Meeting Title: Brightful Analytics Proposal Preparation Date: 2026-01-14 Meeting participants: Awaish Kumar, Sandra Nachförg-Buleandra


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1 00:01:20.360 00:01:21.450 Sandra Nachförg-Buleandra: Hi!

2 00:01:24.880 00:01:25.850 Sandra Nachförg-Buleandra: Can you hear me?

3 00:01:26.130 00:01:27.750 Awaish Kumar: Hello, yep?

4 00:01:27.750 00:01:29.410 Sandra Nachförg-Buleandra: Hi, Eric, how are you doing?

5 00:01:29.410 00:01:31.250 Awaish Kumar: I’m good, how about you?

6 00:01:31.600 00:01:32.930 Sandra Nachförg-Buleandra: Good, thank you.

7 00:01:34.160 00:01:34.870 Awaish Kumar: Hmm.

8 00:01:35.010 00:01:38.100 Awaish Kumar: So now, I think you are back to USA.

9 00:01:38.900 00:01:44.500 Sandra Nachförg-Buleandra: Yeah, I’m back. Sorry for the delay, I’ve been, like, doing a lot of different things today, and…

10 00:01:44.790 00:01:46.850 Awaish Kumar: Just, yeah.

11 00:01:46.850 00:01:48.080 Sandra Nachförg-Buleandra: Trying to.

12 00:01:48.080 00:01:50.850 Awaish Kumar: Are you playing with the data?

13 00:01:51.670 00:01:53.759 Awaish Kumar: Were you playing with the data on the hex?

14 00:01:54.180 00:02:01.510 Sandra Nachförg-Buleandra: Yeah, I was actually setting up the dashboard too, like, with the new… the churn ARR and the new ARR.

15 00:02:01.740 00:02:02.400 Awaish Kumar: Okay.

16 00:02:02.400 00:02:10.139 Sandra Nachförg-Buleandra: So… Which was good. Like, that’s super helpful for us to see on a weekly basis.

17 00:02:10.990 00:02:11.600 Awaish Kumar: Okay.

18 00:02:12.000 00:02:16.730 Awaish Kumar: Yeah, so… In this meeting, like, I just wanted to…

19 00:02:18.630 00:02:24.890 Awaish Kumar: Like, kind of, get prepared for the next meeting, and, like, actually book it.

20 00:02:25.130 00:02:34.249 Awaish Kumar: And, like, so someone from our team, like, we have a product analytics expert, and we also have, like, Utam.

21 00:02:35.210 00:02:44.289 Awaish Kumar: Who may join? Who… also, like, from your team, we want, like, yourself and Michael to join.

22 00:02:44.290 00:02:45.290 Sandra Nachförg-Buleandra: Basically.

23 00:02:45.460 00:02:47.610 Awaish Kumar: Our team will be going through

24 00:02:47.820 00:02:51.280 Awaish Kumar: The proposal that we have prepared, and, like.

25 00:02:51.650 00:02:56.010 Awaish Kumar: And we’ll be sharing the deliverables along with, like, the impact, how…

26 00:02:56.180 00:02:59.590 Awaish Kumar: It will help you in terms of business impact.

27 00:02:59.710 00:03:02.019 Awaish Kumar: And then what will be the cost and everything?

28 00:03:02.600 00:03:03.320 Sandra Nachförg-Buleandra: Nice.

29 00:03:04.130 00:03:04.850 Sandra Nachförg-Buleandra: Yeah, that’s perfect.

30 00:03:04.850 00:03:09.950 Awaish Kumar: with that document. So, ideally, we want to, like, have that meeting.

31 00:03:10.060 00:03:12.080 Awaish Kumar: Tomorrow, or…

32 00:03:12.590 00:03:15.309 Sandra Nachförg-Buleandra: Yep. Friday, if the… well, like…

33 00:03:15.310 00:03:16.750 Awaish Kumar: As soon as possible.

