Meeting Title: Revenue Discovery 2 | Dean & Perry Date: 2025-07-29 Meeting participants: Emily Giant, perry


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1 00:00:25.700 00:00:26.640 perry: Hey!

2 00:00:28.140 00:00:30.610 Emily Giant: Hi! Where are you?

3 00:00:31.050 00:00:32.299 perry: I’m in Wyoming.

4 00:00:32.960 00:00:34.060 Emily Giant: Oh, awesome!

5 00:00:34.060 00:00:34.610 perry: Yes.

6 00:00:35.320 00:00:44.659 Emily Giant: I think the 1st time I met you you were out West sitting outside, and I was like that is the best AI background I’ve ever seen, because it was not an AI background.

7 00:00:44.660 00:00:46.160 perry: Yes, it’s the mountain.

8 00:00:46.160 00:00:48.260 Emily Giant: Yeah. Are you in Jackson?

9 00:00:48.400 00:00:49.200 perry: Yeah.

10 00:00:50.588 00:00:53.379 Emily Giant: My family lives out there, or my cousins.

11 00:00:54.690 00:00:56.250 Emily Giant: What you’re reading.

12 00:00:56.610 00:01:00.510 perry: Oh, trauma’s slacking me back about the Kpi thing.

13 00:01:01.080 00:01:07.960 Emily Giant: Well, he’s going to lead this meeting so hopefully he can give you some insight onto what he’s discovered.

14 00:01:08.360 00:01:12.099 perry: He just slacked, asking if he could push back a meeting. But

15 00:01:13.600 00:01:17.839 perry: I don’t know. Go read it in the Brain Forge Channel. I don’t know if he’s talking about this one or a different meeting.

16 00:01:20.920 00:01:27.219 Emily Giant: Mind if I cancel our meeting. That’s about to happen and book later. Okay, I think he’s talking about this one. Want to get caught.

17 00:01:27.220 00:01:28.409 perry: Yeah, I imagine.

18 00:01:28.560 00:01:33.218 Emily Giant: Okay, I mean, is that okay with you?

19 00:01:33.570 00:01:35.136 perry: Yeah, I don’t really care.

20 00:01:35.450 00:01:39.699 Emily Giant: Just have the Kpi thing done before meeting with you.

21 00:01:40.300 00:01:45.860 perry: Yeah it. Honestly, either works. It doesn’t really matter. It doesn’t really matter to me.

22 00:01:47.830 00:01:50.920 Emily Giant: Okay, we’ll be right back. Fine with us.

23 00:01:53.210 00:01:56.239 Emily Giant: Okay? Cool. Yeah.

24 00:01:56.240 00:02:00.710 perry: I think my biggest, my biggest call out in general, just to keep your eye out for is

25 00:02:02.410 00:02:23.119 perry: at some point when we talk about all this revenue stuff, we have to acknowledge the historical definition. And so at some point, we’re gonna have to reconcile. If people want to define it differently. That’s okay. We just have to then update all of our previous logic. Which is gonna get tricky because some of those years are hard coded. They’re not live anymore. Data, wise like, they just were hard coded into our system.

26 00:02:23.120 00:02:23.800 Emily Giant: Yeah.

27 00:02:24.220 00:02:27.350 perry: Financially. Apples to apples might get tricky.

28 00:02:27.350 00:02:30.769 Emily Giant: Yeah, now is the time. If ever there was a time like.

29 00:02:30.970 00:02:34.155 Emily Giant: have someone do it? This is it?

30 00:02:34.610 00:02:35.120 perry: Yeah.

31 00:02:35.120 00:02:39.789 Emily Giant: And then with the so do you supply the numbers to finance.

32 00:02:40.290 00:02:41.850 Emily Giant: or do they pull their own numbers.

33 00:02:41.850 00:02:44.570 perry: Everyone. We all get them from different sources is the thing.

34 00:02:44.570 00:02:45.010 Emily Giant: True.

35 00:02:45.010 00:02:53.699 perry: So like looker is our domain, and like, ever since looker’s been broken, none of the other teams like they don’t really use it like they used to.

36 00:02:53.860 00:03:06.869 perry: So they’re using shopify, which is, gonna define things the way that Ecom has them set up. So Ecom will have the answer on that because I think finance is just pulling from shopify, which means finance is just pulling. Whatever Ecom like, however, shopify, is set up

37 00:03:07.916 00:03:09.290 perry: but, like.

38 00:03:09.820 00:03:10.830 Emily Giant: That makes sense.

39 00:03:10.830 00:03:13.210 perry: The general answers to your question are like

40 00:03:13.700 00:03:19.570 perry: which I this is just the fucking dumb part where I’m like, how do people not know that stuff like they’ve worked here for years.

41 00:03:19.820 00:03:20.329 Emily Giant: It’s scary.

42 00:03:20.330 00:03:22.786 perry: Not. It’s so scary.

43 00:03:25.690 00:03:43.079 perry: it’s like this like skew discounts aren’t a discount. They’re not a promotional line. Item, skew discounts. Just bring Aov down it just it is less gross revenue. So if they put the firecracker on sale for $74, it is just a lower gross revenue item, it’s not a promotion. They literally if they do a 20% off.

44 00:03:43.080 00:03:57.200 perry: Yeah, it’s a discount. But if they literally just say the double, the firecracker is more on sale than it was before. That’s just a straight skew discount, and that just comes right out of. We are capturing less gross revenue from the beginning. It’s just dollars we never captured so.

45 00:03:57.200 00:03:57.979 Emily Giant: Gotcha. Okay.

46 00:03:58.282 00:04:17.039 perry: It’s the same thing on the doubles and triples. We never captured that imaginary money of single times 3 when we sell a triple. We didn’t capture that money. So the retail price that is on site with the customers paying when we do, the subtotal calculation. That’s what hits gross revenue. Gross revenue is all about the subtotal of the cart.

