Meeting Title: GTM Retro + Analysis Date: 2026-01-16 Meeting participants: Robert Tseng, Hannah Wang, Luke Scorziell, Ryan Brosas, Rico Rejoso, Uttam Kumaran
WEBVTT
1 00:01:33.950 ⇒ 00:01:35.290 Robert Tseng: Hello!
2 00:01:37.170 ⇒ 00:01:38.790 Hannah Wang: Ugh, hello.
3 00:01:42.090 ⇒ 00:01:43.580 Robert Tseng: Ready for your time off?
4 00:01:45.240 ⇒ 00:01:49.920 Hannah Wang: Yeah… I’m trying to keep my lunch down right now.
5 00:01:51.120 ⇒ 00:01:53.680 Hannah Wang: It’s okay.
6 00:01:54.510 ⇒ 00:01:59.190 Hannah Wang: But yes, I’m ready to… Be a potato for 3.
7 00:01:59.190 ⇒ 00:01:59.850 Robert Tseng: Yeah.
8 00:02:00.160 ⇒ 00:02:05.649 Robert Tseng: I’ll review your thing as, like, the last thing to do for me at the end of my day.
9 00:02:05.900 ⇒ 00:02:10.900 Hannah Wang: That’s okay. I mean, feel free to message me over the weekend, too, if you need.
10 00:02:10.900 ⇒ 00:02:16.389 Robert Tseng: Yeah, I probably will. I feel like I… I’m still, like, trying to wrap things up.
11 00:02:17.150 ⇒ 00:02:27.610 Hannah Wang: Yeah, I mostly just edited some of the stuff you already had, and then added a bunch of, like, the onboarding-type stuff that was in the other…
12 00:02:28.260 ⇒ 00:02:30.280 Hannah Wang: other documents,
13 00:02:30.280 ⇒ 00:02:30.890 Robert Tseng: Cool.
14 00:02:30.890 ⇒ 00:02:31.370 Hannah Wang: Yeah.
15 00:02:31.370 ⇒ 00:02:38.610 Robert Tseng: Yeah, I mean, hopefully it’s, like, good enough that I’ll, like, just be able to finish it from there and don’t have to ask you for another iteration.
16 00:02:38.810 ⇒ 00:02:42.790 Hannah Wang: Okay, yeah, it’s okay if you do, I’ll get to it.
17 00:02:42.790 ⇒ 00:02:43.420 Robert Tseng: Okay.
18 00:02:43.470 ⇒ 00:02:44.270 Hannah Wang: Cool.
19 00:02:46.640 ⇒ 00:02:48.720 Robert Tseng: All right. Hello, everyone.
20 00:02:49.610 ⇒ 00:02:50.560 Luke Scorziell: Oh, hello.
21 00:02:51.980 ⇒ 00:02:53.340 Robert Tseng: End of the week!
22 00:02:53.340 ⇒ 00:02:53.870 Rico Rejoso: Hey, guys.
23 00:02:53.870 ⇒ 00:02:58.760 Robert Tseng: Oh, wow. You made it! Blue sky… blue sky and sunshine? Where are you?
24 00:02:58.760 ⇒ 00:02:59.340 Uttam Kumaran: Premier.
25 00:02:59.660 ⇒ 00:03:01.189 Uttam Kumaran: I’m in the backyard.
26 00:03:01.410 ⇒ 00:03:02.350 Robert Tseng: Wow.
27 00:03:03.010 ⇒ 00:03:03.420 Luke Scorziell: Haha.
28 00:03:04.850 ⇒ 00:03:08.140 Robert Tseng: It’s gray and gloomy in New York, so that seems nice.
29 00:03:09.460 ⇒ 00:03:16.829 Uttam Kumaran: It’s… it got a little warm today, but it’s just sunny enough to, like… Try to sit outside.
30 00:03:17.260 ⇒ 00:03:19.589 Robert Tseng: Okay. I’m trying to take your hand.
31 00:03:22.240 ⇒ 00:03:28.099 Robert Tseng: Alright, well, yeah, we can get started. I guess, I kind of threw an agenda at last minute, so…
32 00:03:28.880 ⇒ 00:03:34.070 Robert Tseng: I mean, these are just kind of weekly recap calls, see how the week went.
33 00:03:34.630 ⇒ 00:03:37.370 Robert Tseng: We haven’t really, like, rolled out
34 00:03:37.920 ⇒ 00:03:56.810 Robert Tseng: I’ll… I’ll always kind of start here, because this is kind of, like, source of truth for me. We haven’t officially rolled out some of these things yet. I don’t think Luke is ready to speak on this, so we will defer that another week, so I figured, you know, we would just recap kind of things that we said we set out to do for the week, and…
35 00:03:57.120 ⇒ 00:04:16.019 Robert Tseng: I mean, you did… not everyone shared 3 bets, but, like, you know, I basically summarized the notes from the transcript, so we can go around and kind of share if we, you know, how we did towards at least the message that I had… that I had put in Slack. So, I go first.
36 00:04:16.019 ⇒ 00:04:20.700 Robert Tseng: Yeah, regarding, like, errors in the weekly business reporting, actually.
37 00:04:21.019 ⇒ 00:04:28.219 Robert Tseng: don’t click into it. It’s still… I still need, like, another 30 minutes to finish it. So, basically what I’m doing is…
38 00:04:28.550 ⇒ 00:04:34.229 Robert Tseng: I’m rearranging so that the outputs come first, and then on the input side, there’s sales and marketing.
39 00:04:34.250 ⇒ 00:04:46.450 Robert Tseng: Actually, it was, like, I think partnership pipeline is significant enough that it should be split off into its own. So, I’m, like, creating another section for pipeline, or for, sorry, for partnerships. So yeah, once I kind of, like.
