Meeting Title: AmCham Industry Mapping Exercise Date: 2025-09-24 Meeting participants: Hannah Wang, Robert Tseng
WEBVTT
1 00:00:46.780 ⇒ 00:00:48.030 Hannah Wang: Hello?
2 00:00:48.300 ⇒ 00:00:49.140 Robert Tseng: Hello!
3 00:00:52.310 ⇒ 00:00:53.839 Hannah Wang: Are you at the conference?
4 00:00:54.340 ⇒ 00:00:55.180 Robert Tseng: I’m not.
5 00:00:55.690 ⇒ 00:00:57.210 Hannah Wang: Oh. Are you good?
6 00:00:57.870 ⇒ 00:01:00.490 Robert Tseng: I need to be, or I want to be.
7 00:01:00.490 ⇒ 00:01:00.730 Hannah Wang: Oh.
8 00:01:00.970 ⇒ 00:01:04.519 Robert Tseng: Like, I cannot, though, there’s a sales stand-up, I’m not going to bet.
9 00:01:04.830 ⇒ 00:01:05.850 Hannah Wang: Okay.
10 00:01:06.010 ⇒ 00:01:10.799 Robert Tseng: Yeah, I just… I’ll go in, like, an hour.
11 00:01:13.100 ⇒ 00:01:14.470 Hannah Wang: Gotcha.
12 00:01:14.790 ⇒ 00:01:15.370 Robert Tseng: Yeah.
13 00:01:19.120 ⇒ 00:01:23.419 Hannah Wang: Okay, well, I don’t know if I need to wait for Tom, you can just get…
14 00:01:23.420 ⇒ 00:01:24.960 Robert Tseng: Don’t need to wait for him. Yeah.
15 00:01:25.300 ⇒ 00:01:35.990 Hannah Wang: So, I don’t really know what industry mapping means, but I tried something, so let me pull it up.
16 00:01:36.480 ⇒ 00:01:46.159 Hannah Wang: And… share it… in Zoom, and then shared my screen.
17 00:01:48.170 ⇒ 00:01:53.300 Hannah Wang: This was very tedious, but basically, I…
18 00:01:54.310 ⇒ 00:02:02.410 Hannah Wang: went through their website and copied over everything, basically.
19 00:02:02.570 ⇒ 00:02:13.349 Hannah Wang: maybe not all the tiers. There’s only… there’s, like, 2 more tiers, but I felt like they weren’t really… they were, like, schools and institutions and stuff like that, so I didn’t…
20 00:02:13.500 ⇒ 00:02:15.429 Hannah Wang: Really copy it over, but…
21 00:02:15.820 ⇒ 00:02:16.410 Robert Tseng: Yeah.
22 00:02:17.130 ⇒ 00:02:25.890 Hannah Wang: basically, yeah, I copied over the companies, and then I tried to map the industry to it, and then for the ones that, for sure, we…
23 00:02:26.740 ⇒ 00:02:36.549 Hannah Wang: don’t want to sell to, I put a no next to them, so, like, all the consulting ones, some of the real estate ones, and then…
24 00:02:37.180 ⇒ 00:02:44.440 Hannah Wang: Yeah, I don’t really know about all these other ones. The main ones are, like, construction, banking, and…
25 00:02:45.120 ⇒ 00:02:53.089 Hannah Wang: like, manufacturing… And some hospitality, so… I kind of just…
26 00:02:53.640 ⇒ 00:03:04.299 Hannah Wang: shoved all of that into AI and asked it for workshop ideas, but I don’t… yeah, what to do after this? I don’t really know how to, like.
27 00:03:05.300 ⇒ 00:03:12.020 Hannah Wang: Yeah, because I don’t… I guess, like, what types of workshops were you thinking of, like, giving, or…
28 00:03:12.140 ⇒ 00:03:21.829 Hannah Wang: I don’t… I guess I don’t really understand… know the technical parts of the workshop and stuff, so I just kind of got stuck. But yeah, let me know if this is a…
29 00:03:22.060 ⇒ 00:03:28.120 Hannah Wang: good start, and then, what I can do afterwards, yeah.
30 00:03:30.120 ⇒ 00:03:49.980 Robert Tseng: Yeah, I think this is… this is the right approach. I think, yeah, so mapping company names to industry, I think that’s, yeah, that’s table stakes, so getting a sense of, like, what share of their portfolio is actually, or what their members are actually, you know, and which one… I mean, I can, like, eyeball it and say that, you know, maybe, like, 50% is construction and manufacturing.
