Meeting Title: GTM Lead Weekly Sync Date: 2026-01-08 Meeting participants: Luke Scorziell, Robert Tseng
WEBVTT
1 00:00:39.530 ⇒ 00:00:40.680 Robert Tseng: A…
2 00:00:40.920 ⇒ 00:00:42.429 Luke Scorziell: Hey, how’s it going?
3 00:00:42.730 ⇒ 00:00:51.659 Robert Tseng: Good. Just give me, like… I’m probably going to join, too. Just give me, like, a couple minutes. I just want to finish my notes here before we start.
4 00:00:51.660 ⇒ 00:00:52.240 Luke Scorziell: Yeah.
5 00:00:52.440 ⇒ 00:00:53.440 Luke Scorziell: That sounds good.
6 00:03:13.380 ⇒ 00:03:16.109 Robert Tseng: Okay, I think I’m ready.
7 00:03:17.720 ⇒ 00:03:19.930 Robert Tseng: So,
8 00:03:20.170 ⇒ 00:03:24.990 Robert Tseng: Yeah, I mean, I guess we may move the time around, but I was trying to just have, like, a weekly…
9 00:03:25.110 ⇒ 00:03:37.450 Robert Tseng: formal kind of check-in with more, like, yeah, you, me, and Utam. I’m just talking about go-to-market more level. And so, typically, I think we would start here.
10 00:03:37.570 ⇒ 00:03:40.019 Luke Scorziell: Just, like, kind of going back to…
11 00:03:40.020 ⇒ 00:03:51.590 Robert Tseng: the assessment of our funnel, and then, you know, if there are any, like, kind of things that we’re seeing that we need to adjust, like, I would probably talk about… spend a little time here.
12 00:03:51.800 ⇒ 00:03:56.499 Robert Tseng: We haven’t really discussed, like, these analyses yet, but, like, I think…
13 00:03:56.660 ⇒ 00:04:13.510 Robert Tseng: would want, you know, once this is a bit more… once… you know, we’re kind of in launch mode right now, so it’s not really a measurement, so I don’t think this is something I would kind of put on you in the next week, but, like, eventually we would, you know, want to be able to do, like, a pipeline review, so…
14 00:04:13.990 ⇒ 00:04:21.089 Robert Tseng: And so, like, you’re kind of spending… you’re kind of walking us through these…
15 00:04:21.480 ⇒ 00:04:24.189 Robert Tseng: Kind of these… these metrics.
16 00:04:24.720 ⇒ 00:04:25.390 Luke Scorziell: Yeah.
17 00:04:26.980 ⇒ 00:04:34.320 Robert Tseng: Yeah, because at that point, we would have multiple things running at once, just wanted to understand
18 00:04:35.510 ⇒ 00:04:49.410 Robert Tseng: the value of our pipeline, but yeah, just kind of giving us the readout on, like, kind of what’s going on here. I think this is something we need to do weekly. And then, yeah, I think on a bi-weekly cadence, like, I wouldn’t necessarily say we need to run through it in this meeting, but…
19 00:04:49.460 ⇒ 00:05:08.479 Robert Tseng: at least, like, having… yeah, we’re just regularly assessing our ICPs and the offers, like, I think that needs to be happening on a bi-weekly cadence. Then, like, I would probably run this. Like, I’d probably run, like, a forecast review, like, I’ll adjust my assumptions after the first few weeks.
20 00:05:10.100 ⇒ 00:05:16.530 Robert Tseng: Yeah, but, like, I just don’t have anything to adjust until, like, the team has filled out at least 4 weeks of this.
21 00:05:16.660 ⇒ 00:05:26.970 Robert Tseng: And then, yeah, I mean, I’m assuming, like, you know, maybe we’ll be making some adjustments on… just, like, from a whole brand…
22 00:05:27.630 ⇒ 00:05:35.330 Robert Tseng: strategy perspective that we can kind of just spend time talking through. So I think, like, this… this call, like, it’ll be just, like, a rotating kind of, like.
23 00:05:35.770 ⇒ 00:05:46.819 Robert Tseng: like, there’ll be, like, a recurring, like, maybe we’ll just run through this every week, but then, like, I think for, like, the bulk of it, it’ll kind of be going through one of these things, and…
24 00:05:46.900 ⇒ 00:05:55.999 Robert Tseng: we can adjust it as we go, but I just… yeah, anyway, like, that’s… that’s trying to, like, put some structure here, so we don’t just, like, come here and then just talk about whatever.
25 00:05:56.310 ⇒ 00:05:59.909 Luke Scorziell: Yeah, no, that sounds good. Okay. Yeah, sweet.
26 00:06:00.870 ⇒ 00:06:04.030 Robert Tseng: But yeah, for now, and then I’m also thinking, like.
27 00:06:04.700 ⇒ 00:06:10.710 Robert Tseng: the ticket that you just assigned to me, I kind of created this as a weekly recurring ticket. I want this to kind of be…
28 00:06:10.900 ⇒ 00:06:22.470 Robert Tseng: like, I’ll put, like, a summary, like, I’ll probably just do, like, a brain dump and, like, have GPT summarize it for me on, like, what we discussed, and then, like, any, like, discussion topics that we need to have here.
29 00:06:24.450 ⇒ 00:06:29.870 Robert Tseng: Yeah, I don’t know if I want it to live in a ticket, or if I want it to live more in, like, the…
30 00:06:30.200 ⇒ 00:06:32.509 Robert Tseng: Like, we have this…
31 00:06:33.550 ⇒ 00:06:41.419 Robert Tseng: notes doc as well. So, I think that’s kind of… need to consolidate there, but,
32 00:06:42.580 ⇒ 00:06:47.199 Robert Tseng: Yeah, actually, probably would move the discussion topics
33 00:06:47.540 ⇒ 00:06:57.730 Robert Tseng: into this dock. So, I’m just gonna… Oh, dear.
34 00:07:04.520 ⇒ 00:07:07.910 Robert Tseng: So, obviously, this was not really planned, but I guess I would kind of…
35 00:07:08.100 ⇒ 00:07:15.300 Robert Tseng: lean on you to come use this as your agenda in the future, so you’d kind of set all this up.
36 00:07:15.850 ⇒ 00:07:22.020 Robert Tseng: But this is what we dove, 5th and 9th…
37 00:07:24.010 ⇒ 00:07:26.690 Luke Scorziell: So these would be specifically for our meetings, most of the time.
38 00:07:26.690 ⇒ 00:07:27.230 Robert Tseng: Yeah.
39 00:07:27.240 ⇒ 00:07:27.930 Luke Scorziell: Path.
40 00:07:33.100 ⇒ 00:07:43.680 Robert Tseng: I mean, you don’t have to use all the different pieces, you can delete whatever you don’t want to use, but, if there are any, like, discussion topics, like, you know, let’s say these are the discussion topics.
41 00:07:44.010 ⇒ 00:07:46.040 Robert Tseng: Let’s… I don’t know, I would just…
42 00:07:46.310 ⇒ 00:07:49.509 Robert Tseng: when I’m here, or, like, kind of at least organize them in some way.
43 00:07:52.790 ⇒ 00:07:56.670 Robert Tseng: Okay, I’m not gonna fix the formatting for now. Like, I think,
44 00:07:56.940 ⇒ 00:08:09.310 Robert Tseng: Yeah, that way, like, Utemaya would be able to kind of see quickly, like, what you want to talk about. Obviously you know what, like, we would try to talk about, which is kind of starting from here, but,
45 00:08:11.570 ⇒ 00:08:18.750 Robert Tseng: Yeah, because eventually I’m going to wind down the, like, almost daily one-on-ones with you, so, probably by the end of next week.
46 00:08:19.270 ⇒ 00:08:20.910 Luke Scorziell: Cam. Yeah.
47 00:08:21.650 ⇒ 00:08:22.230 Luke Scorziell: Okay.
