Meeting Title: Website Design Review Date: 2025-07-08 Meeting participants: Hannah Wang, Anne, Uttam Kumaran
WEBVTT
1 00:01:47.480 ⇒ 00:01:53.309 Hannah Wang: I am. Tom is running a little late. So I’m just reviewing the
2 00:01:53.610 ⇒ 00:01:56.900 Hannah Wang: comments he left. I didn’t get a chance to do that yet.
3 00:01:58.870 ⇒ 00:02:01.229 Anne: Hi! Hi! Good morning! Capture!
4 00:14:05.300 ⇒ 00:14:06.150 Uttam Kumaran: Hello!
5 00:14:08.540 ⇒ 00:14:09.380 Hannah Wang: Oh!
6 00:14:10.050 ⇒ 00:14:11.070 Uttam Kumaran: How’s it going.
7 00:14:11.240 ⇒ 00:14:12.790 Anne: Hi! Good morning!
8 00:14:13.300 ⇒ 00:14:14.290 Uttam Kumaran: Warning.
9 00:14:16.580 ⇒ 00:14:17.690 Hannah Wang: Okay,
10 00:14:19.780 ⇒ 00:14:46.800 Hannah Wang: let me think about how we wanna run through this. I guess we can just go through like the top 3 to 4 web pages that we want to change, and that you left feedback on just so that we can update orushi that we’re gonna have work for her, so I can well, let me share the figma link 1st in zoom.
11 00:14:47.640 ⇒ 00:14:55.649 Hannah Wang: So I put that in Zoom, and then I’m going to share my screen as well.
12 00:15:02.070 ⇒ 00:15:02.930 Hannah Wang: okay.
13 00:15:10.060 ⇒ 00:15:15.202 Hannah Wang: okay. So I saw the feedback.
14 00:15:18.670 ⇒ 00:15:26.430 Hannah Wang: I don’t know. Overall like, what. What do you think of the new homepage and kind of all the sections that we put down.
15 00:15:27.972 ⇒ 00:15:33.780 Uttam Kumaran: I think it’s it is helpful to see the copy on the page, for sure.
16 00:15:33.780 ⇒ 00:15:34.300 Hannah Wang: Yeah.
17 00:15:34.573 ⇒ 00:15:41.679 Uttam Kumaran: Like. I didn’t think it was gonna be as impactful as it was when I saw it. So but I but I do think that
18 00:15:41.940 ⇒ 00:15:43.769 Uttam Kumaran: it is quite a bit cleaner.
19 00:15:45.660 ⇒ 00:15:46.810 Uttam Kumaran: What do you think.
20 00:15:48.430 ⇒ 00:15:52.679 Hannah Wang: I think so. I mean, even with, like, I’m trying to look at
21 00:15:53.030 ⇒ 00:15:57.010 Hannah Wang: the one that we have currently even just like
22 00:15:57.560 ⇒ 00:16:00.609 Hannah Wang: the talking head video there. And
23 00:16:01.150 ⇒ 00:16:15.110 Hannah Wang: I think just positioning the copy so that the customer is the main focus. Instead of saying like, Oh, we do all of these things, and even like I mean, I know we got rid of like the Me. Alex part, I just feel.
24 00:16:15.460 ⇒ 00:16:18.326 Hannah Wang: is more clear and tailored.
25 00:16:19.370 ⇒ 00:16:27.529 Hannah Wang: for our Icp and just all the language that’s used is to basically help
26 00:16:27.810 ⇒ 00:16:33.599 Hannah Wang: the our customer feel better after they look through our website. So
27 00:16:34.050 ⇒ 00:16:41.299 Hannah Wang: I I like it. I think it’s a lot more clear. Kind of who we help, and how we help, and what we do.
28 00:16:42.860 ⇒ 00:16:48.770 Uttam Kumaran: Yeah, I think probably the only thing is that there’s not much around.
29 00:16:52.180 ⇒ 00:16:54.550 Uttam Kumaran: There’s not much around data.
30 00:16:55.120 ⇒ 00:16:55.860 Hannah Wang: Yeah,
31 00:17:01.000 ⇒ 00:17:11.599 Uttam Kumaran: but I feel like the change, like I feel like part of what Robert proposed
32 00:17:11.950 ⇒ 00:17:14.379 Uttam Kumaran: would help us get a little bit closer there.
33 00:17:17.000 ⇒ 00:17:19.030 Uttam Kumaran: But in the meantime I’m okay.
34 00:17:21.060 ⇒ 00:17:24.279 Hannah Wang: Like the AI as analyst. Blah blah! All that.
35 00:17:24.280 ⇒ 00:17:25.589 Uttam Kumaran: Yeah, yeah.
36 00:17:25.599 ⇒ 00:17:33.459 Hannah Wang: Okay, yeah, I just don’t know how to succinctly
37 00:17:33.919 ⇒ 00:17:37.149 Hannah Wang: put that on the homepage copy.
38 00:17:37.630 ⇒ 00:17:41.989 Hannah Wang: I think I’m still trying to wrap my head around all that stuff, too. So
39 00:17:42.629 ⇒ 00:17:46.534 Hannah Wang: I don’t know. It is very like AI focused
40 00:17:48.030 ⇒ 00:17:49.564 Uttam Kumaran: I mean, like I I think.
41 00:17:49.960 ⇒ 00:17:52.919 Uttam Kumaran: I know we had some like variants.
42 00:17:53.539 ⇒ 00:17:56.769 Uttam Kumaran: Like I’m I’m just. I have the brand script.
43 00:17:57.020 ⇒ 00:17:57.420 Hannah Wang: Yeah.
44 00:17:57.420 ⇒ 00:18:02.939 Uttam Kumaran: On on the my, on my right screen as well like I know we had, like
45 00:18:03.720 ⇒ 00:18:06.709 Uttam Kumaran: we clean up messy systems.
46 00:18:07.080 ⇒ 00:18:09.629 Uttam Kumaran: That’s kind of a little bit of both.
47 00:18:34.140 ⇒ 00:18:37.539 Uttam Kumaran: I mean, the thing is I just I think that’s all copy.
48 00:18:44.010 ⇒ 00:18:47.489 Uttam Kumaran: So I do like the redesign. Probably the only thing.
49 00:19:27.770 ⇒ 00:19:30.040 Uttam Kumaran: I wonder if we should move the case studies up.
50 00:19:31.690 ⇒ 00:19:32.350 Hannah Wang: And.
51 00:19:39.870 ⇒ 00:19:46.780 Uttam Kumaran: Or what is this gonna be? Case studies? Or, Oh, this is gonna be Demos.
52 00:19:47.280 ⇒ 00:19:47.920 Hannah Wang: Yeah.
53 00:19:48.230 ⇒ 00:19:48.545 Uttam Kumaran: Okay.
54 00:19:58.260 ⇒ 00:20:11.209 Hannah Wang: I’m not like a hundred percent happy with our case studies, either. So I’m like, should we also like work on that, too? Cause. The 3 pages that we said was about pricing and home.
55 00:20:12.230 ⇒ 00:20:17.179 Uttam Kumaran: That’s yeah. That’s fine. I mean, it’s just like, for let’s just ship the home page, and
56 00:20:17.810 ⇒ 00:20:20.709 Uttam Kumaran: we can work, continue to finish case studies.
57 00:20:20.840 ⇒ 00:20:21.270 Hannah Wang: Okay.
58 00:20:21.270 ⇒ 00:20:24.973 Uttam Kumaran: Just think like I guess my other question is, I know we had
59 00:20:25.900 ⇒ 00:20:29.880 Uttam Kumaran: I know, and worked on a little of like a video, carousel, I do think that we should.
60 00:20:29.880 ⇒ 00:20:30.270 Hannah Wang: Oh, yeah.
61 00:20:30.270 ⇒ 00:20:35.080 Uttam Kumaran: Sort of focus on that, more like if we can do a carousel of shorts.
