Meeting Title: Propel Webinar Planning Sync Date: 2025-08-05 Meeting participants: Rushabh’s Fathom Notetaker, Hannah Wang, Marketing @ Propel
WEBVTT
1 00:00:41.750 ⇒ 00:00:42.880 Hannah Wang: Hello!
2 00:00:45.460 ⇒ 00:00:46.270 Rushabh: Hello!
3 00:00:48.140 ⇒ 00:00:49.000 Hannah Wang: Going.
4 00:00:49.480 ⇒ 00:00:51.770 Rushabh: Hey, Hannah, it’s going good! How are you.
5 00:00:51.980 ⇒ 00:00:53.290 Hannah Wang: I’m doing well. Thank you.
6 00:00:54.680 ⇒ 00:00:57.070 Rushabh: Great great. Where are you based out of hammer.
7 00:00:58.535 ⇒ 00:01:01.510 Hannah Wang: I’m currently in Los Angeles. Yeah.
8 00:01:02.140 ⇒ 00:01:04.450 Rushabh: Okay. So early in the morning.
9 00:01:04.450 ⇒ 00:01:12.799 Hannah Wang: Yeah. But that’s okay. We run a remote 1st team. So I’m kinda used to waking up earlier, starting work earlier.
10 00:01:13.312 ⇒ 00:01:14.840 Rushabh: Got it. Got it.
11 00:01:14.840 ⇒ 00:01:16.649 Hannah Wang: For you, isn’t it? It’s late at night.
12 00:01:17.580 ⇒ 00:01:18.610 Rushabh: I’m sorry.
13 00:01:19.250 ⇒ 00:01:20.640 Hannah Wang: It’s late currently.
14 00:01:20.640 ⇒ 00:01:23.880 Rushabh: Yeah, yeah, it’s like, 8 30. Pm.
15 00:01:24.040 ⇒ 00:01:24.840 Hannah Wang: Wow!
16 00:01:25.190 ⇒ 00:01:28.439 Hannah Wang: Usually start your days later, and then.
17 00:01:28.826 ⇒ 00:01:37.703 Rushabh: Not. Really. I mean, day starts around 1010, 30 am. But yeah, I mean, we do end up having some calls
18 00:01:38.280 ⇒ 00:01:42.159 Rushabh: post 7 Pm. Isd sales calls, especially.
19 00:01:42.520 ⇒ 00:01:54.400 Rushabh: I see. So yeah, there’s no end time as such, but it’s pretty flexible, I mean, so we company is pretty small in terms of number of people and operations. So it’s pretty flexible in that sense.
20 00:01:54.710 ⇒ 00:01:58.580 Hannah Wang: Cool. Well, glad glad you’re not working crazy hours.
21 00:01:58.972 ⇒ 00:02:10.760 Rushabh: Me too perfect. So I think Raj and Uttam had a conversation about some of these things already. I don’t know how much context he gave you.
22 00:02:12.014 ⇒ 00:02:20.299 Hannah Wang: I don’t know much. I only know that Raj asked you time to be on the on your webinar and
23 00:02:22.170 ⇒ 00:02:40.949 Hannah Wang: and I know. Probably we want to do some marketing collateral around announcing that but that’s basically all the context I have. So I don’t really know. I guess we need to talk about like what date to do the webinar and the topic, and all that stuff. So.
24 00:02:42.290 ⇒ 00:02:46.419 Hannah Wang: We can. Yeah, if you had, like an agenda, feel free to run through that
25 00:02:47.680 ⇒ 00:03:04.939 Rushabh: Yeah. So yeah, I’ll just give you a brief about the webinar, and you know what it’s about, and then talk a little bit about how I’m thinking about planning this version for this edition. Right? So we came up with this Webinar series, I think around 5 6 months back
26 00:03:05.345 ⇒ 00:03:21.929 Rushabh: and in between. We had paused for a couple of months because we started focusing on other things. But the series is called Staying alive. How to revive dormant users. Right? So just in a bit of context, we had propel. We are a lifecycle marketing agency, right?
27 00:03:21.930 ⇒ 00:03:22.320 Rushabh: All right.
28 00:03:22.320 ⇒ 00:03:37.760 Rushabh: Marketing agency. So we primarily work with consumer tech companies T, 2 C companies to improve their retention, reduce churn, increase, repeat revenue those kind of things right. And we sort of do that
29 00:03:38.010 ⇒ 00:03:42.364 Rushabh: using targeted communication across channels right
30 00:03:43.500 ⇒ 00:04:11.809 Rushabh: So using tools like customerio or appraise or more engage all these customer engagement platforms. So we use them to sort of send target communication across email, push in app notifications. SMS, Whatsapp, and so on. So we started the series with the idea that you know we will speak to folks in the space and look at some things that as operators
31 00:04:12.292 ⇒ 00:04:35.507 Rushabh: some strategies or tactics that have worked for them. To revive dormant users. That was the whole initial context of this webinar series, right? From from what I understand? You folks are there at the data warehouse level, which is about the Cep, right? So you guys are working primarily on the database in terms of how to structure your
32 00:04:36.030 ⇒ 00:04:44.059 Rushabh: warehouse, or how to create cohorts right before you get into communication can correct me. If I’m wrong here.
