Meeting Title: Luke x Jed Weekly Sync Date: 2025-12-18 Meeting participants: Fireflies.ai Notetaker Joules, Joules Asuncion, Luke’s Notetaker, Luke Scorziell, Luke Scorziell
WEBVTT
1 00:05:54.050 ⇒ 00:05:55.689 Luke Scorziell: Hey, Jad, how’s it going?
2 00:05:56.280 ⇒ 00:05:58.900 Joules Asuncion: Hi, how are you doing? I’m sorry, can you hear me okay?
3 00:05:59.240 ⇒ 00:06:00.660 Luke Scorziell: Yeah, yeah, I can hear you fine.
4 00:06:01.450 ⇒ 00:06:02.210 Joules Asuncion: Awesome.
5 00:06:04.860 ⇒ 00:06:08.089 Luke Scorziell: I think I might be logged in on my… I keep a…
6 00:06:09.560 ⇒ 00:06:11.630 Luke Scorziell: Personal Zoom, and then I have my,
7 00:06:14.070 ⇒ 00:06:17.829 Luke Scorziell: Brandforge one, so I keep on, needing to switch.
8 00:06:18.410 ⇒ 00:06:19.370 Joules Asuncion: Oh, okay.
9 00:06:19.740 ⇒ 00:06:25.140 Luke Scorziell: So I don’t know how it works with the, the, offarm.
10 00:06:25.260 ⇒ 00:06:25.799 Luke Scorziell: Yeah, excellent.
11 00:06:25.800 ⇒ 00:06:30.009 Joules Asuncion: Are you using your… are you using your personal Zoom for… for the meetings?
12 00:06:30.590 ⇒ 00:06:34.909 Luke Scorziell: This is my personal one right now, but why don’t I hop out, and then I’ll hop back in with the.
13 00:06:36.070 ⇒ 00:06:41.029 Joules Asuncion: Well, every… You, it’s okay.
14 00:06:42.100 ⇒ 00:06:45.779 Luke Scorziell: Yeah, I don’t know if it still gets recorded and uploaded to the.
15 00:06:46.480 ⇒ 00:06:49.900 Joules Asuncion: I don’t think that it will be recorded in the Rain Forge itself.
16 00:06:50.110 ⇒ 00:06:52.130 Luke Scorziell: Yeah, here, let me… let me come out real quick.
17 00:06:52.690 ⇒ 00:06:53.250 Joules Asuncion: Yeah.
18 00:07:16.550 ⇒ 00:07:17.530 Luke Scorziell: Okay.
19 00:07:17.790 ⇒ 00:07:18.890 Luke Scorziell: How’s that?
20 00:07:19.700 ⇒ 00:07:24.080 Joules Asuncion: Oh, yeah, it’s not record… yeah, I think it’s recording now.
21 00:07:25.670 ⇒ 00:07:26.590 Joules Asuncion: Awesome.
22 00:07:26.710 ⇒ 00:07:27.410 Luke Scorziell: Me.
23 00:07:27.620 ⇒ 00:07:29.409 Luke Scorziell: Cool, how’s everything going?
24 00:07:29.570 ⇒ 00:07:33.709 Joules Asuncion: Oh, it’s okay. I actually just built some custom…
25 00:07:34.050 ⇒ 00:07:44.970 Joules Asuncion: like, with the help of AI, of course, but I think it’s a more tailored fit, outreach, or, like, second touch base with the customer. Have you seen…
26 00:07:46.710 ⇒ 00:07:48.619 Luke Scorziell: No, haven’t seen it yet.
27 00:07:49.090 ⇒ 00:07:50.280 Luke Scorziell: On a shirt, yeah.
28 00:08:02.030 ⇒ 00:08:08.550 Joules Asuncion: Yeah, my Mac messing out, like, after I… I update the software.
29 00:08:09.690 ⇒ 00:08:10.570 Luke Scorziell: Oh, really?
30 00:08:11.990 ⇒ 00:08:12.660 Joules Asuncion: Here.
31 00:08:13.210 ⇒ 00:08:14.670 Joules Asuncion: I don’t know what happened.
32 00:08:14.670 ⇒ 00:08:16.330 Luke Scorziell: Yeah, sometimes,
33 00:08:20.130 ⇒ 00:08:22.570 Luke Scorziell: Updates can do that, so…
34 00:08:23.570 ⇒ 00:08:26.650 Joules Asuncion: Here, let me share my screen real quick.
35 00:08:27.940 ⇒ 00:08:28.600 Luke Scorziell: Okay.
36 00:08:30.170 ⇒ 00:08:31.620 Joules Asuncion: Okay, can you see it now?
37 00:08:32.250 ⇒ 00:08:32.809 Luke Scorziell: Yeah.
38 00:08:33.140 ⇒ 00:08:33.919 Joules Asuncion: Awesome.
39 00:08:35.740 ⇒ 00:08:40.080 Joules Asuncion: Yeah, like, for this lead, this is actually, an example lead.
40 00:08:40.289 ⇒ 00:08:42.220 Joules Asuncion: We’re here…
41 00:08:46.670 ⇒ 00:08:52.220 Joules Asuncion: Oh, whatever, can I just… I’ll just share my… my entire screen instead? Hold on.
42 00:08:52.820 ⇒ 00:08:53.390 Luke Scorziell: Yeah.
43 00:08:56.520 ⇒ 00:08:58.250 Luke Scorziell: Oh, there we go. Okay.
44 00:09:02.740 ⇒ 00:09:04.240 Joules Asuncion: Oh, here.
45 00:09:05.030 ⇒ 00:09:14.220 Joules Asuncion: So what I did is actually, paste their LinkedIn profile, then…
46 00:09:15.080 ⇒ 00:09:20.050 Joules Asuncion: Attach our use case that, somehow related to their business.
47 00:09:20.380 ⇒ 00:09:21.210 Luke Scorziell: Huh.
