Meeting Title: Zoom Meeting Date: 2025-05-21 Meeting participants: Raymund Verzosa, Hannah Wang
WEBVTT
1 00:00:12.090 ⇒ 00:00:13.250 Hannah Wang: Hello!
2 00:00:13.540 ⇒ 00:00:14.560 Raymund Verzosa: Hello!
3 00:00:14.970 ⇒ 00:00:16.710 Hannah Wang: Hi! Nice to meet you.
4 00:00:17.570 ⇒ 00:00:19.480 Raymund Verzosa: Hi! Nice to meet you, too.
5 00:00:20.900 ⇒ 00:00:25.689 Hannah Wang: So you knew Ryan before, or have you worked with him before?
6 00:00:26.400 ⇒ 00:00:30.119 Raymund Verzosa: Oh, yeah, he was my coworker before.
7 00:00:30.350 ⇒ 00:00:31.980 Hannah Wang: Oh, cool, cool.
8 00:00:32.513 ⇒ 00:00:42.859 Hannah Wang: Yeah. Nice to have you on the team. Thanks for joining us to help with all our video stuff. I feel like that’ll help Brian a lot. Cause I think we’re
9 00:00:43.090 ⇒ 00:00:52.280 Hannah Wang: pushing out a lot of a lot more content, I guess. Visual wise but let me
10 00:00:52.830 ⇒ 00:00:56.039 Hannah Wang: kind of give you a rundown of what
11 00:00:56.620 ⇒ 00:01:07.121 Hannah Wang: marketing does. Let me share my screen. My screen is kind of big, so let me know if it’s like too small, and I’ll zoom in
12 00:01:07.510 ⇒ 00:01:08.670 Hannah Wang: Oh, sure, sure.
13 00:01:10.030 ⇒ 00:01:19.759 Hannah Wang: Okay, so I’m assuming you have notion set up already. Or I feel like, probably Marianne.
14 00:01:21.280 ⇒ 00:01:30.620 Hannah Wang: probably on board. You do onto, okay? Yeah. So I guess marketing focuses mainly on
15 00:01:32.150 ⇒ 00:01:36.690 Hannah Wang: a lot of things. I’m on the I’m kind of well, I joined.
16 00:01:37.510 ⇒ 00:01:44.360 Hannah Wang: so I guess I do more design stuff with Anne, who is our other designer. But Ann kind of hopped on
17 00:01:44.500 ⇒ 00:01:59.070 Hannah Wang: 1st when the company was 1st started, and then I joined, maybe end of January, and I kind of lead design with Anne, and then Ryan’s our content person. Haleem is our web developer. So he works a lot on
18 00:01:59.220 ⇒ 00:02:14.649 Hannah Wang: our website. And then you’re now gonna help with our video stuff. So not sure if you have linear setup. This is kind of another tool that we use. If not, let me
19 00:02:15.010 ⇒ 00:02:17.070 Hannah Wang: see if I can invite you.
20 00:02:19.470 ⇒ 00:02:20.470 Hannah Wang: Members.
21 00:02:20.840 ⇒ 00:02:21.360 Hannah Wang: Okay.
22 00:02:21.360 ⇒ 00:02:23.069 Raymund Verzosa: Only on the onboarding one.
