Meeting Title: Northbeam Data and API Sync Date: 2026-01-08 Meeting participants: Stuart Posternak, prajwalthakare, Zoran Selinger
WEBVTT
1 00:00:26.940 ⇒ 00:00:28.209 prajwalthakare: Hey, hi, Stuart.
2 00:00:28.630 ⇒ 00:00:29.710 Stuart Posternak: Hey, Bradshaw.
3 00:00:31.690 ⇒ 00:00:33.460 prajwalthakare: This is a meeting with Zola, right?
4 00:00:33.700 ⇒ 00:00:35.720 Stuart Posternak: Yeah, it is, regarding North Beam.
5 00:00:36.130 ⇒ 00:00:36.740 prajwalthakare: Okay.
6 00:00:37.940 ⇒ 00:00:42.120 Stuart Posternak: I’ve been updating some CIRM URLs.
7 00:00:43.570 ⇒ 00:00:47.769 prajwalthakare: Do the… Normal PDP, right? I mean, LP.
8 00:00:47.770 ⇒ 00:00:51.149 Stuart Posternak: Yeah, so that we can run a split URL test.
9 00:00:51.650 ⇒ 00:00:52.330 prajwalthakare: Okay.
10 00:00:54.270 ⇒ 00:00:55.769 prajwalthakare: With the two tile, right?
11 00:00:56.540 ⇒ 00:00:58.810 Stuart Posternak: Yeah, with the two-tile page, yeah.
12 00:01:01.510 ⇒ 00:01:02.570 Stuart Posternak: Makes sense.
13 00:01:03.620 ⇒ 00:01:09.420 Stuart Posternak: And the price extension for Brand Search runs… it’s running to multiple products.
14 00:01:23.210 ⇒ 00:01:23.936 prajwalthakare: What the.
15 00:02:07.270 ⇒ 00:02:10.650 Stuart Posternak: You want to send Zilran a message while I update something?
16 00:02:12.870 ⇒ 00:02:14.409 prajwalthakare: Yeah, sure.
17 00:03:35.160 ⇒ 00:03:36.400 Stuart Posternak: Oh, man.
18 00:03:55.210 ⇒ 00:03:56.320 Stuart Posternak: Ugh.
19 00:04:19.399 ⇒ 00:04:20.409 Stuart Posternak: Hey, Zoran.
20 00:04:20.410 ⇒ 00:04:21.279 Zoran Selinger: Hi, guys.
21 00:04:21.829 ⇒ 00:04:29.869 Stuart Posternak: Hey, man. So, wanted to show you something. First of all, how do you feel about the Northbeam data right now?
22 00:04:31.610 ⇒ 00:04:42.760 Zoran Selinger: I mean, it’s still, like, sparse, because we have so few channels. I would like to see more in there, but we’ll get there.
23 00:04:42.760 ⇒ 00:04:45.479 Stuart Posternak: Yeah, yeah, I just want to cover one thing.
24 00:04:45.480 ⇒ 00:04:49.709 Zoran Selinger: What do you, what do you see? What’s your, impression?
25 00:04:50.110 ⇒ 00:04:59.760 Stuart Posternak: Well, in New Overview Cache, we see a total org account that makes sense. Like, this is about the number of conversions I see in the Google Ads account. Of course, we get
26 00:04:59.880 ⇒ 00:05:09.270 Stuart Posternak: Of course, that might be, overstated, because that’s conversions and not completed orders. I believe this is completed, orders.
27 00:05:09.500 ⇒ 00:05:17.400 Stuart Posternak: We just need to be very clear, this… that this is, I think this is before cancels and abandons, correct?
28 00:05:19.270 ⇒ 00:05:22.990 Zoran Selinger: Yeah, I think so, yeah. I mean, listen,
29 00:05:23.750 ⇒ 00:05:27.519 Zoran Selinger: Let me confirm that, actually. Okay, let me write this down.
30 00:05:27.520 ⇒ 00:05:30.800 Stuart Posternak: That would be good to confirm and let the team know.
31 00:05:30.800 ⇒ 00:05:38.440 Zoran Selinger: Script that uploads, conversions into… Norbim is actually on your side.
32 00:05:38.610 ⇒ 00:05:41.070 Zoran Selinger: So Ryan has it.
33 00:05:41.690 ⇒ 00:05:43.470 Zoran Selinger: And so let me confirm it.
34 00:05:43.770 ⇒ 00:05:56.699 Zoran Selinger: We finally found it, so we’ve been with it without… basically, before we started talking about weekend reports, we were just about to figure out where the API stuff is coming from.
35 00:05:56.700 ⇒ 00:05:57.070 Stuart Posternak: Yeah.
36 00:05:57.070 ⇒ 00:06:00.730 Zoran Selinger: Ryan was saying to us that it’s on our side, we checked.
37 00:06:00.890 ⇒ 00:06:04.050 Zoran Selinger: It wasn’t, and we just found it earlier this week.
38 00:06:04.370 ⇒ 00:06:06.779 Stuart Posternak: So where is the OrderAs API coming from?
39 00:06:06.780 ⇒ 00:06:16.090 Zoran Selinger: there is… there is a VM instance on your GCP that is running a Python script.
40 00:06:16.250 ⇒ 00:06:17.490 Zoran Selinger: That’s where it is.
41 00:06:21.540 ⇒ 00:06:24.369 Stuart Posternak: Python script. In our what? In our GTA.
42 00:06:24.370 ⇒ 00:06:25.020 Zoran Selinger: Young.
43 00:06:25.400 ⇒ 00:06:28.180 Zoran Selinger: That is… I mean, that’s gonna… Hmm.
44 00:06:28.530 ⇒ 00:06:45.159 Zoran Selinger: upload stuff from BigQuery, from the warehouse, that’s fine. That part is not really important, it’s just how the data gets in. Something has to trigger an API endpoint, right? And that’s Python, that’s fine, that’s fine.
