Meeting Title: GTM Lead Weekly Date: 2026-01-15 Meeting participants: Luke Scorziell, Robert Tseng
WEBVTT
1 00:01:36.770 ⇒ 00:01:37.770 Luke Scorziell: 8.
2 00:01:38.070 ⇒ 00:01:38.810 Robert Tseng: Hey, Luke.
3 00:01:39.320 ⇒ 00:01:40.190 Luke Scorziell: How’s it going?
4 00:01:41.230 ⇒ 00:01:47.880 Robert Tseng: Good. Just kind of back half of the week is usually pretty… Crazy.
5 00:01:50.080 ⇒ 00:01:52.409 Luke Scorziell: This client. I’m working…
6 00:01:52.410 ⇒ 00:02:03.870 Robert Tseng: Yeah, we have an Element call, Hedra Pitch, Default Pitch, we just have a lot of stuff in the afternoon. So, I don’t even know if Tom’s gonna join this, I think he’s probably more preparing for Element.
7 00:02:04.100 ⇒ 00:02:07.129 Luke Scorziell: Okay. Yeah. Cool.
8 00:02:11.810 ⇒ 00:02:13.860 Luke Scorziell: Starting up a couple old topics.
9 00:02:19.050 ⇒ 00:02:24.890 Luke Scorziell: Okay, so… Yeah, I guess on my end, I can share the doc.
10 00:02:33.600 ⇒ 00:02:34.780 Luke Scorziell: this together.
11 00:02:43.990 ⇒ 00:02:46.299 Luke Scorziell: Just another very quick outline of…
12 00:02:46.820 ⇒ 00:02:48.740 Luke Scorziell: What’s on the top of my mind?
13 00:02:48.940 ⇒ 00:02:54.679 Luke Scorziell: But yeah, I’ve been kind of thinking through still campaigns that we’re gonna launch,
14 00:02:55.620 ⇒ 00:03:01.600 Luke Scorziell: Or could launch, so there’s, like, the CPG brands that you sent me, home services…
15 00:03:02.500 ⇒ 00:03:06.080 Luke Scorziell: some of those, like, pet… pest control companies that I’d sent.
16 00:03:08.180 ⇒ 00:03:13.389 Luke Scorziell: I think those would be two interesting ones, especially if Ricoh has nothing really going on right now.
17 00:03:13.540 ⇒ 00:03:16.070 Luke Scorziell: At least on the sales side.
18 00:03:16.840 ⇒ 00:03:22.690 Luke Scorziell: I think, yeah, maybe just getting one going and kind of seeing how it goes, would give me, like, the data to know.
19 00:03:23.040 ⇒ 00:03:26.850 Luke Scorziell: Just in the future, how we can improve and whatnot.
20 00:03:26.850 ⇒ 00:03:27.460 Robert Tseng: Sure.
21 00:03:27.900 ⇒ 00:03:30.880 Luke Scorziell: So… Yeah, if you think those are too good.
22 00:03:31.360 ⇒ 00:03:38.550 Luke Scorziell: sets, then I’d… I’d be… feel pretty good. I think I can look through the campaign playbook, or, yeah, outbound playbook, and then,
23 00:03:39.950 ⇒ 00:03:42.300 Luke Scorziell: Work on getting stuff sent out there.
24 00:03:44.180 ⇒ 00:03:49.549 Robert Tseng: Yeah, I think that works. I think you can use, Bhutam’s account for home services, and you can use mine for CPG.
25 00:03:50.030 ⇒ 00:03:50.670 Luke Scorziell: Okay.
26 00:03:51.840 ⇒ 00:03:53.750 Robert Tseng: If you are trying to run two at the same time.
27 00:03:54.720 ⇒ 00:03:55.400 Luke Scorziell: Great.
28 00:03:57.130 ⇒ 00:04:01.490 Luke Scorziell: And I know you said we have, like, we have the 30…
29 00:04:02.000 ⇒ 00:04:05.950 Luke Scorziell: They… or 30 a week through, HairReach.
30 00:04:06.250 ⇒ 00:04:09.989 Robert Tseng: Yep. As, like, what’s a good number to kind of cap out the number of leads?
31 00:04:10.270 ⇒ 00:04:11.689 Luke Scorziell: That you typically do.
32 00:04:12.300 ⇒ 00:04:15.920 Robert Tseng: I think you’re… the list should be no more than 100.