48 00:09:22.820 ⇒ 00:09:33.259 Joules Asuncion: And, just be specific on the prompt that, we’re trying to schedule a call with them to see if we can assist them with their businesses. And,
49 00:09:33.410 ⇒ 00:09:35.099 Joules Asuncion: This is just an ad, though.
50 00:09:35.880 ⇒ 00:09:44.040 Joules Asuncion: So I attach, the use case, the client’s LinkedIn profile, then what is the event happened in December 10.
51 00:09:44.170 ⇒ 00:09:52.169 Joules Asuncion: So this is what I came up with, or this is, like, more… this is more of a, I think, what do you call this?
52 00:09:52.760 ⇒ 00:09:58.070 Joules Asuncion: This is more human sound than… than compared to option 1.
53 00:09:59.420 ⇒ 00:10:00.650 Luke Scorziell: Sure,
54 00:10:01.310 ⇒ 00:10:06.540 Joules Asuncion: Yeah, so I pasted here… So…
55 00:10:07.150 ⇒ 00:10:08.799 Joules Asuncion: Let me know what you think about it.
56 00:10:19.750 ⇒ 00:10:21.049 Luke Scorziell: You’re selling card.
57 00:10:33.250 ⇒ 00:10:33.963 Luke Scorziell: Let’s see…
58 00:10:40.660 ⇒ 00:10:44.859 Luke Scorziell: Yeah, I think that’s… I think that’s good. So, and this is for,
59 00:10:45.590 ⇒ 00:10:47.990 Luke Scorziell: Would this just be in general for, like, any campaign?
60 00:10:48.850 ⇒ 00:10:50.580 Joules Asuncion: Aicx Summit.
61 00:10:51.050 ⇒ 00:10:51.670 Luke Scorziell: Okay.
62 00:10:51.990 ⇒ 00:10:55.200 Luke Scorziell: Oh, yeah, yeah.
63 00:10:58.200 ⇒ 00:11:03.030 Joules Asuncion: But, I want your thoughts on here, like, on the second phrase, you know.
64 00:11:03.500 ⇒ 00:11:12.680 Joules Asuncion: This is… this… not into a sales discussion, but I think this is a signal. This is a signal that is a sales discussion, so…
65 00:11:12.910 ⇒ 00:11:19.709 Luke Scorziell: Yeah, it’s like, it’s not a sales… yeah, I think, yeah, I think… so…
66 00:11:21.310 ⇒ 00:11:23.830 Luke Scorziell: And this is after we send them a connection request as well?
67 00:11:24.010 ⇒ 00:11:30.069 Joules Asuncion: Yeah, yeah. This is after that, this is after they, what do you call this? After they accept the connect request?
68 00:11:30.080 ⇒ 00:11:31.399 Luke Scorziell: Except the… okay.
69 00:11:33.080 ⇒ 00:11:38.250 Luke Scorziell: Yeah, I think, so I’m always like…
70 00:11:38.910 ⇒ 00:11:43.280 Luke Scorziell: like, AI’s helpful, and then sometimes it can be.
71 00:11:43.280 ⇒ 00:11:43.910 Joules Asuncion: Yeah.
72 00:11:44.110 ⇒ 00:11:44.430 Luke Scorziell: like.
73 00:11:44.430 ⇒ 00:11:45.789 Joules Asuncion: That really depends on how you use it.
74 00:11:45.790 ⇒ 00:11:47.710 Luke Scorziell: I’ll feel weird, yeah.
75 00:11:47.920 ⇒ 00:11:55.610 Luke Scorziell: I think, definitely, like, I would get rid of the, like, not looking to turn this into a sales discussion, because, like, obviously, if it does turn into a sales discussion, then it’s gonna seem…
76 00:11:55.610 ⇒ 00:12:00.889 Joules Asuncion: Yeah, this is… that is actually… this actually signals that this is a sales discussion.
77 00:12:01.160 ⇒ 00:12:03.579 Luke Scorziell: Yeah, but I like the,
78 00:12:04.710 ⇒ 00:12:08.630 Luke Scorziell: I’d love to hear how you’re thinking about, these challenges, and see if, like.
79 00:12:08.840 ⇒ 00:12:10.570 Luke Scorziell: There’s any way that we could help.
80 00:12:10.830 ⇒ 00:12:15.640 Luke Scorziell: And, yeah, I think, like, a lot of the time, too, if…
81 00:12:16.560 ⇒ 00:12:20.260 Luke Scorziell: like, ChatGBT mess? I mean, so… well, backing up.
82 00:12:22.310 ⇒ 00:12:25.330 Luke Scorziell: You… because you’re working more on, like, I’m…
83 00:12:25.670 ⇒ 00:12:34.300 Luke Scorziell: still a little getting clear on, like, your responsibilities versus, like, what Ryan’s been doing, because you’re taking over a lot of Ryan’s… Ryan’s task.
84 00:12:34.300 ⇒ 00:12:34.680 Joules Asuncion: Okay.
85 00:12:34.820 ⇒ 00:12:38.059 Luke Scorziell: Because he’s been doing some of the automations and campaign stuff.
86 00:12:38.820 ⇒ 00:12:58.259 Joules Asuncion: Yeah, and I think, their reply is, like, a generic one. I’m just trying to, like, send out some random links, but I think this can be helpful that, you know, your message is, like, somewhat, compact and more direct, that this is the use case that we’ve been using, we have a customer like you.
87 00:12:58.310 ⇒ 00:13:01.209 Joules Asuncion: This is what we do for them.
88 00:13:01.370 ⇒ 00:13:02.370 Joules Asuncion: So… Yeah.