62 00:20:38.700 ⇒ 00:20:44.310 Uttam Kumaran: Alright, that would be be really great, because we do have a lot of great video content.
63 00:20:44.900 ⇒ 00:20:48.289 Hannah Wang: Yeah, I think it’s this.
64 00:20:52.020 ⇒ 00:21:01.240 Hannah Wang: Oh, I just feel like if we add that to then our homepage is huge, and I think we should take something out and replace it with the
65 00:21:01.440 ⇒ 00:21:02.480 Hannah Wang: shorts.
66 00:21:03.540 ⇒ 00:21:07.710 Hannah Wang: It’s I don’t know. I just feel like it’s a lot of like
67 00:21:08.000 ⇒ 00:21:15.050 Hannah Wang: cause. This I was also thinking for this, the AI Demos, it’d be like a automatic gif that plays
68 00:21:15.475 ⇒ 00:21:19.059 Hannah Wang: and then, if we have, like the Youtube shorts that also auto plays.
69 00:21:19.270 ⇒ 00:21:23.980 Hannah Wang: I mean, I guess it’s fine if we like just space it out. But.
70 00:21:25.840 ⇒ 00:21:27.599 Uttam Kumaran: I mean, we can always replace.
71 00:21:27.930 ⇒ 00:21:35.560 Uttam Kumaran: But I do want to make sure that all of our stuff gets seen like right now. I don’t think half the stuff is getting seen, you know.
72 00:21:35.770 ⇒ 00:21:36.360 Hannah Wang: Okay.
73 00:21:36.360 ⇒ 00:21:41.849 Uttam Kumaran: So it’s like, if we put in some in some other sub page, it’s I don’t think it’s gonna get
74 00:21:42.020 ⇒ 00:21:43.190 Uttam Kumaran: viewed.
75 00:21:43.480 ⇒ 00:21:47.170 Uttam Kumaran: So I’m not sure. I mean, I know we have.
76 00:21:49.430 ⇒ 00:21:50.760 Uttam Kumaran: Yeah, like.
77 00:21:51.670 ⇒ 00:21:54.249 Hannah Wang: It would look like that. I basically.
78 00:21:55.500 ⇒ 00:21:56.449 Uttam Kumaran: Yeah. Go ahead.
79 00:21:56.710 ⇒ 00:22:05.806 Hannah Wang: Oh, I was saying, I just took this shorts design that, and did as Inspo for this demo design, so it looks the same. That’s why they look very similar.
80 00:22:07.250 ⇒ 00:22:08.916 Uttam Kumaran: Yeah, I think we should.
81 00:22:15.450 ⇒ 00:22:17.880 Uttam Kumaran: I think we should put the videos in.
82 00:22:18.230 ⇒ 00:22:23.489 Uttam Kumaran: because I think it’s rare to have to have that like that’s some that’s a way for us to stand out.
83 00:22:29.920 ⇒ 00:22:33.799 Hannah Wang: probably more top at the top, near the top.
84 00:22:36.020 ⇒ 00:22:36.820 Uttam Kumaran: Yeah.
85 00:23:04.790 ⇒ 00:23:11.070 Uttam Kumaran: And we also have, like, yeah, I guess we have 3 alternating colors. Right? We have, like the the green.
86 00:23:13.200 ⇒ 00:23:13.920 Uttam Kumaran: Okay.
87 00:23:14.920 ⇒ 00:23:21.809 Hannah Wang: Yeah, we have, like the pistachio green, the off white, and then, like the dark pine gradient type of color.
88 00:23:31.890 ⇒ 00:23:35.360 Anne: Maybe we can add it after the three-step plan.
89 00:23:37.070 ⇒ 00:23:38.029 Hannah Wang: Okay, the video.
90 00:23:39.040 ⇒ 00:23:40.550 Hannah Wang: Okay, yeah.
91 00:23:50.280 ⇒ 00:23:54.920 Hannah Wang: Are you okay, that these 2 sections look basically identical.
92 00:23:55.450 ⇒ 00:23:58.130 Uttam Kumaran: That’s fine, because the the content here will look different.
93 00:23:58.130 ⇒ 00:23:59.489 Hannah Wang: Yeah. Okay.
94 00:24:07.110 ⇒ 00:24:14.559 Hannah Wang: yeah. I I need help on this copy, though, like everything else, is okay, maybe except the 3
95 00:24:15.320 ⇒ 00:24:16.710 Hannah Wang: boxes.
96 00:24:21.620 ⇒ 00:24:23.848 Uttam Kumaran: Yeah, I think I’ll probably say,
97 00:24:55.210 ⇒ 00:24:56.640 Uttam Kumaran: I think that’s fine.
98 00:24:57.930 ⇒ 00:24:58.700 Hannah Wang: Okay.
99 00:25:01.910 ⇒ 00:25:06.739 Hannah Wang: yeah, we’ll play around with the spacing and stuff after.
100 00:25:07.990 ⇒ 00:25:11.030 Uttam Kumaran: How many of these do we have the testimonials.
101 00:25:12.370 ⇒ 00:25:14.480 Hannah Wang: Oh, let me check!
102 00:25:14.970 ⇒ 00:25:19.120 Uttam Kumaran: Cause. I feel like we should just make a little like collage.
103 00:25:19.556 ⇒ 00:25:22.160 Uttam Kumaran: Cause. I don’t know if people are gonna click on it.
104 00:25:25.940 ⇒ 00:25:27.109 Hannah Wang: We have 7.
105 00:25:27.900 ⇒ 00:25:30.850 Hannah Wang: I I don’t know if any of them are outdated, but.
106 00:25:31.840 ⇒ 00:25:34.820 Uttam Kumaran: I feel like we should do some type of like.
107 00:25:35.560 ⇒ 00:25:36.820 Hannah Wang: Clause.
108 00:25:37.030 ⇒ 00:25:43.190 Uttam Kumaran: Yeah, like, cause, I just feel like we gotta really put it in front of people
109 00:25:48.290 ⇒ 00:25:50.848 Uttam Kumaran: like, here’s a good example.
110 00:25:52.120 ⇒ 00:25:53.659 Uttam Kumaran: if you go to this site.
111 00:26:11.610 ⇒ 00:26:13.349 Hannah Wang: Whoa! I see.
112 00:26:30.300 ⇒ 00:26:40.150 Hannah Wang: And do you want to do like a 2 by 2 grid, and then the next like, and then have that still make it a carousel. And then the next
113 00:26:40.350 ⇒ 00:26:46.220 Hannah Wang: section is a 2 by one. So that’s 7, just like cards, basically.
114 00:26:48.680 ⇒ 00:26:51.520 Uttam Kumaran: Yeah, I guess I’ll let you guys decide but.
115 00:26:51.520 ⇒ 00:26:52.190 Hannah Wang: Okay.
116 00:26:53.380 ⇒ 00:26:56.630 Uttam Kumaran: We don’t. We don’t necessarily need to.
117 00:27:01.110 ⇒ 00:27:08.459 Uttam Kumaran: I mean, yeah, I I guess I guess I’ll let you decide. But I just we have 7 of them, and I want as many of those to be prominent as possible
118 00:27:08.840 ⇒ 00:27:16.419 Uttam Kumaran: without having either. We auto scroll it a little bit, but like I want the customer to see as many as they can
119 00:27:16.590 ⇒ 00:27:17.770 Uttam Kumaran: immediately.
120 00:27:20.310 ⇒ 00:27:20.710 Anne: But.
121 00:27:20.710 ⇒ 00:27:23.809 Uttam Kumaran: Just because, like, we’re sitting on them. Yeah, go ahead.
122 00:27:23.810 ⇒ 00:27:27.063 Anne: Sorry. Sorry. Oh, but the problem there is
123 00:27:28.810 ⇒ 00:27:31.780 Anne: The testimonials are too long.
124 00:27:32.040 ⇒ 00:27:35.610 Anne: They don’t have the same weight as the others.
