49.950 Sheshu Chandrasekar: Yeah, I was… I was previously at Deloitte, and I did a lot of systems implementation, but a lot of my pro bono work was with the marketing side of things, so if anything from helping, like.
76 00:07:50.060 ⇒ 00:08:07.879 Sheshu Chandrasekar: one of the biggest Latin American nonprofits get into the North American market through data-driven initiatives, to even helping with marketing frameworks, creating newsletters for, the product management team at Deloitte, for almost 1,500 users.
77 00:08:07.920 ⇒ 00:08:12.050 Sheshu Chandrasekar: And practitioners also helped out with,
78 00:08:12.330 ⇒ 00:08:20.590 Sheshu Chandrasekar: I guess, like, different marketing initiatives within the Office of the CTO at Deloitte. So, I have various, like.
79 00:08:20.730 ⇒ 00:08:31.830 Sheshu Chandrasekar: I guess, breadth of, marketing experience, but not, like, anything specialized, so that’s where I’m very interested and see where I can help you guys out and, kind of spearhead the initiatives at Brainforge.
80 00:08:34.330 ⇒ 00:08:39.620 Luke Scorziell: Sweet, okay, yeah, and that sounds good, and then it sounds like, at least with,
81 00:08:40.140 ⇒ 00:08:47.880 Luke Scorziell: Some of the more operational stuff, you’ll be initially plugging in, maybe there, and, like, making sure everything’s kind of organized and together.
82 00:08:48.140 ⇒ 00:08:49.320 Sheshu Chandrasekar: Yeah, absolutely.
83 00:08:49.320 ⇒ 00:08:58.770 Luke Scorziell: Okay, cool. Well, yeah, I guess, initially, my thought for this
84 00:08:59.340 ⇒ 00:09:06.210 Luke Scorziell: was kind of around content, and so, Holly, I guess you and I were just chatting about, like, how to get more organized
85 00:09:07.040 ⇒ 00:09:13.990 Luke Scorziell: With all the stuff that we do have, which is, I think, pertinent to probably everything, that we’re talking about, but maybe not directly related.
86 00:09:14.090 ⇒ 00:09:18.400 Luke Scorziell: So, I think I… Like, maybe the…
87 00:09:18.880 ⇒ 00:09:24.300 Luke Scorziell: hope of this conversation for me that I was hoping is getting, like, a better context on, like.
88 00:09:25.120 ⇒ 00:09:28.390 Luke Scorziell: I guess, our partners, and which ones are…
89 00:09:29.020 ⇒ 00:09:31.220 Luke Scorziell: Yeah, maybe just have, like, high…
90 00:09:31.370 ⇒ 00:09:35.420 Luke Scorziell: Potential and opportunity, and maybe how we could start to think about, like.
91 00:09:35.830 ⇒ 00:09:41.950 Luke Scorziell: Kind of creating content campaigns, geared around them, and…
92 00:09:42.270 ⇒ 00:09:45.569 Luke Scorziell: And then, like, that can kind of help me start brainstorming, like.
93 00:09:45.810 ⇒ 00:09:53.590 Luke Scorziell: you know, how can we connect, this partner in this way to this campaign, and… because I think one of the content pillars that I’d start to, like.
94 00:09:54.020 ⇒ 00:10:00.090 Luke Scorziell: Or I’d like to start having, go out regularly. It will be around… Partners, and…
95 00:10:00.550 ⇒ 00:10:05.699 Luke Scorziell: Whether that’s, like, leading up to, like, this MixedPanel event, or if we launch a joint service with a partner.
96 00:10:05.900 ⇒ 00:10:09.720 Luke Scorziell: Or I know, like, Utam was talking about the contextual…
97 00:10:09.820 ⇒ 00:10:17.610 Luke Scorziell: partnership today, and how there’s a lot that we want to do there. So, yeah, I don’t know, maybe you can just give, like, an overview of where
98 00:10:18.830 ⇒ 00:10:24.530 Luke Scorziell: like, the, I guess, landscape. I know we’ve had, like, brief… Conversations about it, but…
99 00:10:25.600 ⇒ 00:10:39.889 Holly Condos: Yeah, so, I would say, currently, there are probably 10 partners… on my… To-do list, if you will.
100 00:10:41.740 ⇒ 00:10:52.360 Holly Condos: And… in Robert’s mind, I think… well, and probably you, Tom, as well, the most important partner
101 00:10:52.670 ⇒ 00:10:54.100 Holly Condos: as far as…
102 00:10:55.430 ⇒ 00:11:04.519 Holly Condos: making, headway into the enterprise space is Snowflake, right? So they’re a hyperscaler, but they’re… but they’re not…
103 00:11:04.810 ⇒ 00:11:11.720 Holly Condos: the big gun level, or the tier level, if you will, that AWS, Google, and Microsoft are, so…
104 00:11:11.840 ⇒ 00:11:18.250 Holly Condos: They’re… they’re probably a Tier 2 or Tier 3 hyperscaler. And…
105 00:11:18.510 ⇒ 00:11:22.289 Holly Condos: I think the synergy is that Brainforge
106 00:11:22.410 ⇒ 00:11:27.040 Holly Condos: As a company, has done a number of…
107 00:11:27.580 ⇒ 00:11:45.749 Holly Condos: one-off projects for its customers who currently have Snowflake, or Utam and team have determined Snowflake would be a good fit for. So, right out of the gate, right, we have an engineering and
108 00:11:46.040 ⇒ 00:11:56.660 Holly Condos: services… Synergy, if you will, that, you know, Already is connective tissue.
109 00:11:56.730 ⇒ 00:12:15.729 Holly Condos: Having said that, right, Snowflake, as a hyperscaler, has a field of service reps, sorry, sales reps, who, may be around for 3 months, they may be around for a year, so, and UTAM is very well aware of that sort of
110 00:12:15.730 ⇒ 00:12:22.199 Holly Condos: fluidity with Snowflake. It’s also kind of just…
111 00:12:22.990 ⇒ 00:12:36.379 Holly Condos: how things are with hyperscalers, although I would say some of the bigger ones, that Tier 1 level has a bit more continuity, but, you know, that’s not at all a hindrance, it’s just something that we have to be aware of, which we are.
112 00:12:36.550 ⇒ 00:12:46.070 Holly Condos: I think, you know, we’ve run about four… and I’m focusing here on Snowflake, and let me.