48 00:08:22.230 ⇒ 00:08:29.100 Robert Tseng: We can have multiple check-ins throughout the week, I’m not expecting to only talk to you once a week, but I just, you know, I think we’re just,
49 00:08:29.490 ⇒ 00:08:34.970 Robert Tseng: This is just to have, like, one place that we can kind of just have a… have a good…
50 00:08:35.320 ⇒ 00:08:41.879 Robert Tseng: recurring meeting over, and then everything else is just gonna end up being ad hoc, and not necessarily, like, I’m…
51 00:08:42.179 ⇒ 00:08:44.350 Robert Tseng: Yeah, but, yeah.
52 00:08:44.350 ⇒ 00:08:49.660 Luke Scorziell: And then, can you share this with me? I think I have it, but it’s not popping up.
53 00:08:49.660 ⇒ 00:08:55.089 Robert Tseng: You should have it. It’s in the leadership doc, I think, where I would put it here.
54 00:08:55.320 ⇒ 00:08:56.769 Robert Tseng: Like, this is a gated…
55 00:08:56.960 ⇒ 00:08:57.920 Luke Scorziell: Oh, hello.
56 00:08:58.220 ⇒ 00:08:58.839 Luke Scorziell: Huh.
57 00:08:58.840 ⇒ 00:09:03.120 Robert Tseng: sheet, so not everybody… nobody will be able to access it, except for, us three.
58 00:09:04.330 ⇒ 00:09:06.060 Robert Tseng: At least, that’s how it’s set up.
59 00:09:06.300 ⇒ 00:09:07.000 Robert Tseng: Yeah.
60 00:09:07.660 ⇒ 00:09:10.600 Luke Scorziell: Nice. Leadership trends. Oh, perfect.
61 00:09:11.160 ⇒ 00:09:16.520 Luke Scorziell: I mean, I guess I could just update it.
62 00:09:19.870 ⇒ 00:09:26.260 Robert Tseng: Okay. But for now, yeah, I think, like, just… there’s not really much to update here. I already kind of went through this, and then…
63 00:09:26.410 ⇒ 00:09:30.300 Robert Tseng: I guess, like, things that I’m thinking about,
64 00:09:40.190 ⇒ 00:09:41.180 Robert Tseng: Yeah.
65 00:09:45.440 ⇒ 00:09:47.450 Robert Tseng: It’s not gonna be over the next 6 months.
66 00:09:47.800 ⇒ 00:09:48.940 Robert Tseng: It’s gonna be, like.
67 00:09:49.740 ⇒ 00:09:50.370 Luke Scorziell: Thanks.
68 00:09:52.300 ⇒ 00:09:56.760 Robert Tseng: up 1 to 3 ACPs target over the… over… One month.
69 00:09:58.030 ⇒ 00:10:04.630 Robert Tseng: So… not ICPs, I’m just gonna do… industries. So,
70 00:10:09.430 ⇒ 00:10:17.509 Robert Tseng: maybe it’s home services, we’ve discussed a lot about, I guess, There’s, like, kind of the…
71 00:10:18.430 ⇒ 00:10:25.300 Robert Tseng: CPG, like, marketing, CPG, and then there’s…
72 00:10:25.420 ⇒ 00:10:35.900 Robert Tseng: Utom and I are talking to a couple, like, schools, like, universities as well, in the next couple weeks, so I’m just gonna throw that there. The insights buckets into…
73 00:10:36.910 ⇒ 00:10:39.200 Robert Tseng: I think this is really more…
74 00:10:44.420 ⇒ 00:10:53.280 Robert Tseng: translating ICPs, or like… Bringing… Clear messaging…
75 00:10:58.700 ⇒ 00:11:02.069 Robert Tseng: services to ICPs.
76 00:11:02.670 ⇒ 00:11:11.150 Robert Tseng: So that’s still, like, kind of work in progress. Obviously, you’re working on the, edge to activation…
77 00:11:11.540 ⇒ 00:11:12.510 Luke Scorziell: Yeah.
78 00:11:12.840 ⇒ 00:11:18.010 Robert Tseng: Content campaign.
79 00:11:19.440 ⇒ 00:11:34.380 Robert Tseng: event, campaign… Yeah, and then there’s kind of, like, this broader contents… Strategy… Which, you know, should include…
80 00:11:34.550 ⇒ 00:11:48.010 Robert Tseng: all the… Different content formats… Execution timeline…
81 00:11:52.200 ⇒ 00:11:56.990 Robert Tseng: Yeah, like… I guess this kind of exists?
82 00:12:00.260 ⇒ 00:12:05.020 Robert Tseng: You’re kind of using this… .
83 00:12:05.680 ⇒ 00:12:08.080 Luke Scorziell: And I know, like, like, Ryan has…
84 00:12:08.620 ⇒ 00:12:10.630 Robert Tseng: Yeah, he has this thing, too.
85 00:12:10.840 ⇒ 00:12:24.610 Robert Tseng: So I’m not, like, asking to create another doc. I’m just, like, trying to, like… every time we fan out with, like, a lot of our own things, and then it’s, like, this weekly, like, kind of consolidation needs to happen, or, like, there’s just too many things going in different directions.
86 00:12:25.040 ⇒ 00:12:27.860 Luke Scorziell: Yeah. I think there, too, I’m just, like, a…
87 00:12:28.190 ⇒ 00:12:29.619 Luke Scorziell: I think I said this at a…
88 00:12:30.160 ⇒ 00:12:35.549 Luke Scorziell: Maybe a ton messaged me directly, I don’t… but, like, I’m seeing that Ryan, whenever he gets focused on
89 00:12:36.030 ⇒ 00:12:39.930 Luke Scorziell: we’ll just… You know, for,
90 00:12:40.140 ⇒ 00:12:46.260 Luke Scorziell: For a long time. Which seems good if we get them focused on the right thing.
91 00:12:46.390 ⇒ 00:12:49.929 Robert Tseng: But he has… yeah, he just doesn’t know what to do. Like, he just needs to be told what to do, yeah.
92 00:12:49.930 ⇒ 00:12:50.830 Luke Scorziell: Yeah, like…
93 00:12:51.150 ⇒ 00:13:00.510 Luke Scorziell: I kind of wish I knew that he was spending so long on that graphic yesterday, because honestly, I would have just killed it immediately.
94 00:13:00.510 ⇒ 00:13:04.669 Robert Tseng: I mean, I think it was fine, but it’s, like, it’s… Wait, which graphic?
95 00:13:05.310 ⇒ 00:13:11.740 Luke Scorziell: It’s like a graphic… With, like, all of our faces on it.
96 00:13:11.740 ⇒ 00:13:17.810 Robert Tseng: Oh, the New Year’s thing? Yeah. Yeah, I don’t know why he was doing that. That should totally not be him. We have designers who do that, so…
97 00:13:17.810 ⇒ 00:13:35.290 Luke Scorziell: Yeah, so I think he just got a little… so I’m trying to basically, like, my goal with the content strategy is to outline, like, these are the exact kind of posts that I want, these are the exact kind of, like, things that we should have in the posts, and then kind of give that to him, and then allow him to kind of run with it with all of his different AI stuff.
98 00:13:35.290 ⇒ 00:13:35.970 Robert Tseng: Yeah.
99 00:13:35.970 ⇒ 00:13:41.979 Luke Scorziell: Because I don’t… I don’t really understand what he’s doing, other than that he has systems that are making things quick.
100 00:13:41.980 ⇒ 00:13:46.049 Robert Tseng: Yeah, yeah, I mean, I…
101 00:13:46.360 ⇒ 00:13:57.110 Robert Tseng: Yeah, he… we’ve tried for 2 years to try to, like, teach him strategy and practice. I just… that’s just not how he’s wired. He’s a pure execution freak, and, like, will just…
102 00:13:57.460 ⇒ 00:14:00.320 Luke Scorziell: Yeah. Whatever you told them to do?
103 00:14:00.320 ⇒ 00:14:04.290 Robert Tseng: He will do it, yeah. No, that’s why I’m saying, like, it’s very hard to, like, hire
104 00:14:04.470 ⇒ 00:14:12.059 Robert Tseng: like, someone at the coordinator level compared to him, like, there’s, like… like, yeah, I mean, he just… he just does so much more than, like, your typical
105 00:14:12.210 ⇒ 00:14:16.919 Robert Tseng: person that we… like, a VA that we would hire from, the Philippines or something, so…
106 00:14:16.920 ⇒ 00:14:20.509 Luke Scorziell: Yeah, yeah, so… I… yeah, so far, my impression.