125 00:27:38.180 ⇒ 00:27:41.749 Hannah Wang: I guess we can use AI to cut it down.
126 00:27:42.970 ⇒ 00:27:43.650 Hannah Wang: I don’t know.
127 00:27:43.650 ⇒ 00:27:48.700 Anne: To 2 sentence. I think those are shortened already.
128 00:27:49.270 ⇒ 00:27:50.440 Hannah Wang: Oh, they are okay.
129 00:27:50.440 ⇒ 00:27:51.160 Anne: Yeah.
130 00:27:55.210 ⇒ 00:27:55.950 Hannah Wang: And
131 00:28:11.880 ⇒ 00:28:13.210 Hannah Wang: and.
132 00:28:14.163 ⇒ 00:28:17.550 Anne: I’ll just play around with it tomorrow.
133 00:28:18.020 ⇒ 00:28:25.060 Anne: so as long as it is 2 by 3, I mean.
134 00:28:26.040 ⇒ 00:28:27.710 Hannah Wang: I don’t know. I think we’re trying to.
135 00:28:28.210 ⇒ 00:28:29.447 Hannah Wang: Oh, I just
136 00:28:30.920 ⇒ 00:28:37.460 Hannah Wang: like, I understand, wanting to put as many of them on the screen as possible, but I just feel like it’ll look crowded.
137 00:28:38.253 ⇒ 00:28:41.430 Hannah Wang: Unless we like really shorten the copy.
138 00:28:42.360 ⇒ 00:28:50.690 Hannah Wang: So I think maybe 2 by 2. So 4 cards and then auto scroll.
139 00:28:50.850 ⇒ 00:28:52.949 Hannah Wang: and then the next section is
140 00:28:54.940 ⇒ 00:29:01.280 Hannah Wang: to the top row is 2, and then yeah, fit somehow, fitting 3
141 00:29:01.450 ⇒ 00:29:08.830 Hannah Wang: into the second section. And then, yeah, auto scrolling so that users can see it.
142 00:29:11.000 ⇒ 00:29:17.059 Hannah Wang: Because I I do. I just feel like the way rb, 2 B, that example. It’s like
143 00:29:18.030 ⇒ 00:29:23.250 Hannah Wang: not aligned with, or it’s like interesting. Oh.
144 00:29:23.840 ⇒ 00:29:26.320 Hannah Wang: oh, you can scroll through them.
145 00:29:27.210 ⇒ 00:29:32.000 Uttam Kumaran: Yeah, there’s a couple of other examples of this type of of this type of
146 00:29:32.540 ⇒ 00:29:35.729 Uttam Kumaran: design. Let me see if I can find another one like
147 00:29:42.690 ⇒ 00:29:49.369 Hannah Wang: And I feel like this. This heading should be like centered at the top, and then we can bring all the cards
148 00:29:49.850 ⇒ 00:29:54.050 Hannah Wang: like, fill the whole width with all the cards.
149 00:29:55.310 ⇒ 00:30:02.720 Uttam Kumaran: Yeah, like feel free to make it wider. But the testimonial section is huge. Like, I, I just feel like we. We
150 00:30:03.320 ⇒ 00:30:10.560 Uttam Kumaran: don’t show everything we’re doing. And I’m happy to make the decision to make the homepage way longer, because
151 00:30:10.780 ⇒ 00:30:18.830 Uttam Kumaran: people are not gonna go into the sub pages like, I just don’t think it’s gonna happen and if you look at the data, it’s it shows that. So.
152 00:30:18.830 ⇒ 00:30:19.680 Hannah Wang: Yeah.
153 00:30:19.680 ⇒ 00:30:25.349 Uttam Kumaran: I would rather I can help. I can make that decision to say, Let’s make it longer, but I want to cram
154 00:30:25.550 ⇒ 00:30:28.330 Uttam Kumaran: as much as possible. And then
155 00:30:28.500 ⇒ 00:30:33.010 Uttam Kumaran: I also wanna put continue to put more Ctas everywhere.
156 00:30:34.970 ⇒ 00:30:36.699 Uttam Kumaran: So that’s another change.
157 00:30:41.030 ⇒ 00:30:43.659 Uttam Kumaran: So everything we’re doing, the videos.
158 00:30:43.900 ⇒ 00:30:48.709 Uttam Kumaran: the case studies the testimonies we got. We need to really push those
159 00:30:49.299 ⇒ 00:30:52.260 Uttam Kumaran: cause. That’s like, what’s gonna get people to click the Cta.
160 00:30:58.420 ⇒ 00:31:01.110 Hannah Wang: yeah, probably add Cta, here.
161 00:31:37.610 ⇒ 00:31:41.339 Hannah Wang: maybe we can do something like this, too.
162 00:32:04.210 ⇒ 00:32:05.500 Uttam Kumaran: Yeah, exactly.
163 00:32:05.870 ⇒ 00:32:09.960 Uttam Kumaran: Just wanna just put it put. And then, yeah, yeah, put as many.
164 00:32:09.960 ⇒ 00:32:11.689 Hannah Wang: Scroll, auto scroll. Yeah.
165 00:32:11.690 ⇒ 00:32:12.480 Uttam Kumaran: Yeah.
166 00:32:14.570 ⇒ 00:32:16.520 Hannah Wang: Need assembly.
167 00:32:21.290 ⇒ 00:32:23.950 Hannah Wang: Okay?
168 00:32:41.230 ⇒ 00:32:43.500 Hannah Wang: I mean the meat assembly one.
169 00:32:44.180 ⇒ 00:32:51.680 Hannah Wang: It looks kind of like the one that we had before, except that there’s overflow. Is that the
170 00:32:52.020 ⇒ 00:32:52.640 Hannah Wang: thing that you.
171 00:32:52.640 ⇒ 00:32:54.489 Uttam Kumaran: I’m just sharing examples of.
172 00:32:54.490 ⇒ 00:32:55.360 Hannah Wang: Okay.
173 00:32:55.680 ⇒ 00:32:57.490 Uttam Kumaran: Of other inspo like that.
174 00:32:57.850 ⇒ 00:33:00.530 Uttam Kumaran: Yeah, take take from like.
175 00:33:10.180 ⇒ 00:33:15.250 Hannah Wang: Okay, I I do like the auto scroll, one the one
176 00:33:15.410 ⇒ 00:33:19.039 Hannah Wang: and that you put. I think that’s what the one that you put
177 00:33:23.620 ⇒ 00:33:25.720 Hannah Wang: that way. We don’t have to worry about.
178 00:33:26.130 ⇒ 00:33:30.189 Hannah Wang: at least in this format, like, how long it is it? It can just
179 00:33:31.770 ⇒ 00:33:37.959 Hannah Wang: yeah. The we can make it a fixed width. But the height can be different. And it doesn’t matter.
180 00:33:40.940 ⇒ 00:33:46.209 Hannah Wang: Okay, yeah, we can work on that.
181 00:33:46.400 ⇒ 00:33:47.420 Hannah Wang: Go ahead.
182 00:33:47.630 ⇒ 00:33:55.410 Anne: Yes, sorry. I’ll find another example. Actually, I’m thinking, if maybe for testimonials there’s stp.
183 00:33:56.310 ⇒ 00:34:01.830 Anne: The section is sticky. And then when you scroll down
184 00:34:02.130 ⇒ 00:34:08.280 Anne: you can. I mean you can’t scroll down until the end of the page, but it just scrolls.
185 00:34:08.909 ⇒ 00:34:09.319 Hannah Wang: Through.
186 00:34:09.320 ⇒ 00:34:11.690 Anne: To the section, yeah, yeah.
187 00:34:11.690 ⇒ 00:34:12.329 Hannah Wang: Oh, yeah. Yeah.
188 00:34:12.330 ⇒ 00:34:14.860 Anne: Just the that’s the moment.
189 00:34:14.860 ⇒ 00:34:18.030 Hannah Wang: Yeah, yeah. I know what you’re talking about. Yeah.