45 00:06:45.160 ⇒ 00:06:48.640 Stuart Posternak: the order sources are both orders API and…
46 00:06:50.100 ⇒ 00:06:55.330 Stuart Posternak: what was the other one? Orders. Orders API, and there’s two sources…
47 00:06:55.860 ⇒ 00:06:59.090 Stuart Posternak: Orders, here we go. Give me a second.
48 00:07:03.880 ⇒ 00:07:06.009 Stuart Posternak: Where’d it go? Orders API…
49 00:07:07.060 ⇒ 00:07:11.059 Stuart Posternak: Oh my god, what’s the other ones around? What’s the other one? Orders API and…
50 00:07:11.060 ⇒ 00:07:12.859 Zoran Selinger: and the spending API.
51 00:07:13.910 ⇒ 00:07:17.119 Stuart Posternak: No, there’s another source of transactions.
52 00:07:19.300 ⇒ 00:07:20.310 Zoran Selinger: for NORBIM.
53 00:07:20.750 ⇒ 00:07:21.480 Stuart Posternak: Yeah.
54 00:07:23.730 ⇒ 00:07:26.930 Stuart Posternak: Damn it. Orders API, and I think, like, Pixel or something?
55 00:07:28.880 ⇒ 00:07:29.610 Stuart Posternak: Is that it?
56 00:07:30.080 ⇒ 00:07:38.219 Zoran Selinger: I mean, sources of… or… sources of everything is pixel, but we… we also have, we also have.
57 00:07:38.220 ⇒ 00:07:38.880 Stuart Posternak: Oh, man.
58 00:07:38.880 ⇒ 00:07:50.019 Zoran Selinger: a few options for the API, and really the only thing that we can, the only thing that’s useful that we can do with the API is we can send spins.
59 00:07:50.260 ⇒ 00:07:52.250 Zoran Selinger: And we can send orders.
60 00:07:52.470 ⇒ 00:07:53.860 Zoran Selinger: And we are doing both.
61 00:07:53.860 ⇒ 00:07:58.890 Stuart Posternak: But… in, in… Where I’m sharing my screen, right?
62 00:07:59.440 ⇒ 00:08:01.189 Zoran Selinger: Yes, yes?
63 00:08:02.750 ⇒ 00:08:04.389 Stuart Posternak: And you see North Beam, right?
64 00:08:04.930 ⇒ 00:08:07.359 Zoran Selinger: No, I see your other desktop.
65 00:08:10.410 ⇒ 00:08:13.150 Zoran Selinger: We see, the slack.
66 00:08:15.910 ⇒ 00:08:19.690 Stuart Posternak: Oh, alright, so… give me one moment. Damn it.
67 00:08:23.130 ⇒ 00:08:27.419 Stuart Posternak: You see Slack. Oh, that’s why. Alright, there we go. So…
68 00:08:27.420 ⇒ 00:08:29.239 Zoran Selinger: Now you see Northam, right?
69 00:08:29.780 ⇒ 00:08:30.420 Zoran Selinger: Yep.
70 00:08:32.039 ⇒ 00:08:33.299 Stuart Posternak: Okay…
71 00:08:41.589 ⇒ 00:08:49.789 Stuart Posternak: I’m not sure about this setting, but… alright, so in this, I believe… I’m pretty sure it was this screen. We used to see
72 00:08:50.059 ⇒ 00:08:54.699 Stuart Posternak: Two sources, it would say, somewhere, Orders API and Pixel.
73 00:08:55.500 ⇒ 00:08:57.890 Zoran Selinger: Oh yeah, so that was at the top.
74 00:08:59.130 ⇒ 00:08:59.860 Stuart Posternak: Where?
75 00:09:02.140 ⇒ 00:09:05.719 Zoran Selinger: That’s not the order, actually. Yeah, orders.
76 00:09:07.080 ⇒ 00:09:08.769 Stuart Posternak: Why… why can’t I find it?
77 00:09:10.440 ⇒ 00:09:11.389 Zoran Selinger: Yeah, they changed…
78 00:09:11.390 ⇒ 00:09:12.570 Stuart Posternak: It used to be an internal change.
79 00:09:12.570 ⇒ 00:09:13.480 Zoran Selinger: interface.
80 00:09:13.950 ⇒ 00:09:14.840 Stuart Posternak: Ugh.
81 00:09:17.240 ⇒ 00:09:27.730 Zoran Selinger: Yeah, so if you click on the e-com platform, yeah, if you click on the e-com platform at the top, here on this… yeah, so you see orders behind the pixel.
82 00:09:28.880 ⇒ 00:09:36.340 Zoran Selinger: So, I think pixel-only are the ones that, Let’s see, there are.
83 00:09:36.340 ⇒ 00:09:45.389 Stuart Posternak: All returning, all returning users, got it. Okay. So, orders API is for new users, pixel only is returning, that makes sense. Okay.
84 00:09:45.390 ⇒ 00:09:46.010 Zoran Selinger: Yep.
85 00:09:46.010 ⇒ 00:09:49.179 Stuart Posternak: Very good. And then in our…
86 00:09:49.470 ⇒ 00:09:52.179 Stuart Posternak: For example, in new overview cache.
87 00:09:53.740 ⇒ 00:09:57.250 Stuart Posternak: If, look, like, we can look at, let’s do 60 days…
88 00:09:57.600 ⇒ 00:10:01.090 Stuart Posternak: But we can see our total… orders.
89 00:10:01.540 ⇒ 00:10:04.270 Stuart Posternak: This is… okay, orders, like…
90 00:10:04.930 ⇒ 00:10:10.669 Stuart Posternak: Okay, we’re back up 190, but then look at our attribution, what it’s showing.
91 00:10:11.010 ⇒ 00:10:12.339 Stuart Posternak: Like, all of a sudden…
92 00:10:12.340 ⇒ 00:10:13.070 Zoran Selinger: Totally.
