Meeting Title: Northbeam Order Data Investigation Sync Date: 2025-10-14 Meeting participants: Awaish Kumar, Zoran Selinger
WEBVTT
1 00:01:58.440 ⇒ 00:01:59.350 Zoran Selinger: Irish.
2 00:02:07.010 ⇒ 00:02:08.060 Zoran Selinger: Right here.
3 00:03:23.380 ⇒ 00:03:24.230 Awaish Kumar: Hello.
4 00:03:25.090 ⇒ 00:03:25.940 Zoran Selinger: Hi, Vish.
5 00:03:28.750 ⇒ 00:03:29.940 Zoran Selinger: What’s up?
6 00:03:31.350 ⇒ 00:03:33.080 Awaish Kumar: Yeah, they’re just, you know…
7 00:04:04.740 ⇒ 00:04:08.030 Awaish Kumar: Yeah, sorry, there’s a lot of noise on my side.
8 00:04:09.980 ⇒ 00:04:16.829 Awaish Kumar: I just wanted to… Think on, duh.
9 00:04:20.959 ⇒ 00:04:27.080 Awaish Kumar: North VIM issue, actually, I investigated, you know, study on this.
10 00:04:27.630 ⇒ 00:04:34.589 Awaish Kumar: That script that I sent on… regarding Reddit data, that is.
11 00:04:35.460 ⇒ 00:04:36.460 Awaish Kumar: Spend data.
12 00:04:36.680 ⇒ 00:04:40.140 Awaish Kumar: So it’s not actually sending any orders data.
13 00:04:40.520 ⇒ 00:04:48.909 Awaish Kumar: And, the only thing I will find out… Still now is that…
14 00:04:50.570 ⇒ 00:04:58.330 Awaish Kumar: I don’t know if you have the answer, but what I’m thinking is we have… Facebook conversion API.
15 00:04:58.720 ⇒ 00:05:06.690 Awaish Kumar: So… from the… BigQuery, we are sending some events through Facebook Conversion API.
16 00:05:06.810 ⇒ 00:05:07.690 Awaish Kumar: Right?
17 00:05:07.840 ⇒ 00:05:18.050 Awaish Kumar: And that Facebook ads is also connected to… North… North VIN in, and learning platforms, right?
18 00:05:18.370 ⇒ 00:05:23.859 Awaish Kumar: So, is it possible… the conversion events which we are sending to Facebook.
19 00:05:24.140 ⇒ 00:05:28.120 Awaish Kumar: Northam is actually reading that… those…
20 00:05:28.240 ⇒ 00:05:32.560 Awaish Kumar: orders directly from, like, this through Conversion API?
21 00:05:35.500 ⇒ 00:05:43.970 Zoran Selinger: So I see NordBeam has integration, But this is… what I see in NordVim.
22 00:05:44.170 ⇒ 00:05:48.920 Zoran Selinger: So this integration should send data
23 00:05:49.390 ⇒ 00:05:54.639 Zoran Selinger: to Facebook, not get… not get data from Facebook.
24 00:05:55.850 ⇒ 00:05:59.979 Zoran Selinger: That’s what I can see from Norbim. I don’t have access to…
25 00:06:00.420 ⇒ 00:06:04.520 Zoran Selinger: to the face… do I have access to the Facebook pixel? Let me just…
26 00:06:04.780 ⇒ 00:06:08.790 Zoran Selinger: Quickly look, I did get some…
27 00:06:08.970 ⇒ 00:06:18.319 Zoran Selinger: update. Let me just see… so for Facebook, learn more about Facebook integration here. Let me just confirm which direction it is.
28 00:06:21.070 ⇒ 00:06:28.400 Awaish Kumar: Sharif, so… In the Facebook, I see where…
29 00:06:28.630 ⇒ 00:06:32.520 Awaish Kumar: It is connected to 4 different accounts in Northwing, right?
30 00:06:33.050 ⇒ 00:06:35.070 Zoran Selinger: Yes. Yes.
31 00:06:35.940 ⇒ 00:06:36.810 Awaish Kumar: Okay.
