Meeting Title: Rill Content Strategy Sync Date: 2025-09-24 Meeting participants: Jake Nathan, Marianne Jarvis
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1 00:02:23.040 ⇒ 00:02:23.880 Jake Nathan: Hey, Ryan.
2 00:02:23.880 ⇒ 00:02:25.630 Marianne Jarvis: Hi, how’s it going?
3 00:02:25.760 ⇒ 00:02:26.730 Jake Nathan: Good, how are you?
4 00:02:26.730 ⇒ 00:02:28.730 Marianne Jarvis: Good, nice to meet you, Jake.
5 00:02:28.870 ⇒ 00:02:33.620 Jake Nathan: Yeah, nice to meet you as well. You said you were in Germany pretty recently?
6 00:02:33.620 ⇒ 00:02:52.630 Marianne Jarvis: I was, yeah, we… I’m located in San Diego, but last week we had a, conference. It’s called Dome Mexico. It was massive. It was about, like, 30,000 to 40,000 people who are in ed tech and e-commerce, and a handful of them are customers or prospects or…
7 00:02:52.630 ⇒ 00:03:08.939 Marianne Jarvis: people that could use our really fast dashboards. So, myself, Sid, who is our head of commercial, and John Walls, who is our product evangelist, was out there for about a week. So, yeah, it was good, it was just busy, so thank you for being patient while we returned and catching up on everything else.
8 00:03:09.110 ⇒ 00:03:17.120 Jake Nathan: Oh yeah, of course, and that’s… that’s awesome. I’m glad that, I’m sure it was a lot to… to handle, but it seems like it went well, so that’s good.
9 00:03:17.120 ⇒ 00:03:25.869 Marianne Jarvis: Yeah, yeah, mostly just the flight. Like, traveling, yeah, it’s very fun, but the time zone difference and the sleep, it really gets to you sometimes.
10 00:03:25.870 ⇒ 00:03:36.839 Jake Nathan: Yeah, like, anytime, like, if I’ve been over to Europe, it’s, like, because I’m traveling just for fun, but I can’t imagine, like, yeah, getting adjusted to the time zone, but then, like, okay, now I gotta turn it on.
11 00:03:36.840 ⇒ 00:03:38.659 Marianne Jarvis: Yeah, lots of coffee. Lots of coffee.
12 00:03:38.800 ⇒ 00:03:39.760 Marianne Jarvis: I don’t know.
13 00:03:39.760 ⇒ 00:03:46.680 Jake Nathan: I bet. Well, cool. Well, I know we slacked about it a little bit, but, I just thought it would be easier to… Yeah!
14 00:03:46.940 ⇒ 00:04:11.410 Jake Nathan: Yeah, meet over Zoom. So, yeah, like Utam had kind of mentioned, so my background’s in content, and so really my… my goal is I’d love to talk to, someone technical on the team just about… about RO and kind of, like, you know, I’d run them through a list of questions from, you know, like, what is the current state of, like, what kinds of tools are people using in… for BI and e-commerce right now?
15 00:04:11.410 ⇒ 00:04:29.569 Marianne Jarvis: what pain points are they struggling with, and how does Rill solve that? And the goal… the end goal is a blog, or some type of case study, or something that you can also use on social. Be like, these are our top five reasons, if you’re in e-commerce, you would want a really fast dashboard, something along those lines.
16 00:04:29.570 ⇒ 00:04:54.029 Jake Nathan: Exactly, yeah, so we would be, yeah, it would live kind of on the blog, then we’d definitely use it to inform, like, our… we’d kind of do, like, a mini campaign on socials, and then, yeah, we might also use it as, like, a PDF, like, a sales enablement tool that, like, if we were, you know, with a prospect, and we wanted to recommend Rel, like, we might send them, like, this PDF of.
17 00:04:54.340 ⇒ 00:04:57.379 Jake Nathan: Showing them why it would be a good fit.
18 00:04:57.890 ⇒ 00:04:59.520 Marianne Jarvis: Awesome.