93 00:10:13.260 ⇒ 00:10:15.480 Stuart Posternak: Yeah, like, all of a sudden, Google went.
94 00:10:15.980 ⇒ 00:10:17.810 Zoran Selinger: Oh, 35%!
95 00:10:18.710 ⇒ 00:10:23.800 Stuart Posternak: Yeah, like, 134, 136… .
96 00:10:23.800 ⇒ 00:10:25.490 Zoran Selinger: Have we started.
97 00:10:25.490 ⇒ 00:10:28.010 Stuart Posternak: Let’s overlay with total orders.
98 00:10:28.310 ⇒ 00:10:34.100 Stuart Posternak: I think we can use… like this, I believe.
99 00:10:37.660 ⇒ 00:10:39.359 Stuart Posternak: No? Can I not?
100 00:10:43.530 ⇒ 00:10:44.700 Zoran Selinger: Are they not compatible?
101 00:10:44.700 ⇒ 00:10:47.200 Stuart Posternak: Platform category.
102 00:10:49.770 ⇒ 00:10:52.459 Stuart Posternak: I don’t know, why is there a drop-down here?
103 00:10:56.100 ⇒ 00:10:56.860 Stuart Posternak: Great.
104 00:10:59.430 ⇒ 00:11:02.750 Stuart Posternak: Hold on, what… Did this change here?
105 00:11:09.200 ⇒ 00:11:10.500 Stuart Posternak: platform.
106 00:11:11.660 ⇒ 00:11:12.720 Stuart Posternak: And I want…
107 00:11:12.720 ⇒ 00:11:17.160 Zoran Selinger: Yeah, so this is the breakdown. See, this is when you click.
108 00:11:17.160 ⇒ 00:11:20.280 Stuart Posternak: I know, I want to overlay with all data.
109 00:11:20.280 ⇒ 00:11:21.040 Zoran Selinger: understanding.
110 00:11:21.040 ⇒ 00:11:21.920 Stuart Posternak: So, let me check.
111 00:11:21.920 ⇒ 00:11:25.479 Zoran Selinger: Oh yeah, there’s two metrics in there. If you scroll down again…
112 00:11:25.690 ⇒ 00:11:30.980 Zoran Selinger: Yeah, you see the… you just have to select two metrics on that chart below.
113 00:11:31.730 ⇒ 00:11:32.135 Stuart Posternak: -Oh.
114 00:11:33.670 ⇒ 00:11:36.299 Zoran Selinger: Yeah, so, right next, aft app.
115 00:11:36.550 ⇒ 00:11:39.499 Zoran Selinger: Go up, you have a tab, one measure.
116 00:11:39.500 ⇒ 00:11:41.409 Stuart Posternak: Thank you, thank you.
117 00:11:44.190 ⇒ 00:11:45.679 Zoran Selinger: But that’s metrics, though.
118 00:11:46.690 ⇒ 00:11:49.490 Stuart Posternak: It’s just with a new filter.
119 00:11:49.490 ⇒ 00:11:51.119 Zoran Selinger: Yeah, yeah, it’s not a breakdown.
120 00:11:51.560 ⇒ 00:11:55.090 Zoran Selinger: Yeah, that’s just metrics.
121 00:11:55.560 ⇒ 00:11:57.839 Stuart Posternak: So then this would be…
122 00:12:00.310 ⇒ 00:12:01.989 Zoran Selinger: Yeah, orders all, and then all…
123 00:12:01.990 ⇒ 00:12:03.250 Stuart Posternak: Category…
124 00:12:03.250 ⇒ 00:12:05.579 Zoran Selinger: Categorized by whatever.
125 00:12:09.330 ⇒ 00:12:12.729 Stuart Posternak: There we go. Online store revenue will be 1.
126 00:12:13.970 ⇒ 00:12:21.260 Stuart Posternak: And then the other… In fact, it’s simple if we just… look, let’s keep it here. So we have…
127 00:12:21.650 ⇒ 00:12:25.879 Stuart Posternak: On January 1st, we have 136 from… from…
128 00:12:29.350 ⇒ 00:12:31.270 Zoran Selinger: From Google? From Google…
129 00:12:33.070 ⇒ 00:12:39.480 Stuart Posternak: Where is… Alright, I do have to do it really quick. Here, let’s just go 3 days.
130 00:12:48.170 ⇒ 00:12:49.710 Stuart Posternak: 250.
131 00:12:50.690 ⇒ 00:13:05.429 Stuart Posternak: Now, we just need January 1st, 1-36th, but I am not seeing where the rest of the transactions are coming from. I don’t mind if Google shows less in here, but I want to see where the other
132 00:13:05.860 ⇒ 00:13:22.070 Stuart Posternak: data is coming from is, like, let’s see if it’s… how much is just, like, unattributed. So let’s remove stuff that doesn’t have data, really, like, Reddit, Snapchat ads, and then go to unattributed, and if not set, would be the best two to… for this, right?
133 00:13:27.790 ⇒ 00:13:35.270 Stuart Posternak: Now, there we go. That is… that is, I think… there’s always going to be some unattributed, but this is… this is problematic, I think.
134 00:13:38.580 ⇒ 00:13:42.489 Stuart Posternak: And why did it change so much recently? Like, let’s…
135 00:13:42.710 ⇒ 00:13:46.219 Stuart Posternak: See if it’s… like, what hell… what the… something changed, look at this.
136 00:13:48.080 ⇒ 00:13:50.940 Zoran Selinger: That is all. That’s starting this month.
137 00:13:51.620 ⇒ 00:13:52.420 Stuart Posternak: Yes.
138 00:13:53.390 ⇒ 00:13:54.210 Zoran Selinger: What?
139 00:13:54.400 ⇒ 00:13:55.370 Zoran Selinger: Wait…
140 00:13:57.050 ⇒ 00:13:58.130 Stuart Posternak: Hmm.