40 00:04:46.450 ⇒ 00:04:55.319 Robert Tseng: fix this up, I’ll kind of record another Loom to share with y’all, so when you update on Monday, it doesn’t look that different from what you did, but it will be different.
41 00:04:55.510 ⇒ 00:05:11.809 Robert Tseng: And then there are certain metrics that we were seeing on a weekly level. Now that we’re two weeks away from the first month, like, I’m actually building out the monthly business review now. So, some things I’m actually moving to a monthly business review instead of keeping in the weekly section, so…
42 00:05:12.380 ⇒ 00:05:17.249 Robert Tseng: Appreciate, like, kind of the understanding here, as we’re, like, basically, like, testing
43 00:05:17.350 ⇒ 00:05:29.100 Robert Tseng: by pressure testing this framework as we… as we, run… run the go-to-market team every week. I… hopefully there will be no more, like, changes for the quarter within… within one more week.
44 00:05:29.270 ⇒ 00:05:34.399 Robert Tseng: But, yeah, so that’s kind of on the reporting side. I think, yeah, we were…
45 00:05:34.730 ⇒ 00:05:42.200 Robert Tseng: yeah, I don’t want you… yeah, I just felt like, based off of how Monday went, like, I had some changes that I wanted to make.
46 00:05:42.320 ⇒ 00:05:45.080 Robert Tseng: And then, I think…
47 00:05:45.800 ⇒ 00:05:53.549 Robert Tseng: with regards to, yeah, I guess this also is more related to the forecasts, but,
48 00:05:56.380 ⇒ 00:06:12.050 Robert Tseng: Or… not the… on the… on the forecast. So some of these formulas are broken, so I’ll fix these, especially since we’re, we’re meeting… we’re starting to meet with, like, our official, like, go-to-market advisor starting next week, I guess, so that’s why I’ve been in a scramble to try to
49 00:06:12.260 ⇒ 00:06:20.799 Robert Tseng: It’s not really a metric scramble, but I’m trying to get this in order before we meet with him, so you can kind of see our pipeline very clearly, and be able to give us direction.
50 00:06:22.380 ⇒ 00:06:30.600 Robert Tseng: So yeah, just… just be… just bear with it. Probably… probably next week, like, this’ll… this’ll be… this’ll be done. Like, I’m… I’m doing what I can to finish it.
51 00:06:31.180 ⇒ 00:06:42.489 Robert Tseng: Okay, so that’s… that was what I had said I would… I would finish by our next meeting, but I’m not officially done yet. All right, so I’ll just pass to Luke.
52 00:06:43.560 ⇒ 00:06:52.599 Luke Scorziell: Sweet. Let’s see… Pretty… Let me just… Pull up my Slack.
53 00:06:52.910 ⇒ 00:06:57.130 Luke Scorziell: So, like I said, work with Ryan to launch content and circle back campaigns.
54 00:06:57.350 ⇒ 00:07:04.190 Luke Scorziell: with Awash and SAM to review the active services, and then build some more ICP conversations.
55 00:07:04.510 ⇒ 00:07:11.289 Luke Scorziell: Content, I would say, went pretty well this week. I think we had content go out every day.
56 00:07:11.290 ⇒ 00:07:13.169 Uttam Kumaran: That’s great. Yeah, that’s good.
57 00:07:13.460 ⇒ 00:07:18.450 Luke Scorziell: And, had some… yeah, I think it was just… it was fun, like, a little bit.
58 00:07:19.020 ⇒ 00:07:26.149 Luke Scorziell: throwing Ryan into the deep end, in some ways, of just telling him to… Yeah, I guess,
59 00:07:27.630 ⇒ 00:07:29.850 Luke Scorziell: Or, yeah, just giving you stuff to do. So…
60 00:07:30.160 ⇒ 00:07:38.050 Luke Scorziell: I think some good learning there. I think the bet on… Sam… And a wish was, well…
61 00:07:39.200 ⇒ 00:07:48.600 Luke Scorziell: intention, and I think it’s still a direction to go in. I think it… things were maybe not quite as, like, coherent as I thought maybe they might be.
62 00:07:49.050 ⇒ 00:07:52.930 Luke Scorziell: So talk… talking to them, I think.
63 00:07:52.930 ⇒ 00:07:55.120 Uttam Kumaran: You’ll need to do a lot of steering.
64 00:07:55.590 ⇒ 00:07:56.710 Luke Scorziell: Yeah.
65 00:07:57.690 ⇒ 00:08:06.939 Uttam Kumaran: Because again, like, people who are great at building are not typically also great at selling, and so you need to kind of do the conversion.
66 00:08:07.380 ⇒ 00:08:17.580 Uttam Kumaran: And so, it’s… it’s tough, because their number one focus in their day-to-day job is nailing the quality and the speed of what we do.
67 00:08:18.200 ⇒ 00:08:23.039 Uttam Kumaran: Not necessarily, like, the way we talk about it, you know?
68 00:08:23.710 ⇒ 00:08:30.150 Uttam Kumaran: Especially in an outbound motion. Like, talking to customers is one thing, because they’re already here, but… So…
69 00:08:30.790 ⇒ 00:08:37.700 Uttam Kumaran: But it’ll be a relationship, I think, like, you’ll have to nurture with them, and they’ll give you all the answers, for sure.
70 00:08:38.190 ⇒ 00:08:40.930 Luke Scorziell: Yeah, yeah, so I think that, like…
71 00:08:41.190 ⇒ 00:08:45.020 Luke Scorziell: led me in the direction that I think
72 00:08:45.170 ⇒ 00:08:55.049 Luke Scorziell: packaging things as, like, services that we can kind of offer. Like, this is… this is maybe my bet going into next week, is that, like, maybe focusing on, like, one service offering that we can bring to market?