107 00:14:20.510 ⇒ 00:14:22.299 Robert Tseng: Yes, a very raw talent, yes.
108 00:14:22.300 ⇒ 00:14:23.790 Luke Scorziell: Yeah, I like him a lot.
109 00:14:23.950 ⇒ 00:14:27.270 Luke Scorziell: Just need to figure out where to put them.
110 00:14:27.270 ⇒ 00:14:32.110 Robert Tseng: Yeah, yeah, I mean, whatever you tell him to do, he’ll do it. It’s kind of the… kind of the thing.
111 00:14:32.320 ⇒ 00:14:37.760 Luke Scorziell: Yeah, so… Yeah. Okay, cool. Yeah, that’s kind of what I…
112 00:14:37.760 ⇒ 00:14:48.440 Robert Tseng: I didn’t even know he was the one that built that. I did think it was kind of weird, like, this doesn’t really look like something Ann and Hannah would design, but I was like, hey, whatever. I just didn’t really think much of it. I didn’t know he was the one that did that.
113 00:14:48.720 ⇒ 00:14:55.160 Luke Scorziell: Yeah, I mean, it was… it was pretty bad. Like, I was like, I don’t think we should post that.
114 00:14:55.590 ⇒ 00:14:59.529 Luke Scorziell: I don’t know what Anne came up with, because I don’t have permission to the document yet, but…
115 00:14:59.960 ⇒ 00:15:02.159 Luke Scorziell: I was like, I think, you know…
116 00:15:03.550 ⇒ 00:15:06.789 Luke Scorziell: We could have just posted the picture from us meeting, and…
117 00:15:06.790 ⇒ 00:15:07.410 Robert Tseng: Yeah.
118 00:15:07.410 ⇒ 00:15:15.749 Luke Scorziell: Yeah. But I didn’t… I didn’t want to, like, I don’t know, figure out how to balance dental feedback with
119 00:15:16.840 ⇒ 00:15:20.790 Luke Scorziell: Yeah, I don’t want to make him feel like he’s wasted all of his time, but…
120 00:15:20.790 ⇒ 00:15:21.300 Robert Tseng: Yeah.
121 00:15:22.030 ⇒ 00:15:23.619 Luke Scorziell: Still learning. Learning.
122 00:15:23.620 ⇒ 00:15:24.280 Robert Tseng: All good.
123 00:15:25.340 ⇒ 00:15:26.320 Luke Scorziell: So…
124 00:15:29.900 ⇒ 00:15:39.150 Robert Tseng: Yeah, so I think this is kind of, like, kind of… I mean, I’m trying to just recap everything that we’ve discussed, or, like, we need decisions on, so… yeah, I think…
125 00:15:39.620 ⇒ 00:15:42.440 Robert Tseng: From a vertical perspective, so…
126 00:15:42.690 ⇒ 00:15:49.459 Robert Tseng: or I’m trying to push more on the snowflake thing. There’s, like, there’s two ways we’re trying to specialize more.
127 00:15:50.090 ⇒ 00:16:08.799 Robert Tseng: to… in an effort to move upmarket. One is, like, I need an ecosystem partner, which is just, like, Snowflake is an ecosystem, Salesforce is an ecosystem, like, they’re just, like, there’s a lot of… they… they offer everything… they offer the whole suite of tools that help us do our job. That’s what I would consider an ecosystem. Yeah.
128 00:16:09.030 ⇒ 00:16:10.880 Robert Tseng: We don’t… we’re not really, like.
129 00:16:10.990 ⇒ 00:16:14.010 Robert Tseng: fully in the door with Snowflake, and…
130 00:16:14.490 ⇒ 00:16:18.379 Robert Tseng: I don’t know, I feel like I’ve given Holly, like, a…
131 00:16:19.100 ⇒ 00:16:37.790 Robert Tseng: a quarter to try to, like, get her foot in the door, and she’s only gotten us to, like, one contact with Snowflake. So I’m… I might even, like, I might be stepping on… on… in her scope more now, and wanting to, like, just get myself in the… in the fray of, like, trying to figure out how do I get onto Snowflake’s network.
132 00:16:37.850 ⇒ 00:16:50.409 Robert Tseng: I feel like I can do it, like, I’ve figured out how to be, like, a top-five provider for MixedPanel. So, like, I… I’m sure I could end up doing something like that for Snowflake. So, that’s one thing. So there’s, like, a,
133 00:16:50.890 ⇒ 00:16:53.730 Robert Tseng: like… ecosystem…
134 00:16:54.440 ⇒ 00:16:56.810 Luke Scorziell: Do we use them already? Or, like, so…
135 00:16:56.810 ⇒ 00:17:05.929 Robert Tseng: Yeah, we do. And we are in Snowflake. Utam’s actually an expert at Snowflake. We’ve closed a couple deals because of his expertise in Snowflake. So,
136 00:17:06.589 ⇒ 00:17:09.929 Robert Tseng: Yeah, they’re not, like, front and center, we’re never really gonna…
137 00:17:11.010 ⇒ 00:17:20.869 Robert Tseng: it’s… it’s like… it’s like Salesforce. You don’t really, like, talk about Salesforce, you just… but it’s always the thing that’s powering a lot of, like, work at the enterprise level.
138 00:17:21.930 ⇒ 00:17:23.210 Robert Tseng: For us, like.
139 00:17:24.680 ⇒ 00:17:39.539 Robert Tseng: Yeah, I would say half our clients probably use Snowflake because of us right now. So we already have… we’re already in their partner network, we’re just not getting, like, featured enough. And so, I was telling, this story to…
140 00:17:39.760 ⇒ 00:17:58.789 Robert Tseng: UTAM yesterday, but there’s a… there’s an agency here, you can take a look at it if you want. They’re called Typhi. They’ve been around for, like, 10 years. Shopify. They started with Shopify 10 years ago, so… it’s good timing. Obviously, Shopify was just up and coming. I spoke with somebody on their team, like, last week.
141 00:17:59.310 ⇒ 00:18:06.819 Robert Tseng: And, basically the story that they told me was, okay, around, like, 4 years ago, 3 or 4 years ago.
142 00:18:06.820 ⇒ 00:18:24.049 Robert Tseng: they… they were just kind of a small Shopify shop for, like, 5 years, and then they finally decided that they were going to specialize in just automotive. And so, they became just, like, a Shopify implementer for automotive companies, so people that are selling car parts and stuff.
143 00:18:24.140 ⇒ 00:18:37.949 Robert Tseng: Shopify ends up diversifying their product lines. They start shipping a bunch of different… more… more… more solutions. They do retail, so they have a POS system now. What they call Bridge is really just, like,
144 00:18:37.950 ⇒ 00:18:44.760 Robert Tseng: they have, like, a whole ERP as well, so, these are, like, more just other software in the
145 00:18:44.760 ⇒ 00:19:02.299 Robert Tseng: that Shopify purely was just, like, a digital storefront before, didn’t have any of the… of this backend software, but they have in the past few years. And because Typhi did a good job within automotive, and they were quick to adopt Shopify’s new products, and they were to implement it for this
146 00:19:02.330 ⇒ 00:19:14.290 Robert Tseng: particular vertical. That caught Shopify’s attention. Shopify has now kind of promoted them to Platinum Partner, which is the highest status, and their business has exploded over the past 3 years. And they’re expanding to other industries.
147 00:19:14.290 ⇒ 00:19:27.119 Robert Tseng: Shopify is literally flying them out to new countries, new markets that they want. Europe, Asia, whatever, and they’re just handing them all their business, because they just think that these guys know how to implement their full suite of services. So…
148 00:19:27.120 ⇒ 00:19:37.069 Robert Tseng: That’s, like, an example to me of, like, where kind of niching down to get the attention of these bigger platforms or ecosystems is probably the better play.
149 00:19:37.790 ⇒ 00:19:46.230 Robert Tseng: we’ll keep getting handouts from, like, our existing partners, but, like, where I really wanted a poly is, like, to be pushing on, like.
