Meeting Title: Braveforce Telehealth Project Collaboration Discussion Date: 2025-07-22 Meeting participants: Fireflies.ai Notetaker Andrew, Andrew O’Neil, Robert Tseng
WEBVTT
1 00:04:28.150 ⇒ 00:04:28.970 Robert Tseng: Hey, Andrew?
2 00:04:29.570 ⇒ 00:04:30.739 Robert Tseng: Sorry I’m a bit late.
3 00:04:31.390 ⇒ 00:04:33.349 Andrew O’Neil: No worries. How are you doing.
4 00:04:33.980 ⇒ 00:04:39.190 Robert Tseng: Good previous call around a bit long. But yeah, overall doing well.
5 00:04:39.590 ⇒ 00:04:41.170 Robert Tseng: Awesome. How do you over there.
6 00:04:42.153 ⇒ 00:04:47.970 Andrew O’Neil: We’ve worked together on a couple of projects over the like last year. So yeah.
7 00:04:47.970 ⇒ 00:04:59.049 Robert Tseng: Nice. Yeah. So you’re based in Chicago, I mean, she she kind of blowing, blowing reviews of you. So she was like you should totally appreciate Andrew. And yeah.
8 00:04:59.460 ⇒ 00:05:03.899 Andrew O’Neil: Absolutely. And are you guys based in Texas? I was looking up your company a little bit.
9 00:05:04.050 ⇒ 00:05:16.210 Robert Tseng: Yeah. So my business partner is based in Austin. So we just have it open in Austin. I’m in New York spread out across the country la Portland, Austin, New York. So.
10 00:05:16.740 ⇒ 00:05:18.390 Andrew O’Neil: Very cool, nice, nice.
11 00:05:19.260 ⇒ 00:05:32.210 Robert Tseng: Yeah, well, so I I just, I know I saw, I saw your email. You want obviously want to get some more information. We’re kind of like in a pinch right now. So I wanted to kind of talk to you asap and kind of see if there’s a way how we could probably work together on this.
12 00:05:33.810 ⇒ 00:05:36.999 Robert Tseng: Yeah, I mean, the email that I mentioned was basically, okay. Well.
13 00:05:38.147 ⇒ 00:05:51.312 Robert Tseng: we have, we have a telehealth clients. Basically there, we were not really involved on the tagging and tracking side like my team that manages really their practical data team. So pretty much.
14 00:05:52.120 ⇒ 00:05:56.200 Robert Tseng: yeah, they they’ve they’ve kind of just like cycled through different.
15 00:05:56.530 ⇒ 00:06:04.500 Robert Tseng: you know. Gta, like Google tag manager owners. That’s been like the main instrumentation platform.
16 00:06:04.500 ⇒ 00:06:04.900 Andrew O’Neil: I’m like.
17 00:06:04.900 ⇒ 00:06:07.569 Robert Tseng: Like. Set up all these tags. Tags.
18 00:06:08.049 ⇒ 00:06:12.809 Robert Tseng: We’ve been willing to take it on and move some of the kind of
19 00:06:13.030 ⇒ 00:06:21.981 Robert Tseng: browser cloud browser side kind of like tracking over the server, because we do have all the data in the warehouse, and we’re able to kind of add some more.
20 00:06:22.750 ⇒ 00:06:30.369 Robert Tseng: the address? Yeah. Customization to it rather than just like, you know, piping it directly from like a browser SDK.
21 00:06:31.460 ⇒ 00:06:32.599 Robert Tseng: And so
22 00:06:32.800 ⇒ 00:06:48.182 Robert Tseng: yeah, I guess the challenge is just that I don’t feel like there’s anyone on my team that’s like a true expert on knowing like how to. You know how to make sure. The calculator, probably. Qa and stuff. Yeah, really, just like a solution architect kind of like
23 00:06:48.620 ⇒ 00:06:51.060 Robert Tseng: that just like owns like tagging and tracking.
