Meeting Title: Ellie Project Roadmap Check Date: 2025-09-02 Meeting participants: Amber Lin, Zoran Selinger
WEBVTT
1 00:00:24.350 ⇒ 00:00:25.480 Zoran Selinger: Hammer.
2 00:00:25.970 ⇒ 00:00:26.980 Amber Lin: Hello!
3 00:00:27.440 ⇒ 00:00:28.320 Zoran Selinger: Hi, hi.
4 00:00:28.870 ⇒ 00:00:47.679 Amber Lin: Hi, I mostly just wanna say hi, and also check on Ellie, because I know we’re doing that project, but Robert’s gonna be out, and it seems like… I synced with, Shreya last week, it didn’t seem like she has much context on this, so I wanted to check with you.
5 00:00:47.680 ⇒ 00:00:53.809 Amber Lin: To make sure that we have, the right tickets for the roadmap, and then to get some estimates, so that I can…
6 00:00:53.940 ⇒ 00:00:57.470 Zoran Selinger: Yeah, I understand. Where’s Robert, though? Everyone’s telling me.
7 00:00:57.470 ⇒ 00:01:10.049 Amber Lin: Robert is actually, I think he’s in Kazakhstan. He’s helping set up a data camp for the… for the youth and people in early careers there, so, he’s doing…
8 00:01:10.230 ⇒ 00:01:11.230 Amber Lin: Over there.
9 00:01:11.230 ⇒ 00:01:13.340 Zoran Selinger: Do we know how long it’s gonna be?
10 00:01:13.960 ⇒ 00:01:22.140 Amber Lin: He will be out… I think he’ll still be available 2-3 hours a day. That will be maybe until Thursday this week.
11 00:01:22.270 ⇒ 00:01:29.050 Zoran Selinger: Okay, okay, that’s… that’s not too bad. Okay, cool, let me see… where’s that?
12 00:01:31.110 ⇒ 00:01:33.480 Zoran Selinger: Page you sent me?
13 00:01:33.640 ⇒ 00:01:35.359 Amber Lin: It’s in the Ali channel.
14 00:01:35.820 ⇒ 00:01:38.659 Amber Lin: the internal LE client channel.
15 00:01:39.350 ⇒ 00:01:40.150 Zoran Selinger: Yeah.
16 00:01:42.460 ⇒ 00:01:47.289 Zoran Selinger: Is that initial tick? No, that’s not initial tickets. What’s the name of the… of the.
17 00:01:47.290 ⇒ 00:01:51.150 Amber Lin: That’s the project, project roadmap.
18 00:01:58.320 ⇒ 00:02:00.620 Zoran Selinger: I don’t see a link to that…
19 00:02:01.550 ⇒ 00:02:02.164 Amber Lin: Mmm…
20 00:02:03.990 ⇒ 00:02:12.209 Zoran Selinger: Okay, I’ll just get it from… you’re writing… to me on… Linear, right?
21 00:02:13.130 ⇒ 00:02:18.509 Amber Lin: Ashley, let me pull it up for you, just a second.
22 00:02:26.730 ⇒ 00:02:27.910 Zoran Selinger: Project format.
23 00:02:27.910 ⇒ 00:02:29.619 Amber Lin: That will be on Notion.
24 00:02:29.620 ⇒ 00:02:30.380 Zoran Selinger: Got it.
25 00:02:30.700 ⇒ 00:02:31.400 Zoran Selinger: Mmm.
26 00:02:39.040 ⇒ 00:02:43.060 Zoran Selinger: Yes, I was adding a few things, a few comments in there.
27 00:02:43.290 ⇒ 00:02:46.880 Zoran Selinger: When you first pinged me?
28 00:02:49.400 ⇒ 00:02:54.950 Zoran Selinger: Yeah, end-to-end pipeline, clients… Data across…
29 00:02:55.960 ⇒ 00:02:59.150 Zoran Selinger: Yeah, okay, so I wouldn’t know about Valent.
30 00:02:59.280 ⇒ 00:03:06.020 Zoran Selinger: That’s not something I’m gonna be involved with, most likely, at least not… not at the get-go.