33 00:04:16.529 ⇒ 00:04:17.549 Luke Scorziell: Okay, for each.
34 00:04:18.010 ⇒ 00:04:18.570 Robert Tseng: Yeah.
35 00:04:18.950 ⇒ 00:04:19.269 Luke Scorziell: Okay.
36 00:04:19.279 ⇒ 00:04:23.859 Robert Tseng: Like, if they’re more than that, we’re probably, like, not… Filtering. Mid-Auth.
37 00:04:26.110 ⇒ 00:04:26.860 Luke Scorziell: Okay.
38 00:04:30.480 ⇒ 00:04:37.609 Luke Scorziell: And then, yeah, I think on the… Oh, no, we’ve got…
39 00:04:48.240 ⇒ 00:04:53.609 Luke Scorziell: So, with a meeting with Clarence later today, I think that’ll be helpful for probably fleshing out
40 00:04:53.900 ⇒ 00:04:56.760 Luke Scorziell: A little bit more of, like, the surface offerings that he’s seeing.
41 00:04:57.120 ⇒ 00:05:02.759 Luke Scorziell: Because I know, like, I think in my mind, the services deck still seems like a…
42 00:05:03.160 ⇒ 00:05:05.550 Luke Scorziell: Kind of, like, background priority that we’re working on?
43 00:05:07.500 ⇒ 00:05:11.349 Luke Scorziell: still getting those out. So, I think meeting with him, and then…
44 00:05:11.600 ⇒ 00:05:16.840 Luke Scorziell: I think, personally, I want to start devoting more time to…
45 00:05:18.210 ⇒ 00:05:21.330 Luke Scorziell: I was talking about this with Hannah yesterday, like, just…
46 00:05:21.880 ⇒ 00:05:31.059 Luke Scorziell: sitting through more of the past sales calls, doing more… just, like, really inundating myself with Brainforge to kind of understand, like, the different…
47 00:05:31.660 ⇒ 00:05:40.960 Luke Scorziell: things that we’re offering, like all the different tools, be able to kind of speak the language more, and I think that’s… feels like a priority that…
48 00:05:41.220 ⇒ 00:05:43.670 Luke Scorziell: Will leverage a lot of other things for me.
49 00:05:45.220 ⇒ 00:05:50.070 Luke Scorziell: So I’m kind of… Thinking maybe, like, outlining, like, a Brainforged Bible type of thing.
50 00:05:50.300 ⇒ 00:05:51.620 Luke Scorziell: For myself.
51 00:05:51.890 ⇒ 00:05:56.070 Luke Scorziell: And then just putting together, like, who are our partners, who are different,
52 00:05:58.160 ⇒ 00:06:05.879 Luke Scorziell: yeah, different tools that we use, why do we use them, what are the pain points that people experience, which I think is kind of some of the information I’m hoping to get from
53 00:06:06.030 ⇒ 00:06:07.690 Luke Scorziell: Derek today.
54 00:06:07.920 ⇒ 00:06:15.589 Luke Scorziell: On that call, too, is, like, what are some of the data issues that he’s seen as a CMO? And they just went through a digital transformation.
55 00:06:15.890 ⇒ 00:06:20.239 Luke Scorziell: At Sam Ash Music, so I think it’d be really interesting to know, like.
56 00:06:20.640 ⇒ 00:06:23.470 Luke Scorziell: How did that come about? Who are the stakeholders? All that stuff.
57 00:06:25.520 ⇒ 00:06:26.130 Robert Tseng: Okay.
58 00:06:26.890 ⇒ 00:06:29.800 Luke Scorziell: So… Yeah, I don’t… do you have any, like…
59 00:06:30.050 ⇒ 00:06:33.479 Luke Scorziell: Thoughts around maybe what would be helpful there?
60 00:06:35.230 ⇒ 00:06:54.580 Robert Tseng: Yeah, I mean, I think, like, you… there’s, like, as you’re… you have to do both, like, the bottoms-up and tops-down kind of investigation. Bottoms up, meaning you take something very specific, like edge-to-activation, you build it out from the ground up, and then you kind of deploy it in a workflow. So I don’t really see that on your priorities. I still think that
61 00:06:54.580 ⇒ 00:06:57.270 Robert Tseng: You should try to go to market with that.