31 00:03:49.980 ⇒ 00:03:58.200 Robert Tseng: I don’t know if that’s true. I just… I’m just eyeballing it. Yeah. And that’s fine. I think that means we just need to put on something that’s more relevant to manufacturing and
32 00:04:00.410 ⇒ 00:04:11.119 Robert Tseng: in construction. So, I think that’s… that to me is, like, topically, like, the… the idea that we have to work towards on the workshop side. Okay. And so, yeah, I think that’s…
33 00:04:11.230 ⇒ 00:04:14.049 Robert Tseng: That’s what… when you go back to the
34 00:04:14.940 ⇒ 00:04:25.860 Robert Tseng: Well, to me, this is, like… I mean, I could come up with the ideas for the workshops, but I would prefer, Utam or our partner at Superstition and David to go and pick one that’s more focused on
35 00:04:25.910 ⇒ 00:04:35.400 Robert Tseng: on that, and then we can basically have a brief, pitch it to Malika, and be like, hey, this is what we’re thinking, seems like it’ll fit, like, a good chunk of your portfolio.
36 00:04:37.400 ⇒ 00:04:38.070 Hannah Wang: Okay.
37 00:04:38.070 ⇒ 00:04:38.650 Robert Tseng: Yeah.
38 00:04:38.650 ⇒ 00:04:47.849 Hannah Wang: That… that makes sense. Yeah, I mean, I feel like they’re doing the whole Dallas thing for the construction companies, because probably a bulk of it are… is…
39 00:04:48.360 ⇒ 00:04:50.130 Hannah Wang: Construction,
40 00:04:50.130 ⇒ 00:04:50.560 Robert Tseng: Yeah.
41 00:04:52.740 ⇒ 00:04:57.100 Hannah Wang: Yeah, well, I guess there isn’t that much…
42 00:04:57.480 ⇒ 00:05:03.339 Hannah Wang: There’s a lot of banks, too, yeah, banking.
43 00:05:03.340 ⇒ 00:05:08.900 Robert Tseng: I’m thinking I’m less, like, enthusiastic about, I just think it’s too highly regulated and hard to break into, so…
44 00:05:08.900 ⇒ 00:05:11.969 Hannah Wang: Okay, so I’ll put a note for those,
45 00:05:12.170 ⇒ 00:05:16.719 Hannah Wang: Or a maybe, but yeah, we can focus on construction. There are some legal…
46 00:05:16.880 ⇒ 00:05:24.389 Hannah Wang: ones, I know we tried to get into that vertical, but I don’t… I forgot where we left off on… off on that.
47 00:05:24.390 ⇒ 00:05:29.950 Robert Tseng: Yeah, I mean, I still think that’s where I would like to… to break into, but I think that’s…
48 00:05:30.100 ⇒ 00:05:35.270 Robert Tseng: I’m picking and choosing my battles, like, I’m just not… I’m not really, like, shouting from the rooftop on that right now.
49 00:05:35.790 ⇒ 00:05:39.190 Hannah Wang: Yeah, well… for, Utam’s…
50 00:05:39.710 ⇒ 00:05:48.319 Hannah Wang: conference tomorrow, there’s actually a lot of legal people going, so… yeah, Ryan and I, I think we’re gonna try to send out messages to
51 00:05:48.320 ⇒ 00:06:02.580 Hannah Wang: get our foot in the door for those firms and stuff, because there’s probably, like, 8 people going to that conference tomorrow that’s from the legal sector, so maybe that can be a strategy for Utam on Utam’s side, but okay, yeah, we can focus on
52 00:06:02.680 ⇒ 00:06:07.710 Hannah Wang: construction, and… Manufacturing for…
53 00:06:07.710 ⇒ 00:06:10.309 Robert Tseng: Do you know who from our side is going to that conference tomorrow?
54 00:06:10.600 ⇒ 00:06:13.199 Hannah Wang: It’s Justina, Justin, and Utom.
55 00:06:14.410 ⇒ 00:06:16.049 Hannah Wang: All the Austin people.
56 00:06:17.830 ⇒ 00:06:18.480 Robert Tseng: Okay.
57 00:06:19.840 ⇒ 00:06:21.719 Robert Tseng: No, no comment.
