Meeting Title: Insomnia Standup Date: 2025-10-02 Meeting participants: Robert Tseng, Justin Breshears, Casie Aviles, Awaish Kumar


WEBVTT

1 00:00:08.390 00:00:09.210 Justin Breshears: Yeah, rejected.

2 00:00:11.460 00:00:12.780 Justin Breshears: How’s your morning going?

3 00:00:13.480 00:00:16.389 Robert Tseng: Going well. I had a…

4 00:00:18.310 00:00:24.010 Robert Tseng: better recovery. I feel like, Sunday through Tuesday evening.

5 00:00:24.250 00:00:34.299 Robert Tseng: I stayed up pretty late, so kind of needed, like, a quieter evening yesterday, and feel more recharged to kind of get through the rest of the week.

6 00:00:36.940 00:00:39.480 Justin Breshears: That’s good. I’m glad. You need that.

7 00:00:39.890 00:00:40.620 Robert Tseng: Yeah.

8 00:00:40.620 00:00:43.610 Justin Breshears: Can’t burn the candle at both ends indefinitely.

9 00:00:45.080 00:01:01.550 Robert Tseng: Yeah, I think, that’s usually how the week goes for me. I feel like I start off strong, and then start to, like… well, Wednesday’s usually a buffer day for me, like, I try not to put meetings on Wednesdays, so that if anything gets jammed, like, I can kind of step in and catch up, and then…

10 00:01:02.610 00:01:11.689 Robert Tseng: Thursday’s usually, like, a big sales or client on-site day, so, like, kinda after this, I’m gonna be going all around town.

11 00:01:12.350 00:01:15.159 Robert Tseng: But yeah, that’s just kind of how it goes for me.

12 00:01:16.930 00:01:21.870 Justin Breshears: Understand Welcome, Casey. Awish. Casey, you have a good time off?

13 00:01:23.570 00:01:26.350 Casie Aviles: And guys… Yeah, it’s been good.

14 00:01:28.090 00:01:29.120 Justin Breshears: We’ll kick in.

15 00:01:29.640 00:01:30.310 Robert Tseng: Nice.

16 00:01:30.440 00:01:32.320 Robert Tseng: Good to have you back, Casey.

17 00:01:33.220 00:01:33.799 Robert Tseng: We.

18 00:01:33.820 00:01:34.949 Casie Aviles: I hate to be a bath.

19 00:01:35.150 00:01:36.439 Robert Tseng: We were able to…

20 00:01:36.840 00:01:41.630 Robert Tseng: somewhat keep up your work. I know things probably look kind of crazy in the channel, but

21 00:01:42.140 00:01:47.390 Robert Tseng: I guess if you have any questions, you can ask me, but otherwise, don’t worry too much about it.

22 00:01:48.690 00:01:49.650 Casie Aviles: Yeah.

23 00:01:49.650 00:02:07.109 Justin Breshears: So, let’s start there. We’ll start with Casey’s work on the scorecard. So, I know, you know, we had the issue where, like, from the 29th on, like, there wasn’t cards created. I don’t… we never got an answer from them on, kind of, who owns, like, creating those. Did want to pick your brain when you were back, Casey, on…

24 00:02:07.210 00:02:12.600 Justin Breshears: Have you been just copying and carrying those forward, or have they, historically?

25 00:02:13.730 00:02:24.779 Casie Aviles: It was them, so… like, for September, they created, like, a new sheet, and then I just, you know, they handled that, but I’m not sure if we should be…

26 00:02:25.080 00:02:27.580 Casie Aviles: Taking that on moving forward.

27 00:02:28.190 00:02:28.840 Justin Breshears: Okay.

28 00:02:29.050 00:02:30.250 Justin Breshears: I can…

29 00:02:30.480 00:02:36.169 Justin Breshears: I can bump again and see what their thoughts are on that, but I don’t think Matthew ever got back to us, so…

30 00:02:36.770 00:02:42.100 Justin Breshears: It’s kind of a silly thing to be blocking us, so I’ll try to get that solved.

31 00:02:42.310 00:02:47.190 Justin Breshears: As far as anything else related to the scorecard.

32 00:02:47.480 00:02:53.850 Justin Breshears: when you were out, any other issues, or things that I need to address with them, or everything went smoothly?