32 00:06:37.460 ⇒ 00:06:40.130 Awaish Kumar: So you are saying it’s just sending the data?
33 00:06:41.640 ⇒ 00:06:44.920 Zoran Selinger: Let me see, so… the…
34 00:06:45.830 ⇒ 00:06:49.460 Zoran Selinger: Yeah, so this will just pull some metrics.
35 00:06:51.540 ⇒ 00:07:03.189 Zoran Selinger: from the… from Meta Ads… So, spend, impressions, visits, and all conversion-based metrics will be pulled.
36 00:07:03.410 ⇒ 00:07:10.030 Zoran Selinger: So these will not, be, basically, regarded as events.
37 00:07:18.830 ⇒ 00:07:19.520 Zoran Selinger: Yeah.
38 00:07:19.520 ⇒ 00:07:20.910 Awaish Kumar: Oh, these will go…
39 00:07:20.910 ⇒ 00:07:31.829 Zoran Selinger: It’s not coming from Facebook by this, by the NordBeam integration. Let’s see, do we have any partner integrations?
40 00:07:32.180 ⇒ 00:07:39.630 Zoran Selinger: In… in Facebook, as I have access. Let me… I’ll share a screen.
41 00:07:43.010 ⇒ 00:07:45.630 Awaish Kumar: what I can do is basically…
42 00:07:51.420 ⇒ 00:07:53.120 Zoran Selinger: Events manager…
43 00:07:53.120 ⇒ 00:07:54.720 Awaish Kumar: I have, actually.
44 00:07:55.730 ⇒ 00:07:57.289 Zoran Selinger: So, this is where I am.
45 00:07:59.890 ⇒ 00:08:03.149 Zoran Selinger: I’m just checking, I have access to the,
46 00:08:03.520 ⇒ 00:08:06.280 Zoran Selinger: Eden weight loss account and another one.
47 00:08:07.220 ⇒ 00:08:09.569 Zoran Selinger: Is NordVM even here?
48 00:08:10.390 ⇒ 00:08:11.320 Zoran Selinger: No.
49 00:08:11.500 ⇒ 00:08:14.659 Zoran Selinger: So it’s not… so segment is connected.
50 00:08:14.900 ⇒ 00:08:17.470 Zoran Selinger: To this one, and to this one.
51 00:08:24.030 ⇒ 00:08:27.650 Zoran Selinger: We have also segment connected, and we don’t have NordM.
52 00:08:31.670 ⇒ 00:08:32.900 Awaish Kumar: So…
53 00:08:33.220 ⇒ 00:08:41.880 Zoran Selinger: basically, no. The answer is, from what I can see, the integration with Facebook.
54 00:08:42.380 ⇒ 00:08:47.370 Zoran Selinger: is not the cause of order API orders in NordBeam.
55 00:08:47.690 ⇒ 00:08:49.270 Zoran Selinger: This is not the source.
56 00:08:50.420 ⇒ 00:08:50.870 Awaish Kumar: Okay.
57 00:08:50.870 ⇒ 00:08:52.370 Zoran Selinger: As when you look at here.
58 00:08:54.670 ⇒ 00:08:56.860 Zoran Selinger: This is all, all it does.
59 00:09:00.330 ⇒ 00:09:11.530 Zoran Selinger: By doing so, we pull all your current and historical campaigns, assets, and ads from your account, along with a list of useful metrics. So this is not pulling events.
60 00:09:17.100 ⇒ 00:09:23.790 Awaish Kumar: Yeah, it says, we also pull ad spend and list of, sorry, can you scroll down?
61 00:09:26.510 ⇒ 00:09:34.140 Awaish Kumar: Yeah, in the description, it says, we also pull out a span and list of in-platform conversion.
62 00:09:37.310 ⇒ 00:09:40.370 Zoran Selinger: Sorry, the last thing you said? Didn’t understand?
63 00:09:40.370 ⇒ 00:09:42.979 Awaish Kumar: Can you read the last line of this paragraph?