47 00:04:17.589 00:04:24.129 Emily Giant: Yeah, I know what you guys, I know how you define it. So I can look at it in looker and see like, this is how it’s written out.

48 00:04:24.130 00:04:29.589 perry: That’s no, that’s but that’s how. Even if you just look at a shopify order, that’s how it’s calculated like, if you just looked in shopify

49 00:04:29.930 00:04:56.300 perry: cause. That’s what I, when we reconcile it to looker. I’m looking at shopify orders, and we are making looker match which shopify is reporting. So that logic is the same in shopify like those orders. That’s the way those orders are capturing is that if you have a double, and the value of the firecracker is 3 singles is 2, 10, but we’re selling it for 1 78 on site. That shopify order shows that that customers that order was 1 78.

50 00:04:56.920 00:04:57.270 Emily Giant: Okay.

51 00:04:57.270 00:05:02.400 perry: Which is the reduced prices, whatever like the strike through like that’s fake, that’s all imaginary. I’m all.

52 00:05:03.256 00:05:04.970 Emily Giant: Hi! Everyone.

53 00:05:05.120 00:05:07.003 perry: The printer is right there.

54 00:05:07.880 00:05:08.530 Emily Giant: Okay, that’s.

55 00:05:08.530 00:05:21.359 perry: So like the strike throughs are totally fake, and they’re not discounts unless there is literally a code or a credit or a coupon that we’re giving out. It is just a straight reduction to gross revenue, not a code.

56 00:05:21.920 00:05:22.350 Emily Giant: Okay.

57 00:05:22.350 00:05:39.869 perry: If it veers, and if it veers into another direction than that, just start saying, that’s not historically how things have been calculated. So everyone be aware we can do whatever we want, but if it veers to, that’s not how they want to do it. We just have to be cognizant that everything about what we’ve set up like it’s none of we’re going to be

58 00:05:40.883 00:05:44.339 perry: doesn’t make sense to do it the other way, like we did. The customer didn’t pay that.

59 00:05:45.210 00:05:46.079 Emily Giant: It’s you know what I mean.

60 00:05:46.080 00:05:51.959 Emily Giant: universally accepted. So I think that that is what will remain. I.

61 00:05:51.960 00:05:54.570 perry: Just Hope, Applications.

62 00:05:54.570 00:05:58.179 Emily Giant: Yeah, we were on with Ecom and marketing, and they were.

63 00:05:58.180 00:06:02.699 perry: It’s funny that they’re asking that when it’s there, like Ecom set up, shopify.

64 00:06:03.310 00:06:03.810 Emily Giant: Yeah.

65 00:06:03.810 00:06:06.000 perry: So they set up the prices.

66 00:06:07.040 00:06:08.010 Emily Giant: Yeah, so we’re gonna.

67 00:06:08.010 00:06:16.120 perry: Easy for them. It’d be very easy for them to do what I just did, which is, look at how a shopify order is calculating it because finance is just pulling numbers from shopify.

68 00:06:16.120 00:06:17.699 Emily Giant: Yeah, I’m sure.

69 00:06:17.700 00:06:22.970 perry: We have some 3rd party accounting platform which might provide different answers.

70 00:06:23.410 00:06:25.980 Emily Giant: Like they use Google sheets and shopify. So.

71 00:06:25.980 00:06:33.190 perry: I have no idea. I mean, I imagine there’s something like, I think we have cook. There’s something that, like technically, from an accounting perspective, like when we do audits. There is some other thing.

72 00:06:33.190 00:06:34.790 Emily Giant: Quickbooks, but.

73 00:06:34.790 00:06:35.770 perry: Yeah.

74 00:06:35.770 00:06:45.900 Emily Giant: When I asked Dean a couple of weeks ago. Sorry I’m like I did not last night. It was just one of those where I like laid in bed like cross eyed and.

75 00:06:45.900 00:06:46.220 perry: First.st

76 00:06:46.220 00:06:49.420 Emily Giant: I couldn’t. So I’m just eating to keep myself.

77 00:06:49.420 00:06:49.980 perry: I got that.

78 00:06:50.725 00:07:05.799 Emily Giant: But when I asked Dean Mark about quickbooks a couple of months ago, he was like, Well, I don’t use it so. But this is the time, and I don’t think there’s gonna be any major changes on your end since you like, have definitions that you live by.

79 00:07:05.800 00:07:08.440 perry: Well, it would also just require more work than.

80 00:07:08.440 00:07:09.110 Emily Giant: Yeah.

81 00:07:09.380 00:07:14.270 perry: If anyone can provide me a real reason why we should change it, I’m more than happy to listen to it.

82 00:07:14.530 00:07:21.319 perry: But the amount of work that would have to go into fixing 10 years of historical accuracy, data.

83 00:07:21.820 00:07:23.161 Emily Giant: Yeah, we’re not doing that.

84 00:07:23.980 00:07:24.539 perry: We know

85 00:07:24.540 00:07:35.190 perry: we can. Steven literally hard coded those actuals into the system when we move, when we when we did like Oms, like when we did. Dash! You can’t go back into like we. We have no way to know what those numbers should have been.

86 00:07:35.190 00:07:36.110 Emily Giant: Yeah, no. There’s.

87 00:07:36.110 00:07:43.329 perry: We have to literally launch an entire inquiry into like, look at the order numbers look at like, recalculate all the totals which is just like absurd.

88 00:07:44.460 00:07:46.049 Emily Giant: I don’t think we’re gonna do that mostly because the.

89 00:07:46.050 00:07:55.659 perry: Yeah. So that’s that’s the only that’s the only thing I would if you hear things heading in that direction. Just caution. People that migration from historical definitions

90 00:07:56.180 00:08:02.970 perry: is just a very big umbrella to undertake. It’s okay. But it’s it’s a different beast entirely.

