Meeting Title: BF: Talisma Partnership Meeting Date: 2025-10-21 Meeting participants: holly condos, Rico Rejoso, Hannah Wang, Uttam Kumaran
WEBVTT
1 00:01:21.290 ⇒ 00:01:22.610 holly condos: Hey, Rico.
2 00:01:24.850 ⇒ 00:01:26.719 Rico Rejoso: Hey, Alice, how are you?
3 00:01:26.870 ⇒ 00:01:28.559 holly condos: I’m good, how are you?
4 00:01:28.560 ⇒ 00:01:30.400 Rico Rejoso: Wonderful. I’m doing great.
5 00:01:31.000 ⇒ 00:01:31.430 holly condos: Good.
6 00:01:31.430 ⇒ 00:01:33.280 Rico Rejoso: Thank you so much for asking,
7 00:01:33.720 ⇒ 00:01:36.829 Rico Rejoso: I was just going through some email from Talism.
8 00:01:39.930 ⇒ 00:01:42.900 holly condos: There’s some email from… Teleisma?
9 00:01:43.100 ⇒ 00:01:51.239 Rico Rejoso: Yeah, basically they were asking, for schedules But… This… You don’t seem to get…
10 00:01:51.410 ⇒ 00:01:59.880 Rico Rejoso: the right time for it. We haven’t finalized the schedule yet, but… Maybe somewhere around… Friday, or…
11 00:02:00.100 ⇒ 00:02:01.329 holly condos: Early next week.
12 00:02:03.080 ⇒ 00:02:08.779 holly condos: Oh, okay, so the placeholder that we have on Friday is not good for them?
13 00:02:08.780 ⇒ 00:02:09.940 Rico Rejoso: Yeah…
14 00:02:09.949 ⇒ 00:02:10.529 holly condos: Oh, okay.
15 00:02:10.530 ⇒ 00:02:14.210 Rico Rejoso: We’re still finalizing the time with them. They haven’t confirmed yet.
16 00:02:15.760 ⇒ 00:02:16.810 holly condos: Okay.
17 00:02:17.360 ⇒ 00:02:21.489 holly condos: Is Aaron working with you on… on scheduling?
18 00:02:22.310 ⇒ 00:02:29.600 Rico Rejoso: Yeah, we had a discussion yesterday, I mean, we were going back and forth with email yesterday.
19 00:02:29.600 ⇒ 00:02:30.080 holly condos: Okay.
20 00:02:30.080 ⇒ 00:02:30.930 Rico Rejoso: the schedule.
21 00:02:31.430 ⇒ 00:02:37.250 holly condos: Okay, so… alright, well, that’s fine, just keep me posted, but, I…
22 00:02:38.280 ⇒ 00:02:44.079 holly condos: haven’t heard from Utam this morning, so I’m assuming we’re not doing this meeting then?
23 00:02:46.990 ⇒ 00:02:48.250 holly condos: Or do you know?
24 00:02:50.470 ⇒ 00:02:53.919 Rico Rejoso: I haven’t got any updates yet, but let me ping the thumb, okay?
25 00:02:55.050 ⇒ 00:02:56.010 holly condos: Hey, Hannah.
26 00:02:57.520 ⇒ 00:02:59.089 Hannah Wang: Hi, how’s it going?
27 00:02:59.420 ⇒ 00:03:00.640 holly condos: Good, how are you?
28 00:03:01.510 ⇒ 00:03:02.630 Hannah Wang: Good.
29 00:03:02.630 ⇒ 00:03:04.040 holly condos: Are you still in New York?
30 00:03:04.480 ⇒ 00:03:07.540 Hannah Wang: I am, it’s my last day. Last day here.
31 00:03:08.280 ⇒ 00:03:11.350 holly condos: Are… do you like visiting?
32 00:03:12.290 ⇒ 00:03:20.170 Hannah Wang: I don’t visit that often, it definitely is different than…
33 00:03:20.600 ⇒ 00:03:32.640 Hannah Wang: California, or where I live. A little more hustle-bustle. Yes. Yeah, it’s different, but it’s… it’s good. It’s good in its own way. Pros and cons of living in different environments like this.
34 00:03:32.860 ⇒ 00:03:33.770 holly condos: Exactly.
35 00:03:34.000 ⇒ 00:03:37.879 holly condos: I’m not sure if I mentioned it, but my younger son
36 00:03:38.210 ⇒ 00:03:41.469 holly condos: went to med school at Columbia, so he was there.
37 00:03:41.470 ⇒ 00:03:41.970 Hannah Wang: Wow.
38 00:03:42.340 ⇒ 00:03:43.740 holly condos: Four years.
39 00:03:43.950 ⇒ 00:03:44.640 Hannah Wang: Yeah.
40 00:03:44.640 ⇒ 00:03:52.319 holly condos: And then, and he got a residency at Columbia, but he decided to go to UCLA instead.
41 00:03:52.480 ⇒ 00:03:53.680 Hannah Wang: Oh, okay.
42 00:03:53.680 ⇒ 00:04:02.310 holly condos: So he’s there, right? That’s why he and his wife are in Santa Monica. But, but now he’s like, well, I really don’t want to live in either city.
43 00:04:02.310 ⇒ 00:04:04.550 Hannah Wang: Oh, no!
44 00:04:04.550 ⇒ 00:04:10.609 holly condos: So, you know, I think he’s looking for something more like Chicago, because he went to Northwestern, and he.
45 00:04:10.610 ⇒ 00:04:10.960 Hannah Wang: Okay.
46 00:04:10.960 ⇒ 00:04:17.400 holly condos: But it’s funny, because they are both large cities, but so different.
47 00:04:17.720 ⇒ 00:04:18.459 Hannah Wang: Yeah.
48 00:04:18.880 ⇒ 00:04:22.680 Hannah Wang: Yeah, I don’t know how to explain it, but it is quite different.
49 00:04:22.680 ⇒ 00:04:41.219 holly condos: And… and I just remember, like, he lived on… he lived near the hospital, right? So on the… on the Upper East Side, like, almost to Harlem, or I guess Washington Heights is really where it is. And just, it’s a mission to do anything, just even to do the groceries. It’s like, okay, get on this…
50 00:04:41.450 ⇒ 00:04:45.239 holly condos: Subway, walk 7 blocks over here.
51 00:04:45.650 ⇒ 00:04:46.980 holly condos: submission.
52 00:04:46.980 ⇒ 00:04:48.720 Uttam Kumaran: That’s why Cool. Yeah.
53 00:04:49.280 ⇒ 00:04:49.829 holly condos: I mean…
54 00:04:49.830 ⇒ 00:04:54.549 Hannah Wang: I do like that I can walk everywhere and take public transit, but…
55 00:04:54.740 ⇒ 00:04:59.840 Hannah Wang: Sometimes having… it’s like, having a car is sometimes nice, walking around is sometimes nice, so…
56 00:04:59.840 ⇒ 00:05:00.270 holly condos: I just…
57 00:05:00.270 ⇒ 00:05:01.900 Hannah Wang: It just depends, yeah.
58 00:05:02.480 ⇒ 00:05:03.070 holly condos: Yeah.
59 00:05:03.710 ⇒ 00:05:04.850 holly condos: Hey, Utah.
60 00:05:04.850 ⇒ 00:05:06.310 Uttam Kumaran: Hey, how’s everyone?
61 00:05:06.660 ⇒ 00:05:08.080 holly condos: Good, how are you?
62 00:05:08.830 ⇒ 00:05:11.910 Hannah Wang: Good. Busy.
63 00:05:12.330 ⇒ 00:05:17.459 Uttam Kumaran: Cool, I’m glad we got the contextual meeting, so it looks like.
64 00:05:17.890 ⇒ 00:05:23.519 holly condos: Yeah, does that… does that time… I just kind of tried to look at your calendar and see what was up.
65 00:05:23.520 ⇒ 00:05:25.589 Uttam Kumaran: Yes, I will,
66 00:05:26.650 ⇒ 00:05:32.139 Uttam Kumaran: I guess two questions. Rico, did we end up booking that Telezma meeting? Like, did, did,
67 00:05:32.840 ⇒ 00:05:34.290 Uttam Kumaran: Aaron, get back to us?
68 00:05:34.880 ⇒ 00:05:44.870 Rico Rejoso: We, we had a conversation yesterday, but, he haven’t confirmed yet this Friday if Friday’s good. Maybe Friday or early next week.
69 00:05:45.240 ⇒ 00:05:52.050 Uttam Kumaran: Okay, cool, so… Yeah, I’ll go ahead and, we should just go ahead and lock in Friday, then.
70 00:05:52.050 ⇒ 00:05:52.380 holly condos: Okay.
71 00:05:52.380 ⇒ 00:05:53.740 Uttam Kumaran: Tough time to finish the deck.
72 00:05:54.610 ⇒ 00:05:58.229 holly condos: Oh, Well, we should lock into Lisma Friday?
73 00:05:58.400 ⇒ 00:06:02.099 Uttam Kumaran: Well, looks like, contextual. The TLISMA, I think, yeah, so…
74 00:06:02.600 ⇒ 00:06:03.730 holly condos: Okay, great.
75 00:06:03.730 ⇒ 00:06:05.609 Uttam Kumaran: Rico, do you want to do that?
76 00:06:08.310 ⇒ 00:06:10.440 Rico Rejoso: For contextual, right?
77 00:06:10.950 ⇒ 00:06:11.490 Uttam Kumaran: S.
78 00:06:11.850 ⇒ 00:06:16.509 holly condos: Huron, that’s… that, slack, aren’t you, Rico?
79 00:06:17.580 ⇒ 00:06:24.969 holly condos: Let me see… It’s the Partnership Contextual AI.
80 00:06:24.970 ⇒ 00:06:25.700 Uttam Kumaran: Yeah.
81 00:06:26.360 ⇒ 00:06:27.600 Rico Rejoso: Not on there.
82 00:06:27.600 ⇒ 00:06:28.640 holly condos: of people in there.
83 00:06:29.230 ⇒ 00:06:33.430 Uttam Kumaran: There’s a lot of people for… it’s like… False.
84 00:06:33.430 ⇒ 00:06:46.920 holly condos: So, Rico, I just responded to Mike saying, you know, nice to meet you, and that we would check the dates, so if you just want to piggyback on me, that’s fine. So, what Utam and I can do is, that Friday the 24th.
85 00:06:47.170 ⇒ 00:06:52.290 holly condos: at, 10 Pacific, so it’s noon for Uten, and…
86 00:06:52.290 ⇒ 00:06:52.650 Uttam Kumaran: Yeah.
87 00:06:52.650 ⇒ 00:06:53.790 holly condos: for me.
88 00:06:54.820 ⇒ 00:06:55.430 Rico Rejoso: Okay.
89 00:06:56.430 ⇒ 00:06:57.500 holly condos: Okay, thank you.
90 00:06:57.500 ⇒ 00:06:58.100 Rico Rejoso: applicable.