58 00:06:23.220 ⇒ 00:06:27.039 Hannah Wang: Okay, that sounds good, so I’ll try to…
59 00:06:27.220 ⇒ 00:06:38.100 Hannah Wang: I’ll ask David and Utam in the partner channel and pitch this idea to them, and then I’ll work with them to create a brief, and then I’ll send it over to Malika, was that her name?
60 00:06:38.150 ⇒ 00:06:39.070 Robert Tseng: Yeah.
61 00:06:39.920 ⇒ 00:06:40.910 Hannah Wang: Okay.
62 00:06:41.140 ⇒ 00:06:42.179 Hannah Wang: Sounds good.
63 00:06:42.490 ⇒ 00:06:43.650 Hannah Wang: Yeah.
64 00:06:44.300 ⇒ 00:06:45.030 Robert Tseng: Anything else?
65 00:06:45.490 ⇒ 00:06:49.080 Hannah Wang: I don’t think so. Did you want to talk about any, like.
66 00:06:49.350 ⇒ 00:06:53.150 Hannah Wang: Go-to-market stuff for your conference, or…
67 00:06:53.260 ⇒ 00:06:59.989 Hannah Wang: I didn’t check your LinkedIn, but how’s that going, like, with the connections that we sent yesterday?
68 00:06:59.990 ⇒ 00:07:03.980 Robert Tseng: Yeah, I mean, I think it’s great. Like, I think I had, like.
69 00:07:04.400 ⇒ 00:07:07.270 Robert Tseng: A bunch of people respond, so…
70 00:07:07.270 ⇒ 00:07:08.010 Hannah Wang: Okay.
71 00:07:09.160 ⇒ 00:07:09.740 Robert Tseng: Yeah.
72 00:07:09.740 ⇒ 00:07:10.089 Hannah Wang: Oh, yeah.
73 00:07:10.090 ⇒ 00:07:17.009 Robert Tseng: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10… yeah, there’s, like, at least 10. So, I mean, for one day before conference, getting 10 contacts.
74 00:07:17.110 ⇒ 00:07:30.220 Robert Tseng: Fantastic. There’s no… there’s no way that UTAM will get 10 contacts on tomorrow’s conference. They’re not… they’re not even in our ICP. Like, I’m not entirely sure why we’re going, to be honest. So,
75 00:07:30.360 ⇒ 00:07:43.410 Robert Tseng: Yeah, but it’s… it’s fine. She just wants to show… show the team around Boston or whatever, like, that’s… that’s… I don’t know how much we paid to get into that conference either, whatever. I think it was free.
76 00:07:44.110 ⇒ 00:07:45.980 Robert Tseng: I don’t know about that.
77 00:07:45.980 ⇒ 00:07:49.819 Hannah Wang: Really? No, I saw the email… email threads, I think it was free.
78 00:07:49.820 ⇒ 00:07:50.760 Robert Tseng: Really? Okay.
79 00:07:50.760 ⇒ 00:07:51.290 Hannah Wang: I think so.
80 00:07:51.700 ⇒ 00:07:52.390 Robert Tseng: Oh.
81 00:07:52.640 ⇒ 00:07:55.200 Robert Tseng: Anyway, I don’t… I don’t want to say too much.
82 00:07:55.200 ⇒ 00:07:56.900 Hannah Wang: Okay, well, yeah.
83 00:07:57.500 ⇒ 00:08:15.760 Hannah Wang: I feel like this was better than ShopTalk. Like, the day before manual thing, I was like, this is so much better, like, we should just do this every time instead of setting up the whole sequence, like, I feel like that doesn’t really do much. I don’t know.
84 00:08:15.760 ⇒ 00:08:18.520 Robert Tseng: I think it’s helpful, because these are all speakers, and so they’re looking.
85 00:08:18.520 ⇒ 00:08:19.059 Hannah Wang: for people.
86 00:08:19.060 ⇒ 00:08:20.710 Robert Tseng: to connect with them?
87 00:08:20.740 ⇒ 00:08:24.360 Hannah Wang: The whole sequence thing was we were trying to go after participants.
88 00:08:24.360 ⇒ 00:08:30.679 Robert Tseng: And we did catch a few, like, in that list of 30 that ended up, I don’t know, talked to, like, 20-something of them.
89 00:08:30.810 ⇒ 00:08:36.790 Robert Tseng: maybe 5 were, like, people I no way would have met if we didn’t have our campaign.
90 00:08:36.799 ⇒ 00:08:37.279 Hannah Wang: Okay.