73 00:08:55.260 ⇒ 00:08:59.480 Luke Scorziell: each, I don’t know, like, if it’s 2 weeks or a month,
74 00:09:00.030 ⇒ 00:09:04.290 Luke Scorziell: That might be a little bit long, but, like, like, last week we did the Edge to Activation deck.
75 00:09:04.520 ⇒ 00:09:14.039 Luke Scorziell: I sent you guys that kind of flow, so I think, like, going from, okay, we define this service that we can do, we,
76 00:09:14.630 ⇒ 00:09:27.690 Luke Scorziell: create, like, the SOW around it, and then create the design decks around it, and then just launch a content campaign and an outreach campaign. My, like, thought is that that gives us a lot more purposeful
77 00:09:27.860 ⇒ 00:09:32.970 Luke Scorziell: outreach that we can do, because then we can target specific ICPs with that.
78 00:09:33.300 ⇒ 00:09:36.839 Luke Scorziell: So I think next week, my bet is going to be to,
79 00:09:38.440 ⇒ 00:09:44.920 Luke Scorziell: finish, get Rico and Ryan doing some content and out… outbound with,
80 00:09:45.310 ⇒ 00:09:50.520 Luke Scorziell: the edged activation deck, which we can rename, too. And then…
81 00:09:52.350 ⇒ 00:09:58.170 Luke Scorziell: And then start doing discovery on the dbt audit, with Tim and Lede.
82 00:09:58.290 ⇒ 00:10:02.490 Luke Scorziell: And so, I’m gonna set up a call with him.
83 00:10:03.050 ⇒ 00:10:07.789 Luke Scorziell: Early next week. And then as far as, like, the ICP conversations, Robert and I had…
84 00:10:08.230 ⇒ 00:10:17.610 Luke Scorziell: A good convo yesterday, with, a chief marketing officer at Sam Ash, and…
85 00:10:17.850 ⇒ 00:10:22.499 Luke Scorziell: That was really fun, so I think, like, as much as I can just keep getting on calls.
86 00:10:22.500 ⇒ 00:10:25.190 Uttam Kumaran: What’s a TLDR? Like, yeah.
87 00:10:25.420 ⇒ 00:10:35.450 Luke Scorziell: Well, it was just, like, Robert made a bunch of mutual intros for me, and was like, hey, our go-to-market lead just wants to, like, have some conversations to learn. So then we started talking, and then…
88 00:10:36.030 ⇒ 00:10:42.049 Luke Scorziell: I mean, just as much as I’ve learned over the course of the last two weeks, and then the month that we were doing consulting,
89 00:10:42.430 ⇒ 00:10:51.229 Luke Scorziell: like, I was just asking questions, he’s… they just went through a digital transformation. They’re a reseller of, like, music equipment, and so…
90 00:10:52.770 ⇒ 00:10:59.390 Luke Scorziell: And he was telling me, like, yeah, the industry’s super behind, no one’s really done any kind of, like, solid data work, and, like.
91 00:10:59.750 ⇒ 00:11:04.319 Luke Scorziell: And so then, as I… we were talking, I was like, well, like, you know, what’s stopping you from
92 00:11:04.460 ⇒ 00:11:14.349 Luke Scorziell: doing that for yourself, because, like, why wouldn’t… why wouldn’t you guys want to be the one that’s leading the industry? And he’s like, well, yeah, it’s just, like, we…
93 00:11:15.570 ⇒ 00:11:24.869 Luke Scorziell: It sounds like a lot of the… the pain point that they got a cool tool that they thought would just solve all their problems, but they didn’t have an implementation partner.
94 00:11:24.990 ⇒ 00:11:28.139 Luke Scorziell: Help them was real for them, and so…
95 00:11:29.250 ⇒ 00:11:36.060 Luke Scorziell: So I tried, I was like, okay, well, like, yeah, that’s a pretty common issue that, you know, we find, is that people, like, buy a platform
96 00:11:36.280 ⇒ 00:11:47.440 Luke Scorziell: that they think is gonna solve their problems, but then what they really need is someone to teach them. Which, the analogy that I was proud of is, like, you know, you go and you see the shiny, nice guitar, and you’re like, oh, this is amazing.
97 00:11:47.440 ⇒ 00:11:51.440 Uttam Kumaran: I want to play this, but then it’s like, you need a guitar teacher to teach you.
98 00:11:51.440 ⇒ 00:11:54.549 Luke Scorziell: how to play the guitar. And so…
99 00:11:55.000 ⇒ 00:11:55.570 Uttam Kumaran: Sounds good.
100 00:11:55.570 ⇒ 00:11:59.140 Luke Scorziell: It’s fun. Honestly, I was like, Yeah, just…
101 00:11:59.370 ⇒ 00:12:00.439 Luke Scorziell: That was, like, a good time.
102 00:12:00.440 ⇒ 00:12:05.279 Uttam Kumaran: Well, it’s like, to think about it also, it’s like, you know, you probably have a lot of engineering friends.
103 00:12:05.540 ⇒ 00:12:11.700 Uttam Kumaran: And they’re… what are the companies they work at, right? Snapchat, Google… Meta…
104 00:12:11.980 ⇒ 00:12:16.489 Uttam Kumaran: They’re not working at Guitar Center, or, like, no-name Guitar Center.
105 00:12:16.780 ⇒ 00:12:19.460 Luke Scorziell: Yeah.comGuitarCenter.com.
106 00:12:19.460 ⇒ 00:12:23.449 Uttam Kumaran: You know? So talent is really, really hard. Even if they have the money.