190 00:34:31.080 ⇒ 00:34:35.710 Hannah Wang: okay, anything else for the home page?
191 00:34:37.710 ⇒ 00:34:38.860 Uttam Kumaran: Okay.
192 00:35:00.190 ⇒ 00:35:02.490 Uttam Kumaran: yeah, let me think again.
193 00:35:38.480 ⇒ 00:35:44.270 Uttam Kumaran: I still think the nav could be a lot better like, I think it’s.
194 00:35:44.270 ⇒ 00:35:50.200 Hannah Wang: In what way I think. Like, it’s just kind of blends in together, right? Like all the.
195 00:35:55.180 ⇒ 00:35:57.740 Uttam Kumaran: I don’t know. It just looks like kind of a wall of text.
196 00:35:59.470 ⇒ 00:35:59.910 Hannah Wang: Oh, yeah.
197 00:35:59.910 ⇒ 00:36:00.420 Uttam Kumaran: We should.
198 00:36:00.420 ⇒ 00:36:01.070 Hannah Wang: Bye.
199 00:36:01.420 ⇒ 00:36:02.909 Uttam Kumaran: Yeah. Go ahead.
200 00:36:03.220 ⇒ 00:36:08.649 Hannah Wang: Oh, that’s why I said, maybe add, still have the icons to the left. Because that’s what we currently have.
201 00:36:11.890 ⇒ 00:36:18.390 Hannah Wang: But yeah, we can let me see what other nav look like.
202 00:36:25.050 ⇒ 00:36:27.829 Uttam Kumaran: Like this is a good example.
203 00:37:57.670 ⇒ 00:38:03.169 Uttam Kumaran: Yeah, either it could. It should take up like the whole thing, or we should. Yes, something like that.
204 00:38:06.510 ⇒ 00:38:07.350 Uttam Kumaran: like.
205 00:38:08.170 ⇒ 00:38:08.990 Hannah Wang: Yeah.
206 00:38:08.990 ⇒ 00:38:10.740 Uttam Kumaran: Yeah, I think part of it is like.
207 00:38:11.680 ⇒ 00:38:15.350 Uttam Kumaran: I, I do like the analytics. 8 sort of approach.
208 00:38:18.600 ⇒ 00:38:20.120 Hannah Wang: Oh! Where is this? From?
209 00:38:23.230 ⇒ 00:38:25.389 Anne: It’s from Reloom.
210 00:38:26.850 ⇒ 00:38:29.766 Hannah Wang: Yeah, maybe something like that.
211 00:38:30.870 ⇒ 00:38:35.120 Hannah Wang: Yeah, yeah, maybe it can just take up the whole
212 00:38:36.140 ⇒ 00:38:38.839 Hannah Wang: width of the page. And then.
213 00:38:39.610 ⇒ 00:38:45.789 Hannah Wang: oh, yeah, I do like analytic? Or what’s that analytics eights example? Because
214 00:38:46.270 ⇒ 00:38:51.969 Hannah Wang: the right part of the nav is like, kinda
215 00:38:53.010 ⇒ 00:38:55.979 Hannah Wang: kind of like another Cta, basically.
216 00:38:57.260 ⇒ 00:39:04.810 Hannah Wang: And then the left is what the nav items are can do something like that.
217 00:39:17.400 ⇒ 00:39:19.570 Hannah Wang: Yeah, probably for case study.
218 00:39:20.200 ⇒ 00:39:22.369 Hannah Wang: Yeah, we would need to think about.
219 00:39:25.520 ⇒ 00:39:34.440 Hannah Wang: Well, I guess we only have 2 dropdowns right now. It’s case, studies and services. So I think, for both of those we just need a design to
220 00:39:34.580 ⇒ 00:39:39.878 Hannah Wang: variations of the dropdown, taking the whole width of the page.
221 00:39:40.360 ⇒ 00:39:40.890 Uttam Kumaran: Okay.
222 00:39:42.470 ⇒ 00:39:52.480 Uttam Kumaran: yeah, I would prefer that. I mean, I just think our information density has to get a little bit higher, like if you if you take a look again at sort of our competitors
223 00:39:52.660 ⇒ 00:40:00.800 Uttam Kumaran: and all of their pages like, especially the ones that are larger. The information information density is, is quite high.
224 00:40:01.100 ⇒ 00:40:01.630 Hannah Wang: Yeah.
225 00:40:04.700 ⇒ 00:40:10.500 Uttam Kumaran: Like, here’s another one. So I just really think we have to graduate one step further.
226 00:40:11.900 ⇒ 00:40:26.460 Uttam Kumaran: because otherwise we’re never gonna get any of our materials in front of people. So I don’t. I don’t have any fear over like we’re our. We’re not. We’re not here to like capitalize on people’s short attention span. If they come to the site they’re
227 00:40:26.730 ⇒ 00:40:35.380 Uttam Kumaran: we. We have to assume that they’re a CEO, and that they’re looking for help. So they have attention right? So we’re not trying to like
228 00:40:35.600 ⇒ 00:40:40.700 Uttam Kumaran: get them quicked into a flow. In fact, I’m trying to show them the depth of what we do.
229 00:40:42.031 ⇒ 00:40:46.079 Uttam Kumaran: So the the inspo to look at is
230 00:40:46.580 ⇒ 00:40:53.830 Uttam Kumaran: other is like kind of the people that are a little bit ahead of us. And really, all that it’s pointing to is like how information dense
231 00:40:54.230 ⇒ 00:40:59.840 Uttam Kumaran: their their nav is, and sort of how they share their solutions really, clearly.
232 00:41:02.480 ⇒ 00:41:06.289 Uttam Kumaran: Versus like, I I do think our stuff
233 00:41:06.460 ⇒ 00:41:13.099 Uttam Kumaran: looks very good, and that’s probably what keeps people on the site. But it’s not information dense at all.
234 00:41:13.848 ⇒ 00:41:21.190 Uttam Kumaran: It’s the it’s like, you know there’s only 5 sections and not much text at all.
235 00:41:21.310 ⇒ 00:41:27.729 Uttam Kumaran: so I don’t. I actually want to kind of take it. Go one step further, and I don’t. I don’t mean to like sort of rip up everything but
236 00:41:29.290 ⇒ 00:41:40.949 Uttam Kumaran: I don’t know. I just feel like we’re we’re not, but we’re not showcasing a lot of the stuff that we do very clearly like, even on the even on this page. There’s no mention of the services that we do
237 00:41:43.180 ⇒ 00:41:47.350 Uttam Kumaran: right? And and there’s no. And then the case studies are all the way at the bottom.
238 00:41:47.500 ⇒ 00:41:58.229 Uttam Kumaran: So it’s just things like that. I want to sort of attack, and if you look at again, if you take a look at all the competitors that are in sort of the next wrong above us.
239 00:41:58.930 ⇒ 00:42:03.110 Uttam Kumaran: you can kind of see how they sort of demonstrate some of this.
240 00:42:19.380 ⇒ 00:42:25.030 Uttam Kumaran: And really, it’s like I I care care pretty little about Mobile just because
241 00:42:25.570 ⇒ 00:42:30.239 Uttam Kumaran: it’s gonna be particularly desktop. So you look at like all the pages.
242 00:42:31.303 ⇒ 00:42:33.319 Uttam Kumaran: Like of Inspo. I’m sending
243 00:42:34.630 ⇒ 00:42:41.579 Uttam Kumaran: like they they put a lot of stuff, you know, there, like they have. They have 4 card sections, 5 card sections.
244 00:42:43.780 ⇒ 00:42:48.640 Uttam Kumaran: you know, just like list of the things that they do. We need to. We need to show those.
245 00:42:53.300 ⇒ 00:42:58.009 Uttam Kumaran: So tell me what’s helpful. I mean, we can kind of go section by section and like.