24 00:06:51.608 ⇒ 00:07:01.369 Robert Tseng: Yeah, I kind of mentioned the rollout priority is like Meta. We started last week, and I think it’s live. But maybe I think that’s that’s that’s checked.
25 00:07:01.480 ⇒ 00:07:08.069 Robert Tseng: North theme is like another kind of platform that the paid media team uses. And
26 00:07:08.710 ⇒ 00:07:14.946 Robert Tseng: yeah, I think. Well, to me it’s just like the look at spend by channel.
27 00:07:15.674 ⇒ 00:07:16.140 Andrew O’Neil: And.
28 00:07:16.140 ⇒ 00:07:21.769 Robert Tseng: But it is like another 1st party, Pixel, that they also have to maintain somehow, and I don’t know who’s maintaining it on their side.
29 00:07:21.770 ⇒ 00:07:22.549 Andrew O’Neil: Yeah, yeah.
30 00:07:22.550 ⇒ 00:07:28.121 Robert Tseng: Then there’s interest Reddit and Google. So those are like the main channels.
31 00:07:29.130 ⇒ 00:07:39.639 Robert Tseng: yeah, I don’t really know, like, kind of what the what the hand or how how would like I would bring you into it right away. We just hope to get a better sense of that. On this call. Yeah.
32 00:07:39.640 ⇒ 00:08:03.190 Andrew O’Neil: Yeah, absolutely. Yeah, that definitely sounds like, right in my wheelhouse of kind of what what I specialize in. Yeah, just kind of give you background of myself. I I was like a solution architect at like a big agency. For, like the 1st part of my career, and then I left to start my own kind of consulting business. So work with people like Renee and and folks like yourself where
33 00:08:03.190 ⇒ 00:08:17.420 Andrew O’Neil: they’re kind of like, Hey, we, we, you know, need this expertise. We don’t have it in house, let’s, you know, bring someone else in generally where I play and yeah. And if you’re going from like a browser to server transition, that’s you know.
34 00:08:17.480 ⇒ 00:08:26.260 Andrew O’Neil: lots of people are doing that right now. And I would say, especially with a healthcare company you mentioned. That’s the the industry. I don’t know if there’s any like
35 00:08:26.290 ⇒ 00:08:53.260 Andrew O’Neil: data concerns or like regulations there, but with server, will, will, you’ll get the benefit to of being more selective and like what you what you’re sharing with with like Google or Facebook, and that sometimes, you know I’ve I’ve talked with, you know, teams that are like, Hey, we need to be very critical of, like what we’re sharing, because we can only share so much because it with health data, or I don’t exactly know what they’re collecting. Obviously, we wanna be respectful of that.
36 00:08:53.580 ⇒ 00:08:54.130 Robert Tseng: Yeah.
37 00:08:54.690 ⇒ 00:09:15.110 Robert Tseng: yeah, so it’s like, so it’s a telehealth e-com product. And so I guess. Honestly, I just like I I just shoot. I just asked for me like her. Take on things, and I and she’s always on top of all the changing thing things, and I’m if she says you can pass this. I’ll pass it in. If you can’t, then I don’t pass it in so.
38 00:09:15.110 ⇒ 00:09:15.570 Andrew O’Neil: Yeah, yeah.
39 00:09:15.895 ⇒ 00:09:18.820 Robert Tseng: Yeah, I’m not like a health expert myself, necessarily.
40 00:09:18.820 ⇒ 00:09:19.820 Andrew O’Neil: Sure, yeah, yeah, yeah.
41 00:09:19.820 ⇒ 00:09:23.303 Robert Tseng: But we play it pretty conservatively, I think. Just kind of
42 00:09:23.900 ⇒ 00:09:34.790 Robert Tseng: yeah, I think the the E-com purchase events are kind of like the main things that we’re trying to get right. I think that they’ve just been over this. The numbers have been overly inflated from just the
43 00:09:35.340 ⇒ 00:09:37.640 Robert Tseng: current Google Tag manager setup.
44 00:09:37.960 ⇒ 00:09:38.390 Andrew O’Neil: Sure.