107 00:12:24.200 ⇒ 00:12:30.749 Uttam Kumaran: Talent is really hard, because people in engineering have ego, and so they don’t want to work at those places. Also, you… it’s hard, there’s no…
108 00:12:30.870 ⇒ 00:12:36.999 Uttam Kumaran: They’re not… it’s not an engineering company, so they don’t get promoted in the same way, the culture’s not the same, so talent is really, really tough.
109 00:12:37.160 ⇒ 00:12:37.780 Uttam Kumaran: You know.
110 00:12:38.670 ⇒ 00:12:42.750 Luke Scorziell: Yeah, and it’s… so… so anyways, then I was like, well…
111 00:12:42.950 ⇒ 00:12:57.749 Luke Scorziell: he seems pretty interested, so it was like, okay, well, like, you know, just out of curiosity, what’s stopping you? And then he’s like, well, we have some operational problems that I think, like, they’d want to, you know, solve first, and I was like, okay, well, like, we could do that, too. So…
112 00:12:57.750 ⇒ 00:13:01.650 Uttam Kumaran: Wait, was this a sales pitch, or was this just a homie, or what is… I guess that’s.
113 00:13:01.650 ⇒ 00:13:04.220 Luke Scorziell: No, it wasn’t intended to be a sales pitch.
114 00:13:04.220 ⇒ 00:13:06.039 Uttam Kumaran: I guess I don’t know really the difference.
115 00:13:07.400 ⇒ 00:13:13.939 Luke Scorziell: I don’t know if Robert can speak to it. We just got on the phone with him, and I was, like, curious, and was gonna ask him questions, and then it just turned into, like.
116 00:13:15.390 ⇒ 00:13:16.309 Luke Scorziell: A sales pitch?
117 00:13:16.310 ⇒ 00:13:25.279 Robert Tseng: Yeah, he shared a lot more than, I would have expected for, like, the context I gave him, so I think they’re just… it just was a good segue into just trying to prospect him as well.
118 00:13:25.730 ⇒ 00:13:26.270 Uttam Kumaran: Cool.
119 00:13:26.710 ⇒ 00:13:27.250 Robert Tseng: Yeah.
120 00:13:27.250 ⇒ 00:13:33.000 Luke Scorziell: So… but it was fun, I don’t know. So, followed up with him, and then maybe… maybe we could get…
121 00:13:33.330 ⇒ 00:13:35.660 Luke Scorziell: Like, a demo or something.
122 00:13:36.630 ⇒ 00:13:39.570 Luke Scorziell: with him? I don’t know where we go from there, but
123 00:13:39.930 ⇒ 00:13:42.070 Luke Scorziell: So, yeah, that’s kind of how the week…
124 00:13:42.350 ⇒ 00:13:43.999 Luke Scorziell: Week went, I guess, on our end.
125 00:13:50.850 ⇒ 00:13:58.209 Robert Tseng: Okay, well, Holly’s not here, so maybe, like, I’m not very smart, if you want to just give a quick update on the partnership side.
126 00:13:58.320 ⇒ 00:14:00.100 Robert Tseng: Yeah, so…
127 00:14:00.220 ⇒ 00:14:06.260 Robert Tseng: I mean, I guess, Yami, I’ll let you kind of see if we actually hit the things that she said that…
128 00:14:06.700 ⇒ 00:14:07.880 Robert Tseng: We would hit.
129 00:14:07.880 ⇒ 00:14:10.529 Uttam Kumaran: Let me, let me review what the bets were, again.
130 00:14:10.760 ⇒ 00:14:11.910 Uttam Kumaran: Yeah.
131 00:14:12.490 ⇒ 00:14:14.979 Robert Tseng: It’s just in the sales strategy channel, yeah.
132 00:14:14.980 ⇒ 00:14:21.560 Uttam Kumaran: Partner efforts with Snowflake, plan events with Talism and McSmel, draft content for Amplitude Partnership, Brag.
133 00:14:21.970 ⇒ 00:14:26.460 Uttam Kumaran: Element Ren renewal… So…
134 00:14:27.640 ⇒ 00:14:35.930 Uttam Kumaran: Partner efforts with Snowflake, I didn’t see anything. I mean, I organized a call with a buddy of mine, Steve Krause.
135 00:14:36.120 ⇒ 00:14:37.150 Uttam Kumaran: Who’s, like, a…
136 00:14:37.280 ⇒ 00:14:52.970 Uttam Kumaran: sort of, like, a really… like, kind of like an SME and sort of partner sales, and gave us a lot of, like, alpha into, like, how to think about circling a company like Snowflake and, like, doing more enterprise partnerships. We have a lot of action items, like, I wasn’t able to do much of them, but…
137 00:14:53.180 ⇒ 00:14:54.999 Uttam Kumaran: That call is recorded, and so I’m…
138 00:14:55.520 ⇒ 00:15:01.809 Uttam Kumaran: basically gonna do exactly what he said, so we just basically gotta do exactly what he said to do.
139 00:15:02.010 ⇒ 00:15:02.580 Robert Tseng: Okay.
140 00:15:02.860 ⇒ 00:15:11.450 Uttam Kumaran: So, plan events with Teleisma and Mixpanel. I didn’t see any progress on Telezma. Mixpanel, I pushed it along.
141 00:15:11.830 ⇒ 00:15:16.320 Uttam Kumaran: like, and Hannah came in clutch today and added, like, our typical SOP.
142 00:15:16.490 ⇒ 00:15:22.490 Uttam Kumaran: Draft content for the Amplitude Partnership, I think that was done? I think we did that.
143 00:15:22.610 ⇒ 00:15:25.739 Uttam Kumaran: Or she worked with you, Luke, on doing that, or Ryan?