19 00:04:59.550 ⇒ 00:05:16.049 Marianne Jarvis: Cool, yeah, I think I could help out with at least the high-level stuff. So, you already kind of have a general sense of what REL does, we provide fast dashboards, so you can kind of see your metrics and slice and dice, and we have some new AI features. Okay, cool, so you’ll kind of already know that stuff.
20 00:05:16.050 ⇒ 00:05:25.420 Marianne Jarvis: have you, and I’ll put it in the chat, we have been running kind of a user, customer series,
21 00:05:25.520 ⇒ 00:05:41.659 Marianne Jarvis: Maybe back in May or June, we interviewed Kat Tomlin, who is the Director of Business Analytics at Disco, which is an e-commerce company, and she gives, like, a 45-minute interview of, like, how they use REL, really mostly because
22 00:05:41.660 ⇒ 00:06:04.229 Marianne Jarvis: with REL, beyond it being a BI tool, we’re really, like, metrics-focused. It really helps align her, like, her stakeholders, as well as her team, be like, okay, what are we actually looking for? We’re looking for revenue. Okay, so this is the metric that we’re going to build into REAL so that everybody has access to it, it’s all the same, we’re all looking at the same types of things, and she also talks about, like, how she used it for
23 00:06:04.440 ⇒ 00:06:15.610 Marianne Jarvis: like, with Black Friday, like, Rural kind of becomes the command center, and really, everybody’s, like, heads down, you’ll be like, okay, we see a spike because of this, we see a spike because of that,
24 00:06:15.820 ⇒ 00:06:27.749 Marianne Jarvis: So I was gonna send you, the blog and the interview, like, she just has really great case study, like, type of, social quotes, and then,
25 00:06:28.380 ⇒ 00:06:47.299 Marianne Jarvis: I… if you have any… you can ask me any questions, and if it’s more technical, I could help bring in John or Roy, who, like, works directly with the engineer, or their customers to, like, set up their pipelines, set up all of the data modeling, if you want to go to that level. So let me just chat this to you real fast.
26 00:06:47.740 ⇒ 00:06:57.799 Jake Nathan: Cool, thank you. Yeah, I was gonna… I was gonna ask, like, just while we were on the phone, like, for… you said it was either John or Roy would be a good fit?
27 00:06:57.800 ⇒ 00:07:22.219 Marianne Jarvis: Yeah, so Roy is our field engineer, really kind of helping, with POCs and getting the, like, pipeline set up, and then also, like, any support afterwards if they need to add new filters or dimensions and things of that sort. John is also very similar. He works more on our enterprise customer, or our enterprise customers.
28 00:07:22.220 ⇒ 00:07:28.289 Marianne Jarvis: He is based in London, though, so time zone difference is slightly harder. Roy is here in Denver, so actually…
29 00:07:28.290 ⇒ 00:07:29.910 Marianne Jarvis: Mountain.
30 00:07:30.500 ⇒ 00:07:48.790 Jake Nathan: Gotcha. Yeah, do you, like, do you have access to his calendar? Like, I just wanted to see, like, I’m pretty open next week, like, if he… if he wanted to… to chat for, like, I’d say at least 30 minutes. Usually our interviews are, like, 45 minutes, so if that’s… if that’s enough time.
31 00:07:48.950 ⇒ 00:08:01.910 Marianne Jarvis: I absolutely can. Can you just give me, like, an example of some of the questions you’re looking for, so I can identify, like, who’s the best person to… I also think Roy’s out of town next week. Oh, okay. Like, what types of questions are you looking to get answered?
32 00:08:02.170 ⇒ 00:08:21.180 Jake Nathan: Yeah, so, like, since he’s, like, in the weeds of actually, like, setting up POCs for different companies, like, it would be around, like, okay, what, how were companies trying to, like, what kinds of solutions were they using before RIL? Like, what types of problems does RIL solve?
33 00:08:21.180 ⇒ 00:08:27.720 Jake Nathan: Like, yeah, just, like, biggest, I guess, like, mistakes to avoid, pain points, and then, like, like you were saying,
34 00:08:27.720 ⇒ 00:08:42.469 Jake Nathan: any sort of personal narratives or, real-life kind of narratives, about, like, like you’re saying, like, for Black Friday, like, how Rail’s being used, like, actually in, in real life is super helpful.
