Meeting Title: GTM Team Weekly Sync Date: 2025-12-24 Meeting participants: Fireflies.ai Notetaker Joules, Luke’s Notetaker, Luke Scorziell, Joules Asuncion
WEBVTT
1 00:04:53.990 ⇒ 00:04:55.280 Luke Scorziell: mother-in-law stuff.
2 00:05:37.920 ⇒ 00:05:39.799 Joules Asuncion: Hey, Lou, how we doing?
3 00:05:43.630 ⇒ 00:05:44.490 Luke Scorziell: Alright, Doctor.
4 00:05:46.930 ⇒ 00:05:48.389 Joules Asuncion: Hello? I’m sorry, can you hear me?
5 00:05:49.110 ⇒ 00:05:49.860 Joules Asuncion: Everything’s fine.
6 00:05:51.980 ⇒ 00:05:54.539 Joules Asuncion: I think you’re cutting in and out.
7 00:05:57.490 ⇒ 00:05:59.050 Luke Scorziell: How’s that? Is this better?
8 00:05:59.050 ⇒ 00:06:00.649 Joules Asuncion: Yeah, that’s good, yeah.
9 00:06:02.290 ⇒ 00:06:07.249 Luke Scorziell: Sweet. Yeah, just going through and…
10 00:06:08.300 ⇒ 00:06:14.789 Luke Scorziell: moving around the meetings for tomorrow. So… What does she make?
11 00:06:15.680 ⇒ 00:06:18.010 Luke Scorziell: Yeah, Christmas over here.
12 00:06:18.160 ⇒ 00:06:21.520 Luke Scorziell: How’s everything going today?
13 00:06:22.450 ⇒ 00:06:32.550 Joules Asuncion: Oh, it’s okay. It’s actually Christmas Eve here in the Philippines, so a lot of my relatives actually got into the house, and they’re, like, celebrating and stuff, but I’m working.
14 00:06:33.120 ⇒ 00:06:34.780 Luke Scorziell: Oh, are they at the same house as you?
15 00:06:35.510 ⇒ 00:06:40.139 Joules Asuncion: No, they just come by in this kind of, occasions.
16 00:06:40.730 ⇒ 00:06:43.869 Luke Scorziell: Yeah. Oh, cool.
17 00:06:45.610 ⇒ 00:06:51.510 Luke Scorziell: That is… exciting. Do you have any plans for Christmas tomorrow? I know you said you were gonna play, like, basketball or something.
18 00:06:52.640 ⇒ 00:06:54.830 Joules Asuncion: Yeah, well, did…
19 00:06:55.200 ⇒ 00:07:02.900 Joules Asuncion: I don’t actually have, like, a concrete plan. Like, I think I’ll be hanging out with some of my cousins, but…
20 00:07:03.370 ⇒ 00:07:08.929 Joules Asuncion: Definitely just, like, 2-3 hours coffee session, and, we’re done.
21 00:07:10.080 ⇒ 00:07:11.130 Luke Scorziell: Yeah, yeah.
22 00:07:11.360 ⇒ 00:07:18.509 Luke Scorziell: Bang. Well, that sounds fun. Yeah, I’m, up with my girlfriend’s family, so we’re gonna do…
23 00:07:18.930 ⇒ 00:07:21.249 Luke Scorziell: Christmas with them, and then,
24 00:07:21.770 ⇒ 00:07:24.679 Luke Scorziell: Should be kind of a fun day all day.
25 00:07:26.440 ⇒ 00:07:27.160 Luke Scorziell: But…
26 00:07:27.160 ⇒ 00:07:32.130 Joules Asuncion: Oh, I think Hannah left the chat,
27 00:07:33.170 ⇒ 00:07:39.969 Joules Asuncion: Like, on… on this… on… on the thread. On, actually, the message, she replied.
28 00:07:40.210 ⇒ 00:07:49.160 Joules Asuncion: Like, we have our call in a bit, but we can keep it async. Seems like the Circle Back campaign is the most urgent one to push on before the year ends.
29 00:07:51.730 ⇒ 00:07:59.590 Joules Asuncion: Yeah, so what do you think about, about the message? Are we confidently enough to, like, send it out for today?
30 00:08:01.170 ⇒ 00:08:01.860 Luke Scorziell: I don’t know.
31 00:08:01.990 ⇒ 00:08:06.910 Luke Scorziell: Let me see, so the last one would be… the…
32 00:08:06.910 ⇒ 00:08:07.520 Joules Asuncion: Yeah, that’s…
33 00:08:08.080 ⇒ 00:08:10.000 Luke Scorziell: one that I sent in the,
34 00:08:11.580 ⇒ 00:08:14.650 Luke Scorziell: Kind of, hey, er, here, I’ll just share my screen.