144 00:15:26.030 ⇒ 00:15:27.310 Uttam Kumaran: I don’t know. We did get that.
145 00:15:27.310 ⇒ 00:15:28.230 Luke Scorziell: Oh, yeah.
146 00:15:29.110 ⇒ 00:15:35.140 Uttam Kumaran: She will help Greg compile higher ed contacts for Telisma, I didn’t see anything.
147 00:15:35.240 ⇒ 00:15:38.340 Uttam Kumaran: So if it was in a DM, but otherwise I didn’t see anything…
148 00:15:42.210 ⇒ 00:15:47.340 Uttam Kumaran: Share element renewal and IT Savvy lead details with Ryan.
149 00:15:48.640 ⇒ 00:15:49.750 Uttam Kumaran: What is that?
150 00:15:50.190 ⇒ 00:15:52.280 Ryan Brosas: He, yeah, he…
151 00:15:52.400 ⇒ 00:16:08.230 Ryan Brosas: she… she shared the deals, like, I… well, she shared the… we did some, deals from Element, and, like, we did some of the… from one source, but I didn’t really have, like.
152 00:16:08.370 ⇒ 00:16:10.190 Ryan Brosas: context from what…
153 00:16:10.300 ⇒ 00:16:15.970 Ryan Brosas: is the deal from Element, but I will reach out to him, to her, later.
154 00:16:15.970 ⇒ 00:16:23.820 Uttam Kumaran: I mean, I don’t know, I don’t think she has any involvement. You can reach out to me, I guess, I don’t know. So, I’ll tell you what the renew… but we’re not gonna renew until…
155 00:16:26.120 ⇒ 00:16:26.960 Uttam Kumaran: Fab.
156 00:16:27.330 ⇒ 00:16:29.630 Uttam Kumaran: So, mid-next month, we’ll…
157 00:16:29.930 ⇒ 00:16:33.380 Uttam Kumaran: I mean, we’ll start putting the renewal together probably in, like, a week and a half.
158 00:16:34.240 ⇒ 00:16:38.820 Uttam Kumaran: I have enough to sort of start to do that, so…
159 00:16:42.310 ⇒ 00:16:43.210 Uttam Kumaran: Yeah.
160 00:16:43.780 ⇒ 00:16:47.950 Uttam Kumaran: I’m not sure where the Port Authority is, so probably, like, 1 out of 8, maybe?
161 00:16:51.450 ⇒ 00:16:53.830 Uttam Kumaran: Yeah.
162 00:16:56.330 ⇒ 00:16:57.150 Robert Tseng: Yeah.
163 00:16:59.610 ⇒ 00:17:05.980 Robert Tseng: Well, it’s not… I mean, I’m not gonna… I’m not gonna say anything unannounced, it’s just… he’s not here, so…
164 00:17:06.030 ⇒ 00:17:22.379 Robert Tseng: we can… we can address it next week. But, I mean, I think with the… the partnerships meeting earlier in the week, kind of new structure, like, I think we’re basically trying to bring more visibility and accountability to… to what she’s… what she’s doing. So, I think I kind of…
165 00:17:22.380 ⇒ 00:17:27.049 Robert Tseng: Had a sense that I… we wouldn’t really know what she was pushing along.
166 00:17:27.130 ⇒ 00:17:31.970 Robert Tseng: So, we’ll see. I mean, I’m gonna, I’m gonna be more…
167 00:17:33.510 ⇒ 00:17:37.920 Robert Tseng: I think make adjustments. Yeah, we’re gonna make adjustments. Yeah.
168 00:17:37.920 ⇒ 00:17:43.679 Uttam Kumaran: I’m gonna… I’m gonna… for me, like, if all else fails, I’m gonna do the highest ROI.
169 00:17:44.170 ⇒ 00:17:52.280 Uttam Kumaran: thing, or most… lucrative future ROI thing. So that’s Snowflake, and that’s getting this Mixpanel thing over the line.
170 00:17:52.470 ⇒ 00:17:53.130 Robert Tseng: Yeah.
171 00:17:53.630 ⇒ 00:17:59.809 Uttam Kumaran: And, like, we’re… we’re… we’re seemingly pretty good on both of those. I’m the one that proposed we…
172 00:18:00.000 ⇒ 00:18:06.290 Uttam Kumaran: send out a note about Omni, and they looped me in, and Luke, you’re on that meeting to talk to, like, their
173 00:18:06.500 ⇒ 00:18:10.960 Uttam Kumaran: Whole marketing team, which is, like, 4 people, about… Marketing their shit more.
174 00:18:11.480 ⇒ 00:18:13.639 Uttam Kumaran: So that’s my idea.
175 00:18:13.800 ⇒ 00:18:18.869 Uttam Kumaran: And we posted about Mother Doc this week.
176 00:18:19.450 ⇒ 00:18:23.779 Uttam Kumaran: Which, that was a reach out to me to help them with the job thing. That was also great.
177 00:18:24.100 ⇒ 00:18:36.899 Uttam Kumaran: Those are free content, dude, like, we just promote partners, it’s sick, it’s so easy. They love it, they all like and repost. All of our partners are all really big deals in the data world, for the most part.
178 00:18:37.050 ⇒ 00:18:39.389 Uttam Kumaran: So when they like stuff, it kind of goes…
179 00:18:39.590 ⇒ 00:18:46.059 Uttam Kumaran: You know? And then they… they now have a relationship with us, and they’re gonna like everything in the future.
180 00:18:46.350 ⇒ 00:18:48.779 Uttam Kumaran: As long as it’s not a competitor. So…
181 00:18:49.800 ⇒ 00:19:00.770 Uttam Kumaran: I… me, the most exciting thing is that we did 5 pieces of content, and we’re gonna wrap that up, and we just keep pushing that. Like, whatever it takes to rip that sort of consistency, I think is amazing. We have plenty to talk about.