91 00:06:58.840 ⇒ 00:06:59.490 Uttam Kumaran: Perfect.
92 00:06:59.490 ⇒ 00:07:01.970 Hannah Wang: So you want the deck done by then, right?
93 00:07:02.410 ⇒ 00:07:05.160 Uttam Kumaran: Yes, so I think that was the message I sent, was…
94 00:07:05.160 ⇒ 00:07:05.720 Hannah Wang: Yeah.
95 00:07:05.720 ⇒ 00:07:16.080 Uttam Kumaran: Yeah, the partnership… that deck, I think, is the most important. Maybe we can spend half the time today talking about, the Telisma meeting, and half the time talking about
96 00:07:16.580 ⇒ 00:07:18.690 Uttam Kumaran: the deck? I mean, I think we should…
97 00:07:19.220 ⇒ 00:07:22.120 Uttam Kumaran: use the deck at that meeting anyways.
98 00:07:22.350 ⇒ 00:07:26.269 Uttam Kumaran: But maybe let’s just, like, briefly talk about,
99 00:07:27.000 ⇒ 00:07:30.150 Uttam Kumaran: Sort of actions that we wanted to cover for…
100 00:07:30.250 ⇒ 00:07:36.540 Uttam Kumaran: to Lisma, and I can just, take some… Notes…
101 00:07:39.420 ⇒ 00:07:43.890 Uttam Kumaran: So, this was… this is gonna be for our,
102 00:07:51.890 ⇒ 00:07:58.600 Uttam Kumaran: So, we have a, share this. So, if I look back at my notes from…
103 00:08:00.120 ⇒ 00:08:02.459 Uttam Kumaran: Our chat with them last time.
104 00:08:02.790 ⇒ 00:08:03.470 holly condos: Yo.
105 00:08:03.720 ⇒ 00:08:14.129 Uttam Kumaran: The biggest things, like, kind of the goals we wanted to go over is, one, like, a refresher on Brainforge, services, capabilities.
106 00:08:14.280 ⇒ 00:08:24.220 Uttam Kumaran: I guess Reforge on Brainforge, and then I’ll just do, like, team, services… offers… past customers…
107 00:08:25.360 ⇒ 00:08:29.840 holly condos: Like… And they were gonna do a refresh on themselves as well, right?
108 00:08:29.840 ⇒ 00:08:30.700 Uttam Kumaran: Yeah.
109 00:08:30.700 ⇒ 00:08:31.830 holly condos: Okay, great.
110 00:08:32.169 ⇒ 00:08:35.139 Uttam Kumaran: So basically, I would say similar…
111 00:08:36.150 ⇒ 00:08:41.059 Uttam Kumaran: Was there any… like, I’m just trying to remember…
112 00:08:41.799 ⇒ 00:08:47.250 Uttam Kumaran: So we talked about that, we wanted to talk about, like.
113 00:08:48.120 ⇒ 00:08:50.849 holly condos: I think potential events that we might do?
114 00:08:50.850 ⇒ 00:08:51.750 Uttam Kumaran: Yeah.
115 00:08:52.160 ⇒ 00:08:53.440 holly condos: Right? .
116 00:08:53.440 ⇒ 00:08:54.280 Uttam Kumaran: events…
117 00:08:54.910 ⇒ 00:08:59.520 holly condos: And then maybe some go-to-market Goals?
118 00:08:59.740 ⇒ 00:09:03.049 holly condos: But I think, you know, that’s probably within…
119 00:09:05.760 ⇒ 00:09:08.079 Uttam Kumaran: Yeah, so I can say go-to-market goals.
120 00:09:08.080 ⇒ 00:09:08.720 holly condos: Yeah.
121 00:09:11.260 ⇒ 00:09:21.490 Uttam Kumaran: And I’m thinking this mostly aligns with what we probably want to go through with contextual anyways. It may just be a little bit of a bigger one.
122 00:09:21.510 ⇒ 00:09:22.720 holly condos: Okay.
123 00:09:23.790 ⇒ 00:09:24.980 Uttam Kumaran: So, okay.
124 00:09:25.830 ⇒ 00:09:28.620 Uttam Kumaran: And I have the notes up.
125 00:09:30.340 ⇒ 00:09:33.790 Uttam Kumaran: Now, so… Let’s see…
126 00:09:38.900 ⇒ 00:09:43.880 Uttam Kumaran: Okay, so, let’s see, I’ll ask Granola what it says.
127 00:09:48.090 ⇒ 00:09:57.110 Uttam Kumaran: This is my notes for… Our kickoff meeting, so… Hour and a half…
128 00:09:57.230 ⇒ 00:10:11.519 Uttam Kumaran: Comprehensive current past customer list with, tech stack, services directory, With pain points and pricing… Pain points, pricing…
129 00:10:11.740 ⇒ 00:10:20.400 Uttam Kumaran: who our ICP is… Wanna talk about our offers… We wanna talk about…
130 00:10:20.530 ⇒ 00:10:30.869 Uttam Kumaran: to Lisma, in particular, we wanted to talk about, like, their healthcare… Health initiatives, higher ed.
131 00:10:30.870 ⇒ 00:10:31.789 holly condos: Yeah, higher ed.
132 00:10:31.790 ⇒ 00:10:32.790 Uttam Kumaran: intact.
133 00:10:35.370 ⇒ 00:10:44.880 holly condos: And let me… sorry to interrupt you right there, but so, are we approaching… the partnership…
134 00:10:46.070 ⇒ 00:10:53.799 holly condos: for both their expansion into the U.S, as well as their core base in India, or…
135 00:10:55.020 ⇒ 00:10:57.309 Uttam Kumaran: It’s purely, I think, focused on U.S.
136 00:10:57.450 ⇒ 00:10:58.000 holly condos: Okay.
137 00:10:58.320 ⇒ 00:11:00.199 Uttam Kumaran: That’s what I thought I just want to mention.
138 00:11:01.460 ⇒ 00:11:07.810 holly condos: Because it sounded to me like, you know, Erin was brought in to kind of Spearhead and drive.
139 00:11:07.940 ⇒ 00:11:12.940 holly condos: the expansion into the U.S, so, in one way, that’s…
140 00:11:13.850 ⇒ 00:11:19.429 holly condos: A bummer for us, but in another way, it’s great, because we can kind of… help frame…
141 00:11:19.980 ⇒ 00:11:25.419 holly condos: how the partnership develops, right? So I think I see it as a positive, that they’re new to it.
142 00:11:27.480 ⇒ 00:11:31.729 Uttam Kumaran: Yeah, exactly, and I think they have a lot of muscle, and so we’re just trying to find out where.
143 00:11:31.730 ⇒ 00:11:32.460 holly condos: Yeah, okay.
144 00:11:32.460 ⇒ 00:11:41.050 Uttam Kumaran: So I think one thing to also ask is, like, what are, like, Aaron’s goals?
145 00:11:42.130 ⇒ 00:11:44.190 holly condos: Okay. For Q4…
146 00:11:44.500 ⇒ 00:11:46.590 Uttam Kumaran: And, like, 2026, basically.
147 00:11:47.130 ⇒ 00:11:48.600 Uttam Kumaran: That’s something I can just ask.
148 00:11:58.530 ⇒ 00:11:59.380 Uttam Kumaran: Okay.
149 00:12:00.410 ⇒ 00:12:06.860 Uttam Kumaran: And then, yeah, I think we want to basically give them our… Sort of, like,
150 00:12:07.050 ⇒ 00:12:12.479 Uttam Kumaran: I think, like, leap behinds… I feel like I heard that word somewhere,
151 00:12:12.740 ⇒ 00:12:25.040 Uttam Kumaran: Like, we have all of our, like, marketing, collateral, case studies… Like, playbooks.
152 00:12:25.500 ⇒ 00:12:26.310 Uttam Kumaran: Err.
153 00:12:27.550 ⇒ 00:12:32.569 holly condos: And do we want to show them any of, some of the marketing?
154 00:12:34.200 ⇒ 00:12:40.210 Uttam Kumaran: Yeah, so I guess, like, one thing, I… basically, I think this… we should build this…
155 00:12:40.510 ⇒ 00:12:41.629 holly condos: Okay.
156 00:12:41.750 ⇒ 00:12:46.880 Uttam Kumaran: Like, on top of the partnerships deck that… Hannah’s gonna work on.
157 00:12:46.880 ⇒ 00:12:49.409 holly condos: I think these can just be addition, like.
158 00:12:49.750 ⇒ 00:12:52.619 Uttam Kumaran: These can be additional slides or appendix slides, because
159 00:12:53.030 ⇒ 00:13:00.670 Uttam Kumaran: this is probably stuff we want to have for any partner anyways, and then I can just create slides based on, like, the agenda.
160 00:13:02.370 ⇒ 00:13:05.549 Uttam Kumaran: If we feel like this is roughly it, then I can…
161 00:13:06.090 ⇒ 00:13:09.149 Uttam Kumaran: sort of walk through this. I think we’re also gonna… so…
162 00:13:10.510 ⇒ 00:13:19.009 Uttam Kumaran: if I… yeah, so refresher and Brain for Team Services, so we want to look at, like, past, like, marketing, activations…
163 00:13:19.680 ⇒ 00:13:22.720 Uttam Kumaran: Like, our social… Yeah.
164 00:13:23.500 ⇒ 00:13:27.040 Uttam Kumaran: So we feel like this is… generally covers it,
165 00:13:27.790 ⇒ 00:13:33.169 Uttam Kumaran: I feel good about this, and then we can move on to talk about, like, the partnership deck, and then ideally.
166 00:13:33.330 ⇒ 00:13:36.419 Uttam Kumaran: That comes first, and we can add these onto that.
167 00:13:36.900 ⇒ 00:13:37.379 holly condos: That’s a television.
168 00:13:37.380 ⇒ 00:13:38.600 Uttam Kumaran: the meeting. Okay, great.
169 00:13:38.880 ⇒ 00:13:41.719 holly condos: One question before you start the deck, so…
170 00:13:42.090 ⇒ 00:13:52.029 holly condos: And you may have covered it, so I apologize, but… what… what is… The playbook versus a deck.
171 00:13:54.240 ⇒ 00:13:59.710 Uttam Kumaran: And, I guess, in what context? Like, this playbook?
172 00:13:59.710 ⇒ 00:14:01.550 holly condos: Well, so yesterday, right.
173 00:14:01.550 ⇒ 00:14:02.340 Uttam Kumaran: Oh.
174 00:14:02.340 ⇒ 00:14:05.170 holly condos: in… in the sales meeting, I think
175 00:14:05.550 ⇒ 00:14:12.499 holly condos: Robert was like, okay, well, Hannah, send, you know, send… I forget which customer it was, but send our playbook
176 00:14:12.920 ⇒ 00:14:18.470 holly condos: So, I guess I’m just trying to understand… What the difference between
177 00:14:18.700 ⇒ 00:14:25.079 holly condos: This deck we’re going to create for partners is against what you already have for playbooks.
