Meeting Title: Zoom Meeting Date: 2025-05-10 Meeting participants: Uttam Kumaran, Ryan Brosas
WEBVTT
1 00:01:05.519 ⇒ 00:01:06.480 Ryan Brosas: A.
2 00:01:10.500 ⇒ 00:01:14.700 Uttam Kumaran: Hey? Give me one second. Let me. Just I’m just gonna join via phone. Hold on.
3 00:02:42.870 ⇒ 00:02:44.399 19257868273: Hey, Ryan, can you hear me?
4 00:02:45.080 ⇒ 00:02:46.199 Ryan Brosas: Yeah, I can hear you.
5 00:02:47.320 ⇒ 00:02:47.709 19257868273: Hey?
6 00:02:48.520 ⇒ 00:02:49.350 19257868273: How’s everything?
7 00:02:49.350 ⇒ 00:02:50.100 Ryan Brosas: How are you?
8 00:02:50.280 ⇒ 00:03:00.123 Ryan Brosas: Yeah. Right. Now, I’m studying like building agents. And later, I’ll be studying about linking.
9 00:03:01.180 ⇒ 00:03:08.380 Ryan Brosas: how? Yeah. Yeah. How about you?
10 00:03:08.380 ⇒ 00:03:11.470 19257868273: Doing anything. This weekend oops.
11 00:03:12.430 ⇒ 00:03:13.170 Ryan Brosas: Hi.
12 00:03:15.030 ⇒ 00:03:17.059 19257868273: I said, you’re not doing anything this weekend.
13 00:03:18.140 ⇒ 00:03:37.110 Ryan Brosas: Yeah, I’m we can. I’m just studying or just tinkering about building like a system on on my, on my local PC, like, like, right like before. Like, for example, the the content system that I have, that
14 00:03:37.110 ⇒ 00:03:50.230 Ryan Brosas: it’s not that it it’s not in local, but it’s, you know, in a free environment like me.com right now, I want to move that to in it. And so I can.
15 00:03:50.230 ⇒ 00:03:51.610 Ryan Brosas: And then, yeah.
16 00:03:51.610 ⇒ 00:04:04.519 Ryan Brosas: yeah, I want to. I want to move that there. So it I can just run it locally. And just re, I’m just hitting the limitation of free account. So that’s that.
17 00:04:06.180 ⇒ 00:04:08.840 19257868273: Nice how was how was this week.
18 00:04:11.250 ⇒ 00:04:18.399 Ryan Brosas: This week is pretty busy. I think it’s pretty much okay kind of busy. But yeah.
19 00:04:19.149 ⇒ 00:04:35.340 Ryan Brosas: well, a lot of new stuff like the the gtm, automation. Yeah, particularly interested on it, because it’s Gtm, and also like automation. I’m still learning the Gtm.
20 00:04:35.340 ⇒ 00:04:39.160 19257868273: It’s basically like the next level. It’s like, I think it’s a lot of the next level. For
21 00:04:39.310 ⇒ 00:04:42.160 19257868273: you know what we’re doing on the marketing side anyways, you know.
22 00:04:42.420 ⇒ 00:04:44.330 19257868273: How does it all tie into sales?
23 00:04:44.830 ⇒ 00:04:48.649 19257868273: It’s like, Go to market, you know. So which is like, how do you actually
24 00:04:49.000 ⇒ 00:04:55.819 19257868273: take. Now that we’ve we’ve had all this marketing, we have the product. How do you actually bring it to the, to the marketplace, you know. So.
25 00:04:57.190 ⇒ 00:04:58.159 Ryan Brosas: Yeah, that’s okay.
26 00:04:58.996 ⇒ 00:05:06.920 Ryan Brosas: Still, like learning stuff. But yeah, I’m I’m really excited to to do all of these. Because, you know.
27 00:05:07.527 ⇒ 00:05:14.510 Ryan Brosas: I’m really like on my interest right now is more on automation. And AI, and yeah, I’m
28 00:05:14.630 ⇒ 00:05:23.060 Ryan Brosas: it feels like I’m in the right location at this moment. Yeah. So I’m really excited on on learning stuff.
29 00:05:23.738 ⇒ 00:05:25.079 Ryan Brosas: Yeah, how do you feel?