141 00:13:58.930 ⇒ 00:14:00.840 Zoran Selinger: Unattributed, yes.
142 00:14:00.840 ⇒ 00:14:03.449 Stuart Posternak: Yeah, all of a sudden, unattributed exploded.
143 00:14:09.840 ⇒ 00:14:12.600 Zoran Selinger: A revenue assigned to unattributed.
144 00:14:13.650 ⇒ 00:14:21.500 Zoran Selinger: Yeah, it went from 4K to 20K, 20… First time versus returning…
145 00:14:28.280 ⇒ 00:14:34.160 Stuart Posternak: Mind if I send a message to, I guess Ryan and the analytics channel about this?
146 00:14:34.520 ⇒ 00:14:37.609 Zoran Selinger: Oh, no, that’s gonna be fine.
147 00:14:37.610 ⇒ 00:14:39.600 Stuart Posternak: Or maybe you guys… do it.
148 00:15:00.000 ⇒ 00:15:03.640 Zoran Selinger: Do we have any, any, Facebook traffic at the moment?
149 00:15:04.380 ⇒ 00:15:06.070 Stuart Posternak: No, only organic.
150 00:15:06.940 ⇒ 00:15:07.540 Zoran Selinger: Yeah.
151 00:15:11.830 ⇒ 00:15:14.850 Zoran Selinger: So, unattributed would be…
152 00:15:17.860 ⇒ 00:15:19.630 Zoran Selinger: Yeah, we have no…
153 00:15:28.460 ⇒ 00:15:30.650 Stuart Posternak: Like, what could have even caused this?
154 00:15:37.360 ⇒ 00:15:38.120 Stuart Posternak: Here, let’s do…
155 00:15:38.120 ⇒ 00:15:42.110 Zoran Selinger: It literally started on… Jan 1st.
156 00:15:42.550 ⇒ 00:15:43.250 Stuart Posternak: Yep.
157 00:15:49.640 ⇒ 00:16:01.019 Zoran Selinger: obviously, we haven’t done anything new on Gen 1st, and at least I don’t think. Let me just… let me quickly check… check GTM, but I doubt that there’s been.
158 00:16:01.020 ⇒ 00:16:01.410 Stuart Posternak: Okay.
159 00:16:02.910 ⇒ 00:16:09.599 Stuart Posternak: Yeah, because this is, like, way outside of the historical norm, and it’s been 7 days.
160 00:16:14.240 ⇒ 00:16:15.950 Stuart Posternak: Could it be…
161 00:16:17.370 ⇒ 00:16:21.070 Zoran Selinger: But your, Google revenue also.
162 00:16:22.880 ⇒ 00:16:23.590 Stuart Posternak: Huh?
163 00:16:24.630 ⇒ 00:16:26.400 Zoran Selinger: Sorry, let me just check…
164 00:16:35.580 ⇒ 00:16:36.460 Stuart Posternak: Let’s check when we stop.
165 00:16:36.460 ⇒ 00:16:37.910 Zoran Selinger: running at home.
166 00:16:38.070 ⇒ 00:16:38.900 Stuart Posternak: What is it?
167 00:16:39.410 ⇒ 00:16:44.610 Zoran Selinger: I mean, Google Revenue is… Fell down, as well.
168 00:16:44.610 ⇒ 00:16:45.510 Stuart Posternak: What did.
169 00:16:46.420 ⇒ 00:16:48.570 Zoran Selinger: Google revenue attributed.
170 00:16:49.400 ⇒ 00:16:53.850 Stuart Posternak: Oh, yeah, I mean, of course, of course it will, of course if New Orders is down, but it…
171 00:16:54.020 ⇒ 00:16:57.710 Stuart Posternak: like, in plot… I can show you in platform, we see the opposite.
172 00:16:58.090 ⇒ 00:17:00.220 Zoran Selinger: Spend is fine, right?
173 00:17:00.550 ⇒ 00:17:02.030 Zoran Selinger: But the revenue…
174 00:17:03.420 ⇒ 00:17:08.250 Stuart Posternak: Yeah, like, but that’s not what we see in platform. It’s not lining up.
175 00:17:09.069 ⇒ 00:17:16.359 Zoran Selinger: Yeah, so… Presumably, That’s where the problem is.
176 00:17:18.470 ⇒ 00:17:20.139 Stuart Posternak: Yeah, you see…
177 00:17:20.140 ⇒ 00:17:24.530 Zoran Selinger: So spot… so Google Ads is not being attributed here.
178 00:17:27.099 ⇒ 00:17:29.210 Zoran Selinger: And you see that we have…
179 00:17:36.650 ⇒ 00:17:39.110 Zoran Selinger: Have you started running any new campaigns?
180 00:17:45.990 ⇒ 00:17:52.170 Stuart Posternak: Shit. This will catch up soon, damn it.
181 00:17:52.310 ⇒ 00:17:55.460 Stuart Posternak: There is something where… where in…
182 00:17:55.990 ⇒ 00:18:14.449 Stuart Posternak: these are… these are new campaigns by UTM, but something occurred where usually in Ads Editor, when I push a final URL update, it just updates the URL in the same ad. But this time, for whatever reason, on… on two of the campaigns and not the third, it removed the…
183 00:18:14.590 ⇒ 00:18:22.950 Stuart Posternak: existing URL and… existing ad, and created a new ad, so that… that’s just creating some,
184 00:18:23.490 ⇒ 00:18:29.720 Stuart Posternak: Some, a temporary drop as the new ad learns, but…
185 00:18:30.130 ⇒ 00:18:35.110 Stuart Posternak: We started… let’s see, we started this campaign as an experiment.
186 00:18:35.410 ⇒ 00:18:36.690 Stuart Posternak: on…
187 00:18:36.870 ⇒ 00:18:47.329 Stuart Posternak: like, yeah, on December 17th, and then we applied the experiment shortly later, because we wanted, like, 120 pricing everywhere. Looks like right around December 25th.