178 00:14:25.360 ⇒ 00:14:29.060 holly condos: Is it more technical? More, like, service-oriented?
179 00:14:29.060 ⇒ 00:14:33.550 Uttam Kumaran: Yeah, so the playbooks we have are more, like, around the services.
180 00:14:33.550 ⇒ 00:14:34.170 holly condos: Okay.
181 00:14:34.170 ⇒ 00:14:38.800 Uttam Kumaran: And they’re not, like, super formalized. Yeah, the decks are mainly gonna be…
182 00:14:39.230 ⇒ 00:14:42.179 Uttam Kumaran: Just to guide each of these conversations, basically.
183 00:14:42.290 ⇒ 00:14:47.100 holly condos: Great. That’s fine, that’s fine. I just want to make sure I have it clear in my head. That’s good, thank you.
184 00:14:48.040 ⇒ 00:14:53.780 Uttam Kumaran: And then, let me see, I don’t know where I was taking notes yesterday… Maybe.
185 00:14:55.140 ⇒ 00:14:56.520 Uttam Kumaran: Not here…
186 00:15:04.920 ⇒ 00:15:19.129 holly condos: And did Robert pass on… because before you came on yesterday, I suggested that maybe I could try to, like, distill this down for him, but then later in the conversation, he’s like, no, if Utam’s good with it, I’m good. So, is… is that where we left it?
187 00:15:19.450 ⇒ 00:15:20.030 holly condos: Yeah.
188 00:15:20.320 ⇒ 00:15:21.090 holly condos: revived.
189 00:15:21.090 ⇒ 00:15:22.969 Uttam Kumaran: I think I’m… I think I’m good with it.
190 00:15:22.970 ⇒ 00:15:23.720 holly condos: Okay.
191 00:15:23.720 ⇒ 00:15:27.860 Uttam Kumaran: I think let’s… we can go through the next… One or two weeks.
192 00:15:28.460 ⇒ 00:15:29.940 Uttam Kumaran: Running through…
193 00:15:29.940 ⇒ 00:15:38.859 holly condos: Yeah, I think we try… we try it on for size, and then we can tweak as we go, but we use these two, Telezma and.
194 00:15:39.260 ⇒ 00:15:39.860 Uttam Kumaran: Yeah.
195 00:15:40.650 ⇒ 00:15:43.160 holly condos: Who’s the other one?
196 00:15:43.160 ⇒ 00:15:44.110 Uttam Kumaran: Contextual.
197 00:15:44.110 ⇒ 00:15:48.390 holly condos: Yeah, we use them as our, our, you know, our poster children.
198 00:15:48.390 ⇒ 00:15:49.040 Uttam Kumaran: Yeah.
199 00:15:49.540 ⇒ 00:15:56.220 Uttam Kumaran: So what I’m gonna do is, I’m gonna move…
200 00:15:59.180 ⇒ 00:16:02.070 Uttam Kumaran: So I’m gonna move this to…
201 00:16:02.330 ⇒ 00:16:05.550 Uttam Kumaran: Like, Hannah, should I just move this to another Notion?
202 00:16:08.790 ⇒ 00:16:10.360 Uttam Kumaran: I can just put it in linear.
203 00:16:10.690 ⇒ 00:16:11.550 Hannah Wang: Yeah.
204 00:16:11.680 ⇒ 00:16:12.940 Hannah Wang: Put in the ticket.
205 00:16:13.380 ⇒ 00:16:14.030 Uttam Kumaran: Okay.
206 00:16:16.140 ⇒ 00:16:18.040 Uttam Kumaran: So let’s talk about,
207 00:16:22.990 ⇒ 00:16:25.069 Uttam Kumaran: So let’s talk about, like, a… yeah, go ahead.
208 00:16:25.070 ⇒ 00:16:28.019 Hannah Wang: Go ahead. Do you want the deck to be Google Slides?
209 00:16:28.320 ⇒ 00:16:28.970 Uttam Kumaran: Yeah.
210 00:16:29.700 ⇒ 00:16:37.299 Hannah Wang: Can I just make it in Figma and then attach the PNG of the exported slide, or do you want it to be editable?
211 00:16:37.900 ⇒ 00:16:42.390 Uttam Kumaran: I think it could… yeah, I feel like editable is probably best.
212 00:16:42.950 ⇒ 00:16:43.410 Hannah Wang: Okay.
213 00:16:43.410 ⇒ 00:16:49.029 Uttam Kumaran: Yeah, and I think… I mean, this is where, like, I don’t think it’s actually… I think we have all the,
214 00:16:49.320 ⇒ 00:16:51.770 Uttam Kumaran: Like, the template slides in order to build it.
215 00:16:51.970 ⇒ 00:16:55.789 Uttam Kumaran: So I don’t think actually any of these are gonna be, like, too creative.
216 00:16:55.790 ⇒ 00:16:56.470 Hannah Wang: Okay.
217 00:16:56.470 ⇒ 00:17:01.340 Uttam Kumaran: what I want to just go through today is just talk about, like, what each of these
218 00:17:02.330 ⇒ 00:17:07.820 Uttam Kumaran: what each of the slides are gonna be, and so I can have this up, and then I can also just pull up a version of ours.
219 00:17:10.740 ⇒ 00:17:15.630 Uttam Kumaran: Is it the, like, there’s a template, right? Yeah.
220 00:17:19.180 ⇒ 00:17:24.120 Uttam Kumaran: Okay, so I’ll make a copy, so I’ll just say, Rain Forge.
221 00:17:24.990 ⇒ 00:17:27.800 Uttam Kumaran: Partnership deck template.
222 00:17:28.250 ⇒ 00:17:31.780 Uttam Kumaran: And then we can copy then this over, so let me just.
223 00:17:31.780 ⇒ 00:17:32.460 Hannah Wang: Okay.
224 00:17:34.910 ⇒ 00:17:35.570 Uttam Kumaran: Listen.
225 00:17:37.370 ⇒ 00:17:38.609 Uttam Kumaran: Sales.
226 00:17:49.620 ⇒ 00:17:51.640 Uttam Kumaran: Great. So…
227 00:17:54.810 ⇒ 00:17:59.970 Uttam Kumaran: If we talk about, the deck… Format…
228 00:18:00.790 ⇒ 00:18:06.860 Uttam Kumaran: So for the meeting, I think we want to…
229 00:18:09.140 ⇒ 00:18:12.610 Uttam Kumaran: Probably do a quick, like, intros.
230 00:18:13.070 ⇒ 00:18:21.010 Uttam Kumaran: So I think we can have, like, me, Holly, Anna… Rico… .
231 00:18:22.440 ⇒ 00:18:24.139 Hannah Wang: Are you sharing your.
232 00:18:24.140 ⇒ 00:18:27.590 Uttam Kumaran: Oh, yeah, what do you know? Oh, sorry, I didn’t even know what. Oh, sorry.
233 00:18:27.820 ⇒ 00:18:28.290 holly condos: It’s okay.
234 00:18:28.290 ⇒ 00:18:31.759 Uttam Kumaran: Okay, so this is what I’m looking at.
235 00:18:31.760 ⇒ 00:18:32.340 Hannah Wang: Cool.
236 00:18:33.170 ⇒ 00:18:36.710 Uttam Kumaran: So I think we can do, like, probably this slide, or just…
237 00:18:36.710 ⇒ 00:18:37.290 Hannah Wang: Okay.
238 00:18:37.850 ⇒ 00:18:38.570 Uttam Kumaran: pros?
239 00:18:39.010 ⇒ 00:18:42.930 Uttam Kumaran: I think the second slide…
240 00:18:43.250 ⇒ 00:18:48.090 Uttam Kumaran: We can talk about the five, like, partnership types we have.
241 00:18:48.460 ⇒ 00:18:53.089 Uttam Kumaran: Which are… Like these.
242 00:18:55.020 ⇒ 00:18:55.570 holly condos: Yep.
243 00:18:56.560 ⇒ 00:18:57.480 Uttam Kumaran: And…
244 00:18:57.630 ⇒ 00:19:01.140 holly condos: We want to put those in the…
245 00:19:02.490 ⇒ 00:19:05.350 holly condos: what did we talk about yesterday? Like, a bar graph, or like a…
246 00:19:05.350 ⇒ 00:19:09.070 Uttam Kumaran: Yeah, I basically said we can just do, like, if we can do 5 columns…
247 00:19:09.070 ⇒ 00:19:10.520 holly condos: Yeah, columns, perfect.
248 00:19:10.520 ⇒ 00:19:17.780 Uttam Kumaran: That would be great, and… ideally… in… Probably,
249 00:19:27.070 ⇒ 00:19:31.679 Uttam Kumaran: I don’t know if we want to group, like, these together, these three, and then this is, like, highlighted.
250 00:19:34.050 ⇒ 00:19:41.050 Uttam Kumaran: But, I don’t know, I guess for now, this is fine, like, just columns with these five. I think in terms of, like, the what’s in the columns, if we can do…
251 00:19:42.080 ⇒ 00:19:45.129 Uttam Kumaran: like… a short description.
252 00:19:46.480 ⇒ 00:19:48.610 Uttam Kumaran: I think that’s great. We don’t have to, like.
253 00:19:49.150 ⇒ 00:19:54.679 Uttam Kumaran: we can just basically say, like… and then, I think for… the contextual meeting.
254 00:19:55.230 ⇒ 00:19:59.469 Uttam Kumaran: We can just highlight, like, we see… we see you guys…
255 00:19:59.670 ⇒ 00:20:00.400 holly condos: Yeah.
256 00:20:00.400 ⇒ 00:20:09.690 Uttam Kumaran: Here… So I’m just sort of, like, also gonna just… I’m just, like, reading the, reading the…
257 00:20:10.290 ⇒ 00:20:13.509 Uttam Kumaran: partner framework as I go, just to remind myself.
258 00:20:15.130 ⇒ 00:20:18.990 holly condos: I could be looking at it, too, to help. And I think,
259 00:20:19.540 ⇒ 00:20:32.580 holly condos: Yeah, that makes sense. So, for purposes of our template, we want to show all 5 types in column format with a small little blurb explanation, but then for each
260 00:20:33.150 ⇒ 00:20:36.269 holly condos: partner that we meet with, we can highlight
261 00:20:36.740 ⇒ 00:20:41.719 holly condos: You know, which areas we think There’s a fit.
262 00:20:41.990 ⇒ 00:20:42.570 Uttam Kumaran: Yes.
263 00:20:42.570 ⇒ 00:20:48.219 holly condos: It’s good for them to understand that we have, you know, some breadth across our partner ecosystem, that we’re.
264 00:20:48.220 ⇒ 00:20:48.570 Uttam Kumaran: Totally.
265 00:20:48.570 ⇒ 00:20:50.410 holly condos: to reseller, etc.
266 00:20:50.970 ⇒ 00:20:53.450 Uttam Kumaran: So I guess for contextual,
267 00:20:55.680 ⇒ 00:21:01.090 Uttam Kumaran: Like, where would they fit? Like… Would they…
268 00:21:01.650 ⇒ 00:21:02.899 holly condos: What do they do? Let’s see.