113 00:12:46.070 ⇒ 00:12:46.610 Luke Scorziell: Hmm.
114 00:12:46.610 ⇒ 00:12:49.110 Holly Condos: preface my answer to you.
115 00:12:49.360 ⇒ 00:12:55.180 Holly Condos: So, I think I’ve mentioned a couple times, but I do have, like, a about…
116 00:12:55.220 ⇒ 00:13:15.210 Holly Condos: the partners thing that I just work from, I’m happy to share that with… with you. I think that would probably help and sort of inform your goal as figuring out what content might be a good fit, whether that’s on a weekly or a monthly, quarterly basis, right? So I’ll send you that today, but…
117 00:13:15.210 ⇒ 00:13:15.810 Luke Scorziell: huh?
118 00:13:15.810 ⇒ 00:13:18.530 Holly Condos: But for our purpose here.
119 00:13:18.770 ⇒ 00:13:21.909 Holly Condos: you know, I think as far as Snowflake goes.
120 00:13:22.300 ⇒ 00:13:40.169 Holly Condos: We… we registered a number of deals that we currently have, or had in Q4, and that triggered eyeballs from the actual sales rep. So we’ve had a number of conversations with those sales reps, and the push
121 00:13:40.480 ⇒ 00:13:45.250 Holly Condos: By at least two of them, has been, well, let’s do an event, right?
122 00:13:46.690 ⇒ 00:13:53.590 Holly Condos: Or a joint sort of webinar, or joint collaboration where we talk about
123 00:13:53.800 ⇒ 00:14:06.749 Holly Condos: the value of Snowflake, and how Brainforge then can either customize or, or do some services on top of its implementation. So.
124 00:14:06.870 ⇒ 00:14:21.020 Holly Condos: that has been the discussion. Having said that, the traction with Insomnia Cookies was, I think, too early. The sales rep wanted to do something on January 15th.
125 00:14:21.140 ⇒ 00:14:22.000 Holly Condos: And…
126 00:14:22.000 ⇒ 00:14:22.370 Luke Scorziell: Yeah.
127 00:14:22.370 ⇒ 00:14:28.710 Holly Condos: Internally, not sure if you guys know this, but internally, you know, insomnia… was…
128 00:14:29.600 ⇒ 00:14:41.849 Holly Condos: I guess had gone somewhat quiet with us, and so Robert and Utum are having discussions with them about renewing their contract, so we weren’t really in a really good…
129 00:14:42.150 ⇒ 00:14:52.910 Holly Condos: cohesive, collaborative spot to even push that event, but that’s certainly something that we can revisit, right? And that sales rep at Snowflake is aggressive.
130 00:14:53.480 ⇒ 00:15:02.139 Holly Condos: I don’t know if you have worked with hyperscalers or the enterprise, world yet, but,
131 00:15:02.700 ⇒ 00:15:12.250 Holly Condos: Shishu, you’re probably aware, because you worked at Deloitte, so you understand how that works, but it’s just a different animal than the startup or even mid-market world.
132 00:15:12.620 ⇒ 00:15:13.490 Luke Scorziell: Yeah, no.
133 00:15:15.040 ⇒ 00:15:17.360 Holly Condos: So, you know, that’s…
134 00:15:17.940 ⇒ 00:15:28.259 Holly Condos: And I think in Utam and Robert’s mind, if Brainforge could really establish itself as a go-to partner for the particular areas and the
135 00:15:28.400 ⇒ 00:15:40.630 Holly Condos: the types of unique services that we bring that are a layover to Snowflake, that that would really, you know, it would really help launch, or at least
136 00:15:41.220 ⇒ 00:15:51.299 Holly Condos: pave more of the way for the company. And I think it’s a good rule, but I’m also, you know, trying to temper their excitement with the reality that…
137 00:15:51.430 ⇒ 00:15:54.819 Holly Condos: While Brainforge is doing great, it’s one of…
138 00:15:55.250 ⇒ 00:16:04.489 Holly Condos: thousands of little companies, right? And yeah, there aren’t thousands that do the same thing we do, but it’s just, it’s… the…
139 00:16:04.950 ⇒ 00:16:07.350 Holly Condos: The challenge is getting
140 00:16:07.510 ⇒ 00:16:20.269 Holly Condos: the rep’s attention, and showing them why it’s valuable for them to think about us when they’re having conversations, and why it’s valuable for them to bring us in, right?
141 00:16:20.660 ⇒ 00:16:35.309 Holly Condos: unfortunately, we’re working with the… the commission structure of, again, how hyperscalers work, right? So the more… it’s the standard model. The more deals the sales rep does, the bigger the revenue, the bigger the ACV,
142 00:16:36.790 ⇒ 00:16:46.619 Holly Condos: the bigger their commission. So, you know, we’re not bringing enterprise customers at the moment. We eventually, but that’s just the challenge with Snowflake.
143 00:16:46.890 ⇒ 00:16:51.419 Holly Condos: I think of, of the remaining 9,
144 00:16:51.680 ⇒ 00:17:00.340 Holly Condos: probably, I’d say the top 3, at least for Q1, as far as traction and movement, are MixedPanel, who we’ve talked about.
145 00:17:00.900 ⇒ 00:17:02.510 Holly Condos: But,
146 00:17:03.160 ⇒ 00:17:17.599 Holly Condos: So, again, by background, I think Robert had a couple connections there. There was some development of the partnership relationship, but the mixed panel had a partner
147 00:17:17.720 ⇒ 00:17:21.510 Holly Condos: program left, I think, maybe in November.
148 00:17:21.710 ⇒ 00:17:27.790 Holly Condos: And J… is, you know, he’s a VP, so…
149 00:17:27.930 ⇒ 00:17:33.320 Holly Condos: and he’s got Kara, doing the field marketing. She seems to be…
150 00:17:33.720 ⇒ 00:17:41.609 Holly Condos: fairly new, but… but really, you know, hungry and eager. So we think that there’s some potential there.
151 00:17:41.610 ⇒ 00:17:56.519 Holly Condos: I… my concern with them is that, yeah, we’ll do the one event, but we want to continue to build on that, right? So, my advice there would be that, yes, let’s focus on this event that we’ve got set for February.
152 00:17:58.490 ⇒ 00:18:03.159 Holly Condos: Hannah, I think I showed that Notion doc with you, but Hannah’s put together a good roadmap.