30 00:05:25.080 ⇒ 00:05:26.989 19257868273: About joining like the AI team.
31 00:05:29.020 ⇒ 00:05:30.580 Ryan Brosas: I? Yeah,
32 00:05:32.080 ⇒ 00:05:44.036 Ryan Brosas: I I don’t really don’t. I don’t. I’m not really sure. But yeah, if there’s like something came up that I could, you know, help into I’m pretty you know.
33 00:05:44.460 ⇒ 00:06:02.110 Ryan Brosas: what they call this. I wanted to be involved and like help them out, and also to learn into it, because when you you know, the best learning is when you you know, you keep doing things. So I’m really excited to do most on the AI stuff.
34 00:06:03.120 ⇒ 00:06:04.140 Ryan Brosas: Yeah, that’s why I.
35 00:06:04.140 ⇒ 00:06:09.090 19257868273: You know, I send that message because I actually want you to join the stand ups and stuff. So
36 00:06:09.570 ⇒ 00:06:14.549 19257868273: you’ll hopefully your time can be split a little bit between the marketing team and the automation team.
37 00:06:15.970 ⇒ 00:06:17.395 Ryan Brosas: Yeah, right?
38 00:06:18.240 ⇒ 00:06:25.323 Ryan Brosas: Yeah. Yeah. Looking forward on like automating most of the stuff.
39 00:06:25.990 ⇒ 00:06:33.000 Ryan Brosas: yeah. Right now. I want to do like a ghostwriter. Agent
40 00:06:33.230 ⇒ 00:06:50.490 Ryan Brosas: that I could feed like my prompt engineering because it’s it’s doing well on on Chat Gpt or other Llm. Like like Gemini, 2.5. And if I can automate that, I think that’s pretty much good. And I could just focus on.
41 00:06:50.490 ⇒ 00:06:52.040 19257868273: Are you running that locally.
42 00:06:53.472 ⇒ 00:07:01.830 Ryan Brosas: Right now. The ghost writer that I have is on anthropic console.
43 00:07:03.050 ⇒ 00:07:08.280 19257868273: Okay, can you share with me? Or at least put your prompt somewhere.
44 00:07:09.220 ⇒ 00:07:17.760 Ryan Brosas: Sure. Sure. That is, I think I already made one for the comment. But that’s it’s pretty simple.
45 00:07:17.760 ⇒ 00:07:20.410 19257868273: And that’s like uses like our voice. Or how does it work.
46 00:07:21.478 ⇒ 00:07:26.409 Ryan Brosas: It kind of have, like your voice. If you like.
47 00:07:26.980 ⇒ 00:07:34.320 Ryan Brosas: It’s it’s getting the how you it well, the pattern of how you write your content.
48 00:07:34.960 ⇒ 00:07:38.879 Ryan Brosas: It’s kind of doing that pattern like the oh.
49 00:07:38.880 ⇒ 00:07:39.220 19257868273: Okay.
50 00:07:39.220 ⇒ 00:07:47.439 Ryan Brosas: If you’re if you’re if you’re getting those content or the draft that I have been making. I just
51 00:07:47.860 ⇒ 00:07:51.994 Ryan Brosas: put it I’ll just share it to you, so it won’t be.
52 00:07:55.080 ⇒ 00:07:58.513 19257868273: Yeah, share it with me. I’m really curious to to see it.
53 00:08:03.900 ⇒ 00:08:12.859 19257868273: Yeah. So I wanted to talk. I guess. Let’s I wanted to 1st review, like how you know, we’ve been ramping a lot of stuff up. So how is your time right now? And like.
54 00:08:13.030 ⇒ 00:08:17.949 19257868273: where can I be helpful before we kind of talk about the next marketing thing.
55 00:08:19.130 ⇒ 00:08:28.952 Ryan Brosas: The time on my, my, yeah, like, I’m kinda having a hard time of like juggling stuff like Dgtm, the
56 00:08:29.770 ⇒ 00:08:32.340 Ryan Brosas: what they call this the initiative to the to the
57 00:08:32.870 ⇒ 00:08:35.940 Ryan Brosas: what they call this promotion, then yeah.