34 00:03:17.490 00:03:20.520 Sandra Nachförg-Buleandra: Yep, I’m… I’m down. Yeah, that would be great.

35 00:03:20.520 00:03:26.739 Awaish Kumar: So, do you think, like, if you have… if you can share, like, Michael’s availability, maybe…

36 00:03:26.740 00:03:28.499 Sandra Nachförg-Buleandra: Let me check right now.

37 00:03:28.500 00:03:29.440 Awaish Kumar: Meeting right now.

38 00:03:29.980 00:03:33.779 Sandra Nachförg-Buleandra: He is available tomorrow between 11 and 1.

39 00:03:34.740 00:03:46.400 Sandra Nachförg-Buleandra: And then his interviews… And then he has Friday 12 to 1, or after 2PM.

40 00:03:47.420 00:03:48.470 Sandra Nachförg-Buleandra: So…

41 00:03:49.040 00:03:50.990 Awaish Kumar: Tomorrow, what time, you said?

42 00:03:50.990 00:03:56.999 Sandra Nachförg-Buleandra: Tomorrow was between 11 and 1, he has pretty… there’s no calls, or from 9 to 10.

43 00:03:57.250 00:03:59.349 Awaish Kumar: 11 to 1 Eastern.

44 00:03:59.550 00:04:02.399 Sandra Nachförg-Buleandra: PM, PST, California time.

45 00:04:03.620 00:04:05.529 Awaish Kumar: Okay, 11, 8.

46 00:04:06.240 00:04:08.349 Awaish Kumar: It’s 11 a.m.

47 00:04:09.570 00:04:12.110 Awaish Kumar: Pst.

48 00:04:12.910 00:04:13.630 Sandra Nachförg-Buleandra: Yes.

49 00:04:13.810 00:04:14.880 Sandra Nachförg-Buleandra: That’s right.

50 00:04:18.200 00:04:20.849 Awaish Kumar: Which is, like, this time, right, we are meeting.

51 00:04:21.470 00:04:26.659 Sandra Nachförg-Buleandra: Yeah, like, right now, for example, exactly. Like, for the next 2 hours, tomorrow he’s free.

52 00:04:27.650 00:04:30.120 Awaish Kumar: Okay, let me check here…

53 00:04:40.620 00:04:41.530 Awaish Kumar: Whoa.

54 00:04:58.040 00:04:58.930 Awaish Kumar: Oh, weird.

55 00:04:59.510 00:05:04.080 Awaish Kumar: On Friday, which… which time is it?

56 00:05:05.470 00:05:10.800 Sandra Nachförg-Buleandra: on Friday… 12 to 1, he has time.

57 00:05:12.960 00:05:17.370 Sandra Nachförg-Buleandra: Right. Or, like… In an hour from… Thank you.

58 00:05:18.220 00:05:19.230 Sandra Nachförg-Buleandra: Like, today.

59 00:05:19.380 00:05:23.470 Sandra Nachförg-Buleandra: And then after 3 PM, PST.

60 00:05:29.110 00:05:33.159 Awaish Kumar: Yeah, I think we can maybe then do it tomorrow.

61 00:05:33.470 00:05:39.069 Awaish Kumar: Actually… Okay, I can just do it tomorrow.

62 00:05:48.960 00:05:50.020 Awaish Kumar: What is…

63 00:05:53.860 00:05:56.140 Awaish Kumar: Is Michael in the channel?

64 00:05:58.800 00:06:00.409 Sandra Nachförg-Buleandra: Yeah, he’s in the channel.

65 00:06:00.690 00:06:07.969 Awaish Kumar: Yeah, grab this… Okay, and also, like, if you want…

66 00:06:08.160 00:06:12.399 Awaish Kumar: If somebody else should be there, let me know, I will add them.

67 00:06:13.060 00:06:17.450 Sandra Nachförg-Buleandra: I think Kim… Maybe you can add,

68 00:06:17.710 00:06:23.300 Sandra Nachförg-Buleandra: Justin, I’ll add him. Don’t worry, I’ll add him, once you set up the call.