89 00:13:03.250 ⇒ 00:13:10.090 Luke Scorziell: Yeah, okay, so I like… so then, I guess, maybe… with Ryan and…
90 00:13:10.700 ⇒ 00:13:16.140 Luke Scorziell: I mean, I think he’s wanting to switch more to copy anyways, but then…
91 00:13:16.540 ⇒ 00:13:20.279 Luke Scorziell: So, are you gonna be running, like, the campaigns as far as,
92 00:13:20.570 ⇒ 00:13:26.370 Luke Scorziell: Okay, like, even, like, like, we have, like, the January Adventures one right now, and the…
93 00:13:26.960 ⇒ 00:13:30.960 Luke Scorziell: What is the, the telehealth com…
94 00:13:30.960 ⇒ 00:13:31.410 Joules Asuncion: Yeah.
95 00:13:31.410 ⇒ 00:13:33.750 Luke Scorziell: Okay, so you would, you would do both of those?
96 00:13:34.310 ⇒ 00:13:41.410 Joules Asuncion: I think I’ll be the one who’s reaching out to the speakers, as well as, like, the potential deeds of that event.
97 00:13:41.690 ⇒ 00:13:46.960 Luke Scorziell: Okay, so those two are actually both cold, cold campaigns. But,
98 00:13:47.380 ⇒ 00:13:52.479 Luke Scorziell: Okay, yeah, I’m just trying to clarify in my mind how the workflow is gonna go, because I,
99 00:13:54.010 ⇒ 00:13:59.619 Luke Scorziell: Yeah, I like the idea of having it more customized and personal, and I think this is kind of what we talked about yesterday on that.
100 00:13:59.620 ⇒ 00:14:00.280 Joules Asuncion: Yeah, yeah, huh.
101 00:14:00.280 ⇒ 00:14:03.170 Luke Scorziell: So I think this is good. And then…
102 00:14:03.900 ⇒ 00:14:05.870 Luke Scorziell: Like, would you create a,
103 00:14:06.310 ⇒ 00:14:11.360 Luke Scorziell: like, a function where it would automatically upload the LinkedIn Page?
104 00:14:11.950 ⇒ 00:14:12.960 Joules Asuncion: Or do you have to pay that cost?
105 00:14:12.960 ⇒ 00:14:14.719 Luke Scorziell: Into, like, each… each person.
106 00:14:14.840 ⇒ 00:14:18.590 Joules Asuncion: Yeah, each person, I think,
107 00:14:18.880 ⇒ 00:14:25.559 Joules Asuncion: I think the way that they approached the customer before works, but, I think it doesn’t work, how…
108 00:14:26.040 ⇒ 00:14:41.399 Joules Asuncion: it should work, if that makes sense. So, I’ll be trying to, like, at least, allot the time for all of the reach-outs that we’ll be using, so that we can have, like, at least a quality lead and a quality meeting for Robert.
109 00:14:41.400 ⇒ 00:14:46.729 Joules Asuncion: Yeah. That’s just my take, because if we shoot black bullets, like,
110 00:14:46.730 ⇒ 00:14:52.050 Joules Asuncion: You know, it won’t go in through… Or, like, convert into sales.
111 00:14:52.840 ⇒ 00:15:00.179 Luke Scorziell: Yeah, so, and kind of, like, your observation, and I think as well as mine, is we’re just sending very generic messaging out to people about…
112 00:15:00.560 ⇒ 00:15:06.629 Luke Scorziell: Yeah, I agree. Okay, yeah, I like this. I think maybe…
113 00:15:06.980 ⇒ 00:15:12.440 Luke Scorziell: It’d be interesting to do some A-B testing, or just some testing of, like, Is it,
114 00:15:13.980 ⇒ 00:15:19.239 Luke Scorziell: like, will people be able to kind of spot that this is AI? Because I think one of the things that I’ve, like.
115 00:15:19.520 ⇒ 00:15:21.730 Luke Scorziell: that I notice people respond to.
116 00:15:21.850 ⇒ 00:15:25.389 Luke Scorziell: Just on my own personal side, so I think testing this would be good.
117 00:15:25.620 ⇒ 00:15:26.400 Luke Scorziell: Yeah.
118 00:15:27.050 ⇒ 00:15:28.760 Luke Scorziell: It’s, like, very human.
119 00:15:28.940 ⇒ 00:15:31.020 Luke Scorziell: Not very polished messages.
120 00:15:32.860 ⇒ 00:15:39.279 Luke Scorziell: Can sometimes be, like, Just a signal that you’re actually getting, like, someone… Reel that’s talking to you?
121 00:15:39.800 ⇒ 00:15:40.520 Joules Asuncion: Yeah.
122 00:15:40.770 ⇒ 00:15:46.380 Luke Scorziell: So… I don’t know, I mean, it’d be interesting to maybe, like, go try this on a campaign.
123 00:15:46.730 ⇒ 00:15:51.879 Luke Scorziell: And see what the, like, response is. Is this something we can track through HeyReach, too? Or…
124 00:15:51.880 ⇒ 00:15:52.650 Joules Asuncion: Yeah, yeah, yeah.
125 00:15:53.860 ⇒ 00:15:56.790 Luke Scorziell: Oh, we can track, like, the replies and whatnot? Through…
126 00:15:57.720 ⇒ 00:15:58.060 Luke Scorziell: Okay.
127 00:15:58.060 ⇒ 00:15:59.289 Joules Asuncion: By Harry, yeah.
128 00:15:59.880 ⇒ 00:16:01.180 Luke Scorziell: Okay,
129 00:16:02.990 ⇒ 00:16:07.599 Luke Scorziell: Yeah, I’d say go for it, and then we can always adjust, too. Doesn’t have to be perfect.
130 00:16:15.190 ⇒ 00:16:16.660 Luke Scorziell: Pull up Slack as well.
131 00:16:21.290 ⇒ 00:16:27.229 Joules Asuncion: Yeah, I think we can test it out for this campaign since, since it’s early… what do you call this?