58 00:08:35.940 ⇒ 00:08:54.470 Ryan Brosas: blog posts. And then, yeah, making content for the leaking. I’m kind of having struggle on it. But yeah, I’ll I’ll try to like figure that out, because right now I’m I’m I’m figuring out an automation. If that could help me make
59 00:08:54.640 ⇒ 00:09:00.509 Ryan Brosas: the process much better, I think that would solve it. As I already.
60 00:09:00.510 ⇒ 00:09:04.860 19257868273: Well, I guess let’s talk. Let’s let’s let’s talk about that. Because, yeah, I want to know, like.
61 00:09:05.020 ⇒ 00:09:10.190 19257868273: how are you feeling like, how’s your hours been and like what’s felt overwhelming.
62 00:09:11.100 ⇒ 00:09:27.629 Ryan Brosas: It’s not really overwhelming. I’m pretty much happy to what I’m currently doing. Because, you know, video editing is one thing that I do sometimes, and it really, you know for me as well I
63 00:09:27.890 ⇒ 00:09:50.360 Ryan Brosas: it’s not that I’m well, it’s what you call this. It’s just an interest interest of me on the past, and I’m really happy to do it right now and then I’ll be jumping to another a new stuff that I’m I’m really happy to learn. It’s kinda really fulfilling for me. But yeah, but the.
64 00:09:50.360 ⇒ 00:09:54.309 19257868273: You don’t. You don’t mind doing the video editing stuff like, yeah, I don’t, really.
65 00:09:54.980 ⇒ 00:09:55.760 19257868273: I’m assuming.
66 00:09:56.540 ⇒ 00:10:24.839 Ryan Brosas: Yeah, it is because I’m currently using premier pro, because if I use like cupcake, it’s not it’s not the. It’s not. The output is not the way I want the one the frame by frame is really hard to do it. On on other software that is easy to navigate, but on on Premier that that’s a like a steep learning curve.
67 00:10:25.470 ⇒ 00:10:26.930 Ryan Brosas: It is easy, because you just
68 00:10:27.560 ⇒ 00:10:32.150 Ryan Brosas: like arrow, because, frame by frame. I can. I can.
69 00:10:32.300 ⇒ 00:10:43.000 Ryan Brosas: I can move the elements that is needed for that. Those specific video. For example, the webinar the the what they call this
70 00:10:43.560 ⇒ 00:10:47.900 Ryan Brosas: the Green Box thingy can correct those
71 00:10:48.080 ⇒ 00:10:56.300 Ryan Brosas: per frame, because, you know, I can, you know, accurately move the object and stick it to that to that place.
72 00:10:58.770 ⇒ 00:11:04.389 19257868273: So like, for example, for the, for the default, and for the other one like, how long did it take?
73 00:11:04.660 ⇒ 00:11:05.610 19257868273: Got it.
74 00:11:06.134 ⇒ 00:11:10.330 Ryan Brosas: For the default. I think that took like
75 00:11:10.890 ⇒ 00:11:31.449 Ryan Brosas: 3 days because 3 days, because I need to like I did the graphics initially. Then I just request that to to Hannah. And then the next day I can just, you know, put I replaced the the what do you call the visuals
76 00:11:31.600 ⇒ 00:11:37.430 Ryan Brosas: the what they call the materials, the video materials? Then, there’s
77 00:11:37.430 ⇒ 00:11:39.149 Ryan Brosas: like a reiteration again. So I need
78 00:11:39.150 ⇒ 00:11:44.213 Ryan Brosas: to move that again. So I think it’s pretty much right now. We have a good
79 00:11:44.640 ⇒ 00:12:06.400 Ryan Brosas: process right now, because there is like a settled video materials that I could stick with it, and I could edit it edit it in one go. And also like like doing some audio enhancement, because from the video that we have we are using like, I think
80 00:12:06.760 ⇒ 00:12:17.519 Ryan Brosas: zoom and I can just add, enhance the audio on it like playing it back and forth, and when to, you know
81 00:12:18.100 ⇒ 00:12:20.890 Ryan Brosas: and has the specific wavelength.
82 00:12:20.890 ⇒ 00:12:25.759 19257868273: So should we? Do you think we should like get we should get you think we should get like a part time video editor.