33 00:02:54.230 00:02:58.700 Casie Aviles: Yeah, one thing that I want to mention is, right now.

34 00:02:59.330 00:03:03.940 Casie Aviles: Like, the access is kind of blocked, so it’s only…

35 00:03:03.940 00:03:05.680 Justin Breshears: Yeah. Mustafa only…

36 00:03:05.820 00:03:09.360 Casie Aviles: It’s only Mustafa who has access now to the…

37 00:03:09.830 00:03:21.049 Casie Aviles: what do you call this, to the Microsoft account, so… I was trying, yeah, that’s what I said just earlier, a few minutes ago, in the channel,

38 00:03:21.830 00:03:28.470 Casie Aviles: Yeah, so… I was trying to reset it, but I have to go through Robert’s email to get the…

39 00:03:29.070 00:03:40.259 Casie Aviles: the code, but ideally, we should probably ask if we could, you know, set up, like, a shared account, like Brainforge at Insomniacookie, something like that.

40 00:03:40.520 00:03:40.950 Justin Breshears: Right.

41 00:03:40.950 00:03:43.220 Casie Aviles: So… so it’s tied to…

42 00:03:43.870 00:03:49.639 Casie Aviles: our own Gmail, and not, you know, not Robert’s account, so we don’t have to go through that, but…

43 00:03:49.850 00:03:52.889 Casie Aviles: I mean, short-term, I think we could get the code there, but…

44 00:03:53.300 00:03:57.069 Casie Aviles: Yeah, I also don’t want to ping you all the time for that.

45 00:03:57.310 00:03:58.160 Casie Aviles: I don’t offer.

46 00:03:58.850 00:04:05.040 Justin Breshears: Yeah, I mean, I have a thread open with Bertie about that. We got access into Braze again with the…

47 00:04:05.150 00:04:21.279 Robert Tseng: Yeah, that was helpful. I was able to go in there and do a bunch of stuff yesterday, so thanks for getting that restored. But yeah, the email code thing is kind of weird, why we can’t use… I think there should just be a setting you change, and you switch to one-time password and just load it into OnePass instead. I feel like that’s how it’s been for the other tools.

48 00:04:21.440 00:04:39.020 Justin Breshears: Yeah, I think it might be a little complicated to try and ask them to get, like, a new Insomnia domain set up and stuff, so… because I was talking to her about that. I tried to… to have her use the one… the new shared email that I set up, but she was like, no, for Microsoft it has to be an Insomnia domain, so… Yeah.

49 00:04:39.110 00:04:46.750 Justin Breshears: I said, okay, well, we can just use Robert’s. But yeah, I think we should be able to get that set up in 1Password to…

50 00:04:46.910 00:04:56.480 Justin Breshears: get around that issue, but I’ll continue working with Bertie on that. I’m just gonna nudge her again on that, and we’ll… we’ll get that access sorted out, hopefully today.

51 00:04:57.090 00:05:07.419 Robert Tseng: Yeah. Also told them that there were some team changes, and Rita was, like, asking me some questions in DM, so I just told her I can forward you guys the message, but basically, like, hey, we’re, you know.

52 00:05:07.420 00:05:17.199 Robert Tseng: I… we kind of made some changes, like, you know, still… still use the shared channel to communicate, but, things will… things will be moving faster now. It’s kind of basically the message I told her.

53 00:05:17.200 00:05:18.909 Justin Breshears: How did she receive that?

54 00:05:19.270 00:05:23.700 Robert Tseng: No response. So, I guess we’ll just kind of have to…

55 00:05:24.380 00:05:30.109 Robert Tseng: I mean, I think it was… it was received, but it probably just didn’t really have any response. Sure.

56 00:05:30.550 00:05:34.460 Justin Breshears: Do we think that there’s some frustration on their side with…

57 00:05:34.460 00:05:39.919 Robert Tseng: Yeah, I mean, I think Amrito was like, where’s the monthly cut? Because, like.