188 00:18:50.100 ⇒ 00:18:53.600 Zoran Selinger: Yeah, so I’m most… mostly here asking about
189 00:18:54.610 ⇒ 00:19:01.310 Zoran Selinger: potentially about tagging. That’s the only… the only, really, question that I’m asking here. Okay.
190 00:19:01.480 ⇒ 00:19:06.540 Zoran Selinger: Is, could it be that you’re tagging broke.
191 00:19:08.550 ⇒ 00:19:09.370 Stuart Posternak: Which tagging?
192 00:19:11.090 ⇒ 00:19:12.839 Zoran Selinger: Utm tagging, you know.
193 00:19:14.320 ⇒ 00:19:17.589 Stuart Posternak: I don’t see how it would, like…
194 00:19:17.760 ⇒ 00:19:22.320 Stuart Posternak: No, I didn’t change anything with… let me check this script.
195 00:19:23.680 ⇒ 00:19:25.949 Zoran Selinger: Any errors in the script?
196 00:19:30.720 ⇒ 00:19:33.750 Zoran Selinger: Is that a script that’s running? Click in.
197 00:19:33.750 ⇒ 00:19:34.679 Stuart Posternak: Yeah, it is.
198 00:19:34.680 ⇒ 00:19:37.660 Zoran Selinger: Where are the… Where are the logs?
199 00:19:38.950 ⇒ 00:19:45.439 Zoran Selinger: Oh yeah, script history, that’s what we want. Script, history, UTM script V2…
200 00:19:46.760 ⇒ 00:19:47.520 Stuart Posternak: January.
201 00:19:47.520 ⇒ 00:19:50.120 Zoran Selinger: Yeah, that’s fine. Can we look at…
202 00:19:52.520 ⇒ 00:19:55.229 Zoran Selinger: Did they hit, BMX create?
203 00:20:07.400 ⇒ 00:20:12.310 Zoran Selinger: So, on the Jan 2nd, no errors…
204 00:20:19.920 ⇒ 00:20:24.090 Zoran Selinger: Doesn’t seem like the script error out, right?
205 00:20:24.530 ⇒ 00:20:27.929 Stuart Posternak: Yeah, but why is it continuously resetting the parameters?
206 00:20:30.020 ⇒ 00:20:31.219 Zoran Selinger: It shouldn’t?
207 00:20:38.070 ⇒ 00:20:40.180 Stuart Posternak: From what… I guess, I…
208 00:20:43.540 ⇒ 00:20:48.279 Stuart Posternak: Maybe it’s just reconfirming these… I don’t remember it. Oh.
209 00:20:48.800 ⇒ 00:20:52.950 Stuart Posternak: Changes… God.
210 00:20:53.180 ⇒ 00:20:57.660 Stuart Posternak: Oh, I think this is just showing… what,
211 00:20:58.510 ⇒ 00:21:02.720 Stuart Posternak: what each, each, UTM for the, each ad group, name.
212 00:21:02.720 ⇒ 00:21:06.230 Zoran Selinger: Yeah, yeah, so if you go to, there should be.
213 00:21:06.380 ⇒ 00:21:08.229 Stuart Posternak: Boosting. But there’s no changes.
214 00:21:08.230 ⇒ 00:21:11.020 Zoran Selinger: It doesn’t work, it doesn’t show you.
215 00:21:12.820 ⇒ 00:21:21.420 Zoran Selinger: Maybe, yeah, maybe it just didn’t change anything on that day, and that’s fine. If everything was already tagged properly, that’s… that’s what you expect, that is fine.
216 00:21:31.940 ⇒ 00:21:34.359 Zoran Selinger: So, now I’m afraid that… that…
217 00:21:35.170 ⇒ 00:21:42.880 Zoran Selinger: Google… some Google traffic is not getting… attributed here.
218 00:21:43.030 ⇒ 00:21:45.599 Stuart Posternak: Yeah, let’s… let’s find out.
219 00:21:50.720 ⇒ 00:21:52.419 Stuart Posternak: Let me look up one thing.
220 00:21:55.160 ⇒ 00:21:56.840 Stuart Posternak: Here, give me a second.
221 00:22:02.110 ⇒ 00:22:02.640 Stuart Posternak: Not yet.
222 00:22:02.960 ⇒ 00:22:05.779 Stuart Posternak: Zoom. I need to see how to stop sharing.
223 00:22:07.100 ⇒ 00:22:07.990 Zoran Selinger: Okay.
224 00:22:07.990 ⇒ 00:22:09.150 Stuart Posternak: For a second.
225 00:22:09.950 ⇒ 00:22:12.279 Stuart Posternak: Actually, it’s all good, let me do one thing.
226 00:22:17.410 ⇒ 00:22:23.719 Zoran Selinger: Yeah, so our spend will… Will always be fine, because it’s directly imported.
227 00:22:32.970 ⇒ 00:22:38.309 Zoran Selinger: In any case, We might need to get in touch with them.
228 00:22:39.340 ⇒ 00:22:40.180 Stuart Posternak: Okay.
229 00:22:42.400 ⇒ 00:22:45.530 Zoran Selinger: I think that’s gonna be the best thing to do.
230 00:22:45.750 ⇒ 00:22:48.029 Zoran Selinger: Let’s just ask them.
231 00:22:54.700 ⇒ 00:22:56.860 Stuart Posternak: New, compare it, new…
232 00:23:00.050 ⇒ 00:23:02.200 Stuart Posternak: We’re set by the script.
233 00:23:08.300 ⇒ 00:23:11.080 Stuart Posternak: So set parameters, semi-gl.
234 00:23:11.080 ⇒ 00:23:12.149 Zoran Selinger: Do you have many campaigns?
235 00:23:12.150 ⇒ 00:23:12.750 Stuart Posternak: Ron.