35 00:08:20.220 ⇒ 00:08:22.310 Joules Asuncion: Yep, that one. The last one.
36 00:08:22.510 ⇒ 00:08:23.240 Joules Asuncion: Yeah, I saw it.
37 00:08:23.240 ⇒ 00:08:24.210 Luke Scorziell: Actually.
38 00:08:25.380 ⇒ 00:08:30.900 Joules Asuncion: Yeah, I think it’s, it’s very, it’s very, like, specific, and I think, yeah, I think…
39 00:08:31.420 ⇒ 00:08:33.030 Joules Asuncion: I think we can send it out.
40 00:08:34.230 ⇒ 00:08:38.730 Luke Scorziell: Yeah, I mean, I think this sounds… or, I mean, I guess I wrote it, but
41 00:08:38.900 ⇒ 00:08:43.680 Luke Scorziell: Yeah, I think it looks good, and, like, I think, yeah, going back and forth with us has been… Yeah.
42 00:08:44.300 ⇒ 00:08:47.759 Luke Scorziell: Super helpful. For you, I guess, was this, like.
43 00:08:48.800 ⇒ 00:08:56.200 Luke Scorziell: Because I know you’re doing, like, the coordination, and so is it more helpful for me to kind of write the messaging, and then give it to you to implement?
44 00:08:57.010 ⇒ 00:09:09.929 Joules Asuncion: Yeah, actually, when I saw you, like, throwing things together with you time, I actually just, read all the lines, and just basically, like, you know,
45 00:09:11.440 ⇒ 00:09:17.400 Joules Asuncion: Just trying to… I’m just trying to understand, as well, on how will…
46 00:09:17.570 ⇒ 00:09:24.210 Joules Asuncion: be approaching our customer in this holiday, so… Yeah.
47 00:09:25.660 ⇒ 00:09:29.690 Luke Scorziell: Yeah, I think it’s, like, if, you know, looking… you can still see my screen, right?
48 00:09:30.220 ⇒ 00:09:30.850 Joules Asuncion: Yeah.
49 00:09:31.150 ⇒ 00:09:32.550 Luke Scorziell: Okay, so,
50 00:09:33.460 ⇒ 00:09:38.320 Luke Scorziell: Yeah, like, the short, simple, like, hope you’re doing well, getting the nice news out of the way, like.
51 00:09:38.640 ⇒ 00:09:41.410 Luke Scorziell: share we give our clients. So, something I’m… I mean…
52 00:09:41.630 ⇒ 00:09:50.169 Luke Scorziell: I’ll give you more direction on this too, but I think confidence, Confidence and decisions… So making…
53 00:09:50.940 ⇒ 00:09:55.459 Luke Scorziell: faster, more confident decisions, I think, is gonna be, like, a… Something that we…
54 00:09:55.460 ⇒ 00:09:55.920 Joules Asuncion: Yeah.
55 00:09:55.920 ⇒ 00:09:59.079 Luke Scorziell: maybe experiment with highlighting, so that’s kind of how I read.
56 00:09:59.420 ⇒ 00:10:07.610 Luke Scorziell: Did these, stats, too, so, like, StackBlitz made 3 times more decisions each week.
57 00:10:07.730 ⇒ 00:10:15.540 Luke Scorziell: And then they spent, by reducing their time, Insomnia was able to make more strategic bets on ads after getting back 90 minutes a day.
58 00:10:16.020 ⇒ 00:10:21.179 Luke Scorziell: And ABC Commercial quadrupled their…
59 00:10:21.470 ⇒ 00:10:25.009 Luke Scorziell: CSRAI agents from 5 to 25, I think, quote.
60 00:10:25.010 ⇒ 00:10:25.710 Joules Asuncion: Yeah.
61 00:10:26.890 ⇒ 00:10:29.150 Luke Scorziell: 5 best.
62 00:10:30.870 ⇒ 00:10:32.000 Luke Scorziell: But I think…
63 00:10:32.000 ⇒ 00:10:34.799 Joules Asuncion: We can, we can, we can put that as doubled.
64 00:10:34.980 ⇒ 00:10:40.130 Joules Asuncion: Or, I don’t know, do we want it to be, like,
65 00:10:40.390 ⇒ 00:10:43.469 Joules Asuncion: Maybe, like, hyperbole, kind of?
66 00:10:43.640 ⇒ 00:10:45.210 Joules Asuncion: Kind of email, or…
67 00:10:47.090 ⇒ 00:10:52.089 Luke Scorziell: No, well, because if it went from 5 to 25, that’s, you know, that’s 5 times the number of agents.