33 00:04:44.660 ⇒ 00:04:49.200 Hannah Wang: That’s correct. Yeah, more around the data warehouse. That type of implementation level. Yeah.
34 00:04:49.350 ⇒ 00:04:57.249 Rushabh: Yeah. Yeah. So I thought in this call, we could speak a little bit about common topics, which would be, you know, which
35 00:04:57.510 ⇒ 00:05:07.910 Rushabh: would be something we can pick up on during the webinar itself. So the webinar follows a format and such that normally we speak to the you know the guest in terms of
36 00:05:08.354 ⇒ 00:05:20.049 Rushabh: I mean the they would have like a kind of a background initial background call 2, 3 weeks before the actual webinar itself. So we would need around 14 to 20 days for promotion.
37 00:05:20.220 ⇒ 00:05:20.540 Rushabh: Okay.
38 00:05:20.540 ⇒ 00:05:29.410 Rushabh: how we would do that is, we will sort of do a speaker reveal, introduce the background of the speaker, and sort of give some
39 00:05:29.520 ⇒ 00:05:33.169 Rushabh: kind of Ted bits around what the webinar will be around.
40 00:05:33.490 ⇒ 00:05:33.910 Hannah Wang: Okay.
41 00:05:34.280 ⇒ 00:05:42.370 Rushabh: And it’ll be a live webinar so that’s what we’ve been doing so far, primarily because it’s easier to generate some buzz before the actual webinar.
42 00:05:42.480 ⇒ 00:05:47.960 Rushabh: we could do a recorded one as well, but then it only makes sense. Once the webinar is short, to release it.
43 00:05:48.070 ⇒ 00:05:56.170 Rushabh: So as a live. Webinar, you get more traction on your page, on your website, since you’ll be posting regularly before the actual event itself.
44 00:05:56.710 ⇒ 00:06:01.529 Rushabh: right? And during the event itself will be like a 30 min.
45 00:06:01.890 ⇒ 00:06:23.149 Rushabh: you know, video call where? We would have actually shared some questions beforehand with you guys. And you could come back to us and say that okay, these are the questions that you would want to speak about. And of course there is some kind of conversational like, you know it’s not very set in stone, so, of course, as you speak about things, other things might pop up, and as part of conversation, you can just let that go
46 00:06:23.567 ⇒ 00:06:44.709 Rushabh: so we’re not very rigid around what the topics are, but we would actually like to have, like some kind of flow before we proceed on to the actual webinar right. And once the webinar is as in like the live webinar is done, our team will sit and create snippets of the video, and then do around 5 to 10 days of promotion of that as well.
47 00:06:45.860 ⇒ 00:06:49.329 Hannah Wang: So like sharing shorts and clips on Linkedin and all.
48 00:06:49.330 ⇒ 00:07:01.549 Rushabh: Correct, correct, creating shorts and all of that, and then creating a kind of a summary of the webinar with the full video of uploading that on the website so that people come back to it as in there.
49 00:07:01.870 ⇒ 00:07:03.710 Hannah Wang: That is what we are planning.
50 00:07:04.170 ⇒ 00:07:18.930 Rushabh: And we have some of that on our website already. So you can go check it out. tryprobel.ai. So we have created around 5 webinar summaries like top. I wouldn’t say blogs, micro blogs sort of.
51 00:07:19.890 ⇒ 00:07:28.369 Hannah Wang: right? And then, if you go to our Linkedin page as well, we have promoted it through a company page as well as our founders. Pages.
52 00:07:30.980 ⇒ 00:07:34.402 Hannah Wang: Okay, cool. Yeah. That sounds that sounds great.
53 00:07:35.440 ⇒ 00:07:48.180 Hannah Wang: in terms of, I guess. Post webinar would we, on our side, be able to have like access the recording of the webinar, and also clip from our end? Or would you rather, you guys
54 00:07:48.300 ⇒ 00:07:50.309 Hannah Wang: do that? And we like repost.