153 00:18:03.930 ⇒ 00:18:04.420 Luke Scorziell: Yeah.
154 00:18:04.420 ⇒ 00:18:19.319 Holly Condos: But then what’s next, right? Like, we want to continue to build on that. I think that the VP, Jay, is receptive, but he’s also, you know, trust but verify, so he’ll be kind of like, okay, how did this first one go? What sort of traction were we able to develop?
155 00:18:19.690 ⇒ 00:18:30.090 Holly Condos: Next, I would say Telisma has potential, although, this is the Indian-based company that.
156 00:18:30.090 ⇒ 00:18:30.460 Luke Scorziell: Yeah.
157 00:18:30.460 ⇒ 00:18:35.370 Holly Condos: like the CRM for higher ed and healthcare.
158 00:18:35.600 ⇒ 00:18:48.110 Holly Condos: We, have initially decided to focus on the higher ed area, even though that’s not really a major, vertical for Brainforge yet.
159 00:18:48.440 ⇒ 00:18:54.329 Holly Condos: I think there’s, you know, some level of experimentation here.
160 00:18:54.950 ⇒ 00:19:11.209 Holly Condos: they, as a company and as a group, are, friendly and eager, although busy, right? Like, like some of the other partners. So, again, Luke, I think I shared the joint capabilities deck with you.
161 00:19:11.330 ⇒ 00:19:17.450 Holly Condos: And they gave us a lead, which, looks like it may have…
162 00:19:17.660 ⇒ 00:19:21.410 Holly Condos: At least some baby steps in becoming actual work.
163 00:19:21.630 ⇒ 00:19:29.350 Holly Condos: That is to be determined, though, until February, because they’re hiring the, the lead.
164 00:19:29.550 ⇒ 00:19:38.690 Holly Condos: Apath University is hiring a new IT lead, or AI lead, who doesn’t start until Feb, so…
165 00:19:39.310 ⇒ 00:19:41.620 Holly Condos: I… again, you know, I think…
166 00:19:42.440 ⇒ 00:19:45.649 Holly Condos: They’ve got a marketing team based in India.
167 00:19:45.930 ⇒ 00:19:48.509 Holly Condos: They have…
168 00:19:48.940 ⇒ 00:20:00.769 Holly Condos: resources, but they also kind of like some of what we showed them as far as some of the small events that, that Brain Forge did last year, with the happy hour, or the…
169 00:20:00.940 ⇒ 00:20:09.749 Holly Condos: the little webinar, the little meet and greet, and the stuff that… that, Uten did in Austin, right? So they… they are pretty…
170 00:20:10.170 ⇒ 00:20:11.939 Holly Condos: attracted to that?
171 00:20:12.360 ⇒ 00:20:21.619 Holly Condos: I think the event that we’re talking about doing with them, so… and Luke, sorry if I’m being redundant, but it’s probably helpful to just reiterate it, and for…
172 00:20:21.620 ⇒ 00:20:22.529 Luke Scorziell: Yeah, yeah.
173 00:20:22.530 ⇒ 00:20:34.370 Holly Condos: for Shishu, but the, the push with Telisma is… is three-pronged. So it’s, let’s agree on the joint capabilities deck.
174 00:20:34.620 ⇒ 00:20:45.130 Holly Condos: Let’s announce the partnership in conjunction with an event that is a roundtable of higher ed
175 00:20:45.430 ⇒ 00:21:04.230 Holly Condos: principals or stakeholders, you know, provost, library director, learning and tech director of learning and tech services. Those are kind of the, the, ICP, if you will, within the higher ed zone that we’re…
176 00:21:04.600 ⇒ 00:21:06.179 Holly Condos: focusing on.
177 00:21:06.360 ⇒ 00:21:23.069 Holly Condos: And then it’s… it’s a joint pitch of, hey, here’s the Teleisma product, and here’s what Brainforge can do to, again, to customize it, to lay over other AI tools, to help automate, and scale
178 00:21:23.760 ⇒ 00:21:27.819 Holly Condos: the university curriculum, if you will, right? So it’s not a…
179 00:21:27.950 ⇒ 00:21:43.990 Holly Condos: it’s not a push for, oh, we’re replacing the professor, it’s more of a push of how do we make easier and faster what you’re trying to do in teaching students and keeping the human in the loop. So, the.
180 00:21:44.390 ⇒ 00:21:49.460 Holly Condos: Three prong is… Setting up the event with those stakeholders.
181 00:21:49.700 ⇒ 00:22:03.860 Holly Condos: Presenting the Joint Capabilities Deck, and announcing the partnership at once. That’s the current idea. I think that Talisma is open to rejigging that path, but that’s the current discussion.
182 00:22:05.110 ⇒ 00:22:14.859 Holly Condos: We recently… I’m moving on to another one. We recently re-activated the partnership with Amplitude.
183 00:22:15.060 ⇒ 00:22:24.629 Holly Condos: You probably saw that. And I think, you know, I’m pretty sure our team understands it, but there’s two levels of partnership.
184 00:22:24.650 ⇒ 00:22:42.519 Holly Condos: We were promoted to the affiliate level, which is not the full-blown partnership, the traditional one, you know, with all the certs and accreditations, case studies, etc. It’s more of, like, a startup, get-going type of program.
185 00:22:42.750 ⇒ 00:22:43.940 Holly Condos: Yeah.
186 00:22:44.190 ⇒ 00:23:00.540 Holly Condos: And I think that’s okay, but again, you know, Greg is trying to kind of promote the Amplitude product and the synergy. A lot of these are very similar, right? The partner has something, we have something.
187 00:23:00.540 ⇒ 00:23:07.060 Holly Condos: And when we add the two together, you get a really cool something. That’s kind of the pitch.
188 00:23:07.060 ⇒ 00:23:23.039 Holly Condos: But I think for you, from a content perspective, and in setting up your services playbooks, etc, it probably, correct me if I’m wrong, but it probably would be helpful to understand, okay, what is it that they have
189 00:23:23.420 ⇒ 00:23:31.369 Holly Condos: Who’s their customer base, right? Who’s their ICP? And that’s kind of what I have started building, at least for my own benefit, which…
190 00:23:31.370 ⇒ 00:23:33.639 Luke Scorziell: like I said earlier, I’m happy. Yeah.