68 00:10:52.090 ⇒ 00:10:55.110 Joules Asuncion: Yeah, and then… Pendle here.
69 00:10:55.110 ⇒ 00:10:56.710 Luke Scorziell: I think that’s fine,
70 00:10:58.100 ⇒ 00:11:02.659 Luke Scorziell: Imagine the confidence you can have in 2026 with more data, more decisions, and more time.
71 00:11:03.260 ⇒ 00:11:08.700 Luke Scorziell: It’d be… More than open to carve out some time to chat.
72 00:11:09.320 ⇒ 00:11:11.339 Luke Scorziell: Let me know if you’re open to catch up.
73 00:11:12.910 ⇒ 00:11:13.920 Joules Asuncion: Yeah.
74 00:11:13.920 ⇒ 00:11:21.410 Luke Scorziell: Maybe we could say, like, I’d love to… Fired.
75 00:11:22.060 ⇒ 00:11:22.860 Luke Scorziell: Whoa.
76 00:11:24.080 ⇒ 00:11:24.920 Luke Scorziell: Yeah.
77 00:11:30.350 ⇒ 00:11:31.469 Luke Scorziell: That’s a good point.
78 00:11:33.100 ⇒ 00:11:35.429 Luke Scorziell: Let me know if you’re open to catching it up.
79 00:11:35.430 ⇒ 00:11:36.160 Joules Asuncion: Oh, man.
80 00:11:39.070 ⇒ 00:11:40.460 Luke Scorziell: catch up.
81 00:11:41.920 ⇒ 00:11:44.879 Joules Asuncion: Yeah, I think if you’re confident enough to…
82 00:11:45.040 ⇒ 00:11:48.990 Joules Asuncion: to send this to a customer, I think I can send it out.
83 00:11:49.380 ⇒ 00:11:50.470 Joules Asuncion: EOD.
84 00:11:55.120 ⇒ 00:12:02.889 Joules Asuncion: Should we… I think Utam wanted to review this, or… but, should we also include Robert on the email as well, or the thread?
85 00:12:05.330 ⇒ 00:12:08.129 Luke Scorziell: Like, as in… in the signing?
86 00:12:08.590 ⇒ 00:12:10.850 Joules Asuncion: No, like, his inputs?
87 00:12:12.700 ⇒ 00:12:13.560 Joules Asuncion: Or…
88 00:12:13.560 ⇒ 00:12:15.830 Luke Scorziell: Yeah, we could, why don’t I just…
89 00:12:16.880 ⇒ 00:12:18.649 Joules Asuncion: But I think, I think…
90 00:12:19.070 ⇒ 00:12:21.130 Joules Asuncion: I think Robert is swamped on…
91 00:12:22.310 ⇒ 00:12:25.120 Luke Scorziell: February one, so… Hmm…
92 00:12:34.380 ⇒ 00:12:35.110 Luke Scorziell: Okay.
93 00:12:36.420 ⇒ 00:12:38.090 Luke Scorziell: fall back, you know…
94 00:13:39.210 ⇒ 00:13:43.619 Luke Scorziell: So, okay, so, yeah, I think we just see if they are good with this.
95 00:13:43.860 ⇒ 00:13:45.350 Luke Scorziell: I think this is a great…
96 00:13:47.500 ⇒ 00:13:53.610 Luke Scorziell: I think this is a good email. And then…
97 00:14:00.500 ⇒ 00:14:05.380 Luke Scorziell: Sweet. Yeah, I think that’s fine, and then we can always, we can make whatever changes.
98 00:14:06.120 ⇒ 00:14:07.200 Joules Asuncion: Yep.
99 00:14:07.200 ⇒ 00:14:12.520 Luke Scorziell: And then… Yeah, anything else just from this past week, too, that,
100 00:14:13.760 ⇒ 00:14:17.949 Luke Scorziell: Like, you wanna chat through, or cross us through, or anything else that.
101 00:14:18.690 ⇒ 00:14:26.959 Joules Asuncion: Actually… I actually have one question, for you as well. Like, I think I’m lacking on…
102 00:14:27.270 ⇒ 00:14:30.390 Joules Asuncion: Unlike, what are services?
103 00:14:30.550 ⇒ 00:14:38.599 Joules Asuncion: Or how do we position ourselves when it comes to, like, discovering, and how we can… how we can…
104 00:14:38.770 ⇒ 00:14:47.949 Joules Asuncion: you know, improve their process, or how can we improve the company’s process by our platform, or by our services? So,
105 00:14:48.240 ⇒ 00:14:52.919 Joules Asuncion: Yeah, I think I have a question, like, what,
106 00:14:53.580 ⇒ 00:14:57.110 Joules Asuncion: How do I compose this one? .