182 00:19:00.970 ⇒ 00:19:04.710 Uttam Kumaran: You know, I think you’re seeing that, Luke. We have so much we can talk about.
183 00:19:06.610 ⇒ 00:19:10.600 Luke Scorziell: And, I mean, cause I’m… I’m starting to think…
184 00:19:11.830 ⇒ 00:19:16.830 Luke Scorziell: I mean, I guess we’ll see as things progress, but there’s, like, services content.
185 00:19:16.950 ⇒ 00:19:20.030 Luke Scorziell: There’s partnership content, and then there’s, like, thought leadership.
186 00:19:20.520 ⇒ 00:19:25.210 Luke Scorziell: So, and then we can kind of combine them, but I don’t know, it’d be interesting to see if we could just get, like.
187 00:19:25.900 ⇒ 00:19:28.569 Uttam Kumaran: I would also want to add something around recruiting.
188 00:19:28.790 ⇒ 00:19:30.879 Uttam Kumaran: I don’t know if you put that into services.
189 00:19:31.160 ⇒ 00:19:34.810 Uttam Kumaran: But I think we’re at a point where we can start talking about ourselves.
190 00:19:35.090 ⇒ 00:19:38.920 Uttam Kumaran: In a way that will help Us on the recruiting side.
191 00:19:39.080 ⇒ 00:19:48.550 Uttam Kumaran: So if you need another category of stuff to talk about, like, I would slot that in, which, that could be team highlights, that could be, like, a new JD, that could be something about our culture.
192 00:19:49.420 ⇒ 00:19:59.540 Robert Tseng: In my content workspace, I have the topics for all… I have the topic tags for all this, and I have posts for most of these tags, so you should just look at this. I already walked through this with Luke and Ryan earlier today.
193 00:19:59.540 ⇒ 00:20:00.690 Uttam Kumaran: Cool. Okay, alright.
194 00:20:00.690 ⇒ 00:20:03.329 Robert Tseng: So you’re not, like, creating these categories from scratch, yeah.
195 00:20:04.410 ⇒ 00:20:04.930 Uttam Kumaran: Cool.
196 00:20:05.870 ⇒ 00:20:06.450 Robert Tseng: Yeah.
197 00:20:06.910 ⇒ 00:20:16.939 Robert Tseng: Okay, yeah, one thing to close the loop on adjustment I could make. So, Shaysu just started yesterday, I know you’re wrapping him up. Can I pull them into partnerships?
198 00:20:20.730 ⇒ 00:20:28.489 Uttam Kumaran: Yeah, it’s just, like, in what… I guess, like, I would say in what way, because…
199 00:20:30.180 ⇒ 00:20:34.050 Uttam Kumaran: then I would debate that we’re now have him on, like, Eden stuff.
200 00:20:34.490 ⇒ 00:20:36.590 Uttam Kumaran: Partnerships and, sort of, ops?
201 00:20:36.590 ⇒ 00:20:45.820 Robert Tseng: Well, on Eden stuff, he’s like, it’s not a given. Like, I think he’s kind of… Okay. Yeah, he’s not anything on client, right? I think he’s just doing, like, the internal… the BizOps projects that we kind of had queued up for him.
202 00:20:45.820 ⇒ 00:20:48.980 Uttam Kumaran: The problem I have with pulling people on partnership stuff…
203 00:20:49.430 ⇒ 00:20:52.889 Uttam Kumaran: Is… it’s such a relationship game.
204 00:20:53.100 ⇒ 00:20:55.090 Robert Tseng: No, I don’t need him to do the calls.
205 00:20:55.420 ⇒ 00:21:14.619 Robert Tseng: I just don’t think Holly could do the systems. Like, it’s just, like, nothing gets inputted anywhere, there’s no docs, like, it’s just, like, it’s just… so I just… I mean, even that sheet that I built off, just to hand that over off… over to him, if… if he can just be alongside her to basically kind of hold her accountable, like, I think that would be…
206 00:21:15.050 ⇒ 00:21:15.490 Robert Tseng: What’s a concern.
207 00:21:15.490 ⇒ 00:21:20.659 Uttam Kumaran: Right? You have Ricoh that’s helping in sort of, like, a sales ops way, right?
208 00:21:20.780 ⇒ 00:21:28.559 Uttam Kumaran: Maybe you talk to Sheshu, and you’re like, look, Ricoh is spending some time on sales ops, partnership ops is sort of a little bit underneath that.
209 00:21:28.960 ⇒ 00:21:29.410 Robert Tseng: Yeah.
210 00:21:29.410 ⇒ 00:21:31.000 Uttam Kumaran: You assist here.
211 00:21:31.120 ⇒ 00:21:38.480 Uttam Kumaran: Like, I don’t think he’s… I don’t think he’s, like, unqualified to do it. I just… yeah, being in front of these people, I really want to keep…
212 00:21:38.710 ⇒ 00:21:45.789 Uttam Kumaran: Tight, because it’s like… This one is so… just, like, really rizzing up salespeople, and so…
213 00:21:45.790 ⇒ 00:21:50.089 Robert Tseng: Yeah, yeah, I think, I think Holly, Holly can stay on… can keep doing that, right?
214 00:21:50.090 ⇒ 00:21:54.290 Uttam Kumaran: It’s always helpful, because we kind of just dance around with these guys, it’s like, yeah.
215 00:21:55.320 ⇒ 00:21:56.630 Uttam Kumaran: Okay, yeah.
216 00:21:56.630 ⇒ 00:22:00.850 Robert Tseng: Yeah, but I think she’s missing the ops piece in it, and I think, like, you know.