236 00:23:13.130 ⇒ 00:23:16.059 Zoran Selinger: What’s that? Do we have many campaigns?
237 00:23:16.560 ⇒ 00:23:17.110 Zoran Selinger: I’ll show you.
238 00:23:17.110 ⇒ 00:23:24.459 Stuart Posternak: I mean, depends what you mean by how many, by many. Let’s do…
239 00:23:25.750 ⇒ 00:23:29.639 Zoran Selinger: let’s say, active campaigns. 7? I mean…
240 00:23:29.640 ⇒ 00:23:30.170 Stuart Posternak: Yep.
241 00:23:30.170 ⇒ 00:23:36.930 Zoran Selinger: We can literally manually check if If those things are fine.
242 00:23:37.660 ⇒ 00:23:39.340 Stuart Posternak: Yeah, by clicking on an ad.
243 00:23:39.630 ⇒ 00:23:48.890 Zoran Selinger: Yeah, not obviously everything, but we can… if we check, if we check, you know, 3 ad groups,
244 00:23:51.850 ⇒ 00:23:53.470 Stuart Posternak: Like, clicking on a real ad, you mean, right?
245 00:23:53.470 ⇒ 00:24:00.479 Zoran Selinger: No, no, no, let’s just see, if… is everything in place. Like, if you look at the final URL, what do we see?
246 00:24:00.480 ⇒ 00:24:01.220 Stuart Posternak: Oh.
247 00:24:01.530 ⇒ 00:24:06.649 Zoran Selinger: Is that… is that every… is everything properly applied there? What does the script do?
248 00:24:14.820 ⇒ 00:24:18.720 Zoran Selinger: No, no, let’s go into the… To edit the ad.
249 00:24:19.950 ⇒ 00:24:21.759 Zoran Selinger: Let’s just see the settings of the ad.
250 00:24:21.760 ⇒ 00:24:32.030 Stuart Posternak: 21… What the hell? I just need to check one. Oh.
251 00:24:32.360 ⇒ 00:24:33.460 Stuart Posternak: Damn it. Alright.
252 00:24:33.460 ⇒ 00:24:34.660 Zoran Selinger: Let’s scroll down.
253 00:24:36.110 ⇒ 00:24:36.960 Zoran Selinger: Yep.
254 00:24:37.120 ⇒ 00:24:39.780 Stuart Posternak: So it’s not at the ad level, it’s at the ad group level.
255 00:24:40.470 ⇒ 00:24:41.589 Stuart Posternak: Where do I?
256 00:24:41.820 ⇒ 00:24:43.840 Stuart Posternak: What’s it URL?
257 00:24:43.840 ⇒ 00:24:44.750 Zoran Selinger: Okay.
258 00:24:50.970 ⇒ 00:24:52.860 Zoran Selinger: Using, okay.
259 00:24:56.920 ⇒ 00:25:02.350 Stuart Posternak: Search CPC. So, these are all set properly, these custom parameters.
260 00:25:06.220 ⇒ 00:25:08.889 Zoran Selinger: And if you click Test, what do we see?
261 00:25:08.890 ⇒ 00:25:09.600 Stuart Posternak: Yeah.
262 00:25:17.110 ⇒ 00:25:26.290 Zoran Selinger: We have Nord Beam parameters, Can you copy into… oh, yeah, yeah, okay, that’s fine, that’s fine.
263 00:25:35.100 ⇒ 00:25:37.380 Zoran Selinger: Do we put UTMs in there?
264 00:25:38.210 ⇒ 00:25:39.020 Stuart Posternak: Anywhere?
265 00:25:39.690 ⇒ 00:25:41.540 Zoran Selinger: in that final URL.
266 00:25:43.940 ⇒ 00:25:44.950 Stuart Posternak: Yeah, I put UPD.
267 00:25:44.950 ⇒ 00:25:45.520 Zoran Selinger: camps.
268 00:25:48.260 ⇒ 00:25:50.020 Zoran Selinger: No, GCLID is there.
269 00:25:52.660 ⇒ 00:25:55.320 Stuart Posternak: Oh, yeah, there’s an account level tracking template.
270 00:25:59.700 ⇒ 00:26:06.390 Zoran Selinger: Yeah, that is using those… Oh, okay, campaign… that is fine, that is fine.
271 00:26:07.300 ⇒ 00:26:13.790 Zoran Selinger: UTM… sorry, there’s UTM term, anything else? UTM campaign… I mean… You deem…
272 00:26:13.790 ⇒ 00:26:15.020 Stuart Posternak: this shouldn’t…
273 00:26:16.720 ⇒ 00:26:19.339 Zoran Selinger: No, no, this is fine, so we… as far as…
274 00:26:19.340 ⇒ 00:26:23.210 Stuart Posternak: It should be GID rep equals GCLID, should it?
275 00:26:24.820 ⇒ 00:26:26.699 Zoran Selinger: No, that should be okay.
276 00:26:28.440 ⇒ 00:26:30.900 Stuart Posternak: But I thought GID Rep was…
277 00:26:31.840 ⇒ 00:26:34.510 Stuart Posternak: It should be GID rep equals GCLID.
278 00:26:35.910 ⇒ 00:26:39.990 Zoran Selinger: Let me confirm that with you, but I don’t think that will cause any problems.
279 00:26:40.310 ⇒ 00:26:41.210 Zoran Selinger: For us.
280 00:26:46.790 ⇒ 00:26:50.529 Zoran Selinger: is that the replacement for Google Click ID?
281 00:26:51.560 ⇒ 00:26:56.110 Zoran Selinger: For our, for our… yeah, yeah, no, no, that’s exactly it, yes.
282 00:26:56.110 ⇒ 00:27:01.729 Stuart Posternak: Okay. It’s not a replacement. GID rep is, I guess, internal matching, right?
283 00:27:02.040 ⇒ 00:27:06.279 Zoran Selinger: Yes, yes. No, that’s fine. That’s exactly why it needs to be.
