Meeting Title: ShopTalk Event Debrief and Planning Date: 2025-09-22 Meeting participants: Robert Tseng, Hannah Wang, Ryan Brosas
WEBVTT
1 00:00:20.520 ⇒ 00:00:21.960 Ryan Brosas: Hi, guys.
2 00:00:22.320 ⇒ 00:00:23.229 Robert Tseng: Hey, Ryan.
3 00:00:28.080 ⇒ 00:00:29.145 Hannah Wang: Hello!
4 00:00:30.950 ⇒ 00:00:32.360 Robert Tseng: Can you hear me? Hello?
5 00:00:32.369 ⇒ 00:00:32.889 Hannah Wang: Yeah.
6 00:00:33.140 ⇒ 00:00:34.810 Robert Tseng: Okay, cool.
7 00:00:36.740 ⇒ 00:00:44.590 Robert Tseng: Okay, sorry, I needed a… I needed to step away from, Zoom. I just, like… I was just done with meetings.
8 00:00:44.590 ⇒ 00:00:44.910 Hannah Wang: Yeah.
9 00:00:44.910 ⇒ 00:00:49.660 Robert Tseng: Okay let’s see…
10 00:00:50.170 ⇒ 00:00:58.909 Robert Tseng: Yeah, and if there’s anything else I didn’t cover on the call, like, we didn’t talk about it here, too. But at least the first thing I wanted to do was kind of just debrief the ShopTalk thing.
11 00:00:59.630 ⇒ 00:01:04.379 Robert Tseng: So… Let’s see…
12 00:01:10.080 ⇒ 00:01:14.650 Robert Tseng: Sorry, I got logged out of my Gmail. Maybe someone’s using it.
13 00:01:50.840 ⇒ 00:01:51.480 Robert Tseng: Perfect.
14 00:02:01.220 ⇒ 00:02:03.999 Robert Tseng: Okay, yeah, so I don’t know, do you guys want to just kind of, like.
15 00:02:04.410 ⇒ 00:02:12.360 Robert Tseng: I just want to walk through, like, what we do to, like, get to, like, an event activation. Like, I know generally the steps, like.
16 00:02:12.640 ⇒ 00:02:17.940 Robert Tseng: how reproducible is it for you, though? Like, I think is kind of the question, especially since, like.
17 00:02:18.350 ⇒ 00:02:26.860 Robert Tseng: we’re doing, like, two events this week, and, like, you know, some adjustments we want to make. Like, I… in my mind, I can talk about all the different steps, but, like.
18 00:02:26.980 ⇒ 00:02:28.610 Robert Tseng: I don’t have it all, like…
19 00:02:28.820 ⇒ 00:02:31.650 Robert Tseng: out wide. I don’t know if you guys have really done that before.
20 00:02:33.510 ⇒ 00:02:38.979 Hannah Wang: I guess we don’t have a… SOP or whatever.
21 00:02:39.150 ⇒ 00:02:40.170 Robert Tseng: Okay.
22 00:02:40.390 ⇒ 00:02:46.020 Hannah Wang: But… I mean, gen… maybe I should write it down, but…
23 00:02:46.180 ⇒ 00:02:50.660 Hannah Wang: Generally, I mean, it depends on the conference, like, if there are…
24 00:02:51.530 ⇒ 00:03:00.019 Hannah Wang: Like, if we’re attending it, and if there’s, like, an attendee list, that makes our lives easier, but if not, we have to, like, go off of signals and stuff, but generally, like.
25 00:03:00.460 ⇒ 00:03:01.630 Hannah Wang: probably…
26 00:03:02.220 ⇒ 00:03:17.290 Hannah Wang: Ryan or I… Ryan builds, like, the lead list, and I kind of help him. At least this is… this was for ShopTalk, like, we kind of worked together to build the lead list, for the speakers of ShopTalk, the attendees.
27 00:03:17.750 ⇒ 00:03:24.570 Hannah Wang: of ShopTalk based on the portal that you got access to, and then
28 00:03:25.180 ⇒ 00:03:44.040 Hannah Wang: that kind of went hand-in-hand with the spa event. So we built the lead list for that, and then for each of those three, like, we… either Ryan and I came up with copy, and set up campaigns through Instantly and HeyReach, and then we were just, like, keeping track of all three.
29 00:03:44.110 ⇒ 00:03:49.880 Hannah Wang: In a sense. But then I know you also asked, Brian, for, like, a short list of people.
30 00:03:50.000 ⇒ 00:04:03.489 Hannah Wang: So I feel like, just tracking-wise, it was kind of messy and all over the place, and there was a lot of sheets, so… and then I also know, like, long-term, we want to kind of build on top of the lead lists that we make, so…
31 00:04:03.940 ⇒ 00:04:16.590 Hannah Wang: Yeah, we’re… I mean, I feel like we can definitely change things. I don’t think the way that we did ShopTalk was, by any means, like, the most, like, optimal, or, like, efficient, or…
32 00:04:16.769 ⇒ 00:04:19.769 Hannah Wang: We didn’t really think about the long term,
33 00:04:20.420 ⇒ 00:04:31.989 Hannah Wang: But yeah, that’s… that’s kind of the steps. It’s like, okay, what’s the conference? Who are the speakers? Who are the attendees? And then get all their info and send out, like.
34 00:04:32.190 ⇒ 00:04:40.080 Hannah Wang: Outreach to them, and then monitor who engages with us, and then those are the people that you hit up at the conference.
35 00:04:40.700 ⇒ 00:04:42.750 Hannah Wang: Does that sound right, Ryan?
36 00:04:42.890 ⇒ 00:04:58.060 Ryan Brosas: Yeah, that sounds right. So, basically, the current process is kind of not, well, efficient at this moment, because, the way that we did the campaign, is, like.
37 00:04:58.060 ⇒ 00:05:18.960 Ryan Brosas: we waited too long, then the complete… the event date is kind of, like, within 2 weeks. So we want to be much more prepared on… on… on, like, reaching out to, like, leads, because there’s, like, a specific time frame for, hey, reach, and instantly, so we want to, like.
38 00:05:18.960 ⇒ 00:05:19.690 Ryan Brosas: Tomorrow.
39 00:05:19.690 ⇒ 00:05:24.130 Ryan Brosas: on advance on that. Or we can do, like, manual outreach.
40 00:05:24.220 ⇒ 00:05:27.660 Ryan Brosas: on LinkedIn, instead of, like, doing emails.
41 00:05:30.410 ⇒ 00:05:43.289 Robert Tseng: Yeah, so I just kind of shared a fig jam. Can we just, like, go in there and, like, write some of this stuff down? Like, we do this for, like, every one of our client teams, so I feel like we should have the same, like, rigor when we’re running our internal stuff.
42 00:05:43.480 ⇒ 00:05:49.689 Robert Tseng: Let’s do, you can move this wherever you choose to later on.