217 00:22:00.850 ⇒ 00:22:13.210 Uttam Kumaran: I think she’s missing the ops. I think one thing we’re seeing is that, like, Rico sort of manages a lot of our legal stuff, and he’s doing a good job at managing legal things that I need to do, and legal things she needs to do, and, like, pushing it.
218 00:22:13.460 ⇒ 00:22:19.590 Uttam Kumaran: So in a similar way, maybe Sheshi’s job is just to make sure that I’m, like.
219 00:22:20.100 ⇒ 00:22:23.910 Uttam Kumaran: One of our partner’s people, she is, like, we just do what we need to do.
220 00:22:23.910 ⇒ 00:22:25.140 Robert Tseng: Yeah, yeah, yeah.
221 00:22:25.140 ⇒ 00:22:25.860 Uttam Kumaran: I’m not.
222 00:22:26.070 ⇒ 00:22:26.580 Uttam Kumaran: You know?
223 00:22:26.580 ⇒ 00:22:37.850 Robert Tseng: Okay, then… yeah, I mean, when… I’m gonna… when I, schedule a couple calls with him next week, like, I’ll probably leave that into him. I might have him just join, like, our planning call next week on Monday, just to…
224 00:22:38.480 ⇒ 00:22:38.970 Robert Tseng: C.
225 00:22:38.970 ⇒ 00:22:47.220 Uttam Kumaran: Yeah, I basically told them to join every single call for, like, 2 weeks, and, like, learn every… basically meet everybody, see everything, and then pair back.
226 00:22:47.340 ⇒ 00:22:48.570 Uttam Kumaran: So, it’s like…
227 00:22:48.570 ⇒ 00:22:49.230 Robert Tseng: Okay.
228 00:22:49.850 ⇒ 00:23:00.239 Robert Tseng: Okay, let’s move on. Let’s do, yeah, Brian, Rico, Brian Rico, and Hannah, if you are not comfortable… not good to speak, that’s fine, I can… it’s fine, yeah.
229 00:23:05.530 ⇒ 00:23:08.960 Ryan Brosas: Okay, so… I can go first.
230 00:23:09.090 ⇒ 00:23:16.810 Ryan Brosas: So, for the bet for next week, well… we… the…
231 00:23:16.810 ⇒ 00:23:18.479 Robert Tseng: Well, it’s more of a recap of this week, Denise.
232 00:23:18.850 ⇒ 00:23:22.979 Robert Tseng: I feel like you got through everything that, yeah, we don’t have to make the best for next week yet, it’s fine.
233 00:23:22.980 ⇒ 00:23:32.760 Ryan Brosas: Yeah, for the, HubSpot data properties, so I think I already did this to, to consolidate all of our, like, sources.
234 00:23:32.910 ⇒ 00:23:38.119 Ryan Brosas: And, this… Like, get, like…
235 00:23:38.350 ⇒ 00:23:47.589 Ryan Brosas: consolidated to a few than necessary, options, but I need to migrate most of it,
236 00:23:47.690 ⇒ 00:24:00.299 Ryan Brosas: from the new, properties on HubSpot, that will be my bet for next week. For the content, well, it did… went good.
237 00:24:00.300 ⇒ 00:24:02.560 Robert Tseng: Yeah, we got the volume out, so, good.
238 00:24:02.560 ⇒ 00:24:05.749 Ryan Brosas: We got, like, 2 to 3 posts this week.
239 00:24:05.860 ⇒ 00:24:15.600 Ryan Brosas: Then the Amplitude Partnership Blub, I got that from Holly, then the WBR, I think.
240 00:24:16.260 ⇒ 00:24:26.139 Ryan Brosas: the percentage, I have, like… I did have, like, proble doing that, because, it was…
241 00:24:26.290 ⇒ 00:24:36.889 Ryan Brosas: really, like, you know, there’s, like, outbound, there’s, like, so I just clarified that to Robert, that… that if you want to add, like, another section for partnership.
242 00:24:37.060 ⇒ 00:24:47.199 Ryan Brosas: Or I… well, no, no, I think renewals, because that is something that is included to the lead right now, or the SQL.
243 00:24:47.610 ⇒ 00:25:05.290 Ryan Brosas: And then, so, for the SEO and AEO tools, I haven’t really, advised Amber regarding to it. I just suggested some tools that could be, could be, like, a possible fix for it.
244 00:25:05.550 ⇒ 00:25:15.320 Ryan Brosas: But, yeah, I will be touching, in base with her, regarding some, if she has, like, some SEO inquiries.
245 00:25:15.580 ⇒ 00:25:20.730 Ryan Brosas: Yeah, I think that’s pretty much it on my side for the recap.
246 00:25:22.930 ⇒ 00:25:33.270 Robert Tseng: Okay, great. Yeah, and obviously, I know that this doesn’t cover everything that we’re… we’ve done. We still have stand-ups, there’s tickets that have been gone… gone through, so Ryan, Ryan, I know you did other things too, but I just wanna…
247 00:25:33.340 ⇒ 00:25:47.479 Robert Tseng: for, like, you know, we go into the week on Monday, you’re… you’re calling your shot. You’re saying, like, I’m gonna be able to hit these… hit these targets this week. These are the things that we spotted on Monday that we wanted to work on. It’s not considering the ad hoc things, so…
248 00:25:48.460 ⇒ 00:25:49.290 Robert Tseng: Alright.
249 00:25:51.250 ⇒ 00:25:53.529 Robert Tseng: Cool, let’s move on, let’s do Rico.