91 00:08:02.970 00:08:08.089 Emily Giant: Yeah, and you’ll be on those meetings like there are not going to be decisions made without your sign off.

92 00:08:08.250 00:08:13.238 Emily Giant: And I think you have the strong point of view, so I wouldn’t worry about it.

93 00:08:13.580 00:08:39.929 perry: And I think the reality is we could walk away with multiple revenue definitions like there’s gross revenue. There might be like we might have to tailor net revenue. Maybe we have a net minus it like there might be multiple. And that’s like where we were heading before. All this kind of chaos happened a year ago, so I wouldn’t be surprised if what we walk away is that 3 people need 3 different definitions, and that’s would not surprise me at all. But like I had this conversation with Dean Mark. An office he’s like Looker is basically useless like we can get rid of it, and I was like, no, we can’t.

94 00:08:40.140 00:08:59.600 perry: So 1st off my entire business would go away. Care! How would you ever report on care that’s entirely managed through joins to different platforms. And then he was like, well, he was like, I just like this whole thing. And basically it sounds like Deval used looker from an accounting perspective to like do audits. And I was like, well, that’s I agree with you. That’s so, not kosher.

95 00:08:59.600 00:09:00.080 Emily Giant: Yeah.

96 00:09:00.080 00:09:05.580 perry: And I was like, so it sounds like what you have is a problem with how someone used it, not the platform itself.

97 00:09:05.760 00:09:06.290 Emily Giant: Right.

98 00:09:06.290 00:09:11.710 perry: Because we didn’t build it to account accounting standards because we had different accounting software. We had Braintree.

99 00:09:11.850 00:09:12.480 Emily Giant: No, never!

100 00:09:12.480 00:09:13.520 Emily Giant: I mean like he.

101 00:09:13.520 00:09:14.190 perry: No, and it’s.

102 00:09:14.190 00:09:15.179 Emily Giant: Like that’s.

103 00:09:15.180 00:09:29.630 perry: Exactly. So. It’s like he’s like, that’s the thing where? But I’m just like you’re gonna cut off, multi. You can’t do that. I was like. So I was like, so it sounds like you’re more mad about the way that someone used it, which was a really stupid person using it really stupidly, and you just have a grudge now, and I was like good.

104 00:09:30.340 00:09:34.650 Emily Giant: He will definitely get value out of this. That’s funny that he has that point of view that came from.

105 00:09:34.650 00:09:35.100 perry: No.

106 00:09:35.100 00:09:36.339 Emily Giant: Not knowing how to do like list.

107 00:09:36.340 00:09:43.850 perry: He’s like I never used it, and I’m like you were here in January, and 10 months later we went to shopify.

108 00:09:44.490 00:09:49.159 perry: So you had 10 months before the entire system blew up. You know nothing.

109 00:09:49.160 00:09:49.570 Emily Giant: Yeah.

110 00:09:49.570 00:09:52.949 perry: It’s like you have. No con. You were barely in the door.

111 00:09:53.170 00:09:53.520 Emily Giant: Yeah.

112 00:09:53.520 00:09:57.390 perry: To see what it was before it broke.

113 00:09:57.390 00:10:00.609 Emily Giant: And all that tells me is that his team is wasting a shit ton of time.

114 00:10:00.880 00:10:01.820 perry: Exactly.

115 00:10:01.820 00:10:03.090 Emily Giant: Don’t use. Look, or you are wasting.

116 00:10:03.090 00:10:13.979 perry: Well, that’s the thing. Wilder sends all these emails. And then I’m like, dude you everything that they’re doing out of shopify. I’m like, you understand that the whole point of looker is to handle that for you, so that you can generate those reports.

117 00:10:13.980 00:10:14.350 Emily Giant: Yeah.

118 00:10:14.350 00:10:16.239 perry: And don’t have to do that math.

119 00:10:17.260 00:10:18.950 perry: You just don’t know how to use it.

120 00:10:18.950 00:10:22.880 Emily Giant: Would have quit like a hundred years ago if I were older. That’s off the record. But, like.

121 00:10:22.880 00:10:23.240 perry: Yes.

122 00:10:23.240 00:10:25.150 Emily Giant: Too much. It’s too much. It’s a waste of time.

123 00:10:25.150 00:10:30.909 perry: Right now we’ll get him there. I so he’s gonna be great. I’m right now, still working on like.

124 00:10:31.633 00:10:53.270 Emily Giant: I just got access to the forced upgrade, the new custom thing in netsuite. So now, like the uncommitted versus committed, orders are going to be on point and then I totally rewrote because of the other thing happening. The other product type coming through. I just had to like, dissect the historical

125 00:10:53.400 00:11:00.360 Emily Giant: adjustments. Model again for the new mart model, so that it’s just like there’s no difference, like everything is.

126 00:11:00.360 00:11:03.550 perry: As we every single time you say, Mark, model.

127 00:11:03.710 00:11:07.519 perry: my mind goes to Paul Blart, Mall cop.

128 00:11:08.146 00:11:10.649 Emily Giant: The blade, model, the.

129 00:11:10.650 00:11:12.360 perry: I don’t know why.

130 00:11:13.000 00:11:18.170 perry: especially because I’m pretty sure Mart is what people call the San Francisco public transportation system.

131 00:11:18.170 00:11:21.239 Emily Giant: Oh, that’s the! There’s Marta in.

132 00:11:21.370 00:11:22.650 perry: Atlanta.

133 00:11:23.150 00:11:24.165 Emily Giant: What’s

134 00:11:25.180 00:11:26.599 perry: Yeah, I think it’s Mart.

135 00:11:28.210 00:11:32.790 Emily Giant: Or is it Mart in Atlanta, or is it Boston? I think it’s Atlanta? Is Marta.