43 00:05:49.690 ⇒ 00:05:52.030 Hannah Wang: Oh, -oh.
44 00:05:52.750 ⇒ 00:05:55.060 Robert Tseng: I’m just gonna…
45 00:05:58.990 ⇒ 00:06:03.489 Robert Tseng: I don’t really know why this is all weird.
46 00:06:04.120 ⇒ 00:06:08.020 Hannah Wang: What do you want me to do? Delete the tickets?
47 00:06:10.450 ⇒ 00:06:10.980 Robert Tseng: Alright.
48 00:06:10.980 ⇒ 00:06:11.520 Hannah Wang: Oh.
49 00:06:11.520 ⇒ 00:06:12.210 Robert Tseng: Okay.
50 00:06:12.810 ⇒ 00:06:13.840 Robert Tseng: I…
51 00:06:14.200 ⇒ 00:06:21.379 Robert Tseng: That’s not what I’m trying to paste in, it’s kind of weird. I’m trying to paste in, like, something that’s completely.
52 00:06:21.920 ⇒ 00:06:26.370 Hannah Wang: Can you just make a copy of the thing you’re pasting from?
53 00:06:26.890 ⇒ 00:06:28.199 Robert Tseng: Trying to. It’s just…
54 00:06:28.200 ⇒ 00:06:30.180 Hannah Wang: Or, like, copy the page.
55 00:06:34.090 ⇒ 00:06:42.079 Hannah Wang: I should have access to it, right? Is it in, like, what project is it in, do you know?
56 00:06:42.580 ⇒ 00:06:43.740 Robert Tseng: Okay, there we go.
57 00:06:44.180 ⇒ 00:06:45.350 Hannah Wang: Oh, okay.
58 00:06:45.350 ⇒ 00:06:49.039 Robert Tseng: And then all the stickies. You can just cut them down.
59 00:06:53.420 ⇒ 00:07:00.320 Robert Tseng: Okay, so, I mean, you should have some stickies for the… Okay, whatever.
60 00:07:09.440 ⇒ 00:07:16.560 Robert Tseng: Okay, I just, like, heard, like, a… just, like, a brain dump from both of you, and, like, everything just went over my head. So, like, I heard bits.
61 00:07:16.560 ⇒ 00:07:16.880 Hannah Wang: It’s nowhere.
62 00:07:16.880 ⇒ 00:07:21.760 Robert Tseng: But, like, it’s just… I don’t… I don’t think you’re gonna remember it either, so I’d rather it’s just the…
63 00:07:22.170 ⇒ 00:07:24.260 Robert Tseng: So it takes some time to write it out.
64 00:07:25.520 ⇒ 00:07:32.409 Robert Tseng: Okay, so… We’ll take, like, I’ll do 5 minutes, yeah, we’ll do 5 minutes.
65 00:07:32.550 ⇒ 00:07:36.280 Robert Tseng: And… Yeah, just kind of write out whatever.
66 00:07:41.180 ⇒ 00:07:43.440 Robert Tseng: I set the timer, I don’t know if you can see it on your side.
67 00:07:43.440 ⇒ 00:07:44.570 Hannah Wang: Yeah, I can see it.
68 00:07:45.180 ⇒ 00:07:45.850 Robert Tseng: Great.
69 00:12:40.290 ⇒ 00:12:42.300 Robert Tseng: I’m sorry, I’m finishing my thought.
70 00:12:44.260 ⇒ 00:12:45.040 Hannah Wang: No worries.
71 00:13:13.930 ⇒ 00:13:18.150 Robert Tseng: Okay, so I’m just gonna… Share my screen.
72 00:13:20.390 ⇒ 00:13:24.549 Robert Tseng: and we’ll just kind of…
73 00:13:25.300 ⇒ 00:13:28.209 Robert Tseng: Try to group these. So, we’ll start with what went well.
74 00:13:28.580 ⇒ 00:13:41.549 Robert Tseng: Yeah, Mary, Event Planning, Event Activation… scripts, email campaign, LinkedIn posting…
75 00:13:43.590 ⇒ 00:13:50.569 Robert Tseng: and ICP… yeah, generally, I think these are… okay, these are the buckets. So…
76 00:13:51.360 ⇒ 00:13:53.320 Robert Tseng: Yeah, I mean, I think,
77 00:13:53.870 ⇒ 00:13:56.030 Robert Tseng: Yeah, I guess this was our first
78 00:13:56.200 ⇒ 00:14:04.070 Robert Tseng: event at a big event activation. So, I think, like, the response here was really positive.
79 00:14:04.570 ⇒ 00:14:09.959 Robert Tseng: every person that came, like, thought it was a really good idea. They had a really good time.
80 00:14:10.450 ⇒ 00:14:21.480 Robert Tseng: So, whether or not they were an ICP is a separate story, but just, like, from a actual experience, like, did we actually throw a good event? Yes, it was very good. I think everybody that was there, like.
81 00:14:21.500 ⇒ 00:14:36.750 Robert Tseng: had a great time. So, I think these smaller events that are more curated, great. I think the call-out here is that there’s a lot of competition with other people that are throwing events at the same time. So, obviously, everybody’s trying to do one of those.
82 00:14:36.830 ⇒ 00:14:39.979 Robert Tseng: People that didn’t want to go to a
83 00:14:40.430 ⇒ 00:14:53.159 Robert Tseng: cruise, or, like, a happy hour, they were, like, happy to come to ours, so I think it’s good that we’re kind of thinking of, like, alternative, experiences that people are not typically kind of gonna go to.
84 00:14:53.280 ⇒ 00:15:02.779 Robert Tseng: But that also means that we’re gonna be missing a lot of people that, would be… would end up going to those. So, we… we end up getting pretty much, like.
85 00:15:04.170 ⇒ 00:15:14.170 Robert Tseng: what, for lack of better words, just a bunch of weirdos that are, like, not really that… or whatever, like, it was… it was so good, but, like, I’m just… it’s not necessarily going to be, like.
86 00:15:14.360 ⇒ 00:15:16.810 Robert Tseng: cream of the crop people. Right. So…
87 00:15:17.530 ⇒ 00:15:23.199 Robert Tseng: Like, actually, one person was very difficult. Like, he…
88 00:15:23.440 ⇒ 00:15:28.310 Robert Tseng: I don’t want to go too much into it, but I had a… I had a pretty difficult night with him afterwards.
89 00:15:28.500 ⇒ 00:15:28.920 Hannah Wang: Fair enough.
90 00:15:29.120 ⇒ 00:15:33.400 Robert Tseng: I guess that’s a problem when you try to hit up strangers.
91 00:15:33.500 ⇒ 00:15:44.029 Robert Tseng: Like, yeah, so that was… that was a bit painful for me, to be honest. Okay. But yeah, whatever. Like, I think overall the event was good. And we should definitely do that. It’s pretty low budget, we should do that again.