246 00:42:59.150 ⇒ 00:43:05.149 Uttam Kumaran: I can give feedback. But I do think that like it would be really helpful for you guys to go through
247 00:43:05.920 ⇒ 00:43:11.109 Uttam Kumaran: Inspo from our competitors? I mean, I you know, I I kind of always say that. But
248 00:43:11.710 ⇒ 00:43:16.430 Uttam Kumaran: it’s really it’s really clear the types of design patterns that that’s working for them.
249 00:43:22.800 ⇒ 00:43:30.550 Hannah Wang: No, that’s helpful. I don’t, I mean, and you can feel free to say what you think. But
250 00:43:31.660 ⇒ 00:43:39.040 Hannah Wang: we can just add more sections, basically, maybe like a services section and then.
251 00:43:39.420 ⇒ 00:43:45.750 Uttam Kumaran: Well, I just think like we, it’s just we don’t have much density, like every section has a ton of white space.
252 00:43:49.080 ⇒ 00:43:53.060 Uttam Kumaran: And we hide a lot of things behind carousels or behind sub pages.
253 00:43:55.310 ⇒ 00:43:59.920 Hannah Wang: I think that was just. That’s just like the does.
254 00:43:59.920 ⇒ 00:44:02.089 Uttam Kumaran: I mean, that’s just how we’ve always done it.
255 00:44:02.090 ⇒ 00:44:02.680 Hannah Wang: Yeah.
256 00:44:02.680 ⇒ 00:44:04.880 Uttam Kumaran: But but I think we need to like.
257 00:44:05.000 ⇒ 00:44:16.860 Uttam Kumaran: if I was to look back at this next week, I would want it to be 50% more dense. Basically because we like, we don’t have any like our case. Studies are all the way at the bottom. We can only display a couple
258 00:44:17.290 ⇒ 00:44:25.730 Uttam Kumaran: like we are. We don’t have anything about the services that we do like any list of the types of services.
259 00:44:27.610 ⇒ 00:44:33.609 Uttam Kumaran: you know, I I’ve mentioned the density around quotes right? We’re only showing one quote at a time. We have 7. We should show all 7.
260 00:44:36.380 ⇒ 00:44:41.449 Uttam Kumaran: right. We’re trying to hit them over the head with the fact that we’re the ones to do this
261 00:44:41.620 ⇒ 00:44:46.810 Uttam Kumaran: like, I still think, if you were to look at this company, it looks small.
262 00:44:50.280 ⇒ 00:44:54.810 Hannah Wang: And okay, I mean, yeah, I I think just
263 00:44:55.350 ⇒ 00:45:00.300 Hannah Wang: kind of the narrative that I had in my head was, Oh, every. There’s just too many words.
264 00:45:01.055 ⇒ 00:45:06.660 Hannah Wang: and not saying that we’re gonna add more words. We can. But I think, just display more information like.
265 00:45:07.650 ⇒ 00:45:09.269 Hannah Wang: yeah, that if that’s
266 00:45:10.160 ⇒ 00:45:14.979 Hannah Wang: that’s what our competitors are doing, and that’s what’s working for them. Then, yeah, we can kind of
267 00:45:15.290 ⇒ 00:45:20.450 Hannah Wang: redesign it in a way where we show everything instead of like hiding it and making making.
268 00:45:20.450 ⇒ 00:45:30.230 Uttam Kumaran: I think I would just challenge like what? What more or less words accomplishes? Right? Like, I want that rooted in some sort of like business principle versus like.
269 00:45:30.470 ⇒ 00:45:35.710 Uttam Kumaran: There’s a lot of words because there’s no like design like
270 00:45:36.190 ⇒ 00:45:54.569 Uttam Kumaran: you like. Lot of. Not a lot of words may work for a furniture company website where they want to prioritize images. But we aren’t that right? So I just want our assumptions and our the way we have like we do design to be rooted in the fact that, like
271 00:45:55.000 ⇒ 00:45:57.999 Uttam Kumaran: who our customer is, and
272 00:45:58.260 ⇒ 00:46:17.349 Uttam Kumaran: like, we don’t necessarily have to copy competitors. But there is a reason to go look at what all those people are doing, and they’re very successful. And they. And so to just kind of understand. And also we have so much stuff that is just not getting looked at, and so it has to make it onto the homepage one way or another.
273 00:46:18.900 ⇒ 00:46:22.029 Uttam Kumaran: We’re getting better. But I this is where I think, like
274 00:46:22.190 ⇒ 00:46:28.600 Uttam Kumaran: the design language has to start to get into, like, what is the design language for consultancies and agencies
275 00:46:28.790 ⇒ 00:46:31.459 Uttam Kumaran: in tech for tech consultancies versus like.
276 00:46:32.180 ⇒ 00:46:37.420 Uttam Kumaran: There’s too many words right? Like I kind of want it rooted in some some sort of principle.
277 00:46:42.010 ⇒ 00:46:50.460 Hannah Wang: Yeah, okay, yeah. We can take another stab at this redesigning it, and then
278 00:46:51.370 ⇒ 00:46:56.789 Hannah Wang: just go from there. I guess we can focus on the homepage more specifically, because.
279 00:46:56.970 ⇒ 00:47:05.030 Hannah Wang: yeah, I mean the metrics. The data shows that that’s the page that they kind of look at the most. And then about pages the next one. But
280 00:47:05.500 ⇒ 00:47:07.810 Hannah Wang: I think homepage is where we should just.
281 00:47:09.940 ⇒ 00:47:10.370 Uttam Kumaran: Yeah.
282 00:47:10.370 ⇒ 00:47:12.699 Hannah Wang: Them over the head like you said.
283 00:47:13.490 ⇒ 00:47:15.959 Uttam Kumaran: Yeah. And I, I think it’s gonna take, like.
284 00:47:16.530 ⇒ 00:47:27.610 Uttam Kumaran: I just think it like, I want us to be not like we did. We did the copy, and that was a huge accomplishment. But like we’re, I think we’re still so similar to what it was before
285 00:47:28.120 ⇒ 00:47:29.070 Uttam Kumaran: like.
286 00:47:29.390 ⇒ 00:47:35.069 Uttam Kumaran: If you look at it where where it is right now, we’re not like much different.
287 00:47:35.440 ⇒ 00:47:42.120 Uttam Kumaran: We just changed the copy like on a lot of stuff. Yes, there’s some new components, but
288 00:47:43.700 ⇒ 00:47:53.350 Uttam Kumaran: like I don’t, I don’t. I’m trying to think about the feedback I would get if I put the new one in front of people. I think people would still say, it looks good, but I still am like
289 00:47:54.560 ⇒ 00:48:03.080 Uttam Kumaran: I. I just think we have to take a 1 big step forward, and I think information density, just like getting to speak with you guys today and see the whole design.
290 00:48:03.440 ⇒ 00:48:07.499 Uttam Kumaran: I do think that we need to just like, continue to just add a lot more
291 00:48:07.850 ⇒ 00:48:09.619 Uttam Kumaran: stuff about what we do.
292 00:48:10.614 ⇒ 00:48:23.579 Uttam Kumaran: Because right now it’s not clearly demonstrating the the breadth of solutions and sort of things that we’ve done. Yeah, like stuff, like, kind of the things that and are putting on are kind of probably more in line.
293 00:48:24.240 ⇒ 00:48:34.019 Uttam Kumaran: But I don’t mind if the page is long. I just mind that, like all of our stuff, is out there, and for a CEO that comes in and tries to get a sense of like what we do.
294 00:48:34.480 ⇒ 00:48:39.579 Uttam Kumaran: They they can get that burst instead of going through like the web of sub pages.
295 00:48:39.750 ⇒ 00:48:50.230 Uttam Kumaran: cause no one’s gonna put together the story unless we put it really in front of them. So the the inspo sites that I shared they have a lot of sort of information, dense
296 00:48:50.400 ⇒ 00:48:51.919 Uttam Kumaran: types of
297 00:48:52.810 ⇒ 00:49:03.999 Uttam Kumaran: components where they’re able to put a lot of things on the surface. And then you can click. And they’re a little bit interactive, like, there are some alternatives I know we can’t just like put collages everywhere. But
298 00:49:04.230 ⇒ 00:49:06.820 Uttam Kumaran: I just think we need to get more on the page.