191 00:23:34.920 ⇒ 00:23:43.540 Holly Condos: So, I mean, that’s a snapshot. You know, we’ve got some other… obviously, Omni Partners is… is,
192 00:23:43.940 ⇒ 00:23:52.980 Holly Condos: an interesting one, although I think just from a partner perspective, it’s a little bit different. UTOM knows,
193 00:23:53.220 ⇒ 00:24:01.240 Holly Condos: a guy, personal friend, who’s a VP at Omni, and Omni is basically ex-Snowflake people.
194 00:24:01.380 ⇒ 00:24:19.640 Holly Condos: So, you know, we can kind of leverage that for our Snowflake relationship, although Omni, obviously, is trying to make their way on their own. But my point in bringing up Utam’s connection is that his personal friend, the VP, will share
195 00:24:19.640 ⇒ 00:24:33.130 Holly Condos: information with UTAM about, you know, potential leads, and then I’m kind of circling back with the person that we’ve connected with who’s in charge of partnerships. So, I think that there…
196 00:24:33.370 ⇒ 00:24:38.779 Holly Condos: Product is really cool, and again, you saw what we promoted just last week.
197 00:24:39.160 ⇒ 00:24:51.080 Holly Condos: From their updates to the product, and our engineering team is pretty stoked about Blobby, but the… I think, again, the challenge is, alright, how do we…
198 00:24:51.510 ⇒ 00:25:06.549 Holly Condos: how do we not only understand Blobby and what Omni has, and how we integrate with that, but then how do we push it with our customers, with their customers, right? And I think that one is a little bit harder.
199 00:25:06.650 ⇒ 00:25:11.680 Holly Condos: Than, say, the mixed panel or amplitude.
200 00:25:12.500 ⇒ 00:25:13.180 Luke Scorziell: Yeah.
201 00:25:13.780 ⇒ 00:25:22.279 Holly Condos: So, again, I don’t want to go all the way through the list, because I could be talking this whole time, but at least that gives you an idea. I think the general…
202 00:25:22.670 ⇒ 00:25:29.800 Holly Condos: Idea, or the general push, is finding partners who have
203 00:25:30.070 ⇒ 00:25:41.030 Holly Condos: something that’s either complementary for us, or creates a synergy. And then building on that, obviously, getting customers and driving revenue.
204 00:25:41.870 ⇒ 00:25:42.600 Luke Scorziell: Yeah.
205 00:25:42.900 ⇒ 00:25:45.569 Luke Scorziell: Yeah, and I think, like,
206 00:25:46.690 ⇒ 00:25:49.169 Luke Scorziell: That’s super helpful, and I’ll probably have.
207 00:25:49.170 ⇒ 00:25:50.029 Holly Condos: Okay, good.
208 00:25:50.030 ⇒ 00:25:53.409 Luke Scorziell: Or… Questions, too, of, like,
209 00:25:55.040 ⇒ 00:26:04.019 Luke Scorziell: Yeah, maybe I can do my own research. I think, like, my gut reactions, and then I can kind of give, like, more context on what else I’ve been thinking about with content, is…
210 00:26:04.240 ⇒ 00:26:09.360 Luke Scorziell: It’s definitely… I feel like there’s probably different levels of, like.
211 00:26:10.240 ⇒ 00:26:14.539 Luke Scorziell: like, there’s… I mean, there’s so many partners, I mean, even just the ones that we talked about, it’s like…
212 00:26:15.170 ⇒ 00:26:23.660 Luke Scorziell: just a few of the maybe more relevant ones. And so… kind of just imagine on, like, especially with, like, LinkedIn content.
213 00:26:24.030 ⇒ 00:26:30.479 Luke Scorziell: Like, I don’t know that… like, I feel like it would make sense to focus on, like.
214 00:26:30.760 ⇒ 00:26:35.079 Luke Scorziell: 2 to 3, maybe? Okay. Regularly, at least for, like, a quarter.
215 00:26:35.080 ⇒ 00:26:35.420 Holly Condos: Sure.
216 00:26:35.420 ⇒ 00:26:36.599 Luke Scorziell: That would be my thought.
217 00:26:37.490 ⇒ 00:26:39.829 Luke Scorziell: And especially, like, if we’re going for…
218 00:26:40.690 ⇒ 00:26:47.440 Luke Scorziell: like, Snowflake, like, I… I just wonder, like, what kind of content could we create that’s, like, helpful for…
219 00:26:47.720 ⇒ 00:26:52.139 Luke Scorziell: the Snowflake reps, and then just kind of keeps us, like, top of mind for them.
220 00:26:52.380 ⇒ 00:26:54.359 Luke Scorziell: But then…
221 00:26:54.710 ⇒ 00:27:00.580 Luke Scorziell: So that’s… that’s kind of one thing. One prong that I’m thinking about, yeah, is, like, the LinkedIn strategy.
222 00:27:01.020 ⇒ 00:27:05.220 Luke Scorziell: what kind of content do we do there? Obviously, we have
223 00:27:05.760 ⇒ 00:27:11.539 Luke Scorziell: like, a newsletter could be cool, so I don’t know, she should, if that’s, like, something at some point.
224 00:27:11.830 ⇒ 00:27:15.080 Luke Scorziell: Like, we’re interested in making, like, a partnerships newsletter, like, that could be…
225 00:27:15.890 ⇒ 00:27:19.040 Luke Scorziell: pretty interesting. I think, like, the other thing that I’m…
226 00:27:20.160 ⇒ 00:27:25.930 Luke Scorziell: like, idea that I’m playing around with that maybe was, like, the initial thing that sparked this conversation that I’m curious about is,
227 00:27:26.410 ⇒ 00:27:31.090 Luke Scorziell: like, doing kind of, like, a co-branded…
228 00:27:31.580 ⇒ 00:27:34.349 Luke Scorziell: Video, from, like, a customer perspective.
229 00:27:34.850 ⇒ 00:27:40.380 Luke Scorziell: On a… like, with a partner that we’ve done, so, like,
230 00:27:40.900 ⇒ 00:27:43.110 Luke Scorziell: I have, like, kind of given…
231 00:27:43.110 ⇒ 00:27:46.380 Holly Condos: would probably fit, sorry to interrupt, but, you know…
232 00:27:46.540 ⇒ 00:28:05.339 Holly Condos: I think you are starting to come up to speed there. So, they would probably be good. I know, Utam explained a little bit more about them in Slack today, but because we’ve already… Gabe’s already created the one video, you know, maybe we can springboard off of that as our first… first…
233 00:28:05.890 ⇒ 00:28:06.860 Holly Condos: case.