58 00:05:40.480 00:05:56.510 Robert Tseng: Yeah, I think on Monday, we shared the deck, Amrita just followed up quickly, was like, oh, I want to see the campaigns by month, and then Shreya didn’t say anything, so, took me a while to really, like, basically replicate Shreya’s analysis, and then now, anytime…

59 00:05:56.510 00:06:01.489 Robert Tseng: whatever cut she wants, day, month, week, or whatever, I can give it to her within a few seconds, so it’s not a problem.

60 00:06:01.920 00:06:02.510 Justin Breshears: Okay.

61 00:06:02.880 00:06:03.460 Robert Tseng: Yeah.

62 00:06:03.460 00:06:14.850 Justin Breshears: Yep. So let’s pull up Linear, and let’s talk through, kind of, what work’s going on right now. I’m assuming that these tickets that Shreya had are obsolete at this point, we can probably get rid of.

63 00:06:15.300 00:06:30.499 Robert Tseng: Yeah, you can just reassign them all to me. So, I… we can kind of… then we can kind of… I’ll go through and decide what’s… what’s actually necessary. I did update one of the tickets that she had already marked as done, and I just kind of basically put my name on it. I changed the…

64 00:06:30.500 00:06:43.670 Robert Tseng: she had it at, like, 5 points before. I dropped it to 2 points, because it probably took me… probably spent, like, 2 hours yesterday, just, like, kind of getting back into the details. I had to re… I redid her analysis, and

65 00:06:43.990 00:06:58.400 Robert Tseng: Yeah, and then I actually shared, like, the… like, the notebook, so all my code is there, and also, like, the data set I used. So, just, like, basic things that I felt like she didn’t attach to her analysis, which is why it was so hard to audit her work.

66 00:06:58.590 00:07:02.509 Robert Tseng: Like, I’m just… I’m including that every ticket now, whenever I’m doing something.

67 00:07:03.520 00:07:04.600 Justin Breshears: Gotcha. That’s good.

68 00:07:04.600 00:07:05.250 Robert Tseng: Yeah.

69 00:07:05.640 00:07:07.690 Justin Breshears: Okay.

70 00:07:07.930 00:07:19.280 Justin Breshears: Zoran’s not with us today, but I did task him with revisions to UTM Tracker that Carly sent over, so looks like that’s ready for review.

71 00:07:20.260 00:07:22.190 Justin Breshears: Thank you, Robert, here for…

72 00:07:23.540 00:07:27.120 Robert Tseng: I did review… oh, this is… wait, wait, this was…

73 00:07:27.840 00:07:33.210 Robert Tseng: This was sent 5 hours ago? Okay, because I did see that sheet yesterday, and then I know we sent it over.

74 00:07:33.560 00:07:38.990 Justin Breshears: Harley said, can we have a tab that combines the link and the UTM parameters?

75 00:07:38.990 00:07:39.629 Robert Tseng: Yeah, I see.

76 00:07:39.630 00:07:47.160 Justin Breshears: So I just tasked Zoran to do that. So if you want to take a look at that before I update, that’s ready.

77 00:07:48.030 00:07:50.569 Robert Tseng: Yeah, that’s, 160, yeah.

78 00:07:50.570 00:07:52.060 Justin Breshears: This is a new ticket.

79 00:07:52.960 00:07:54.380 Robert Tseng: I was looking at.

80 00:07:54.380 00:07:57.120 Justin Breshears: I’ll… I’ll get Zora to tell me how long it took.

81 00:08:08.220 00:08:14.160 Robert Tseng: Great, yeah, I mean, this is… this is fine. It’s just… it’s just stitching things together, so, yeah, I mean, that makes sense.

82 00:08:14.530 00:08:18.739 Robert Tseng: I’ll close it out once I get an estimate on there.

83 00:08:19.010 00:08:19.730 Robert Tseng: Okay.

84 00:08:20.140 00:08:22.659 Justin Breshears: Correct. And then…

85 00:08:23.420 00:08:32.490 Justin Breshears: maybe this is a conversation for… I did see your note about, like, a weekly planning session, I’ll get that set up. I didn’t have a chance to yesterday, but I’ll get that set up. Maybe that’s…

86 00:08:32.490 00:08:33.049 Robert Tseng: Yeah.

