Meeting Title: Insomnia Project Weekly Check-in Date: 2025-09-16 Meeting participants: Casie Aviles, Shreya Chowdhury, Justin Breshears
WEBVTT
1 00:00:26.550 ⇒ 00:00:28.540 Shreya Chowdhury: Hey, Casey, how’s it going?
2 00:00:30.650 ⇒ 00:00:32.280 Casie Aviles: Hey. Hey, guys.
3 00:00:32.740 ⇒ 00:00:33.510 Shreya Chowdhury: Hey.
4 00:00:34.910 ⇒ 00:00:36.739 Casie Aviles: Yeah, doing good. How about you?
5 00:00:37.580 ⇒ 00:00:38.640 Shreya Chowdhury: Pretty good.
6 00:00:40.680 ⇒ 00:00:41.170 Justin Breshears: Hey, team.
7 00:00:41.170 ⇒ 00:00:41.810 Casie Aviles: Thanks.
8 00:00:45.820 ⇒ 00:01:05.540 Justin Breshears: Danie’s all here. Not gonna take up a ton of your time, but just wanted to have these check-ins along the way, just to see how things are going, see how the work’s going, you know, come up with any issues or lockers or anything, you know, that y’all need on this. Didn’t think daily was necessary on this one, so…
9 00:01:06.920 ⇒ 00:01:18.759 Justin Breshears: They also have a weird situation where they work 4-day weeks, lucky them, so I think, doing it Tuesday, Thursday makes sense, because we can send, you know, a status update on Thursday for them, so…
10 00:01:19.110 ⇒ 00:01:21.799 Justin Breshears: That was the idea here.
11 00:01:21.990 ⇒ 00:01:25.249 Justin Breshears: With that, let me pull up the leader.
12 00:01:26.280 ⇒ 00:01:36.220 Justin Breshears: Let’s see what’s going on. Casey, let’s start with you, because I know you about the stuff you were working on that carried over from before the renewal, so…
13 00:01:36.220 ⇒ 00:01:37.370 Casie Aviles: our…
14 00:01:37.380 ⇒ 00:01:40.210 Justin Breshears: How are your tasks going? What are you… what are you currently working on?
15 00:01:41.040 ⇒ 00:01:49.439 Casie Aviles: Yeah, so for this, for Insomnia, I just… I’m just doing their, I’m just filling in their spreadsheets every day, so that’s partially…
16 00:01:49.820 ⇒ 00:01:54.450 Casie Aviles: automated, so there’s… Yeah, and then…
17 00:01:54.860 ⇒ 00:02:00.699 Casie Aviles: Some open tickets that I have here. There’s this, raised bug that I have.
18 00:02:01.090 ⇒ 00:02:03.010 Casie Aviles: I’ve… I… I’ve been…
19 00:02:03.590 ⇒ 00:02:09.270 Casie Aviles: reaching out to their support, so… they got back to me, so I’m just going to follow up on that.
20 00:02:10.060 ⇒ 00:02:12.029 Casie Aviles: This is just a minor…
21 00:02:12.540 ⇒ 00:02:17.160 Casie Aviles: like, a minor bug, but it is, like, an extra manual step that I have to do.
22 00:02:18.800 ⇒ 00:02:38.210 Casie Aviles: Gotcha. But yeah, but overall, I guess, I’m just, you know, whenever some bugs pop up, I just resolve those. And then there are some sources that we really don’t have any access to, so we… we still have to manually get the data from those sources. So that’s pretty much, like.
23 00:02:38.710 ⇒ 00:02:42.489 Casie Aviles: Like, the… what’s going on for the automation side.
24 00:02:43.840 ⇒ 00:02:46.259 Justin Breshears: So which ones are automated and which ones are manual?
25 00:02:47.350 ⇒ 00:02:54.730 Casie Aviles: Yeah, so for Braze, we have it… we have it automated, and then… We have…
26 00:02:55.380 ⇒ 00:02:58.559 Casie Aviles: Google Ads, that’s also automated.