31 00:03:08.130 ⇒ 00:03:12.829 Zoran Selinger: Single customer profile, yeah, we wanna, we, we want,
32 00:03:13.200 ⇒ 00:03:16.569 Zoran Selinger: Kind of the… the amplitude data to have everything.
33 00:03:17.580 ⇒ 00:03:21.300 Zoran Selinger: There, that’s, that’s the, that’s the goal.
34 00:03:21.760 ⇒ 00:03:39.200 Zoran Selinger: for Amplitude to have a really full, full, basically all the interactions that they had, with the business to be in there, in a nice timeline, and with… with all the event property, all the events and events prop… event properties that need to be there, of course.
35 00:03:40.640 ⇒ 00:03:43.260 Zoran Selinger: Conversion tracking, yes.
36 00:03:43.520 ⇒ 00:03:48.069 Zoran Selinger: So, we will not flow into GA4, maybe.
37 00:03:48.200 ⇒ 00:03:53.640 Zoran Selinger: So, we have to discuss that. So, last week’s,
38 00:03:54.300 ⇒ 00:04:03.729 Zoran Selinger: Last week’s, call actually finished with us not being sure whether GA4 is a necessity or not.
39 00:04:04.400 ⇒ 00:04:05.040 Amber Lin: Oh, I…
40 00:04:05.040 ⇒ 00:04:21.920 Zoran Selinger: We seem to agree on it as well. So initially, I was talking to Robert, and we had doubts there that we need the GA4, and I mentioned it in last week’s call, and they agreed.
41 00:04:21.950 ⇒ 00:04:25.630 Zoran Selinger: And we don’t have a clear answer so far.
42 00:04:25.640 ⇒ 00:04:37.280 Zoran Selinger: Right now, the priority is very clear, and that’s for Meta and Google Ads to work properly. So that’s the highest priority right now.
43 00:04:37.280 ⇒ 00:04:55.550 Zoran Selinger: And, that’s basically it. GA4, we don’t really need for much, especially… I mean, Amplitude is usually used, like, fully for product analytics, right? And GA4 is for marketing analytics.
44 00:04:56.320 ⇒ 00:05:05.080 Zoran Selinger: But we… we fully intend to collect and analyze marketing analytics inside Amplitude.
45 00:05:06.000 ⇒ 00:05:06.480 Amber Lin: Okay.
46 00:05:06.480 ⇒ 00:05:10.140 Zoran Selinger: So, GF4 really might be redundant there.
47 00:05:10.500 ⇒ 00:05:11.620 Amber Lin: Okay, gotcha.
48 00:05:12.510 ⇒ 00:05:27.119 Amber Lin: I… I want to check on the milestones, mostly, of, now that we clarified what the workflows are, are these milestones accurate? Are… I just want to make sure that we
49 00:05:27.120 ⇒ 00:05:32.859 Amber Lin: We have milestones so that we can know where we stand in terms of project completion.
50 00:05:34.290 ⇒ 00:05:39.760 Zoran Selinger: Yeah, so, so, third milestone… no, so this is… this is not gonna be me.
51 00:05:40.660 ⇒ 00:05:41.550 Amber Lin: Okay.
52 00:05:41.550 ⇒ 00:05:42.800 Zoran Selinger: So, first one.
53 00:05:42.800 ⇒ 00:05:43.800 Amber Lin: that, actually.
54 00:05:43.800 ⇒ 00:05:53.400 Zoran Selinger: milestone 1, that’s not gonna be me. Yeah, yeah. So, I’m mostly for… And mostly for tracking.
55 00:05:53.750 ⇒ 00:05:59.269 Amber Lin: So I’m gonna… I’m gonna figure out the tracking on the website itself.
56 00:05:59.270 ⇒ 00:06:02.710 Zoran Selinger: So, basically, anything to do with tags.
57 00:06:02.740 ⇒ 00:06:25.569 Zoran Selinger: And maybe, and maybe kind of integration between Google Ads, Google Analytics, if need be, Google Tag Manager, anything around there, that’s gonna be me, at least for a while now. I wanna do… do those things. I can do… I can do other cool stuff, but for now, I’m not gonna… I’m not gonna work on… on… on pipelines.
58 00:06:25.720 ⇒ 00:06:29.610 Zoran Selinger: That’s gonna be someone from the data team.