234 00:28:07.580 ⇒ 00:28:08.609 Luke Scorziell: Yeah, okay.
235 00:28:08.610 ⇒ 00:28:10.269 Sheshu Chandrasekar: Yeah, I really like that idea.
236 00:28:10.270 ⇒ 00:28:10.800 Luke Scorziell: Yeah.
237 00:28:12.420 ⇒ 00:28:14.979 Luke Scorziell: Yeah, what sticks out to you about it?
238 00:28:16.340 ⇒ 00:28:30.579 Sheshu Chandrasekar: Yeah, I mean, I think it’s better, I mean, from a LinkedIn, like, you know, I guess, what’s the word I’m looking for? From, like, impression standpoint, I think it would generate a lot more buzz and more attraction, but… versus case studies, because I feel like
239 00:28:31.010 ⇒ 00:28:34.280 Sheshu Chandrasekar: you know, I’ve done case studies for startups before, and
240 00:28:34.550 ⇒ 00:28:41.889 Sheshu Chandrasekar: I really don’t think a lot of people read them, unless it’s, like, directly to your inbox of some sort.
241 00:28:41.890 ⇒ 00:28:50.079 Holly Condos: I would agree, I would agree, because when, you know, you know, we all know how we are on LinkedIn, right? Like, we’re kind of scrolling… Yeah.
242 00:28:50.080 ⇒ 00:29:03.860 Holly Condos: you kind of pick and choose what you want to read, maybe you skim something, maybe you actually, like, down… at least this is what I do. Maybe I, like, download something and put it in a folder to read later in the week, right? Like…
243 00:29:04.350 ⇒ 00:29:04.670 Luke Scorziell: Yeah.
244 00:29:04.670 ⇒ 00:29:09.440 Holly Condos: Chishu, you’re not… Like, reading every single thing you see.
245 00:29:09.440 ⇒ 00:29:10.350 Sheshu Chandrasekar: Yeah.
246 00:29:10.350 ⇒ 00:29:24.770 Luke Scorziell: I don’t even read, especially with the AI stuff, it’s just, like, everything is garbage, honestly, on LinkedIn. Or, I mean, that’s probably a cynical perspective, but I just think, like, the LinkedIn of, like, 2 or 3 years ago versus, like, today,
247 00:29:24.950 ⇒ 00:29:27.340 Luke Scorziell: I think just the quality has…
248 00:29:27.560 ⇒ 00:29:31.400 Luke Scorziell: dropped, in my opinion, I don’t know. Or just it’s too overwhelming to, like…
249 00:29:31.630 ⇒ 00:29:34.650 Luke Scorziell: Have everyone posting content all the time.
250 00:29:35.150 ⇒ 00:29:39.460 Sheshu Chandrasekar: Yeah, and speaking of which, with… in terms of quality, I feel like with videos, like.
251 00:29:39.590 ⇒ 00:29:44.470 Sheshu Chandrasekar: if we were to go down that path, I think the quality of the video, we just gotta nail it down, because…
252 00:29:44.610 ⇒ 00:29:56.020 Sheshu Chandrasekar: that’s also another big issue, right? It’s like, if you don’t have the greatest quality of video, then you’re just gonna… people are gonna skim through it, but it is the best form of grabbing attention.
253 00:29:56.020 ⇒ 00:29:56.400 Luke Scorziell: Yeah, I mean…
254 00:29:56.400 ⇒ 00:29:58.199 Sheshu Chandrasekar: I just feel like… Yeah.
255 00:29:58.610 ⇒ 00:30:02.299 Luke Scorziell: Yeah, I have a… oh, sorry, not to… I have a,
256 00:30:02.710 ⇒ 00:30:07.010 Luke Scorziell: production company that I, like, work pretty closely with, and
257 00:30:07.200 ⇒ 00:30:10.370 Luke Scorziell: they’ve done… I mean, they’re not cheap, but it’s…
258 00:30:10.560 ⇒ 00:30:13.159 Luke Scorziell: Like, I think that we could probably figure something out.
259 00:30:13.580 ⇒ 00:30:19.519 Luke Scorziell: But kind of the idea that I have is that if we could do a piece of content that’s basically, like.
260 00:30:19.830 ⇒ 00:30:22.359 Luke Scorziell: Featuring the customer,
261 00:30:22.880 ⇒ 00:30:28.119 Luke Scorziell: So, like, I’ll just use ABC Homes as an example. I don’t really know if they have any partnerships that are relevant to them, but, like.
262 00:30:28.230 ⇒ 00:30:30.410 Luke Scorziell: Like, I just imagine a video of, like.
263 00:30:30.580 ⇒ 00:30:47.339 Luke Scorziell: the ABC Homes, kind of talking about, you know, who they are, where their business was at, and then what, like, they had X amount… X or Y tool set up, and then Brainforge came in, and then completely has transformed their business, and then less, less, like.
264 00:30:47.630 ⇒ 00:30:49.319 Luke Scorziell: Like, you know.
265 00:30:49.640 ⇒ 00:31:04.059 Luke Scorziell: but more having, like, the emotional impact of, like, it’s… it’s a video that I would… I would imagine that at the end of it, everyone at ABC Homes or whatever client should feel, like, so… kind of, like, proud to share.
266 00:31:04.060 ⇒ 00:31:04.410 Holly Condos: Right.
267 00:31:04.410 ⇒ 00:31:14.920 Luke Scorziell: around with, like, their community, and then the partner should feel like, oh my gosh, like, this video makes us look really good. And then, obviously, from that, it’s like, if the
268 00:31:15.120 ⇒ 00:31:23.700 Luke Scorziell: customer looks great, and the partner looks great, you know, then it’s like, well, Brainforge, is kind of the one that’s responsible for
269 00:31:24.450 ⇒ 00:31:33.850 Luke Scorziell: like, bringing that all together. So I think that’s, like, the… an idea that I… I have, and I’m, like, I talked to Utam a little bit about it, and I kind of want to build, like, a…
270 00:31:34.800 ⇒ 00:31:39.819 Luke Scorziell: a brief around it, and then maybe I could have, like, that, friend come in and do, like, a…
271 00:31:40.140 ⇒ 00:31:44.529 Luke Scorziell: Like, you could do a pitch, basically,
272 00:31:44.770 ⇒ 00:31:53.200 Luke Scorziell: And kind of come up with some concepts, but I guess, yeah, so with that, I’m like, well, who, if we were to do something like that, like, who would be the partner and the client that would be…
273 00:31:53.400 ⇒ 00:31:58.139 Luke Scorziell: like, the most relevant one. I know Utam, I think, mentioned CTA.