45 00:09:38.390 ⇒ 00:09:46.969 Robert Tseng: And then, yeah, you know, we we hash everything that we passion and passion as far as Pii goes. So you know, that’s that’s our. That’s our only constraint. But product.
46 00:09:46.970 ⇒ 00:09:47.300 Andrew O’Neil: I’m on the.
47 00:09:47.300 ⇒ 00:09:50.480 Robert Tseng: We could pass in, I believe. And then, like, we haven’t
48 00:09:50.480 ⇒ 00:10:09.733 Robert Tseng: this kind of concept known as like treatments, because, like, they’re like different. Maybe it’s like a bundle of products attached to the treatments. A patient will be on that treatment cycle for like 6 months to 12 months. And that could contain multiple products. And so that’s like a new. That’s like a custom data point that we try to pass in, not to every platform. But like, that’s also something that
49 00:10:10.130 ⇒ 00:10:27.505 Robert Tseng: what? What’s there? So in my perspective, like what the marketing team needs on the tracking side is just like a small percentage of what we do already track. And so we have like, I mean, we have, we model all this data out of the warehouse. And we have like this kind of like master like.
50 00:10:28.330 ⇒ 00:10:47.430 Robert Tseng: I don’t know. Like to patience orders. Kind of a table kind of thing, and that has, like every kind of that we need, and that’s just a matter of, I think, figuring out what like, how do we narrow it down, pass it in through every platform kind of consumes data a bit differently. And then, yeah, I think just
51 00:10:48.190 ⇒ 00:10:56.250 Robert Tseng: it’s really just to get somebody to give us the vote of confidence. So like, okay, good, like, it looks. I think I think it’s right. So I think.
52 00:10:56.250 ⇒ 00:10:56.880 Robert Tseng: yeah, yeah.
53 00:10:56.880 ⇒ 00:11:10.879 Robert Tseng: the point is just that, you know, I think we have the engineering expertise, I think, to be able to get the data into whatever format we need to pass it in. But just yeah, just need that person to kind of come in and and give us that vote of confidence.
54 00:11:11.240 ⇒ 00:11:23.759 Andrew O’Neil: Yeah, absolutely. Yeah. I’m happy to be involved in whatever kind of stage you want. And yeah, if you wanna you bring me in at like the the Qa. Phase of it, and you know, help me lean in and have me lean in there, happy to do that.
55 00:11:24.040 ⇒ 00:11:24.610 Robert Tseng: Yeah.
56 00:11:25.000 ⇒ 00:11:28.236 Robert Tseng: Okay? So then, I guess what I’m thinking is like,
57 00:11:29.030 ⇒ 00:11:39.670 Robert Tseng: yeah, like, your day to day. Poc, will probably be our tech lead. Who on this? On this client? His name’s Henry. I didn’t bring him on this call, but I may have you chat with him real quick, just before we kind of get started. But
58 00:11:40.653 ⇒ 00:11:42.100 Robert Tseng: yeah, definitely.
59 00:11:42.270 ⇒ 00:11:48.956 Robert Tseng: you know, I would. We try to get you access some platforms? And I mean, we would send over like a
60 00:11:49.360 ⇒ 00:12:08.760 Robert Tseng: I guess, being to kind of get everything sorted out. I’d just be curious to know kind of your rates, and like what your capacity is like. This is one client for us. But we could definitely scale this across, like, you know, I could see, like 5 other clients that would probably need this type of help in the next, like, 3 months. So just yeah, wanted to kind of get a sense of that.
61 00:12:09.340 ⇒ 00:12:28.269 Andrew O’Neil: Yeah, absolutely. Yeah, for, like a like, I’ve I’ve done, you know, hourly rates with people if if kind of want to, you know, bill it that way. From like a you know, agency perspective. I’ve also done like retainer, you know, arrangements where it’s like you can kind of have me for a set amount of hours every month.