59 00:06:32.250 ⇒ 00:06:36.199 Amber Lin: When you say data team, data team, or Ellie’s data team?
60 00:06:36.440 ⇒ 00:06:37.970 Zoran Selinger: Sorry, second?
61 00:06:37.970 ⇒ 00:06:44.209 Amber Lin: When you talk about pipelines, and you say data team, do you mean Ellie’s data team, or do you mean our data team?
62 00:06:44.900 ⇒ 00:06:46.819 Zoran Selinger: I’m talking about our data team.
63 00:06:46.820 ⇒ 00:06:47.700 Amber Lin: Oh, okay.
64 00:06:47.980 ⇒ 00:07:02.759 Zoran Selinger: Because I think what you just said, what you wrote here, this is something that we want to do, absolutely, not their data team. They, for example, this Azure pipeline, from the conversations we had, they did start this.
65 00:07:02.890 ⇒ 00:07:06.190 Amber Lin: But I know Robert’s intention was to.
66 00:07:06.190 ⇒ 00:07:11.200 Zoran Selinger: eventually, Kind of take over that and start working on it as well.
67 00:07:13.180 ⇒ 00:07:16.720 Amber Lin: Gotcha. Yeah. And then, same for Healthfully.
68 00:07:16.950 ⇒ 00:07:26.600 Zoran Selinger: Yes, so I might touch that part, but I’m not… I’m not 100% sure what’s involved there. I know, you… you had…
69 00:07:27.080 ⇒ 00:07:39.339 Zoran Selinger: in the company, you… maybe it was only Robert, I would… I’m not sure. Helpfully, it’s not a very, a very, known
70 00:07:39.890 ⇒ 00:07:40.500 Zoran Selinger: app.
71 00:07:41.310 ⇒ 00:07:44.689 Zoran Selinger: But Robert already has, has experience with it.
72 00:07:44.690 ⇒ 00:07:45.830 Amber Lin: Hmm, okay.
73 00:07:47.170 ⇒ 00:07:56.070 Zoran Selinger: Yeah, so I’m not sure how Robert sees my role in it, but I think I might be involved in figuring that out.
74 00:07:56.170 ⇒ 00:07:57.800 Zoran Selinger: Yeah.
75 00:07:58.290 ⇒ 00:07:59.150 Amber Lin: Gotcha.
76 00:07:59.440 ⇒ 00:08:03.640 Amber Lin: And then… what’s DW? Do you know anything about that?
77 00:08:04.010 ⇒ 00:08:05.059 Zoran Selinger: Sorry, second?
78 00:08:05.310 ⇒ 00:08:11.250 Amber Lin: What’s DW? I’m on the… actually, let me share my screen so we can be on the same page.
79 00:08:11.390 ⇒ 00:08:19.059 Amber Lin: Right now, I’m still on milestone 1. What is this, DW, so the.
80 00:08:19.060 ⇒ 00:08:23.099 Zoran Selinger: Oh, it’s, it’s very likely Data Warehouse.
81 00:08:24.440 ⇒ 00:08:26.710 Amber Lin: Data warehouse.
82 00:08:26.950 ⇒ 00:08:30.180 Amber Lin: Yeah, it’s, it’s slightly data warehouse.
83 00:08:30.180 ⇒ 00:08:34.850 Zoran Selinger: we… I mean, I don’t think we mentioned,
84 00:08:35.110 ⇒ 00:08:43.879 Zoran Selinger: I don’t think we mentioned the exact solution for it, but I think they’re leaning towards Azure because of compliance.
85 00:08:44.280 ⇒ 00:08:54.250 Zoran Selinger: features that they have in Azure. So, whatever’s the data warehouse solution in Azure, this week, Google.
86 00:08:56.840 ⇒ 00:08:57.680 Amber Lin: Hmm, okay.
87 00:08:57.680 ⇒ 00:09:00.660 Zoran Selinger: What’s the name of their solution?
88 00:09:01.150 ⇒ 00:09:03.070 Amber Lin: Azure Synapse.
89 00:09:03.160 ⇒ 00:09:04.350 Zoran Selinger: Perhaps.
