Meeting Title: TikTok Conversion API Discussion Date: 2025-12-03 Meeting participants: Zoran Selinger, Henry Zhao, Awaish Kumar
WEBVTT
1 00:05:23.430 ⇒ 00:05:25.709 Henry Zhao: Are we having this meeting? Do you know?
2 00:05:28.650 ⇒ 00:05:32.080 Zoran Selinger: I thought we are, but… Mmm…
3 00:05:33.410 ⇒ 00:05:37.869 Zoran Selinger: Looks like Robert is not even online on Slack.
4 00:05:39.490 ⇒ 00:05:40.170 Henry Zhao: Yeah.
5 00:05:41.210 ⇒ 00:05:44.229 Henry Zhao: Yeah, I got stuff to do anyway, so I’ll do it in the meantime.
6 00:05:47.690 ⇒ 00:05:49.940 Henry Zhao: That spreadsheet, what they’re gonna do? Yeah.
7 00:05:52.740 ⇒ 00:05:55.349 Henry Zhao: I still haven’t done the Omni training.
8 00:05:58.510 ⇒ 00:06:02.790 Henry Zhao: It’s, like, so different from the… The videos that they have.
9 00:06:04.860 ⇒ 00:06:10.850 Zoran Selinger: I… it just seems… such a great tool. I mean, I don’t have much.
10 00:06:10.850 ⇒ 00:06:11.230 Henry Zhao: Yes.
11 00:06:11.230 ⇒ 00:06:15.320 Zoran Selinger: experience in BI tools in general.
12 00:06:15.920 ⇒ 00:06:16.780 Henry Zhao: Oh, okay.
13 00:06:17.600 ⇒ 00:06:18.270 Zoran Selinger: -
14 00:06:18.490 ⇒ 00:06:24.880 Zoran Selinger: Obviously, I’m very comfortable with, with spreadsheets, Alright.
15 00:06:25.890 ⇒ 00:06:30.060 Henry Zhao: So, it makes so much sense to me.
16 00:06:32.060 ⇒ 00:06:33.619 Zoran Selinger: It’s just,
17 00:06:34.390 ⇒ 00:06:43.409 Zoran Selinger: like, right away, even without knowing a lot of SQL, I can… I can contribute with this, for example.
18 00:06:43.570 ⇒ 00:06:45.250 Zoran Selinger: Yeah.
19 00:06:45.910 ⇒ 00:06:58.179 Zoran Selinger: It’s such a great concept, I really like it. Even though the goal is… I was talking to Utam about what I should learn, and…
20 00:06:58.300 ⇒ 00:07:03.890 Zoran Selinger: I’m going to… I’m going to… Get…
21 00:07:04.550 ⇒ 00:07:08.209 Zoran Selinger: kind of try to get certified in DBT as well.
22 00:07:10.840 ⇒ 00:07:13.340 Zoran Selinger: So I can do a little bit more on that side.
23 00:07:15.060 ⇒ 00:07:16.030 Zoran Selinger: Yeah.
24 00:07:17.180 ⇒ 00:07:26.480 Zoran Selinger: In time, of course. Yeah. Yeah. I don’t have a lot of time to work on that, but in time, I’ll get there.
25 00:07:28.650 ⇒ 00:07:38.019 Awaish Kumar: Okay… So… Is this for services? Are you talking about anything.
26 00:07:38.020 ⇒ 00:07:38.630 Henry Zhao: Yes.
27 00:07:39.450 ⇒ 00:07:41.180 Henry Zhao: Where services bring trust, yeah.
28 00:07:42.160 ⇒ 00:07:42.960 Awaish Kumar: Okay.
29 00:07:43.630 ⇒ 00:07:50.210 Awaish Kumar: So I don’t know if… if Robert will be joining, because we also have a similar
30 00:07:50.670 ⇒ 00:07:54.309 Awaish Kumar: meeting scheduled on Friday. I don’t know which one is the…
31 00:07:55.450 ⇒ 00:07:58.860 Awaish Kumar: The one where the orbit will join.
32 00:08:08.430 ⇒ 00:08:10.760 Awaish Kumar: So, like, have you pinged?
33 00:08:11.030 ⇒ 00:08:12.910 Awaish Kumar: Anyone? Henry?