299 00:49:16.550 ⇒ 00:49:22.260 Uttam Kumaran: So tell me what’s helpful. I mean, I can try to keep looking at more info and share
300 00:49:22.868 ⇒ 00:49:27.660 Uttam Kumaran: like, I don’t wanna just give you guys like empty feedback and then
301 00:49:27.980 ⇒ 00:49:30.560 Uttam Kumaran: be like, take another crack like what’s helpful.
302 00:49:32.858 ⇒ 00:49:46.279 Hannah Wang: I guess, being specific about what you want to see and what we should add. So I mean, when you said, like, Oh, yeah, our services and the solutions that we offer. Yeah, we don’t have that on this page. So that’s helpful. Because we’re we should add that.
303 00:49:46.630 ⇒ 00:49:47.210 Uttam Kumaran: Gotcha.
304 00:49:47.990 ⇒ 00:49:49.260 Hannah Wang: And
305 00:49:49.810 ⇒ 00:49:59.444 Hannah Wang: yeah, the I guess the more concrete feedback is helpful. So yeah, the the carousel, the testimonial, just like show all of it. Basically, somehow.
306 00:50:00.290 ⇒ 00:50:09.118 Hannah Wang: maybe don’t hide stuff behind carousels. So like maybe making the case study section like adding another row below it.
307 00:50:09.780 ⇒ 00:50:11.230 Uttam Kumaran: And then.
308 00:50:11.820 ⇒ 00:50:13.750 Hannah Wang: And then
309 00:50:15.820 ⇒ 00:50:27.960 Hannah Wang: so for the solutions like, it’s still in notion. Right? Like nothing has changed in terms of the solutions that we offer. Like all the capable, the stuff, we added, and the capabilities deck, and our one pagers, like those, are all still
310 00:50:28.080 ⇒ 00:50:29.540 Hannah Wang: accurate. Right.
311 00:50:30.550 ⇒ 00:50:31.310 Uttam Kumaran: Yes.
312 00:50:31.930 ⇒ 00:50:37.159 Hannah Wang: Okay, cause. I know we do have like the services page.
313 00:50:38.350 ⇒ 00:50:45.729 Hannah Wang: Or we have like data, engineering product, analytics, strat and internal, like AI, basically like those are still.
314 00:50:47.330 ⇒ 00:50:48.729 Hannah Wang: yeah, okay.
315 00:50:52.810 ⇒ 00:51:00.649 Hannah Wang: yeah, even like our services. Sub tabs are kind of not working those subpages.
316 00:51:01.660 ⇒ 00:51:02.520 Uttam Kumaran: Yeah.
317 00:51:10.000 ⇒ 00:51:15.360 Uttam Kumaran: yeah, I think going for a larger nav. Dropdown is probably the best.
318 00:51:19.710 ⇒ 00:51:23.050 Uttam Kumaran: Because then you can. Yeah, I think some of the designs.
319 00:51:23.170 ⇒ 00:51:26.880 Uttam Kumaran: some of the Inspo that I share to have that, and then.
320 00:51:27.250 ⇒ 00:51:27.660 Hannah Wang: Oh, yeah.
321 00:51:27.660 ⇒ 00:51:28.760 Uttam Kumaran: Yeah, I, think, I think.
322 00:51:28.760 ⇒ 00:51:29.540 Hannah Wang: Apac!
323 00:51:29.770 ⇒ 00:51:34.319 Uttam Kumaran: Yeah, I think we should just like maybe we should dissect each section
324 00:51:35.430 ⇒ 00:51:40.039 Uttam Kumaran: and like find ways to make them a little bit more dense.
325 00:51:41.990 ⇒ 00:51:43.420 Hannah Wang: Okay, yeah, let’s do that.
326 00:51:46.450 ⇒ 00:51:49.169 Uttam Kumaran: Like. I think a barometer for me is like
327 00:51:49.580 ⇒ 00:51:53.109 Uttam Kumaran: I would like to see 50% more information make it to the page
328 00:51:56.320 ⇒ 00:52:01.310 Uttam Kumaran: and I would rather turn up the density then
329 00:52:02.100 ⇒ 00:52:11.100 Uttam Kumaran: then get it looking beautiful because it looks really good like. But the looking good is gonna come from the colors it’s gonna come from. The font
330 00:52:11.450 ⇒ 00:52:13.869 Uttam Kumaran: is gonna come from sort of like the layout.
331 00:52:14.010 ⇒ 00:52:17.670 Uttam Kumaran: But we already hit the nail on that right.
332 00:52:17.810 ⇒ 00:52:31.930 Uttam Kumaran: So those are going to translate to anything we do from now on. So now I want to go from to people really, clearly know what we’re what we’re doing, whether they get that from the headline, whether they get that from the list of services.
333 00:52:34.100 ⇒ 00:52:34.900 Uttam Kumaran: Yeah.
334 00:52:36.070 ⇒ 00:52:36.710 Hannah Wang: Hmm.
335 00:52:36.930 ⇒ 00:52:50.529 Uttam Kumaran: So yeah, maybe it’s helpful. If, if, like, we can break this down into sections, and then I can keep adding feedback or inspo, or if we want to do that in a spreadsheet, we can or like, let me know what’s
336 00:52:50.860 ⇒ 00:52:51.850 Uttam Kumaran: helpful.
337 00:52:55.040 ⇒ 00:52:56.529 Anne: Question Sorry.
338 00:52:58.855 ⇒ 00:53:06.944 Anne: If you could pick one sales asset that we’ve done in one pagers that we can add in homepage.
339 00:53:07.660 ⇒ 00:53:12.080 Anne: What do you think would would be the best in full.
340 00:53:16.250 ⇒ 00:53:22.010 Uttam Kumaran: I would. Probably I’d probably pick like one of the tool diagrams.
341 00:53:24.640 ⇒ 00:53:27.700 Uttam Kumaran: I think those like are are very, very good.
342 00:53:29.810 ⇒ 00:53:33.399 Uttam Kumaran: and then we can put a really clear Cta to the towards those.
343 00:53:42.620 ⇒ 00:53:46.240 Hannah Wang: Yeah, I’m just trying to think like, what section we can add that into
344 00:53:49.380 ⇒ 00:53:51.819 Hannah Wang: or maybe even just create a new section.
345 00:53:55.790 ⇒ 00:54:05.020 Hannah Wang: I mean, probably. What’s each of these? The color blocks? They’re all different sections. So maybe
346 00:54:05.970 ⇒ 00:54:17.160 Hannah Wang: just like commenting on directly on figma. I don’t want to go to another spreadsheet and kinda use that as a reference. I’d rather have everything on figma in terms of like design stuff.
347 00:54:18.950 ⇒ 00:54:20.320 Hannah Wang: so
348 00:54:29.200 ⇒ 00:54:36.630 Hannah Wang: I don’t know like, can you give me an example of like what feedback you would give for this section, like in terms of adding information.
349 00:54:39.880 ⇒ 00:54:46.290 Uttam Kumaran: I just think it looks like to. It’s just not I mean, I would just have have probably add more content like.
350 00:54:47.000 ⇒ 00:54:50.190 Uttam Kumaran: Or basically like, here’s a sample.
351 00:54:50.310 ⇒ 00:54:56.200 Uttam Kumaran: Here’s get. Here’s a get. Here’s a sample plan. And it goes to one of our like a plan landing page, for example.
352 00:54:57.150 ⇒ 00:55:04.429 Uttam Kumaran: like download download us, example, 3, step plan. And it goes to a landing page where people can enter the email and get it.
353 00:55:07.510 ⇒ 00:55:14.179 Hannah Wang: Do we have we sorry I’m trying to rack my brain, for if we have that already like a plan thing, we don’t right.