64 00:09:43.830 ⇒ 00:09:52.709 Zoran Selinger: We also pull ad spend and a list of in-platform conversion and creative metrics to help you with decision making.
65 00:09:57.340 ⇒ 00:10:04.339 Zoran Selinger: So, yeah, that’s not, events. So that would… none of this would come in as an order event.
66 00:10:04.830 ⇒ 00:10:05.830 Zoran Selinger: In Norbin.
67 00:10:06.990 ⇒ 00:10:09.260 Awaish Kumar: Oh… What you are saying?
68 00:10:09.810 ⇒ 00:10:16.590 Awaish Kumar: This will just… in-platform conversion will be just some kind of metric, but will not be counted as an event.
69 00:10:17.370 ⇒ 00:10:24.880 Zoran Selinger: Exactly, exactly. They have, So it…
70 00:10:25.450 ⇒ 00:10:30.389 Zoran Selinger: Let me just… let me look, for Google…
71 00:10:38.980 ⇒ 00:10:41.140 Zoran Selinger: Yeah, so this is not.
72 00:10:45.770 ⇒ 00:10:47.860 Awaish Kumar: But then I don’t know what?
73 00:10:48.540 ⇒ 00:10:51.569 Awaish Kumar: What’s… I’m not happening.
74 00:10:51.570 ⇒ 00:10:52.889 Zoran Selinger: Where it’s coming from.
75 00:10:53.360 ⇒ 00:10:57.130 Zoran Selinger: Okay. So that Shopify integration, Microsoft.
76 00:10:58.170 ⇒ 00:10:59.890 Awaish Kumar: Stick profits.
77 00:11:01.540 ⇒ 00:11:04.559 Awaish Kumar: who don’t have MSM server either, we don’t have…
78 00:11:05.440 ⇒ 00:11:18.329 Zoran Selinger: Okay, I will push… let’s talk to the client, and let’s ask them. Okay, so we checked on our side, we don’t see… we never implemented the order API ourselves for this.
79 00:11:18.460 ⇒ 00:11:19.639 Awaish Kumar: This is…
80 00:11:20.390 ⇒ 00:11:22.899 Zoran Selinger: In place somewhere on your side.
81 00:11:25.950 ⇒ 00:11:27.379 Awaish Kumar: Can we do that?
82 00:11:33.380 ⇒ 00:11:35.390 Awaish Kumar: Nathan Shahara.
83 00:11:38.150 ⇒ 00:11:42.270 Zoran Selinger: So you’re… you’re breaking up, you’re a little choppy.
84 00:11:42.770 ⇒ 00:11:43.800 Awaish Kumar: Sorry?
85 00:11:44.800 ⇒ 00:11:51.430 Zoran Selinger: you’re… I can barely understand you, you’re… you’re breaking up a little bit.
86 00:11:51.680 ⇒ 00:11:56.770 Awaish Kumar: Yeah, I was just saying, I… let me just have a look, one quick look.
87 00:11:57.040 ⇒ 00:12:05.030 Awaish Kumar: on the… one of the… Repository, and then, like, we can…
88 00:12:05.700 ⇒ 00:12:09.370 Awaish Kumar: Tell the client that, yeah, it’s not happening on our side.
89 00:12:09.370 ⇒ 00:12:10.180 Zoran Selinger: Okay.
90 00:12:10.360 ⇒ 00:12:11.140 Zoran Selinger: Cool.
91 00:12:12.060 ⇒ 00:12:18.239 Awaish Kumar: Clockified, that’s, hidden… So I don’t allow me.
92 00:12:20.890 ⇒ 00:12:22.530 Awaish Kumar: Not really.
93 00:12:22.690 ⇒ 00:12:28.669 Awaish Kumar: Yeah, we don’t have a… No, we don’t… I don’t see Segment either. Do you have access to segment?