269 00:21:02.900 ⇒ 00:21:06.129 Uttam Kumaran: They’re… so, yeah, they’re, like, an AI software.
270 00:21:07.000 ⇒ 00:21:13.189 Uttam Kumaran: And we, like… we want to be implementing them in our customers, so I would, like, would they…
271 00:21:13.520 ⇒ 00:21:15.430 Uttam Kumaran: Because we’re not, like,
272 00:21:17.480 ⇒ 00:21:26.999 Uttam Kumaran: like, we’re not integrating them in it, like, we don’t have software, right? So it’s more about, like, are all of our team familiar with the tool, and then ideally, like, we…
273 00:21:27.360 ⇒ 00:21:28.650 Uttam Kumaran: We sell them.
274 00:21:29.180 ⇒ 00:21:30.510 holly condos: Yeah. And additionally.
275 00:21:30.510 ⇒ 00:21:33.399 Uttam Kumaran: Maybe they bring us on for professional services.
276 00:21:33.400 ⇒ 00:21:33.880 holly condos: Yes.
277 00:21:33.880 ⇒ 00:21:42.759 Uttam Kumaran: And, like, that’s the sort of relationship with most of our vendors. Sometimes it’s… it’s just the… the… former…
278 00:21:43.140 ⇒ 00:21:44.780 Uttam Kumaran: Ideally, it’s both.
279 00:21:45.000 ⇒ 00:21:48.790 Uttam Kumaran: I don’t think there’s ever a situation where a vendor is, like, purely selling us.
280 00:21:49.250 ⇒ 00:21:56.700 Uttam Kumaran: Without, like, another relationship. So, would we tell them, like, you fit under both of these, or should we just, like.
281 00:21:57.100 ⇒ 00:22:05.510 Uttam Kumaran: Collapse into, like, All of our technology vendors, we expect like… Both?
282 00:22:08.130 ⇒ 00:22:14.589 holly condos: I, I think the… I think what you just said, given… Given the current state.
283 00:22:17.230 ⇒ 00:22:21.520 holly condos: of where Brainforge is at. So, yeah, I think we say both.
284 00:22:21.630 ⇒ 00:22:25.130 holly condos: Okay. Let them push back if, you know, if they have a…
285 00:22:25.350 ⇒ 00:22:29.889 holly condos: different feeling about it, but yeah, I think we set the stage.
286 00:22:29.930 ⇒ 00:22:32.370 Uttam Kumaran: Okay. I think that we expect both.
287 00:22:33.070 ⇒ 00:22:36.910 Uttam Kumaran: So then, what I’m gonna say here is that…
288 00:22:37.020 ⇒ 00:22:43.170 Uttam Kumaran: And that way we can sort of iterate on this as we’re just talking through these. So, all tech…
289 00:22:43.350 ⇒ 00:22:54.110 Uttam Kumaran: So for, like, tech partners, they either… So, tech partners… One, we implement them.
290 00:22:54.300 ⇒ 00:22:59.580 Uttam Kumaran: Two, we implement them, and they refer us.
291 00:23:00.660 ⇒ 00:23:07.670 Uttam Kumaran: we, like… Most of our vendors to… 2.
292 00:23:08.300 ⇒ 00:23:14.579 Uttam Kumaran: And so I can modify this a little bit. And we already have this, like…
293 00:23:14.890 ⇒ 00:23:24.620 Uttam Kumaran: But I think I just wanna… I just wanna change this so it… it clearly lists that we’re doing, you know, services versus the tech integration. So that’s… so that’s fair.
294 00:23:28.010 ⇒ 00:23:29.809 holly condos: I, I noticed they do legal.
295 00:23:30.760 ⇒ 00:23:43.740 Uttam Kumaran: Yeah, they do, so this is where, like, I think maybe one thing I’ll also do is… just… I’ll… I just want to create another ticket while we’re talking about contextual and, like, the requirements for that deck, because I think it’s… we’re just going to talk about all three.
296 00:23:44.170 ⇒ 00:23:47.470 Uttam Kumaran: In parallel right now, so let me just put some notes down.
297 00:23:47.970 ⇒ 00:23:49.770 holly condos: Sorry, I keep it…
298 00:23:49.770 ⇒ 00:23:56.649 Uttam Kumaran: No, no, no, no, that’s fine. So, let’s say contextual…
299 00:23:57.070 ⇒ 00:24:01.920 holly condos: So, does Contextual sell… like, is it SaaS?
300 00:24:01.920 ⇒ 00:24:02.720 Uttam Kumaran: Yes.
301 00:24:02.720 ⇒ 00:24:03.360 holly condos: Okay.
302 00:24:03.600 ⇒ 00:24:04.230 Uttam Kumaran: Yes.
303 00:24:04.970 ⇒ 00:24:08.199 Uttam Kumaran: Yeah, it is a software.
304 00:24:11.410 ⇒ 00:24:19.670 Uttam Kumaran: So I’m taking notes, there’s a contextual AI partnership, so I’m just gonna take… notes here…
305 00:24:20.040 ⇒ 00:24:23.890 Uttam Kumaran: And then we can move this into a ticket, like… Once it’s ready.
306 00:24:24.390 ⇒ 00:24:27.789 Uttam Kumaran: So, like… Input notes, like, ask…
307 00:24:28.270 ⇒ 00:24:31.990 Uttam Kumaran: About legal clients, in case anything random comes up there.
308 00:24:32.460 ⇒ 00:24:36.390 Uttam Kumaran: Okay, and then where do we think they fit?
309 00:24:36.810 ⇒ 00:24:44.940 Uttam Kumaran: I’m gonna say… this… Is not a new slide.
310 00:24:45.120 ⇒ 00:24:51.560 Uttam Kumaran: But… Best, highlight of…
311 00:24:51.800 ⇒ 00:24:54.360 Uttam Kumaran: One or more of the columns.
312 00:24:54.590 ⇒ 00:24:55.210 holly condos: Yes.
313 00:24:55.210 ⇒ 00:25:02.690 Uttam Kumaran: In slide 2… I think what I’ll do is see if I can just, like…
314 00:25:05.440 ⇒ 00:25:07.770 Uttam Kumaran: Don’t have much in terms of options.
315 00:25:09.400 ⇒ 00:25:10.150 Uttam Kumaran: Okay.
316 00:25:10.350 ⇒ 00:25:13.290 Uttam Kumaran: What we’ve done together to date,
317 00:25:13.680 ⇒ 00:25:19.949 Uttam Kumaran: But I think this just can be, like, a list, And then plus, like.
318 00:25:20.420 ⇒ 00:25:24.120 Uttam Kumaran: Screenshots or images, if we have any, if we have any events.
319 00:25:25.300 ⇒ 00:25:32.919 Uttam Kumaran: And then plus, like, Ideally, there’s, like, some sort of, like, the impact or the outcome.
320 00:25:33.620 ⇒ 00:25:38.919 Uttam Kumaran: So, for contextual, for example, we would put, like, our playbook, we would put
321 00:25:39.260 ⇒ 00:25:43.450 Uttam Kumaran: Like, that we have the contract signed, like, we just list everything that we’ve done so far.
322 00:25:43.550 ⇒ 00:25:44.830 holly condos: Yeah.
323 00:25:45.590 ⇒ 00:25:53.390 Uttam Kumaran: on this slide, I think… Hannah, this can just be our, like, Our, typical client’s slide.
324 00:25:53.390 ⇒ 00:25:54.730 Hannah Wang: Okay, okay.
325 00:26:00.320 ⇒ 00:26:07.600 Uttam Kumaran: Same thing with this. Do we have one for… yeah, we have one, right? Can… B… our usual…
326 00:26:09.150 ⇒ 00:26:14.039 Uttam Kumaran: partner, slide… And then, we want to…
327 00:26:14.210 ⇒ 00:26:17.530 Uttam Kumaran: Draw a fun box around their logo.
328 00:26:18.920 ⇒ 00:26:19.740 Uttam Kumaran: For this. Yeah.
329 00:26:22.080 ⇒ 00:26:31.329 Uttam Kumaran: and ideally, Put them in the middle or top left of whatever box they’re in.
330 00:26:31.560 ⇒ 00:26:32.490 holly condos: Yeah.
331 00:26:32.970 ⇒ 00:26:38.510 Uttam Kumaran: It’s very flattering. And then… motions…
332 00:26:38.770 ⇒ 00:26:44.040 Uttam Kumaran: So this is where I think I want to talk a little bit about an idea I had
333 00:26:44.370 ⇒ 00:26:48.220 Uttam Kumaran: Where’s my… because I… A friend of mine works for,
334 00:26:48.350 ⇒ 00:26:52.810 Uttam Kumaran: a large e-com agency, and was telling me about, like, how they…
335 00:26:53.580 ⇒ 00:27:02.180 Uttam Kumaran: sort of sell… they have a whole arm that’s, like, sponsored videos and content, but they literally just had a one slide with, like,
336 00:27:02.970 ⇒ 00:27:05.519 Uttam Kumaran: Sort of just, like, the,
337 00:27:05.940 ⇒ 00:27:13.400 Uttam Kumaran: like, what clients can expect with advertising for them, you know, like, in terms of performance, so let me just see if I can…
338 00:27:13.640 ⇒ 00:27:14.669 holly condos: Yeah, that’d be cool.
339 00:27:14.670 ⇒ 00:27:17.979 Uttam Kumaran: find that, I just, like, took a picture of it.
340 00:27:19.030 ⇒ 00:27:23.739 Uttam Kumaran: So ideally, we can just pad stats on this one with just, like, everything we’ve done.
341 00:27:23.740 ⇒ 00:27:26.769 holly condos: Yeah, I like that idea. That’s good.
342 00:27:26.770 ⇒ 00:27:31.800 Uttam Kumaran: Yeah, so let me see if I can… Find that somewhere…
343 00:27:38.880 ⇒ 00:27:39.790 Uttam Kumaran: Where’s…
344 00:28:03.450 ⇒ 00:28:08.819 Uttam Kumaran: Okay, struggling to load, but basically, this is sort of our, like, why promote with us?
345 00:28:09.540 ⇒ 00:28:11.550 Uttam Kumaran: Slide, Anna.
346 00:28:11.740 ⇒ 00:28:16.500 Uttam Kumaran: Sort of like, oh, okay, I have it here. Basically,
347 00:28:19.240 ⇒ 00:28:21.310 Uttam Kumaran: I think we wanna have,
348 00:28:22.990 ⇒ 00:28:27.539 Uttam Kumaran: I don’t know, do we… I think we can have one on events, so ideally this is, like…
349 00:28:28.290 ⇒ 00:28:43.409 Uttam Kumaran: all events we’ve… We’ve, hosted… List of recent… events… weave… Attended or spoken at?
350 00:28:46.990 ⇒ 00:28:54.469 Uttam Kumaran: I think we want to talk in this about, like, like, distribution… And, like, reach.