284 00:27:13.680 ⇒ 00:27:18.340 Zoran Selinger: This is confirmed, as far as I’m concerned, this particular campaign or ad.
285 00:27:18.910 ⇒ 00:27:21.150 Zoran Selinger: Ad group and campaign are confirmed.
286 00:27:23.710 ⇒ 00:27:25.210 Zoran Selinger: You have the tagging in place.
287 00:27:25.210 ⇒ 00:27:25.810 Stuart Posternak: Hmm.
288 00:27:26.040 ⇒ 00:27:34.780 Zoran Selinger: Let’s check another one, just… Into… go into any, any, ad group.
289 00:27:35.500 ⇒ 00:27:37.679 Zoran Selinger: You know, another campaign, yeah.
290 00:27:38.000 ⇒ 00:27:40.600 Zoran Selinger: And let’s just check, there as well.
291 00:27:41.070 ⇒ 00:27:42.570 Stuart Posternak: And Prajal, are you still on?
292 00:27:45.010 ⇒ 00:27:45.640 prajwalthakare: Yep.
293 00:27:46.560 ⇒ 00:27:47.260 Stuart Posternak: Okay.
294 00:27:52.780 ⇒ 00:27:55.189 Zoran Selinger: That’s good, let’s… let’s check the options on.
295 00:27:55.190 ⇒ 00:27:56.219 Stuart Posternak: ways,
296 00:27:56.220 ⇒ 00:27:57.600 Zoran Selinger: On the ad group level, yeah.
297 00:27:57.600 ⇒ 00:27:58.190 Stuart Posternak: Yep.
298 00:28:05.130 ⇒ 00:28:08.909 Zoran Selinger: This is applied, if we… yeah, yeah, if we test…
299 00:28:17.580 ⇒ 00:28:18.810 Zoran Selinger: Click URL.
300 00:28:19.860 ⇒ 00:28:22.090 Zoran Selinger: If you just hover over it?
301 00:28:26.480 ⇒ 00:28:30.720 Zoran Selinger: Oh, you have, you have account level, tracker.
302 00:28:30.720 ⇒ 00:28:32.040 Stuart Posternak: template. Yeah.
303 00:28:32.040 ⇒ 00:28:35.430 Zoran Selinger: From, from account, yeah, it says. Yeah.
304 00:28:36.490 ⇒ 00:28:40.099 Zoran Selinger: this is fine. Let’s… let’s quickly do another one.
305 00:28:40.340 ⇒ 00:28:45.369 Zoran Selinger: Just in case… And based on that.
306 00:28:46.680 ⇒ 00:28:53.539 Zoran Selinger: If you want, we can go through all of them just to confirm that we absolutely have tracking in place in the account.
307 00:28:55.530 ⇒ 00:28:58.090 Stuart Posternak: Where do you usually verify your UTMs?
308 00:28:59.040 ⇒ 00:29:00.000 Zoran Selinger: What do you mean?
309 00:29:00.570 ⇒ 00:29:06.230 Stuart Posternak: Where do you usually… when you look at, like, the UTM quality and make sure that they come through correctly, like, when you’ve checked for our team.
310 00:29:06.230 ⇒ 00:29:06.690 Zoran Selinger: Oh, yeah.
311 00:29:06.690 ⇒ 00:29:07.080 Stuart Posternak: We already…
312 00:29:07.080 ⇒ 00:29:09.560 Zoran Selinger: Just in the edge data.
313 00:29:11.510 ⇒ 00:29:14.539 Stuart Posternak: Okay, where’s another place that you could verify them?
314 00:29:15.280 ⇒ 00:29:16.810 Stuart Posternak: Like, GA4, right?
315 00:29:17.260 ⇒ 00:29:18.730 Zoran Selinger: GA4, yes, yeah.
316 00:29:23.060 ⇒ 00:29:27.200 Zoran Selinger: Let’s see, let’s go there.
317 00:29:28.420 ⇒ 00:29:29.929 Zoran Selinger: Let me just look at…
318 00:29:30.510 ⇒ 00:29:34.389 Stuart Posternak: Oh man, this is gonna be a little difficult.
319 00:29:39.570 ⇒ 00:29:40.310 Zoran Selinger: Do you think…
320 00:29:40.310 ⇒ 00:29:41.020 Stuart Posternak: Oh.
321 00:29:44.270 ⇒ 00:29:51.579 Zoran Selinger: I even wonder if… If such increase in unattributed is coming only from
322 00:29:52.790 ⇒ 00:29:55.339 Zoran Selinger: from Google Ads. I’m not sure if.
323 00:29:55.340 ⇒ 00:29:56.970 Stuart Posternak: Yeah, there’s no way it’s this much.
324 00:29:56.970 ⇒ 00:29:58.020 Zoran Selinger: That’s enough.
325 00:30:00.480 ⇒ 00:30:01.010 Stuart Posternak: Yeah, but they’.
326 00:30:01.010 ⇒ 00:30:01.979 Zoran Selinger: not just spike.
327 00:30:02.420 ⇒ 00:30:04.670 Stuart Posternak: It’s not, there’s something changed.
328 00:30:05.140 ⇒ 00:30:06.060 Zoran Selinger: There’s more.
329 00:30:06.060 ⇒ 00:30:07.379 Stuart Posternak: Just don’t know what.
330 00:30:08.780 ⇒ 00:30:10.429 Stuart Posternak: Just don’t know what yet.
331 00:30:11.670 ⇒ 00:30:14.379 Zoran Selinger: Let me see what Google Analytics sees quickly.
332 00:30:14.560 ⇒ 00:30:17.719 Zoran Selinger: Yep. And if you see anything similar here…
333 00:30:28.560 ⇒ 00:30:31.609 Stuart Posternak: This… this sucks what happened with the new ad, oh my god.