62 00:06:57.660 ⇒ 00:07:04.689 Robert Tseng: Because, you know, it’s… it’s just, like, a way for you to kind of go through the reps of, like, okay, I…
63 00:07:05.270 ⇒ 00:07:07.800 Robert Tseng: Built out the service offering.
64 00:07:08.210 ⇒ 00:07:14.310 Robert Tseng: I’ve talked to a lead, like, I have some understanding of how to position this.
65 00:07:14.730 ⇒ 00:07:22.110 Robert Tseng: like, let’s… let’s test it on, like, on an ICP. Like, it’s just to go end-to-end, like, I think that’s… that’d be important.
66 00:07:22.310 ⇒ 00:07:33.019 Robert Tseng: And then top-down, like, yeah, I think you need to continue to learn, the business. It’s like, you’re getting, like, bits and pieces from, like, different people,
67 00:07:33.830 ⇒ 00:07:36.290 Robert Tseng: Which… is…
68 00:07:38.070 ⇒ 00:07:47.279 Robert Tseng: Yeah, I mean, it’s kind of a needle in a haystack, like, you can go and learn some stuff from sales pitches, you can get some things from talking to some of the other technical staff.
69 00:07:47.580 ⇒ 00:08:05.780 Robert Tseng: I don’t even think Clarence knows our business as well. Obviously, like, it’s… these are all, like, proxies for, like, Utam and me, so, I still, you know, I’ve been asking for, like, this executive GPT for a while, just so, like, everything that Utam and I have said can just, like, go in… go in a place, and…
70 00:08:05.780 ⇒ 00:08:21.510 Robert Tseng: like, people can just chat with… with that, LLM trained on, like, our… our material. It doesn’t exist, so, I mean, this is kind of your… your best… your best proxy. But, I mean, that’s how I think about top-down, investigation. I think about…
71 00:08:22.000 ⇒ 00:08:27.720 Robert Tseng: You know, where is the… where are the different sources of… where are the different sources of information?
72 00:08:27.720 ⇒ 00:08:42.309 Robert Tseng: what’s, like, my primary source? I mean, it’s obviously me and Utam in this situation. You can’t get time with us that frequently, so what are kind of, like, you kind of tier out, like, what are the different other… what are the other sources you can go to? Are there ways that you can kind of,
73 00:08:42.450 ⇒ 00:09:01.629 Robert Tseng: like, if you need to access more of our time, then, like, I think that’s something that I’m gonna push Utom on now that he has more time on the sales side. Since now I’m swamped with delivery and he’s got more time on the sales side, I really want them to put out the exact GPT tool. Like, I just think that that’s absolutely necessary.
74 00:09:01.890 ⇒ 00:09:11.000 Robert Tseng: So I’m, like, trying to give him a roadmap of the go-to-market AI tools and processes to accelerate, with, with the AI team.
75 00:09:11.120 ⇒ 00:09:12.810 Robert Tseng: And,
76 00:09:13.130 ⇒ 00:09:26.609 Robert Tseng: Yeah, I think he’ll also partner with you on, like, ad hoc things, like Vixel’s presentation, and, like, obviously you’re helping with, like, happy hour planning, just, like, doing some sort of event for Brainforge.
77 00:09:26.610 ⇒ 00:09:33.659 Robert Tseng: Yeah, so those things will kind of keep coming, coming through, ad hoc, but I think that’s…
78 00:09:33.660 ⇒ 00:09:37.680 Robert Tseng: That’s kind of how I see your time being spent now.
79 00:09:38.200 ⇒ 00:09:41.500 Luke Scorziell: Okay, so it’s… and then, it sounds like…
80 00:09:42.670 ⇒ 00:09:49.750 Luke Scorziell: And maybe I just, yeah, missed some of mine, but the, like… Edge to Activation Service.
81 00:09:50.270 ⇒ 00:09:53.330 Luke Scorziell: Like, maybe that’s a more experiential way to learn…
82 00:09:54.330 ⇒ 00:09:55.920 Luke Scorziell: Or, like, I guess I had kind of…
83 00:09:56.170 ⇒ 00:10:00.680 Luke Scorziell: Figured, okay, we made the deck, we did everything, but then maybe building campaigns around that.
84 00:10:00.780 ⇒ 00:10:04.680 Luke Scorziell: But then we can go out and outreach, too, so that would maybe be, like, the next step.
85 00:10:05.330 ⇒ 00:10:06.220 Robert Tseng: Yeah.