136 00:11:34.480 00:11:36.769 perry: I thought it was like San Francisco, or whatever.

137 00:11:38.250 00:11:41.459 Emily Giant: The mart, the L. The I forget the Boston one. What’s the Boston.

138 00:11:41.460 00:11:47.460 perry: I I don’t. It doesn’t look like it is so I might be wrong. The Li love the L cause it’s elevated.

139 00:11:47.460 00:11:48.780 Emily Giant: Yeah, it’s elevated.

140 00:11:49.220 00:11:50.069 perry: It’s validated.

141 00:11:50.710 00:11:51.350 Emily Giant: Alright! What.

142 00:11:51.350 00:11:52.509 perry: Needed to say that.

143 00:11:52.740 00:11:53.350 Emily Giant: Yeah.

144 00:11:54.032 00:12:03.410 Emily Giant: Yeah, that’s every time I find out someone is not using looker. And it’s like their whole job is generating reports. I feel for them. I’m like that has to suck.

145 00:12:03.410 00:12:04.519 perry: Yeah. And that’s the thing.

146 00:12:04.520 00:12:05.540 Emily Giant: Like coming to me.

147 00:12:05.540 00:12:09.680 perry: But he like, and that’s my thing. He’s like he bitches and moans about it. And I was like, Okay, so submit the tickets.

148 00:12:10.430 00:12:12.020 Emily Giant: Yeah, and I think.

149 00:12:12.020 00:12:18.650 perry: If revenue doesn’t match, and I can’t use it, I’m like. So then submit the tickets to get the dev work done so that it matches so you can use it.

150 00:12:18.650 00:12:19.270 Emily Giant: Yeah.

151 00:12:19.500 00:12:25.210 perry: I’m like. I can’t be responsible for your tickets. Dude like if it’s unusable, make it usable.

152 00:12:25.210 00:12:26.010 perry: right as I.

153 00:12:26.010 00:12:50.270 perry: And that was my end point. I was like, it can do whatever we want it to do. That’s the beauty of looker. Yeah. But you have to get. You have to have like help them set up. So that’s the other thing with like with Dean Mark. In that conversation I would just stress that, too, that, like Looker, is ultimately flexible, and we just have to figure out what we want it to do, and we can have it. Do whatever we needed to do like. That was my thing. I had a call with them about like all these ingestions. And all this. And I was like, you guys have to talk to Emily.

154 00:12:50.400 00:12:59.020 perry: is this like outside me, like I don’t need to bait like you just have to talk to Emily. If you want your thing ingested instead of my thing. You just have to talk to Emily. You go sit with Emily.

155 00:12:59.020 00:12:59.610 Emily Giant: 90%.

156 00:12:59.610 00:13:13.170 perry: Tell her what you want the report to look like you literally put it in a Google sheet. You’d be like. This is what I want everything to do. This is how I want the math to work. You put it in a Google sheet. You send it to Emily, and then Emily goes. Okay, cool. These are the 3 things I need you to do. This is the format it needs to be in. And she connects it.

157 00:13:13.740 00:13:16.010 perry: Yeah, it’s like, don’t have to be anywhere involved in that.

158 00:13:16.260 00:13:17.010 Emily Giant: Oh, my! Gosh!

159 00:13:17.010 00:13:18.380 perry: You guys are smart, individual.

160 00:13:18.660 00:13:26.219 Emily Giant: Yeah, and I’m not gonna like, so all my kpis like. And I made them. Then I was like, why do I do this to myself is to get like

161 00:13:26.440 00:13:33.069 Emily Giant: 50% of the Google sheets that are in circulation like into looker. So that, like.

162 00:13:33.070 00:13:33.460 perry: Yeah.

163 00:13:33.460 00:13:43.079 Emily Giant: People aren’t doing that anymore. Like all I see is like either someone who’s struggling or like some someone’s doing something that they shouldn’t have to be doing, and that.

164 00:13:43.080 00:13:44.419 perry: Yeah, like, like.

165 00:13:44.540 00:13:45.040 Emily Giant: At work.

166 00:13:45.040 00:14:06.349 perry: And that’s the thing like the Google sheets, like, I have a Google sheet version of a looker report. And it’s only so that I have multi week records like, I basically take the report hard coded every week, so that I when I look at it, I can aggregate it onto a multi month view and be like, Oh, yeah, I just easily flip between the tabs for each week. But like I’m not doing the math, I’m just hard coding and sorting and applying colors to it, and being like it’s pretty.

167 00:14:06.510 00:14:15.769 Emily Giant: Yeah, right? Which is very fun, mind you. But Nakunja’s whole job was like, What are you doing, sir, like this? All looks so hard and.

168 00:14:15.770 00:14:16.090 perry: I know.

169 00:14:16.090 00:14:22.129 Emily Giant: So I’m like really trying to, because I want her to be able to do her job instead of just like, maintain the.

170 00:14:22.130 00:14:22.970 perry: Yeah.

171 00:14:23.120 00:14:30.769 perry: Yeah. And I would appreciate that because Nols is now migrated onto like part of my Kpis. So I would like to be able to not have to do it in a fucking Google sheet.

172 00:14:30.770 00:14:33.759 Emily Giant: You to the ticket I just created.

173 00:14:34.040 00:14:43.279 perry: Well, it’s it’s just nols. It’s a percent target that jet like we all share because we impact like our distribution planning impacts noels. So it’s kind of like a Co. On.

174 00:14:43.440 00:14:54.270 Emily Giant: Okay, there’s like a massive ticket for non optimal order allocation, because it’s all about like inventory snapshotting, which is a totally possible thing in Looker, but when nobody asked for it like.

175 00:14:54.660 00:14:58.620 perry: Oh, I asked for it a long time ago, but it kind of became defunct, like we used to have it.