107 00:14:59.360 ⇒ 00:15:00.830 Luke Scorziell: Okay, take your time.
108 00:15:01.530 ⇒ 00:15:06.360 Joules Asuncion: How do you, like, you know, what…
109 00:15:06.670 ⇒ 00:15:13.179 Joules Asuncion: what did you do to speed up the process, like, when understanding Brainforge, since we are almost, like.
110 00:15:13.340 ⇒ 00:15:17.079 Joules Asuncion: Actually, the same. Like, the same week onboarded.
111 00:15:18.180 ⇒ 00:15:22.299 Luke Scorziell: Oh, like, how to… how, like, what would be a good way to just learn about brain fortune?
112 00:15:22.300 ⇒ 00:15:23.050 Joules Asuncion: Yeah, yeah.
113 00:15:23.420 ⇒ 00:15:30.950 Luke Scorziell: Yeah, I think that’s a great question. Yeah, I think, like, watching through the sales calls,
114 00:15:31.570 ⇒ 00:15:36.929 Luke Scorziell: It was definitely helpful. And then also getting to chat with some of the, like, engineers,
115 00:15:38.010 ⇒ 00:15:47.180 Luke Scorziell: In other departments, so, like, there’s a couple that… Wow.
116 00:15:48.660 ⇒ 00:15:58.750 Luke Scorziell: Basing on… A few of names right now, well, Dima… Dima Lottie… Damelaide, there’s a good…
117 00:15:58.930 ⇒ 00:16:02.089 Luke Scorziell: One, so let me just see, there’s…
118 00:16:06.220 ⇒ 00:16:10.609 Luke Scorziell: I know that, and then… Sam,
119 00:16:11.770 ⇒ 00:16:13.840 Luke Scorziell: And just message you these two.
120 00:16:19.680 ⇒ 00:16:20.490 Luke Scorziell: Dude.
121 00:16:27.900 ⇒ 00:16:29.519 Luke Scorziell: Those are too good.
122 00:16:37.990 ⇒ 00:16:44.019 Luke Scorziell: But then, I guess, yeah, for you, like, do you have questions about, like, the areas that you’re struggling with to understand?
123 00:16:45.900 ⇒ 00:16:47.720 Joules Asuncion: Like, a specific one?
124 00:16:47.980 ⇒ 00:16:54.010 Luke Scorziell: Yeah, like, just regarding… around, like, Brand Forge. Yeah, it’s definitely, like, a little complex, for sure.
125 00:16:54.970 ⇒ 00:16:56.250 Joules Asuncion: Okay, gotcha.
126 00:16:56.410 ⇒ 00:17:00.490 Joules Asuncion: Well, I think, for me at least, like, I’m trying to figure out what…
127 00:17:00.770 ⇒ 00:17:05.470 Joules Asuncion: What are the services we offer, for our,
128 00:17:05.750 ⇒ 00:17:10.400 Joules Asuncion: Or what are the services that most customers avail for us?
129 00:17:10.560 ⇒ 00:17:16.220 Joules Asuncion: So, I think, I’ll be, I’ll be chatting or reaching out, too.
130 00:17:16.869 ⇒ 00:17:20.440 Joules Asuncion: do Or… the Milan.
131 00:17:21.140 ⇒ 00:17:25.849 Luke Scorziell: Yeah, I think the other thing I would recommend
132 00:17:26.780 ⇒ 00:17:30.019 Luke Scorziell: Is to read some of the case studies that we have, if you haven’t.
133 00:17:30.020 ⇒ 00:17:30.759 Joules Asuncion: Yeah, yeah.
134 00:17:31.180 ⇒ 00:17:34.190 Luke Scorziell: So, I’m like…
135 00:17:40.720 ⇒ 00:17:45.600 Luke Scorziell: I gotta just… Switch to…
136 00:17:49.020 ⇒ 00:17:50.930 Luke Scorziell: You know, so, like…
137 00:17:55.550 ⇒ 00:17:59.729 Luke Scorziell: Like, this is the AI capabilities, so…
138 00:17:59.840 ⇒ 00:18:02.199 Luke Scorziell: back, so if you look in here, it’s like…
139 00:18:02.730 ⇒ 00:18:05.590 Luke Scorziell: This is basically, what can we do for clients?
140 00:18:06.030 ⇒ 00:18:15.169 Luke Scorziell: On the AI front, so… I think the…
141 00:18:16.260 ⇒ 00:18:21.569 Luke Scorziell: Yeah, so this is pretty helpful, like, you know, there’s one of two categories, like, people who don’t know how to fit.