86 00:10:06.220 ⇒ 00:10:07.680 Luke Scorziell: Near mine there. Okay.
87 00:10:09.350 ⇒ 00:10:12.559 Robert Tseng: I think you just need a full feedback cycle on, like.
88 00:10:12.780 ⇒ 00:10:20.970 Robert Tseng: you scoped out a service, you tried to sell it, and you deployed it in a campaign. Like, what are your learnings from that? Like,
89 00:10:21.510 ⇒ 00:10:29.449 Robert Tseng: what are the questions? Like, I don’t know how you process with Zoron, but, like, my feedback from, like, that call were as…
90 00:10:29.880 ⇒ 00:10:36.049 Robert Tseng: I mean, I couldn’t… I mean, what I heard from… from the lead was, like, he wanted more, like, kind of…
91 00:10:36.240 ⇒ 00:10:42.979 Robert Tseng: breakdowns of, like, how does this actually get done? Like, what goes into the text? I don’t think we did a good job handling objections.
92 00:10:42.980 ⇒ 00:10:56.810 Robert Tseng: it kind of just left him with more, like, questions on, like, okay, well, I want to see a proposal. I don’t think we’re gonna send him a proposal, he’s nowhere in our budget. Or even if he is, we didn’t get that information out of him, so I’m not going to have our team do that work to send that to him.
93 00:10:56.810 ⇒ 00:11:09.630 Robert Tseng: So, you would need to create something like that for, like, the next person that you talk to. So, I think you have to kind of triangulate, like, what did I learn from this lead? What is he asking for? From, like, a buyer position? Like, if…
94 00:11:10.060 ⇒ 00:11:18.639 Robert Tseng: budget qualification didn’t happen on the call, so I think that was a miss. I think, like, you kind of estimated his revenue, but you wouldn’t estimate, like, how much he was willing to spend.
95 00:11:18.780 ⇒ 00:11:21.309 Robert Tseng: And also, like.
96 00:11:21.550 ⇒ 00:11:30.289 Robert Tseng: Yeah, I mean, clearly he… I mean, in this situation, he is both the buyer and the operator. It’s a small enough organization, there’s no procurement person.
97 00:11:30.290 ⇒ 00:11:35.259 Luke Scorziell: So, he’s interested in, like, the technical details of how this works.
98 00:11:35.260 ⇒ 00:11:52.880 Robert Tseng: You know, and so we… like, the deck kind of, you know, very high level touched on a couple things, so whether it’s, like, we need to have a technical doc that we’re able to send as, like, a downloadable, or do we need to just have, like, a Loom recording that basically is a substitute for a demo?
99 00:11:52.930 ⇒ 00:12:11.710 Robert Tseng: We just… I don’t think the solution is to create a custom demo, but you’re just trying to, like, inject more of, like, what’s necessary to close a deal, right? And I think that’s what you need to learn in order to… in order to, like, like, from doing this type of full feedback loop, stuff. Yeah.
100 00:12:11.710 ⇒ 00:12:16.139 Luke Scorziell: Yeah, and with… I think Zoran’s perspective was he… he thought that the…
101 00:12:17.950 ⇒ 00:12:27.939 Luke Scorziell: and I don’t know if this is, like, on plan, or maybe it was wrong, but, he was like, I don’t want to give too much detail to the guy in case he’s trying to, like, build it himself, which I guess, I don’t know if that’s of.
102 00:12:27.940 ⇒ 00:12:30.010 Robert Tseng: Yeah, no, I think that’s valid, yeah.
103 00:12:30.400 ⇒ 00:12:35.659 Luke Scorziell: Okay, yeah, because I think that’s what Zoran had said, he just… he felt like the guy was kind of trying to suss out.
104 00:12:35.800 ⇒ 00:12:36.600 Luke Scorziell: Like…
105 00:12:36.840 ⇒ 00:12:44.879 Luke Scorziell: what we were doing, and maybe what the idea of… of doing it himself. So that… some of the more technical stuff, I was… I didn’t really feel…
106 00:12:45.240 ⇒ 00:12:53.619 Luke Scorziell: yeah, able to quite answer on that. And how do you… when you’re scoping out budget, I mean, is it literally just asking them, like, what is your budget for this? Or do you have, like…
107 00:12:54.050 ⇒ 00:12:56.710 Luke Scorziell: Is it that direct, or how are you typically asking them?