176 00:14:58.900 00:15:00.874 Emily Giant: Yeah, it got very fucked.

177 00:15:01.270 00:15:01.720 perry: It did.

178 00:15:01.720 00:15:02.220 Emily Giant: Me too.

179 00:15:02.220 00:15:08.289 perry: It was. It was like Pre. It was like it was like before shopify ever. It was like fucked before that it was something that was like constantly, never right.

180 00:15:08.290 00:15:14.390 Emily Giant: No, it it’s it was never right. It was just never set up correctly. I actually had lunch with Steven, or had dinner with him last.

181 00:15:14.390 00:15:16.419 perry: Yeah, it sounded like you were in Myrtle Beach right.

182 00:15:16.665 00:15:24.269 Emily Giant: I was in Charleston, and then he drove down, and we like coworked for half the day, and then went out to dinner. It was so fun, but I was.

183 00:15:24.270 00:15:24.960 perry: I see.

184 00:15:25.210 00:15:32.079 Emily Giant: He’s good. He’s okay, like I think he likes his new job. But I think he’s lonely like his mom and aunt live down there. But like.

185 00:15:32.310 00:15:40.909 perry: Yeah, that’s a weird place to make friends, especially if you’re from like the upper East coast, like, it’s just sensibility. And I think he’s like.

186 00:15:41.180 00:15:58.739 Emily Giant: Struggling with that a little. He didn’t say that outright, but he did say, I wish you would stop asking me interview questions. So I was like, Okay, I’ll stop asking you about your well-being in your life. Let’s let’s talk about work again. But it was so funny. We went to this oyster place, and he got a lobster roll, and we were.

187 00:15:58.740 00:15:59.110 perry: Oh, my God!

188 00:15:59.110 00:16:15.370 Emily Giant: And the waiter like let the lobster roll just like slowly slide off his plate and like splat onto the bar. And we just sat there like Stephen, and I just sat there with our arms in our laps, like watching it happen. And the waiter goes, is that gonna be okay? Or

189 00:16:16.530 00:16:19.550 Emily Giant: and Steven’s like, yeah, no.

190 00:16:19.550 00:16:20.095 perry: No.

191 00:16:20.640 00:16:21.090 Emily Giant: All.

192 00:16:21.090 00:16:21.880 perry: No.

193 00:16:21.880 00:16:23.170 Emily Giant: Sir, what are you telling me.

194 00:16:23.170 00:16:24.110 perry: At all.

195 00:16:24.240 00:16:26.190 Emily Giant: I don’t want that. Thank you.

196 00:16:26.190 00:16:26.950 Emily Giant: Just so true.

197 00:16:26.950 00:16:28.180 perry: So weird.

198 00:16:28.180 00:16:28.800 perry: But yeah.

199 00:16:28.800 00:16:37.009 perry: I never really understood why he moved to Myrtle Beach. I kind of was like one of those things, but I was like at some points I did where I was like, he’s like, I wanted to change. I wanted to do something different. I was like, I totally get that.

200 00:16:37.010 00:16:37.600 perry: Yeah, I think

201 00:16:37.600 00:16:43.629 perry: I even remember when he 1st moved. He was like, I don’t really see them as much as I thought I would, and I was like, oh, that’s that’s kind of a bummer like.

202 00:16:44.420 00:16:57.707 Emily Giant: I can see him moving in the next couple of years, like he definitely is doing well with work and is happy there. He’s taking up golf, which I’m like. That’s very Myrtle Beachy, but it’s also degrees right now.

203 00:16:58.040 00:16:58.870 perry: Hot.

204 00:16:58.870 00:17:01.690 Emily Giant: Thought of being outside makes me want to puke. I was there.

205 00:17:01.690 00:17:02.370 perry: Yeah.

206 00:17:02.370 00:17:05.580 Emily Giant: And like went outside one day, and I was like.

207 00:17:05.589 00:17:06.379 perry: Like not having it.

208 00:17:06.380 00:17:14.180 Emily Giant: Okay, it was so fucking hot. But his mom and aunt are there, which I didn’t realize. I thought he had just like taken a dart on a map, and like.

209 00:17:14.339 00:17:20.109 perry: No, I did know that when he first, st because I remember seeing his background, he’s like, Yeah, I moved to Myrtle Beach, and I was like Stephen. What.

210 00:17:20.319 00:17:20.889 Emily Giant: Yeah.

211 00:17:20.890 00:17:22.719 perry: We’re like on a call. And I was like, your background’s different.

212 00:17:22.720 00:17:23.069 Emily Giant: He’s it.

213 00:17:23.079 00:17:24.669 perry: Yeah, I moved. I was like, dude.

214 00:17:26.079 00:17:26.680 Emily Giant: Yeah, and he.

215 00:17:26.680 00:17:27.230 perry: Okay.

216 00:17:27.230 00:17:32.750 Emily Giant: Dog with his dad because he didn’t want his dad to be lonely. I’m like, so you just like, really left like everything. And

217 00:17:32.920 00:17:39.390 Emily Giant: yeah, that’s just hard. It’s a hard cut. But I asked him about the snapshot data he was like, Oh, yeah, I never set that up right. That was.

218 00:17:39.570 00:17:42.959 Emily Giant: that was an in progress that never progressed. It’s like, okay.

219 00:17:42.960 00:17:43.400 perry: Yeah.

220 00:17:43.400 00:17:47.929 Emily Giant: Cool, just trying to wrap my mind around what I should just like, put in a trash can.

221 00:17:49.414 00:17:52.729 Emily Giant: But he was good. He looks so young.

222 00:17:52.730 00:17:53.139 perry: Got it.

223 00:17:53.140 00:17:56.370 Emily Giant: Never met him in person. And Lisa, little baby.

224 00:17:56.370 00:18:01.110 Emily Giant: he’s just a baby, I was like. Look at you, young man. He’s like it’s like me.