92 00:15:44.240 ⇒ 00:15:49.369 Robert Tseng: On the social activations around there, I think it was good. Like, I think…
93 00:15:49.490 ⇒ 00:15:56.209 Robert Tseng: we had very limited posts there, like, I think a lot of it was just, like, random scrambling, just posting, like, we’re here, whatever.
94 00:15:56.590 ⇒ 00:15:57.140 Hannah Wang: Yeah.
95 00:15:57.140 ⇒ 00:16:13.170 Robert Tseng: I did have some people… we had a couple people reach out, I did meet up with them in person, and there are follow-ups coming after that, so I would consider that a win, considering that’s literally just a soulful post. We spent no dollar on it, all we said is, we’re here, come find us, and we got two meetings booked out of that.
96 00:16:13.170 ⇒ 00:16:17.749 Robert Tseng: So, that to me, is huge leverage. Didn’t have to go through all of that and
97 00:16:17.750 ⇒ 00:16:27.550 Robert Tseng: you know, roughly had the same number of people to follow up with. So, this is, like, a given, like, absolutely must-have. This is just, like, free meetings that kind of come out of it, so…
98 00:16:27.950 ⇒ 00:16:30.070 Robert Tseng: Do you have the email outbound?
99 00:16:30.180 ⇒ 00:16:34.750 Robert Tseng: I mean, sent out 193, Cole got 8 responses for… is it…
100 00:16:34.920 ⇒ 00:16:41.350 Robert Tseng: I mean, 8 out of 193 is what, like,
101 00:16:42.180 ⇒ 00:16:47.449 Robert Tseng: 4%. It’s okay, it’s like what you would expect, but yeah, I mean, clearly not…
102 00:16:47.770 ⇒ 00:17:03.860 Robert Tseng: I wouldn’t say it’s, like, a huge hit. It’s still something we should do. Like, there are… there are gonna be people that are gonna respond to cold email, so I think that’s just… that’s just something that we should do. I think we could kind of analyze the campaign’s letter later on, like, how we could do it better, but, you know, 4% is not bad, yeah.
103 00:17:04.339 ⇒ 00:17:07.050 Robert Tseng: 4% positive response rates.
104 00:17:08.940 ⇒ 00:17:25.109 Robert Tseng: Yeah, and then… yeah, I think as far as, like, yeah, the team getting involved in identifying ICP, and then eventually giving me a list of 30 people that I could go and personally message and go seek out, I can say that I… I went and I…
105 00:17:25.200 ⇒ 00:17:35.689 Robert Tseng: walked straight up to, like, 25 people out of that 30, and tried to, like, talk to them. So, I think that is still, you know, I think the most valuable thing.
106 00:17:35.830 ⇒ 00:17:39.900 Robert Tseng: Or one of the more valuable things that I could do to really just put a face to the name.
107 00:17:40.530 ⇒ 00:17:41.910 Robert Tseng: So, I will.
108 00:17:42.250 ⇒ 00:17:43.870 Robert Tseng: I think that’s… that was good.
109 00:17:44.450 ⇒ 00:17:47.050 Robert Tseng: Anything else that we didn’t cover here?
110 00:17:49.800 ⇒ 00:17:50.470 Hannah Wang: Nope.
111 00:17:50.710 ⇒ 00:17:52.199 Robert Tseng: Okay, cool.
112 00:17:52.860 ⇒ 00:18:01.919 Robert Tseng: problems we face, yeah, spreadsheets all over the place. Yeah, I think just from, like, a lead list perspective, how do we build better lead lists? Okay, let’s just see how we can…
113 00:18:02.070 ⇒ 00:18:09.409 Robert Tseng: Group these, go into summary, possible responses…
114 00:18:09.730 ⇒ 00:18:12.000 Robert Tseng: This could have been too long.
115 00:18:13.000 ⇒ 00:18:13.810 Robert Tseng: Sure.
116 00:18:14.030 ⇒ 00:18:19.880 Robert Tseng: Slow down… So… something around that…
117 00:18:20.300 ⇒ 00:18:34.290 Robert Tseng: And… okay, so something like this. Alright, we’ll start with the first one. So, yeah, from a lead list perspective, like, how do we stay organized on this better? I don’t think we’re gonna go into learnings, but we’ll kind of move to that first. I’ll just, you know.
118 00:18:34.670 ⇒ 00:18:42.390 Robert Tseng: You know, actually, whatever, we’re not gonna have that much time. We’ll just talk about learnings from this, and as I’m sharing the learnings, eventually you guys will kind of just…
119 00:18:42.540 ⇒ 00:18:49.190 Robert Tseng: Kind of add it to your, to your own, to that side. Yeah, so…
120 00:18:49.920 ⇒ 00:18:56.280 Robert Tseng: I don’t know, do you… Hannah, do you wanna… do you wanna share more? Like, I obviously have thoughts on all of this stuff, but I want to hear what you think.
121 00:18:56.780 ⇒ 00:18:59.949 Hannah Wang: I mean, there was just, like…
122 00:19:00.410 ⇒ 00:19:15.020 Hannah Wang: three different Google Sheets, and within those sheets, there’s, like, a bunch of tabs, so it’s like… I know there’s, like, the Marketing Hub spreadsheet that Utam said we should just dump everything in there, but then there’s also
123 00:19:15.730 ⇒ 00:19:25.399 Hannah Wang: like, Mary had created a spreadsheet for us, like, that wasn’t her fault, like, she just wanted to share it with me, so there was that spreadsheet, there was, like.
124 00:19:25.510 ⇒ 00:19:30.950 Hannah Wang: another spreadsheet that Ryan built out to help you get that 30.
125 00:19:31.060 ⇒ 00:19:32.230 Hannah Wang: I…
126 00:19:32.230 ⇒ 00:19:39.020 Robert Tseng: Yeah, they’re just, like, they just don’t exist. I don’t even know how to open them now. So, sure. Yeah.
127 00:19:39.270 ⇒ 00:19:43.249 Robert Tseng: I was gonna try to open them while you were talking, but I don’t even know where to go.
128 00:19:43.250 ⇒ 00:19:57.209 Hannah Wang: Even this one. I sent it in Zoom. So that’s, like, the one that I kind of want to be the source of truth, I guess. If you go to the bottom tab, scroll all the way in the tabs.
129 00:19:57.540 ⇒ 00:20:04.529 Hannah Wang: More, more, more, more, more. Yeah, ShopTalk activation. Like, this was the list that…
130 00:20:04.930 ⇒ 00:20:09.520 Hannah Wang: I guess we had built out from your portal thingy.
131 00:20:09.650 ⇒ 00:20:10.870 Robert Tseng: Right, yeah.
132 00:20:11.220 ⇒ 00:20:26.920 Hannah Wang: So, this is here, and then there’s another sheet that I cannot remember the link to that Ryan built. I don’t know, Ryan, if you can send that in Zoom. It was, like, the 30… list of 30, and it was, like, there was, like, a bunch of colors, red, yet orange, and…
133 00:20:27.170 ⇒ 00:20:41.749 Hannah Wang: green, or something. I feel like you probably know what I’m talking about, but there was that. And then I don’t need to send you the ShopTalk one, that was… it was just a working sheet. But anyway, yeah, like, where do we just, like.