35 00:08:42.470 ⇒ 00:08:49.580 Marianne Jarvis: Perfect. Okay, so if you want to talk next week, Roy is out of.
36 00:08:49.580 ⇒ 00:08:50.160 Jake Nathan: Okay.
37 00:08:50.160 ⇒ 00:08:53.289 Marianne Jarvis: Tailed, but.
38 00:08:54.070 ⇒ 00:08:55.600 Jake Nathan: Or John is a good.
39 00:08:55.600 ⇒ 00:09:03.720 Marianne Jarvis: Yeah, yeah, and just try to look at his calendar. So, honestly, between, like.
40 00:09:06.170 ⇒ 00:09:16.720 Marianne Jarvis: 6 a.m. to 7.30 p.m. Sorry, I’m looking… I’m trying to do time zones. PT2…
41 00:09:24.870 ⇒ 00:09:30.710 Marianne Jarvis: Like, 3 to 5. Okay. So, like, you’re in Austin with Utah?
42 00:09:31.030 ⇒ 00:09:31.640 Jake Nathan: Huh.
43 00:09:31.640 ⇒ 00:09:33.979 Marianne Jarvis: Okay, cool. Yeah, so…
44 00:09:34.170 ⇒ 00:09:42.629 Marianne Jarvis: some type, like, around 9 to 11… 9 a.m. to 11 a.m. your times? Probably best.
45 00:09:43.560 ⇒ 00:09:49.319 Jake Nathan: Cool. Okay, that… that makes sense. So, like, would 9AM…
46 00:09:49.880 ⇒ 00:09:55.750 Jake Nathan: 9am on the October 1st. Does that look like he’s free, then, by chance?
47 00:09:56.050 ⇒ 00:10:00.460 Marianne Jarvis: October 1st, 9am. It…
48 00:10:00.620 ⇒ 00:10:19.699 Marianne Jarvis: Does, yep. So, perfect, yeah. So, I think, what might be helpful is, if you just want to review some of it, like, because John himself is not an e-commerce expert, but, like, the links I gave you were, like, testimonials from somebody who is in this space, and… but he can give you more of that technical background on how we set things up.
49 00:10:19.820 ⇒ 00:10:37.249 Jake Nathan: Perfect, okay, yeah, I will, I will make sure to… I appreciate you sending those links over, so yeah, next step, I’ll… I’ll put that on the calendar, and then, like, before then, for sure, like, review those, and then, like, I’ll send him over a list of questions that I’ll probably ask, just to give him, like, a heads up.
50 00:10:37.580 ⇒ 00:10:46.689 Marianne Jarvis: Perfect. Yep, and then, I will ping him just to give him the heads up that things are coming his way, too. But, that works for next week, so October 1st.
51 00:10:46.690 ⇒ 00:10:50.659 Jake Nathan: Cool, yeah, 9am October 1st, I’ll get that scheduled right after this.
52 00:10:50.660 ⇒ 00:11:00.550 Marianne Jarvis: Awesome. Thank you for meeting, Jake, and if you have any questions in the meantime, or any, anything else, if there’s another case study or things of that sort, just, feel free to Slack me.
53 00:11:00.710 ⇒ 00:11:10.650 Jake Nathan: I appreciate it, yeah, thank you. And would you like to be on the call, or do you just, some people like to, some people don’t, whatever you… like, do you want to be CC’d just to… just in case you want to…
54 00:11:10.650 ⇒ 00:11:23.819 Marianne Jarvis: Why don’t you CC, like, add me as optional? Depending on my schedule, I might be able to join or not, but it’s always good just to hear how people, like, have that messaging kind of distilled down. All of that’s really great to see.
55 00:11:23.820 ⇒ 00:11:26.330 Jake Nathan: Okay, awesome. That sounds good. Well, thanks a bunch.
56 00:11:26.570 ⇒ 00:11:27.970 Marianne Jarvis: Perfect. Have a good day, Jake.
57 00:11:27.970 ⇒ 00:11:28.600 Jake Nathan: Yeah, you too, bud.