225 00:18:01.110 00:18:02.340 perry: He’s a baby.

226 00:18:02.340 00:18:03.919 Emily Giant: He’s just a baby he’s got like such.

227 00:18:03.920 00:18:04.400 perry: Okay.

228 00:18:04.400 00:18:05.190 Emily Giant: Space, but.

229 00:18:05.190 00:18:05.920 perry: He does.

230 00:18:05.920 00:18:15.520 Emily Giant: Like like hollow. The the whole Dev team looks like we’re 90 because of just like too much computer and like under the eyes. So I was surprised.

231 00:18:15.520 00:18:17.270 perry: Too much caffeine, not enough sleep.

232 00:18:17.270 00:18:21.460 Emily Giant: Yup. Exactly. Well, hopefully, it’s on like rescheduled this meeting.

233 00:18:22.920 00:18:25.359 Emily Giant: did he? Not yet? But maybe it will be tomorrow.

234 00:18:25.360 00:18:27.617 perry: Whenever you just yeah, I’m around tomorrow.

235 00:18:27.940 00:18:40.019 Emily Giant: And you’ll be included on so much of it, because you always get yanked in like Felipe, because you’re good at communicating and know what’s going on. So I’m like, you’re the story about.

236 00:18:40.020 00:18:40.580 perry: Yeah.

237 00:18:40.580 00:18:42.560 Emily Giant: Like getting involved. I was more like.

238 00:18:42.560 00:18:42.900 perry: Yeah.

239 00:18:42.900 00:18:46.609 Emily Giant: Somebody talk to Sam Shield before she is on maternity. Leave for 3 months.

240 00:18:46.610 00:18:48.410 perry: Yes, please.

241 00:18:48.410 00:18:49.600 Emily Giant: No one else needs to.

242 00:18:49.600 00:18:49.990 perry: So.

243 00:18:49.990 00:18:56.990 Emily Giant: So we had a really long meeting with her this morning with about like we’re gonna integrate loop like for real. In the next couple of weeks.

244 00:18:56.990 00:19:12.700 perry: Yeah, that’s a big one, because that’s an area, too, for the thing that on that side that we’re gonna need is that subscription data will need to be dissectable by Geo, so that I can plan it by Geo, so that’s something, too, that we’ve lost since shopify.

245 00:19:12.700 00:19:15.579 Emily Giant: So I’m gonna share this doc with you, and

246 00:19:16.000 00:19:24.349 Emily Giant: we’ll we’ll go over it in the meeting. But everyone was kind of like, why are you springing this on me in the meeting? So I’ll give you the opportunity to like.

247 00:19:25.030 00:19:26.360 perry: Yeah, sure.

248 00:19:26.702 00:19:32.160 Emily Giant: Especially Sam, was like I didn’t come prepared with all the things I need. I need so many things like.

249 00:19:32.160 00:19:32.880 perry: That’s fair.

250 00:19:32.880 00:19:37.449 Emily Giant: Access this later urban stamps.com.

251 00:19:39.300 00:19:43.989 Emily Giant: So there are 2 sections that you’ll probably want to review.

252 00:19:44.560 00:19:46.320 Emily Giant: I’ll call on copy Link.

253 00:19:51.680 00:19:55.450 Emily Giant: and it’s the finance.

254 00:19:55.730 00:19:59.289 Emily Giant: No, no, no, that’s the one you don’t need to review.

255 00:20:00.320 00:20:06.059 Emily Giant: But under the Revenue mart, it’s gonna say, like Snfp. Dean, Capel Perry.

256 00:20:06.750 00:20:07.310 perry: Task.

257 00:20:07.310 00:20:19.699 Emily Giant: Like a link to it, and then I would also look. Directly below is the marketing sales subscriptions. Just take a look at that and see. Are you able to access the document? Some people couldn’t get in when I sent it before.

258 00:20:20.280 00:20:27.069 perry: Let’s see, notion, technical document, design, document, urban sense revenue, model.

259 00:20:27.870 00:20:28.245 Emily Giant: Yep.

260 00:20:29.180 00:20:29.970 perry: Yeah.

261 00:20:30.100 00:20:34.400 Emily Giant: Problem, same requirements. So I’m looking at current state assessment.

262 00:20:35.070 00:20:38.300 perry: Revenue audit per source line items.

263 00:20:41.000 00:20:44.410 Emily Giant: Where are you in Wyoming, or in in town?

264 00:20:44.410 00:20:49.640 perry: We’re over. We’re over by the mountain. So Teton village finance.

265 00:20:50.070 00:20:55.289 perry: Well, okay, snop. Okay, marketing subscriptions.

266 00:20:56.020 00:20:59.300 perry: So then you want me to look, the wish, list questions, or what.

267 00:20:59.300 00:21:10.359 Emily Giant: Both the wish list and the ones above the ones above are like problems, and that don’t feel the need to fill in like the metrics output shit just the like business question.

268 00:21:10.790 00:21:11.480 perry: Okay.

269 00:21:11.480 00:21:14.319 Emily Giant: And if you don’t have time before the meeting, no, no worries but like.

270 00:21:14.320 00:21:18.959 perry: So you just want me to add to the wait for marketing or snop. Sorry.

271 00:21:18.960 00:21:22.070 Emily Giant: You don’t even have to add to it. Just like, look at what other people put.

272 00:21:22.070 00:21:22.550 perry: Yeah.

273 00:21:22.550 00:21:32.109 Emily Giant: So that, you kinda know, going into the meeting because it grew so much like when we started with finance, nobody had written anything. And now there’s so much shit in the document that I’m like

274 00:21:32.560 00:21:36.149 Emily Giant: the entire time to review what other people have put. So

275 00:21:36.840 00:21:47.120 Emily Giant: yeah, especially with the subscription stuff your needs there. Since we hadn’t really talked about the fact that loop integration was part of the revenue sprint.