274 00:31:58.390 ⇒ 00:31:58.790 Holly Condos: And then…
275 00:31:58.790 ⇒ 00:32:04.719 Luke Scorziell: and, Unlike being over there in DC, so it’s just, like,
276 00:32:05.190 ⇒ 00:32:07.940 Luke Scorziell: Because especially if there’s a way where we could have the partner
277 00:32:08.200 ⇒ 00:32:10.370 Luke Scorziell: Kinda, like, pay for it.
278 00:32:10.370 ⇒ 00:32:11.560 Holly Condos: Right, exactly.
279 00:32:11.880 ⇒ 00:32:17.540 Luke Scorziell: then I think that would be, like, it’d basically be, like, giving them a commercial to use for their business, and then we just get to be, like.
280 00:32:18.010 ⇒ 00:32:20.009 Luke Scorziell: Co-branded in the commercial with them.
281 00:32:20.310 ⇒ 00:32:25.980 Luke Scorziell: And then we can post that on LinkedIn and post it wherever we want, but more importantly, it’s like…
282 00:32:26.380 ⇒ 00:32:34.310 Luke Scorziell: they’re not gonna forget about us if, you know, if it lands right. And so… and I think that’s where I have a lot of trust in the production company.
283 00:32:35.130 ⇒ 00:32:36.810 Luke Scorziell: To… to nail that.
284 00:32:37.360 ⇒ 00:32:44.580 Luke Scorziell: So, yeah, I don’t know if that kind of spurs, like, Any ideas on your end?
285 00:32:44.580 ⇒ 00:32:51.570 Holly Condos: I think that would be… that would be great, because to your point, right, Just what you described, it…
286 00:32:53.090 ⇒ 00:33:00.460 Holly Condos: It highlights… The pain point of the customer, the journey of the things.
287 00:33:00.890 ⇒ 00:33:06.849 Holly Condos: the synergy of us and the partner, I mean, it just… there’s so many wins there, right?
288 00:33:08.470 ⇒ 00:33:11.050 Luke Scorziell: Yeah, and even… yeah, huh.
289 00:33:11.260 ⇒ 00:33:12.110 Luke Scorziell: Okay.
290 00:33:13.410 ⇒ 00:33:28.080 Holly Condos: Does anyone come to mind for you? Of, like, I mean, I can obviously talk to Utam and Robert more, and I can look into CTA. Well, I mean, I think the… I think the ABC, work and… and LILO are really good projects.
291 00:33:28.540 ⇒ 00:33:36.790 Holly Condos: For Brainforge, but unfortunately, we don’t have a partner with those, right? Those are just straight, direct us.
292 00:33:37.310 ⇒ 00:33:38.470 Holly Condos: Yeah.
293 00:33:38.840 ⇒ 00:33:43.540 Holly Condos: I would say… So, hmm.
294 00:33:43.680 ⇒ 00:33:53.839 Holly Condos: maybe, you know, I would… maybe there’s a project we’ve done with Omni, or, even Polytomic.
295 00:33:54.070 ⇒ 00:34:02.000 Holly Condos: for default, right? We might be able to do something there. But with…
296 00:34:02.570 ⇒ 00:34:05.179 Holly Condos: And maybe a snowflake one, even, right?
297 00:34:05.790 ⇒ 00:34:06.440 Luke Scorziell: Yeah.
298 00:34:06.980 ⇒ 00:34:12.030 Holly Condos: Snowflake would probably be… A good bang for our buck.
299 00:34:13.900 ⇒ 00:34:15.049 Luke Scorziell: You think so?
300 00:34:15.570 ⇒ 00:34:20.499 Luke Scorziell: Is that something they’d be, like, interested in… in… Us steering for them?
301 00:34:21.010 ⇒ 00:34:22.110 Holly Condos: Or with them?
302 00:34:22.360 ⇒ 00:34:25.390 Holly Condos: I, I think so. I think so.
303 00:34:25.510 ⇒ 00:34:28.779 Holly Condos: I think it would depend on a couple things.
304 00:34:29.070 ⇒ 00:34:33.230 Holly Condos: Who the end customer is, what the project was.
305 00:34:33.350 ⇒ 00:34:35.860 Holly Condos: And who the sales rep is.
306 00:34:36.199 ⇒ 00:34:39.459 Holly Condos: Right? And…
307 00:34:40.330 ⇒ 00:34:52.209 Holly Condos: I, unfortunately, can’t say that I’m close enough to delivery yet to say with any confidence, oh, you know, it’s this particular project we did
308 00:34:52.590 ⇒ 00:34:58.900 Holly Condos: with a Snowflake integration that would be perfect. I think Utam’s gonna have to weigh in on that for you, Luke.
309 00:34:59.090 ⇒ 00:35:15.319 Holly Condos: Yeah. We only know ABC and Lilo because I did the contract for both of those, and I’m kind of, you know, they’re newer with me coming in, so I’m more familiar with the scope and what we’re actually delivering. But again, unfortunately, there’s no partner connection to either of those.
310 00:35:16.160 ⇒ 00:35:16.780 Luke Scorziell: Yeah.
311 00:35:17.130 ⇒ 00:35:19.049 Luke Scorziell: Okay, yeah.
312 00:35:19.050 ⇒ 00:35:22.279 Holly Condos: That will change, right? As we develop these…
313 00:35:22.430 ⇒ 00:35:34.770 Holly Condos: these partnerships, and we get, and we get the referrals, and we do some work, then I will be closer, and I will be able to say, oh, hey, you know, it’s this one with Amplitude, it’s that one with Talisma, but for the.
314 00:35:36.210 ⇒ 00:35:43.469 Holly Condos: Yeah, I think Snowflake would be open to it. I think it would just depend on those three things.