83 00:12:27.230 ⇒ 00:12:28.679 Ryan Brosas: Yeah, we could.
84 00:12:28.680 ⇒ 00:12:31.090 19257868273: 3 days is a lot of time, because that’s a lot.
85 00:12:31.240 ⇒ 00:12:34.209 19257868273: It’s a lot of time. Or we could like, I don’t know.
86 00:12:34.700 ⇒ 00:12:38.310 19257868273: Yeah, I guess, like we could consider it.
87 00:12:39.440 ⇒ 00:12:59.330 Ryan Brosas: We can consider that. But at this moment we can just build the process on it. We can just because we are still like figuring things out at this moment, and we don’t really want to, you know. Get somebody that to figure this that out, and that will be chaotic. To be perfectly honest.
88 00:12:59.330 ⇒ 00:13:14.839 19257868273: You you mentioned like you’re like, Hey, I’m it’s it’s sort of a lot to juggle it’s part of it, just like keeping track of everything like what is what is the actual, you know, like real, real hard piece. Right now.
89 00:13:17.110 ⇒ 00:13:33.670 Ryan Brosas: Are these? Because specifically, if I if I’m like focusing on one stuff like, video, I think, yeah, I think that’s is that the least? I think the least. Also?
90 00:13:34.558 ⇒ 00:13:57.860 Ryan Brosas: I am. I’m if I’m editing video, I am focusing on that because I don’t really want to jump on other stuff at that time, I think, sometimes content. I don’t really have like making content on on Linkedin, our company in our our blog post that needed to be revision.
91 00:13:58.350 ⇒ 00:14:14.279 Ryan Brosas: It’s really hard to track on or give like specific date. I think that’s pretty much what I’m I’m having trouble with is to dedicate a day for specific specific marketing. Initiative.
92 00:14:14.670 ⇒ 00:14:18.989 19257868273: It’s like, the yeah, just like the dates for working on it and then for executing.
93 00:14:19.750 ⇒ 00:14:20.540 Ryan Brosas: Yeah.
94 00:14:21.400 ⇒ 00:14:25.749 19257868273: Okay. So I think, like, one thing we can do this next week is.
95 00:14:25.920 ⇒ 00:14:29.680 19257868273: I think we should try to like, have some sort of joint
96 00:14:29.800 ⇒ 00:14:36.970 19257868273: calendar like whether that’s in notion, or whether that’s in Hubspot or something, but like find a way to track
97 00:14:37.490 ⇒ 00:14:43.480 19257868273: the stuff that we’re posting somewhere, right? But the other thing is just like
98 00:14:43.580 ⇒ 00:14:57.170 19257868273: we just to narrow down our focus. Right? So I think the major initiative now is like we finished a lot of the content for the case studies and things like that. So really, I want to double down on my Linkedin Robert’s Linkedin and Amber’s Linkedin.
99 00:14:57.713 ⇒ 00:15:01.150 19257868273: And that’s that should be the number one focus. So
100 00:15:01.280 ⇒ 00:15:20.699 19257868273: the Comp, the company, Linkedin, I think you’re doing a good job sort of reposting here and there. And that’s fine. I think I’m more concerned with just like consistency from my account consistency from all 3 of our accounts. Right? So this is where, like having the promotion fills 2 days of a post, typically right like
101 00:15:21.375 ⇒ 00:15:24.469 19257868273: from my account. So that way.
102 00:15:24.720 ⇒ 00:15:28.539 19257868273: I want to listen to what you said, which is, find a way to post every day, you know.
103 00:15:29.400 ⇒ 00:15:42.484 Ryan Brosas: Yeah, yeah, because the operating also. And I think the hey, which campaign is really helping you to to lose your your
104 00:15:43.600 ⇒ 00:15:48.690 Ryan Brosas: your algorithm also. And that’s pretty pretty good. Also because you’re constantly.
105 00:15:48.690 ⇒ 00:15:49.010 19257868273: Okay.
106 00:15:49.010 ⇒ 00:15:50.990 Ryan Brosas: Connecting and.
107 00:15:50.990 ⇒ 00:15:52.130 19257868273: Yeah, concrete.