142 00:18:22.090 ⇒ 00:18:26.080 Luke Scorziell: begin with AI, and then people who are still unsatisfied with their investments.
143 00:18:26.250 ⇒ 00:18:27.670 Joules Asuncion: Yeah.
144 00:18:27.730 ⇒ 00:18:32.379 Luke Scorziell: Some of this is, like, Buzzwordy, I guess you could always go into, like.
145 00:18:33.580 ⇒ 00:18:38.159 Luke Scorziell: you could just ask, you know, me, Robert, or Uten, or,
146 00:18:38.390 ⇒ 00:18:44.509 Luke Scorziell: someone else, I guess, too, on the team, like, what does this mean? Or go back and forth with ChatGBT. I think it’s probably better to just ask humans.
147 00:18:46.130 ⇒ 00:18:46.740 Joules Asuncion: Go.
148 00:18:47.750 ⇒ 00:18:55.070 Luke Scorziell: But then… Like, I think these… Where is that bye.
149 00:18:58.270 ⇒ 00:18:59.900 Luke Scorziell: Case study…
150 00:19:04.380 ⇒ 00:19:07.020 Luke Scorziell: you know, like, like… These are good.
151 00:19:08.200 ⇒ 00:19:11.620 Luke Scorziell: Things to be aware of, so, like,
152 00:19:15.080 ⇒ 00:19:21.049 Luke Scorziell: So, we built them an AI assistant that helps school owners select new products.
153 00:19:21.170 ⇒ 00:19:25.710 Luke Scorziell: So, the result of that is… Instead of needing to, like…
154 00:19:27.310 ⇒ 00:19:32.419 Luke Scorziell: Customers had to, like, go through different forums, or talk to support.
155 00:19:32.570 ⇒ 00:19:38.799 Luke Scorziell: Which resulted in lost sale, or just frustration, and said now they have an AI assistant that can answer all the questions they have.
156 00:19:39.140 ⇒ 00:19:46.199 Luke Scorziell: So, you know… Now, we’ve saved 20 hours a week in customer service.
157 00:19:46.710 ⇒ 00:19:55.490 Luke Scorziell: Wrap time, and… the… I have, like, more accurate answers for…
158 00:19:57.410 ⇒ 00:20:03.340 Luke Scorziell: So, does that make sense? Like, like, we don’t need to know, like, the complexities of, like, what did we code for them and whatnot, but, like…
159 00:20:03.830 ⇒ 00:20:12.920 Luke Scorziell: Previously, people had to, like, go read online about which the best… which pool parts were the best. Now, they can just ask this AI assistant, and it’ll tell them.
160 00:20:15.270 ⇒ 00:20:16.060 Joules Asuncion: Gotcha.
161 00:20:17.550 ⇒ 00:20:20.869 Luke Scorziell: Do you have any, you know, what questions does that bring up for you?
162 00:20:22.600 ⇒ 00:20:23.230 Joules Asuncion: Hmm.
163 00:20:24.300 ⇒ 00:20:30.739 Joules Asuncion: Well, I actually have, some… some questions. I’ve actually,
164 00:20:31.650 ⇒ 00:20:34.709 Joules Asuncion: Watching the offers and services meeting.
165 00:20:34.900 ⇒ 00:20:37.889 Joules Asuncion: Yeah. For Mrs. Beach yesterday?
166 00:20:38.350 ⇒ 00:20:42.329 Joules Asuncion: And, yeah, I think for the sales team, of course.
167 00:20:42.460 ⇒ 00:21:01.069 Joules Asuncion: Not specifically to our team, you know, I would just want to know, like, which ICPs are the easiest for us to work with, or, what assumptions from prospects usually run to, you know, usually turn out to be wrong, and, which of our offers are we actually confident in selling right now?
168 00:21:03.980 ⇒ 00:21:04.730 Luke Scorziell: Yep.
169 00:21:05.390 ⇒ 00:21:13.929 Luke Scorziell: maybe could you go a little deeper on that for me? Like, what… what would you want to use that for? Or, like, is that for, like, writing an email, or…
170 00:21:14.580 ⇒ 00:21:15.029 Joules Asuncion: Oh, wow.
171 00:21:15.030 ⇒ 00:21:16.230 Luke Scorziell: generally wondering.
172 00:21:16.550 ⇒ 00:21:18.050 Joules Asuncion: I’m just generally wondering.
173 00:21:19.070 ⇒ 00:21:23.700 Luke Scorziell: Yeah, I think… I mean, I think we’re… like, you know…
174 00:21:24.630 ⇒ 00:21:27.039 Luke Scorziell: I’m kind of mapping that out still.