69 00:06:25.460 00:06:26.240 Awaish Kumar: Okay.

70 00:06:26.690 00:06:29.870 Sandra Nachförg-Buleandra: Yeah, it’s more so for us to know.

71 00:06:30.900 00:06:36.089 Sandra Nachförg-Buleandra: If there’s any Valuable insights for them we could get.

72 00:06:36.840 00:06:41.860 Sandra Nachförg-Buleandra: Or, like, if they have any, any things that they want to know.

73 00:06:42.020 00:06:47.000 Sandra Nachförg-Buleandra: The other thing is we need to start looking at another table.

74 00:06:47.490 00:06:55.179 Sandra Nachförg-Buleandra: Should I write down a list again? I think it’s… is it easiest if we meet Mondays, and I’ll have, like, a list prepared of things?

75 00:07:02.260 00:07:04.379 Awaish Kumar: Sorry, can you…

76 00:07:04.380 00:07:05.549 Sandra Nachförg-Buleandra: Oh, no worries.

77 00:07:07.880 00:07:10.090 Awaish Kumar: Yeah, so what would you say?

78 00:07:11.080 00:07:18.850 Sandra Nachförg-Buleandra: data requests. I’m gonna write down quickly the list of things that also, apart from the analysis part.

79 00:07:18.920 00:07:30.070 Awaish Kumar: That we need… Okay, yeah, but, like, if we are going with this, for example… some fixed engagement.

80 00:07:31.100 00:07:34.150 Awaish Kumar: Like, which could, like, kind of find analysis…

81 00:07:35.070 00:07:40.120 Awaish Kumar: While doing analysis, if you need, like, analytics engineering help, like, that could be done in the…

82 00:07:40.880 00:07:47.280 Awaish Kumar: And the same, like, the contract, because analyst always needs… needs AE’s help.

83 00:07:47.420 00:07:49.060 Sandra Nachförg-Buleandra: Yeah. Compet models.

84 00:07:49.690 00:07:50.890 Sandra Nachförg-Buleandra: Okay, cool.

85 00:07:52.220 00:07:55.020 Awaish Kumar: So I… what should I call it?

86 00:07:58.580 00:08:00.320 Awaish Kumar: Brightful decks.

87 00:08:01.360 00:08:02.280 Awaish Kumar: it,

88 00:08:25.550 00:08:26.450 Awaish Kumar: Okay.

89 00:08:29.640 00:08:35.130 Awaish Kumar: So, I will con… like, I have sent the invite, but I will also, like, confirm with…

90 00:08:35.909 00:08:39.429 Awaish Kumar: They have some meetings, I will ask them to maybe…

91 00:08:39.539 00:08:42.089 Awaish Kumar: Move it around, and then, yeah, we should be good.

92 00:08:42.900 00:08:43.600 Sandra Nachförg-Buleandra: Perfect.

93 00:08:44.710 00:08:46.070 Sandra Nachförg-Buleandra: Sounds good to me.

94 00:08:49.170 00:08:50.000 Sandra Nachförg-Buleandra: Cool.

95 00:08:51.420 00:08:52.910 Awaish Kumar: Okay.

96 00:08:53.080 00:08:54.560 Sandra Nachförg-Buleandra: Okay.

97 00:08:54.630 00:09:01.299 Awaish Kumar: Apart from what we are, coming up with, like, I am… I have told them, like, in terms of analysis, we are…

98 00:09:01.460 00:09:06.869 Awaish Kumar: Kind of proposing a general analysis workstream where we can do, like.

99 00:09:07.320 00:09:17.370 Awaish Kumar: growth analysis, retention analysis, churn analysis, like, ARR kind of modeling, or help with forecasting, and, affiliate.

100 00:09:17.600 00:09:18.839 Awaish Kumar: Things like that.