23 00:02:26.220 ⇒ 00:02:31.849 Hannah Wang: Okay? So I invited you as a member. So
24 00:02:31.990 ⇒ 00:02:57.669 Hannah Wang: basically, the way our team works is, we run 2 week cycles. So they’re called sprints. So we’re currently in the middle of our 6 sprint since starting, tracking everything on this application called linear. I know it’s a lot of things to look at. But basically, this column is what needs reviewed. So Ann and I,
25 00:02:58.125 ⇒ 00:03:06.999 Hannah Wang: kinda and Ryan, we all kind of work on stuff, and we ask the Tom or other people to review it, and once that’s done, we change the status
26 00:03:07.745 ⇒ 00:03:16.870 Hannah Wang: to done. These are the blocked items. These are the items that are in progress. And then this. These are the items that we
27 00:03:17.553 ⇒ 00:03:22.519 Hannah Wang: have lined up for this cycle, and we usually try to aim
28 00:03:22.640 ⇒ 00:03:38.190 Hannah Wang: well, right now there’s a lot. But we try to aim for around 45 to 50 issues per cycle. I feel like that’s the load that our team can take so in the past cycles, we focused a lot on
29 00:03:38.800 ⇒ 00:03:44.780 Hannah Wang: coming up with content for the sales team. So
30 00:03:44.990 ⇒ 00:03:48.319 Hannah Wang: here’s another application that you probably need to
31 00:03:49.250 ⇒ 00:03:54.240 Hannah Wang: maybe join. I don’t know if, Marianne added you to Figma
32 00:03:56.220 ⇒ 00:03:59.399 Raymund Verzosa: I think no, she did not.
33 00:03:59.620 ⇒ 00:04:07.150 Hannah Wang: Okay. I’m not sure if you need Sigma. I feel like, since Ryan’s already in here.
34 00:04:07.570 ⇒ 00:04:10.339 Hannah Wang: I feel like he might be able to
35 00:04:10.750 ⇒ 00:04:14.730 Hannah Wang: give you the content and assets needed. But
36 00:04:15.342 ⇒ 00:04:26.990 Hannah Wang: anyway, I’ll just kind of give you a brief rundown. So in the past, in this file, right here called sales assets. Everything is kind of organized on this left column.
37 00:04:27.440 ⇒ 00:04:53.339 Hannah Wang: I don’t know if you’ve looked at Figma before, but if not, I know it’s a lot to look at. But just giving you a brief overview like these are some of the assets that we’ve made and the sales team? So basically, Utam and Robert, they use this to talk with potential leads or clients. Oh, potential leads or yeah, partners, or prospects.
38 00:04:54.510 ⇒ 00:05:01.748 Hannah Wang: so a lot of our previous cycles were focused on these assets. But now that these are kind of done
39 00:05:02.440 ⇒ 00:05:06.830 Hannah Wang: So, for example, here, like these are called our one pagers. So we kinda
40 00:05:07.140 ⇒ 00:05:14.430 Hannah Wang: yeah, send these Pdfs to people to potential clients just to give them more information about our brand.
41 00:05:14.916 ⇒ 00:05:27.383 Hannah Wang: But now that that’s done. We’ve been focusing a lot more on promotions. And I think that’s why we kind of needed your help. Because now we’re editing a lot of videos and stuff. So
42 00:05:28.990 ⇒ 00:05:37.919 Hannah Wang: for example, we conducted an interview with the CEO of a company called Sawal Labs, and basically Utam and Osman just talked.
43 00:05:38.270 ⇒ 00:06:01.599 Hannah Wang: And Brian, recently, I think he probably sent you this one to look over. But yeah, I create. And and I create the designs here. And then, yeah, create like name cards and stuff. And then I, we create like thumbnails. And then on Linkedin. We also do a lot of promoting of these events. So if you go to Tom’s
44 00:06:01.770 ⇒ 00:06:07.269 Hannah Wang: profile right here. You can see that. Basically.
45 00:06:07.550 ⇒ 00:06:11.009 Hannah Wang: Yeah, utam, or sometimes utam posts.
46 00:06:11.673 ⇒ 00:06:19.010 Hannah Wang: But most of these. I think Ryan kind of comes up with a copy for the content. So we’ve been posting a lot more
47 00:06:21.010 ⇒ 00:06:27.660 Hannah Wang: consistently on Utam’s personal Linkedin account. Because that’s kind of the
48 00:06:28.090 ⇒ 00:06:35.649 Hannah Wang: the strategy that we aligned on in terms of yeah expanding our reach and just engaging with more people.
49 00:06:36.488 ⇒ 00:06:43.030 Hannah Wang: So that’s kind of yeah. Why, we brought you on to kind of help with the
50 00:06:44.500 ⇒ 00:06:50.299 Hannah Wang: video editing of everything. So if you go to oh, this is the wrong?