87 00:08:33.049 00:08:45.190 Justin Breshears: That’s just, like, so, I think kind of the cadence is going to be… Mondays are kind of a big day where we read out stuff to the team, CMO, everyone’s going to be on that call, that’s the ones I’ve been going to. Right.

88 00:08:45.710 00:08:53.969 Robert Tseng: Yeah, I think from there, there’s usually some momentum, people have questions, they want to dig into things, and so that probably impacts our roadmap for the rest of the week.

89 00:08:54.330 00:09:04.549 Robert Tseng: So I think there would be, like, I kind of view it as, like, Monday, Tuesday, we may have to… if there are any quick things that we can send over to them, we do that. Otherwise, we kind of are just fitting it into our roadmap.

90 00:09:04.650 00:09:11.860 Robert Tseng: And then, kind of midweek, Wednesday, Wednesday or Thursday, we can decide what makes the most sense, but I just said Wednesday for now.

91 00:09:12.920 00:09:19.860 Robert Tseng: I basically kind of put together an, like, an analysis framework. It’s in that Google Doc that I shared.

92 00:09:19.960 00:09:20.760 Robert Tseng: It’s…

93 00:09:20.900 00:09:31.180 Robert Tseng: it’s kind of like any… I expect any question that we get to roll up into these four categories, pretty much. Sorry, not this Notion doc. This Notion doc is specific just to one project.

94 00:09:31.410 00:09:34.600 Robert Tseng: It’s.

95 00:09:36.510 00:09:37.879 Justin Breshears: Let’s see if I can pull it up.

96 00:09:38.870 00:09:39.500 Robert Tseng: Yeah.

97 00:09:40.580 00:09:49.959 Robert Tseng: Yeah, so this one. So, yeah, there’s, you’ll notice there’s four sections. So, the own channel lifecycle, that’s the only one that I really fleshed out in the most detail.

98 00:09:50.090 00:09:54.650 Robert Tseng: You know, these are, to me, like, this is, like, the main goal that they’re driving towards.

99 00:09:54.950 00:10:05.959 Robert Tseng: Like, you know, what owned channels, offers should they be running in October of 2025? That’s the most urgent thing that I’m sure their team is just scrambling to do. And then, really, it’s to extend it for the rest of the year.

100 00:10:06.110 00:10:22.659 Robert Tseng: So there’s a few projects that are kind of, like, nested within that that I foresee us taking on. Like, I’m not committing to these, but I think, to me, as I’m talking with them and, like, asking them questions, I’m basically trying to, like, push them towards one of… any one of these projects or recommendations that I’m making here.

101 00:10:22.730 00:10:34.819 Robert Tseng: the sample insight section is just for me to… it’s just notes for me to kind of, like, kind of give… give it to outline, like, what I expect, like, kind of the takeaways to be.

102 00:10:35.100 00:10:45.640 Robert Tseng: I think those numbers are, like, they’re just made up. I just use GPT to kind of help me, like, kind of fill in some of the wording. But at least to me, this is, like, how I typically structure

103 00:10:46.730 00:11:02.820 Robert Tseng: analysis, where it’s open-ended, but, like, I kind of know, like, the area of ownership that we’re focusing on. So, so yeah, I think own channel is where we’re starting. Then, like, in the second section, there’s something about customer payback, or to me, this is, like, LTV, CAC,

104 00:11:02.860 00:11:12.360 Robert Tseng: related things, so more performance marketing work that I think Awash, since he’s on this call, is probably more used to seeing on the Eden side. That’s, like, the bulk of our work right now.

105 00:11:12.360 00:11:35.170 Robert Tseng: And then, you know, the third section is SKU forecasting and management. So, I mean, I know they launch new products, and they’re always trying to, like, better understand how their new offers are actually performing, so that’s kind of what that’s about. And then the fourth one is just, like, it’s more of an operational metric to measure, like, you know, how fast are they able to, like, kind of put

106 00:11:35.170 00:11:37.249 Robert Tseng: put together campaigns. So…

107 00:11:37.280 00:11:42.899 Robert Tseng: Anyway, like, I’m not gonna go into too much detail. If you guys are interested, you can read through all the stuff, but, like, I think

108 00:11:43.300 00:11:47.480 Robert Tseng: This is just me, like, kind of… Projecting, like.