55 00:07:50.850 ⇒ 00:08:00.209 Rushabh: No, no, so we are. We’re completely happy sharing all the assets collateral that we are creating out of this with you. I mean
56 00:08:00.300 ⇒ 00:08:13.650 Rushabh: you can choose to promote it. How I mean, all we require is like both of us combined should have a bigger audience. Right? So that is all. How? What matters to us? How you promote it? I think we can leave that to
57 00:08:13.976 ⇒ 00:08:33.360 Rushabh: you, because I think you understand the audience that you currently have better. We have a sort of strict not strict. We have some kind of a plan, because we’ve been doing that for the last 4 5 editions. So we’ll be doing that and in terms of the whole idea is, of course, bringing traffic to the page into the website so on right.
58 00:08:33.360 ⇒ 00:08:33.880 Hannah Wang: Yep.
59 00:08:34.669 ⇒ 00:08:41.699 Hannah Wang: Okay, yeah. Cause we also try to do like a sequence. Building up to a webinar and promoting it. So.
60 00:08:41.700 ⇒ 00:08:42.120 Rushabh: Yeah.
61 00:08:42.120 ⇒ 00:09:08.375 Hannah Wang: Happy to do that on our end. And also post Webinar. We’re also happy to still kind of like promote and ride the wave of the Webinar traction. Clipping videos and stuff like that. So happy to do that. If you maybe after this call we can send over each other’s logos. Svg files. So we can just use that in our collateral. That’d be awesome.
62 00:09:09.186 ⇒ 00:09:20.600 Hannah Wang: And then for the topic, I know, I mean. Obviously, I’m not the. I’m not the most knowledgeable about everything that we want to talk about. So I can ask Utam.
63 00:09:21.280 ⇒ 00:09:39.979 Hannah Wang: or if you had like some ideas in mind. You can send that over to me, and then we, Tom, can like brainstorm off of that asynchronously and then we can send you like an outline or a couple of topics that we’d be able to talk about. And then from there we can come up with like the questions. That we’re gonna ask each other on
64 00:09:40.090 ⇒ 00:09:42.406 Hannah Wang: or ask on the webinar
65 00:09:42.940 ⇒ 00:09:47.399 Rushabh: Yeah, yeah, sure sounds good. So so that’s what I’ll do. So I’ll send like around.
66 00:09:47.570 ⇒ 00:10:09.960 Hannah Wang: Let’s say 1012 questions report questions your way. By tomorrow. You guys can have a look at it. Let me know whether it’s the right direction and suggest changes as it’s such. And we can fix on the question list. And since it’s a 30 min conversation, I don’t think we’ll be able to cover more than 7 8 questions, Max. So we can just figure out what those questions are.
67 00:10:10.090 ⇒ 00:10:19.570 Rushabh: And then we can sort of look at the schedule and see, okay, these are. This is the perfect date for us to promote, according to your time, zone, and ours as well. Right.
68 00:10:20.360 ⇒ 00:10:28.121 Hannah Wang: Okay? So you do, you have like a date and time in mind, because currently is in central time.
69 00:10:28.530 ⇒ 00:10:32.519 Hannah Wang: okay, 2 h ahead of me, and
70 00:10:33.150 ⇒ 00:10:37.580 Hannah Wang: and I would need to look at his calendar, probably to tell you a good
71 00:10:37.820 ⇒ 00:10:40.420 Hannah Wang: the time. But you’re thinking sometime in August, right.
72 00:10:40.700 ⇒ 00:10:50.439 Rushabh: Yeah, I was thinking sometime, 3rd or 4th week of August, because it would take us around 2 weeks of promotion before. So I think 3rd or 4th week would work for us.
73 00:10:51.328 ⇒ 00:11:01.829 Hannah Wang: Okay, let me jot that down 3, rd 4th week, and then I’ll check with Utam what they.
74 00:11:01.830 ⇒ 00:11:02.320 Rushabh: Next.
75 00:11:02.320 ⇒ 00:11:05.899 Hannah Wang: For him and in terms of time, what time
76 00:11:06.010 ⇒ 00:11:08.760 Hannah Wang: we’re like is there like a
77 00:11:09.250 ⇒ 00:11:13.020 Hannah Wang: I don’t know, like a global time that works well for everyone.
78 00:11:13.362 ⇒ 00:11:14.389 Rushabh: I thought that.
79 00:11:15.624 ⇒ 00:11:35.489 Rushabh: No, I mean, so we have done like this. These webinars at all points like you’ve done it at midnight. Indian time as well as after Indian time as well. So for us I think what would be best is anytime after 7 Pm. Ist. To around, let’s say, 1111, 30
80 00:11:35.560 ⇒ 00:11:42.560 Rushabh: pmist, which would be, I guess, somewhere between morning and noon for you guys
81 00:11:43.120 ⇒ 00:12:06.209 Rushabh: again, I mean, we are flexible to it, depending upon. If you’re getting registration, or if you think we’ll get registrations if you do it in a different time we can obviously work towards it. But because we have been doing major of the heavy lifting promotion so far, especially for the last 4 or 5 webinars that we did. We have been sort of doing this time. For the actual webinar itself.
