Meeting Title: Project Roadmap Sync with Robert Date: 2025-09-02 Meeting participants: Uttam Kumaran, Amber Lin, Zoran Selinger
WEBVTT
1 00:00:18.120 ⇒ 00:00:19.310 Uttam Kumaran: Hello?
2 00:00:21.560 ⇒ 00:00:22.680 Amber Lin: Hello!
3 00:00:44.700 ⇒ 00:00:45.640 Zoran Selinger: How about…
4 00:00:46.300 ⇒ 00:00:47.580 Uttam Kumaran: Hey, how are ya?
5 00:00:47.950 ⇒ 00:00:49.640 Zoran Selinger: Yeah, yeah, good, good.
6 00:00:50.190 ⇒ 00:00:54.040 Zoran Selinger: I just… yeah, I wasn’t sure who’s gonna be in the meeting.
7 00:00:54.150 ⇒ 00:00:55.020 Zoran Selinger: -Oh.
8 00:00:55.020 ⇒ 00:01:04.389 Amber Lin: I probably wouldn’t be there, I would be at, like, a few other meetings, and we have the delivery meeting, so I don’t think I can make it to the LE meeting.
9 00:01:04.640 ⇒ 00:01:07.909 Amber Lin: I guess, Utam, will you be there?
10 00:01:08.600 ⇒ 00:01:11.789 Uttam Kumaran: No, I’m not gonna be on there, because I’m not working…
11 00:01:12.330 ⇒ 00:01:17.220 Uttam Kumaran: I’m not working on… on them, so I just assume Zoran, you and Shreya are gonna be leading that.
12 00:01:17.780 ⇒ 00:01:26.920 Zoran Selinger: Yeah, yeah, yeah, that’s fine. Don’t see Shreya on the meeting invite, not… Not sure.
13 00:01:27.050 ⇒ 00:01:30.429 Zoran Selinger: see 4 people, and I don’t see Shreya there.
14 00:01:30.950 ⇒ 00:01:40.420 Amber Lin: I see. I can’t edit the meeting because it’s Robert’s meeting room. We can send the Zoom link to Shreya if we want her to join.
15 00:01:40.790 ⇒ 00:01:45.379 Uttam Kumaran: Yeah, can you just… can we do that? Can we do that now, just in Slack, and you can just say…
16 00:01:46.410 ⇒ 00:01:48.339 Uttam Kumaran: Join this at whatever time.
17 00:01:48.680 ⇒ 00:01:50.220 Amber Lin: Yeah, gotcha.
18 00:01:50.630 ⇒ 00:01:51.370 Amber Lin: Okay.
19 00:01:51.370 ⇒ 00:02:02.079 Zoran Selinger: Yeah, because that’s a big part of today’s conversation, should probably be Shreya, because we started doing, kind of, data modeling and all that last time.
20 00:02:02.080 ⇒ 00:02:06.349 Uttam Kumaran: Can Treya hop on… can Trey hop on this meeting, Amber? Did you… did you message her?
21 00:02:06.350 ⇒ 00:02:09.300 Amber Lin: Let me grab…
22 00:02:09.960 ⇒ 00:02:14.820 Amber Lin: Let me send this link to her. No, I didn’t. I’m just gonna send it to her now.
23 00:02:15.290 ⇒ 00:02:18.889 Uttam Kumaran: Yeah, so I guess, Zora, I just wanted to kind of… I know, because he’s,
24 00:02:19.150 ⇒ 00:02:28.890 Uttam Kumaran: Robert’s in and out today. I just wanted to make sure that you had everything you needed, and if anything, I can pulse check on.
25 00:02:29.290 ⇒ 00:02:30.660 Uttam Kumaran: Let me know.
26 00:02:31.820 ⇒ 00:02:48.969 Zoran Selinger: Yeah, so, I mean, I don’t really have a view of, of, kind of what’s everything that we agreed to do with them, but I can keep the conversation to only topics that, that we already… that we know that we’re doing, right? Sure.
27 00:02:49.130 ⇒ 00:02:56.109 Zoran Selinger: So, that’s fine. Those things are the priority anyway, so we can keep the conversation there, yeah.
28 00:02:56.290 ⇒ 00:03:01.219 Zoran Selinger: That’s no problem. We’ll need a few updates from them, I know what to ask there.