34 00:08:12.930 ⇒ 00:08:13.470 Zoran Selinger: I…
35 00:08:13.490 ⇒ 00:08:15.960 Henry Zhao: I’ll ping Robert.
36 00:08:18.770 ⇒ 00:08:21.239 Henry Zhao: He’s definitely not online, because he’s not even responding to my questions.
37 00:08:22.450 ⇒ 00:08:27.339 Awaish Kumar: Yeah, like, that means we are not, yeah, not having this meeting today.
38 00:08:32.730 ⇒ 00:08:37.949 Awaish Kumar: For… yeah, I… we can maybe take this opportunity to discuss this message from you.
39 00:08:38.580 ⇒ 00:08:41.730 Awaish Kumar: the TikTok Cappy, so… I don’t know, they…
40 00:08:41.890 ⇒ 00:08:45.339 Awaish Kumar: Do we… do we already have TikTok?
41 00:08:45.800 ⇒ 00:08:48.210 Awaish Kumar: conversion API setup.
42 00:08:52.000 ⇒ 00:08:52.510 Awaish Kumar: Or not.
43 00:08:52.510 ⇒ 00:08:56.959 Zoran Selinger: I don’t know if we had anything from before, but
44 00:08:57.360 ⇒ 00:08:59.129 Zoran Selinger: I’m not aware that we do.
45 00:08:59.830 ⇒ 00:09:02.980 Zoran Selinger: I don’t even have access to the TikTok account.
46 00:09:04.490 ⇒ 00:09:17.900 Awaish Kumar: Okay, so that’s net new work. We do have for Meta, and we are working on an updated version of it, but for TikTok, I haven’t worked on it, so maybe… I don’t know if Andrea has worked on it, but…
47 00:09:18.030 ⇒ 00:09:27.620 Awaish Kumar: That’s… That is something we… We can, yeah, we can start thinking about…
48 00:09:27.940 ⇒ 00:09:34.930 Awaish Kumar: So we… we will… I think we will need similar kind of model, like Meta, so creating a model.
49 00:09:34.930 ⇒ 00:09:35.350 Zoran Selinger: Yeah.
50 00:09:36.150 ⇒ 00:09:40.169 Awaish Kumar: Will be, like… very, very easy thing, I think.
51 00:09:40.620 ⇒ 00:09:45.199 Zoran Selinger: Yeah, I believe so. It’s gonna be pretty much copy-paste,
52 00:09:45.620 ⇒ 00:09:55.240 Zoran Selinger: Obviously, the diversity, reversity, albeit will be, potentially… Different. There’s a message.
53 00:09:55.810 ⇒ 00:09:58.179 Awaish Kumar: Yeah, in the modeling also, like.
54 00:09:58.180 ⇒ 00:10:04.060 Zoran Selinger: Robert says he’s going to reschedule this meeting. Okay, go, go ahead, Raj, sorry.
55 00:10:04.780 ⇒ 00:10:10.230 Awaish Kumar: Yeah, I’m saying that for the TikTok, I think we…
56 00:10:11.020 ⇒ 00:10:20.489 Awaish Kumar: like, the logic will be same for figuring out the orders. The only thing with the kind of fields we need
57 00:10:20.760 ⇒ 00:10:23.850 Awaish Kumar: That might change, or the naming of those, or…
58 00:10:24.620 ⇒ 00:10:32.540 Zoran Selinger: Yeah, maybe hashing normalization will be different. We… I have to look into the… Yeah, that…
59 00:10:32.540 ⇒ 00:10:36.610 Awaish Kumar: It requires some modeling changes, but, yeah, kind of similar work.
60 00:10:36.710 ⇒ 00:10:45.590 Awaish Kumar: And then reverse ETLing, you just need to connect, right? If segment has connector, then it will be very easy, like, from, like, data.
61 00:10:45.830 ⇒ 00:11:01.839 Zoran Selinger: Yeah, I’ll… I’ll get familiar with Segment when I do… when I do the tweaks for Meta. On Segment, I’ve never done it before in Segment. I can… I really want… I want to do that part myself, because I want to get familiar.
62 00:11:03.470 ⇒ 00:11:04.250 Awaish Kumar: Okay.