150 00:19:46.590 ⇒ 00:19:56.439 Robert Tseng: like, partnership, like, one… securing one partnership will literally take us to… to, like, to the end. So, like, yeah, I think we just…
151 00:19:56.560 ⇒ 00:20:03.640 Robert Tseng: like, our Vixel is our… is our accelerator community, I can speak more about it, but they were founded by,
152 00:20:03.900 ⇒ 00:20:18.009 Robert Tseng: like, they started and sold an agency over 7 years, they ended up becoming an AWS partner. So similar kind of situation, where they were a small agency for 3 or 4 years, and then they ended up becoming, like.
153 00:20:18.010 ⇒ 00:20:25.320 Robert Tseng: Amazon’s partner, because they co-selled with them on John Deere, which was, like, a big enterprise account for them at the time.
154 00:20:25.380 ⇒ 00:20:40.050 Robert Tseng: after that, Amazon started feeding them deals, and then because their growth kind of accelerated within over 2 years, like, they got bought out, just like that. So, I think that’s kind of, like, one exit strategy, that, like, I think is
155 00:20:40.090 ⇒ 00:20:49.480 Robert Tseng: where I feel like we’re at a similar point now, where we have enough lifeline and budget to kind of, like, go and actually test some more,
156 00:20:49.580 ⇒ 00:21:02.249 Robert Tseng: like, specialization, I guess. And, you know, I just… I want to land in the right… right ecosystem. So, Snowflake just seems to be, like, where we should end up, but, we could… maybe we’ll adjust that along the way.
157 00:21:03.030 ⇒ 00:21:07.689 Luke Scorziell: So yeah, I’m just trying to make some moves on Snowflake, and then on the vertical side.
158 00:21:07.690 ⇒ 00:21:25.860 Robert Tseng: yeah, I mean, we’ve talked about, rather than looking for new industries, like, I think legal is still something I want to do, or whatever, but home services, that’s the bet that I’m gonna make for this month, or this next month, and really just put all my… put whatever energy I can into, like, helping
159 00:21:26.140 ⇒ 00:21:28.709 Robert Tseng: Push for, like.
160 00:21:28.850 ⇒ 00:21:43.979 Robert Tseng: yeah, like, just to… just to crack this industry, at least, like, come up with some way that we can repeatedly test different verticals, and I think it’d be, like, one vertical a month, in addition to, like, the things that you’re doing. Obviously you’re, like, kind of…
161 00:21:44.680 ⇒ 00:22:01.689 Robert Tseng: just, like, turning… like, getting… getting our content, and our outbound kind of back to where it was before, and then I get to kind of, you know, kind of be more opinionated about how we go after certain verticals. So, I think that’s kind of how I think I will…
162 00:22:01.820 ⇒ 00:22:11.040 Robert Tseng: where my time and attention will probably move towards as you’re kind of, like, ramping up here. Yeah.
163 00:22:11.470 ⇒ 00:22:19.410 Luke Scorziell: And then with, like, Snowflake, And the ecosystem specialization, where… Where do you see me…
164 00:22:20.370 ⇒ 00:22:24.530 Luke Scorziell: Being most effective on that, like, helping Like, I…
165 00:22:24.880 ⇒ 00:22:31.900 Luke Scorziell: Yeah, I guess there’s a couple questions. Like, is Holly, at some point, are you gonna want me to be overseeing Holly, or the partnerships?
166 00:22:32.200 ⇒ 00:22:48.280 Robert Tseng: Well, I mean, frankly, I would like to replace Holly, so, like, if Maya ends up coming in, like, I would want her to be in partnerships land. There’s also, like, there’s a guy that we’re trying to bring on to do ops work, but I’ll probably flex him over to partnerships for now.
167 00:22:48.340 ⇒ 00:23:00.479 Robert Tseng: So, like, we’re gonna bring in, like, somebody in the next week or two weeks, and, I basically want to get Holly and Hannah out of partnerships eventually. So,
168 00:23:01.620 ⇒ 00:23:07.380 Robert Tseng: Yeah, like, I’m not expecting you to pick up on the partnership stuff yet, because I just think that it’s just…
169 00:23:07.890 ⇒ 00:23:13.459 Robert Tseng: So much of it is not within… it’s a very… it’s a very different motion,
170 00:23:13.630 ⇒ 00:23:18.579 Robert Tseng: in some sense, it’s easier, because it’s just, like, I mean, maybe you’re seeing some of the channels, like, you’re seeing, like.
171 00:23:18.790 ⇒ 00:23:30.889 Robert Tseng: Snowflake… wait, not Snowflake, Mixpanel’s trying to do an event with us in Austin, right? Yeah. So, like, I got Brainforged to being, whatever, a top 5, top 10 Mixpanel, like, implementer.
172 00:23:31.000 ⇒ 00:23:50.679 Robert Tseng: we’ve connected with a couple people within, like, UTAM’s, like, Rolodex in the region. There’s a new partnerships lead who happens to be in Austin, who, like, is now connected to UTAM, so they just, like, have met up in person a couple times, and they’re like, yeah, let’s throw an event. And that’s just kind of how partnerships goes. It’s a little… it’s a lot more organic, and…
173 00:23:50.680 ⇒ 00:23:57.180 Robert Tseng: like… But, like, the cycle’s a lot longer. So, what will happen is, like.
174 00:23:58.170 ⇒ 00:24:12.620 Robert Tseng: he’ll… we’ll throw this event, we’ll probably bring in, like, 30 to 50 people, mixed panel, they’ll pay the bill, they’ll, like, we’ll, like, do, like, food or something. If you want to be in that event, like, we’d probably fly you out to Austin, and you can kind of be a part of that. It’s just, like, a networking thing.
175 00:24:12.620 ⇒ 00:24:18.890 Robert Tseng: And then after that, we just… that’s, like, a bunch of leads that we… we try to co-sell with Mixpanel.
176 00:24:19.000 ⇒ 00:24:23.039 Robert Tseng: I did this with Amplitude last year,
177 00:24:23.830 ⇒ 00:24:38.949 Robert Tseng: was it, you know, 2 years ago, when I… before I merged with UTAM, in LA, we threw an event with Amplitude, for Tech, for Tech Week in LA. Had about 120 people when I was working with, another guy who was doing partnerships with me then.
178 00:24:38.950 ⇒ 00:24:49.890 Robert Tseng: It was great. Like, I got my first… I got, like, 10 clients out of that… out of that thing, so… Oh. But yeah, it just probably took, like, 6 months of, like, planning, like.
179 00:24:49.990 ⇒ 00:24:57.580 Robert Tseng: To… to really get… get… get to that. And then, like, the… the Apple II partnerships lead left, and so we kind of fell out of, like.
180 00:24:57.730 ⇒ 00:25:12.539 Robert Tseng: favor with Amplitude, and I haven’t been able to replicate or bring the same type of momentum over to Brainforge. So, I think, like, that’s… I’m just, like, kind of describing, like, kind of how partnership cycles work. They’re just, like, a lot longer. It’s very indirect, because you have to, like.
181 00:25:12.660 ⇒ 00:25:15.469 Robert Tseng: Build the relationship with the… with, like, a…
182 00:25:15.620 ⇒ 00:25:28.159 Robert Tseng: with a vendor, and then, like, kind of do something together, and whatever. Whereas, like, what you’re doing is a lot more, kind of, in our control, I guess. And I think that’s probably a better place to start.
183 00:25:28.790 ⇒ 00:25:32.780 Luke Scorziell: Yeah, okay, when is the… do you know when the MixPanel event is yet?
184 00:25:32.780 ⇒ 00:25:38.499 Robert Tseng: No, no, I think they’re just… they’re just… they’re just throwing ideas out right now. I don’t think anything’s been planned, but…
185 00:25:38.500 ⇒ 00:25:43.540 Luke Scorziell: Okay, yeah, I mean, I’d love to come out. I think just being around more…
186 00:25:44.180 ⇒ 00:25:49.869 Luke Scorziell: Generally, I mean, seeing that would be helpful, and I’m happy to help plan and all that stuff, but, like, as much as I can learn and be…
187 00:25:50.090 ⇒ 00:25:52.539 Luke Scorziell: In the, like, room, I think it was, like…
188 00:25:52.540 ⇒ 00:25:53.170 Robert Tseng: Yeah.