351 00:28:54.710 ⇒ 00:28:59.930 Uttam Kumaran: So this would be, like, titles, Of people that attended.
352 00:29:02.420 ⇒ 00:29:07.700 Uttam Kumaran: like, so that’s one thing. I think the other thing is we can sort of talk about,
353 00:29:09.890 ⇒ 00:29:12.360 Uttam Kumaran: Like, the assets that get created?
354 00:29:13.070 ⇒ 00:29:25.790 Uttam Kumaran: like the video… Images, social posts, Before and after… Like,
355 00:29:28.920 ⇒ 00:29:31.210 Uttam Kumaran: I guess, I don’t know, like, what else is…
356 00:29:31.580 ⇒ 00:29:33.719 holly condos: And you want to get all this on one slide?
357 00:29:33.980 ⇒ 00:29:38.070 Uttam Kumaran: This would just… yeah, we could do two… I mean, we could do two slides if it’s…
358 00:29:39.430 ⇒ 00:29:43.199 holly condos: I mean, I don’t know. Hannah’s… what do you think?
359 00:29:44.530 ⇒ 00:29:47.019 Hannah Wang: I’ll play around with it.
360 00:29:47.020 ⇒ 00:29:51.940 Uttam Kumaran: This can literally be a list of texts, but these we may need to do in just one slide.
361 00:29:54.270 ⇒ 00:29:57.440 Hannah Wang: Basically, the Notion page, but in slide form.
362 00:29:57.440 ⇒ 00:30:01.440 Uttam Kumaran: Kind of, yeah, exactly. So let me… I can pull that up.
363 00:30:06.210 ⇒ 00:30:13.940 holly condos: I was also thinking if… if the space is too hard… I mean, yeah, you have the little pictures, so that probably works.
364 00:30:13.940 ⇒ 00:30:16.569 Uttam Kumaran: Yeah, and we have, like, basically…
365 00:30:16.830 ⇒ 00:30:20.429 Uttam Kumaran: We just want to make this into, like, a deck or two.
366 00:30:20.430 ⇒ 00:30:20.780 holly condos: Yeah.
367 00:30:20.780 ⇒ 00:30:21.780 Hannah Wang: Okay, yeah.
368 00:30:22.490 ⇒ 00:30:23.370 holly condos: That should work.
369 00:30:27.220 ⇒ 00:30:29.389 Uttam Kumaran: And then we can actually link.
370 00:30:30.530 ⇒ 00:30:31.660 Hannah Wang: Actually, I’ll link that.
371 00:30:32.180 ⇒ 00:30:33.129 Uttam Kumaran: For more, yeah.
372 00:30:33.130 ⇒ 00:30:35.509 holly condos: Hey, what if you link also? Yep.
373 00:30:35.510 ⇒ 00:30:38.209 Uttam Kumaran: The link out to this.
374 00:30:39.750 ⇒ 00:30:46.290 Uttam Kumaran: 4 more… Basically, we want to convey whatever I conveyed
375 00:30:46.460 ⇒ 00:30:53.179 Uttam Kumaran: to Holly in that one meeting, through this two slides, about, like, this is… we do a great job at this.
376 00:30:53.180 ⇒ 00:30:58.369 holly condos: Which, which I’m now… The standard bearer for pushing.
377 00:30:58.680 ⇒ 00:30:59.330 Uttam Kumaran: Yeah.
378 00:30:59.430 ⇒ 00:31:00.250 holly condos: Yeah.
379 00:31:02.320 ⇒ 00:31:03.310 holly condos: So, great.
380 00:31:03.310 ⇒ 00:31:04.929 Uttam Kumaran: Yeah, and we have a lot, so…
381 00:31:04.930 ⇒ 00:31:05.430 holly condos: Yeah.
382 00:31:05.760 ⇒ 00:31:09.700 Uttam Kumaran: We can just see what happens, and we can iterate on this.
383 00:31:09.820 ⇒ 00:31:13.789 Uttam Kumaran: Two slides or so. And then on social, I think…
384 00:31:14.630 ⇒ 00:31:16.689 Uttam Kumaran: I don’t know if we wanna s…
385 00:31:17.920 ⇒ 00:31:23.049 Uttam Kumaran: If we want to just consider, like, Social, completely separate to events.
386 00:31:25.980 ⇒ 00:31:45.349 holly condos: I think so, personally, because, within social, so… and I think you and Robert have mentioned this, and we… I think we’ve talked about it amongst ourselves too, but it would be great if we can, with our partners, you know, get some not only collaborative posts with each other, but
387 00:31:45.470 ⇒ 00:31:51.970 holly condos: A flow where… you know, we’re liking or commenting on each other’s posts, right, to drive.
388 00:31:51.970 ⇒ 00:31:52.580 Uttam Kumaran: Yes.
389 00:31:53.030 ⇒ 00:31:54.040 holly condos: Eyeballs.
390 00:31:54.380 ⇒ 00:31:55.170 Uttam Kumaran: Yes.
391 00:31:55.300 ⇒ 00:32:01.330 holly condos: And maybe we do a little, hey, you know, Brainforge and contextual…
392 00:32:01.510 ⇒ 00:32:07.390 holly condos: Have joined as partners, you know, we’re looking forward to whatever.
393 00:32:07.390 ⇒ 00:32:07.940 Uttam Kumaran: Yes.
394 00:32:07.940 ⇒ 00:32:13.649 holly condos: planning an event in Q1 of 2026, right? Something like that.
395 00:32:13.950 ⇒ 00:32:17.289 holly condos: So I would keep social separate, I guess, is the point.
396 00:32:17.530 ⇒ 00:32:18.150 Uttam Kumaran: Okay.
397 00:32:19.160 ⇒ 00:32:31.920 Uttam Kumaran: So we have, like, white papers, we have the, like, the SME… Playbooks… We have.
398 00:32:44.250 ⇒ 00:32:46.039 holly condos: Did you say you have a blog?
399 00:32:46.520 ⇒ 00:32:47.409 Uttam Kumaran: Yes, we do.
400 00:32:47.950 ⇒ 00:32:49.780 holly condos: Okay, so that’s an asset, right?
401 00:32:52.470 ⇒ 00:32:54.529 holly condos: Yeah, I guess I put it here under…
402 00:32:54.600 ⇒ 00:32:55.630 Uttam Kumaran: Medium.
403 00:32:55.630 ⇒ 00:32:56.370 holly condos: Right, okay.
404 00:32:56.370 ⇒ 00:33:04.440 Uttam Kumaran: So the blog is there, this can be… Technical, and on technical blog…
405 00:33:04.680 ⇒ 00:33:09.589 Uttam Kumaran: We used to have a newsletter, so we can always do that again. We have email, we have LinkedIn…
406 00:33:10.970 ⇒ 00:33:14.370 Uttam Kumaran: The post types are, like, carousel, video…
407 00:33:14.720 ⇒ 00:33:18.409 Uttam Kumaran: animation… I don’t know, Hannah, is there anything… anything else?
408 00:33:23.940 ⇒ 00:33:25.830 Hannah Wang: No, I think that’s it. Okay.
409 00:33:26.160 ⇒ 00:33:33.240 Uttam Kumaran: My papers, the semi playbooks, case studies, engagements, likes, comments, Repos…
410 00:33:33.860 ⇒ 00:33:39.370 holly condos: I just had another idea, too. So once we get going with these partners,
411 00:33:41.110 ⇒ 00:33:43.580 holly condos: I think it might be cool to…
412 00:33:43.920 ⇒ 00:33:53.510 holly condos: you know, do some posts about the value of partnering, right? And I think we want to get some time under our belts in that regard, but…
413 00:33:54.920 ⇒ 00:34:03.270 holly condos: It’s just another angle, because you’re hitting people who may not be technical, but, you know, they’re operationally or,
414 00:34:03.410 ⇒ 00:34:05.820 holly condos: Revenue-wise, looking…
415 00:34:06.200 ⇒ 00:34:13.599 holly condos: you know, to hit their number, well, how do they do that? Get more partners? Well, how do I do that, right? It’s just another angle.
416 00:34:14.070 ⇒ 00:34:20.540 holly condos: to… forge other relationships with other partners, but I think we do that once
417 00:34:21.120 ⇒ 00:34:23.559 holly condos: We get some of these going about.
418 00:34:23.560 ⇒ 00:34:24.230 Uttam Kumaran: Yeah.
419 00:34:26.050 ⇒ 00:34:27.479 holly condos: Sorry, I’m just thinking off the top.
420 00:34:27.480 ⇒ 00:34:33.850 Uttam Kumaran: No, no, no, this is the first time we sort of, like, put this much detail into this, so… I think that’s… that makes sense, so, like…
421 00:34:34.020 ⇒ 00:34:34.520 holly condos: Yeah.
422 00:34:34.520 ⇒ 00:34:38.749 Uttam Kumaran: We can… we can even talk about, like, like, joint…
423 00:34:39.100 ⇒ 00:34:46.940 Uttam Kumaran: Ideas, and we can put, like, Partner… announcements… like, refreshers…
424 00:34:46.949 ⇒ 00:34:47.279 holly condos: Yeah.
425 00:34:47.280 ⇒ 00:34:47.730 Uttam Kumaran: Hmm.
426 00:34:48.650 ⇒ 00:35:03.900 Uttam Kumaran: Yeah, like, capabilities together, highlighting… Your… like… Raises, funding announcements… etc.
427 00:35:03.900 ⇒ 00:35:07.620 holly condos: Can you talk about co-selling, or is that to…
428 00:35:07.830 ⇒ 00:35:14.069 holly condos: Hyperscaler-ish. So, in other words, what we’re doing with one source, right?
429 00:35:14.070 ⇒ 00:35:14.810 Uttam Kumaran: Yes.
430 00:35:15.390 ⇒ 00:35:15.770 holly condos: I mean.
431 00:35:16.450 ⇒ 00:35:19.549 holly condos: Not really co-selling, per se.
432 00:35:19.930 ⇒ 00:35:21.790 Uttam Kumaran: Yeah, like.
433 00:35:22.950 ⇒ 00:35:29.929 Uttam Kumaran: I mean, this is the thing, like, I’ve had past conversations where I’ve told Mike from Contextual, throw me into meetings with clients that are, like.
434 00:35:30.080 ⇒ 00:35:32.109 Uttam Kumaran: Not getting what you guys are doing.
435 00:35:32.400 ⇒ 00:35:32.720 holly condos: Yeah.
436 00:35:32.720 ⇒ 00:35:35.569 Uttam Kumaran: I can explain what you guys are doing pretty well.
437 00:35:35.700 ⇒ 00:35:39.290 Uttam Kumaran: And so, like, that’s an opportunity for us to talk about, like.
438 00:35:40.580 ⇒ 00:35:44.609 Uttam Kumaran: like, what are co-selling opportunities? So we can talk about that.
439 00:35:44.610 ⇒ 00:35:45.779 holly condos: Okay, yeah, alright.