27 00:02:59.010 ⇒ 00:03:03.830 Casie Aviles: What else? Uber and DoorDash. Those are automated.
28 00:03:05.070 ⇒ 00:03:10.189 Justin Breshears: Okay, so… Grubhub… In meta ads or not?
29 00:03:10.930 ⇒ 00:03:14.789 Casie Aviles: Yes, these aren’t automated. We are having, like, access…
30 00:03:15.120 ⇒ 00:03:19.319 Casie Aviles: problems with these. I’m not sure if they even have Grubhub.
31 00:03:19.740 ⇒ 00:03:22.870 Casie Aviles: We’re not logging anything from Grubhub at all.
32 00:03:23.810 ⇒ 00:03:28.770 Justin Breshears: Oh, okay, so… We’re not getting any data, we’re not even manually doing that one.
33 00:03:29.230 ⇒ 00:03:34.470 Casie Aviles: Yeah, and then there’s also the daily sales flash, which is just a…
34 00:03:34.830 ⇒ 00:03:39.550 Casie Aviles: an Excel file that they send to our inbox every day.
35 00:03:40.140 ⇒ 00:03:41.750 Casie Aviles: That I… I don’t…
36 00:03:41.950 ⇒ 00:03:46.859 Casie Aviles: I have a way to automate that at the moment, so I’m just getting the file from…
37 00:03:46.990 ⇒ 00:03:52.019 Casie Aviles: the inbox when it’s sent, and then I copy the stuff there, too.
38 00:03:52.440 ⇒ 00:03:53.570 Casie Aviles: the spreadsheet.
39 00:03:54.480 ⇒ 00:03:55.320 Justin Breshears: Gotcha.
40 00:03:57.220 ⇒ 00:04:02.330 Justin Breshears: Okay, so these two really are the ones that are manual work for you.
41 00:04:03.450 ⇒ 00:04:04.150 Casie Aviles: Yes.
42 00:04:04.150 ⇒ 00:04:07.419 Justin Breshears: All of these, like, stale tickets, what…
43 00:04:07.700 ⇒ 00:04:10.019 Justin Breshears: Is the status of some of these, like…
44 00:04:12.030 ⇒ 00:04:16.130 Justin Breshears: There’s just a lot of open tickets in here that look like they’re blocked.
45 00:04:17.740 ⇒ 00:04:21.179 Casie Aviles: Yeah, those are blocked, because of the access thing.
46 00:04:22.510 ⇒ 00:04:23.180 Justin Breshears: Okay.
47 00:04:24.390 ⇒ 00:04:29.100 Justin Breshears: And they said they weren’t gonna give us access, or they just haven’t gotten to us yet, or what?
48 00:04:30.720 ⇒ 00:04:40.660 Casie Aviles: Mmm… yeah, we were asking for… I think we already tried asking for access, but… They also,
49 00:04:40.810 ⇒ 00:04:44.310 Casie Aviles: followed up to support, I think, to meta support, but…
50 00:04:44.840 ⇒ 00:04:47.919 Casie Aviles: They escalated it to support, yeah, but…
51 00:04:50.620 ⇒ 00:04:57.649 Justin Breshears: Okay, I’ll try and follow up and see, like, if they’re gonna give us access. If not, then we can just keep doing what we’re doing, but…
52 00:04:57.820 ⇒ 00:04:59.700 Justin Breshears: I’ll try to clean up some of this.
53 00:05:00.290 ⇒ 00:05:00.990 Casie Aviles: Okay.
54 00:05:02.020 ⇒ 00:05:03.789 Justin Breshears: For the bug one.
55 00:05:03.990 ⇒ 00:05:09.589 Justin Breshears: Do you think you’re gonna be able to get that done this week, now that they responded to you, or…
56 00:05:09.720 ⇒ 00:05:11.460 Justin Breshears: Can we put it back in progress?