51 00:06:52.950 ⇒ 00:06:53.939 Hannah Wang: Nope, you, too.
52 00:06:54.540 ⇒ 00:06:58.070 Hannah Wang: Yeah. So if you go to our brain forge
53 00:06:58.180 ⇒ 00:07:14.790 Hannah Wang: website, on Youtube, you can see that. Yeah, Ryan posted a bunch of, or I guess 2 videos. And he’s also worked on shorts and stuff. Because I feel like that’s kind of the content that a lot of people gravitate towards these days like vertical
54 00:07:15.447 ⇒ 00:07:16.910 Hannah Wang: short form content.
55 00:07:17.770 ⇒ 00:07:24.499 Hannah Wang: So yeah, that’s kind of what we’re focused on right now. So like, I said before. It was more like
56 00:07:25.763 ⇒ 00:07:41.799 Hannah Wang: one pagers like physical Pdfs. That Ann and I created and now we’re focused more on promotions. We call them promotions. So in notion, if you click on promotions here on the left.
57 00:07:42.375 ⇒ 00:07:51.879 Hannah Wang: You can see that we have a couple or a lot, I guess proposed, and some of them are already in progress, or almost done. And
58 00:07:53.890 ⇒ 00:07:59.840 Hannah Wang: yeah, th, this work schedule and final post day. I feel like it’s kind of confusing, but
59 00:08:00.250 ⇒ 00:08:28.890 Hannah Wang: I think you don’t have to be like super exacting about it. I just kind of mapped out like when we would be working on which promotion on which week? Just so that we don’t end up working on like 5 promotions at the same time. So that’s kind of why, I kind of mapped out like our working weeks. So as you can see. Yeah. So all labs that video we filmed it last week and Ryan edited it.
60 00:08:28.900 ⇒ 00:08:32.320 Hannah Wang: So that was kind of the timeframe
61 00:08:33.140 ⇒ 00:08:39.329 Hannah Wang: that we did. And then we have another interview lined up for today. Actually, that I’m gonna do with Robert?
62 00:08:39.721 ⇒ 00:09:02.919 Hannah Wang: And he’s going to talk with someone named Mathieu and then, like Luton’s, gonna attend a conference next week. So there’s like sequences for that to post on Linkedin. But, anyway, that I’m just giving you a very general overview. I’m not sure that you’ll work on all of these, but the ones that are interviews or involve video like we’ll for sure need your help on
63 00:09:03.313 ⇒ 00:09:10.376 Hannah Wang: so this is kind of like our promotion kinda database just mapping out all the promotions that we have.
64 00:09:11.170 ⇒ 00:09:21.310 Hannah Wang: So yeah, feel free. I know notion there’s a lot of documents. So don’t don’t worry too much about like.
65 00:09:21.680 ⇒ 00:09:26.159 Hannah Wang: yeah, knowing where everything is. Yet I think you can just
66 00:09:26.280 ⇒ 00:09:35.150 Hannah Wang: start with kind of what Ryan gives you, and let him kind of leave you in that way. But I just yeah. I wanted to give you a
67 00:09:35.210 ⇒ 00:09:57.340 Hannah Wang: high level overview of what the marketing team does. And then, obviously, besides all of that, we have like our website, too. So we’re also working on that this cycle. Just finding ways to improve it. And I think one way is to add more video or like talking heads of. So
68 00:09:57.340 ⇒ 00:10:09.568 Hannah Wang: I think one of our proposals is to add, like in this second section here, just like a video of Tom talking about what brainforges? So that’s like more video stuff that you can maybe edit
69 00:10:10.420 ⇒ 00:10:16.150 Hannah Wang: I don’t think it would time recorded that yet. But anyway, that’s kind of what we have lined up and
70 00:10:16.310 ⇒ 00:10:34.810 Hannah Wang: like for our blogs and stuff. I think we also want to add, like more video for our case studies, too. I think eventually we want to record either Tom or Robert talking about the case study. And that would be like the second thing below the hero section over here.