63 00:11:04.410 ⇒ 00:11:07.280 Zoran Selinger: Yeah, if… if not, we’ll… I’ll…
64 00:11:08.100 ⇒ 00:11:13.540 Zoran Selinger: You… you do those things with, what, with… with brace? If it… what did you say?
65 00:11:13.670 ⇒ 00:11:18.540 Zoran Selinger: If there’s no native connection, what… what are our other options?
66 00:11:19.070 ⇒ 00:11:22.370 Awaish Kumar: Oh, we… if we… there is no segment native connector.
67 00:11:22.480 ⇒ 00:11:26.520 Awaish Kumar: The second option is to opt for polyatomic.
68 00:11:26.820 ⇒ 00:11:28.599 Zoran Selinger: Polyatomic, okay, okay.
69 00:11:28.600 ⇒ 00:11:36.770 Awaish Kumar: Yeah, and If they don’t have, we can ask to… ask them to build it, and get their ETA.
70 00:11:36.770 ⇒ 00:11:37.780 Zoran Selinger: For Billy.
71 00:11:37.880 ⇒ 00:11:43.790 Awaish Kumar: And if… even if that’s not possible, and things are urgent, we can…
72 00:11:43.890 ⇒ 00:11:51.929 Awaish Kumar: try to maybe build it ourselves. So, like, building it ourselves is… is the… It’s the last, and…
73 00:11:52.680 ⇒ 00:11:57.099 Awaish Kumar: Like, not… not a… Favorite option, so…
74 00:11:57.100 ⇒ 00:12:00.200 Zoran Selinger: Of course, of course. Yeah, yeah, I mean…
75 00:12:00.460 ⇒ 00:12:06.100 Zoran Selinger: I don’t see a need for it if we don’t have a really, really specific use case.
76 00:12:06.300 ⇒ 00:12:09.120 Zoran Selinger: Yeah, we shouldn’t. We shouldn’t.
77 00:12:11.370 ⇒ 00:12:19.759 Zoran Selinger: Okay, that’s… that’s good. So, I don’t know if Henry just said he’s gonna be right back, I don’t know if he wanted to talk about anything.
78 00:12:19.880 ⇒ 00:12:25.390 Zoran Selinger: Because Robert said he’s going to reschedule this one.
79 00:12:26.560 ⇒ 00:12:27.140 Zoran Selinger: Hmm.
80 00:12:27.140 ⇒ 00:12:27.950 Awaish Kumar: Yeah.
81 00:12:28.210 ⇒ 00:12:35.259 Awaish Kumar: Okay, I’m just taking this time to chat with you regarding… there’s another message with Henry, if you are available.
82 00:12:39.110 ⇒ 00:12:41.120 Zoran Selinger: Yeah, so what else? What else?
83 00:12:41.550 ⇒ 00:12:44.500 Awaish Kumar: Yeah, it’s a question for Henry, if he’s there.
84 00:12:45.820 ⇒ 00:12:48.210 Zoran Selinger: Yeah, he said he’s going to be right back.
85 00:12:48.690 ⇒ 00:12:53.409 Zoran Selinger: Okay. Okay, if that’s it, I’m gonna go off then.
86 00:12:55.360 ⇒ 00:12:57.460 Zoran Selinger: And yeah, we’ll…
87 00:12:58.090 ⇒ 00:13:05.749 Zoran Selinger: we’ll make the adjustments. So, Ashwini is working on the meta stuff, right? At the moment?
88 00:13:08.970 ⇒ 00:13:12.029 Awaish Kumar: I can confirm.
89 00:13:13.000 ⇒ 00:13:18.090 Zoran Selinger: Yeah, I mean, I can… I can talk to, I can talk to him, tomorrow.
90 00:13:18.510 ⇒ 00:13:22.790 Awaish Kumar: Yeah, please keep the conversation client editing so I know what’s going on.
91 00:13:23.310 ⇒ 00:13:27.150 Zoran Selinger: Okay, okay, okay, will do, will do, thank you, thank you.
92 00:13:27.460 ⇒ 00:13:27.990 Awaish Kumar: Thank you.
93 00:13:27.990 ⇒ 00:13:29.000 Zoran Selinger: Right, bye.