62 00:12:28.290 ⇒ 00:12:47.864 Andrew O’Neil: Kind of happy to do either way. I do. It’s some a slight discount for the retainer with the hourly rate of like a hundred dollars for for my time. And then, yeah, I can send over the the fact sheet for the retainer stuff. If if that’s an interest over time, we can definitely look into that.
63 00:12:48.880 ⇒ 00:12:54.029 Andrew O’Neil: Let’s see as the rates, and then I forget what was your your last question?
64 00:12:54.030 ⇒ 00:12:55.590 Robert Tseng: Oh, yeah, just capacity to.
65 00:12:55.590 ⇒ 00:13:07.780 Andrew O’Neil: Oh, yeah, yeah, yeah, absolutely. Yeah. So I I do have some capacity. Probably not, you know, 40 HA week, like full time to to help with it. But certainly, you know, and and I can, if it’s.
66 00:13:07.980 ⇒ 00:13:16.979 Andrew O’Neil: you know, more, one week or less another week. That’s that’s perfectly normal but but yes, I I do have the capacity to take on new clients at this time.
67 00:13:17.640 ⇒ 00:13:18.680 Robert Tseng: Okay, got it?
68 00:13:19.121 ⇒ 00:13:33.768 Robert Tseng: Okay, cool. Yeah. I mean, I’m I mean, we’re in a time crunch. So I’m willing to just kind of yeah, I think the best way is just to trial you and just have you kind of jump into it, Ray, and help with this help with this this this project, I think.
69 00:13:34.450 ⇒ 00:13:55.489 Robert Tseng: that’s how I like. Proceed. So I’ll have my team send over kind of like any kind of documents that we probably need to kind of get you to sign and then if you’re okay, like operating under brave force on this client, yeah, we’ll just white label you for this one. And then we can talk about like what that looks like in the future.
70 00:13:58.190 ⇒ 00:14:06.869 Robert Tseng: yeah, okay, cool. That’s that’s pretty much all I have. I don’t know if it’d be helpful to show you anything like on on this call. Yeah.
71 00:14:07.868 ⇒ 00:14:33.069 Andrew O’Neil: I mean it. It sounds like you. You have the the lot of the data today, or your team is gonna be transitioning that you know I I can. You know we can take a look right now. Or you know, if if you wanna like, look at technical things. But yeah, if you’re if you’re gonna do a lot of work and then bring me in, you know. Obviously, I don’t. Wanna you know. Look at something that’s gonna change, you know, in a couple couple of weeks, anyway.
72 00:14:33.560 ⇒ 00:15:02.755 Robert Tseng: Okay, got it? Yeah. Yeah. In that case, yeah, I’ll I’ll have. I’ll have Henry kind of give you that more like technical walkthrough, then and he’ll like kind of open up all the platforms and like, kind of show you stuff. But yeah, maybe last thing I’ll say as far as like scope of this client. So we have these 5 channels that we’re trying to kind of get nailed down. But then I mean, I see an opportunity to kind of just like own the Google Tag manager work moving forward as well.
73 00:15:03.280 ⇒ 00:15:18.910 Robert Tseng: right now, like, it’s a bit of a kind of tricky situation where I feel like there’s a CTO in house that’s kind of just taking on too much, and like kinda it’s just been the gatekeeper, and I think that’s why the Google Tag manager side hasn’t gotten enough love, because
74 00:15:19.320 ⇒ 00:15:44.839 Robert Tseng: I don’t know. I think he’s his perspective is just like, Oh, I don’t touch it like something we gotta break and like. I don’t want to deal with it. So I got other things to to worry about, so which I think I’ve kind of just accepted that for the past 2 months. But then it’s also just been like. Well, then, none of these requests are kind of being handled properly. And I I there’s a part of me that just feels like,
75 00:15:45.560 ⇒ 00:15:55.010 Robert Tseng: yeah, if we just had somebody who could actually just take that ownership over from him. That’d probably be better for the longer term. Yeah, so.