440 00:35:45.780 ⇒ 00:35:53.589 Uttam Kumaran: I mean, this is also some place where I want to talk about, like, like, what are…
441 00:35:53.830 ⇒ 00:35:59.800 Uttam Kumaran: partner… like, what are, like, Brainforge and partner…
442 00:36:00.150 ⇒ 00:36:03.430 Uttam Kumaran: goals, right? So, this is where I just want to list.
443 00:36:04.260 ⇒ 00:36:07.890 Uttam Kumaran: why are we here? Like, what is our goals together? So, our goals is, like.
444 00:36:08.020 ⇒ 00:36:12.530 Uttam Kumaran: Like, I can… we can talk about from the Brainforge side, and this can just be, like, two columns.
445 00:36:12.690 ⇒ 00:36:13.010 holly condos: Okay.
446 00:36:13.010 ⇒ 00:36:20.389 Uttam Kumaran: or, Hannah, you can think about something that makes it look, like, less separate.
447 00:36:22.990 ⇒ 00:36:28.139 Uttam Kumaran: So, or it looks like it’s, like, joint goals, basically, but, like, what are… for us, right,
448 00:36:28.600 ⇒ 00:36:30.490 Uttam Kumaran: We’re looking for new logos.
449 00:36:30.950 ⇒ 00:36:38.160 Uttam Kumaran: We’re looking to, take We’re looking for, like, long-term…
450 00:36:38.600 ⇒ 00:36:45.359 Uttam Kumaran: I guess, like, I mean, new logos for us is one thing. I think we’re looking to, like, implement
451 00:36:45.790 ⇒ 00:36:47.060 Uttam Kumaran: Great software.
452 00:36:47.350 ⇒ 00:36:51.150 Uttam Kumaran: Like, the reason we picked them is because their school is really, really good.
453 00:36:51.560 ⇒ 00:37:03.080 Uttam Kumaran: I think we’re interested in… like, client outcomes, beyond… given…
454 00:37:03.310 ⇒ 00:37:07.840 Uttam Kumaran: People… this is something I said, yes, people, process, and tools, right?
455 00:37:08.500 ⇒ 00:37:09.290 Uttam Kumaran: For…
456 00:37:09.290 ⇒ 00:37:11.530 holly condos: On the journey with the customer, right?
457 00:37:11.530 ⇒ 00:37:15.490 Uttam Kumaran: Yeah, exactly. So… .
458 00:37:17.370 ⇒ 00:37:21.220 holly condos: So, engage, engage in the customer journey.
459 00:37:23.310 ⇒ 00:37:24.010 Uttam Kumaran: Yeah.
460 00:37:25.440 ⇒ 00:37:28.470 holly condos: So the point is, I’m probably…
461 00:37:29.300 ⇒ 00:37:31.049 holly condos: It doesn’t need to be said, you get it.
462 00:37:31.360 ⇒ 00:37:32.110 Uttam Kumaran: Yeah.
463 00:37:33.720 ⇒ 00:37:38.329 Uttam Kumaran: And then for contextual, like, this is where, like, I’ll… I’ll just be like, what is it for you guys? Like…
464 00:37:39.180 ⇒ 00:37:42.220 Uttam Kumaran: You know? And I have some… and then…
465 00:37:42.900 ⇒ 00:37:46.980 Uttam Kumaran: I also want to talk somewhere about… like…
466 00:37:47.530 ⇒ 00:37:52.190 Uttam Kumaran: who our ICP is very clearly. So this is a brain… Alliance.
467 00:37:52.190 ⇒ 00:37:54.040 holly condos: There.
468 00:37:54.040 ⇒ 00:37:57.630 Uttam Kumaran: Yeah, maybe I should just put, like, we have a Brain Forge client, and then we have, like.
469 00:37:57.770 ⇒ 00:38:06.960 Uttam Kumaran: like, who is the Brainforge ICP? And we could just do one slide on this, and… We have…
470 00:38:08.020 ⇒ 00:38:09.590 Uttam Kumaran: Kinda like 2.
471 00:38:10.020 ⇒ 00:38:13.700 Uttam Kumaran: But we can put them there, so it’s very clear.
472 00:38:13.940 ⇒ 00:38:19.259 Uttam Kumaran: Because one of the things that a lot of the vendors are gonna like us for is we do a lot in, like, mid-market.
473 00:38:19.700 ⇒ 00:38:21.790 Uttam Kumaran: And kind of large.
474 00:38:22.320 ⇒ 00:38:32.710 Uttam Kumaran: a lot of these companies, they tend to get, like, really… they don’t… they don’t tend… they tend to break into startups first, because that’s, like, who… like, the only reason I know them is I follow these guys on, like, Twitter, or I saw them on…
475 00:38:33.000 ⇒ 00:38:41.489 Uttam Kumaran: on some video, and I’m not the… like, they wouldn’t want former me to be… they want, like, people who have no clue who they are.
476 00:38:41.490 ⇒ 00:38:42.970 holly condos: Right, like Greenfield.
477 00:38:42.970 ⇒ 00:38:46.240 Uttam Kumaran: Yeah, so… I think it’s where…
478 00:38:46.760 ⇒ 00:38:54.330 Uttam Kumaran: we kind of want to highlight, our ICP and how it’s at Greenfield for them.
479 00:38:54.490 ⇒ 00:38:55.670 holly condos: Or…
480 00:38:55.980 ⇒ 00:38:58.470 Uttam Kumaran: Or expansion for them.
481 00:38:59.340 ⇒ 00:39:03.800 Uttam Kumaran: So that’s great.
482 00:39:03.800 ⇒ 00:39:11.469 holly condos: Do you see, in this context, do you see Greenfield as the same… the same as emerging tech?
483 00:39:13.540 ⇒ 00:39:17.949 Uttam Kumaran: Can you… Say that a slightly different way?
484 00:39:18.370 ⇒ 00:39:25.160 holly condos: Well, I’m wondering if we want to identify that Emerging tech companies are also…
485 00:39:26.220 ⇒ 00:39:34.489 holly condos: what we’re interested in, but… but what I’m asking is, is it just like Greenfield, so it’s not really worth parsing it out?
486 00:39:35.440 ⇒ 00:39:41.439 Uttam Kumaran: Yeah, but I would even say we’re not that interested in, like, the emerging tech. We have worked with a lot of emerging tech, but…
487 00:39:41.440 ⇒ 00:39:46.259 holly condos: Okay, no, that’s just fair. That’s fair. You know, asked and answered.
488 00:39:46.260 ⇒ 00:39:46.820 Uttam Kumaran: Yeah.
489 00:39:48.380 ⇒ 00:39:50.319 holly condos: I like Greenfield better anyway.
490 00:39:50.380 ⇒ 00:39:51.570 Uttam Kumaran: Yeah.
491 00:39:51.570 ⇒ 00:39:52.440 holly condos: Sounds better.
492 00:39:53.320 ⇒ 00:39:59.590 Uttam Kumaran: So we can talk about who the Brainforge ICP is, we can talk about, like, yeah, so…
493 00:40:01.070 ⇒ 00:40:03.510 Uttam Kumaran: I don’t think I’m gonna maybe just make, like,
494 00:40:04.610 ⇒ 00:40:07.400 Uttam Kumaran: Appendix slide is, like, we have the client
495 00:40:07.900 ⇒ 00:40:10.639 Uttam Kumaran: Case study slides in the appendix.
496 00:40:11.000 ⇒ 00:40:18.189 Uttam Kumaran: We have, like, the, I think for the tech… for the technology partners.
497 00:40:18.690 ⇒ 00:40:24.080 Uttam Kumaran: They’re gonna want to see, like, how we see them in an ecosystem of tools, or how we typically pitch them.
498 00:40:24.080 ⇒ 00:40:25.229 holly condos: Yes, yes.
499 00:40:25.570 ⇒ 00:40:26.830 Uttam Kumaran: So…
500 00:40:31.220 ⇒ 00:40:37.590 Uttam Kumaran: Who want to… so, like, how we pitch… and sexual…
501 00:40:38.480 ⇒ 00:40:41.890 Uttam Kumaran: Actually, so I’m gonna move… I’m gonna… let me just move this to the other thing.
502 00:40:45.140 ⇒ 00:40:47.910 Uttam Kumaran: But I’m gonna create one slide on,
503 00:40:48.360 ⇒ 00:40:56.099 Uttam Kumaran: So this is intros, columns, what we’ve done together to date, I wanna highlight,
504 00:40:56.850 ⇒ 00:41:06.959 Uttam Kumaran: our clients, who’s the Brainforge ICP, how we pitch… our… how we pitch partner.
505 00:41:08.690 ⇒ 00:41:16.090 Uttam Kumaran: And this is prob- this is mainly gonna be for, like, the tech… Partners, like, strategic alliance.
506 00:41:16.260 ⇒ 00:41:16.790 holly condos: Yeah.
507 00:41:16.790 ⇒ 00:41:20.619 Uttam Kumaran: Right, so we may not have this for everybody.
508 00:41:21.870 ⇒ 00:41:29.879 Uttam Kumaran: We have our partners. We can decide whether we want to include this or not, or have an appendix. Here are the motions, again, that we run.
509 00:41:30.360 ⇒ 00:41:34.900 Uttam Kumaran: And… Great.
510 00:41:35.040 ⇒ 00:41:37.280 Uttam Kumaran: Here’s, like, what we can do on social.
511 00:41:38.400 ⇒ 00:41:39.650 Uttam Kumaran: Here’s…
512 00:41:42.040 ⇒ 00:41:58.570 Uttam Kumaran: So this one, I think the ordering will be, because these are, like, the first times we’re running this, after the first meeting, we can move a lot of these, we can move some of these to appendix or, like, flash to decide which ones we want to flash. So then we’ll go into, like, a little bit of a discussion, which is, like, what are our joint, like, partner goals?
513 00:42:00.760 ⇒ 00:42:04.760 Uttam Kumaran: If we want to talk about co-selling or, like, active leads.
514 00:42:11.120 ⇒ 00:42:17.759 Uttam Kumaran: we can… then, I think our crew, we can always, for these meetings, we’ll definitely come with proposed things.
515 00:42:18.450 ⇒ 00:42:22.049 Uttam Kumaran: Hey, let’s do a post next week, hey, let’s do this thing, whatever, so we’ll come…
516 00:42:22.250 ⇒ 00:42:27.240 Uttam Kumaran: We can then also ask them, like, hey, if you come… if we get in the cadence of sending
517 00:42:27.420 ⇒ 00:42:34.590 Uttam Kumaran: something like this deck out in advance, like, or I can ask them, like, hey, we wanted to discuss these in case you guys have anything, we can note it down.
518 00:42:34.940 ⇒ 00:42:40.239 Uttam Kumaran: And then, next step, so this is where I kind of, like, want to agree on cadence.
519 00:42:41.470 ⇒ 00:42:43.010 holly condos: Yeah, agreed.