57 00:05:12.800 ⇒ 00:05:16.659 Casie Aviles: Yeah, I should… yeah, you could put this back in progress.
58 00:05:16.970 ⇒ 00:05:21.109 Casie Aviles: I’m just gonna resp… Respond to the support email.
59 00:05:21.750 ⇒ 00:05:24.750 Casie Aviles: Then it’s see if it will be resolved.
60 00:05:26.790 ⇒ 00:05:27.360 Justin Breshears: Okay.
61 00:05:28.330 ⇒ 00:05:34.119 Justin Breshears: And then, how about… how many hours do you think you’re gonna spend this week on this?
62 00:05:36.210 ⇒ 00:05:39.509 Casie Aviles: So… each day when I do the…
63 00:05:39.790 ⇒ 00:05:45.000 Casie Aviles: the, the process, I spent about an hour to do it.
64 00:05:45.940 ⇒ 00:05:51.330 Casie Aviles: And then for the… The remaining tickets, it shouldn’t be much…
65 00:05:51.820 ⇒ 00:05:57.260 Casie Aviles: work now, it’s just… let’s say I’m going to spend… around…
66 00:05:58.400 ⇒ 00:06:05.189 Casie Aviles: 4 or 5 more hours on resolving the bugs that are open, or in the open tickets that we have.
67 00:06:09.930 ⇒ 00:06:13.779 Justin Breshears: What, other than this one, what other open tickets?
68 00:06:13.950 ⇒ 00:06:17.009 Justin Breshears: Are you working on… are there any other bug tickets?
69 00:06:19.150 ⇒ 00:06:20.230 Casie Aviles: Let’s see…
70 00:06:21.330 ⇒ 00:06:31.550 Casie Aviles: Oh, I have to log… I have to create a ticket for one. I got a failure alert somewhere, so I’ll create a ticket for that.
71 00:06:33.160 ⇒ 00:06:33.730 Justin Breshears: Okay.
72 00:06:38.250 ⇒ 00:06:41.150 Justin Breshears: What shows the detail on this one?
73 00:06:41.300 ⇒ 00:06:44.639 Justin Breshears: We… we still think it’s a two-pointer.
74 00:06:47.640 ⇒ 00:06:52.180 Casie Aviles: Yeah, that’s… that’s a goal. Yeah, I think that’s still…
75 00:06:53.770 ⇒ 00:06:59.959 Justin Breshears: Then create the other one that you’re working on, so that’ll be another 4 or 5 hours. So we’re looking at maybe 10 hours this week?
76 00:07:00.660 ⇒ 00:07:01.230 Justin Breshears: Yeah.
77 00:07:02.090 ⇒ 00:07:02.860 Casie Aviles: Yeah.
78 00:07:03.780 ⇒ 00:07:04.650 Justin Breshears: Okay, cool.
79 00:07:04.870 ⇒ 00:07:11.010 Justin Breshears: Appreciate it. I’m just getting up to speed on all this, so I’m just trying to get a handle on what we got going on. So, appreciate it.
80 00:07:13.200 ⇒ 00:07:17.279 Justin Breshears: Anything else you need, or any support or information?
81 00:07:19.360 ⇒ 00:07:28.380 Casie Aviles: No, I think that’s it, but yeah, alright, like, I’ll… I will be out, I think, around the 29th, so I’ll probably…
82 00:07:28.520 ⇒ 00:07:31.800 Casie Aviles: Look for someone to also cover.
83 00:07:32.950 ⇒ 00:07:34.110 Justin Breshears: Okay, yeah.
84 00:07:34.590 ⇒ 00:07:39.610 Justin Breshears: Yeah, we’ll have to get somebody to take over that daily scorecard task, for sure.
85 00:07:40.320 ⇒ 00:07:43.569 Justin Breshears: I think bugs can probably wait. How many days are you gonna be out?