108 00:12:56.710 ⇒ 00:13:09.710 Robert Tseng: Yeah, well, I think you kind of had a couple questions. You asked the technical team, who does he have on staff right now? They have server-side tracking. He’s using a bunch of freelancers. I mean, in my mind, I’ve, like, talked to enough of these people to know, like, how much he’s spending.
109 00:13:09.710 ⇒ 00:13:17.399 Robert Tseng: It’s probably spending, like, $50 an hour on somebody who’s doing this. If they’re doing server-side, like, you know, that’s probably, like, a… like a…
110 00:13:17.740 ⇒ 00:13:28.729 Robert Tseng: less than 5K, like, projects, like, I can tell, like, he’s just not really, like, he, I, he, you know, whatever. So, like, I… I mean, there’s some assumptions that you just kind of pick up as you talk to more people, but…
111 00:13:28.780 ⇒ 00:13:34.929 Robert Tseng: Yeah, so he, you know, you… but if you don’t know that, you’re trying to figure out, it’s like, oh, okay, well, like, you know, what…
112 00:13:34.930 ⇒ 00:13:48.840 Robert Tseng: Is that… do you have a team… do you have a team of three working with the agency, working with a solo person? You know, how long are they been… are they doing… or did they build a solution? Are they maintaining it? He’s trying to ask us details for our solution, he needs to give us details on what he built for himself. And, like.
113 00:13:48.840 ⇒ 00:13:49.310 Luke Scorziell: Oh, yeah.
114 00:13:49.310 ⇒ 00:13:54.469 Robert Tseng: Because if we’re going to decide whether or not we want to work with you, we need to know whether or not we’re going to plug into your stack.
115 00:13:54.600 ⇒ 00:14:11.179 Robert Tseng: you know, if you’re telling us, like, you’re a WordPress site, you do client-side tracking only, no server side, nothing, we’re not gonna do edge layer. Like, it just doesn’t make sense, because you’re not technically advanced enough, nor… I mean, clearly, that would be, like, a small… like, probably a small business that, like, is not…
116 00:14:11.240 ⇒ 00:14:30.150 Robert Tseng: you would have no need for doing 90% tracking, you… because you’re probably at, like, 30%, and you might as well just buy some cheap off-the-shelf solution that’ll get you to 40%. So, I think those are, like, the types of… you would have to, like, try to size the magnitude of the problem that he’s facing, which I think is very clear in a tagging and tracking
117 00:14:30.150 ⇒ 00:14:37.990 Robert Tseng: Like, kind of scope, because it’s just like, well, for the customer, like, what share of customers do you feel like you’re able to identify currently?
118 00:14:37.990 ⇒ 00:14:50.749 Robert Tseng: you know, industry standard is 60-80%, you know, and try to understand, like, where does he fit in there? If he’s like, you know, we already have server-side tracking, we’re, like, 70%, or whatever, like, we’re doing fine.
119 00:14:50.870 ⇒ 00:14:55.909 Robert Tseng: It’s like, well, you know, what value would it be for you to, you know, have more than 90%?
120 00:14:56.010 ⇒ 00:15:08.210 Robert Tseng: you know, I think that’s… that’s kind of how… like, the outcome is very clear on this type of work, so I think it’s an easier… easier pitch than, like, some of the other stuff that… that… that we pitch, because it doesn’t really, like, kind of…
121 00:15:08.370 ⇒ 00:15:11.069 Robert Tseng: Roll up nicely to a single metric.
122 00:15:11.440 ⇒ 00:15:19.379 Luke Scorziell: Yeah, okay, that makes sense. And with the tech stack, I mean, so if he’s using… like, we would want him to be hosting the site on Cloudflare at a minimum.
123 00:15:19.570 ⇒ 00:15:20.260 Luke Scorziell: But…
124 00:15:20.260 ⇒ 00:15:22.069 Robert Tseng: No, I mean, we…
125 00:15:22.070 ⇒ 00:15:24.160 Luke Scorziell: Learn Spotify first, I guess.
126 00:15:24.160 ⇒ 00:15:24.740 Robert Tseng: Yeah.
127 00:15:24.840 ⇒ 00:15:36.830 Robert Tseng: we use Cloudflare in the solution. Cloudflare is a DNS server, so it basically routes web traffic through their servers. Typically, it’s used when you’re trying to create secure, like, kind of.