189 00:25:53.170 ⇒ 00:25:53.730 Luke Scorziell: Great.
190 00:25:55.440 ⇒ 00:25:55.850 Robert Tseng: Yeah.
191 00:25:55.850 ⇒ 00:26:00.389 Luke Scorziell: And, yeah, I mean, Maya… I’m like.
192 00:26:01.370 ⇒ 00:26:07.280 Luke Scorziell: kind of… I moved up my meeting with her to tomorrow from next week, so I was just like, I just want to try to…
193 00:26:07.460 ⇒ 00:26:09.650 Luke Scorziell: See if we can start things moving.
194 00:26:09.820 ⇒ 00:26:16.330 Luke Scorziell: Oh, okay. I mean, I don’t know, but just, she’s… she’s focused on… she’s done a lot of community-based marketing, too, where she’.
195 00:26:16.330 ⇒ 00:26:20.530 Robert Tseng: Yeah, I saw that on her LinkedIn, so I thought maybe that could be interesting, yeah.
196 00:26:20.740 ⇒ 00:26:26.710 Luke Scorziell: Yeah, so I… I just… I don’t know where she’s at, like, if she’s working with a bunch of clients right now.
197 00:26:26.860 ⇒ 00:26:32.209 Luke Scorziell: what her, like, desires and wants are, but I know, like, we have a really good working relationship, and…
198 00:26:32.560 ⇒ 00:26:35.500 Luke Scorziell: Like, I don’t know. I’m like…
199 00:26:37.060 ⇒ 00:26:40.429 Luke Scorziell: I don’t know, I have to see. I have no clue. All this is, like, speculative.
200 00:26:40.430 ⇒ 00:26:41.459 Robert Tseng: Yeah, yeah, no worries.
201 00:26:41.460 ⇒ 00:26:42.260 Luke Scorziell: It’s, like, bizarre.
202 00:26:42.260 ⇒ 00:26:54.459 Robert Tseng: If I did put the idea in my head. To have, like, a Luke counterpart on the partnership side, I’d be like, yeah, I think I would prefer that over our current setup. So that’s why I’m saying what I… that’s why I’m… I’m thinking about, kind of.
203 00:26:54.770 ⇒ 00:26:55.969 Robert Tseng: Doing it this way.
204 00:26:56.110 ⇒ 00:26:59.220 Luke Scorziell: Yeah, I mean, she’s… yeah,
205 00:27:00.450 ⇒ 00:27:03.659 Luke Scorziell: very… speak very highly of her. But…
206 00:27:04.550 ⇒ 00:27:06.470 Robert Tseng: Yeah, okay.
207 00:27:06.560 ⇒ 00:27:11.859 Luke Scorziell: And then, with… so with Vixel, what is the… can you tell me more about that? The…
208 00:27:12.490 ⇒ 00:27:14.699 Robert Tseng: Oh, yeah, I mean, that’s just like,
209 00:27:14.930 ⇒ 00:27:19.420 Robert Tseng: we’re… we’re still active in their community. They… we do, like,
210 00:27:19.750 ⇒ 00:27:34.679 Robert Tseng: regular check-ins with them, so… this is not, like, a pitch to, like, clients. This is just, like, a… we have an opportunity to, like, teach something to the Vixel community, to all the other startups that are in their network. I don’t know, it’s probably, like, 30 to 50 companies.
211 00:27:34.680 ⇒ 00:27:35.820 Luke Scorziell: Yeah.
212 00:27:35.980 ⇒ 00:27:50.560 Robert Tseng: yeah, like, we do, like, a community sharing kind of thing. So, my request to Vixel was, like, okay, if you want us to speak, then we need to be able to repurpose it into content, and so… and we want to be able to choose the topic. So, I think that’s kind of where we kind of
213 00:27:51.130 ⇒ 00:27:54.210 Robert Tseng: I guess, Ben looped you in, and it was like, okay, well.
214 00:27:55.660 ⇒ 00:27:58.179 Robert Tseng: What should we… what should we,
215 00:27:58.800 ⇒ 00:28:08.929 Robert Tseng: talk about, then. Like, yeah, we could really talk about anything, anything that’s useful for, kind of, like, the content that you, kind of, see, like, you want to put out.
216 00:28:08.980 ⇒ 00:28:19.719 Robert Tseng: I guess we would host the event, like, end of January, so I’m assuming you’d get a bunch of video clips and, like, posts coming out of that, like, you could get a whole, like, set of, like, maybe, like.
217 00:28:20.450 ⇒ 00:28:23.620 Robert Tseng: 8 to 10 things out of that.
218 00:28:24.630 ⇒ 00:28:26.920 Robert Tseng: Yeah, like, I think that’s… that’s all it was.
219 00:28:27.110 ⇒ 00:28:28.630 Luke Scorziell: That’s over our… over Zoom.
220 00:28:29.440 ⇒ 00:28:31.229 Robert Tseng: Yeah, we’ll do it over Zoom.
221 00:28:33.010 ⇒ 00:28:33.440 Luke Scorziell: I mean…
222 00:28:33.440 ⇒ 00:28:41.439 Robert Tseng: Yeah, I mean, they’re actually… they’re based in Austin as well, so I might have Utam go over in person if he decides to do it. Otherwise, like, I’ll do it, and I’ll just do it over Zoom.
223 00:28:43.000 ⇒ 00:28:50.310 Luke Scorziell: So, like, having something that’s… How early are these startups? Are they, like, Pre-Seed.
224 00:28:50.840 ⇒ 00:29:01.959 Robert Tseng: No, no, I mean, like, they’re… it’s a pretty wide range, like, some, like, they actually, like, two companies have been acquired over the past quarter, like, they’re definitely companies that are bigger than us, and they’re…
225 00:29:01.960 ⇒ 00:29:12.909 Robert Tseng: we’re not the smallest ones, we’re, like, somewhere in the middle, so, yeah, but yeah, they’re all, they’re all, they’re all revenue. Like, to be a services company in an accelerator, they all have to be, like.
226 00:29:13.490 ⇒ 00:29:18.180 Robert Tseng: You have to… you have to be doing revenue already, so that at least they’re doing 500 grand a year.
227 00:29:18.590 ⇒ 00:29:19.290 Luke Scorziell: Okay.
228 00:29:19.290 ⇒ 00:29:20.780 Robert Tseng: Yeah. Yeah, I mean, maybe…
229 00:29:20.960 ⇒ 00:29:27.960 Luke Scorziell: Maybe this would be a good, like, experimentation on, like, trying out one of the, like, that mid-market, or not mid-market, scale-up ICP.
230 00:29:28.250 ⇒ 00:29:31.200 Luke Scorziell: That we talked about, like, creating some content.
231 00:29:31.470 ⇒ 00:29:32.630 Luke Scorziell: Around that.
232 00:29:33.540 ⇒ 00:29:35.379 Robert Tseng: Yeah, yeah, yeah, sure, maybe.
233 00:29:35.660 ⇒ 00:29:36.510 Luke Scorziell: Okay.
234 00:29:36.620 ⇒ 00:29:38.149 Luke Scorziell: I can…
235 00:29:38.590 ⇒ 00:29:43.130 Robert Tseng: There’s no rush on that, that’s still, like, kind of two weeks away, so it’s just, you know, we’re…
236 00:29:43.320 ⇒ 00:29:49.319 Robert Tseng: I mean, I think they want some ideas on, like, what topics we’re interested in pitching, so I think just, like.
237 00:29:50.330 ⇒ 00:29:52.140 Robert Tseng: Kind of… having that.
238 00:29:52.400 ⇒ 00:29:57.380 Robert Tseng: Something like that to send to them by next week would be good, but, yeah.
239 00:29:58.360 ⇒ 00:30:06.120 Luke Scorziell: Okay, yeah, good opportunity, I guess, to, like, dive in a little deeper. .