91 00:08:38.360 ⇒ 00:08:55.669 Robert Tseng: Now, whether or not that’ll amount to, like, something, I don’t really know, so… but yeah, I mean, they are somewhat in our ICP, and I am… I’m still kind of, like, messaging them still, so, we’ll see what comes from that. But yeah, I think my takeaway from the shop talk thing was
92 00:08:55.710 ⇒ 00:09:06.919 Robert Tseng: signing up for the table talk and, like, agreeing to just, like, host, like, a roundtable was great. I think every person on that roundtable, or most of them, connected with me, and I have some follow-ups there.
93 00:09:06.990 ⇒ 00:09:17.990 Robert Tseng: And then… yeah, I think the speakers are all pretty generous with their time and wanting to connect as well, so those are usually the people that are most excited, I suppose.
94 00:09:18.970 ⇒ 00:09:24.569 Hannah Wang: Okay, so, like, for the… The thing you’re going to today, like, no one…
95 00:09:24.740 ⇒ 00:09:35.330 Hannah Wang: at least… because we sent out, like, oh, are you gonna be going to the conference message to around 30 people? Like, none of them responded, or I’m assuming none of them connected.
96 00:09:35.990 ⇒ 00:09:37.249 Robert Tseng: I don’t… I’m not really seeing it.
97 00:09:37.250 ⇒ 00:09:37.940 Hannah Wang: Okay.
98 00:09:38.120 ⇒ 00:09:38.740 Hannah Wang: Well, you’re.
99 00:09:38.740 ⇒ 00:09:39.800 Robert Tseng: Okay, I mean.
100 00:09:39.800 ⇒ 00:09:45.659 Hannah Wang: If we respond later, it’s fine, because they’re more or less, like, within our ICP and stuff, so…
101 00:09:45.930 ⇒ 00:09:46.400 Robert Tseng: Yeah.
102 00:09:46.400 ⇒ 00:09:52.000 Hannah Wang: Later, it’s good. Okay, and then…
103 00:09:52.270 ⇒ 00:10:00.099 Hannah Wang: Yeah, let me know if you need any other help with, like, follow-up or sending out messages later.
104 00:10:00.910 ⇒ 00:10:02.380 Hannah Wang: And then…
105 00:10:03.190 ⇒ 00:10:11.229 Hannah Wang: Yeah, I don’t know when you’ll get a chance to look at the white paper, but any way I can help make that easier, let me know for Corral.
106 00:10:11.800 ⇒ 00:10:16.820 Robert Tseng: Yeah, I… I just… I’m just not gonna get to it until the end of the week.
107 00:10:16.820 ⇒ 00:10:17.840 Hannah Wang: Yeah, that’s fine.
108 00:10:18.190 ⇒ 00:10:18.760 Robert Tseng: Yeah.
109 00:10:19.470 ⇒ 00:10:20.300 Hannah Wang: Okay.
110 00:10:20.540 ⇒ 00:10:23.839 Hannah Wang: I think that’s it for me.
111 00:10:24.560 ⇒ 00:10:25.290 Robert Tseng: Okay.
112 00:10:25.790 ⇒ 00:10:30.800 Robert Tseng: Hmm…
113 00:10:34.610 ⇒ 00:10:40.479 Robert Tseng: Yeah, from, like, the… design thing, like, perspective.
114 00:10:42.690 ⇒ 00:10:55.750 Robert Tseng: Yeah, I know you’re doing a lot of stuff that this is all, like, top of funnel, but, like, I guess once we have a lead, I just want to be able to, like, send stuff to people, and I mean, I guess we already have enough stuff, but… yeah, I guess that’s just not something I’ve come back around, so…
115 00:10:56.180 ⇒ 00:11:14.749 Robert Tseng: Like, to me, following up all the shop talk people, I’d like to shoot them a deck, or, like, I’d like to just, like, pick, like, one or two things that I can send to them. Obviously, we have a general data or a general AI thing that I can send them, and then ideally, one specific case study, so,
116 00:11:14.750 ⇒ 00:11:19.780 Robert Tseng: Yeah, I just… kind of going back to the wanting to make sure that every lead
117 00:11:19.810 ⇒ 00:11:32.879 Robert Tseng: like, gets something from us, from, like, design-wise. Yeah, with, like, something branded, like, I think that’s… that’s kind of on my mind, but not… don’t really have time to go and… and… and do that.
118 00:11:33.860 ⇒ 00:11:39.200 Hannah Wang: Yeah, okay.