128 00:15:37.090 ⇒ 00:15:41.959 Robert Tseng: It started off as a developer tool to create, like, more secure,
129 00:15:42.160 ⇒ 00:15:46.039 Robert Tseng: like, web kind of traffic routing.
130 00:15:46.420 ⇒ 00:15:51.630 Robert Tseng: Yeah, but it’s, you know, most brands will not be using a Cloudflare.
131 00:15:51.770 ⇒ 00:16:01.870 Robert Tseng: Unless they are aggressively, doing, like, paid marketing, managing multiple domains, and, like, they need to…
132 00:16:01.930 ⇒ 00:16:20.050 Robert Tseng: yeah, they’re basically just, like, spamming people with emails, and, like, they don’t want their main domain to be shut down. Like, you know, so I think, like, getting a sense of, like, you know, how many domains are you managing is also, like, a good sense of, like, whether or not they have a Cloudflare-like solution.
133 00:16:20.850 ⇒ 00:16:31.289 Robert Tseng: it’s more expensive than, like, some of the stuff that, like, a more tech… like, a more technical team probably wouldn’t use Cloudflare. They probably just build their own, which…
134 00:16:31.840 ⇒ 00:16:50.249 Robert Tseng: I think Brainforge, we don’t use Cloudflare, yeah, we just have our own. Like, we just do our DNS routing ourselves, and we have multiple Brainforge domains, so, like, you know, I don’t fully understand the details of, like, what we’ve done to replicate it, but we just… we’re just not… we’re not using Cloudflare.
135 00:16:50.630 ⇒ 00:17:02.080 Robert Tseng: But, yeah, so I mean, Cloudflare is part of the solution that… that, Sohan would typically implement. And yeah, he’s not gonna give out, like, kind of the details of everything that he, that he built, so I think that’s totally fine.
136 00:17:02.620 ⇒ 00:17:03.250 Luke Scorziell: Okay.
137 00:17:03.670 ⇒ 00:17:10.739 Luke Scorziell: Okay, well, maybe, I don’t know, I mean, I can still do the home services and CPG brand campaign, but maybe it’d be most…
138 00:17:11.180 ⇒ 00:17:17.069 Luke Scorziell: helpful, or, like, leveraged right now, then, to just focus on, like, how do I just finish the motion on…
139 00:17:17.589 ⇒ 00:17:24.130 Luke Scorziell: the edge activation service, and see who we could go to market with with that, and maybe that includes some CPG brands.
140 00:17:24.640 ⇒ 00:17:44.630 Robert Tseng: Yeah, I mean, the home services thing, like I said, like, I want to launch that, so I’ll do that, I mean, trying to get to it next week, so I can, you know, have to prioritize that. The CPG brands that you’re kind of doing, like, the connection outreach and everything, like, I think this is a clear… this is something that you could pitch to them as well, so, like, it’s… I think it kind of fits in the same… same vein.
141 00:17:45.320 ⇒ 00:17:46.050 Luke Scorziell: Okay.
142 00:17:46.280 ⇒ 00:17:46.860 Robert Tseng: Yeah.
143 00:17:47.320 ⇒ 00:17:48.030 Luke Scorziell: Okay.
144 00:17:48.030 ⇒ 00:17:51.770 Robert Tseng: Like, this is mostly, like, well…
145 00:17:56.250 ⇒ 00:18:00.719 Robert Tseng: all CBG brands would benefit from this.
146 00:18:01.280 ⇒ 00:18:04.609 Robert Tseng: SaaS companies, probably, it’s… it’s a bit of a…
147 00:18:06.370 ⇒ 00:18:11.020 Robert Tseng: I think it’s a bit more unclear, I… yeah, anyway, so.
148 00:18:11.020 ⇒ 00:18:11.600 Luke Scorziell: Huh.
149 00:18:12.700 ⇒ 00:18:27.689 Luke Scorziell: Maybe, yeah, okay, maybe what I can do is take the transcript from our call and a transcript from the call with Joseph, put it in a chat GPT, and then have it, like, act as a salesperson, or a prospect, and then I can go back and forth with it, answering questions until…
150 00:18:28.150 ⇒ 00:18:29.899 Luke Scorziell: I have, like, a doc we can put together.
151 00:18:30.800 ⇒ 00:18:31.460 Robert Tseng: Yeah.
152 00:18:33.360 ⇒ 00:18:35.290 Luke Scorziell: Okay,
153 00:18:38.220 ⇒ 00:18:42.169 Luke Scorziell: I think it was super helpful, because, yeah, literally, I hopped on that call, and I was like.