90 00:09:04.680 ⇒ 00:09:05.740 Amber Lin: Okay.
91 00:09:06.730 ⇒ 00:09:13.739 Amber Lin: On the… I just want to check on all the milestones, and then want to add.
92 00:09:13.740 ⇒ 00:09:14.230 Zoran Selinger: D.
93 00:09:14.230 ⇒ 00:09:26.399 Amber Lin: of what we’re doing, say, in the next two weeks or a month. So, on the tagging and tracking side, so, inventory all amplitude events and properties, that will be you, right?
94 00:09:27.780 ⇒ 00:09:31.909 Zoran Selinger: No, no, no, not at all. So Shia is already working on that.
95 00:09:32.110 ⇒ 00:09:43.770 Zoran Selinger: Oh, okay. So she, she started working on the tracking plan document, basically, and, and Robert, they started working on the kind of data model and everything else.
96 00:09:44.440 ⇒ 00:09:54.559 Zoran Selinger: That’s, that’s… I don’t know if you, you saw, a recording of a meeting of last week, so Shreya was, was,
97 00:09:55.310 ⇒ 00:09:57.930 Zoran Selinger: Was working, working on that.
98 00:09:58.620 ⇒ 00:10:02.039 Amber Lin: Gotcha. What’s the data model? Do we need a data model?
99 00:10:02.040 ⇒ 00:10:05.450 Zoran Selinger: I mean, that’s a… that’s a, like, a graph representation.
100 00:10:05.450 ⇒ 00:10:06.520 Amber Lin: Oh, I see.
101 00:10:06.520 ⇒ 00:10:07.880 Zoran Selinger: So that is flowing.
102 00:10:09.080 ⇒ 00:10:18.839 Amber Lin: What about these? Are these valid tickets? I asked her last week, she was… she didn’t really give me anything other than she was working on the tracking plan, so I…
103 00:10:18.840 ⇒ 00:10:33.889 Zoran Selinger: So, this will be… so flagging will be definitely a part of it. For example, I know we have a problem with Helpfully, because they’re sending information that we don’t want to have, for example.
104 00:10:34.210 ⇒ 00:10:39.770 Zoran Selinger: So, PHI risk is higher than we want it to be.
105 00:10:41.180 ⇒ 00:11:00.480 Zoran Selinger: So we want to limit, and I mean, the client, Alison, already requested for them to limit it to only a few, few properties and few events, but they’re not doing it. We’re getting everything from helpfully. So, that’s something to,
106 00:11:00.630 ⇒ 00:11:09.000 Zoran Selinger: to figure out. Maybe we can ask today if they’ve made any progress there, in terms of limiting that.
107 00:11:10.280 ⇒ 00:11:25.940 Zoran Selinger: So, I know the client themselves, Alison, made a lot of work on, you know, figuring out what events we have, what properties we need to have, and then Shreya and Robert have done their own work there, so
108 00:11:26.280 ⇒ 00:11:28.989 Zoran Selinger: To be a little bit of syncing between… between them.
109 00:11:28.990 ⇒ 00:11:29.340 Amber Lin: Gotcha.
110 00:11:29.340 ⇒ 00:11:33.790 Zoran Selinger: To actually settle on the, on the, on the data, there.
111 00:11:35.240 ⇒ 00:11:35.850 Zoran Selinger: Yeah.
112 00:11:37.300 ⇒ 00:11:47.180 Amber Lin: Gotcha, awesome. After that, are we doing customer profile enrichment and then conversion event pipelining, or do you know if these are things that we’re gonna do?
113 00:11:47.180 ⇒ 00:11:53.240 Zoran Selinger: this is something that, I mean, I… I mean, I only just arrived two weeks ago, but
114 00:11:53.660 ⇒ 00:11:55.880 Zoran Selinger: Like, that particular thing…
115 00:11:56.240 ⇒ 00:12:02.430 Zoran Selinger: customer profile enrichment seems to me like that’s exactly what we do. I think that’s really important.
116 00:12:02.600 ⇒ 00:12:03.220 Amber Lin: I see.
117 00:12:03.220 ⇒ 00:12:13.059 Zoran Selinger: So, to stream, to use Data Warehouse to… to enrich amplitude profiles, is gonna be… I think it’s gonna be very important.