119 00:11:39.200 ⇒ 00:11:45.640 Robert Tseng: And I think, like, you don’t need to be, like, the button presser to go and, like, send the messages, like, if you can just…
120 00:11:46.340 ⇒ 00:12:00.349 Robert Tseng: Yeah, like, Justina should be, like, your arm, I think. Like, I don’t really want you to be the one doing all, like, the… that’s what she should be doing, like, so if you can get… get her ready enough to be, like.
121 00:12:00.880 ⇒ 00:12:02.050 Robert Tseng: when…
122 00:12:02.450 ⇒ 00:12:17.310 Robert Tseng: yeah, when we’re doing a second or a third follow-up, I mean, kind of going back to the Figmas, where I, like, kind of outlined out… I did, like, a process diagram of, like, the initial sequence before we connect with them. There’s no… there’s no steps afterwards. I think that’s completely greenfield.
123 00:12:17.310 ⇒ 00:12:22.580 Robert Tseng: So, I think… I mean, if I had, like, half a day, I would like to just…
124 00:12:22.640 ⇒ 00:12:26.739 Robert Tseng: sit there and kind of build out that sequence, and but I…
125 00:12:27.240 ⇒ 00:12:33.789 Robert Tseng: I… I… yeah, so… just giving her, like, more… because I think she’s just sending…
126 00:12:33.960 ⇒ 00:12:42.469 Robert Tseng: like, follow-up email or messages right now, but, like, is not using any of our designs, so I just don’t think she’s… she knows how to use them.
127 00:12:42.470 ⇒ 00:12:45.500 Hannah Wang: Okay. I…
128 00:12:45.670 ⇒ 00:12:54.009 Hannah Wang: I have a call with the team in a bit, so I will go over that and kind of guide her through.
129 00:12:54.120 ⇒ 00:12:56.219 Hannah Wang: My process for attaching.
130 00:12:57.780 ⇒ 00:13:15.720 Hannah Wang: attaching assets to emails and messages. I can show her the platform, and I know I need to work on the platform and making it more intuitive. I feel like that’s… Justina being here is more of a reason for me to do that, and push the AI team to make the changes that I want, but…
131 00:13:15.720 ⇒ 00:13:32.170 Hannah Wang: Yeah, I’ll show her the platform and or the Notion. I know it’s not fully fleshed out, and it’s not super intuitive, but I think it’s a start, so I’ll walk her through that, and then help her… help her help you, and I guess me, draft the messages.
132 00:13:32.590 ⇒ 00:13:33.230 Robert Tseng: Yeah.
133 00:13:33.230 ⇒ 00:13:33.650 Hannah Wang: Yeah.
134 00:13:33.650 ⇒ 00:13:44.440 Robert Tseng: Great. Yeah, I think, you know, as she’s ramping up, we’re… like, your time should not increase, like, I think your time should stay the same or decrease in this stuff, like, so just, like.
135 00:13:44.610 ⇒ 00:13:50.580 Robert Tseng: you… I know you’re not her manager or whatever, but, like, yeah, I think she… obviously, you’re… you…
136 00:13:50.800 ⇒ 00:13:56.370 Robert Tseng: Like, your opinion matters in kind of, like, how they will do their job, so…
137 00:13:56.370 ⇒ 00:13:56.750 Hannah Wang: You know.
138 00:13:56.750 ⇒ 00:14:15.190 Robert Tseng: Yeah, I think just… just kind of keep that in mind. Like, I don’t want you to feel, like, the burden of, like, oh, you need to go and send all of, like, the messages, like, that she needs to send. Like, yeah, we’re all, like, kind of lean on each other, but that… that is her responsibility, like, that’s why, you know, she’s here, so… Yeah. Yeah.
139 00:14:15.510 ⇒ 00:14:25.759 Hannah Wang: I mean, I’m definitely doing less follow-up stuff, thanks to her, so yeah, I’ll just help her ramp up to the level that I was at, and then hopefully she gets better than me later.
140 00:14:26.070 ⇒ 00:14:26.690 Robert Tseng: Yeah.
141 00:14:26.970 ⇒ 00:14:27.720 Hannah Wang: Okay.
142 00:14:27.970 ⇒ 00:14:28.620 Robert Tseng: Cool.
143 00:14:28.620 ⇒ 00:14:29.410 Hannah Wang: Okay.
144 00:14:29.670 ⇒ 00:14:32.410 Hannah Wang: Alright, talk to you later.
145 00:14:32.410 ⇒ 00:14:33.580 Robert Tseng: Okay, bye.