132 00:16:27.500 ⇒ 00:16:34.900 Joules Asuncion: I think it’s early… holidays, so I think all of the people might be on the holiday vacation.
133 00:16:35.210 ⇒ 00:16:36.599 Luke Scorziell: Yeah.
134 00:16:36.600 ⇒ 00:16:46.270 Joules Asuncion: mindset, so I think, maybe we can test this out, and if we gain some traction, we can be…
135 00:16:48.410 ⇒ 00:16:51.609 Joules Asuncion: We can be implementing this for our future.
136 00:16:56.010 ⇒ 00:16:57.460 Joules Asuncion: campaigns.
137 00:17:04.950 ⇒ 00:17:08.559 Luke Scorziell: So how… you could have custom… does HayReach track
138 00:17:10.000 ⇒ 00:17:14.309 Luke Scorziell: Like, do you have to send the messages through the HeyReach automations and campaigns?
139 00:17:14.310 ⇒ 00:17:16.619 Joules Asuncion: No, I think it’s just a tracker.
140 00:17:16.839 ⇒ 00:17:17.409 Luke Scorziell: Oh, okay.
141 00:17:17.410 ⇒ 00:17:18.410 Joules Asuncion: Like,
142 00:17:23.390 ⇒ 00:17:25.490 Joules Asuncion: Yeah, there. Like, for example…
143 00:17:29.490 ⇒ 00:17:34.160 Joules Asuncion: So this is… this is an actually automate… automated,
144 00:17:35.100 ⇒ 00:17:37.140 Joules Asuncion: what do you call this? Automated?
145 00:17:37.970 ⇒ 00:17:40.270 Joules Asuncion: Sequence, or, like, an outreach.
146 00:17:52.200 ⇒ 00:17:52.900 Luke Scorziell: Hmm.
147 00:17:57.140 ⇒ 00:17:58.720 Joules Asuncion: What do you think about it?
148 00:18:00.270 ⇒ 00:18:02.609 Luke Scorziell: About this particular sequence, so it’s…
149 00:18:16.940 ⇒ 00:18:18.830 Luke Scorziell: And this is the one that you just built?
150 00:18:20.330 ⇒ 00:18:22.839 Joules Asuncion: This is actually what Ryan built.
151 00:18:23.740 ⇒ 00:18:24.430 Luke Scorziell: Okay.
152 00:18:25.000 ⇒ 00:18:26.190 Joules Asuncion: Yeah, I think I can…
153 00:18:26.190 ⇒ 00:18:27.960 Luke Scorziell: automated then? It seems like it.
154 00:18:27.960 ⇒ 00:18:30.089 Joules Asuncion: Yeah, it’s automated, it’s automated.
155 00:18:34.470 ⇒ 00:18:37.060 Luke Scorziell: And then… For your session.
156 00:18:37.060 ⇒ 00:18:44.039 Joules Asuncion: After, after connection request, the sequence will end already. So, the second message will be…
157 00:18:44.190 ⇒ 00:18:52.300 Joules Asuncion: Manually, I think, since, since it’s just for connection request. But I think,
158 00:18:53.080 ⇒ 00:18:57.010 Joules Asuncion: We can more… we can be more specific on the connection request itself?
159 00:18:58.370 ⇒ 00:19:01.379 Joules Asuncion: So, in that way, we can gain more traction, right?
160 00:19:01.770 ⇒ 00:19:09.580 Joules Asuncion: Like… From the get-go, they can… they can… they can already respond to our message.
161 00:19:10.390 ⇒ 00:19:15.179 Luke Scorziell: Did you see some of the messaging that I sent to you in the… I think you did, right? In the,
162 00:19:16.400 ⇒ 00:19:17.539 Luke Scorziell: In the chat.
163 00:19:17.840 ⇒ 00:19:20.889 Luke Scorziell: on, I think it was 2 days ago.
164 00:19:22.060 ⇒ 00:19:25.229 Luke Scorziell: You can share, too.
165 00:19:30.530 ⇒ 00:19:35.449 Joules Asuncion: Yeah, actually, like, the draft, like, the second, third…
166 00:19:35.600 ⇒ 00:19:37.889 Joules Asuncion: Email touch base, or, like, whatnot.
167 00:19:38.910 ⇒ 00:19:40.760 Joules Asuncion: Yeah. Like, the messaging.
168 00:19:41.200 ⇒ 00:19:42.819 Luke Scorziell: I think… I think I saw it then.
169 00:19:44.700 ⇒ 00:19:46.899 Luke Scorziell: And when is the CX Summit happening?
170 00:19:47.960 ⇒ 00:19:50.479 Joules Asuncion: Back last December 10.
171 00:19:51.610 ⇒ 00:19:52.780 Luke Scorziell: Oh, it already happened?
172 00:19:53.030 ⇒ 00:19:54.030 Joules Asuncion: Yeah.
173 00:19:54.630 ⇒ 00:20:01.800 Luke Scorziell: Oh, okay. Then maybe it’s good to just get this out. And we already sent… okay, so we already sent the connection request. Not a lot of people have accepted?
174 00:20:03.000 ⇒ 00:20:07.809 Joules Asuncion: Yeah, I think so. Yeah, that’s good. That is actually my tracker.
175 00:20:07.930 ⇒ 00:20:12.600 Joules Asuncion: Yesterday, so most of them… Doesn’t accept the connection?
176 00:20:15.740 ⇒ 00:20:19.169 Joules Asuncion: So what I’m going to do is, like, to scrub all of the…
177 00:20:19.410 ⇒ 00:20:27.550 Joules Asuncion: profiles, or all of… all of the leads that accepted the request. Then from there, I’ll be sending out, some custom
178 00:20:28.910 ⇒ 00:20:32.609 Joules Asuncion: custom messaging for them, so that they think we can…
179 00:20:33.610 ⇒ 00:20:36.050 Joules Asuncion: We can set up a meeting with Robert.