29 00:03:01.220 ⇒ 00:03:01.760 Uttam Kumaran: Okay.
30 00:03:01.760 ⇒ 00:03:08.129 Zoran Selinger: I’ll comment one email with the Amplitude product team, and yeah, it’ll be good, yeah.
31 00:03:08.130 ⇒ 00:03:08.740 Uttam Kumaran: Okay.
32 00:03:09.170 ⇒ 00:03:14.840 Uttam Kumaran: Okay, I’m okay with that, as long as you’re confident to keep that stuff rolling,
33 00:03:15.220 ⇒ 00:03:16.820 Uttam Kumaran: I think Robert is…
34 00:03:16.940 ⇒ 00:03:26.129 Uttam Kumaran: I’m gonna see if you can join this, but if he’s… if he’s on, then I think he’ll… he’ll sort of just play quarterback. If not, then just keep pushing your stuff.
35 00:03:26.800 ⇒ 00:03:27.350 Zoran Selinger: Awesome.
36 00:03:27.900 ⇒ 00:03:31.169 Uttam Kumaran: And then, yeah, I’m kind of interested to hear what,
37 00:03:31.500 ⇒ 00:03:33.740 Uttam Kumaran: what Shreya’s gonna present as well.
38 00:03:35.620 ⇒ 00:03:43.689 Zoran Selinger: Yeah, just not 100% sure she is aware of this meeting, because she’s not on the invite, so I’m not sure.
39 00:03:44.630 ⇒ 00:03:58.110 Amber Lin: Yeah, I just messaged Shreya on a private message about this current meeting and the next one with the client. I also messaged Robert if he can add Shreya to the call. He said he’ll join part of the call today.
40 00:03:58.270 ⇒ 00:04:00.040 Zoran Selinger: Oh, okay, excellent.
41 00:04:08.090 ⇒ 00:04:09.169 Zoran Selinger: No, it’s good.
42 00:04:13.890 ⇒ 00:04:17.200 Uttam Kumaran: Okay.
43 00:04:17.410 ⇒ 00:04:23.609 Uttam Kumaran: Great, I mean, that’s kind of really what I wanted to cover, like, I just… if… Anne-Ray, let me know if she’s gonna join, or…
44 00:04:23.810 ⇒ 00:04:26.369 Uttam Kumaran: I just want to make sure she knows
45 00:04:26.510 ⇒ 00:04:29.769 Uttam Kumaran: If she’s gonna be presenting stuff, that she’s prepared to do that.
46 00:04:42.030 ⇒ 00:04:44.169 Uttam Kumaran: You’re on mute. You’re talking.
47 00:04:45.260 ⇒ 00:04:50.400 Amber Lin: Sorry, haven’t heard from her, just messaged… I’ll message in the channel.
48 00:04:50.870 ⇒ 00:04:52.540 Amber Lin: To say…
49 00:04:52.540 ⇒ 00:04:55.189 Uttam Kumaran: Can you just… can you, huddle? Just call her?
50 00:04:55.440 ⇒ 00:04:56.670 Amber Lin: Yeah, sure.
51 00:04:59.090 ⇒ 00:05:00.540 Amber Lin: Give me one sec.
52 00:05:05.480 ⇒ 00:05:18.259 Uttam Kumaran: And then, Zora, also, I wanted to see, maybe I just grab, like, 30 minutes with you tomorrow. We’re… we’re thinking about looping you into another client, but I just wanted to kind of get your sense on availability and stuff.
53 00:05:18.540 ⇒ 00:05:21.649 Uttam Kumaran: I don’t know if you want to chat about that.
54 00:05:21.920 ⇒ 00:05:22.500 Uttam Kumaran: I probably.
55 00:05:22.500 ⇒ 00:05:22.950 Zoran Selinger: True.
56 00:05:22.950 ⇒ 00:05:23.660 Uttam Kumaran: I blew tomorrow.
57 00:05:23.660 ⇒ 00:05:25.339 Zoran Selinger: That’s probably better. Yep.
58 00:05:25.720 ⇒ 00:05:30.820 Uttam Kumaran: Okay, yeah, I’ll be on until, like, 4.30 my time, but it’ll be probably too late for you, right?
59 00:05:32.440 ⇒ 00:05:39.810 Zoran Selinger: I mean… As early as you can would be… would be good.