94 00:12:29.620 ⇒ 00:12:33.479 Zoran Selinger: I mean, I can probably access segment, but I don’t know what we would…
95 00:12:37.040 ⇒ 00:12:39.009 Zoran Selinger: Get from there…
96 00:12:39.860 ⇒ 00:12:46.819 Awaish Kumar: I… I look at all the destinations and segments, and I don’t see anything related to…
97 00:12:47.100 ⇒ 00:12:48.799 Awaish Kumar: Last field, so…
98 00:12:48.800 ⇒ 00:12:49.899 Zoran Selinger: Yeah, yeah.
99 00:12:49.900 ⇒ 00:12:53.040 Awaish Kumar: Except it is indirectly going somehow, like.
100 00:12:53.180 ⇒ 00:12:56.339 Awaish Kumar: through Facebook conversion events, or through…
101 00:13:00.040 ⇒ 00:13:07.320 Zoran Selinger: No, no, so I… based on what I see here, it’s just metrics. It’s not events.
102 00:13:12.450 ⇒ 00:13:14.930 Awaish Kumar: God, there’s nothing here.
103 00:13:15.240 ⇒ 00:13:24.859 Awaish Kumar: Okay, one of the investigations I can do here is that I go to the orders diagnostic, and
104 00:13:26.650 ⇒ 00:13:33.490 Awaish Kumar: Maybe? Is it… do you know, is it possible that we get a list of… R…
105 00:13:34.140 ⇒ 00:13:36.290 Awaish Kumar: all the orders from North Beam.
106 00:13:37.250 ⇒ 00:13:42.199 Awaish Kumar: And figure out, the… with the… with the… Tracking status.
107 00:13:44.820 ⇒ 00:13:54.420 Zoran Selinger: So if you go to Settings, and scroll all the way down to Onboarding tasks, and see Data Diagnostics.
108 00:13:54.560 ⇒ 00:13:57.019 Awaish Kumar: Yeah, I’m in data diagnostics.
109 00:13:57.020 ⇒ 00:14:01.299 Zoran Selinger: Yeah, so that’s what I can see.
110 00:14:04.080 ⇒ 00:14:06.440 Awaish Kumar: I can see order ID tracking status.
111 00:14:07.050 ⇒ 00:14:08.150 Awaish Kumar: Wow.
112 00:14:09.040 ⇒ 00:14:13.630 Zoran Selinger: Yes, you see the description, and I think it’s an exportable CSV.
113 00:14:13.730 ⇒ 00:14:21.009 Zoran Selinger: So… I think there’s a button to export as CSV, so yeah, you can download everything.
114 00:14:21.010 ⇒ 00:14:25.700 Awaish Kumar: into server, what’s… What? How?
115 00:14:25.930 ⇒ 00:14:28.120 Awaish Kumar: When it says server to server.
116 00:14:31.000 ⇒ 00:14:36.619 Awaish Kumar: So you are saying we haven’t implemented anything For server to server.
117 00:14:39.550 ⇒ 00:14:41.700 Zoran Selinger: Looks like we, we haven’t, yes.
118 00:14:42.790 ⇒ 00:14:46.020 Zoran Selinger: So it’s… They did it, somehow.
119 00:14:54.530 ⇒ 00:15:00.619 Awaish Kumar: Okay, let me pull last 30 days of data, and I will just figure out
120 00:15:00.800 ⇒ 00:15:04.009 Awaish Kumar: All the orders where it’s,
121 00:15:05.450 ⇒ 00:15:09.460 Awaish Kumar: Server, like, server-side orders are being sent, or…
122 00:15:09.840 ⇒ 00:15:13.649 Awaish Kumar: Fully tracked, and then it says in pixel only.
123 00:15:14.030 ⇒ 00:15:21.660 Awaish Kumar: I will try to figure out, try to… maybe…
124 00:15:22.100 ⇒ 00:15:31.890 Awaish Kumar: Create categories, like, for example, if orders from a specific platform are being sent, and… Mark, things like that.
125 00:15:32.190 ⇒ 00:15:32.740 Awaish Kumar: Wow.
126 00:15:32.740 ⇒ 00:15:33.310 Zoran Selinger: Okay.
127 00:15:35.150 ⇒ 00:15:37.799 Awaish Kumar: So, I will, do that.