118 00:12:13.480 ⇒ 00:12:17.360 Amber Lin: Okay. Would you be doing this, or would Robert be?
119 00:12:17.360 ⇒ 00:12:25.819 Zoran Selinger: No, no, no, no, no. So I won’t be doing any data warehouse task, at least for a while, because it’s not my specialty.
120 00:12:26.100 ⇒ 00:12:26.790 Amber Lin: Okay.
121 00:12:28.110 ⇒ 00:12:30.300 Amber Lin: I see, so we need…
122 00:12:36.150 ⇒ 00:12:38.810 Amber Lin: Okay.
123 00:12:40.130 ⇒ 00:12:41.550 Amber Lin: Conversions…
124 00:12:41.780 ⇒ 00:12:42.880 Zoran Selinger: Exactly.
125 00:12:42.880 ⇒ 00:12:45.020 Amber Lin: These are… okay.
126 00:12:45.920 ⇒ 00:12:48.560 Amber Lin: Is this something that you would be doing?
127 00:12:50.010 ⇒ 00:12:51.940 Zoran Selinger: So…
128 00:12:52.750 ⇒ 00:13:10.160 Zoran Selinger: So, like I said, anything geofor-related is still a question of if we’re gonna do, but if yes, yes, that is exactly it. So, anonymizing conversions, so that’s a few settings that need to be there.
129 00:13:10.770 ⇒ 00:13:24.420 Zoran Selinger: Yes, developing a PII stripping process, that sounds alright. Yeah, conversion API integration, sure, that’s it, that sounds… that’s it, that’s for me.
130 00:13:24.420 ⇒ 00:13:29.480 Amber Lin: And then… Oh, so Milestone 4 would all be you, and then Milestone 5…
131 00:13:29.480 ⇒ 00:13:31.900 Zoran Selinger: Yeah, that would be me, that’s correct there.
132 00:13:32.090 ⇒ 00:13:35.950 Amber Lin: Awesome. Reporting, enablement…
133 00:13:36.430 ⇒ 00:13:36.879 Zoran Selinger: Did you know?
134 00:13:36.880 ⇒ 00:13:40.439 Amber Lin: It’s, like, finally, like, the final steps, I don’t think Assassin’ plays.
135 00:13:40.440 ⇒ 00:13:41.900 Zoran Selinger: Milestone 5…
136 00:13:42.480 ⇒ 00:13:44.250 Zoran Selinger: Janet had a comment?
137 00:13:44.720 ⇒ 00:13:47.799 Zoran Selinger: thought I added a comment. So…
138 00:13:50.940 ⇒ 00:14:01.040 Zoran Selinger: I thought I did a comment there. So this GA4 Google Ads, that’s not gonna happen. We are going straight from Amplitude to Google Ads.
139 00:14:03.150 ⇒ 00:14:05.740 Amber Lin: Yeah, so that one. We are going straight.
140 00:14:06.270 ⇒ 00:14:09.469 Zoran Selinger: So we’re not doing, GA4 yet.
141 00:14:09.790 ⇒ 00:14:24.869 Zoran Selinger: So, this is what we are working on right now. I mean, that’s basically done, I had to… I had to debug the native amplitude connection, and we figure out what needs to happen there. It’s terribly documented, but…
142 00:14:25.440 ⇒ 00:14:31.189 Zoran Selinger: So that’s already there. Allison is now working on linking the first…
143 00:14:35.510 ⇒ 00:14:36.630 Zoran Selinger: I’ll move this up. Yeah, yeah.
144 00:14:36.630 ⇒ 00:14:37.899 Amber Lin: the first milestone.
145 00:14:38.210 ⇒ 00:14:52.530 Zoran Selinger: Sure, I think that that fits, and that’s… that’s me. This is what… today on the call, that’s all we’re talking about for now. That’s literally the only thing I’ve done so far for them.
146 00:14:53.560 ⇒ 00:14:55.990 Zoran Selinger: I’ve been working on that particular thing.
147 00:14:57.270 ⇒ 00:15:07.189 Amber Lin: I see. Are we doing the meta, confirming on meta and confirming on Google Ads? Is that something that we’re doing, like, pretty… pretty soon, since we’re already.