240 00:30:06.760 ⇒ 00:30:09.260 Robert Tseng: Yeah, and they’re, and they’re, like,
241 00:30:09.700 ⇒ 00:30:26.900 Robert Tseng: I mean, at this point, there are, like, go-to-market advisors, so if you want to learn anything about, like, go-to-market, like, we’ll… we’ll connect you to them soon. They have a good knowledge base, like, they know how to sell services, like, you know, so I think, like, and I feel like we should just be using
242 00:30:27.180 ⇒ 00:30:29.260 Robert Tseng: leveraging them more, we still pay, like.
243 00:30:29.490 ⇒ 00:30:46.630 Robert Tseng: annual dues, which are not ex… that are not cheap, so I want more people from our team to be asking questions. Like, before, we had Ryan be the representative, but, like, Ryan doesn’t really know what to ask, so it was just not really, like, high… it wasn’t, like, thinking strategically enough,
244 00:30:46.710 ⇒ 00:31:04.659 Robert Tseng: But yeah, you just imagine you’re… you get access to a room of, like, you know, five… five ex-founders that have all sold services companies, and, you know, anything you want to ask about, go-to-market, things that you’re thinking through, positioning or strategy, like, you can… you can ask them directly, and you don’t have to just get Utam and Mai’s.
245 00:31:05.210 ⇒ 00:31:10.160 Robert Tseng: uninformed opinion. We’re just, like… I mean, we… we’re, like, more, kind of, from…
246 00:31:10.770 ⇒ 00:31:20.139 Robert Tseng: like, boot… from the boots-on-the-ground perspective, but, like, they’re maybe, like, you know, they’re, like, the commanders, or whatever. We don’t really see it from their side yet.
247 00:31:20.510 ⇒ 00:31:26.379 Luke Scorziell: Yeah, okay. Yeah, that’d be cool. Is it, like, monthly meetings, or you just reach out whenever, or how does it work?
248 00:31:26.380 ⇒ 00:31:37.349 Robert Tseng: We have a… we have a Slack channel with them, so you can actually just Slack them whenever you want. I have a call with them later this week, or, like, not this week, later today, where I’m gonna basically demo and walk them through
249 00:31:37.720 ⇒ 00:31:44.629 Robert Tseng: this whole review process, they had some feedback for… for what I had here, so anytime I, like, make any sort of, like.
250 00:31:46.220 ⇒ 00:31:49.070 Robert Tseng: go-to-market decision, I usually run it… run it by them.
251 00:31:49.370 ⇒ 00:31:50.909 Luke Scorziell: Oh, cool. Yeah.
252 00:31:50.910 ⇒ 00:31:56.680 Robert Tseng: Like, I don’t… I don’t agree with their opinion on everything, but, like, I think they’re just… it’s just helpful to have them there.
253 00:31:56.880 ⇒ 00:31:59.650 Luke Scorziell: Yeah, that’s a kind of thing, you’re thinking.
254 00:31:59.650 ⇒ 00:32:00.320 Robert Tseng: Yeah.
255 00:32:01.020 ⇒ 00:32:06.549 Luke Scorziell: Yeah, I’m down. I mean, I’m kind of soaking in as much information as I can at this point, so…
256 00:32:06.550 ⇒ 00:32:07.160 Robert Tseng: Okay.
257 00:32:07.320 ⇒ 00:32:08.120 Luke Scorziell: Cool.
258 00:32:08.320 ⇒ 00:32:11.850 Luke Scorziell: so, yeah, however… If it’s Joy.
259 00:32:11.850 ⇒ 00:32:20.110 Robert Tseng: Yeah, I’ll probably just throw you into the Slack channel first, and then, like, because you’re helping us with this, it’d be a good way to intro you, because be like, hey, Luke’s helping us, like, kind of…
260 00:32:20.240 ⇒ 00:32:25.589 Robert Tseng: plan for, like, this, whatever, the workshop thing at the end of the month, also.
261 00:32:25.830 ⇒ 00:32:31.980 Robert Tseng: I’ll probably swap you and Ryan out, like, yeah, so… Yeah.
262 00:32:33.860 ⇒ 00:32:38.829 Luke Scorziell: Sweet. Let’s see… I guess that’s…
263 00:32:40.710 ⇒ 00:32:42.189 Luke Scorziell: What else do we have on there?
264 00:32:48.770 ⇒ 00:32:58.989 Robert Tseng: I did look through… maybe we could… I was, like, starting to look through your, you had a…
265 00:32:59.450 ⇒ 00:33:00.409 Robert Tseng: other than this?
266 00:33:01.020 ⇒ 00:33:01.750 Robert Tseng: Yeah.
267 00:33:02.140 ⇒ 00:33:02.910 Luke Scorziell: Oh, yeah.
268 00:33:05.730 ⇒ 00:33:08.459 Robert Tseng: Is there anything you wanted to talk about here?
269 00:33:09.000 ⇒ 00:33:16.529 Luke Scorziell: Oh, I mean, I think I’m getting a better feel for… If you go down…
270 00:33:17.300 ⇒ 00:33:21.429 Robert Tseng: Okay, is this even the… I thought you sent, like, a brief. Is this… is this the one?
271 00:33:21.780 ⇒ 00:33:25.429 Luke Scorziell: Wait, what were you thinking about?
272 00:33:27.290 ⇒ 00:33:28.199 Luke Scorziell: For content?
273 00:33:29.110 ⇒ 00:33:32.800 Robert Tseng: Yeah, like, I saw a… thing from you
274 00:33:34.550 ⇒ 00:33:37.579 Robert Tseng: In some Slack thread with Utam.
275 00:33:39.340 ⇒ 00:33:39.860 Luke Scorziell: Good.
276 00:33:39.860 ⇒ 00:33:41.050 Robert Tseng: Is this the same thing?
277 00:33:41.370 ⇒ 00:33:44.109 Luke Scorziell: If you go to the content ideas, I think.
278 00:33:47.290 ⇒ 00:33:51.230 Luke Scorziell: Bear… .
279 00:33:51.630 ⇒ 00:33:53.240 Robert Tseng: Yeah, it was this one, right?
280 00:33:53.240 ⇒ 00:33:55.550 Luke Scorziell: Yeah, yeah, sorry, I’m working on putting that in.
281 00:33:55.550 ⇒ 00:33:58.530 Robert Tseng: There it is. Is this it? Yeah, some…
282 00:34:00.980 ⇒ 00:34:03.759 Robert Tseng: Okay, this is what I was, like, starting to look through, yeah.
283 00:34:03.760 ⇒ 00:34:07.069 Luke Scorziell: Oh, yeah. Yeah, actually, that’d be helpful, too.
284 00:34:10.300 ⇒ 00:34:12.400 Luke Scorziell: I can also…
285 00:34:13.480 ⇒ 00:34:18.480 Luke Scorziell: Yeah, I mean, kind of… this is kind of what I was talking about with Ryan, is like…
286 00:34:18.790 ⇒ 00:34:23.449 Luke Scorziell: Where I can share on… On my side.
287 00:34:23.690 ⇒ 00:34:25.070 Luke Scorziell: Okay.
288 00:34:35.650 ⇒ 00:34:40.120 Luke Scorziell: I’m sure if Alex Lieberman naked in a… Cool, paper.
289 00:34:48.449 ⇒ 00:34:50.420 Luke Scorziell: Yeah, I mean, I think, basically.
290 00:34:50.889 ⇒ 00:34:52.679 Luke Scorziell: what I’m wanting to do here…
291 00:34:52.870 ⇒ 00:34:58.859 Luke Scorziell: and it’s not super organized yet, but it’s kind of go through… I went through a lot of UTAM stuff yesterday,
292 00:34:59.150 ⇒ 00:35:08.130 Luke Scorziell: And kind of got, like, a general vibe of, like, maybe the brand that we could kind of start pursuing with him, which is, like, there’s kind of, like, this gritty…
293 00:35:08.380 ⇒ 00:35:16.979 Luke Scorziell: Like, inside the process of growing as a founder, implementa- like, the values first, kind of, like, these insightful things, being, like, the cheerleader for his team.
294 00:35:17.210 ⇒ 00:35:30.460 Luke Scorziell: I think that’s kind of, like, at least what’s shining out to me so far from the content that, he’s been doing. I had… I went a little bit into yours, but not enough to come up with, like, brand points.
295 00:35:30.710 ⇒ 00:35:31.520 Luke Scorziell: Yet.