134 00:20:42.510 ⇒ 00:20:54.479 Hannah Wang: build it here, but also, like, from our GTM meeting, we want to import all the leads into HubSpot and, like, attribute an event or partner with the lead, so…
135 00:20:54.670 ⇒ 00:21:11.040 Hannah Wang: I don’t know if even building this list out in Google Sheets is worth it, or we should just go straight to HubSpot, but then for me, HubSpot’s not intuitive, so maybe I just have to learn how to use it. So, yeah, it’s… I think there’s just that constant friction between where is everything being
136 00:21:11.240 ⇒ 00:21:13.430 Hannah Wang: listed.
137 00:21:13.720 ⇒ 00:21:30.109 Robert Tseng: I think spreadsheet makes sense. Anything moving to HubSpot, that should be Justina. So, and that’s, like, we don’t really need to track all of that until, like, there’s actually, like, you know, some… some… yeah, like, I wouldn’t consider everyone on here a lead, necessarily, because…
138 00:21:30.610 ⇒ 00:21:34.860 Robert Tseng: We didn’t actually talk to them, or, like, whatever. So, yeah.
139 00:21:34.860 ⇒ 00:21:42.299 Hannah Wang: If you scroll to the right a little bit in that sheet, I did add a column for… yeah, if they kind of, like.
140 00:21:43.410 ⇒ 00:21:57.069 Hannah Wang: talked to us, and engaged with us. So, yeah, even, like, keeping track of that, like, where can we keep track of that? Like, do we just make a bunch of columns? And then if you go back to Zoom, Ryan sent, another spreadsheet.
141 00:21:57.700 ⇒ 00:21:59.430 Hannah Wang: That you can open up.
142 00:22:02.090 ⇒ 00:22:07.659 Hannah Wang: Yeah, so this one was, I think, the list of 30… Oh, I thank you.
143 00:22:08.560 ⇒ 00:22:15.039 Hannah Wang: Yeah, I think this is the list of 30 leads that he qualified for you, I think. Yep.
144 00:22:15.410 ⇒ 00:22:22.310 Hannah Wang: Yeah, so should this have been in the Marketing Hub spreadsheet, or… yeah, so…
145 00:22:22.310 ⇒ 00:22:30.150 Robert Tseng: Yeah, I mean, day of, I wanted to just go in and, like, know who are the… I don’t really care for the color coding so much, like, I think
146 00:22:30.880 ⇒ 00:22:38.540 Robert Tseng: And whatever, like, I think there are some… some of these notes are helpful… these notes are helpful, like, I just… at that… at a certain point, I just need to know name.
147 00:22:38.550 ⇒ 00:22:51.930 Robert Tseng: I’m not gonna click on their LinkedIn, to be honest. Like, I think I… honestly, like, I don’t know if a spreadsheet’s the best one, but I just want to see a picture of them. Like, I think hovering over it, like… like, who… what do these people look like? And I, like, actually just go and find them.
148 00:22:52.080 ⇒ 00:22:58.370 Robert Tseng: Yeah, so… I guess, like, that’s… this was all, like, kind of what I ended up…
149 00:22:58.640 ⇒ 00:23:00.470 Robert Tseng: I mean, I did end up trying to just…
150 00:23:00.580 ⇒ 00:23:04.150 Robert Tseng: go through this, and I was, like, trying to go and find the people, but…
151 00:23:04.690 ⇒ 00:23:12.370 Robert Tseng: Yeah, I think, also 30 is a lot, so… I mean, I mean, 30 is actually a good number. I think I would want to have 30, at least, because…
152 00:23:12.680 ⇒ 00:23:19.370 Robert Tseng: you know, that to me is, like, 10 a day, you know, 10 a day over a course of a conference, like, I can do that. Something like that, that would work.
153 00:23:19.540 ⇒ 00:23:35.589 Robert Tseng: So, I do think this was… Okay, so this was, like, what I wanted, Dave, but yeah, I mean, a lot of these folks are just kind of, like, randos, and then I would… yeah, I would say this… these were probably the people that I actually had conversations with, and then, yeah, I don’t know. For that, I’m not really keeping track of it here, I don’t really…
154 00:23:35.590 ⇒ 00:23:47.950 Robert Tseng: this all goes into HubSpot, or it just becomes more, like, it goes into Slack, or whatever. So, I don’t really care for updating anything in the sheet, I just need to have this so that I can go and know who I’m supposed to talk to.
155 00:23:49.460 ⇒ 00:23:55.030 Hannah Wang: So, is that other spreadsheet, like, how… like… mmm…
156 00:23:55.030 ⇒ 00:23:58.530 Robert Tseng: Well, yeah, you just have to make it so that it’s, like, filterable into a…
157 00:23:58.860 ⇒ 00:24:04.000 Robert Tseng: So that it is… it ends up looking something closer to this. Okay.
158 00:24:04.090 ⇒ 00:24:09.439 Hannah Wang: Yeah. Ryan, how did you get the list of 30? Did you just look at the sheet or something?
159 00:24:09.440 ⇒ 00:24:28.970 Ryan Brosas: This is the, the… this is based on the responses on, Robert’s account, so if the responses, responded to our connection… connect requests, I will put them on either, like, green or orange. Okay.
160 00:24:28.970 ⇒ 00:24:30.390 Hannah Wang: So maybe next year.
161 00:24:30.390 ⇒ 00:24:33.160 Ryan Brosas: ICP. Sorry. Got it.
162 00:24:33.460 ⇒ 00:24:43.149 Hannah Wang: Sorry. So maybe next time, like, if they’re already on this list, like, we just update this. I want this to be the source of truth, because this is the list I come back to.
163 00:24:43.350 ⇒ 00:24:55.010 Hannah Wang: like, I forget all the links to the other one, so why don’t we, like… I may already made a tab for Advertising Week New York, for example, and I just want us to track everything in there, and…
164 00:24:55.500 ⇒ 00:25:09.300 Hannah Wang: Yeah, and then we can add a bunch of filters and stuff so that it can be like, oh, hit up day of, question mark, yes or no, and then either Robert or Tom can just filter it, and then, like, add photos or something, I don’t know, but…
165 00:25:09.300 ⇒ 00:25:17.289 Hannah Wang: Yeah, next. I appreciate that list, it was helpful, I’m sure, for Robert, but I think just having it somewhere where we can pull it up quickly.
166 00:25:17.290 ⇒ 00:25:19.919 Hannah Wang: Would probably be better, so…
167 00:25:20.120 ⇒ 00:25:24.280 Hannah Wang: Yeah, maybe that’s the strategy moving forward, just use this hub.
