Meeting Title: Vista Social UTM Links Fix Date: 2025-11-11 Meeting participants: Trinity Leilani, Henry Zhao
WEBVTT
1 00:06:28.610 ⇒ 00:06:29.909 Trinity Leilani: Hey, Trinity, how’s it going?
2 00:06:31.130 ⇒ 00:06:37.980 Trinity Leilani: Sorry about being late, too. Do you have… do you still have some time, or did you rather reschedule for, like, tomorrow?
3 00:06:38.200 ⇒ 00:06:42.319 Henry Zhao: No, I want to show you stuff ASAP, because I think something needs to be fixed.
4 00:06:42.320 ⇒ 00:06:42.670 Trinity Leilani: Okay.
5 00:06:42.670 ⇒ 00:07:01.109 Henry Zhao: So, I’m looking here into our edge layer raw data, you don’t need to worry about the query, but basically, all activity where the UTM source is organic social, and the medium is social, which should work, because the links that you gave me are all like that, right? So you have…
6 00:07:01.260 ⇒ 00:07:06.799 Henry Zhao: UTM sources organic social, UTM Medium equals social, and I’m not seeing any data, so…
7 00:07:07.610 ⇒ 00:07:09.140 Trinity Leilani: Alright, so…
8 00:07:10.540 ⇒ 00:07:17.199 Trinity Leilani: Are you looking at the current, current data, or the current links, or the ones that I want to use?
9 00:07:17.560 ⇒ 00:07:19.370 Henry Zhao: You said you already switched them out, though, right?
10 00:07:19.710 ⇒ 00:07:24.570 Trinity Leilani: Yeah, but I might have switched them out wrong, because I don’t know how to do this stuff, so…
11 00:07:24.570 ⇒ 00:07:32.079 Henry Zhao: We can look at that together, but let me just double-check something to see if it’s showing up in segment, socialist medium.
12 00:07:32.180 ⇒ 00:07:33.110 Henry Zhao: Source.
13 00:07:41.200 ⇒ 00:07:46.090 Henry Zhao: Yes, definitely it’s set up wrong, either that or nobody’s clicking it, which is very unlikely.
14 00:07:46.780 ⇒ 00:07:52.760 Henry Zhao: So I’ll let you share your screen so you can show me kind of how you set it up, where you set it up, and how you implemented it.
15 00:07:52.910 ⇒ 00:07:54.840 Henry Zhao: Like, how you got into people.
16 00:07:55.530 ⇒ 00:08:00.610 Trinity Leilani: So… I don’t know how to use Zoom, sorry.
17 00:08:01.310 ⇒ 00:08:03.039 Henry Zhao: It’s okay, there’s a share button at the bottom.
18 00:08:04.420 ⇒ 00:08:06.020 Trinity Leilani: Okay, so here’s my screen.
19 00:08:06.660 ⇒ 00:08:14.160 Trinity Leilani: This is the pages on Vista Social, this is how I edit the links. So, for the first one,
20 00:08:14.730 ⇒ 00:08:15.960 Trinity Leilani: We have…
21 00:08:17.250 ⇒ 00:08:24.429 Trinity Leilani: I didn’t know what to do, because the… I didn’t set up these UTMs. I don’t know how to incorporate them. I just kind of copy-paste this.
22 00:08:24.610 ⇒ 00:08:25.580 Trinity Leilani: On the end.
23 00:08:25.580 ⇒ 00:08:26.660 Henry Zhao: Oh, okay.
24 00:08:26.770 ⇒ 00:08:29.340 Henry Zhao: So you need to put a question mark after social.
25 00:08:32.080 ⇒ 00:08:32.960 Trinity Leilani: Okay.
26 00:08:33.340 ⇒ 00:08:34.949 Trinity Leilani: Yeah, that’s it.
27 00:08:35.200 ⇒ 00:08:37.270 Henry Zhao: Yep, that’s it. So you need to do this to all the links.