180 00:20:39.900 ⇒ 00:20:46.540 Luke Scorziell: Yeah, I think… and from me, do you just…
181 00:20:46.730 ⇒ 00:20:49.539 Luke Scorziell: You’re just kind of looking for ideas on… on what?
182 00:20:50.850 ⇒ 00:20:51.690 Joules Asuncion: I’m sorry.
183 00:20:52.020 ⇒ 00:20:57.329 Luke Scorziell: Or just from me, it’d just be helpful to kind of audit the messaging, or what would be most helpful for me to do for…
184 00:20:58.180 ⇒ 00:21:09.659 Joules Asuncion: Yeah, I mean, what is your insights about the messages, of course? I want your opinion on this one, since, I think your approach will be more on the strategic side.
185 00:21:10.130 ⇒ 00:21:15.330 Luke Scorziell: Yeah, yeah. I think, I mean, I think, obviously we already sent the connection request, so we can’t really…
186 00:21:15.470 ⇒ 00:21:16.550 Luke Scorziell: Go back.
187 00:21:17.010 ⇒ 00:21:25.539 Luke Scorziell: I’ll resend it. I mean, we can send…
188 00:21:25.940 ⇒ 00:21:29.809 Luke Scorziell: an in-mail, but at this point, it’s like, I don’t know…
189 00:21:30.540 ⇒ 00:21:32.430 Luke Scorziell: If they haven’t accepted it, then…
190 00:21:32.900 ⇒ 00:21:39.100 Joules Asuncion: Yeah, how can we touch base with them? Yeah, that is correct. That, I think that is… that is a choke point for these campaigns.
191 00:21:39.740 ⇒ 00:21:41.439 Luke Scorziell: Do we have their email?
192 00:21:42.300 ⇒ 00:21:48.340 Joules Asuncion: No. We… we just have their LinkedIn URL.
193 00:21:48.540 ⇒ 00:21:54.580 Joules Asuncion: So… I think this is manually… Exported.
194 00:21:55.020 ⇒ 00:21:55.690 Luke Scorziell: Huh.
195 00:21:57.590 ⇒ 00:21:58.470 Joules Asuncion: So, yeah.
196 00:21:58.470 ⇒ 00:21:59.989 Luke Scorziell: And did we go to the summit?
197 00:22:01.290 ⇒ 00:22:02.730 Joules Asuncion: I think we did.
198 00:22:03.360 ⇒ 00:22:05.120 Joules Asuncion: I think we did, yeah.
199 00:22:07.670 ⇒ 00:22:13.979 Luke Scorziell: I mean, there’s just commenting on the posts, on their posts, I guess, if they have posts, but not everyone’s posting all the time.
200 00:22:16.070 ⇒ 00:22:21.590 Luke Scorziell: I think… are they, like, pretty good leads? Like, these are people that we want to spend time following up with, for sure.
201 00:22:22.480 ⇒ 00:22:32.059 Joules Asuncion: Yeah, I think, that is… that is their plan. Like, for these campaigns, all of the speakers, like, especially the CEOs,
202 00:22:32.810 ⇒ 00:22:38.280 Joules Asuncion: the CEOs and… and, like, the IC piece?
203 00:22:38.580 ⇒ 00:22:40.999 Joules Asuncion: Have you seen… yeah.
204 00:22:41.650 ⇒ 00:22:42.419 Luke Scorziell: I mean, I think if you go.
205 00:22:42.420 ⇒ 00:22:43.990 Joules Asuncion: Yeah, like, my ideal customer.
206 00:22:47.790 ⇒ 00:22:52.499 Luke Scorziell: Can you go back to the, The spreadsheet.
207 00:22:53.620 ⇒ 00:22:54.769 Joules Asuncion: Yeah, for sure.
208 00:22:57.670 ⇒ 00:23:04.290 Luke Scorziell: And go up to the, per… I’m like… Yeah, okay, so that’s the…
209 00:23:07.720 ⇒ 00:23:16.920 Luke Scorziell: So, I mean, at this point, it looks like we’ve got one… so, Sarah… Berta, Tyler, Chat… Chatterley…
210 00:23:17.710 ⇒ 00:23:21.650 Luke Scorziell: Marza, Miha, and Dave Elkington.
211 00:23:22.020 ⇒ 00:23:27.169 Luke Scorziell: Are the only ones that we know for sure are good ICP fits, at least from what you’ve checked?
212 00:23:27.380 ⇒ 00:23:27.730 Joules Asuncion: Yeah.
213 00:23:27.730 ⇒ 00:23:38.650 Luke Scorziell: And so… Like, that’s only 4 leads, so, I mean, in my mind, it’s like… You know…
214 00:23:39.040 ⇒ 00:23:43.619 Luke Scorziell: If we have 4 people that we know are high leverage, like, we might as well just take the time to…
215 00:23:44.360 ⇒ 00:23:46.659 Luke Scorziell: Do a little research, try to find,
216 00:23:47.130 ⇒ 00:23:50.840 Luke Scorziell: Do we have access to tools like Apollo or.
217 00:23:51.390 ⇒ 00:23:56.479 Joules Asuncion: I think their outreach is… now we don’t have… I think we have a sales navigator, though.
218 00:23:58.230 ⇒ 00:24:00.180 Luke Scorziell: Cause if we could just get there, like.
219 00:24:00.570 ⇒ 00:24:04.160 Luke Scorziell: Yeah, I don’t know if you can log in using Sales Navigator to get,
220 00:24:05.690 ⇒ 00:24:08.799 Joules Asuncion: Yeah, I don’t think so. I think Apollo will be the best,
221 00:24:08.910 ⇒ 00:24:14.039 Joules Asuncion: Will be the best, app for, like, lead scoring?