354 00:55:15.070 ⇒ 00:55:17.650 Uttam Kumaran: We don’t. But I guess this is what I’m saying. Is that like.
355 00:55:18.210 ⇒ 00:55:35.370 Uttam Kumaran: It’s hard for me to dictate the whole thing. But like, I want to get you guys to think through like our job is to capture emails and get people booking meetings. So we need the text and the thing to be like direct people to get to the Cta. It just right now. I think it just looks like
356 00:55:35.710 ⇒ 00:55:41.610 Uttam Kumaran: it’s just not specific enough, right? It’s still like, diagnose the chaos designed to fix deploy. But
357 00:55:42.830 ⇒ 00:55:55.569 Uttam Kumaran: I think that. And we need to have more specifics around, like the type of data work that we do the type of like, what are some of our fixes that we’ve done. Can we get them to a landing page where they can download example plan?
358 00:55:57.990 ⇒ 00:56:07.149 Uttam Kumaran: Sorry. It’s just hard for me to articulate that, but like it’s just like I. We nailed the top line copy. But it’s still not like very specific on, like
359 00:56:07.550 ⇒ 00:56:10.329 Uttam Kumaran: the type of data or AI work that we do
360 00:56:11.550 ⇒ 00:56:13.899 Uttam Kumaran: or like, where people can go. See those.
361 00:56:16.580 ⇒ 00:56:17.460 Hannah Wang: Yeah.
362 00:56:58.870 ⇒ 00:57:04.759 Hannah Wang: So I know we have the case studies, or like the one pages, and also the case study pages.
363 00:57:07.550 ⇒ 00:57:15.819 Hannah Wang: but I feel like that’s kind of not enough cause. Those are just like words. And they don’t really show, like the actual
364 00:57:16.040 ⇒ 00:57:29.599 Hannah Wang: data work that we do. I I think I’m more familiar with the AI work because I like see it. And like the, for example, the internal zoom search and that type of stuff. But I guess for the data work like, where can I go and
365 00:57:31.370 ⇒ 00:57:35.700 Hannah Wang: see, like what we built and stuff.
366 00:57:38.770 ⇒ 00:57:53.810 Uttam Kumaran: Yeah, it’s not as like clear. But we do have like, we do have a ton of design assets around the data work. Right? We have our data, one pagers, we have our data warehouse toolkits. Right? We have all those things. We should pump those out.
367 00:57:54.080 ⇒ 00:57:54.870 Hannah Wang: Okay.
368 00:57:55.090 ⇒ 00:58:01.229 Uttam Kumaran: Yeah, like, these are just sitting, you know.
369 00:58:02.530 ⇒ 00:58:05.329 Hannah Wang: I’m trying to remember. I think we made landing pages.
370 00:58:05.330 ⇒ 00:58:13.010 Uttam Kumaran: You can even have 3 ctas on each of those plans. See what to the services we do see. That’s like, just get it all out there
371 00:58:13.646 ⇒ 00:58:23.110 Uttam Kumaran: and give people enough ability to see these things right super clearly, just linked. You could just like even just link directly to the files up where you could skip the landing page.
372 00:58:23.250 ⇒ 00:58:25.880 Uttam Kumaran: But I just want to get as much of this stuff out.
373 00:58:29.460 ⇒ 00:58:33.919 Uttam Kumaran: because right now I don’t know. It just doesn’t like seem like any. It just looks like it. It
374 00:58:34.330 ⇒ 00:58:36.149 Uttam Kumaran: it’s just so generic.
375 00:58:37.300 ⇒ 00:58:42.570 Uttam Kumaran: Right like at a at the top level. Content makes sense
376 00:58:43.620 ⇒ 00:58:48.980 Uttam Kumaran: like. But it’s still kind of too generic. It’s not talking to like a specific person.
377 00:58:49.500 ⇒ 00:58:54.640 Uttam Kumaran: So we need to just start linking to like the 1st thing we can do is at least just link to
378 00:58:54.800 ⇒ 00:58:57.270 Uttam Kumaran: the one pagers.
379 00:59:13.310 ⇒ 00:59:14.830 Hannah Wang: okay, I mean
380 00:59:17.100 ⇒ 00:59:24.862 Hannah Wang: that was helpful. We we can just it’s fine, we can take another crack at it, I think you gave us enough information,
381 00:59:25.300 ⇒ 00:59:25.990 Hannah Wang: And then.
382 00:59:25.990 ⇒ 00:59:30.719 Uttam Kumaran: Let’s go. Section. Let’s go section by section, and we can do that. Just tell me where to add feedback.
383 00:59:31.230 ⇒ 00:59:32.370 Hannah Wang: On figma.
384 00:59:32.530 ⇒ 00:59:33.280 Uttam Kumaran: Okay. Okay.
385 00:59:33.280 ⇒ 00:59:34.640 Hannah Wang: Just some comments.
386 00:59:35.340 ⇒ 00:59:35.920 Uttam Kumaran: Okay.
387 00:59:37.680 ⇒ 00:59:43.149 Hannah Wang: So I don’t know if you want to do that like right now, you can just do that, Async, probably easier. Async.
388 00:59:45.700 ⇒ 00:59:48.399 Uttam Kumaran: Yeah, I’m gonna try my best to do that today.
389 00:59:51.970 ⇒ 00:59:58.029 Hannah Wang: I mean no worries. If not, I think we already we have like a couple of things here and there. We can already kind of fix like the nav.
390 00:59:58.030 ⇒ 01:00:08.670 Uttam Kumaran: I think I would just highly highly encourage you guys, and even maybe together, just go through the competitors. The Inspo, like, it’s something that I I say, every time we do this cycle. But
391 01:00:09.130 ⇒ 01:00:17.620 Uttam Kumaran: that’s really gonna have all like so many answers on on how to display this type of information and how to display technical jargon.
392 01:00:19.790 ⇒ 01:00:32.230 Uttam Kumaran: like it’s it’s just I. I don’t have sort of a I can’t describe visually that it’s not that easy for me, but I can go through that, and my answer is to go through each of those and get screenshots of what
393 01:00:32.500 ⇒ 01:00:49.784 Uttam Kumaran: looks good. But I think that’s easy enough for you guys to do like. That’s a great place to start. And though that list is is there of, like all like a thousand competitors, you know. So and then we can go back to mob it and look at examples, too. But I think we should just try to go one step further and and
394 01:00:50.470 ⇒ 01:00:52.750 Uttam Kumaran: try to display, because right now
395 01:00:52.980 ⇒ 01:00:59.309 Uttam Kumaran: again, the only ways our assets and our landing pages are getting to people is by via email.
396 01:00:59.540 ⇒ 01:01:04.329 Uttam Kumaran: So like, nobody’s looking at that stuff, we spent so much time doing that. So I really want to get those out.
397 01:01:09.530 ⇒ 01:01:12.480 Uttam Kumaran: Right? We have a wealth of stuff that people can take a look at.
398 01:01:16.820 ⇒ 01:01:22.089 Uttam Kumaran: Yeah, let’s just I mean, we worked hard on it. So let’s just link everything with that website. Yeah.
399 01:01:23.820 ⇒ 01:01:26.289 Hannah Wang: Okay, yeah, I mean.
400 01:01:26.940 ⇒ 01:01:33.509 Hannah Wang: yeah, we’ll we’ll we’ll look at the the competitor competitors and see how they display stuff.
401 01:01:33.690 ⇒ 01:01:39.039 Hannah Wang: and then we’ll work on it. I feel like
402 01:01:40.590 ⇒ 01:01:49.350 Hannah Wang: this is gonna have to go through a couple more iterations of like feedback or like design review and stuff. So
403 01:01:49.850 ⇒ 01:01:51.240 Hannah Wang: let me.
404 01:01:54.260 ⇒ 01:02:01.779 Hannah Wang: Yeah, we’ll we’ll get started on this, and then we’ll see like how far we get and how fast we move. Hopefully, we can have like a be
405 01:02:02.510 ⇒ 01:02:04.270 Hannah Wang: one v. 2.