276 00:21:48.330 00:21:51.410 Emily Giant: just like thinking through other needs on top of.

277 00:21:53.620 00:21:57.250 perry: Literally sales by purchase, date, and looker, that exists.

278 00:21:57.250 00:21:58.290 Emily Giant: Yeah, some of them.

279 00:21:58.290 00:22:06.089 perry: You fucking. If you actually had paid any attention to what the revenue stuff we did discount pro redemption dollars by code or discount category that exists.

280 00:22:06.090 00:22:09.119 perry: It does. It is a little fucked because of how

281 00:22:09.120 00:22:11.660 perry: sales by marketing channel that exists.

282 00:22:12.640 00:22:13.230 Emily Giant: Yeah.

283 00:22:13.600 00:22:13.965 perry: Like.

284 00:22:17.110 00:22:18.269 Emily Giant: They’re gonna feel like

285 00:22:18.570 00:22:23.589 Emily Giant: they’re getting lots of lots of gain in like a day once we’re like. So this part’s done.

286 00:22:23.590 00:22:35.910 perry: I just don’t have any ability to not be petty about this and be like you realize all of like. Half of this was already here, and all you had to do is submit tickets 6 week, like 6 months ago, and it probably would have been fixed 6 months ago.

287 00:22:35.910 00:22:36.850 perry: Yeah, because

288 00:22:36.850 00:22:46.680 perry: probably it’s like one piece of it isn’t exactly how they want it. And so all you have to do is tack on 2 extra lines of logic and then republish a report that already existed. And they’re gonna be like, Oh, my God! And I’ll be like.

289 00:22:46.680 00:22:48.590 Emily Giant: Yeah, I thought, I hope so. I know.

290 00:22:48.590 00:22:52.880 perry: This port that I built you 2 years ago just needed a logic refresh, shocking.

291 00:22:52.880 00:23:09.540 Emily Giant: Yeah, you know, it’s so much of it. People are like, this is broken. I’m like, Well, no, you’re using the Zendesk data set for purchase by delivery date. So like, 1st of all, don’t don’t build stuff. Just ask Perry. Ask me like don’t touch

292 00:23:09.870 00:23:15.469 Emily Giant: buttons. Which you know. Honestly, a lot of people, shouldn’t. It should just be the analytics.

293 00:23:15.470 00:23:36.940 perry: That’s the thing. That’s the thing. We should probably reduce down seats like structure of seats, and just be like view. We should probably put a couple more people as viewer, only that haven’t had training like Sashi is higher up, and I have no problem with how she uses looker, because I trained her myself on it. So I’m like Sasha can do whatever she wants. But, like Dean Mark, I don’t want him doing anything person doing anything. Megan Nope.

294 00:23:37.430 00:23:44.652 Emily Giant: They only have your access now. I went in and consolidated them with their other team members, and they have, like one login and.

295 00:23:44.930 00:23:46.689 perry: Pk, pk can do whatever they need them to do.

296 00:23:46.690 00:23:51.290 Emily Giant: Yeah, he’s got developer access. He’s he’s ripping shit apart in there. But.

297 00:23:51.290 00:23:51.660 perry: Good.

298 00:23:51.660 00:23:52.929 Emily Giant: Good way in a good way.

299 00:23:52.930 00:24:14.189 perry: That’s the thing where I’m like. Pk, I was like all of marketing stuff. I’m like, Pk, stuff should be the top of that list, because a lot of the other stuff that they have exists, the stuff that Pk works on that’s what doesn’t actually exist, because that’s what Kat Roush was working on, and a lot of that was handled in Google sheets. And so I’m like, that’s the stuff that like it’s gonna take work. And that’ll be exciting when that gets pushed through, because that’s like net new, just because we haven’t had the functionality to deal with it.

300 00:24:14.320 00:24:16.890 Emily Giant: And I feel like he’s just getting to see legs like in the last 2.

301 00:24:16.890 00:24:17.540 perry: Yeah.

302 00:24:17.540 00:24:18.650 Emily Giant: Chat to me like.

303 00:24:19.270 00:24:19.650 perry: More.

304 00:24:19.918 00:24:22.330 Emily Giant: And I’m like, Oh, he knows what’s going on.

305 00:24:22.330 00:24:24.550 perry: He’s entered the phase where he’s realizing.

306 00:24:24.550 00:24:33.809 Emily Giant: Yeah, like, Oh, I got this, and it is screwed up. But it is usable like, I thought Looker was broken until I learned it, and was like, Oh, no, there, it’s not about

307 00:24:34.070 00:24:37.740 Emily Giant: this being broken is about knowing what I’m using and what I’m clicking on.

308 00:24:37.960 00:24:42.140 Emily Giant: Alright. Well, I’ll let you go enjoy Wyoming.

309 00:24:42.140 00:24:50.689 perry: My God! This is so fucking good, so how many new versus returning customers exist? What are our sessions, orders, sessions, I think, that used to exist.

310 00:24:50.690 00:24:52.159 Emily Giant: I don’t think it does anymore.

311 00:24:52.160 00:25:04.480 perry: Yeah, it used to connect to. Ga, so my guess is, it got lost on ga, what’s the average order value by channel that can be built or it can be refreshed. What’s used perform just in a recent campaign? That’s kind of tricky. What percent of revenue is subscription based literally exists.

312 00:25:04.990 00:25:08.389 perry: What percent of orders include, add on or upsells. Fucking exists.

313 00:25:08.390 00:25:09.830 Emily Giant: Yeah, that one.

314 00:25:10.310 00:25:15.310 perry: What percent of orders include promo codes exist, realignment of discount, logic, order, fair.

315 00:25:15.870 00:25:16.750 perry: It’s totally news.