296 00:35:31.800 ⇒ 00:35:36.780 Luke Scorziell: But I think… Yeah, I’m kinda hoping… with this.
297 00:35:37.040 ⇒ 00:35:39.340 Luke Scorziell: To give Ryan some feedback.
298 00:35:39.750 ⇒ 00:35:43.170 Luke Scorziell: And just some things to look at. So this is very, like, first draft.
299 00:35:44.800 ⇒ 00:35:50.519 Luke Scorziell: But just, like, giving him… Like, here’s what I like.
300 00:35:50.910 ⇒ 00:35:55.580 Luke Scorziell: And… cause it’s kind of gonna be the same feedback, probably, across a lot of the stuff, that he… Yeah.
301 00:35:55.850 ⇒ 00:36:00.900 Luke Scorziell: Has, and so, like… you know.
302 00:36:01.420 ⇒ 00:36:11.229 Luke Scorziell: kind of thought a stronger hook… I don’t know what this… yeah, most companies don’t fail because of bad products. I feel like it’s kind of a generic, but then we could do, like, catch churn week 1 instead of whatever, or…
303 00:36:11.360 ⇒ 00:36:16.460 Luke Scorziell: Like, don’t get caught off guard by a mistake again, or, you know,
304 00:36:17.450 ⇒ 00:36:24.320 Luke Scorziell: So, yeah, and so I just had ChatGPT rewrite another version of, like, the worst part of leadership isn’t bad news, it’s finding out too late.
305 00:36:25.760 ⇒ 00:36:26.620 Luke Scorziell: And…
306 00:36:27.660 ⇒ 00:36:32.509 Luke Scorziell: So, I think just, yeah, with this… and I might turn it into a database, too, just to kind of,
307 00:36:35.040 ⇒ 00:36:44.580 Luke Scorziell: show, like, here are the posts, here are some posts that we did, here’s, like, feedback that I have on the posts, and then, I don’t know, Ryan, I guess, could hopefully maybe figure out a way to integrate that with,
308 00:36:45.430 ⇒ 00:36:50.390 Luke Scorziell: his… GPT AI thing.
309 00:36:50.390 ⇒ 00:36:51.030 Robert Tseng: Yeah.
310 00:36:51.670 ⇒ 00:36:55.499 Luke Scorziell: And then starting to dig through, like, Just some other.
311 00:36:57.230 ⇒ 00:37:01.270 Robert Tseng: I mean, you can use the post-inspo database thing that I kind of spun up if you want.
312 00:37:01.640 ⇒ 00:37:03.000 Luke Scorziell: Oh yeah, let me…
313 00:37:12.630 ⇒ 00:37:18.389 Robert Tseng: It’s actually… Okay, I just have it bookmarked.
314 00:37:19.030 ⇒ 00:37:20.979 Luke Scorziell: Is it in, Sheets?
315 00:37:23.020 ⇒ 00:37:28.329 Robert Tseng: Yeah, well, it’s actually something that… okay, well, I’ll just… I’ll Slack it to you.
316 00:37:34.350 ⇒ 00:37:43.609 Robert Tseng: So I just call it my workspace for Content Pipeline. Originally, it was for more people, but nobody uses it, so I just ended up turning it into just my own.
317 00:37:44.560 ⇒ 00:37:50.190 Robert Tseng: So I sent… showed you a link, there’s an… like, it’s really for me when I’m ideating on things.
318 00:37:50.950 ⇒ 00:38:00.549 Robert Tseng: And then I… and then, like, I also have, like, a tab there for post inspo, for, like, things that I… I reference when I’m writing my own posts. Like, I don’t know, I’m kind of like…
319 00:38:07.230 ⇒ 00:38:11.220 Luke Scorziell: Yeah. What? So, with… Posting…
320 00:38:12.820 ⇒ 00:38:26.070 Luke Scorziell: like, do you… is there a process that you think would work best with all of us, or that has been working? Because I’m kind of like… it’s like, we gotta… I want the themes and the general stuff, but then it’s like, the day-to-day and specific examples or things and insights that we’re talking about.
321 00:38:26.490 ⇒ 00:38:30.699 Luke Scorziell: like, that’s kind of maybe the gap that I’m currently feeling of how do I…
322 00:38:31.970 ⇒ 00:38:41.139 Robert Tseng: Yeah, so, I mean, this is where I, like, don’t really understand Ryan’s process. I built this for myself when I… if I… I built myself this thing so that I could
323 00:38:41.650 ⇒ 00:38:52.840 Robert Tseng: write something once a week, and, like, I always just have a bunch of, like, ideas there, and, like, I’m… I mean, I spend probably, like, 15 minutes a week doing this, so, like, I don’t know what he does on his side.
324 00:38:52.840 ⇒ 00:38:54.030 Luke Scorziell: Hmm.
325 00:38:54.030 ⇒ 00:38:55.440 Robert Tseng: I think he just, like…
326 00:38:56.400 ⇒ 00:39:01.170 Robert Tseng: I don’t know if you’ve sat down with him and just asked him to walk you through, like, how he, like.
327 00:39:01.680 ⇒ 00:39:09.269 Robert Tseng: what… you know, from a systems perspective, there are some inputs. He’s getting the ideas, because we’re just, like, sending him random messages.
328 00:39:09.270 ⇒ 00:39:24.049 Robert Tseng: those ideas kind of go somewhere. Then he, like, runs it through his prompts to get a draft. I don’t think he really looks at multiple drafts, he just, like, zero shots the first thing, and then he pastes it into assembly, asks us to review it, give him feedback.
329 00:39:24.050 ⇒ 00:39:37.920 Robert Tseng: And then, taking whatever feedback we use, whether it’s in comments or we use… where we verbally give him feedback, he’ll just run it through the same, like, prompt thing again, and it’ll spit out another version. Like, I think it’s really just that.
330 00:39:38.110 ⇒ 00:39:38.920 Robert Tseng: Simple.
331 00:39:39.570 ⇒ 00:39:41.070 Luke Scorziell: Okay, yeah.
332 00:39:41.510 ⇒ 00:39:46.210 Robert Tseng: Whereas for me, I personally don’t like that, like, I would write the hook myself, or like…
333 00:39:46.400 ⇒ 00:39:49.319 Robert Tseng: Yeah, like, I feel like when you…
334 00:39:50.430 ⇒ 00:39:55.010 Robert Tseng: To make prompting effective, you have to have the outline,
335 00:39:55.400 ⇒ 00:39:59.510 Robert Tseng: So, like, having the… writing the hook myself, and then, like, kind of…
336 00:39:59.560 ⇒ 00:40:13.719 Robert Tseng: defining, like, where the different pivot points are in the doc, and then letting that fill in the rest. Like, that’s how I found, like, my AI-generated… like, my stuff’s AI-generated mostly, too, but, like, it just feels more, like.
337 00:40:13.760 ⇒ 00:40:26.660 Robert Tseng: relevant and, like, authentic to myself, because I’ve done at least the 20% of, like, outlining it the way that I would want to. And then I just… I let the AI kind of fill in the rest.
338 00:40:26.790 ⇒ 00:40:32.240 Robert Tseng: I’m sure that’s not how he thinks, because he just doesn’t… yeah, that’s just not how he works.
339 00:40:33.070 ⇒ 00:40:33.700 Luke Scorziell: Yeah.
340 00:40:33.850 ⇒ 00:40:34.880 Luke Scorziell: Okay.
341 00:40:35.690 ⇒ 00:40:37.339 Luke Scorziell: Well, I’ll kind of…
342 00:40:37.860 ⇒ 00:40:45.480 Luke Scorziell: Maybe I can scan through this, then. I think, yeah, this is… this is the area where I’m kind of using, like, the afternoon time that I have a little more space to just think.