86 00:07:44.260 ⇒ 00:07:47.469 Casie Aviles: 3 days until October 1st.
87 00:07:48.730 ⇒ 00:07:49.340 Justin Breshears: Okay.
88 00:07:50.390 ⇒ 00:07:53.569 Justin Breshears: Okay, I’ll get somebody for you. Just a heads up.
89 00:07:55.750 ⇒ 00:07:56.860 Justin Breshears: Right.
90 00:07:57.020 ⇒ 00:07:59.180 Justin Breshears: Shreya, how’s your task going?
91 00:07:59.580 ⇒ 00:08:18.839 Shreya Chowdhury: Yeah, so the inventory historical campaigns, I can close that ticket out, I’m just gonna update it, add some links and docs, and that one should actually be September 2024, because I think, when we spoke last week, we decided to mainly focus on
92 00:08:20.550 ⇒ 00:08:29.410 Shreya Chowdhury: the month of September, and I think yesterday they may have had some follow-ups, thinking about how they’re gonna go into the next couple months, so we can,
93 00:08:30.160 ⇒ 00:08:34.829 Shreya Chowdhury: I can follow up with them and see, like, if we want to extend that analysis.
94 00:08:35.230 ⇒ 00:08:47.960 Shreya Chowdhury: Yeah, but basically I did, I looked into the historical campaigns and just had, like, a summary with some performance insights. It’s been added to,
95 00:08:48.330 ⇒ 00:09:06.860 Shreya Chowdhury: the deck, I’ll drop the deck in the chat if you haven’t had a chance to take a look at it, and then, I also have a Notion write-up to go along with it, but that one’s… we usually don’t share that one with clients, because they prefer it in a deck format, but I can share that internally.
96 00:09:07.880 ⇒ 00:09:24.630 Shreya Chowdhury: Yeah, and I think Bertie got a chance to look at it today, and left some comments, so I’m gonna take some time to respond to her comments, and then, sync with her and see if there’s anything else that she wants to, like, any other specific questions she has or wants to look into.
97 00:09:24.630 ⇒ 00:09:29.570 Shreya Chowdhury: And I’ll prioritize that, and if she doesn’t, then I’m going to move forward with
98 00:09:29.620 ⇒ 00:09:49.399 Shreya Chowdhury: my analysis, just looking into their data and seeing, like, what insights we can pull to drive recommendations there. Because right now, I think Robert’s very, like, he really wants to prioritize and, lean into, like, us pulling insights and having, like, being more pushy from our end with recommendations for them.
99 00:09:49.540 ⇒ 00:09:52.190 Shreya Chowdhury: Yeah.
100 00:09:53.980 ⇒ 00:09:54.570 Justin Breshears: Boop.
101 00:09:55.340 ⇒ 00:10:01.519 Justin Breshears: Sounds good. So you’re gonna update that ticket with some links, and then close it out, or do you want me to close it out right now?
102 00:10:01.520 ⇒ 00:10:14.069 Shreya Chowdhury: I can… I can close it out. I… I want to make sure that I update it with links and everything, so if anyone wants to take a look and, like, you guys have a lot of free time and interest on your hands, then you can read through it, yeah.
103 00:10:15.330 ⇒ 00:10:17.330 Justin Breshears: I’ll poke around at it, for sure.
104 00:10:18.510 ⇒ 00:10:32.939 Justin Breshears: Cool. Yeah, I pulled up the deck, I just realized y’all weren’t following along with me there, because I’m not sharing earlier, but… Pulled up the deck with it. Yeah. Awesome. What are you gonna move on to next after that?