316 00:25:16.750 00:25:17.300 Emily Giant: Discussion that we.

317 00:25:17.300 00:25:18.710 perry: Excel exists.

318 00:25:18.950 00:25:21.769 perry: How many recurring solutions do we process exist?

319 00:25:22.230 00:25:24.259 perry: What subscription actions took place?

320 00:25:24.380 00:25:26.279 perry: I don’t know where Steven was at that.

321 00:25:26.280 00:25:34.009 Emily Giant: Doesn’t exist at all broke when we lost sticky, lost sticky. Excuse me, cut them off.

322 00:25:34.010 00:25:36.659 perry: Track markdowns versus discounts like that’s

323 00:25:37.060 00:25:41.660 perry: it’s your Aov dumbasses. Your aov comes down. God Almighty.

324 00:25:42.375 00:25:45.829 Emily Giant: You might want to close this document. It’s gonna make you like, really.

325 00:25:45.830 00:25:46.609 perry: I can’t.

326 00:25:46.900 00:25:49.219 Emily Giant: Don’t even look at finances like don’t even go there.

327 00:25:49.220 00:26:00.390 perry: I need you to be petty, and I need you to put a column that just says, like net, new or refresh of existing, so that I can. At least it is visually at least, people can be like. Oh.

328 00:26:00.730 00:26:01.900 Emily Giant: Happy to do it.

329 00:26:02.140 00:26:02.490 perry: Please.

330 00:26:02.490 00:26:03.790 Emily Giant: To do it. Oh, yeah.

331 00:26:03.790 00:26:10.579 perry: That’s that’s my I told you so. Moment, that’s my I told you so is net new versus refresh of existing.

332 00:26:10.580 00:26:17.419 Emily Giant: Yeah. Well, once I’m not fucking buried in things that actually are broken, which are all your tickets I could go through and just be like.

333 00:26:17.420 00:26:17.950 perry: That’s

334 00:26:19.260 00:26:22.570 perry: cause. That’s where I’m gonna be like, yeah, all the shit that you guys think that you didn’t have

335 00:26:22.690 00:26:26.160 perry: you just broke and never fucking fix, or asked to be fixed.

336 00:26:26.160 00:26:28.519 Emily Giant: Yeah, the snapshot stuff is for real like, we.

337 00:26:28.520 00:26:35.290 perry: No, yeah. Well, and that was like, off and on and off and on, like he got it working once, and it broke a year later, and then I never really prioritized asking to get it back without the whole thing.

338 00:26:36.026 00:26:43.450 Emily Giant: Kombucha! I’m gonna have to go get one. I can’t watch you drink anything on these calls without being like like little rat that just needs to.

339 00:26:43.450 00:26:45.030 perry: The same way. I’m the same way.

340 00:26:45.250 00:26:48.100 perry: Alright. I’m gonna go take a little hot girl, walk at the gym.

341 00:26:48.100 00:26:48.660 Emily Giant: Oh, my! Gosh!

342 00:26:48.660 00:26:53.189 perry: So is the mangy moose still in operation? Is it still exist?

343 00:26:53.190 00:26:58.330 perry: Is always yeah 100. I really want a burger. I like their burgers. I might have to go there later.

344 00:26:58.330 00:27:04.869 Emily Giant: Their burgers are good. I remember liking their salad bar, which I would not go to now, because salad bars feel like.

345 00:27:04.870 00:27:22.379 perry: No, no, that’s on the other side of it. I like sitting on the other the main side, where, like they have the big moose on the wall. But I mean nice. It’s right now, because it’s the they have the whole back deck, and then there’s like a lawn back there, which they usually they have a little stage, and they play live music throughout the day because they’ve been doing this little like Mini art festival kind of thing, so.

346 00:27:22.380 00:27:27.380 Emily Giant: Nice. Yeah, I haven’t been back to Jackson since like 2,018. So it’s been a hot minute.

347 00:27:27.380 00:27:31.223 perry: It’s changed it a lot. It’s changed a lot over the last couple of years.

348 00:27:31.480 00:27:33.589 Emily Giant: Little restaurants like they had, okay restaurants.

349 00:27:33.590 00:27:35.649 perry: Now the restaurants are really good. Now.

350 00:27:35.650 00:27:36.060 Emily Giant: Okay. Then.

351 00:27:36.060 00:27:39.900 perry: They’ve like, that’s an area where it’s like, definitely, it’s a lot better now.

352 00:27:40.460 00:27:45.787 Emily Giant: Okay, I’ll have to come back. Well, you need a solid hang. I know a lot of cool girls that still live there.

353 00:27:46.870 00:27:48.369 perry: I will let you know.

354 00:27:48.620 00:27:51.989 Emily Giant: Alright. Well, I will probably see you later today. At this meeting again.

355 00:27:52.290 00:27:55.049 perry: I can’t do the rest of today. So I’m hoping he just does it today.

356 00:27:55.050 00:27:56.580 Emily Giant: Okay. I’ve been on a meeting.

357 00:27:56.580 00:28:00.059 perry: I like here to know? I can do it today. I just don’t want to.

358 00:28:00.060 00:28:05.120 Emily Giant: Say no. I’ve been on a meeting since 9 fucking o’clock this morning, and nothing.

359 00:28:05.120 00:28:15.540 perry: I just. It’s 1 of my favorite things about being in Wyoming is that most of my meetings happen in the morning, and then my afternoon is just a lot of like computer work. So I don’t take any calls in the afternoon. And so I don’t want to take a call.

360 00:28:15.540 00:28:18.260 Emily Giant: Preserve your peace. I don’t need another call today.

361 00:28:18.450 00:28:22.219 perry: Exactly. Alright cool. I’ll talk to you later. Bye, Emily.

362 00:28:22.220 00:28:22.820 Emily Giant: Bye.