148 00:15:07.190 ⇒ 00:15:24.339 Zoran Selinger: Yeah, we should do that pretty soon. I’m just waiting on… to get this Google Ads linking to the Google Ads linking out of the way, because it’s the absolute highest priority. Their partners have problems advertising without it.
149 00:15:25.360 ⇒ 00:15:32.459 Zoran Selinger: They don’t have a full visibility on how successful their campaigns are without it. This is why it’s an absolute priority.
150 00:15:32.740 ⇒ 00:15:35.879 Amber Lin: Gotcha.
151 00:15:36.260 ⇒ 00:15:37.240 Amber Lin: Rose.
152 00:15:37.520 ⇒ 00:15:41.500 Amber Lin: Okay, gotcha, so I’m gonna… Delete that milestone.
153 00:15:41.660 ⇒ 00:15:47.999 Amber Lin: I think… Is this something we’re doing pretty soon, Milestone 4?
154 00:15:48.830 ⇒ 00:15:55.030 Zoran Selinger: So… I think, that might be, yeah, that might be next, yes.
155 00:15:55.260 ⇒ 00:16:01.280 Amber Lin: Gotcha, so I’ll move this… I will move this up before the custom profile enrichment, right?
156 00:16:02.860 ⇒ 00:16:04.509 Amber Lin: Or is it just two work streams?
157 00:16:04.510 ⇒ 00:16:11.799 Zoran Selinger: I think… yeah, yeah. Because anything… so, basically, this is the idea. Anything that enables.
158 00:16:12.830 ⇒ 00:16:17.539 Zoran Selinger: correct advertising right now, at least just to have
159 00:16:17.730 ⇒ 00:16:22.410 Zoran Selinger: Accurate conversion numbers is absolutely top priority.
160 00:16:22.920 ⇒ 00:16:35.660 Zoran Selinger: Because they don’t have it at the moment, they don’t have visibility, they don’t have good visibility, and they’re just… they’re stuck. They’re kind of… their partners are afraid, the franchisees are afraid to spend.
161 00:16:35.660 ⇒ 00:16:42.350 Amber Lin: Because they don’t have visibility on the effectiveness. So this is an absolute priority right now.
162 00:16:42.960 ⇒ 00:16:44.700 Amber Lin: I see.
163 00:16:44.890 ⇒ 00:16:51.570 Amber Lin: So, is valid and healthfully a priority? Because I know the ad spend might be more important than those.
164 00:16:51.940 ⇒ 00:17:09.310 Zoran Selinger: So, so I know that Valent is not going to be the priority right now. They… they started the project, but that’s gonna take a while, but Healthfully is… let’s say it’s a part of that. We are already receiving data from Healthfully to Amplitude.
165 00:17:09.310 ⇒ 00:17:18.399 Zoran Selinger: So we have healthful events in amplitude, and they seem to be correct, and there’s good teaching of the profiles there.
166 00:17:18.780 ⇒ 00:17:25.709 Zoran Selinger: So they initially thought that the stitching isn’t working, but we looked at it, and it’s working, so I’m not sure…
167 00:17:26.140 ⇒ 00:17:36.030 Zoran Selinger: What exactly we need to fix unhealthily, apart from them not sending so many… so much data to us.
168 00:17:36.650 ⇒ 00:17:39.790 Amber Lin: So part of that, I’m not sure what’s next.
169 00:17:39.990 ⇒ 00:17:41.000 Amber Lin: Gotcha, okay.
170 00:17:41.000 ⇒ 00:17:42.380 Zoran Selinger: You’re a good, yeah.
171 00:17:42.380 ⇒ 00:17:52.539 Amber Lin: Because I took all of these from transcripts, and this is AI-generated with some edits, so I really don’t know much what is going on for this client, so thank you for the…
172 00:17:52.540 ⇒ 00:18:09.250 Zoran Selinger: prioritization. Yeah, I mean, that’s what I could figure from… from working on this one task and having those conversations as well. I’m not project managing this, so I’m not sure where everything is either. I’m trying to help you just as much as I can.