222 00:24:15.480 ⇒ 00:24:18.600 Luke Scorziell: Yeah, well, I guess if we could just, like, get their,
223 00:24:21.270 ⇒ 00:24:28.990 Luke Scorziell: their email, or something. So… or scroll down on his… Just go to… Contact Info.
224 00:24:29.470 ⇒ 00:24:30.030 Joules Asuncion: No.
225 00:24:30.110 ⇒ 00:24:31.989 Luke Scorziell: What about his website?
226 00:24:36.000 ⇒ 00:24:40.100 Luke Scorziell: Sorry, it says, like, yeah, it says visit his website down on the…
227 00:24:44.130 ⇒ 00:24:45.199 Joules Asuncion: No.
228 00:24:45.320 ⇒ 00:24:48.349 Joules Asuncion: This is very broad. No, I don’t think so.
229 00:24:48.830 ⇒ 00:24:54.300 Luke Scorziell: What is… or… was that the same link, though, as if you go back to his profile? It says, like.
230 00:24:54.620 ⇒ 00:24:55.680 Luke Scorziell: Visit my website.
231 00:24:55.680 ⇒ 00:24:56.560 Joules Asuncion: Excellent. Yeah.
232 00:24:56.560 ⇒ 00:24:59.089 Luke Scorziell: Down… That button.
233 00:24:59.690 ⇒ 00:25:00.490 Luke Scorziell: Upload.
234 00:25:00.490 ⇒ 00:25:01.990 Joules Asuncion: Oh, I’m sorry, this one.
235 00:25:02.180 ⇒ 00:25:02.670 Joules Asuncion: Yeah.
236 00:25:03.250 ⇒ 00:25:03.600 Joules Asuncion: Same one.
237 00:25:03.600 ⇒ 00:25:07.070 Luke Scorziell: Oh, okay. A little different, but…
238 00:25:07.500 ⇒ 00:25:10.899 Joules Asuncion: We actually don’t have, like, contact us. They don’t have that.
239 00:25:11.490 ⇒ 00:25:14.129 Luke Scorziell: Alright, do that right at the bottom, like, if you scroll to the very bottom.
240 00:25:19.210 ⇒ 00:25:19.860 Joules Asuncion: No.
241 00:25:20.260 ⇒ 00:25:21.750 Luke Scorziell: Weird. Okay, well…
242 00:25:26.770 ⇒ 00:25:29.560 Luke Scorziell: I mean, you could play around with the bot and try to get it to,
243 00:25:30.740 ⇒ 00:25:33.349 Luke Scorziell: Give you their email. So…
244 00:25:36.990 ⇒ 00:25:40.670 Luke Scorziell: Yeah, I mean, maybe this is something I can talk with Robert about, too, but I think, like.
245 00:25:41.040 ⇒ 00:25:41.670 Joules Asuncion: Yeah.
246 00:25:41.980 ⇒ 00:25:44.849 Luke Scorziell: I think that more time… more…
247 00:25:45.090 ⇒ 00:25:52.009 Luke Scorziell: quality, you know, that we’re able to connect with people. Obviously, it’s a balance between numbers and,
248 00:25:53.100 ⇒ 00:25:57.429 Luke Scorziell: And qualities, so we don’t just want to spend forever
249 00:25:57.960 ⇒ 00:26:05.910 Luke Scorziell: But how have… I mean, like, you tell me from your perspective, too, with other sales roles that you’ve held in the past, have you found, like.
250 00:26:06.440 ⇒ 00:26:11.670 Luke Scorziell: what have you found to be effective? Like, are there things that you’re seeing as your brain forge that,
251 00:26:12.110 ⇒ 00:26:14.810 Luke Scorziell: Like, we could kind of add on, or shift, or change?
252 00:26:16.380 ⇒ 00:26:29.990 Joules Asuncion: Well, when I’m doing outreach for my previous company, we… I use this, like, a lot of, a lot of use cases, as well as, like.
253 00:26:30.060 ⇒ 00:26:38.040 Joules Asuncion: some personalized email for them. Like, for example, their line of business in… is with… in tech.
254 00:26:38.500 ⇒ 00:26:47.009 Joules Asuncion: Right? So, could be more helpful that, if we can dig into their website, what’s their product.
255 00:26:47.180 ⇒ 00:26:53.049 Joules Asuncion: You know, so that, their impression is we know what we’re doing?
256 00:26:53.050 ⇒ 00:26:53.420 Luke Scorziell: like that.
257 00:26:53.510 ⇒ 00:26:56.099 Joules Asuncion: We actually do research for them.
258 00:26:56.280 ⇒ 00:26:59.930 Joules Asuncion: So, this is not just about business, this is us helping you.
259 00:27:01.560 ⇒ 00:27:04.700 Luke Scorziell: Yeah, I think that’s a great approach. So how is that kind of…
260 00:27:05.090 ⇒ 00:27:09.700 Luke Scorziell: Seems a little bit like what you’re implementing with, reading through their LinkedIn profile.
261 00:27:10.050 ⇒ 00:27:10.530 Luke Scorziell: Wow.
262 00:27:10.530 ⇒ 00:27:11.200 Joules Asuncion: Yeah.
263 00:27:11.200 ⇒ 00:27:14.230 Luke Scorziell: how would that look for these leads? Like, were we to apply?
264 00:27:14.540 ⇒ 00:27:15.710 Luke Scorziell: that system.
265 00:27:18.440 ⇒ 00:27:19.770 Joules Asuncion: Yeah, whew.
266 00:27:20.090 ⇒ 00:27:27.670 Joules Asuncion: This is a tough one, because… because LinkedIn is very professional, professional profile.
267 00:27:28.380 ⇒ 00:27:36.090 Joules Asuncion: If I must say. So, mostly, I will get into their companies, like, you know, like, on the signals.