406 01:02:04.530 ⇒ 01:02:10.809 Hannah Wang: By the end of this week, or something, and then we could review maybe again. Top of next week.
407 01:02:12.710 ⇒ 01:02:22.239 Uttam Kumaran: Okay. Now that I kind of see this, I can also send. But yeah, I don’t know. It would be great if you guys can go through the competitors and then take a stab, or at least make a list of like
408 01:02:22.660 ⇒ 01:02:30.539 Uttam Kumaran: a screenshot of like Inspo, that you guys like that way I can review that and sort of pick out what’s good. That would save me a ton of time
409 01:02:30.880 ⇒ 01:02:35.940 Uttam Kumaran: like if we can go section by section and say, like, here’s like, probably 5 variations of this, we can do
410 01:02:38.070 ⇒ 01:02:40.701 Uttam Kumaran: that would be basically my process.
411 01:02:43.580 ⇒ 01:02:48.249 Hannah Wang: Okay? And how about we like for each section just kind of find
412 01:02:48.870 ⇒ 01:02:58.559 Hannah Wang: other sections on our competitors, websites that look similar or inspo, of how we can beef it up, and instead of like redesigning everything.
413 01:02:59.165 ⇒ 01:03:05.030 Hannah Wang: Let’s just put the screenshots next to each each section, and then we can have good time. Review that because I feel like
414 01:03:05.340 ⇒ 01:03:06.920 Hannah Wang: if we redesign it
415 01:03:07.040 ⇒ 01:03:22.829 Hannah Wang: and then have to redesign it again like, that’s not the best use of our time. So let’s make sure that we kind of have, like the brainstorming down, and then and then go and redesign everything based on the feedback. Does that sound good.
416 01:03:23.819 ⇒ 01:03:29.550 Anne: Yep, yep, I’m actually also thinking about that. Maybe we can also split the
417 01:03:29.910 ⇒ 01:03:33.730 Anne: data consultancies the one in the spreadsheet.
418 01:03:35.600 ⇒ 01:03:36.960 Hannah Wang: Split.
419 01:03:38.990 ⇒ 01:03:41.379 Hannah Wang: Sorry. Not sure what you’re talking about.
420 01:03:42.300 ⇒ 01:03:46.010 Anne: I mean, if we’re going to look at these competitors.
421 01:03:46.010 ⇒ 01:03:50.190 Hannah Wang: Oh, oh, oh, I mean, there’s a lot.
422 01:03:50.450 ⇒ 01:03:50.990 Anne: Yeah.
423 01:03:50.990 ⇒ 01:03:54.559 Hannah Wang: Yeah, I think I mean, we don’t have to go through all of them like I kind of
424 01:03:54.560 ⇒ 01:03:57.620 Hannah Wang: I don’t know which ones are the big, bigger one.
425 01:03:57.620 ⇒ 01:03:57.950 Anne: And.
426 01:03:57.950 ⇒ 01:04:06.550 Hannah Wang: Like the ones that Utam linked, I put in the comment. And figma already like I think we could start with those. I think some of these are like smaller, maybe.
427 01:04:06.550 ⇒ 01:04:09.559 Uttam Kumaran: Yeah, look at anything above 50 employees.
428 01:04:09.830 ⇒ 01:04:10.180 Hannah Wang: Yeah.
429 01:04:10.180 ⇒ 01:04:10.540 Anne: Hmm.
430 01:04:10.540 ⇒ 01:04:15.600 Uttam Kumaran: I would look at. But frankly, the 100 to a thousand employees are gonna be the ones that you’re gonna wanna
431 01:04:15.950 ⇒ 01:04:17.189 Uttam Kumaran: take a look at
432 01:04:18.210 ⇒ 01:04:24.160 Uttam Kumaran: you’ll see that they’re doing the same stuff we are like. They have the same sort of information problem that we have.
433 01:04:24.410 ⇒ 01:04:31.690 Uttam Kumaran: So I think it’s helpful just to like pick out the ones that that you guys like first, st and then I can sort of give some feedback from there
434 01:04:31.800 ⇒ 01:04:40.609 Uttam Kumaran: versus. So I’m gonna have no language to sort of describe how to do any of this. But I think you guys will see like what patterns match
435 01:04:40.780 ⇒ 01:04:43.209 Uttam Kumaran: ultimately like our style. And then
436 01:04:43.520 ⇒ 01:04:48.349 Uttam Kumaran: you, those guys have so much they offer. So they have to have this level of density.
437 01:04:49.069 ⇒ 01:04:57.690 Uttam Kumaran: And for us, partly, we’re setting ourselves up for the future. So we will continue to have way more. One pagers things like that to manage. So
438 01:04:58.890 ⇒ 01:04:59.800 Uttam Kumaran: yeah.
439 01:05:02.230 ⇒ 01:05:09.340 Hannah Wang: Yeah, like, Ph, data. That’s something that even like Robert linked to me when I was helping him with his
440 01:05:09.920 ⇒ 01:05:30.062 Hannah Wang: with Pungo. So like that one and analytics 8, like, yeah, we can just start with the ones that we Tom linked, and then go pick through a couple here and there in that range. And then just like, add a bunch of screenshots and stuff, basically like competitive analysis. And just linking or yeah, screenshots of stuff.
441 01:05:30.410 ⇒ 01:05:31.490 Anne: Okay.
442 01:05:33.460 ⇒ 01:05:40.626 Hannah Wang: Yeah. So let’s this section is, yeah, this homepage is this homepage?
443 01:05:41.860 ⇒ 01:05:43.910 Hannah Wang: Figma page is getting kind of
444 01:05:44.800 ⇒ 01:05:50.369 Hannah Wang: big. I don’t know, I guess, and we can take this offline. But do we want to make like another
445 01:05:50.660 ⇒ 01:05:54.100 Hannah Wang: page like start kind of fresh?
446 01:05:56.410 ⇒ 01:05:56.869 Anne: Just do it.
447 01:05:56.870 ⇒ 01:05:58.689 Hannah Wang: There. Okay.
448 01:05:58.690 ⇒ 01:06:01.080 Anne: Cause. It’s 2025 already.
449 01:06:01.670 ⇒ 01:06:06.330 Hannah Wang: Oh, yeah. Oh, my gosh, yeah, this is 2024. Okay?
450 01:06:07.090 ⇒ 01:06:17.979 Hannah Wang: Oh, well, anyway, yeah, we’ll get that to you. Probably like Wednesday or Thursday. And then you can like, just leave comments, and then we’ll do a redesign based off of
451 01:06:18.140 ⇒ 01:06:19.420 Hannah Wang: based off of that
452 01:06:22.650 ⇒ 01:06:25.019 Hannah Wang: sounds good. Everyone. Okay.
453 01:06:25.020 ⇒ 01:06:25.710 Anne: Yes.
454 01:06:26.310 ⇒ 01:06:27.090 Hannah Wang: Okay.
455 01:06:27.090 ⇒ 01:06:28.410 Uttam Kumaran: Perfect. Thank you guys.
456 01:06:29.220 ⇒ 01:06:30.220 Anne: Thank you.
457 01:06:30.220 ⇒ 01:06:31.640 Hannah Wang: Do another iteration.
458 01:06:32.299 ⇒ 01:06:33.619 Uttam Kumaran: Thank you.
459 01:06:33.620 ⇒ 01:06:37.950 Hannah Wang: Divide, though. So yeah, yeah, thanks for your feedback.
460 01:06:37.950 ⇒ 01:06:38.460 Uttam Kumaran: Okay.
461 01:06:38.820 ⇒ 01:06:39.410 Anne: Thank you.
462 01:06:39.410 ⇒ 01:06:40.010 Anne: Thank you.
463 01:06:40.170 ⇒ 01:06:40.690 Hannah Wang: Bye.