315 00:35:44.090 ⇒ 00:35:45.370 Luke Scorziell: Yeah. Okay.
316 00:35:45.960 ⇒ 00:35:48.220 Luke Scorziell: Shushi, were you gonna add something?
317 00:35:48.220 ⇒ 00:35:56.409 Sheshu Chandrasekar: Yeah, I was just curious, like, I know that this is kind of detracting from what we’re talking about right now, but maybe even having playbooks, like.
318 00:35:56.440 ⇒ 00:36:11.300 Sheshu Chandrasekar: that captures emails, I think that’d be very useful, like, once we have partnerships that… or, like, when we do work with Omni, with our clients, I think that would be another useful way if we need to think about a lower-cost option. I think that would be a great one. Yeah.
319 00:36:11.460 ⇒ 00:36:19.610 Holly Condos: Yeah, and Shishu, that is a great idea. I know that, That the playbook concept
320 00:36:20.100 ⇒ 00:36:32.410 Holly Condos: is in the BrainForge ecosystem, and I know that Hannah was kind of… Managing those before…
321 00:36:33.350 ⇒ 00:36:42.619 Holly Condos: you know, before December, so I know they’re in the mix. I’m not sure how many exist.
322 00:36:43.000 ⇒ 00:36:55.020 Holly Condos: And Luke and I have heard Robert say, oh, you know, we really need to work on the playbooks for these. So, I think it would be worth visiting, you know, how many we have done, and…
323 00:36:55.120 ⇒ 00:37:10.040 Holly Condos: What the roadmap is for… and the timeframe for the others, but yeah, that’s an easier, low-touch way, short of the video, which, you know, maybe we do the playbook angle first, and follow it up with the video.
324 00:37:10.280 ⇒ 00:37:11.649 Sheshu Chandrasekar: Yeah, that’d be great.
325 00:37:11.650 ⇒ 00:37:12.030 Luke Scorziell: I think.
326 00:37:12.030 ⇒ 00:37:14.750 Sheshu Chandrasekar: Like, a good mix of, like.
327 00:37:14.990 ⇒ 00:37:24.830 Sheshu Chandrasekar: Content, like, hearing directly from the client, and then having the playbook, kind of, that describes our approach to how we solve these problems would be, like, a good… good combination.
328 00:37:26.350 ⇒ 00:37:29.760 Luke Scorziell: Yeah, well, I think I like that a lot, and I think, like.
329 00:37:30.200 ⇒ 00:37:36.100 Luke Scorziell: Yeah, starting at kind of a minimum viable product first, just to prove that there’s some kind of value.
330 00:37:36.100 ⇒ 00:37:36.450 Sheshu Chandrasekar: Yeah.
331 00:37:36.450 ⇒ 00:37:42.039 Luke Scorziell: good. With the playbook, so are you talking about, like, kind of getting the emails of
332 00:37:42.650 ⇒ 00:37:48.850 Luke Scorziell: Like, customers of our partners that we could kind of do implementation around, or what are you… .
333 00:37:50.440 ⇒ 00:37:50.810 Sheshu Chandrasekar: No, I mean.
334 00:37:50.810 ⇒ 00:37:52.479 Luke Scorziell: I’m still getting used to that.
335 00:37:52.720 ⇒ 00:37:53.450 Sheshu Chandrasekar: Yeah.
336 00:37:53.450 ⇒ 00:37:54.060 Luke Scorziell: All of it.
337 00:37:54.060 ⇒ 00:37:59.649 Sheshu Chandrasekar: in my head, if we put our playbook on LinkedIn, right, and we capture emails, it would be…
338 00:38:00.180 ⇒ 00:38:11.299 Sheshu Chandrasekar: and I don’t know if I’m correct here, but it would be potential customers that are like, oh, okay, like, let’s see what Brainforge did for this client, right? They’re very interested in seeing what happens.
339 00:38:11.950 ⇒ 00:38:18.299 Sheshu Chandrasekar: But I could be wrong. I don’t know if it’d be customers or just people like you and me that just wants to read what Brainforge does, and…
340 00:38:18.430 ⇒ 00:38:22.109 Sheshu Chandrasekar: Kind of get more insight into the firm a little bit more, and their approach.
341 00:38:23.510 ⇒ 00:38:27.129 Luke Scorziell: And it would be, like, How’s that maybe different from a case study?
342 00:38:27.270 ⇒ 00:38:28.369 Luke Scorziell: Or what it, yeah, what.
343 00:38:28.370 ⇒ 00:38:31.210 Sheshu Chandrasekar: I think a case study is more, like…
344 00:38:31.360 ⇒ 00:38:38.549 Sheshu Chandrasekar: here is our client, here is our problem, here is the approach, and here’s the end result. A playbook kind of details
345 00:38:38.850 ⇒ 00:38:48.670 Sheshu Chandrasekar: into a little bit more of the intricacies of, like, the implementation. Like, what… and how our partner helped out… helped us out in achieving those goals.
346 00:38:48.670 ⇒ 00:38:49.170 Luke Scorziell: Aw.
347 00:38:49.170 ⇒ 00:38:51.289 Sheshu Chandrasekar: Stuff like that. So it’s kind of like…
348 00:38:52.020 ⇒ 00:39:01.260 Sheshu Chandrasekar: it’s like, I think a case study is more like watching the highlights, and the playbook is like actually reading the coach’s plays, right? You’re understanding the X’s and the O’s and stuff like that.
349 00:39:01.720 ⇒ 00:39:05.649 Luke Scorziell: With kind of the idea that, like, oh, if I wanted to do this for myself, I could.
350 00:39:05.870 ⇒ 00:39:10.670 Sheshu Chandrasekar: Yeah, but ultimately, we make sure… But you probably can’t. Yeah, they can’t, exactly.
351 00:39:10.670 ⇒ 00:39:16.970 Luke Scorziell: Yeah, okay, yeah, so then maybe the next steps for…
352 00:39:17.490 ⇒ 00:39:23.400 Luke Scorziell: me, then, would be to connect with Utam and see, like, what are some of the top
353 00:39:24.420 ⇒ 00:39:29.549 Luke Scorziell: Projects that we’ve done with certain partners, to kind of… to see, like.