175 00:21:27.430 ⇒ 00:21:33.550 Luke Scorziell: Currently, but it’s, like, I think the…
176 00:21:34.600 ⇒ 00:21:41.799 Luke Scorziell: bigger pain points that I’m finding are, you know, like this, like, they have scattered documents, there’s no single source of truth.
177 00:21:42.200 ⇒ 00:21:50.659 Luke Scorziell: We’re having to, like, sort through a lot of information. Our companies are needing to sort through a lot of information in order to make decisions, versus having it all grouped together.
178 00:21:51.100 ⇒ 00:21:55.810 Luke Scorziell: And kind of just being able to make a decision based on
179 00:21:56.440 ⇒ 00:22:01.180 Luke Scorziell: What they do have, so if you go back to… I don’t know.
180 00:22:03.750 ⇒ 00:22:04.790 Luke Scorziell: Got it.
181 00:22:06.250 ⇒ 00:22:08.069 Luke Scorziell: Add a capabilities deck.
182 00:22:09.260 ⇒ 00:22:10.130 Luke Scorziell: like…
183 00:22:24.330 ⇒ 00:22:25.960 Luke Scorziell: I dig down all of this stuff.
184 00:22:26.320 ⇒ 00:22:29.919 Luke Scorziell: Probably… I mean, we do need to know to some degree.
185 00:22:30.420 ⇒ 00:22:36.560 Luke Scorziell: you know, like, the… how it works, but I think the… More…
186 00:22:39.800 ⇒ 00:22:44.219 Luke Scorziell: Off the bat. And so, yeah, so one shared truth for every team.
187 00:22:44.660 ⇒ 00:22:50.549 Luke Scorziell: So, instead of having, like, All their orders and everything, whatever, so now they have, like.
188 00:22:51.560 ⇒ 00:22:59.139 Luke Scorziell: Revenue numbers in one place, marketing numbers in one place, definitions in one place, spreadsheets in one place, and then they have
189 00:22:59.370 ⇒ 00:23:02.299 Luke Scorziell: Like, chatbots that they can ask questions to in one place.
190 00:23:02.490 ⇒ 00:23:09.580 Luke Scorziell: And then, so, yeah, with, like, StackBlitz,
191 00:23:11.730 ⇒ 00:23:13.880 Luke Scorziell: Oh, ours, ours walnut was right.
192 00:23:14.270 ⇒ 00:23:22.870 Luke Scorziell: That was… It’s… Insomnia…
193 00:23:40.830 ⇒ 00:23:41.989 Luke Scorziell: Alright, so I’m gonna…
194 00:23:54.480 ⇒ 00:23:57.650 Luke Scorziell: Oh, here, insomnia could use.
195 00:23:58.820 ⇒ 00:24:00.809 Luke Scorziell: This is that.
196 00:24:06.390 ⇒ 00:24:09.849 Luke Scorziell: Yeah, okay, for this one, it’s like, Insomniac was…
197 00:24:10.380 ⇒ 00:24:16.839 Luke Scorziell: They’re a larger brand, I don’t know exactly the size of them. They might actually be one of the smaller.
198 00:24:17.260 ⇒ 00:24:19.530 Luke Scorziell: ones that we work with, but they had…
199 00:24:19.650 ⇒ 00:24:26.520 Luke Scorziell: paid campaigns, so they’re advertising on Google… Uber Eats, DoorDash, Facebook, and Google Ads.
200 00:24:26.670 ⇒ 00:24:32.890 Luke Scorziell: And so… If you could imagine that all of their team members are going through different
201 00:24:34.250 ⇒ 00:24:35.510 Luke Scorziell: Each of these different.
202 00:24:35.850 ⇒ 00:24:36.530 Luke Scorziell: platform.
203 00:24:36.530 ⇒ 00:24:36.960 Joules Asuncion: Nice.
204 00:24:36.960 ⇒ 00:24:44.040 Luke Scorziell: And… bringing data from Uber, DoorDash, Meta, Google, and Braze to try to see
205 00:24:44.270 ⇒ 00:24:49.430 Luke Scorziell: How much it’s costing to get a purchase, how much it’s costing to get a customer,
206 00:24:49.890 ⇒ 00:24:54.439 Luke Scorziell: How much they’re spending, you know, they have to manually do that, and so they’re spending
207 00:24:54.890 ⇒ 00:24:59.430 Luke Scorziell: Hours every day, just… Importing data into spreadsheets.
208 00:24:59.830 ⇒ 00:25:00.960 Luke Scorziell: So… Gotcha.
209 00:25:01.990 ⇒ 00:25:07.599 Luke Scorziell: So that’s, like, the problem that a client would have. So, if you think of, like, the archetype of this client.