109 00:11:47.750 00:12:05.000 Robert Tseng: we’re starting with just own channels, but, like, I expect the scope to be able to expand to those four areas. And so, as I’m talking to them at a high level, I’m always going to try to, categorize, like, the work in those areas. And that’s, like, a living document. It may evolve, like.

110 00:12:05.830 00:12:25.489 Robert Tseng: yeah, I think, once again, it’s not like we’re committing to all the scope, but to me, it’s just like me writing out, like, our job description, simply, like, what it could be, and, like, what we need to do in order to push ourselves into these different projects. So, that was an exercise I did with the other hour of my time history.

111 00:12:26.070 00:12:26.850 Justin Breshears: Nice.

112 00:12:26.850 00:12:27.460 Robert Tseng: Yeah.

113 00:12:28.190 00:12:29.170 Justin Breshears: Really helpful.

114 00:12:29.910 00:12:49.770 Justin Breshears: Okay, the other thing is, I want to get an update out to them today, and get it out faster than we have been. So, with all the stuff with Trey, like, what actually did get done or didn’t get done, can you help me with some quick bullets of, like, what you were able to accomplish, like, for that update?

115 00:12:50.340 00:12:59.219 Robert Tseng: Yeah, so, I mean, frankly, like, I didn’t execute any of her, like, current tickets. I think it was just, like,

116 00:12:59.340 00:13:14.559 Robert Tseng: I think she was doing something with, like, FDA reporting that, like, is kind of not… it’s not done, so I’m gonna go take a look at that. There’s this data poll thing that she has there. Yeah, I’m just gonna try to knock out these other two tickets that she has here.

117 00:13:14.560 00:13:25.290 Robert Tseng: I think the campaign analysis revisions are already done, so I want to give you a bullet to share about that, and then I think the FDA work, whatever that is, I’m going to try to close that out.

118 00:13:25.320 00:13:26.720 Robert Tseng: So that could be an update.

119 00:13:27.260 00:13:29.280 Justin Breshears: Okay, cool. Then…

120 00:13:29.380 00:13:34.490 Justin Breshears: We can maybe just check back in later in the day when maybe some of that has some progress on it.

121 00:13:34.490 00:13:35.110 Robert Tseng: Yeah.

122 00:13:35.110 00:13:36.419 Justin Breshears: Update this afternoon.

123 00:13:37.250 00:13:37.880 Robert Tseng: Yep.

124 00:13:38.170 00:13:41.309 Justin Breshears: Right, and we can say the UTM tracker, too, so go…

125 00:13:41.310 00:13:42.880 Robert Tseng: Yes, yes, that’s a good one, yeah.

126 00:13:43.890 00:13:44.790 Justin Breshears: Okay.

127 00:13:44.950 00:13:47.059 Justin Breshears: Anything else for today?

128 00:13:49.090 00:14:01.189 Robert Tseng: No, yeah, I mean, I think just kind of the update, you know, they’re not really… I just… I know we’re still trying to work through access. I think Matt just messaged me this morning, and he was like.

129 00:14:02.030 00:14:04.539 Robert Tseng: Do you guys have access to punch? So, like, I feel like…

130 00:14:06.880 00:14:24.459 Robert Tseng: I don’t know if we have, like, a clear understanding of all the tools that we should be having access to, and, like, whatever we’re still… we don’t… I know what… I know what we don’t have access to, and… I mean, we’re picking and choosing our battles of how hard we want to push, but, like, I think… I just want that to be…

131 00:14:24.460 00:14:29.430 Justin Breshears: list of, like, here’s what access is broken on that we used to have access on, and just go.

132 00:14:29.430 00:14:39.170 Robert Tseng: Yeah, I think just, like, a table of, like, these are all the tools, access, like, green, red, yellow, whatever, you can kind of think about how you want to visualize it, and it’s, like.

133 00:14:40.080 00:14:46.929 Robert Tseng: status is good for these ones. Not good for, like, we lost connection because of whatever for this one.

134 00:14:47.030 00:14:58.520 Robert Tseng: the… that… that… and then the other one, we’re still… we’re still missing, and I want that to, like, always be, like, kind of… just, at least on a weekly basis, we’re just sending that to them, like, just so they know, like.