82 00:12:06.650 ⇒ 00:12:09.770 Hannah Wang: Okay, yeah. I’m just wondering, like, what time is good.
83 00:12:10.310 ⇒ 00:12:18.380 Hannah Wang: I guess more. So state side, where, like all time, zones can kind of tune in to.
84 00:12:19.050 ⇒ 00:12:23.320 Hannah Wang: The webinar, and also like what day? Because I know I feel like Monday. Tuesday
85 00:12:23.430 ⇒ 00:12:36.729 Hannah Wang: is like heavy catch up day for a lot of folks, and then maybe Wednesday, Thursday is better, and I feel like Friday people check out and they like they’re ready for the weekend.
86 00:12:36.730 ⇒ 00:12:38.140 Rushabh: Yeah, yeah, correct.
87 00:12:38.270 ⇒ 00:12:39.240 Rushabh: I don’t know.
88 00:12:39.240 ⇒ 00:12:43.350 Hannah Wang: Yeah, we’ll try to. I’ll try to figure out if Wednesday, Thursday, one of those days work.
89 00:12:43.350 ⇒ 00:12:57.770 Rushabh: Yeah, yeah, I think Wednesday Thursdays are best. Any of those days would work for us. We can just have a look at Uttan’s calendar as well, and then we can decide on those days.
90 00:12:57.960 ⇒ 00:13:16.110 Hannah Wang: Okay, cool. So got. So we got the time and day we’ll talk about that, and you’ll send me the list of questions, and then I’ll send over an Sgb, and also send over a headshot of as well, so you can use that, and then
91 00:13:16.946 ⇒ 00:13:27.930 Hannah Wang: in terms of like a webinar? Are you gonna create like a luma page as well? Or you just gonna promote it on like Linkedin and other social media channels.
92 00:13:28.254 ⇒ 00:13:46.419 Rushabh: So we have been creating Linkedin events till now. We can create a landing page as well. But I mean for us. It’s been easier to do on Linkedin, because we’ve been having a lot of activity on Linkedin the last few months so Linkedin has been working for us, in that sense.
93 00:13:46.620 ⇒ 00:14:01.709 Hannah Wang: Okay, yeah, I was just wondering, what channel to link in our Cta like whether it’s a Luma link. Or I guess I can. Just, we can just link a cta to your Linkedin account or Linkedin post regarding the webinar.
94 00:14:01.710 ⇒ 00:14:02.880 Rushabh: Yeah, yeah.
95 00:14:03.170 ⇒ 00:14:03.850 Hannah Wang: Okay.
96 00:14:04.406 ⇒ 00:14:19.249 Hannah Wang: so okay, I’ll let you know what day. And then, based on that, we can start promoting I’m assuming we want to promote start promoting on the same day. So we can just launch day set based on when the webinar is, and then we can go from there.
97 00:14:20.070 ⇒ 00:14:35.480 Rushabh: Sounds good, Anna. Yeah. So from my end I will share the questions and the logo as well those things with you, and you can get back to me on the time and date slots, as well as any edits of the questions that have been shared.
98 00:14:35.790 ⇒ 00:14:36.949 Hannah Wang: Okay, that sounds great.
99 00:14:38.030 ⇒ 00:14:45.720 Rushabh: Perfect. And I mean, of course, I think we’ll find like more things to collaborate as we get along with this. So even the space open for that.
100 00:14:46.390 ⇒ 00:14:48.650 Hannah Wang: Okay, yeah, we can always talk on slack.
101 00:14:49.070 ⇒ 00:14:49.590 Rushabh: Yes.
102 00:14:49.590 ⇒ 00:14:50.789 Hannah Wang: In our channel. Yeah.
103 00:14:51.040 ⇒ 00:14:54.169 Rushabh: Yes, perfect. Anything else. Hannah.
104 00:14:55.920 ⇒ 00:14:58.209 Hannah Wang: No, I think this is a good start.
105 00:14:58.850 ⇒ 00:15:04.619 Rushabh: Great cool then I think I’ll just drop off and close my day.
106 00:15:04.620 ⇒ 00:15:05.310 Hannah Wang: Yeah, but.
107 00:15:05.310 ⇒ 00:15:05.675 Rushabh: Yeah.
108 00:15:06.040 ⇒ 00:15:07.789 Hannah Wang: Go eat some dinner or something.
109 00:15:07.790 ⇒ 00:15:11.670 Rushabh: Yeah, you have a good day, though.
110 00:15:11.670 ⇒ 00:15:13.080 Hannah Wang: Alright! Have a good evening, Sean.
111 00:15:13.300 ⇒ 00:15:15.550 Rushabh: See you bye.