210 00:25:08.000 ⇒ 00:25:13.059 Luke Scorziell: That’s like… You know, a large enough business that they’re running ads across
211 00:25:13.870 ⇒ 00:25:18.140 Luke Scorziell: 1, 2, 3, 4, 5 different platforms.
212 00:25:18.290 ⇒ 00:25:22.350 Luke Scorziell: And… Maybe they’re spending…
213 00:25:22.870 ⇒ 00:25:35.579 Luke Scorziell: tens of thousands of dollars a day, or, you know, I don’t know exactly how much they’d be spending, on their ads, but… so it’s like, they’re a large client, and this is particularly within the marketing department.
214 00:25:40.210 ⇒ 00:25:46.850 Luke Scorziell: And so… The pain point is the manual data entry. We were able to
215 00:25:47.200 ⇒ 00:25:52.730 Luke Scorziell: make it so that they can do it in 30 minutes a day. So we’ve saved a lot of time. So I don’t know, I guess, like.
216 00:25:53.520 ⇒ 00:25:55.770 Luke Scorziell: ICP that we would want to talk to there.
217 00:25:55.990 ⇒ 00:26:03.170 Luke Scorziell: It’s probably the person who’s leading the marketing Or go-to-market, or growth marketing.
218 00:26:04.430 ⇒ 00:26:12.180 Luke Scorziell: versus, like, maybe one of the more customer service-oriented ones.
219 00:26:13.150 ⇒ 00:26:19.879 Luke Scorziell: You know, you’re probably gonna be looking more at someone who’s, like, the head of customer service.
220 00:26:20.200 ⇒ 00:26:24.159 Luke Scorziell: Or, like, who did we work with at ABC?
221 00:26:29.650 ⇒ 00:26:33.020 Luke Scorziell: Like, the CFO, the financial officer.
222 00:26:38.320 ⇒ 00:26:42.160 Luke Scorziell: So, I don’t know, I don’t think I directly answered your question, but does that…
223 00:26:42.900 ⇒ 00:26:46.250 Luke Scorziell: spur any ideas or thoughts, or where does…
224 00:26:47.170 ⇒ 00:26:55.350 Joules Asuncion: Yeah, actually, my takeaway on that is, like, you know, definitely…
225 00:26:55.670 ⇒ 00:27:00.040 Joules Asuncion: Like, depending on what the problem is, that is the best.
226 00:27:00.390 ⇒ 00:27:06.439 Joules Asuncion: department, or ICP department that we have to, like, reach in, if that makes sense.
227 00:27:06.920 ⇒ 00:27:14.229 Joules Asuncion: But, yeah, I’ll be reviewing this more over the holidays as well, because I’m not doing anything, like…
228 00:27:14.350 ⇒ 00:27:15.920 Luke Scorziell: Like.
229 00:27:16.160 ⇒ 00:27:19.839 Joules Asuncion: I’m just doing stuff, like, playing in my PC and stuff.
230 00:27:20.130 ⇒ 00:27:27.540 Joules Asuncion: So… I think I’ll be working around on this, on the next… Days.
231 00:27:29.280 ⇒ 00:27:30.939 Luke Scorziell: Yeah, okay,
232 00:27:31.100 ⇒ 00:27:36.399 Luke Scorziell: And I mean, are there ways that, like, I could continue to support you, too, is,
233 00:27:36.710 ⇒ 00:27:39.540 Luke Scorziell: Like, you’re ramping up, or, like, are you feeling…
234 00:27:40.710 ⇒ 00:27:45.420 Luke Scorziell: Confident about everything so far, not so confident, feeling like…
235 00:27:45.890 ⇒ 00:27:48.739 Luke Scorziell: Yeah, where… where are you feeling like you’re at?
236 00:27:49.570 ⇒ 00:27:56.700 Joules Asuncion: Yeah, I think, I’m not, that confident when it comes to, like, when you ask me what services we do.
237 00:27:57.060 ⇒ 00:28:03.190 Joules Asuncion: I know the broad… the answer that we offer services that can help their business.
238 00:28:03.400 ⇒ 00:28:07.350 Joules Asuncion: But what are the specific services that we offer?
239 00:28:07.450 ⇒ 00:28:09.780 Joules Asuncion: So I think that’s where I’m lacking.
240 00:28:10.550 ⇒ 00:28:11.670 Joules Asuncion: For sure.
241 00:28:11.890 ⇒ 00:28:16.599 Joules Asuncion: then, I’ll try to work that out over the holidays, that’s for sure.