135 00:14:59.580 00:15:02.560 Robert Tseng: where, like, where we’re at, because I feel like…

136 00:15:02.680 00:15:09.419 Robert Tseng: This is, like, the fifth time I’ve been asked, do you have access to Punch from, like, five different people? Like, I don’t need them to be asking me that.

137 00:15:10.320 00:15:15.600 Justin Breshears: I’m with you. Okay, do you… is the list of tools, like.

138 00:15:15.810 00:15:19.640 Justin Breshears: comprehensive in, like, what’s in one pass, so, like, I see punch, I see…

139 00:15:19.640 00:15:20.050 Robert Tseng: Yep.

140 00:15:20.050 00:15:23.850 Justin Breshears: Microsoft, Uber, DoorDash, Holistics…

141 00:15:24.120 00:15:28.709 Justin Breshears: So, like, list all of those things, and I’m just gonna test them out, see if we can access, if not…

142 00:15:28.920 00:15:29.920 Justin Breshears: Put them as rep.

143 00:15:30.250 00:15:30.920 Robert Tseng: Yeah.

144 00:15:31.110 00:15:31.810 Justin Breshears: background.

145 00:15:32.610 00:15:40.340 Robert Tseng: What is red is, like, we don’t have access to… I mean, we have very… we have limited access to Power BI,

146 00:15:40.530 00:15:42.030 Robert Tseng: I mean, there’s… so…

147 00:15:42.840 00:15:45.820 Justin Breshears: Is that… I don’t see that in the vault.

148 00:15:46.670 00:15:48.340 Robert Tseng: Yeah,

149 00:15:49.060 00:15:59.920 Robert Tseng: So this is, like, they don’t… they’ve… they’ve never given me, like, a list of, like, they don’t have, like, they haven’t given me a toolkit, like, everything I’ve had to, like, kind of just pull in, so I feel like we should just keep a running list.

150 00:15:59.920 00:16:09.120 Robert Tseng: every time I get on that Monday call, I’m seeing a new report that I’ve never seen before, and then I’m just, like, asking for access to it. So, like, I’m slowly getting access to more things, but…

151 00:16:09.480 00:16:26.739 Robert Tseng: I mean, yeah, that’s… I feel like there’s… I don’t know a better way, like, nobody’s really, like, hand-holding us and showing us what we need. So, it’s like, whenever we see something we don’t know, we hear a tool reference that we don’t have, we should just ask for it, and this should just be part of the running list of, like, keep continuing to ask for it.

152 00:16:27.220 00:16:32.790 Justin Breshears: Okay, I’ll keep that list, and I’ll… on what we have access to, keep it all together.

153 00:16:32.790 00:16:33.430 Robert Tseng: Yeah.

154 00:16:33.430 00:16:34.030 Justin Breshears: Okay.

155 00:16:34.360 00:16:35.160 Justin Breshears: Okay.

156 00:16:35.550 00:16:36.350 Robert Tseng: Thanks.

157 00:16:36.760 00:16:37.800 Justin Breshears: Anything else?

158 00:16:38.330 00:16:39.130 Justin Breshears: We’re one minute over.

159 00:16:39.820 00:16:51.960 Casie Aviles: Yeah, just one thing I want to ask from Robert. I’m going to reset the email, so there might be a code that will be sent there, so if you, if you could get that for me, please.

160 00:16:57.520 00:17:00.289 Casie Aviles: That’s for, the Microsoft.

161 00:17:00.890 00:17:01.450 Justin Breshears: Yeah.

162 00:17:01.950 00:17:06.569 Justin Breshears: And let me know if that works, because then I can update status as green on that one.

163 00:17:08.829 00:17:12.399 Casie Aviles: Yeah, it should be sent to your Brainforge email, I believe, yeah.

164 00:17:15.050 00:17:19.729 Justin Breshears: Okay, I gotta jump to next stand, if y’all wanna stay on for a little bit, that’s fine.

165 00:17:21.319 00:17:23.399 Robert Tseng: Yeah, no, I’m out. Alright, see you guys.

166 00:17:23.619 00:17:24.249 Justin Breshears: Alright.

167 00:17:24.839 00:17:26.039 Awaish Kumar: Okay, right.