520 00:42:43.470 ⇒ 00:42:44.050 Uttam Kumaran: Crispy.
521 00:42:50.250 ⇒ 00:42:55.699 Uttam Kumaran: And… Okay, so I’ve already kind of talked about this…
522 00:42:58.530 ⇒ 00:43:08.920 Uttam Kumaran: Okay. And then, for the… Ideas… Oh…
523 00:43:18.900 ⇒ 00:43:19.750 Uttam Kumaran: Okay.
524 00:43:21.200 ⇒ 00:43:23.450 holly condos: Yeah, I think this is a great start.
525 00:43:23.880 ⇒ 00:43:28.530 Uttam Kumaran: So I think we’ll have a generic… we’ll just do… 1… for this.
526 00:43:28.530 ⇒ 00:43:33.369 holly condos: We’ll then adapt it to contextual. Yeah. So then we’ll start to get a sense of…
527 00:43:33.610 ⇒ 00:43:43.059 Uttam Kumaran: if we want to make one for each con… partner type, or we just kind of, like, have a generic one. I… I just think it’s important for us to think about
528 00:43:43.900 ⇒ 00:43:50.509 Uttam Kumaran: the ordering. So mainly, again, every time we meet with them, I just want to highlight again, like, what we do.
529 00:43:51.410 ⇒ 00:44:00.860 Uttam Kumaran: clients, who our ICP is, I want to talk about them as much as we can, like, how we talk about contextual, how we pitch them.
530 00:44:01.670 ⇒ 00:44:10.589 Uttam Kumaran: I then… again, I think the whole point of a lot of this is just to show our breadth and how much we can do, and then we can get into the nitty-gritty of, like.
531 00:44:10.900 ⇒ 00:44:16.330 Uttam Kumaran: Just a reminder, like, here’s all the different motions that we’re capable of doing pretty quickly.
532 00:44:16.860 ⇒ 00:44:18.510 holly condos: And then…
533 00:44:19.960 ⇒ 00:44:25.589 Uttam Kumaran: we can flash up, like, okay, what are our goals, and then go immediately into, like… So at the end of this meeting.
534 00:44:25.720 ⇒ 00:44:29.940 Uttam Kumaran: I think our goals are, one, to, at minimum.
535 00:44:30.240 ⇒ 00:44:45.640 Uttam Kumaran: like, have us, like, several marketing activities to do, whether we’re promoting them, whether we’re… whether we’re going to an event together, whether we’re… we have the idea to do an event together. So, I think this will be really, like, the key
536 00:44:47.390 ⇒ 00:44:51.969 Uttam Kumaran: Like, in particular, like, even if we don’t get to talking about any active leads.
537 00:44:51.970 ⇒ 00:44:52.600 holly condos: No.
538 00:44:52.610 ⇒ 00:44:57.119 Uttam Kumaran: This… I wanna at least… For all of these first…
539 00:44:57.360 ⇒ 00:45:05.810 Uttam Kumaran: meetings to just agree on, like, what are some… what are some co-marketing activities that we can do. Those are… those are easy win… easy, cheap wins.
540 00:45:06.560 ⇒ 00:45:09.870 Uttam Kumaran: And immediately, we’ll get on the entire company’s radar.
541 00:45:09.870 ⇒ 00:45:10.190 holly condos: Right.
542 00:45:10.630 ⇒ 00:45:19.310 holly condos: Completely. I think that’s great. So I think no matter what, even if we don’t talk about an active deal or whatever, that’s fine. As long as we can hear about.
543 00:45:19.310 ⇒ 00:45:26.949 Uttam Kumaran: like, what marketing activities we can do, and then getting on a… on a next meeting. This way, this also gives us, like.
544 00:45:27.290 ⇒ 00:45:33.709 Uttam Kumaran: When we post something, we can flag it in the channel with them, and, like, keep… keep building, like, rapport that way.
545 00:45:33.710 ⇒ 00:45:34.420 holly condos: Yes.
546 00:45:36.510 ⇒ 00:45:38.720 holly condos: And it sets the stage for…
547 00:45:39.380 ⇒ 00:45:42.720 holly condos: Well, it drums up some excitement, and it sets.
548 00:45:42.720 ⇒ 00:45:43.160 Uttam Kumaran: Yes.
549 00:45:43.160 ⇒ 00:45:47.380 holly condos: for the next meeting, because, okay, now…
550 00:45:47.690 ⇒ 00:45:51.200 holly condos: We’re gonna do… we’re gonna talk about some event, we’re gonna plan it.
551 00:45:51.880 ⇒ 00:45:52.480 holly condos: Right?
552 00:45:52.480 ⇒ 00:45:53.190 Uttam Kumaran: Yes.
553 00:45:53.190 ⇒ 00:46:01.800 holly condos: But around that, simultaneous or contemporaneous with that, we can be working on these other things almost implicitly.
554 00:46:01.900 ⇒ 00:46:18.030 holly condos: and again, I, you know, I think we’re approaching this really well. It’s not just like, hey, we do AI, you do AI, let’s partner. And then you get on a cadence meeting, and it’s like, oh, okay, what are we talking about, right? This…
555 00:46:18.030 ⇒ 00:46:21.980 holly condos: This is good because it sets the stage
556 00:46:22.150 ⇒ 00:46:24.040 holly condos: Sets the table, if you will.
557 00:46:24.270 ⇒ 00:46:30.420 holly condos: And then it drives different agenda Topics.
558 00:46:30.770 ⇒ 00:46:32.310 holly condos: For the cadences.
559 00:46:32.360 ⇒ 00:46:35.929 Uttam Kumaran: Yes. Some of which will be on their own, and some of which will be…
560 00:46:36.720 ⇒ 00:46:38.240 holly condos: In parallel.
561 00:46:38.500 ⇒ 00:46:39.200 Uttam Kumaran: Yes.
562 00:46:39.700 ⇒ 00:46:42.190 holly condos: Yeah, so, yeah, I’m stoked, this is good.
563 00:46:43.130 ⇒ 00:46:50.050 Uttam Kumaran: So, I think this is a good place to start. So, I think, Hannah, you kind of have your work cut out for you, just to try to get something. You know the drill, like…
564 00:46:50.250 ⇒ 00:46:53.339 Uttam Kumaran: just try, see what you can get to, then I can leave comments.
565 00:46:53.340 ⇒ 00:46:53.820 Hannah Wang: Okay.
566 00:46:53.820 ⇒ 00:46:58.740 Uttam Kumaran: This… we’re pitching to other salespeople, So…
567 00:46:59.110 ⇒ 00:47:03.480 Uttam Kumaran: it will be fairly text-heavy, I’m not, like, too worried about this being, like.
568 00:47:04.070 ⇒ 00:47:08.060 Uttam Kumaran: our usual decks, where I’m, like, giving guidance on, like, No text.
569 00:47:09.110 ⇒ 00:47:14.779 Uttam Kumaran: But I do think that we have some slides where we can have, like, multimedia, like, we can really show our depth.
570 00:47:14.880 ⇒ 00:47:31.819 Uttam Kumaran: The other thing is I… I… once we fin… once we do meetings, and we fill out, like, what needs to get filled out, I’m gonna send this deck in that channel, so that other people in that company will open this and read it. And so, like, we’re gonna find any way to just, like, kind of push this.
571 00:47:31.820 ⇒ 00:47:32.980 holly condos: Yeah.
572 00:47:33.550 ⇒ 00:47:39.639 Uttam Kumaran: So once we do contextual on Friday, we can do a slight regroup
573 00:47:39.800 ⇒ 00:47:43.559 Uttam Kumaran: And then I can tee up, A few others.
574 00:47:43.870 ⇒ 00:47:45.910 Uttam Kumaran: I just kinda wanna see how it goes.
575 00:47:45.910 ⇒ 00:47:51.700 holly condos: Yeah, I agree. And then just for… for my part, and again, maybe this is…
576 00:47:52.080 ⇒ 00:47:56.429 holly condos: Understood, but just to reiterate it. So, as…
577 00:47:56.580 ⇒ 00:48:02.509 holly condos: you know, we’re having these meetings. Then I’ll connect with these people, I’ll start, you know, just…
578 00:48:03.430 ⇒ 00:48:06.850 holly condos: Reaching out, hey, how you doing? Blah blah blah.
579 00:48:06.850 ⇒ 00:48:07.450 Uttam Kumaran: Yes.
580 00:48:07.450 ⇒ 00:48:09.479 holly condos: So that we’ll be coming at it
581 00:48:09.950 ⇒ 00:48:17.609 holly condos: from a couple angles, from a Brainforge, personnel perspective, if you will.
582 00:48:17.610 ⇒ 00:48:18.170 Uttam Kumaran: Yes.
583 00:48:18.170 ⇒ 00:48:20.969 holly condos: also helps. It’s not just like they’re only hearing from you.
584 00:48:21.450 ⇒ 00:48:25.029 Uttam Kumaran: No, that’s… that would be amazing. Like, I think even that’s the…
585 00:48:25.250 ⇒ 00:48:40.250 Uttam Kumaran: that’s probably the bigger thing, and I can, again, keep driving within our Slack, but yeah, if you have an opportunity to say hi or even send anything, I think it’s very similar to how we treat our customers, just, like, try to find a way to say something as often as we can.
586 00:48:40.250 ⇒ 00:48:40.580 holly condos: Yeah.
587 00:48:40.580 ⇒ 00:48:40.970 Uttam Kumaran: somehow.
588 00:48:40.970 ⇒ 00:48:46.959 holly condos: I’m with you there, and I think that’s just part of the whole relationship management.
589 00:48:47.620 ⇒ 00:48:48.320 Uttam Kumaran: Yes.
590 00:48:48.320 ⇒ 00:48:51.980 holly condos: But just to reiterate, I’ll… I’m… Game to do that.
591 00:48:52.320 ⇒ 00:48:59.219 Uttam Kumaran: And then our biggest, you know, I’ll see, kind of, like, what the appetite is for the events. Like, I know he’s adding that events dude.
592 00:48:59.620 ⇒ 00:49:03.099 Uttam Kumaran: So, if it makes sense, I can pitch to, like, do an event together.
593 00:49:03.100 ⇒ 00:49:05.500 holly condos: If it doesn’t, then I’ll probably hold off.
594 00:49:05.660 ⇒ 00:49:07.110 holly condos: Yeah.
595 00:49:07.110 ⇒ 00:49:09.820 Uttam Kumaran: I think what I kind of want to see is, like.
596 00:49:11.240 ⇒ 00:49:19.209 Uttam Kumaran: I want to see whether we should take this one more level and literally put, like, hey, if you want to do an event together, this is the cost.
597 00:49:19.540 ⇒ 00:49:22.190 Uttam Kumaran: And we want to be extremely, like, explicit.
598 00:49:22.600 ⇒ 00:49:25.770 holly condos: Well, and they ask, right, so we should be prepared.
599 00:49:26.330 ⇒ 00:49:26.800 Uttam Kumaran: Yeah.