242 00:28:17.390 ⇒ 00:28:21.440 Luke Scorziell: Yeah, yeah, for sure, and I think, you know, I’ve…
243 00:28:22.920 ⇒ 00:28:29.839 Luke Scorziell: Maybe even just finding, like, if you want to dive deep on, like, how does the marketing department work, or how does…
244 00:28:30.590 ⇒ 00:28:36.070 Luke Scorziell: Customer service work, or like, you know, what are the problem sets that someone who works in customer service could have?
245 00:28:38.590 ⇒ 00:28:42.330 Luke Scorziell: Like, I think… Like, that might be…
246 00:28:43.740 ⇒ 00:28:44.960 Luke Scorziell: I don’t have my camera on.
247 00:28:45.100 ⇒ 00:28:49.210 Luke Scorziell: You can… Like…
248 00:28:49.800 ⇒ 00:28:53.960 Luke Scorziell: Yeah, I think… I think just understanding a little bit more of, like, the context of how a department
249 00:28:54.540 ⇒ 00:28:59.959 Luke Scorziell: Like, works, or even, like, in your… in your own, you know, life, like, what would… what would be helpful that…
250 00:29:00.550 ⇒ 00:29:10.839 Luke Scorziell: Like, if you could have more data on the email campaigns that you were sending out, or the different deals, and where they were each at, and like, how could you automate that and take data from across different services and whatnot?
251 00:29:10.950 ⇒ 00:29:12.320 Luke Scorziell: So,
252 00:29:13.130 ⇒ 00:29:18.550 Luke Scorziell: Yeah, maybe just diving deep even into, like, one of those case studies or profiles to try to understand a little bit more about
253 00:29:18.700 ⇒ 00:29:24.250 Luke Scorziell: like, what are the day-to-day problems that someone might be struggling with for a company? Because I think that’ll give you
254 00:29:24.680 ⇒ 00:29:27.620 Luke Scorziell: feedback, because I don’t… I don’t think Brainforge…
255 00:29:27.740 ⇒ 00:29:30.270 Luke Scorziell: Brandforge is not offering, like, one single…
256 00:29:30.890 ⇒ 00:29:31.999 Joules Asuncion: Yeah, yeah, that’s true.
257 00:29:32.000 ⇒ 00:29:40.949 Luke Scorziell: solution, as much as they’re, like, a team of data and AI experts that can come alongside a company and help them,
258 00:29:41.540 ⇒ 00:29:42.810 Luke Scorziell: either automate.
259 00:29:43.790 ⇒ 00:29:44.220 Joules Asuncion: Yeah.
260 00:29:44.220 ⇒ 00:29:48.669 Luke Scorziell: or, like, change how they collect information.
261 00:29:49.240 ⇒ 00:29:49.840 Joules Asuncion: Yeah.
262 00:29:50.750 ⇒ 00:29:52.059 Joules Asuncion: Yeah, that makes sense.
263 00:29:54.800 ⇒ 00:30:01.410 Luke Scorziell: Sweet. Yeah, well, again, if there’s anything I can do to be of support, definitely let me know, and .
264 00:30:02.300 ⇒ 00:30:03.269 Joules Asuncion: Yeah, for sure.
265 00:30:03.270 ⇒ 00:30:03.810 Luke Scorziell: I have…
266 00:30:06.130 ⇒ 00:30:12.780 Joules Asuncion: Yeah, I think I’ll be sending a lot of messages to you as well, if I have, like, like, questions or, you know,
267 00:30:13.190 ⇒ 00:30:16.439 Joules Asuncion: Of the teams of the other departments as well.
268 00:30:16.610 ⇒ 00:30:20.320 Joules Asuncion: And, yeah, thank you so much, Luke, for…
269 00:30:20.630 ⇒ 00:30:24.540 Joules Asuncion: Like, you know, like, at least answering my question and, like, trying to help me as well.
270 00:30:25.310 ⇒ 00:30:27.060 Luke Scorziell: Yeah, of course. So…
271 00:30:27.280 ⇒ 00:30:32.239 Luke Scorziell: I’ll have a good Christmas tomorrow, and I guess I’ll probably end up talking with you next week.
272 00:30:32.790 ⇒ 00:30:35.140 Joules Asuncion: Yeah, happy Christmas Eve!
273 00:30:35.640 ⇒ 00:30:36.980 Luke Scorziell: Yeah, Merry Christmas.
274 00:30:37.310 ⇒ 00:30:38.980 Luke Scorziell: Alright, talk to you later, Jen.
275 00:30:39.390 ⇒ 00:30:40.449 Joules Asuncion: Yeah, bye for now.
276 00:30:40.660 ⇒ 00:30:41.560 Luke Scorziell: But…