154 00:18:42.330 ⇒ 00:18:47.559 Luke Scorziell: I… I mean, it’s good, because it’s, like, I’m jumping into the water, but figuring out.
155 00:18:48.370 ⇒ 00:18:51.769 Luke Scorziell: Yeah, what to ask and, how to do everything, so…
156 00:18:51.990 ⇒ 00:19:03.129 Robert Tseng: Yeah, I think you just need more reps. I think you should just be pushing, like, Doc or planning-wise, like, I think you should just… you just need to get… jump on more calls with people. And so I think you should have enough to, like.
157 00:19:03.590 ⇒ 00:19:10.850 Robert Tseng: it will go and point in a direction on a call, like, yeah, I think a lot of this stuff…
158 00:19:11.020 ⇒ 00:19:28.309 Robert Tseng: you’re just not… you’re not gonna be able to cover all your bases before you jump on a call. Like, I think you just… you just have to go get stumped on a call, then kind of learn, iterate from there. The difference is that, like, a lot of us probably have the answer, so you can always just, like, ask. But, yeah, I mean, I… I would… I would just… I would just recommend just…
159 00:19:28.410 ⇒ 00:19:35.630 Robert Tseng: Like, push… pushing… pushing things out more, instead of, like, kind of getting stuck in, like, kind of planning.
160 00:19:35.780 ⇒ 00:19:37.529 Luke Scorziell: Yeah, okay. Yeah.
161 00:19:38.340 ⇒ 00:19:45.560 Luke Scorziell: Cool. Well, maybe then, I could just propose a campaign, that we do at this service, and then…
162 00:19:45.740 ⇒ 00:19:50.019 Luke Scorziell: maybe have Rico do that outreach, and we can do CPG brands.
163 00:19:50.020 ⇒ 00:19:57.619 Robert Tseng: Yeah, because it’ll probably take, like, 2 weeks for that campaign to fully realize, because if he’s sending out 30 leads, 30 messages a week via LinkedIn.
164 00:19:57.690 ⇒ 00:20:15.989 Robert Tseng: for, like, a list that’s about 100 people, probably takes 2 to 3 weeks, your first responses probably won’t come in for, like, 3 or 4 days, so, like, that’s just something you kind of… you launch, and then you come back to it as it happens. Like, I don’t… I don’t think it’ll… I think that’s something you can use… you can… you can parallel.
165 00:20:16.090 ⇒ 00:20:28.479 Robert Tseng: Like, so you’re… so you’re launch… like, the edge activation you’re launching, but then in parallel, we’re, like, kind of trying to get the other services on, so, like, you meeting with Clarence is helpful, because it’s like, great, let’s… let’s take the next service.
166 00:20:28.480 ⇒ 00:20:38.569 Robert Tseng: you’ve worked with Clarence, like, which one to pick off? I don’t know which one he’ll tell you, but we’re saying DBT audit is probably one that we want to do. So maybe, like.
167 00:20:38.780 ⇒ 00:20:44.980 Robert Tseng: I mean, I don’t think he fully understands dbt either, so I don’t know if this is… helpful,
168 00:20:45.440 ⇒ 00:20:49.350 Robert Tseng: Yeah, probably will reassign this one to you. You can…
169 00:20:50.370 ⇒ 00:20:56.859 Robert Tseng: Talk, yeah, talk to engineers. Yeah, you already mentioned how you can… you want to talk to those engineers, so, like.
170 00:20:56.860 ⇒ 00:21:12.039 Robert Tseng: if Clarence doesn’t come to you with an idea, then I would say you guys just kind of pick the dbt audit service, and you basically run through the same thing that you did for edge to activation, and we can go and put you in front of another lead, and you can kind of test that. So, I feel like that’s how we should just be going through all the services.
171 00:21:12.490 ⇒ 00:21:24.220 Luke Scorziell: Okay, I mean, this seems like a better system. Or, I mean, this makes more sense in my brain, to, like, just do one service, take it to market. I mean, maybe that’s sort of the goal of everything we’re trying to do, but then.
172 00:21:24.220 ⇒ 00:21:24.820 Robert Tseng: Yeah.