105 00:10:33.280 ⇒ 00:10:39.790 Shreya Chowdhury: Yeah, so I’m… I’m gonna reach out, I’m gonna reach out to Bertie and see if she has any…
106 00:10:39.790 ⇒ 00:10:56.470 Shreya Chowdhury: things that she wants me to look at, because I want to prioritize what they need first, versus, and then secondary, what we think they need. So if she has any specific questions, or, like, wants me to deep dive into any specific campaigns or performance that
107 00:10:56.470 ⇒ 00:11:04.120 Shreya Chowdhury: they’ve done in the past, I’ll do that. And I can make a ticket for it. Besides that,
108 00:11:04.400 ⇒ 00:11:14.429 Shreya Chowdhury: Yeah, I’ll probably take a look into… I’ll just dive into the data and see, like, what else we can do there, what we can look into, and see, like, what product recommendations we have.
109 00:11:18.450 ⇒ 00:11:19.350 Justin Breshears: What’s that?
110 00:11:20.540 ⇒ 00:11:22.800 Justin Breshears: What was some audio birding, or…
111 00:11:25.310 ⇒ 00:11:27.679 Justin Breshears: Do you have a ticket for any of that, or any one?
112 00:11:27.680 ⇒ 00:11:41.980 Shreya Chowdhury: let’s see… I think… I don’t think we have a ticket specifically. I was going to ask first what she needs from me based on the current data that we’ve provided, because that’s the meeting that Robert’s gonna lead,
113 00:11:42.410 ⇒ 00:11:58.010 Shreya Chowdhury: Or, like, I think that’s the… that’s the meeting that’s coming up sooner. So if there’s anything else needed for that, I want to make sure that we have it ahead of time. And, other than that, I’ll probably make tickets based on her feedback, what she says we would like to look into.
114 00:12:00.910 ⇒ 00:12:01.530 Justin Breshears: Alright.
115 00:12:02.210 ⇒ 00:12:05.280 Justin Breshears: And you’re still tracking for, like, 10 hours this time?
116 00:12:05.490 ⇒ 00:12:06.120 Shreya Chowdhury: Yeah.
117 00:12:06.800 ⇒ 00:12:07.360 Justin Breshears: Okay.
118 00:12:08.570 ⇒ 00:12:12.210 Justin Breshears: Awesome. Well, appreciate it, y’all. That helps me, and…
119 00:12:12.900 ⇒ 00:12:15.099 Justin Breshears: Let me know if you need anything, but…
120 00:12:15.310 ⇒ 00:12:17.569 Justin Breshears: Well, Matt, keep doing what you’re doing. Appreciate y’all.
121 00:12:18.040 ⇒ 00:12:25.090 Shreya Chowdhury: Same here, let me know if you guys need anything. And, if… I don’t know if there’s anyone else, like,
122 00:12:25.200 ⇒ 00:12:37.040 Shreya Chowdhury: if you’re looking, like, if someone else is gonna take on the task, when Casey’s out, but if you don’t end up finding anyone else, if you can show me how to do it ahead of time, then I’d be happy to help out there.
123 00:12:38.590 ⇒ 00:12:47.850 Justin Breshears: Cool, yeah, appreciate that. I was gonna lean on, Robert to see, you know, what his thoughts were on that, and who you want to pull in, so, we’ll see what he says.
124 00:12:47.850 ⇒ 00:12:48.310 Shreya Chowdhury: Yeah.
125 00:12:48.310 ⇒ 00:12:50.599 Justin Breshears: I know we’re probably gonna add…
126 00:12:50.860 ⇒ 00:13:00.770 Justin Breshears: Sauron? Soran? Okay, yeah. I don’t know everybody yet. To the project based on, the call this morning with them.
127 00:13:01.230 ⇒ 00:13:06.910 Justin Breshears: So we’ve got… They’ve got, they basically don’t trust their…
128 00:13:07.090 ⇒ 00:13:10.260 Justin Breshears: analytics on Google. They think, like.
129 00:13:10.390 ⇒ 00:13:27.580 Justin Breshears: their tracking and their UTMs are messed up and all that stuff, so they, like, want us to look into that, make sure it’s all right, and the data’s all correct, so I was asking Robert about it earlier this morning. So probably gonna add someone in to do that task.