28 00:08:37.500 ⇒ 00:08:45.839 Trinity Leilani: Alright, and then for the links, like, that already have a UT and I just replaced the end with this question mark?
29 00:08:46.670 ⇒ 00:08:50.700 Henry Zhao: Yeah, you keep the question mark as is, you just replace the source and the medium and the campaign.
30 00:08:51.010 ⇒ 00:08:56.620 Trinity Leilani: Okay, cool. And then, are all these fine, or do I need to put them into…
31 00:08:56.620 ⇒ 00:09:00.680 Henry Zhao: Let me double-check if we want to clean it up a different way.
32 00:09:02.260 ⇒ 00:09:06.300 Henry Zhao: See, it’s a good thing we met now, so that once you make this change, it should look better.
33 00:09:06.300 ⇒ 00:09:07.270 Trinity Leilani: Hopefully, yeah.
34 00:09:07.430 ⇒ 00:09:11.579 Henry Zhao: I like to standardize these a little bit more, so…
35 00:09:11.720 ⇒ 00:09:17.829 Henry Zhao: Sources organic social, medium is social… yeah, that should be fine. So for your social, I think this is good enough.
36 00:09:18.150 ⇒ 00:09:22.980 Henry Zhao: Unless… are you going to be adding new links at some point, or is it just going to be these 8 links, pretty much?
37 00:09:23.550 ⇒ 00:09:31.009 Trinity Leilani: It’s probably gonna stay this for a while, unless we do, like, Black Friday UTM, then I’ll add that later on.
38 00:09:31.170 ⇒ 00:09:31.790 Trinity Leilani: So…
39 00:09:31.790 ⇒ 00:09:48.729 Henry Zhao: If you do Black Friday, are you gonna do it for all 8 drugs, or are you gonna do, like, Black Friday blanket? You know what I’m saying? Because your campaign should tell you everything you need to know about what campaign you’re running, so if you just have NAD, and then on Black Friday, you also run it as NAD, you’re not going to know the difference between NAD and Black Friday NAD.
40 00:09:50.210 ⇒ 00:09:56.330 Trinity Leilani: I’ll do whatever you guys say is the easiest and fat… best way to do it, so…
41 00:09:56.330 ⇒ 00:10:04.990 Henry Zhao: It’s not about easiest, it’s about what kind of info do you need. So, like, on Black Friday, are you changing the link, or are you putting it in different places, or is it just gonna be, like.
42 00:10:05.320 ⇒ 00:10:16.260 Trinity Leilani: I think what we’ll do is we’ll just add another button with the Black Blanket Black Friday deal, if we can do that, and it’ll be similar to the Get Started link, so…
43 00:10:16.260 ⇒ 00:10:19.620 Henry Zhao: Yeah, you can just create a new link then, you can just do UTM campaign equals Black Friday.
44 00:10:19.760 ⇒ 00:10:20.360 Trinity Leilani: Okay.
45 00:10:20.630 ⇒ 00:10:21.660 Henry Zhao: Okay. That works.
46 00:10:22.200 ⇒ 00:10:22.930 Trinity Leilani: Sweet.
47 00:10:23.400 ⇒ 00:10:32.629 Henry Zhao: Okay, we just need to plan that out, so that later, if you can have the information you need. Because then if you ask me later, like, any Black Friday info, but it’s not in your UTMs, I’m not going to be able to pull that for you.
48 00:10:32.630 ⇒ 00:10:34.570 Trinity Leilani: That’s fine. Alright, cool.
49 00:10:34.570 ⇒ 00:10:39.689 Henry Zhao: Okay, so that’s it. So yeah, make the question marks, and then I will see if it comes in tomorrow.
50 00:10:39.970 ⇒ 00:10:41.599 Trinity Leilani: Sweet. Thank you.
51 00:10:41.600 ⇒ 00:10:42.820 Henry Zhao: Okay, thank you, take care.
52 00:10:42.950 ⇒ 00:10:43.909 Trinity Leilani: You too, bye.
53 00:10:43.910 ⇒ 00:10:44.600 Henry Zhao: Bye.