71 00:10:35.325 ⇒ 00:10:39.350 Hannah Wang: So yeah, just a lot a lot more like
72 00:10:39.810 ⇒ 00:10:51.893 Hannah Wang: faces, I think, is kind of what we want to push out. So people know that we are real people behind a real company and not just like robots, you know. So
73 00:10:52.720 ⇒ 00:11:16.175 Hannah Wang: yeah, I know that was a lot. But do you have any questions? Yeah, I know this is like your 1st or second day, so you can kind of take it in slowly, I know for me, too. In the beginning I was like what is going on. There’s so much like in this notion. Page. But yeah, any questions for me right now.
74 00:11:16.520 ⇒ 00:11:16.920 Raymund Verzosa: I think.
75 00:11:16.920 ⇒ 00:11:17.660 Hannah Wang: While we’re on the call.
76 00:11:19.640 ⇒ 00:11:24.369 Raymund Verzosa: Think I got it. I actually recorded it so I can just go back to it. But.
77 00:11:24.370 ⇒ 00:11:25.010 Hannah Wang: Yeah.
78 00:11:25.470 ⇒ 00:11:30.170 Raymund Verzosa: Or I just need some. You know the assets
79 00:11:30.420 ⇒ 00:11:32.199 Raymund Verzosa: as it fails for the brand.
80 00:11:32.450 ⇒ 00:11:34.970 Raymund Verzosa: Oh, yeah, scholars, logos and stuff.
81 00:11:35.387 ⇒ 00:11:36.640 Raymund Verzosa: Right? Oh, yeah.
82 00:11:36.640 ⇒ 00:11:39.230 Raymund Verzosa: And the color hex codes.
83 00:11:39.500 ⇒ 00:11:39.940 Hannah Wang: Yes.
84 00:11:39.940 ⇒ 00:11:47.600 Raymund Verzosa: And yeah, and and if you have any preference in editing style like.
85 00:11:47.600 ⇒ 00:11:47.980 Hannah Wang: That’s the.
86 00:11:47.980 ⇒ 00:11:50.070 Raymund Verzosa: Least minimal, something like that.
87 00:11:50.070 ⇒ 00:11:50.980 Hannah Wang: I see.
88 00:11:51.550 ⇒ 00:11:54.140 Hannah Wang: Yeah, I think since.
89 00:11:55.250 ⇒ 00:12:09.498 Hannah Wang: Oh, I know Utam’s like out on. He’s quote unquote on vacation, but he’s I feel like he’s still checking. Slack a lot. But I feel like you, Ryan. Me and Utam, you can just like post in the design channel.
90 00:12:10.230 ⇒ 00:12:13.660 Hannah Wang: over here. You can just like
91 00:12:13.950 ⇒ 00:12:18.259 Hannah Wang: be like, Hey, any preference for video style.
92 00:12:18.260 ⇒ 00:12:18.810 Raymund Verzosa: Okay.
93 00:12:19.067 ⇒ 00:12:22.930 Hannah Wang: I feel like I have my own preferences, but I don’t know if that’s like
94 00:12:23.030 ⇒ 00:12:28.459 Hannah Wang: the best or like the best thing to do to get
95 00:12:28.660 ⇒ 00:12:36.690 Hannah Wang: a lot of people to engage with the video or look at it. But I know he also added you into
96 00:12:36.930 ⇒ 00:12:44.770 Hannah Wang: brand inspiration, or you joined it. So yeah, I think here maybe, is like a good place to look through in terms of
97 00:12:45.040 ⇒ 00:12:45.890 Hannah Wang: what
98 00:12:46.680 ⇒ 00:12:56.526 Hannah Wang: maybe we’re looking for. So you can see like he posted yesterday. Oh, not inspiring. And it’s probably because the video is not that great
99 00:12:56.920 ⇒ 00:13:17.150 Hannah Wang: And I posted a couple of things too, as well like, right here. For vertical content. I was like, I like how the subtitles are laid out. It’s clean, but it has our branding. So you can look at through this. It’s like a lot of other inspo. But there are some video
100 00:13:17.190 ⇒ 00:13:23.230 Hannah Wang: inspiration. Posts that we did throughout the couple previous months.