76 00:15:55.210 ⇒ 00:16:18.299 Robert Tseng: but yeah, I do know that I’ve looked around. There’s a bunch of different like. There’s hundreds of tags over there like I don’t know if it’s worth the squeeze to go and do an audit and everything. And like do that transition. So maybe part of this initial work would I mean, you’re gonna you’re gonna have access to it. So you would see it. Maybe if I could just also get like a quick check from you on like.
77 00:16:18.960 ⇒ 00:16:24.820 Robert Tseng: Hey, is this worth? Like, you know, just telling the client, hey? We just need to set aside like
78 00:16:24.940 ⇒ 00:16:39.026 Robert Tseng: 2030 h to just go and dig into this and like, yeah, like this, I wanna give all that budget to Andrew like I I’m not sure if I should. I’m not sure if I could make that decision and could use like,
79 00:16:40.290 ⇒ 00:16:47.675 Robert Tseng: yeah, I guess I’m just kind of leaving the door open for you to be like. Well, if you want to kind of push for that, and if there’s
80 00:16:48.050 ⇒ 00:16:53.369 Robert Tseng: if that’s an opportunity worth going after. Like I’m I’m open to that because it’s in the back of my mind as like
81 00:16:54.630 ⇒ 00:17:01.619 Robert Tseng: Pandora’s box that I haven’t opened. But like I I do think it’s it’s something that we should. We should try to get off his plate eventually. So.
82 00:17:01.620 ⇒ 00:17:31.218 Andrew O’Neil: Yeah, yeah, I will. I will say, you know, generally the I run into like, you know, marketing or leads, often complaining about tag manager, slowing down the site. So I don’t know if like that’s, you know, in in his purview or her purview. To, you know. Look into that. But yeah, I definitely think you know, if they have, if they truly have a hundred hundreds of tags in there that that could be significant bloat on their site, and they could see, you know. Probably not like
83 00:17:31.580 ⇒ 00:17:38.849 Andrew O’Neil: oh, I don’t wanna undersell. But yeah, they definitely could see a performance improvement, certainly, of like stuff loading faster.
84 00:17:39.600 ⇒ 00:17:40.230 Robert Tseng: Yeah.
85 00:17:40.690 ⇒ 00:17:50.509 Robert Tseng: Okay, yeah, no. I mean, I think it sounds like you speak the language. You’d be able to kind of help make that case as well. Yeah, I think I don’t really know
86 00:17:51.760 ⇒ 00:18:03.830 Robert Tseng: the impact of it. So I mean, I I’m not expecting you to know exactly without digging into it. But directionally, maybe you could be like, oh, there are these warning signals like, if we don’t do this
87 00:18:04.050 ⇒ 00:18:13.900 Robert Tseng: kind of sometimes it’s it’s good to just be the outsider to kind of signal some some things that we’re not we’re not talking about already. So that’s why I’m thinking about it. Yeah.
88 00:18:13.900 ⇒ 00:18:26.059 Andrew O’Neil: Okay, yeah, absolutely. And I’ll keep, you know, if if there’s anything else that stands out to me, that’s like, Oh, you know, we should definitely be, you know. Looking at that this this sort of setup I’ll keep that in mind as well.
89 00:18:26.960 ⇒ 00:18:39.899 Robert Tseng: Okay, cool. Alright? Well, then, yeah, I got everything I need. I will very quickly get my team to send some documents over to you. And yeah, once we’re kind of kind of good on contracts on both sides. And then.
90 00:18:41.012 ⇒ 00:18:43.139 Robert Tseng: yeah, I’ll hopefully we’ll
91 00:18:43.450 ⇒ 00:18:49.089 Robert Tseng: I’ll try to get Henry to talk to you in the next day. So it’s kind of the timeline that I’m trying to work with. So.
92 00:18:49.090 ⇒ 00:18:50.010 Andrew O’Neil: Good. Yeah.
93 00:18:50.010 ⇒ 00:18:54.789 Robert Tseng: Okay, cool, alright. Well, good to meet you. And yeah. Excited to work together. Alright, thanks, Andrew.
94 00:18:55.010 ⇒ 00:18:56.510 Andrew O’Neil: Yeah, talk to you later. Thank you.