343 00:40:45.650 ⇒ 00:40:51.209 Luke Scorziell: to, like… Just zoom out, and…
344 00:40:51.860 ⇒ 00:40:57.440 Luke Scorziell: Think of the things that we want to be writing about on a… like, general… Like, the…
345 00:40:57.710 ⇒ 00:41:04.239 Luke Scorziell: personal, professional lens, the lessons, the founder perspective, like, all that stuff, just so that we can kind of…
346 00:41:04.450 ⇒ 00:41:07.069 Luke Scorziell: start developing, because I can show you,
347 00:41:13.100 ⇒ 00:41:18.340 Luke Scorziell: Like, this isn’t… kind of,
348 00:41:22.300 ⇒ 00:41:31.219 Luke Scorziell: this is different, or I was doing this at some point for me, but, like, you know, it’s like, you have different types of posts that you could write, and then you have different topics.
349 00:41:31.220 ⇒ 00:41:31.810 Robert Tseng: Yeah.
350 00:41:31.810 ⇒ 00:41:34.299 Luke Scorziell: That you could write about, and so, like, if this was just…
351 00:41:34.300 ⇒ 00:41:35.400 Robert Tseng: Yeah.
352 00:41:35.570 ⇒ 00:41:37.009 Luke Scorziell: Yeah, if we just had, like.
353 00:41:37.200 ⇒ 00:41:42.549 Luke Scorziell: story… like, it could literally just be this, even, if we wanted it to. Yeah.
354 00:41:42.550 ⇒ 00:41:44.050 Robert Tseng: Yeah, you could just take this, yeah.
355 00:41:44.050 ⇒ 00:41:47.919 Luke Scorziell: And then just have, like, what are the top 10 topics that we want to be talking about weekly.
356 00:41:48.220 ⇒ 00:41:52.569 Luke Scorziell: This is when I was gonna start a…
357 00:41:53.120 ⇒ 00:41:56.459 Luke Scorziell: Some kind of Christian coaching thing, I don’t know. Yeah.
358 00:41:56.460 ⇒ 00:42:02.320 Robert Tseng: No, I mean, this is how… yeah, I mean, I would probably build something like this as well, so…
359 00:42:02.320 ⇒ 00:42:09.539 Luke Scorziell: Okay. And then, yeah, like, even with this, like, this was a whole class, maybe I could point Ryan towards this class.
360 00:42:09.770 ⇒ 00:42:20.740 Luke Scorziell: But it’s just, like… You know, your problem, internal struggles, whatever, and then… It’s got, like…
361 00:42:20.740 ⇒ 00:42:25.809 Robert Tseng: I don’t think he can build, like, a system. I feel like you should build it for him, and then tell him to, like, plug into it.
362 00:42:26.060 ⇒ 00:42:27.200 Luke Scorziell: Okay, okay.
363 00:42:27.200 ⇒ 00:42:31.109 Robert Tseng: my recommendation. Like, I’ve sent him a lot of stuff to look at, he just…
364 00:42:31.550 ⇒ 00:42:37.230 Robert Tseng: he’s always like, I think what I do is better, and I’m like, okay, well, you know, yeah, which…
365 00:42:37.440 ⇒ 00:42:49.409 Robert Tseng: I mean, I get it, like, so the classes, they… the class stuff, I mean, classes never really show you, like, the hard parts of it, they just show you the easy parts. I’ve always found, kind of, like, people demoing their systems to be, kind of.
366 00:42:50.700 ⇒ 00:42:59.080 Robert Tseng: So, like, well, I mean, you’re kind of… you’re just showing me what works. That’s kind of how product demos work, too, but you’re not showing me what doesn’t work, so…
367 00:42:59.750 ⇒ 00:43:05.879 Luke Scorziell: Yeah, that’s… yeah. Yeah, because I think even with this, it does get a little bit, like, it’s not as easy as it looks to just…
368 00:43:05.880 ⇒ 00:43:13.109 Robert Tseng: Yeah, yeah, I mean, it’s probably more verbose than it needs to be, and like… but yeah, so… yeah, I think if you’re just gonna adapt it to…
369 00:43:14.520 ⇒ 00:43:30.310 Robert Tseng: something that works, but yeah, I think this is generally how I approach it, too. Like, I think there is some matrix, there is, like, topics, keywords, like, being able to pre… predefine what some of… what good hooks are, like, you need to have all of those things in place so that you can feed it into
370 00:43:30.570 ⇒ 00:43:41.900 Robert Tseng: an AI model that, like, can learn what does good look like, and really what does good not look like? You need to have those guardrails in place in order to train, like, a more consistent output.
371 00:43:41.980 ⇒ 00:43:43.549 Luke Scorziell: Okay. Rather than…
372 00:43:43.780 ⇒ 00:43:48.310 Robert Tseng: you know, he just has, like, a very verbose custom GPT prompt.
373 00:43:48.430 ⇒ 00:43:53.170 Robert Tseng: that… You know, is… It’s…
374 00:43:53.720 ⇒ 00:44:01.260 Robert Tseng: I don’t… I think there’s a… there’s a limit. Like, context windows have gotten better, and so you can… you can just throw as much as you want into the prompt.
375 00:44:01.490 ⇒ 00:44:07.450 Robert Tseng: But that actually doesn’t lead to better, like, performance. So, I do think, like, that’s…
376 00:44:08.420 ⇒ 00:44:27.769 Robert Tseng: I mean, this is what we learn in our data projects as well, when we’re doing any AI development, like, you need to show examples of what good is, and you have to show examples of what good is not, and in order for the model to, like, better, like, triangulate what’s… what’s, like, how to… how to define… how to produce content that’s a little bit more controlled.
377 00:44:29.660 ⇒ 00:44:30.170 Robert Tseng: Yeah.
378 00:44:31.260 ⇒ 00:44:33.039 Luke Scorziell: Yeah, cause I think,
379 00:44:34.620 ⇒ 00:44:38.180 Luke Scorziell: I mean, I don’t know, Utam kind of had his own thoughts, but I’m not…
380 00:44:39.370 ⇒ 00:44:50.379 Luke Scorziell: like, some of the more vague posts, it’s like, you get to the end of the post, and you’re like, I don’t know why I’m reading this. Or, like, it… Yeah. Just, like, seems like this. Like, you guys are very smart, and I think if we’re trying to compete with, like.
381 00:44:50.870 ⇒ 00:44:56.300 Luke Scorziell: or get on the level of, like, Bain, BCG, McKinsey, like, you know, it’s…
382 00:44:56.570 ⇒ 00:44:58.690 Luke Scorziell: At some point, gonna shift from…
383 00:44:59.170 ⇒ 00:45:01.539 Luke Scorziell: Just, we’re putting out random content to, like…
384 00:45:01.940 ⇒ 00:45:03.969 Luke Scorziell: These guys are really smart, and I want to work with them.
385 00:45:04.480 ⇒ 00:45:05.689 Robert Tseng: Yeah, yeah, I agree.
386 00:45:05.690 ⇒ 00:45:10.980 Luke Scorziell: So… But okay, well, I’ll start… yeah, that’s kind of my, like.
387 00:45:11.930 ⇒ 00:45:16.849 Luke Scorziell: project that I’m wanting to figure out. And then… and then the other thing that…
388 00:45:17.230 ⇒ 00:45:22.820 Luke Scorziell: I think I’ll start doing with the ICPs is just, trying to plan some of those research calls and stuff. I just haven’t…
389 00:45:23.000 ⇒ 00:45:24.530 Luke Scorziell: Didn’t get around to that yesterday.
390 00:45:24.890 ⇒ 00:45:27.739 Robert Tseng: Yeah, no worries. And yeah, I think I…
391 00:45:28.130 ⇒ 00:45:30.500 Robert Tseng: you know, I’ve already told you, kind of, the… what…
392 00:45:30.640 ⇒ 00:45:43.069 Robert Tseng: Well, I’ll keep… I need to connect the services to the ICP, and then, yeah, I’m gonna… vertical… vertical specialization, ecosystem socialization. Those are what I’m thinking about.
393 00:45:43.500 ⇒ 00:45:44.120 Luke Scorziell: Cam.
394 00:45:44.480 ⇒ 00:45:45.460 Luke Scorziell: Fantastic.
395 00:45:45.850 ⇒ 00:45:46.470 Robert Tseng: Alright.
396 00:45:46.810 ⇒ 00:45:47.490 Luke Scorziell: Cool.
397 00:45:48.320 ⇒ 00:45:51.660 Luke Scorziell: Have a good day. Talk to you later. Yeah, sounds good.