130 00:13:27.760 ⇒ 00:13:28.750 Justin Breshears: Yeah.
131 00:13:28.750 ⇒ 00:13:32.229 Shreya Chowdhury: And if Zoran’s more plugged into the… yeah, if Zoran’s more plugged into the…
132 00:13:32.230 ⇒ 00:13:33.030 Justin Breshears: I don’t know.
133 00:13:33.030 ⇒ 00:13:48.229 Shreya Chowdhury: Yeah, that’s totally fine, but if… if we get closer and no one’s taken it on yet, then, I just want to make sure that if, I’m able to help out, that I have all the information ahead of time. The other thing that I wanted to bring up, just as a question, is, like.
134 00:13:48.280 ⇒ 00:14:00.780 Shreya Chowdhury: maybe we can set aside some time for the three of us to, like, discuss and brainstorm before we bring it to the larger team is, Robert also brought up, like, the Excel sheet that they send to us, daily.
135 00:14:02.290 ⇒ 00:14:22.119 Shreya Chowdhury: do we want to, now that, like, our contract has been renewed, should we start kind of having conversations about figuring out a way to automate that, so it’s not just, like, a very manual, like, every day we get this spreadsheet? Like, if there’s a way to have that pulled into, like, a proper data model, I feel like that would be really helpful.
136 00:14:23.300 ⇒ 00:14:23.840 Justin Breshears: Yep.
137 00:14:25.400 ⇒ 00:14:31.430 Shreya Chowdhury: Yeah, cool. So maybe, like, in our next check-in, we can set aside, like, maybe 5 or 10 minutes to talk about that?
138 00:14:32.410 ⇒ 00:14:35.040 Justin Breshears: Yeah, that sounds like me from the IX.
139 00:14:35.390 ⇒ 00:14:36.160 Justin Breshears: Virginia.
140 00:14:39.790 ⇒ 00:14:46.239 Justin Breshears: I don’t know how much… I’ll bother doing that conversation, I’m not technical, but…
141 00:14:47.380 ⇒ 00:14:50.170 Justin Breshears: I mean, we can come prepared, y’all can’t afford it.
142 00:14:50.170 ⇒ 00:14:52.000 Shreya Chowdhury: Excellent. Yeah. …conversation.
143 00:14:52.540 ⇒ 00:15:00.959 Shreya Chowdhury: Well, just to keep you plugged in, you don’t have to… like, we don’t have to get into the weeds or anything, but just to make sure that we’re all on the same page about the processes and everything.
144 00:15:01.550 ⇒ 00:15:02.100 Justin Breshears: Right.
145 00:15:02.870 ⇒ 00:15:07.599 Justin Breshears: Talk… discuss how to take their spreadsheet, or…
146 00:15:09.310 ⇒ 00:15:11.620 Justin Breshears: I don’t know, how would you say it would be done?
147 00:15:11.620 ⇒ 00:15:18.410 Shreya Chowdhury: I guess, like… I don’t know, see if there’s potential to move it into a data model.
148 00:15:25.240 ⇒ 00:15:25.970 Justin Breshears: Perfect.
149 00:15:26.320 ⇒ 00:15:30.200 Justin Breshears: Counting down a note to remember, because I will forward it.
150 00:15:32.320 ⇒ 00:15:34.520 Justin Breshears: Awesome. Anything else, team, for today?
151 00:15:36.040 ⇒ 00:15:36.400 Shreya Chowdhury: sit here.
152 00:15:36.400 ⇒ 00:15:37.260 Justin Breshears: Thanks for your time.
153 00:15:37.270 ⇒ 00:15:37.950 Casie Aviles: Yeah, all good.
154 00:15:37.950 ⇒ 00:15:38.590 Shreya Chowdhury: Bye.
155 00:15:40.060 ⇒ 00:15:40.730 Casie Aviles: Thank you.