168 00:25:24.430 ⇒ 00:25:26.180 Hannah Wang: doc. Okay.
169 00:25:26.180 ⇒ 00:25:31.199 Robert Tseng: If you have anything, yeah, this is fine, I can just bookmark this, and I’ll just use these tabs to, like, get to the event for the…
170 00:25:31.200 ⇒ 00:25:37.430 Hannah Wang: Yeah, so we’re gonna make a tab for every event, so you’re just gonna look at the list, and yeah.
171 00:25:38.160 ⇒ 00:25:40.160 Robert Tseng: Sure. Okay, that works.
172 00:25:41.890 ⇒ 00:25:45.880 Robert Tseng: And then… Yeah, for…
173 00:25:47.270 ⇒ 00:25:53.449 Robert Tseng: the hay reach part. Campaign sequence is too long, so the sequence is gonna finish in time.
174 00:25:53.760 ⇒ 00:25:54.960 Robert Tseng: What do you mean by that?
175 00:25:55.960 ⇒ 00:26:05.790 Hannah Wang: like, it’s, like, it’s a series of steps. So, like, day one, you view the profile. A couple days later, you comment on their post, and then, like, etc, etc. So, like.
176 00:26:06.170 ⇒ 00:26:07.179 Robert Tseng: I wanted to speed it up.
177 00:26:07.180 ⇒ 00:26:07.760 Hannah Wang: influence.
178 00:26:08.010 ⇒ 00:26:11.169 Hannah Wang: Yeah, well, yeah, that’s what I asked Ryan, but he said.
179 00:26:11.280 ⇒ 00:26:14.370 Hannah Wang: We can’t, so I don’t know, Ryan, maybe you can… .
180 00:26:14.370 ⇒ 00:26:22.079 Ryan Brosas: Yeah, so, the current, like, flow that I’m using is the one that I…
181 00:26:22.080 ⇒ 00:26:23.670 Hannah Wang: You can share your screen, by the way.
182 00:26:23.670 ⇒ 00:26:24.560 Ryan Brosas: Phil, sorry.
183 00:26:24.560 ⇒ 00:26:25.599 Hannah Wang: Might be easier.
184 00:26:26.310 ⇒ 00:26:28.990 Hannah Wang: Oh, you should share your screen so we can see, yeah.
185 00:26:33.320 ⇒ 00:26:43.030 Robert Tseng: Yeah, I mean, I’ve seen the HeyReach ones, I think I set that up over a few days. Like, I know what it’s like, like profile, and then engage, or something new, like, and then at connect, or something.
186 00:26:43.340 ⇒ 00:26:47.260 Robert Tseng: Well, yeah, I mean, then you just go to View and Connect in the same day, right?
187 00:26:47.260 ⇒ 00:26:53.370 Ryan Brosas: for that shop,
188 00:26:56.790 ⇒ 00:27:02.159 Ryan Brosas: It’s kind of long, because I think we didn’t really, like,
189 00:27:02.550 ⇒ 00:27:20.620 Ryan Brosas: like, change the end of, like, sending it here, file, like, not accepted. So, yeah, this is my usual, sequence, because this is much more, like, when we are, doing a rich campaign, this is much more the highest, performance.
190 00:27:20.620 ⇒ 00:27:31.489 Ryan Brosas: And, like, like, for example, like, replies also, and, like, accept… acceptance of, like, our… our connection requests, so this is, like, how I structure it.
191 00:27:31.490 ⇒ 00:27:41.510 Ryan Brosas: But, if we want to change it, that’s pretty much fine, then I can just, focus on, like, view profile and live post, and send a connection request.
192 00:27:43.540 ⇒ 00:27:58.250 Robert Tseng: Yeah, I mean, I think, like, more touchpoints is good. I don’t think it necessarily needs to be spread out that long, but, like, for the event that’s happening in 2 days or in 3 days, like, we’re gonna have to speed it up, right? So, like, it’s just gonna have to be view, like, and connect all in the same day or something.
193 00:27:58.280 ⇒ 00:28:03.510 Ryan Brosas: Yeah, I can… we can do that, but that will be… we can…
194 00:28:03.650 ⇒ 00:28:16.819 Ryan Brosas: like, do that manually, if that is going to be, we can really automate that in the same day, because that’s going to be flagged. Your account will be flagged as automation, so we can do that, but it’s manually.
195 00:28:18.320 ⇒ 00:28:26.559 Robert Tseng: Okay, well, I mean, just… we just do the minimum so that it doesn’t get flagged, like, maybe it’s over 2 days or something, like, I… I don’t… I don’t… I don’t know if it… well, yeah.
196 00:28:26.560 ⇒ 00:28:29.819 Ryan Brosas: Yeah, I think that would work.
197 00:28:29.820 ⇒ 00:28:30.510 Robert Tseng: Okay.
198 00:28:31.020 ⇒ 00:28:40.680 Hannah Wang: Well, that’s, like, under the… so, like, for the event that’s happening on Wednesday, like, we have to build the lead list out today, and then start it?
199 00:28:40.680 ⇒ 00:28:43.340 Robert Tseng: Yeah, looks like we should be starting it today, yeah.
200 00:28:44.460 ⇒ 00:28:55.020 Hannah Wang: Okay, I guess we can talk about that after, but… oh, I guess… well, it’s like, how do we build that lead? Because another sticky… we can… I can talk about it when we get to that sticky.
201 00:28:55.020 ⇒ 00:28:55.700 Robert Tseng: Okay.
202 00:28:59.320 ⇒ 00:29:06.790 Robert Tseng: Yeah, ICP identification, I think, will just kind of get better, I suppose, but, I guess, like, kind of where things…
203 00:29:08.010 ⇒ 00:29:12.459 Robert Tseng: I mean, when you’re just doing cold, it was like… I think we,
204 00:29:15.160 ⇒ 00:29:18.910 Robert Tseng: what was I… what was my thought process here?
205 00:29:20.290 ⇒ 00:29:25.540 Robert Tseng: Well, basically, it’s like, how do we get this list to be all green?
206 00:29:25.540 ⇒ 00:29:26.390 Hannah Wang: Yeah.
207 00:29:27.150 ⇒ 00:29:39.039 Robert Tseng: Yeah, like, I… if they’re not an ICP, I don’t really care, like, I’m not gonna necessarily go and find them, like, so… yeah, I think we just… we need to be better at identifying that, so…
208 00:29:43.140 ⇒ 00:29:52.149 Robert Tseng: I think the ShopTalk platform was actually quite robust. There were a lot of good filters. I think I walked through some things with you guys, showing that, like.