354 00:39:30.230 ⇒ 00:39:37.469 Luke Scorziell: maybe aware are the ones that we could start leveraging and highlighting? Because either way, like, we could create
355 00:39:37.890 ⇒ 00:39:40.910 Luke Scorziell: You know, like, Like, a trajectory could be…
356 00:39:41.380 ⇒ 00:39:47.369 Luke Scorziell: we make a super simple LinkedIn post detailing, like, a project that we did with a partner. It gets a good response.
357 00:39:47.460 ⇒ 00:40:06.250 Luke Scorziell: And then we create a playbook around that, and then that gets a good response, and then maybe we throw, like, maybe we have a little event, or, like, webinar, and that gets a good response, and then maybe it’s, like, an in-person event, and then maybe at that point we decide, okay, look, things are going well, why don’t we actually try to do, like, a partnerships video together?
358 00:40:06.980 ⇒ 00:40:10.500 Luke Scorziell: So, maybe that’s kind of a roadmap that we could,
359 00:40:11.550 ⇒ 00:40:16.389 Luke Scorziell: Or I’ll start thinking about, and then Holly, maybe, or I guess both of you guys can.
360 00:40:16.630 ⇒ 00:40:20.140 Luke Scorziell: Okay, cool.
361 00:40:20.350 ⇒ 00:40:22.059 Holly Condos: Yeah, I think that’s a great idea.
362 00:40:22.060 ⇒ 00:40:22.380 Sheshu Chandrasekar: Yeah.
363 00:40:22.530 ⇒ 00:40:26.020 Holly Condos: I will also share with you my little…
364 00:40:26.230 ⇒ 00:40:31.000 Holly Condos: You know, about partners chart, because we can probably build on that with.
365 00:40:31.000 ⇒ 00:40:31.530 Luke Scorziell: Okay.
366 00:40:31.530 ⇒ 00:40:34.729 Holly Condos: the projects, etc. I don’t know, I mean, I’m just trying to…
367 00:40:34.980 ⇒ 00:40:38.850 Holly Condos: again, I think you and I are on the same page about trying to keep things…
368 00:40:39.010 ⇒ 00:40:41.640 Holly Condos: Organized and in a central spot.
369 00:40:42.710 ⇒ 00:40:43.430 Luke Scorziell: Yeah.
370 00:40:43.880 ⇒ 00:40:45.279 Luke Scorziell: That’s.
371 00:40:45.290 ⇒ 00:40:46.359 Holly Condos: all over the place.
372 00:40:46.360 ⇒ 00:40:50.179 Luke Scorziell: There’s a lot of stuff, yeah, and I think it’s all great and helpful, but it’s very.
373 00:40:50.180 ⇒ 00:40:54.519 Holly Condos: Yeah, agreed, agreed, agreed. It’s just a matter of getting it a bit more organized.
374 00:40:55.460 ⇒ 00:40:55.800 Luke Scorziell: and…
375 00:40:55.800 ⇒ 00:41:04.250 Holly Condos: So, while I still have you, so… I wasn’t really sure why Robert was asking you to look at…
376 00:41:04.460 ⇒ 00:41:10.940 Holly Condos: You know, the partnership… the partner status, spreadsheet.
377 00:41:11.350 ⇒ 00:41:16.120 Holly Condos: And… updates, I mean, I wasn’t really clear on that, so…
378 00:41:16.290 ⇒ 00:41:21.529 Holly Condos: I don’t know if you have any more… Charter there, but,
379 00:41:22.030 ⇒ 00:41:24.200 Holly Condos: Not sure how efficient that is.
380 00:41:25.850 ⇒ 00:41:31.160 Holly Condos: Yeah, I’m not too sure myself right now, I’m just… Okay, let’s not worry about it, I mean, I…
381 00:41:31.670 ⇒ 00:41:40.620 Holly Condos: I will… I will… I usually post the, update in the Partnerships channel, and then we also have a sync on Wednesdays.
382 00:41:41.190 ⇒ 00:41:47.409 Holly Condos: So… which also gets reported in the go-to-market meeting on Mondays.
383 00:41:47.670 ⇒ 00:41:53.009 Holly Condos: So I think there won’t be any lack of, information flow for you.
384 00:41:53.660 ⇒ 00:41:54.360 Sheshu Chandrasekar: Okay.
385 00:41:55.690 ⇒ 00:42:08.379 Holly Condos: And in the meantime, I will just confirm with Robert, you know, that he doesn’t care about some of the… because I agree, there’s quite a few items in that spreadsheet that are really arguably not relevant.
386 00:42:08.930 ⇒ 00:42:17.339 Holly Condos: So I’ll just make some recommendations and have him confirm that those can come out, and then that will make that spreadsheet a lot more readable and usable.
387 00:42:17.910 ⇒ 00:42:19.490 Sheshu Chandrasekar: Okay, sounds good.
388 00:42:19.840 ⇒ 00:42:21.010 Holly Condos: Okay, great.
389 00:42:21.800 ⇒ 00:42:23.849 Holly Condos: Luke, anything else?
390 00:42:24.730 ⇒ 00:42:27.779 Luke Scorziell: No, I think that’s,
391 00:42:28.380 ⇒ 00:42:31.820 Luke Scorziell: Yeah, all on… all on my end, and then I’ll just,
392 00:42:32.380 ⇒ 00:42:36.119 Luke Scorziell: Yeah, if you could send me that chart that you have, that’d be super helpful, and then…
393 00:42:36.310 ⇒ 00:42:41.499 Luke Scorziell: I’ll try to learn more about the projects that we’ve done with different partners, and then,
394 00:42:42.620 ⇒ 00:42:49.239 Luke Scorziell: Yeah, keep moving on that. So, I think I’ve got the, like, our services part down, and then now we’re kind of figuring out that.
395 00:42:50.120 ⇒ 00:42:51.529 Luke Scorziell: The partner stuff, so…
396 00:42:51.730 ⇒ 00:42:52.560 Holly Condos: Sounds great.
397 00:42:52.930 ⇒ 00:42:55.870 Luke Scorziell: But, alright, yeah, thank you guys for meeting, appreciate the time.
398 00:42:56.790 ⇒ 00:42:57.720 Holly Condos: I’m here.
399 00:42:57.720 ⇒ 00:42:58.730 Sheshu Chandrasekar: Thank you.
400 00:42:58.730 ⇒ 00:43:00.120 Luke Scorziell: Alright, bye.
401 00:43:00.300 ⇒ 00:43:00.750 Holly Condos: Bye.