101 00:09:18.970 00:09:23.090 Awaish Kumar: And also, like, when there are new launches, like, how…

102 00:09:23.300 00:09:29.559 Awaish Kumar: how the product usage changes, like, when the new features are offered, how that works. So, one thing.

103 00:09:29.900 00:09:42.690 Awaish Kumar: Second thing is, we are also, maybe, will be proposing product analytics as a separate worksteep, because it requires a complete different set of skill set to set up all the tools, and then come, like…

104 00:09:42.700 00:09:50.980 Awaish Kumar: So, and apart from that, if you have anything on mind which you want us to, like, come prepared in tomorrow’s meeting.

105 00:09:51.060 00:09:53.990 Awaish Kumar: let us know, and I’ll make sure to…

106 00:09:54.840 00:09:58.280 Sandra Nachförg-Buleandra: Yeah, okay. And my team, like, so they can…

107 00:09:58.280 00:10:00.189 Awaish Kumar: Come prepared on those topics as well.

108 00:10:00.590 00:10:01.460 Sandra Nachförg-Buleandra: Okay, cool.

109 00:10:01.890 00:10:03.750 Awaish Kumar: Okay, yeah, thank you.

110 00:10:03.750 00:10:09.290 Sandra Nachförg-Buleandra: Cool. Well, thank you. Thank you so much. And then, yeah, I’ll send over…

111 00:10:10.110 00:10:13.479 Sandra Nachförg-Buleandra: the new tables that I need help exploring.

112 00:10:13.670 00:10:14.170 Awaish Kumar: Okay.

113 00:10:14.170 00:10:25.080 Sandra Nachförg-Buleandra: It’s about the agent that we launched. I’m myself not entirely sure yet what Michael wants to see in terms of analytics, but we probably need to set up some new tables for

114 00:10:25.830 00:10:32.359 Sandra Nachförg-Buleandra: For them to be usable. They currently live in Postgres, and I…

115 00:10:33.370 00:10:37.070 Sandra Nachförg-Buleandra: Gonna check if I can sync these right now, too.

116 00:10:37.480 00:10:39.020 Sandra Nachförg-Buleandra: Potter Snowflake.

117 00:10:40.690 00:10:41.580 Awaish Kumar: Okay.

118 00:10:42.380 00:10:44.969 Sandra Nachförg-Buleandra: So there’s, like, some agent tables.

119 00:10:49.060 00:10:53.990 Sandra Nachförg-Buleandra: Agent… We might have to talk to engineering.

120 00:10:54.350 00:11:00.270 Sandra Nachförg-Buleandra: Because I’m… Not entirely sure where they are.

121 00:11:01.620 00:11:07.800 Sandra Nachförg-Buleandra: I can’t find them here. Like, if you… have you ever run into this, where… They told me.

122 00:11:08.320 00:11:13.160 Sandra Nachförg-Buleandra: The tables live in this, in the production… in that Kiddra platform, right?

123 00:11:13.670 00:11:16.100 Awaish Kumar: Yeah, like, if they are in the same…

124 00:11:16.100 00:11:17.010 Sandra Nachförg-Buleandra: Not here.

125 00:11:17.120 00:11:18.040 Sandra Nachförg-Buleandra: Yeah.

126 00:11:18.180 00:11:28.270 Awaish Kumar: Like, if we are in the same snowflake, instance, PR… Oh, sorry, Devin.

127 00:11:29.010 00:11:37.790 Awaish Kumar: the data is coming from Postgres. If those tables live in the same, then it should be… should appear there. Like, if you go back to, Pultomic.

128 00:11:38.330 00:11:39.180 Sandra Nachförg-Buleandra: Yeah.

129 00:11:39.230 00:11:42.780 Awaish Kumar: There should be, like, kind of refresh, like, can you press refresh?

130 00:11:43.940 00:11:49.409 Sandra Nachförg-Buleandra: Did already. So they told me… I can quickly go to the Eng chat.