209 00:29:52.310 ⇒ 00:30:06.669 Robert Tseng: hey, we don’t actually need to do… like, you could get higher quality leads out of the event that way, so maybe there were… we’re not always going to have that for every event, they’re not going to necessarily give us the same contacts, but, yeah, I mean, I think…
210 00:30:07.070 ⇒ 00:30:16.499 Robert Tseng: you know, we’ll be able to better identify folks off of their title and stuff better. Like, I mean, I don’t know what else to say, like, I… this is just kind of like a…
211 00:30:17.870 ⇒ 00:30:26.470 Robert Tseng: ongoing, like, ICP identification issue. So, like, I don’t know, like, this person was, like,
212 00:30:27.160 ⇒ 00:30:35.929 Robert Tseng: He’s… he runs, like, a consultancy. Like, I’m not interested in talking to him, right? So, like, there’s just, like, basic stuff like that we could have… we could have filtered out. Right.
213 00:30:38.040 ⇒ 00:30:39.230 Ryan Brosas: Bye.
214 00:30:39.230 ⇒ 00:30:40.180 Robert Tseng: Anyway…
215 00:30:40.410 ⇒ 00:30:47.910 Robert Tseng: And then, like, they’re… not everyone made it into this list, so, like, all of my table talk people should have actually made it into this list, and so, like, I…
216 00:30:48.000 ⇒ 00:31:04.270 Robert Tseng: I know that we only went off of, like, positive LinkedIn responses, but even people, like, we just need to, like, have a better way to qualify… to get to this day of list. It’s not just people who would have a positive response, like, I care more about ICP Fit, because I can go at least introduce myself.
217 00:31:04.270 ⇒ 00:31:18.740 Robert Tseng: And be like, hey, actually, I connected with you on LinkedIn, we didn’t actually connect… we didn’t… we didn’t talk there, but, like, nice to meet you, or whatever. So, I think just that, like, it’s all about… it’s less about optimizing for positive responses, it’s more optimizing for ICP. That’s all I have to say there.
218 00:31:19.780 ⇒ 00:31:21.860 Ryan Brosas: That’s something. Okay.
219 00:31:21.860 ⇒ 00:31:31.259 Robert Tseng: Cool. And then, yeah, waitlist for UTAM was just like, yeah, sure, I think we should be doing this for both. Although UTAM’s, like, kind of playbook was a little bit less…
220 00:31:31.400 ⇒ 00:31:35.990 Robert Tseng: Like, whatever, he had less things going on for this event than I did.
221 00:31:38.120 ⇒ 00:31:38.850 Hannah Wang: Yeah.
222 00:31:39.840 ⇒ 00:31:50.310 Hannah Wang: sorry. For this sticky, I guess this is my question for, this upcoming conference.
223 00:31:50.560 ⇒ 00:31:59.279 Hannah Wang: how… do we get the lead list? Like, I… I even… well, I know… I didn’t look at the website, there’s probably a speaker list.
224 00:31:59.480 ⇒ 00:32:03.439 Hannah Wang: But I’m assuming you don’t want the speakers, you want, like, the people coming.
225 00:32:06.800 ⇒ 00:32:08.090 Robert Tseng: Let’s see…
226 00:32:18.750 ⇒ 00:32:20.699 Robert Tseng: like this…
227 00:32:27.510 ⇒ 00:32:31.580 Robert Tseng: I don’t know how it would find people who are coming, other than…
228 00:32:31.580 ⇒ 00:32:40.629 Hannah Wang: just, like, going on LinkedIn, yeah. I mean, we could do that. Like, I tried that for Advertising Week, but it was really hard, so I’m just wondering if there’s a…
229 00:32:41.170 ⇒ 00:32:42.659 Hannah Wang: easier way?
230 00:32:42.820 ⇒ 00:32:44.890 Hannah Wang: To do that…
231 00:32:51.740 ⇒ 00:32:52.740 Robert Tseng: Hmm…
232 00:33:03.870 ⇒ 00:33:05.769 Hannah Wang: Sometimes they have hashtags.
233 00:33:07.340 ⇒ 00:33:15.969 Hannah Wang: So I… you can look for that too, but a lot of them are just, like, sponsors or speakers that post, so… I don’t really know.
234 00:33:18.470 ⇒ 00:33:22.249 Robert Tseng: Yeah, I mean, this is obviously not as big of an event as well, so…
235 00:33:24.210 ⇒ 00:33:28.189 Robert Tseng: Yeah, maybe we go after the speakers, and then…
236 00:33:31.950 ⇒ 00:33:33.620 Robert Tseng: Who is this person?
237 00:33:34.050 ⇒ 00:33:35.300 Hannah Wang: That’s in London, though.
238 00:33:35.300 ⇒ 00:33:37.210 Robert Tseng: Yeah, this is not the same thing.
239 00:33:40.050 ⇒ 00:33:41.170 Robert Tseng: Interesting.
240 00:33:43.460 ⇒ 00:33:44.330 Hannah Wang: that one.
241 00:33:44.330 ⇒ 00:33:51.949 Robert Tseng: This one, let’s see… Amazon customer engagement…
242 00:34:08.540 ⇒ 00:34:13.449 Robert Tseng: Okay, we have all of these people, then we have the posts, then…
243 00:34:14.710 ⇒ 00:34:17.830 Robert Tseng: I think beyond that, we’ll be…
244 00:34:18.850 ⇒ 00:34:20.540 Robert Tseng: Did they give me anything else?
245 00:34:30.870 ⇒ 00:34:31.480 Hannah Wang: O.
246 00:34:35.460 ⇒ 00:34:36.880 Robert Tseng: the heck,
247 00:34:43.380 ⇒ 00:34:45.919 Robert Tseng: Maybe your summit buddy.
248 00:34:45.920 ⇒ 00:34:47.219 Hannah Wang: Oh, interesting.
249 00:34:50.550 ⇒ 00:34:51.540 Robert Tseng: Okay.
250 00:34:52.120 ⇒ 00:34:57.970 Robert Tseng: I guess this is… this is my assigned buddy.
251 00:34:58.960 ⇒ 00:35:03.200 Robert Tseng: Sure.
252 00:35:09.250 ⇒ 00:35:11.720 Robert Tseng: I feel kind of weird, just…
253 00:35:13.150 ⇒ 00:35:17.150 Hannah Wang: You can reply to the email, she’s CC’d in it.
254 00:35:17.420 ⇒ 00:35:19.379 Robert Tseng: Okay. Yeah, you’re right.
255 00:35:21.940 ⇒ 00:35:23.970 Robert Tseng: Whatever, I could do this on my own time.
256 00:35:30.670 ⇒ 00:35:31.430 Robert Tseng: Yeah.
257 00:35:34.260 ⇒ 00:35:37.440 Hannah Wang: Your LinkedIn profile’s not available, you didn’t put it?
258 00:35:43.740 ⇒ 00:35:44.440 Robert Tseng: Okay.
259 00:35:44.880 ⇒ 00:35:48.070 Robert Tseng: I’ll just… Switch me out.