60 00:05:41.090 ⇒ 00:05:48.550 Uttam Kumaran: Tomorrow morning, my time’s better, so I’ll just… Yeah, okay, yeah, that’s fine. My schedule’s pretty good tomorrow, so…
61 00:05:49.060 ⇒ 00:05:49.660 Uttam Kumaran: Okay.
62 00:05:49.660 ⇒ 00:05:52.409 Zoran Selinger: When you get online, let me know, and we’ll talk.
63 00:05:52.790 ⇒ 00:05:54.900 Uttam Kumaran: What do you think about stuff for Ellie so far?
64 00:05:56.510 ⇒ 00:06:12.470 Zoran Selinger: I think… I think they have a lot of things, in the pipeline that is… they started but never finished, so there are some easy wins there, for sure. I think their customer profiles in Amplitude looked
65 00:06:12.500 ⇒ 00:06:28.940 Zoran Selinger: look pretty good already. Health… like, helpful integration looks pretty good. There’s a ton of opportunity for data warehouse and profile enrichment and all that stuff, of course. But right now, like, they’re stuck on basic things, like,
66 00:06:29.000 ⇒ 00:06:34.040 Zoran Selinger: I… proper, proper…
67 00:06:34.820 ⇒ 00:06:49.969 Zoran Selinger: like, linking to Google Ads and Facebook, which, I mean, their partners, their franchisees need that immediately. So, just need to get that out of the way. They… looks like,
68 00:06:50.000 ⇒ 00:07:04.229 Zoran Selinger: the problems we had with Google Ads linking is something to do with them actually entering an alpha program for that particular connection. That is actually not well documented, so.
69 00:07:04.230 ⇒ 00:07:04.890 Uttam Kumaran: Hmm.
70 00:07:05.030 ⇒ 00:07:14.050 Zoran Selinger: There seems to be a misunderstanding also. I was reading an email with the product team, And,
71 00:07:14.410 ⇒ 00:07:26.780 Zoran Selinger: I think Allison, got something wrong. They clearly said that we cannot link with MCC accounts, there, so… but I would like to… I will also,
72 00:07:26.990 ⇒ 00:07:33.449 Zoran Selinger: She included me in that email, so I think I might jump in and ask for that feature at some point.
73 00:07:33.450 ⇒ 00:07:58.439 Zoran Selinger: Because it’s a… it’s not a difficult one to add. We just need another… another parameter that we can add. Because in that… in that conversion uploads, you can simply… you can have additional parameter that says, okay, this is my MCC ID, this is the subaccount ID, and the upload works. So it’s an easy, easy one to do. I think it might be worthwhile to just ask for that feature itself.
74 00:07:58.440 ⇒ 00:07:59.270 Zoran Selinger: some point.
75 00:08:00.490 ⇒ 00:08:16.689 Zoran Selinger: So, yeah, there’s a few bits and pieces, but I think they’ll be extremely happy with us just enabling Google Ads right now for them, which we’ve done, we just need to, we just need to get the first partners on board.
76 00:08:17.210 ⇒ 00:08:18.270 Uttam Kumaran: Okay, okay, great.
77 00:08:18.270 ⇒ 00:08:19.510 Zoran Selinger: We’ll be good, Ariel.
78 00:08:19.940 ⇒ 00:08:42.429 Zoran Selinger: Yeah, ton of opportunity. Yeah, data… data’s collecting, we have plenty. Obviously, the, there’s quite a few steps in the process, so obviously every step is an opportunity to either for… for improvement on… on conversion, or something else for segmentation, all that, so… and they are collecting it, so I think, ton of opportunity for RAC. Okay.
79 00:08:42.460 ⇒ 00:08:50.499 Zoran Selinger: you know, feature engineering and all that stuff. But that’s… that’s the things you guys understand better than I do, so…
80 00:08:50.500 ⇒ 00:08:54.780 Uttam Kumaran: Yeah, I think the biggest thing is, Amber, like, this project roadmap
81 00:08:54.960 ⇒ 00:09:06.179 Uttam Kumaran: I think… can we get Zoran to give us feedback on that, too? Like, did… did Robert already give his… oh, I think you already did give your feedback, so yeah, probably just waiting to confirm that, right?
82 00:09:07.610 ⇒ 00:09:09.500 Amber Lin: You mean on the project plan, right?
83 00:09:09.680 ⇒ 00:09:10.500 Uttam Kumaran: Yeah.