101 00:13:23.780 ⇒ 00:13:24.570 Raymund Verzosa: Okay.
102 00:13:24.890 ⇒ 00:13:26.739 Hannah Wang: So, yeah, let me.
103 00:13:28.080 ⇒ 00:13:43.150 Hannah Wang: yeah. A figma. Yeah, I’ll try to see if I can add you give you a seat on the figma plan, but and then I’ll link you the branding materials, and you you’ll be able to see like.
104 00:13:43.510 ⇒ 00:13:49.620 Hannah Wang: These are kind of the I don’t know where Ann put the hex
105 00:13:49.730 ⇒ 00:13:54.970 Hannah Wang: colors. Exactly. It might be on the website. Figma file.
106 00:13:55.220 ⇒ 00:13:56.320 Hannah Wang: Let me see.
107 00:13:57.654 ⇒ 00:14:05.525 Hannah Wang: Oh, yeah, okay. I think this is our style guide. This is for the website. But I feel like you can probably just use it.
108 00:14:06.640 ⇒ 00:14:08.480 Hannah Wang: for videos, too.
109 00:14:08.610 ⇒ 00:14:13.340 Hannah Wang: And you could also just kind of look through
110 00:14:13.860 ⇒ 00:14:20.460 Hannah Wang: like, dig through our files and just see like what colors we use for what? So, for example, like this
111 00:14:21.090 ⇒ 00:14:26.640 Hannah Wang: lime, green color right here, we usually use it to emphasize
112 00:14:27.120 ⇒ 00:14:29.359 Hannah Wang: things. I mean, it depends on the best
113 00:14:29.360 ⇒ 00:14:37.400 Hannah Wang: background is, I feel like we’re still changing up our lifestyle here and there. But overall like.
114 00:14:38.910 ⇒ 00:14:46.400 Hannah Wang: yeah, you you’ll be able to see like the green color we use for like emphasis. And
115 00:14:47.930 ⇒ 00:14:55.670 Hannah Wang: yeah, this like light pistachio call. Yeah. So you’ll you’ll be able to see it. So let me yeah, try to add you to
116 00:14:56.180 ⇒ 00:15:00.350 Hannah Wang: figma, and then link you the right files.
117 00:15:00.500 ⇒ 00:15:19.984 Hannah Wang: and then I feel like I’m the host of this meeting, so I’ll send you the recording of this as well. After it’s done processing on the cloud, and then I’ll send you the link so you can have it as reference. Or I can also record a loom video for you. If that’s more helpful.
118 00:15:20.510 ⇒ 00:15:21.330 Hannah Wang: I can do both.
119 00:15:21.330 ⇒ 00:15:22.040 Raymund Verzosa: Okay. Sure.
120 00:15:22.040 ⇒ 00:15:22.720 Hannah Wang: So.
121 00:15:22.890 ⇒ 00:15:23.680 Hannah Wang: Yeah.
122 00:15:24.530 ⇒ 00:15:37.670 Hannah Wang: but yeah, thanks for joining. I know that was a lot. But just let me know if you have any questions you can. DM, me, or you can add it to the brand marketing design channel.
123 00:15:38.510 ⇒ 00:15:39.196 Raymund Verzosa: All right.
124 00:15:39.770 ⇒ 00:15:42.360 Hannah Wang: But yeah, looking forward to working with you.
125 00:15:42.530 ⇒ 00:15:44.350 Raymund Verzosa: Yeah, same. Same. Thank you.
126 00:15:44.983 ⇒ 00:15:46.250 Hannah Wang: Alright, bye.
127 00:15:46.250 ⇒ 00:15:47.340 Raymund Verzosa: Bye, bye, thanks.