260 00:36:32.060 ⇒ 00:36:42.390 Robert Tseng: All right, well, so that’s that. Okay. Well, yeah, I mean, so you have a few different options, I guess. After that, I don’t really know what else you’d be able to use. You could think about…
261 00:36:42.590 ⇒ 00:36:45.270 Robert Tseng: Coming from Denver,
262 00:36:48.640 ⇒ 00:36:49.780 Robert Tseng: Hmm…
263 00:36:50.520 ⇒ 00:36:55.369 Hannah Wang: Like, I guess we can just start with the… Speakers? I don’t know.
264 00:36:56.250 ⇒ 00:36:56.970 Robert Tseng: Yeah.
265 00:36:59.940 ⇒ 00:37:01.489 Robert Tseng: I could ask…
266 00:37:08.710 ⇒ 00:37:19.039 Robert Tseng: Yeah, I mean, just kinda gotta go with that. I would say maybe even go after, like, CX-related people in New York City or something.
267 00:37:19.410 ⇒ 00:37:27.569 Robert Tseng: And be like, hey, I’m attending this summit, are you going to be there? Like, blah, blah, blah, like, here, connect, kind of thing. That’s a way of getting
268 00:37:27.880 ⇒ 00:37:35.890 Robert Tseng: you know, whether or not they go to the event, I don’t… doesn’t matter that much. It’s just… it’s just trying to use it as an excuse to connect with people.
269 00:37:37.210 ⇒ 00:37:41.689 Robert Tseng: So… Okay. Yeah, if that’s a hierarchy that works for you, like…
270 00:37:41.820 ⇒ 00:37:51.629 Robert Tseng: We could go, you know, speaker lists, we can go then… then LinkedIn post mentions, then we can go, just, like, people that are with
271 00:37:52.160 ⇒ 00:37:57.959 Robert Tseng: like, senior-level folks, like director and up, with that, title.
272 00:37:58.170 ⇒ 00:38:07.459 Robert Tseng: with a title that matches the subject matter of the conference in the region, and then we just ask if they’re going to be there.
273 00:38:08.480 ⇒ 00:38:12.670 Robert Tseng: And, yeah, I guess we kind of just…
274 00:38:13.820 ⇒ 00:38:22.169 Robert Tseng: I was trying to… I mean, local… it was local to New York, but we don’t only have to do New York, I guess. But, you know, just for simplicity, we’ll just do New York for now.
275 00:38:22.290 ⇒ 00:38:29.510 Robert Tseng: Yeah, or I would just say Northeast, like, so you can go to Sales Navigator, and we can just… we can create that… that list that way.
276 00:38:29.760 ⇒ 00:38:37.719 Robert Tseng: So yeah, I mean, I would literally just use Sales Navigator to build that list, and then that would be the list that you would just put into A-Reach. Like, I didn’t think that’s… that’s the way I would do it.
277 00:38:40.590 ⇒ 00:38:42.590 Hannah Wang: Is this a CX conference?
278 00:38:44.160 ⇒ 00:38:51.650 Robert Tseng: Yeah. So, we can look at… you can… if you’re not sure, you can just scrape the… the text of… off of this.
279 00:38:51.990 ⇒ 00:39:00.450 Robert Tseng: thing, and then… I mean, I think you can tell just off of, like, the… The speaker names.
280 00:39:00.900 ⇒ 00:39:06.920 Robert Tseng: Like, their titles are all… it’s not just CX, it’s, like, retention.
281 00:39:07.820 ⇒ 00:39:14.830 Robert Tseng: customer communication, like, just use some of the same keywords as them. Life cycle marketing.
282 00:39:15.570 ⇒ 00:39:21.640 Robert Tseng: Yeah, I think CX is maybe… it’s not customer…
283 00:39:22.280 ⇒ 00:39:30.959 Robert Tseng: Maybe it is… yeah, I mean, I think… I think these are all fair game. Customer experience, retention, life cycle, like, whatever you’re seeing off of this.
284 00:39:32.890 ⇒ 00:39:37.200 Hannah Wang: Okay, so, Ryan, we can build that list B.
285 00:39:38.050 ⇒ 00:39:38.750 Ryan Brosas: the day.
286 00:39:39.310 ⇒ 00:39:41.150 Ryan Brosas: Yeah, sure. If you have time.
287 00:39:42.140 ⇒ 00:39:49.729 Ryan Brosas: Okay. I can start with the speaker, then move to the… Navigator.
288 00:39:52.290 ⇒ 00:39:52.980 Hannah Wang: Okay.
289 00:39:53.640 ⇒ 00:39:54.270 Robert Tseng: Okay.
290 00:39:54.470 ⇒ 00:39:55.230 Robert Tseng: Cool.
291 00:39:56.580 ⇒ 00:40:03.750 Robert Tseng: Yeah, well, I think that kind of covers… covers main things for me. Anything else?
292 00:40:05.970 ⇒ 00:40:12.459 Hannah Wang: No. I guess just let us know how you want us to approach…
293 00:40:13.060 ⇒ 00:40:17.570 Hannah Wang: shop talk… like, I don’t know who you spoke with for the event.
294 00:40:17.570 ⇒ 00:40:32.560 Robert Tseng: Yeah, I’m just trying to just sit down and do all the follow-ups. I think that’s really just on me and a new time to do. But yeah, I think in the future, we’ll want to talk about follow-ups and points afterwards. I think, yeah, we don’t really have time to do that right now. The.
295 00:40:32.560 ⇒ 00:40:33.080 Hannah Wang: Okay.
296 00:40:33.290 ⇒ 00:40:37.229 Robert Tseng: the lead-up to the event, one message, two messages is fine, I think.
297 00:40:37.450 ⇒ 00:40:39.830 Robert Tseng: You know, yeah. So…
298 00:40:41.980 ⇒ 00:40:46.289 Hannah Wang: Okay, I mean, most of the momentum, I think, was week of the conference, so…
299 00:40:46.290 ⇒ 00:40:47.170 Robert Tseng: Yeah.
300 00:40:48.190 ⇒ 00:40:56.180 Hannah Wang: Yeah, I guess that’s something to keep in mind. Like, things will pick up probably, like, the day of the conference and stuff like that.
301 00:40:56.180 ⇒ 00:40:56.750 Robert Tseng: Yep.
302 00:40:58.510 ⇒ 00:41:02.250 Hannah Wang: Okay, so… we’ll get you that.
303 00:41:02.960 ⇒ 00:41:09.639 Hannah Wang: list. We’ll probably… Well, and I… I guess for, like, copy stuff, like, was it…
304 00:41:09.750 ⇒ 00:41:15.350 Hannah Wang: Do you want us to handle that more on our own, or is it okay asking for
305 00:41:15.530 ⇒ 00:41:18.819 Hannah Wang: Like, your feedback on it, and for you to look at it.
306 00:41:19.520 ⇒ 00:41:24.950 Hannah Wang: For, like, all the campaigns and emails, and like, hey, I’m, like, blah blah blah, yeah.