173 00:18:09.250 ⇒ 00:18:16.480 Amber Lin: Yeah, I really appreciate it. So conversion, event tracking… This is…
174 00:18:17.520 ⇒ 00:18:21.220 Amber Lin: Is this also related to the ads?
175 00:18:22.590 ⇒ 00:18:28.750 Zoran Selinger: So, yes, yes, so this is, this is related to the ads.
176 00:18:30.550 ⇒ 00:18:37.140 Zoran Selinger: That’s ads work, so, this is to enable Google Ads and Facebook ads to work properly.
177 00:18:37.140 ⇒ 00:18:40.250 Amber Lin: I see. I’m just gonna say Google and Facebook.
178 00:18:40.250 ⇒ 00:18:43.149 Zoran Selinger: That’s all gonna be very, very important, yeah.
179 00:18:44.660 ⇒ 00:18:45.250 Amber Lin: Yeah.
180 00:18:45.250 ⇒ 00:18:50.000 Zoran Selinger: We haven’t, reviewed their Facebook linking yet.
181 00:18:50.380 ⇒ 00:18:52.559 Amber Lin: But we will, but we will need to, right?
182 00:18:52.830 ⇒ 00:19:06.529 Zoran Selinger: Yeah, yeah, it’s, it’s their second most important channel, maybe first. But they were completely blocked on Google Ads, so that’s what we… where we were focusing.
183 00:19:07.870 ⇒ 00:19:25.929 Amber Lin: Gotcha. So we have the ads, Google and meta ads, and then the tracking part, which Zora… which, sorry, not you, whichrea is leading on that side. And then after these two are done, we’re gonna do the customer profile enrichment and wrap everything up.
184 00:19:26.390 ⇒ 00:19:42.339 Zoran Selinger: Yeah, so obviously that customer profile enrichment is, you know, provided that we already have a data model in place, that things are streaming into Azure properly, and all that, right? So I think…
185 00:19:42.630 ⇒ 00:19:45.839 Zoran Selinger: That’s, kind of toward… towards the…
186 00:19:45.940 ⇒ 00:19:47.629 Amber Lin: Towards the end.
187 00:19:47.630 ⇒ 00:19:53.699 Zoran Selinger: I mean, everything, basically, that we do is gonna be that.
188 00:19:53.810 ⇒ 00:19:55.530 Zoran Selinger: Right,
189 00:19:55.630 ⇒ 00:20:09.460 Zoran Selinger: that’s gonna be kind of the crown jewel of this work, is that we have a really fancy customer profile in Amplitude, and then, obviously, from that, you’re gonna have really nice reporting and all that.
190 00:20:12.410 ⇒ 00:20:17.970 Amber Lin: In amplitude… Important already.
191 00:20:18.180 ⇒ 00:20:23.140 Amber Lin: Awesome. I think my last question is just when are we…
192 00:20:23.400 ⇒ 00:20:35.649 Amber Lin: trying to finish these things? Like, is there… is there a limit on the engagement with this client? Are we just having a one-month engagement, or is this just ongoing? Like, do we… when do we want to finish.
193 00:20:35.650 ⇒ 00:20:38.650 Zoran Selinger: Yeah, I can’t answer any of those questions.
194 00:20:38.650 ⇒ 00:20:40.349 Amber Lin: Okay, all good, I’ll add…
195 00:20:40.350 ⇒ 00:20:41.030 Zoran Selinger: forever.
196 00:20:41.060 ⇒ 00:20:52.520 Amber Lin: Yeah, I’ll ask Robert. I think this gives me a lot better understanding. I’ll make the… I’ll make the tickets and then confirm with you guys, on how to assign them, and I think this will help us track the pro… project.
197 00:20:52.520 ⇒ 00:20:53.860 Zoran Selinger: Sure, sure.
198 00:20:53.860 ⇒ 00:20:55.599 Amber Lin: Alright, thank you so much!
199 00:20:55.850 ⇒ 00:20:58.810 Zoran Selinger: No worries at all.
200 00:21:00.470 ⇒ 00:21:01.640 Amber Lin: Okay.
201 00:21:01.740 ⇒ 00:21:03.219 Zoran Selinger: We’ll talk soon. Bye-bye.
202 00:21:03.220 ⇒ 00:21:04.270 Amber Lin: Yep, bye!