268 00:27:38.870 ⇒ 00:27:45.139 Luke Scorziell: But, like, if you go up to his, like, about section, You know, we’ve got,
269 00:27:47.280 ⇒ 00:27:52.810 Luke Scorziell: This is inside sales, da-da-da… He later in Utah’s Texan.
270 00:27:54.550 ⇒ 00:28:00.970 Luke Scorziell: He spends free time running, hiking, and climbing, so that’s a more personal detail.
271 00:28:01.480 ⇒ 00:28:06.450 Luke Scorziell: He’s building an electric vehicle.
272 00:28:07.370 ⇒ 00:28:13.159 Luke Scorziell: So, like, and then if you go down to his posts, what is he posting about?
273 00:28:15.270 ⇒ 00:28:17.210 Luke Scorziell: So, 2 days ago…
274 00:28:20.430 ⇒ 00:28:21.919 Luke Scorziell: And have we already…
275 00:28:25.880 ⇒ 00:28:28.019 Luke Scorziell: So I… so I ride on the…
276 00:28:29.550 ⇒ 00:28:35.919 Luke Scorziell: Not rolling out a… he’s acting like this to make or break, and that matters. I mean, this looks like it’s probably AI-written, honestly.
277 00:28:36.400 ⇒ 00:28:37.280 Luke Scorziell: Yeah.
278 00:28:38.830 ⇒ 00:28:40.690 Luke Scorziell: Just name the word slop.
279 00:28:41.170 ⇒ 00:28:42.180 Luke Scorziell: Ironic.
280 00:28:43.420 ⇒ 00:28:43.980 Joules Asuncion: Heh.
281 00:28:48.150 ⇒ 00:28:49.219 Luke Scorziell: So funny.
282 00:28:51.220 ⇒ 00:28:54.770 Joules Asuncion: Yeah, so what do you think about it? I mean… .
283 00:28:55.100 ⇒ 00:28:57.639 Luke Scorziell: Like, if we’re just trying to get…
284 00:28:58.750 ⇒ 00:29:06.349 Luke Scorziell: It’s like, okay, we did send him a connection request, but, you know, it didn’t really go anywhere. I would say, from my perspective.
285 00:29:06.670 ⇒ 00:29:16.849 Luke Scorziell: not necessarily being a sales expert, as much as maybe doing more on the brand marketing and strategy side. If we… like, the more touchpoints that we can get and the more recognition that we can get from him, like, the better.
286 00:29:16.850 ⇒ 00:29:17.320 Joules Asuncion: Yeah, yeah.
287 00:29:17.320 ⇒ 00:29:21.180 Luke Scorziell: And same thing with all those other leads, so I wouldn’t necessarily make it, like, a…
288 00:29:23.010 ⇒ 00:29:31.280 Luke Scorziell: You know, like, if we… if the intent is, like, we want to spend a lot of time on these leads because we really think that if we get in touch with them.
289 00:29:31.700 ⇒ 00:29:43.250 Luke Scorziell: It’ll be good, you know, then we can weigh the cost of the time that it would take to, like, like their post, read through it quickly, write, like, a quick comment or response or something.
290 00:29:43.360 ⇒ 00:29:50.799 Luke Scorziell: And then just, like, even, I don’t know if we could turn on, like, post notifications or something, and it seems like he’s posting fairly regularly.
291 00:29:54.560 ⇒ 00:29:55.170 Joules Asuncion: Yeah.
292 00:29:56.240 ⇒ 00:30:02.310 Luke Scorziell: So… So, I think… And again, like, maybe…
293 00:30:02.740 ⇒ 00:30:07.030 Luke Scorziell: you know, I’d love to get Robert’s take, too.
294 00:30:08.780 ⇒ 00:30:15.080 Luke Scorziell: It’s like, if we have a lead that we think, or we know is, like, you know, gonna be really important, then I think that we should
295 00:30:15.510 ⇒ 00:30:18.319 Luke Scorziell: Try to establish a couple of different touchpoints with them.
296 00:30:18.570 ⇒ 00:30:22.750 Luke Scorziell: And… Yeah. Try them, more so at Bill’s real. Let’s just eat.
297 00:30:23.350 ⇒ 00:30:32.970 Joules Asuncion: Yeah, what I was thinking is, we can’t… we can’t get hold of all of the leads by, by, by LinkedIn, I think,
298 00:30:33.640 ⇒ 00:30:37.279 Joules Asuncion: We have to do, like, multiple touch base with them, or touchpoints.
299 00:30:38.000 ⇒ 00:30:47.360 Joules Asuncion: Like, email, or at least… and LinkedIn, like, combined. If we think that, the customer is really…
300 00:30:47.610 ⇒ 00:30:51.569 Joules Asuncion: Like, worth the time. And, you know, we can help them.
301 00:30:52.850 ⇒ 00:30:53.890 Joules Asuncion: So…
302 00:30:56.920 ⇒ 00:30:57.730 Joules Asuncion: Yeah.
303 00:30:58.330 ⇒ 00:31:01.919 Luke Scorziell: Yeah, so, I mean, I think your intuition is right with
304 00:31:02.340 ⇒ 00:31:10.569 Luke Scorziell: what you’ve done before and what you’re working on. So I think we just want to start testing stuff and going, like, moving quickly, and then,
305 00:31:12.460 ⇒ 00:31:17.139 Luke Scorziell: So, if it’s like a formula, I guess it’s like, you know, find one or two things.
306 00:31:17.420 ⇒ 00:31:22.109 Luke Scorziell: Maybe that we can offer a value. I think, like, always looking to add value first.
307 00:31:22.460 ⇒ 00:31:23.090 Luke Scorziell: And then…
308 00:31:23.090 ⇒ 00:31:24.249 Joules Asuncion: That’s true, that’s true.
309 00:31:25.110 ⇒ 00:31:30.399 Luke Scorziell: And then we just send… send whatever connection request we need to, and then we can comment, or…
310 00:31:30.740 ⇒ 00:31:35.559 Luke Scorziell: Do whatever. So we’re not doing, like, any cold email outreach or anything right now, either?