173 00:21:25.760 ⇒ 00:21:28.739 Luke Scorziell: Yeah, because I don’t have to become the Brainforge expert. I mean, I’m just…
174 00:21:28.740 ⇒ 00:21:34.910 Robert Tseng: Yeah, you don’t have to be the expert at everything. Like, I… I’m definitely not. Like, I’m probably the least technical person on this team,
175 00:21:36.120 ⇒ 00:21:39.339 Robert Tseng: Yeah. Other… I guess, yeah, so…
176 00:21:39.340 ⇒ 00:21:52.349 Luke Scorziell: Yeah, I mean, I’m like, like, I gotta learn Mixpanel, I gotta learn, like, Snowflake, need to learn, like… I mean, just, yeah, it’s helpful to see some of this stuff, just because I’m, you know, getting up to speed in it, but it’s, yeah, there’s a lot of…
177 00:21:53.010 ⇒ 00:22:00.160 Luke Scorziell: again, a lot of, kind of, noise, and I think maybe just if I just know I’m focusing on one service a week to launch and get out, then…
178 00:22:00.160 ⇒ 00:22:00.710 Robert Tseng: Yeah.
179 00:22:00.710 ⇒ 00:22:02.730 Luke Scorziell: all I need to learn is that service that week.
180 00:22:03.260 ⇒ 00:22:17.769 Robert Tseng: Yeah. It’ll start to click, like, things will kind of, like, they’ll start to relate to each other more clearly, like, once… once you kind of are in these conversations more. Like, I think it’s… you just have to kind of trust the process that, like.
181 00:22:18.020 ⇒ 00:22:24.760 Robert Tseng: You learn enough to kind of push… to at least speak to one value add, and, like, just… if you… if you grasp, like, one
182 00:22:25.250 ⇒ 00:22:28.920 Robert Tseng: you know, Like, one thing that you can…
183 00:22:29.090 ⇒ 00:22:33.270 Robert Tseng: That makes sense to you, that is impactful for, like, a lead, like…
184 00:22:33.390 ⇒ 00:22:48.479 Robert Tseng: I think that’s enough for the edge activation. Like, hopefully you understand just, like, that this is a bit more clear. It’s just tagging and tracking. Like, I think that’s enough to run with that. For DBT, there’s a bunch of different, like.
185 00:22:48.760 ⇒ 00:22:54.169 Robert Tseng: I don’t even understand everything about dbt, and… but what I do know is that, like, it…
186 00:22:54.460 ⇒ 00:22:59.930 Robert Tseng: Helps with, metric standardization. We’re able to version control, like, what
187 00:22:59.960 ⇒ 00:23:16.749 Robert Tseng: how data, is, is, is iterated on and by adopting, kind of, software engineering practices, so, like, there’s this, like, theme of, like, standardization that, like, dbt, like, kind of allows for. And, like, that’s… that’s enough to just, like, kind of run… run… run with that.
188 00:23:16.750 ⇒ 00:23:21.259 Robert Tseng: And you’ll pick up some of the other, kind of, nuances as you go.
189 00:23:21.700 ⇒ 00:23:32.219 Luke Scorziell: Okay. Yeah, okay, and maybe a… I know you have to hop, but a metric could be interesting to track for me would then be, like, services launched or something, as, like, an OPR.
190 00:23:32.570 ⇒ 00:23:33.280 Robert Tseng: Yeah, yeah.
191 00:23:33.280 ⇒ 00:23:33.890 Luke Scorziell: a month.
192 00:23:34.910 ⇒ 00:23:42.550 Robert Tseng: Yeah, I mean, I would kind of go back to your… I’m not… I haven’t… I haven’t touched your JD or your OKs in a while, but, like, you should… you should kind of…
193 00:23:42.840 ⇒ 00:23:59.019 Robert Tseng: yeah, it’s… you should try to build, build it, and… and we can… we can always talk about revisions and stuff like that. Like, I… I think it’s meant to be, like, a two-way conversation, not like, you know, whatever we build was just the starting point, so…
194 00:23:59.220 ⇒ 00:24:04.000 Luke Scorziell: Okay, sweet. Cool. Well, this is super helpful. Thank you for making the time.
195 00:24:04.340 ⇒ 00:24:08.580 Robert Tseng: Yeah, of course. Yeah, alright, I gotta jump to the element.
196 00:24:08.790 ⇒ 00:24:09.710 Luke Scorziell: Yeah, alright, good luck.
197 00:24:09.710 ⇒ 00:24:11.389 Robert Tseng: Okay, yep. Bye.