84 00:09:10.500 ⇒ 00:09:19.770 Amber Lin: Yeah, we just synced earlier today for half an hour. We adjusted the milestones, so it should be looking correctly. Sharia didn’t have much…
85 00:09:19.910 ⇒ 00:09:34.119 Amber Lin: idea of what other we’re doing than tracking, so she probably will need some more onboarding, or I don’t know where her responsibilities end, but I think this is good to just do a final check with Robert, and then add it to the year.
86 00:09:34.460 ⇒ 00:09:42.389 Uttam Kumaran: Yeah, I think big thing for this week as a goal, maybe just keep hitting Robert to get him to approve that. He’s talking to them about,
87 00:09:42.590 ⇒ 00:09:47.210 Uttam Kumaran: I believe, like, expansion or renewal, like, This week, so…
88 00:09:47.210 ⇒ 00:09:47.670 Amber Lin: Hmm.
89 00:09:47.670 ⇒ 00:09:58.049 Uttam Kumaran: I want, like, this week, if we can close the loop between what’s in his brain on the sales side, and what this crew needs to execute, and that could get codified in those documents, that’s…
90 00:09:58.610 ⇒ 00:09:59.370 Amber Lin: Okay.
91 00:09:59.730 ⇒ 00:10:02.569 Uttam Kumaran: I would just keep spamming him until he gets that done.
92 00:10:02.570 ⇒ 00:10:12.360 Amber Lin: Awesome. I’m thinking if we need any PM rituals, any stand-ups, or planning on this client…
93 00:10:12.820 ⇒ 00:10:15.539 Amber Lin: I feel like, for sure, yeah.
94 00:10:15.910 ⇒ 00:10:24.540 Uttam Kumaran: Like, I think… well, I think Shreya… yeah, I mean, I think there’s… now that there’s at least 3 people involved, I think there’s gonna have to be some type of, like.
95 00:10:25.670 ⇒ 00:10:31.440 Uttam Kumaran: meetings between… during the week, for sure, for us internally, and with the client. So, yeah, definitely.
96 00:10:31.920 ⇒ 00:10:47.569 Amber Lin: Okay. Client meetings are usually on Tuesdays. I’ll grab a time for us to do internal check-ins. I’ll probably also put in a pre-meeting for our Tuesday client meetings. Zoran, what is a good time frame for you, usually?
97 00:10:47.740 ⇒ 00:10:50.389 Zoran Selinger: I mean, we have those already penciled in.
98 00:10:51.020 ⇒ 00:10:55.960 Zoran Selinger: And that’s… So this is a recurring meeting that we have.
99 00:10:56.120 ⇒ 00:11:00.400 Amber Lin: Oh yeah, I know, the client is recurring, we don’t have any internal meetings yet.
100 00:11:00.630 ⇒ 00:11:06.309 Zoran Selinger: So, we were, we were, we were doing, kind of Mondays?
101 00:11:06.540 ⇒ 00:11:11.590 Zoran Selinger: Monday at the same time, something like that.
102 00:11:11.590 ⇒ 00:11:12.540 Amber Lin: I see.
103 00:11:13.220 ⇒ 00:11:21.989 Zoran Selinger: I mean, this time of day, I don’t really have other ones, because this is very late for me, so I don’t usually have meetings this time.
104 00:11:21.990 ⇒ 00:11:26.750 Amber Lin: Let’s see, my Mondays are, way too full. Maybe we could do some.
105 00:11:26.750 ⇒ 00:11:45.590 Uttam Kumaran: Yeah, maybe, Amber, just call… just call… call Robert. I just feel like the project plan and what the rituals, you just have to make a decision with him on it. Okay. So, call him and just make the decisions. I… yeah, I would just agree with him on what those needs to be, and just keep calling him until you figure that out, so…
106 00:11:48.370 ⇒ 00:11:51.079 Uttam Kumaran: Okay, alright, I’m gonna jump then, let me know how it goes.
107 00:11:51.840 ⇒ 00:11:52.450 Amber Lin: Alright.
108 00:11:52.450 ⇒ 00:11:53.440 Zoran Selinger: Thank you.
109 00:11:53.440 ⇒ 00:11:54.329 Uttam Kumaran: Thank you. Bye.
110 00:11:54.330 ⇒ 00:11:54.830 Zoran Selinger: I’m a…