600 00:49:26.810 ⇒ 00:49:31.599 holly condos: just even with a range, right? I’m sure you can explain that easily, but…
601 00:49:31.600 ⇒ 00:49:36.680 Uttam Kumaran: So one thing, maybe in the appendix slides, also, we can do, like, an event budget.
602 00:49:36.680 ⇒ 00:49:37.980 holly condos: Yeah. Slide.
603 00:49:37.980 ⇒ 00:49:52.949 Uttam Kumaran: Where, Hannah, we can literally just outline, like, what a typical event costs, what… Each team’s responsibilities are.
604 00:49:53.710 ⇒ 00:49:59.539 Uttam Kumaran: And basically, like, look, if I can be like, hey, it’s… we could totally run an event here next month.
605 00:49:59.750 ⇒ 00:50:07.969 Uttam Kumaran: It’ll be about 5K. If you… if you guys are down to commit that, then we can go ahead and push for it. And I… basically, what I want…
606 00:50:08.470 ⇒ 00:50:15.480 Uttam Kumaran: this is where I think we’re gonna have to think about, like, the narrative, but I want to show that, like, Brainforge is handling the bulk.
607 00:50:16.410 ⇒ 00:50:21.590 Uttam Kumaran: I wanna, again, double down on… Our, like, past wins.
608 00:50:22.040 ⇒ 00:50:32.250 Uttam Kumaran: And then… basically… I, like… The work we do should be worth 5K.
609 00:50:32.410 ⇒ 00:50:35.060 Uttam Kumaran: And then all they’re doing is basically, like.
610 00:50:35.200 ⇒ 00:50:37.849 Uttam Kumaran: Contributing that same amount in cash.
611 00:50:38.160 ⇒ 00:50:46.539 Uttam Kumaran: And then that covers… that, like, is covering it for us, right? Like, we’re… Yes. Because we’re spending time, and so that’s kind of, like, what I think is the best way to translate this.
612 00:50:46.540 ⇒ 00:50:49.489 holly condos: I agree, and again, it goes to…
613 00:50:50.370 ⇒ 00:51:01.240 holly condos: what… one of the things that Brainforge brings as a partner to the relationship is your expertise and the fact that you’ve done these. It’s…
614 00:51:01.580 ⇒ 00:51:11.270 holly condos: Seamless, easy, scalable, simple, Right? We just need them to pony up the cash, and we’ll handle the execution.
615 00:51:11.650 ⇒ 00:51:12.350 Uttam Kumaran: Yes.
616 00:51:12.860 ⇒ 00:51:13.530 Uttam Kumaran: Exactly.
617 00:51:13.530 ⇒ 00:51:16.930 holly condos: with their input. I mean, you know, some of these people are gonna wanna…
618 00:51:17.120 ⇒ 00:51:20.400 holly condos: Say, well, we think that it should be a lighter green.
619 00:51:20.400 ⇒ 00:51:24.999 Uttam Kumaran: No, that’s fine, I wish they would say… I wish they would give us some more feedback. Usually nobody cares, so we.
620 00:51:25.000 ⇒ 00:51:25.719 holly condos: Oh, really?
621 00:51:25.720 ⇒ 00:51:31.350 Uttam Kumaran: Yeah, usually we’re the ones that are, like, much more, like, concerned…
622 00:51:31.350 ⇒ 00:51:35.579 holly condos: Yeah, well, that’s… I mean, in one way, that’s okay, but…
623 00:51:35.980 ⇒ 00:51:42.109 holly condos: Maybe we encourage, you know, that this is a collaborative process, but we’ll do the heavy lifting.
624 00:51:42.740 ⇒ 00:51:45.800 Uttam Kumaran: Yeah, I mean, that’s exactly what I want to share, is like…
625 00:51:46.080 ⇒ 00:51:50.220 Uttam Kumaran: I think, maybe we can even make it very explicit here, is like…
626 00:51:50.720 ⇒ 00:51:58.399 Uttam Kumaran: Something about the fact that, like, these… take… A lot of time.
627 00:52:00.290 ⇒ 00:52:03.249 Uttam Kumaran: to do right? Like, we’re the partners.
628 00:52:04.280 ⇒ 00:52:05.620 Uttam Kumaran: To do this with.
629 00:52:06.090 ⇒ 00:52:10.909 Uttam Kumaran: And actually, like, drive impact,
630 00:52:11.270 ⇒ 00:52:14.069 Uttam Kumaran: You know, we can also highlight, like,
631 00:52:15.390 ⇒ 00:52:19.739 Uttam Kumaran: I mean, this is basically what we have, Hannah, in this. Like, we talk about.
632 00:52:20.080 ⇒ 00:52:21.559 holly condos: Yeah, exactly.
633 00:52:21.560 ⇒ 00:52:22.910 Uttam Kumaran: It’s literally like this.
634 00:52:22.910 ⇒ 00:52:23.500 Hannah Wang: Yeah.
635 00:52:23.990 ⇒ 00:52:24.600 Uttam Kumaran: Yeah.
636 00:52:24.970 ⇒ 00:52:27.290 Uttam Kumaran: We just want to take this one degree further.
637 00:52:27.680 ⇒ 00:52:37.400 Uttam Kumaran: So we’ll see, like, if I… if I’m feeling up… if I feel up for that meeting, I’ll ask them, so we just have this slide prepared. If not, then it’s fine. I don’t actually… now that… now that we talked through it, I actually am…
638 00:52:37.550 ⇒ 00:52:40.120 Uttam Kumaran: I don’t mind having a slide that just says
639 00:52:40.340 ⇒ 00:52:42.179 Uttam Kumaran: It’s 5K to run an event.
640 00:52:42.180 ⇒ 00:52:43.600 holly condos: I think that’s okay.
641 00:52:43.600 ⇒ 00:52:52.260 Uttam Kumaran: And then, if it… if… we’ll throw it in the appendix, and then if it gets to that point, I’ll just… we’ll go to that, we’ll talk through it. I think that’s… I think… I mean…
642 00:52:52.540 ⇒ 00:52:56.669 Uttam Kumaran: this is where, like, I feel like that’s pretty cheap for what we’re…
643 00:52:56.670 ⇒ 00:53:00.740 holly condos: I think it’s very, very reasonable.
644 00:53:00.740 ⇒ 00:53:12.449 Uttam Kumaran: Yeah, that’s what I think, too. I just get nervous, as usual, about everything, so let’s see what they say. If that’s good, I mean, we’ve done events for cheaper, but if they say yes to 5K, then…
645 00:53:12.580 ⇒ 00:53:16.370 Uttam Kumaran: We’ll do that, and the next one we’ll say 10, and then that’s what we…
646 00:53:16.370 ⇒ 00:53:28.389 holly condos: Right, and if… and if we start at 5 and they… and they only have 4 in their budget, okay, well, then we’ll work with them. But, you know, I think, as I’m sure you know, you want to start a little bit higher than you think you’re going to land on anyway.
647 00:53:28.860 ⇒ 00:53:29.870 Uttam Kumaran: Yes. Right.
648 00:53:31.450 ⇒ 00:53:38.389 holly condos: And I agree that we don’t, like, stick it in their face right up front. We kind of have it in the deck.
649 00:53:38.660 ⇒ 00:53:42.439 holly condos: And you can talk to it, but it’s not, like, right in their face.
650 00:53:42.760 ⇒ 00:53:43.430 Uttam Kumaran: Yeah.
651 00:53:44.530 ⇒ 00:53:50.550 holly condos: Right? Because we, again, we want to talk about the value
652 00:53:51.490 ⇒ 00:53:54.960 holly condos: of the expertise that BrainFurge brings in this area.
653 00:53:56.390 ⇒ 00:54:00.479 Uttam Kumaran: Yes. I mean, not a giant corporation with a huge marketing team.
654 00:54:00.480 ⇒ 00:54:03.239 holly condos: And it’s $50,000 for a little event.
655 00:54:03.460 ⇒ 00:54:04.360 Uttam Kumaran: Yes.
656 00:54:04.440 ⇒ 00:54:14.299 holly condos: again, we do… we do what we sell. We do what we say. We… we leverage our expertise, not only internally, but
657 00:54:14.460 ⇒ 00:54:17.239 holly condos: For our partners and the benefit of our customers.
658 00:54:17.630 ⇒ 00:54:20.939 Uttam Kumaran: Yeah, so that’s a kind of, like, a clear thing that…
659 00:54:21.530 ⇒ 00:54:28.450 Uttam Kumaran: I want to even put, like, some… like, literally that line is, like, we leverage our expertise
660 00:54:30.160 ⇒ 00:54:34.930 Uttam Kumaran: Like, not only for our customers, but for…
661 00:54:35.930 ⇒ 00:54:37.219 holly condos: Yeah, that’s good, isn’t it?
662 00:54:37.660 ⇒ 00:54:44.139 Uttam Kumaran: Yeah, I mean, I… we should just literally put that in, like… I’ll just put this quote in, like, one slide, and you could get… we could put your name on there if you want. No, no.
663 00:54:44.140 ⇒ 00:54:46.580 holly condos: Not, not needed.
664 00:54:46.580 ⇒ 00:54:50.959 Uttam Kumaran: Okay, great. I feel like this is great, I mean, I think… I do too.
665 00:54:50.960 ⇒ 00:54:52.229 holly condos: She’s really good.
666 00:54:52.490 ⇒ 00:54:53.120 Uttam Kumaran: Okay.
667 00:54:54.160 ⇒ 00:55:01.470 holly condos: Alright, so Hannah, are you… I feel like it’s a lot, but it sounds like you can wrangle it.
668 00:55:02.170 ⇒ 00:55:08.039 Hannah Wang: Yeah, I’ll just do a rough draft, and then… Okay. Tom and I just go from there and make edits.
669 00:55:09.010 ⇒ 00:55:13.179 holly condos: That sounds good, and include me on that, because I’ll weigh in as well.
670 00:55:13.310 ⇒ 00:55:14.420 holly condos: Yes.
671 00:55:15.730 ⇒ 00:55:25.310 holly condos: Yeah, okay, so then, Rico, let us know what happens with Talisma, and then you’ll follow up on contextual for the meeting for Friday, right?
672 00:55:26.890 ⇒ 00:55:27.600 Rico Rejoso: Yes.
673 00:55:28.060 ⇒ 00:55:28.710 holly condos: Great.
674 00:55:29.120 ⇒ 00:55:29.700 Uttam Kumaran: Okay.
675 00:55:30.630 ⇒ 00:55:32.779 holly condos: Awesome, thanks, guys. Okay.
676 00:55:32.780 ⇒ 00:55:34.400 Uttam Kumaran: Thank you, appreciate the time.
677 00:55:34.400 ⇒ 00:55:35.250 holly condos: Alright, see ya.
678 00:55:35.250 ⇒ 00:55:36.230 Hannah Wang: Thank you all.
679 00:55:36.230 ⇒ 00:55:37.070 Uttam Kumaran: Bye. Bye.