311 00:31:35.720 ⇒ 00:31:36.819 Joules Asuncion: We don’t, yeah.
312 00:31:37.550 ⇒ 00:31:38.500 Luke Scorziell: Oh, interesting.
313 00:31:39.640 ⇒ 00:31:46.680 Joules Asuncion: Yeah, I think there’s a lot of room to grow here in Brainforge, so this is… this could be more exciting than…
314 00:31:46.920 ⇒ 00:31:49.780 Joules Asuncion: Than I expected.
315 00:31:49.780 ⇒ 00:31:52.050 Luke Scorziell: Yeah, yeah, I mean, if, like…
316 00:31:53.330 ⇒ 00:32:00.289 Luke Scorziell: I know ZoomInfo is, like, pretty expensive, but even if we just… if we’re able to get, like, a ZoomInfo or Apollo I.O. license, or…
317 00:32:00.580 ⇒ 00:32:06.870 Luke Scorziell: Something, they gave us access to people’s emails, and phone numbers.
318 00:32:08.980 ⇒ 00:32:11.189 Luke Scorziell: That would probably make a big difference.
319 00:32:11.470 ⇒ 00:32:12.020 Luke Scorziell: And it’s…
320 00:32:12.020 ⇒ 00:32:12.760 Joules Asuncion: Sure.
321 00:32:12.760 ⇒ 00:32:18.450 Luke Scorziell: Have you… do you do, like, cold calling and stuff as well, or are you more just on the coordination side?
322 00:32:19.830 ⇒ 00:32:39.270 Joules Asuncion: I’m more on the coordination side. I think that is, beyond my pay grade when I cold call them. So, I think I’ll be more of, like, on the technical side, mostly on the CRM side, and, touching base with, with some of the customers that we had, or some leads.
323 00:32:39.270 ⇒ 00:32:46.969 Joules Asuncion: Maybe full-on automation and workflow, that I can help with the sales… the sales team, or the GTM.
324 00:32:47.030 ⇒ 00:32:50.199 Joules Asuncion: Side of the business.
325 00:32:50.840 ⇒ 00:32:58.540 Luke Scorziell: Yeah, okay. Well, I think with all we’re doing right now on LinkedIn, I think if they don’t connect… accept our connection request, then…
326 00:32:58.680 ⇒ 00:33:02.350 Luke Scorziell: It’s like, we just go and like their post, comment, and then…
327 00:33:02.970 ⇒ 00:33:05.700 Luke Scorziell: Do that until they respond, or something.
328 00:33:05.870 ⇒ 00:33:11.390 Luke Scorziell: Okay. And maybe, like, strategize around… Making,
329 00:33:13.560 ⇒ 00:33:21.260 Luke Scorziell: Yeah, like, encouraging, maybe, or just… just providing something of value that would give… give them the opportunity to then respond and say, like, hey, we’d love to
330 00:33:21.520 ⇒ 00:33:26.840 Luke Scorziell: you know, I’d love to chat and link up with you. So that’s my thought. I think that,
331 00:33:27.240 ⇒ 00:33:29.719 Luke Scorziell: Again, like, we don’t want to spend…
332 00:33:30.070 ⇒ 00:33:32.209 Luke Scorziell: too long, like, I would say…
333 00:33:33.490 ⇒ 00:33:39.539 Luke Scorziell: you know, if we… even if we’re spending, like, 2 minutes a lead, it’s like 30 leads an hour already. Yeah.
334 00:33:39.770 ⇒ 00:33:46.959 Luke Scorziell: But I think we want to, you know, if we find someone that we think is a good fit, and we think that we can really reach them, then I think it’s worth a little bit of time.
335 00:33:47.590 ⇒ 00:33:48.329 Joules Asuncion: Yeah, that is true.
336 00:33:49.700 ⇒ 00:33:50.900 Luke Scorziell: And so…
337 00:33:51.880 ⇒ 00:33:56.140 Joules Asuncion: Yeah, this campaign is actually, like, shooting bullets everywhere.
338 00:33:56.280 ⇒ 00:34:09.939 Joules Asuncion: Like, we don’t know who is the real target is. Like, that is just my, that is just my… metaphorically, of course, that is just my, intuition when it comes to, like, reaching out to Lincoln as well as the…
339 00:34:10.070 ⇒ 00:34:28.829 Joules Asuncion: campaigns, but I think it… I think, it’s effective for them for quite some time, so, I won’t be, like, of course, restricting what works for them, but I think some ideas from you and me would be helpful, when it comes to revenue for Brainforge.
340 00:34:29.260 ⇒ 00:34:30.989 Luke Scorziell: Yeah, yeah, for sure.
341 00:34:31.130 ⇒ 00:34:34.370 Luke Scorziell: Well, why don’t we… I think we have the stand-up. Yeah.
342 00:34:34.370 ⇒ 00:34:35.760 Joules Asuncion: We have.
343 00:34:35.760 ⇒ 00:34:43.410 Luke Scorziell: So, why don’t we hop over there, and then why don’t you and I keep chatting about this, and then I think that we’re making some good progress, so…
344 00:34:43.710 ⇒ 00:34:44.260 Luke Scorziell: For sure.
345 00:34:44.260 ⇒ 00:34:44.899 Joules Asuncion: For sure.
346 00:34:46.409 ⇒ 00:34:49.309 Luke Scorziell: And then, yeah, cool, okay.
347 00:34:49.759 ⇒ 00:34:51.189 Luke Scorziell: Thanks for sharing that. Awesome.
348 00:34:51.790 ⇒ 00:34:55.810 Joules Asuncion: Of course, of course. Yeah, I’ll see you in the next meeting link.
349 00:34:55.810 ⇒ 00:34:56.600 Luke Scorziell: Yep.