128 00:15:38.260 ⇒ 00:15:42.269 Awaish Kumar: And after that, I immediately get some…
129 00:15:43.830 ⇒ 00:15:49.729 Awaish Kumar: Some kind of a pattern, like, why and somewhere it might be happening.
130 00:15:50.320 ⇒ 00:15:56.299 Awaish Kumar: One of these… Thing I know is one of the person was working on GHL.
131 00:15:56.460 ⇒ 00:16:01.980 Awaish Kumar: Is it possible that some people are sending images from GHL to North… to loads me in…
132 00:16:03.690 ⇒ 00:16:08.260 Zoran Selinger: I don’t know… what’s the platform that you’re… G?
133 00:16:08.600 ⇒ 00:16:16.219 Awaish Kumar: It’s a GHL Go high-level platform, where normally people are running, like, different pipelines.
134 00:16:16.600 ⇒ 00:16:23.380 Awaish Kumar: They can basically… you are getting data from their house, and then…
135 00:16:23.690 ⇒ 00:16:26.099 Awaish Kumar: Running some automations on top of it.
136 00:16:26.100 ⇒ 00:16:26.700 Zoran Selinger: Sure.
137 00:16:26.700 ⇒ 00:16:27.100 Awaish Kumar: 3 points.
138 00:16:27.100 ⇒ 00:16:27.910 Zoran Selinger: I mean, I don’t.
139 00:16:27.910 ⇒ 00:16:29.509 Awaish Kumar: Marketing or something.
140 00:16:30.520 ⇒ 00:16:35.189 Zoran Selinger: I don’t see Meta, I don’t see, you know,
141 00:16:35.590 ⇒ 00:16:39.390 Zoran Selinger: native integration. We go high level.
142 00:16:40.120 ⇒ 00:16:44.240 Zoran Selinger: So, yeah, it’s possible that they have a custom implementation.
143 00:16:44.740 ⇒ 00:16:47.869 Zoran Selinger: I mean, I wouldn’t know any more than you.
144 00:16:49.480 ⇒ 00:16:50.630 Awaish Kumar: Huh, okay.
145 00:16:50.630 ⇒ 00:16:57.420 Zoran Selinger: what they have on their side. I really… I don’t know. We haven’t had those conversations exactly.
146 00:16:57.530 ⇒ 00:17:01.249 Zoran Selinger: So I’m… yeah, I’m not sure what they’re running on the backend or anything like that.
147 00:17:01.650 ⇒ 00:17:06.170 Awaish Kumar: I… okay, I can still, do a little bit of investigation on it.
148 00:17:06.290 ⇒ 00:17:20.809 Awaish Kumar: And try to figure out if I can find anything and come up with some notion documents on it. In the meantime, you can maybe write a message, if possible, to the client that we don’t see any,
149 00:17:22.069 ⇒ 00:17:25.599 Awaish Kumar: Kind of, script in our…
150 00:17:27.030 ⇒ 00:17:27.530 Zoran Selinger: Boom.
151 00:17:27.530 ⇒ 00:17:30.599 Awaish Kumar: Both, or in our repositories, or in…
152 00:17:30.730 ⇒ 00:17:34.740 Awaish Kumar: For example, the… let’s you say the…
153 00:17:35.580 ⇒ 00:17:40.199 Awaish Kumar: Segment, which sends data to… Not me.
154 00:17:40.570 ⇒ 00:17:42.599 Zoran Selinger: Yeah, okay, I’ll do that.
155 00:17:42.840 ⇒ 00:17:45.119 Zoran Selinger: I’ll open that conversation. Okay.
156 00:17:45.280 ⇒ 00:17:47.309 Awaish Kumar: Again, just us, they’re doing…
157 00:17:47.750 ⇒ 00:17:49.069 Zoran Selinger: Sure, sure.
158 00:17:49.340 ⇒ 00:17:50.060 Awaish Kumar: Thank you.
159 00:17:50.430 ⇒ 00:17:52.209 Zoran Selinger: Okay, thank you, I appreciate it.