131 00:11:49.710 00:11:54.350 Awaish Kumar: Yeah, like, I understand, it should be, like, there should be the list of tables.

132 00:11:54.790 00:11:55.670 Sandra Nachförg-Buleandra: Yeah.

133 00:11:55.670 00:12:03.450 Awaish Kumar: be able to select it, but I… we maybe need to verify, like… we need to verify where it lives in Postgres.

134 00:12:03.760 00:12:12.639 Awaish Kumar: And if they are there, and then our… like, if we are connected to the same database in Polytomic, and then I can see

135 00:12:14.470 00:12:15.090 Sandra Nachförg-Buleandra: Yeah.

136 00:12:15.650 00:12:21.570 Awaish Kumar: Okay. Yeah, after that, it should show up here. If it does not, then we…

137 00:12:22.280 00:12:24.300 Sandra Nachförg-Buleandra: Yeah.

138 00:12:24.750 00:12:25.700 Sandra Nachförg-Buleandra: Okay.

139 00:12:28.360 00:12:39.659 Sandra Nachförg-Buleandra: Yeah, I think it might be something I need to confirm. The other thing was just around pro… prof… there’s some changes we made to… oh, wait, he said…

140 00:12:39.990 00:12:43.179 Sandra Nachförg-Buleandra: It’s 2 being used in my dog. It’s 2?

141 00:12:44.380 00:12:46.860 Awaish Kumar: It’s true, or it’s not been used in production.

142 00:12:46.860 00:12:49.299 Sandra Nachförg-Buleandra: No, it’s not being used. Okay.

143 00:12:50.210 00:12:57.270 Sandra Nachförg-Buleandra: If that makes sense, then why I don’t see it.

144 00:12:58.040 00:12:58.810 Sandra Nachförg-Buleandra: Wood.

145 00:12:59.290 00:13:05.309 Sandra Nachförg-Buleandra: okay, let me just tell Michael we need to wait till that’s available.

146 00:13:06.360 00:13:07.130 Awaish Kumar: Okay.

147 00:13:10.780 00:13:12.350 Sandra Nachförg-Buleandra: We need this data.

148 00:13:13.710 00:13:17.009 Sandra Nachförg-Buleandra: to be available in Postgres.

149 00:13:19.170 00:13:21.030 Sandra Nachförg-Buleandra: First two…

150 00:13:27.700 00:13:28.490 Sandra Nachförg-Buleandra: Okay.

151 00:13:28.830 00:13:33.509 Sandra Nachförg-Buleandra: Okay, so then I guess for that, we need to wait till it’s available, and then…

152 00:13:33.730 00:13:40.360 Sandra Nachförg-Buleandra: There’s one thing that we do need help with that I’m still figuring out. We made some changes to our plans.

153 00:13:40.820 00:13:57.289 Sandra Nachförg-Buleandra: Like, we have now teams, or, like, professional plans, and there’s some credit usage issue. I’m still gonna investigate, and I’ll let you know, but there might be some changes we need to make to our generations table, or, like, the way we track

154 00:13:57.390 00:13:59.799 Sandra Nachförg-Buleandra: Generations for each plan.

155 00:14:00.110 00:14:06.169 Sandra Nachförg-Buleandra: I’ll… I haven’t gotten an answer yet, so, yeah.

156 00:14:06.490 00:14:12.839 Sandra Nachförg-Buleandra: But I’m excited for the analytics part, I think that would be valuable for us to… to get more help on. Yeah.

157 00:14:12.840 00:14:19.549 Awaish Kumar: Just let me know, like, what’s the issue, and we can just go in and see how we can fix, okay?

158 00:14:19.740 00:14:21.470 Sandra Nachförg-Buleandra: Cool, thank you. Appreciate it.

159 00:14:21.730 00:14:22.690 Awaish Kumar: Thank you. Alright.

160 00:14:22.690 00:14:23.370 Sandra Nachförg-Buleandra: Bye.