334 00:30:37.830 ⇒ 00:30:42.439 Zoran Selinger: Oh, you have final URLs on the… On the ed level.
335 00:30:43.150 ⇒ 00:30:44.179 Stuart Posternak: What’s that?
336 00:30:46.520 ⇒ 00:30:47.400 Stuart Posternak: What?
337 00:30:48.310 ⇒ 00:30:52.949 Zoran Selinger: No, no, no, can you look at that final URL?
338 00:30:54.380 ⇒ 00:30:55.140 Stuart Posternak: Yep.
339 00:30:55.140 ⇒ 00:30:57.540 Zoran Selinger: On the, on the… just on the ad level.
340 00:30:58.420 ⇒ 00:31:00.210 Zoran Selinger: What’s happening there?
341 00:31:03.480 ⇒ 00:31:07.830 Stuart Posternak: You mean from the… Oh, test the… okay, you see my screen, right?
342 00:31:07.830 ⇒ 00:31:12.699 Zoran Selinger: Yeah, yeah, yeah, just… To be sure. Okay, cool, that’s all good.
343 00:31:13.610 ⇒ 00:31:17.710 Zoran Selinger: Let me see the acquisition goal. What do we see in…
344 00:31:31.150 ⇒ 00:31:33.529 Zoran Selinger: I only want to seek bait, Sarge.
345 00:31:40.240 ⇒ 00:31:44.469 Zoran Selinger: You’ve been ramping… ramping up significantly, right?
346 00:31:44.470 ⇒ 00:31:45.970 Stuart Posternak: Yeah, yeah, we have.
347 00:31:45.970 ⇒ 00:31:49.800 Zoran Selinger: Yeah, so I see you went from,
348 00:31:49.900 ⇒ 00:31:58.049 Zoran Selinger: Around 8K to 9,000, 8 to 10K of traffic a day, to almost 20K.
349 00:31:58.050 ⇒ 00:32:05.829 Stuart Posternak: Yeah, this thing with the, with the ad URL hurt us, though, for a few days. It’s gonna hurt us for, like, one or two days.
350 00:32:06.910 ⇒ 00:32:09.820 Stuart Posternak: Because the old ad got removed, so it has to relearn.
351 00:32:11.130 ⇒ 00:32:17.170 Zoran Selinger: Yeah, yeah, of course, of course, I mean, that’s… Stucks. Let me just see what happens with unassigned.
352 00:32:19.790 ⇒ 00:32:26.900 Zoran Selinger: So, unassigned traffic in GA did not significantly, increase.
353 00:32:27.280 ⇒ 00:32:30.540 Stuart Posternak: Okay, so that should tell us something.
354 00:32:32.130 ⇒ 00:32:36.850 Zoran Selinger: I wanna check that for, for revenue as well, that’s important.
355 00:32:37.360 ⇒ 00:32:43.270 Zoran Selinger: Let me do that, monetization overview…
356 00:32:55.240 ⇒ 00:32:57.709 Zoran Selinger: It’s amazing that we don’t…
357 00:33:01.760 ⇒ 00:33:02.440 Zoran Selinger: So…
358 00:33:45.780 ⇒ 00:33:47.720 Stuart Posternak: Oh, man.
359 00:33:51.990 ⇒ 00:33:53.720 Stuart Posternak: I think we have to ask.
360 00:33:55.120 ⇒ 00:33:57.640 Zoran Selinger: We might need, Tia, let me just…
361 00:34:03.960 ⇒ 00:34:05.619 Stuart Posternak: Click ID is present on the landing page, but now.
362 00:34:05.620 ⇒ 00:34:09.480 Zoran Selinger: I just want to confirm that we don’t see that in.
363 00:34:09.480 ⇒ 00:34:13.170 Stuart Posternak: Oh, you know what? It could be something with cookie yes, cookie consent.
364 00:34:14.580 ⇒ 00:34:15.270 Zoran Selinger: Oh, no.
365 00:34:15.270 ⇒ 00:34:16.949 Stuart Posternak: I think Ryan’s been working on that.
366 00:34:17.190 ⇒ 00:34:18.879 Zoran Selinger: Yeah, I think he has been working on.
367 00:34:18.889 ⇒ 00:34:22.259 Stuart Posternak: Yeah, yup. We need to… we need to bring him in the call.
368 00:34:22.260 ⇒ 00:34:23.559 Zoran Selinger: Oh, no.
369 00:34:23.710 ⇒ 00:34:25.179 Zoran Selinger: You are right.
370 00:34:26.310 ⇒ 00:34:29.080 Zoran Selinger: I don’t know when that went live, but…
371 00:34:36.050 ⇒ 00:34:36.770 Stuart Posternak: bad.
372 00:34:37.060 ⇒ 00:34:39.819 Zoran Selinger: How much we lose? We lose significantly.
373 00:34:39.820 ⇒ 00:34:44.450 Stuart Posternak: Like, it’s… it’s horrible now. It’s not even… it wouldn’t even… this wouldn’t even be…
374 00:34:44.850 ⇒ 00:34:50.680 Stuart Posternak: Useful. It went from 20 a day to, like, to 80 or 90.
375 00:34:51.469 ⇒ 00:34:52.059 Zoran Selinger: Yep.
376 00:34:54.480 ⇒ 00:34:56.070 Stuart Posternak: Jeez.
377 00:34:56.199 ⇒ 00:34:59.860 Stuart Posternak: So… This is… there’s no recording, right?
378 00:35:04.520 ⇒ 00:35:06.450 Zoran Selinger: Why is it not recording automatically?
379 00:35:06.450 ⇒ 00:35:11.119 Stuart Posternak: It shouldn’t be. No, no, no, we don’t want it to. Oh, can we stop the recording?
380 00:35:12.360 ⇒ 00:35:13.580 Zoran Selinger: We can.
381 00:35:15.530 ⇒ 00:35:16.350 Stuart Posternak: thank,