250 00:25:54.230 ⇒ 00:26:05.519 Rico Rejoso: For this week, managed to complete the circle back campaigns earlier around Tuesday, list out all the emails that were, I mean, the deals that doesn’t have any emails, so, like…
251 00:26:06.100 ⇒ 00:26:15.550 Rico Rejoso: after that, I was able to document all the tasks that was given to me, not that I have a lot to document through, but, I’ll be having more, as per Luke, and…
252 00:26:16.510 ⇒ 00:26:33.309 Rico Rejoso: Regarding to the HubSpot, I… I mean, Ryan and I haven’t met yet. We’re planning by end of day to, further discuss this one and also help me out with the automation and, make sure that, you know, I will be putting all the data accurately as it should be.
253 00:26:34.540 ⇒ 00:26:43.159 Robert Tseng: Okay, great. Yeah, I know you guys need my WBR sheet to be done, so I’m… I’m trying to… I’ll finish it after this call, so then you guys can update it for next week.
254 00:26:44.750 ⇒ 00:26:45.570 Robert Tseng: Yeah.
255 00:26:46.270 ⇒ 00:26:55.070 Hannah Wang: Alright. I can go. Okay. It’ll be really quick. I did meet with Luke for the campaign stuff, I gave him the rundown, and I think…
256 00:26:55.410 ⇒ 00:27:03.089 Hannah Wang: He’ll be able to run it for Monday when I’m out. So Luke, if you have any other questions, let me know.
257 00:27:03.410 ⇒ 00:27:09.810 Hannah Wang: For the joint collab deck, I think that was referring to Teleisma. I did…
258 00:27:10.120 ⇒ 00:27:13.950 Hannah Wang: provide input for that. I don’t know…
259 00:27:14.430 ⇒ 00:27:25.089 Hannah Wang: what the status of that is, just because the meeting was canceled on Thursday, so I can reach out to Holly for… for that with our sync for Telisma.
260 00:27:25.350 ⇒ 00:27:27.999 Hannah Wang: And then the last thing…
261 00:27:28.640 ⇒ 00:27:43.409 Hannah Wang: clear workflow for case studies. I haven’t done that. That’s on my to-do to talk with Gabe about, and maybe, Luke, I’ll loop you into, I think case studies and, like, the service decks, that’s kind of like a…
262 00:27:44.040 ⇒ 00:27:48.540 Hannah Wang: workflow slash SOP that I want to make,
263 00:27:48.770 ⇒ 00:27:58.000 Hannah Wang: So that… that’s just easier, because I do feel like it’s… there’s still some friction for those two, so that’ll be in my beds for…
264 00:27:58.110 ⇒ 00:27:59.649 Hannah Wang: I guess the upcoming weeks.
265 00:28:00.950 ⇒ 00:28:01.450 Luke Scorziell: Cool.
266 00:28:01.450 ⇒ 00:28:03.010 Robert Tseng: Okay. Cool.
267 00:28:03.210 ⇒ 00:28:10.709 Robert Tseng: Yeah, I’ll just… I’ll go through the quick, kind of the more group team action item things, things we didn’t talk about, so…
268 00:28:10.970 ⇒ 00:28:14.509 Robert Tseng: Yeah, as far as, like, the…
269 00:28:15.440 ⇒ 00:28:38.230 Robert Tseng: Oh, I guess it’s not even featured here, but, yeah, so next… next week, like, Thursday, Friday, I’ll be in LA. So, I mean, there’s, like, a thing around, I want to get the, invite out for the, for our… for the Brain Forge Happy Hour. I want to start letting, like, old clients contact, like, network in LA know that we’re coming. So, I mean, that’s already kind of, like, two posts and content there, so,
270 00:28:38.250 ⇒ 00:28:43.729 Robert Tseng: I don’t know if Luke and Hannah, you guys can have the invite ready today for me to send.
271 00:28:44.120 ⇒ 00:28:59.960 Robert Tseng: I’d like to schedule that out. Even if you haven’t picked a place, at least get the time down, like, I can… we can always add it in later, but, that’s what I asked for. Yeah, so we’re doing… we’re doing a happy hour on Thursday, and then we’ll do, like, a closed
272 00:28:59.960 ⇒ 00:29:13.609 Robert Tseng: invite dinner on Friday, which is really just the Brainforce team, plus I think Kayla and Jasmine will join, and then I might, like, kind of… maybe, like, a… maybe one or two other, like, key people that I just…
273 00:29:13.620 ⇒ 00:29:19.430 Robert Tseng: are close… closer to Brainforge that I… I want to kind of just be… spend time with us.
274 00:29:20.310 ⇒ 00:29:30.640 Hannah Wang: Yeah, Luke and I, I talked with him about how we did it last year, so I think we’ll just do the partiful, and then I already made a graphic, so we can get that out today.
275 00:29:31.090 ⇒ 00:29:32.660 Robert Tseng: Great. Okay.
276 00:29:33.600 ⇒ 00:29:46.309 Robert Tseng: Alright, yeah, so that’s, that’s all I got. Overall, good week. We’re… I can see, like, the lights kind of coming back on. We’re… we’re not fully in, like.
277 00:29:46.710 ⇒ 00:29:51.809 Robert Tseng: Target velocity yet, but hopefully we will get there in another week.
278 00:29:51.920 ⇒ 00:30:06.419 Robert Tseng: And, well, yeah, so I will get these, yeah, this, this final, or this next iteration of the sheet out, by the end of the day. And, yeah, alright, enjoy, have a good, have a good weekend.
279 00:30:06.970 ⇒ 00:30:07.640 Luke Scorziell: Sweet.
280 00:30:08.060 ⇒ 00:30:09.740 Robert Tseng: Cool. Alright, see y’all.
281 00:30:09.740 ⇒ 00:30:11.729 Hannah Wang: Alright. Thank you. Okay, soon.