307 00:41:26.240 ⇒ 00:41:31.560 Robert Tseng: I mean, I think you should just push it, but also, like, you should… I’m hoping…
308 00:41:32.140 ⇒ 00:41:37.170 Robert Tseng: I feel like… And you can… I already pressed the AI team on this, but, like.
309 00:41:37.450 ⇒ 00:41:40.299 Robert Tseng: I think there’s enough drafts from my…
310 00:41:40.760 ⇒ 00:41:44.309 Robert Tseng: For me, out there, that there should be something that just, like.
311 00:41:44.580 ⇒ 00:41:51.620 Robert Tseng: can mimic my tone of voice. Like, I don’t send super long messages, I try to be more like, yeah, so…
312 00:41:51.770 ⇒ 00:42:00.879 Robert Tseng: Yeah, like, I don’t think I’m always going to, like, be able to review the content. You can keep sending it my way, but if I’m the blocker, you should just ship it, and…
313 00:42:02.110 ⇒ 00:42:11.319 Robert Tseng: But yeah, I mean, just use your best judgment from what I would have… what I would have sent. Like, I think that’s… that’s kind of… like, I can’t… I don’t want to be the bottleneck for… for that.
314 00:42:11.880 ⇒ 00:42:19.440 Hannah Wang: Yeah, I mean, like, you both, you and Utam don’t really… you’re not very formal on LinkedIn, like, I’ve noticed that, so I feel like.
315 00:42:19.440 ⇒ 00:42:27.380 Robert Tseng: Yeah, absolutely not, yeah. Like, I think that’s… you just gotta be chill. Because everyone else that’s, like, reaching out to us all sounds like a robot and is so professional, so…
316 00:42:27.380 ⇒ 00:42:27.880 Hannah Wang: Yeah.
317 00:42:27.880 ⇒ 00:42:32.489 Robert Tseng: You gotta, like, you have to, like, break the pattern a bit. Yeah. So…
318 00:42:32.490 ⇒ 00:42:40.079 Hannah Wang: Like, something I’ve noticed, Ryan, for Robert is, like, sometimes he doesn’t even capitalize words, like, and that’s fine, like, yeah.
319 00:42:40.080 ⇒ 00:42:45.800 Robert Tseng: like, typos and stuff, like, it’s fine. It’s just like human error, like, it’s okay. Yeah.
320 00:42:46.020 ⇒ 00:42:54.780 Hannah Wang: Yeah, so I can… so, Ryan, we can talk offline. Like, I can help you with the copy, I feel like I genuinely understand the way they talk and their tone and stuff.
321 00:42:57.010 ⇒ 00:43:11.189 Hannah Wang: Yeah, so I can help you with that, and then we can get the campaign started by Wednesday. And then, I don’t know if you can speak on behalf of UTAM for the Reuters Conference, but should we just do the same thing?
322 00:43:11.640 ⇒ 00:43:18.470 Robert Tseng: Yeah, I think the Reuters conference… I mean, so, obviously, these are… these two events, like, I know they’re coming up, don’t stress too much about it. We’re not gonna be, like.
323 00:43:18.670 ⇒ 00:43:22.690 Robert Tseng: we’re not going to hit the same volume as ShopTalk, we already know that.
324 00:43:22.730 ⇒ 00:43:41.800 Robert Tseng: So, I’m not too worried about sending a bunch of cold emails or whatever, we’ll just do the LinkedIn connection thing, try to get, like, a list in front of both of us. I think we could still aim for getting both of us, like, up to, like, up to 30 people, whatever, like, and that we could still just go and meet face-to-face in person. Like, I think that’s still the main takeaway. Yeah.
325 00:43:41.800 ⇒ 00:43:48.090 Hannah Wang: Can I… can we just do LinkedIn for these two? Like, hey, re… the email stuff, like, it’s… I don’t know if that’s gonna…
326 00:43:48.880 ⇒ 00:43:50.760 Hannah Wang: Yeah, can we just do LinkedIn?
327 00:43:50.760 ⇒ 00:43:52.429 Robert Tseng: Yeah, that’s fine. Okay. Yeah.
328 00:43:54.110 ⇒ 00:44:01.850 Hannah Wang: Okay, so Ryan, we can just talk offline about… about that, and then try to get them, like, that list that you sent, Robert, but…
329 00:44:02.500 ⇒ 00:44:05.600 Hannah Wang: Just in a place where we all know where it is, and then we can go from there.
330 00:44:05.600 ⇒ 00:44:08.220 Ryan Brosas: Yeah.
331 00:44:08.430 ⇒ 00:44:10.210 Ryan Brosas: All right.
332 00:44:10.210 ⇒ 00:44:11.210 Robert Tseng: Anything else? Okay.
333 00:44:11.370 ⇒ 00:44:13.000 Robert Tseng: Cool. No.
334 00:44:13.000 ⇒ 00:44:16.919 Ryan Brosas: I think that’s… that’s it. I think overall, it was a good event. We have real.
335 00:44:16.920 ⇒ 00:44:18.949 Robert Tseng: leads coming up, so I wanna…
336 00:44:19.180 ⇒ 00:44:30.010 Robert Tseng: I’m gonna go and take care of those, but I think hopefully you’ll see the impact of the ShopTalk work. Hopefully, within a week or two weeks, you’ll see a lot more active conversations, so…
337 00:44:30.290 ⇒ 00:44:49.649 Robert Tseng: I think that’s… this is… this is the more important part, like, what do we do afterwards? You know, I’m still following up on stuff from, like, my trip to Kyrgyzstan, and, like, the Shop Talk stuff’s gonna go on for the next two weeks, and so I think, I know there’s a lot of prep work that we do up front, but in my opinion, this is the stuff that we can control, and, like, we can just do
338 00:44:49.670 ⇒ 00:44:59.110 Robert Tseng: we could just do our part, just like, you know, at least get in front of as many people as we can. Then afterwards, like, yeah, I think it’s on… on me and Utom to figure out how to kind of keep
339 00:44:59.260 ⇒ 00:45:03.059 Robert Tseng: To keep moving them through the… through our, through our sales funnel, so…
340 00:45:03.560 ⇒ 00:45:05.630 Hannah Wang: The Mofu, is that what it’s called?
341 00:45:05.630 ⇒ 00:45:08.060 Robert Tseng: Yeah, the middle of phone, yeah, exactly.
342 00:45:08.060 ⇒ 00:45:10.260 Hannah Wang: And we are tofu.
343 00:45:10.260 ⇒ 00:45:16.439 Robert Tseng: Yeah, you’re tofu, and I’m mofu and Bofu. Yeah.
344 00:45:16.440 ⇒ 00:45:20.280 Hannah Wang: Okay, alright, well, thanks for the retro, and…
345 00:45:20.280 ⇒ 00:45:20.680 Robert Tseng: Okay.
346 00:45:20.680 ⇒ 00:45:21.110 Hannah Wang: on fire.
347 00:45:21.110 ⇒ 00:45:22.829 Robert Tseng: Alright. Thanks, bud. Bye.