108 00:15:52.130 ⇒ 00:15:58.356 19257868273: That’s why I want to go. I want to double down there. And I also want to double down on the promotions.
109 00:15:58.770 ⇒ 00:16:00.250 19257868273: so like, yeah, I.
110 00:16:00.250 ⇒ 00:16:07.179 19257868273: And just the thing we have to figure out is, How do? How do we do it sustainably? But I want I want my account to be posting every day.
111 00:16:07.300 ⇒ 00:16:23.609 19257868273: So this is where, like, I think, what we should try to. One thing we should try to do is think about like a consistent like posting schedule, and like what type of content like maybe Tuesdays and Thursdays. It’s sort of like up to me like you know how I just post sort of random stuff.
112 00:16:24.310 ⇒ 00:16:24.790 Ryan Brosas: Yeah.
113 00:16:25.630 ⇒ 00:16:32.990 19257868273: Maybe that’s like 2 days, and then Monday, Wednesday, Friday, we should make it more like
114 00:16:33.300 ⇒ 00:16:35.299 19257868273: something that people can expect.
115 00:16:35.987 ⇒ 00:16:41.412 19257868273: Whether it’s something about a tool or a case study or customer spotlight.
116 00:16:42.120 ⇒ 00:16:46.829 19257868273: like I wanna I wanna I wanna like sort of have one day a week
117 00:16:47.210 ⇒ 00:16:53.220 19257868273: where I don’t have to manage it. But something goes out right. That’s not. That’s non promotional.
118 00:16:53.350 ⇒ 00:16:59.589 19257868273: or it is a. It’s a promotion. Basically, this is where it’s like. I want us to have one promotion running at all times.
119 00:16:59.710 ⇒ 00:17:02.590 19257868273: because then we’ll get 2 or 3 posts out of that right.
120 00:17:03.320 ⇒ 00:17:03.885 Ryan Brosas: Yeah.
121 00:17:05.030 ⇒ 00:17:05.520 19257868273: So.
122 00:17:05.520 ⇒ 00:17:07.020 Ryan Brosas: Definitely do that.
123 00:17:07.770 ⇒ 00:17:26.900 Ryan Brosas: I I think I have the correct solution for that. We can. I can just automate some of the topic like from get from specific sources like reddit Linkedin, or you know, Instagram. And then you can just answer all of those questions.
124 00:17:26.900 ⇒ 00:17:29.090 19257868273: Yeah. So you, you saw my message? Right?
125 00:17:29.510 ⇒ 00:17:30.700 19257868273: Yeah, yeah, I.
126 00:17:30.700 ⇒ 00:17:52.200 19257868273: So I was like, if you just create me like linear, I I created it in linear. But it’s like, if you just create me the linear tickets and everything is just like, here’s the topic. Here’s some talking points. I will just like sort of like answer. The ones that I think are strong, and then you can repurpose that the content and we can work together on like
127 00:17:52.320 ⇒ 00:17:56.709 19257868273: we can work together on the anthropic console, prompt to make it more of my voice.
128 00:17:57.750 ⇒ 00:18:08.650 Ryan Brosas: Yeah, yeah. Sure. Sure. I can. Definitely do that. I’m currently doing that on my personal linkedin. But I’m still like figuring out how
129 00:18:08.880 ⇒ 00:18:33.384 Ryan Brosas: building a brand or something. Yeah. And I’m I mean, like, on on rebranding, like, I’m still figuring things out. So yeah, I can definitely share my my system on on getting some ideas just share me some Linkedin influencer that you’re currently like, like their topic, or a reddit
130 00:18:34.921 ⇒ 00:18:47.710 Ryan Brosas: they call the sub pages, or subreddit something like those, or even a a Instagram account that has reels that you like. Specifically, we can also do that.
131 00:18:48.780 ⇒ 00:19:05.919 19257868273: But I think one thing, for one thing, we should try to do this week is like, just have a couple of just like, let’s create a backlog of just like topics that I can sort of talk about and brain dump on. And then in that same linear ticket, we could basically plan out like what the content is gonna be
132 00:19:06.418 ⇒ 00:19:08.689 19257868273: I think the other piece is.
133 00:19:08.960 ⇒ 00:19:13.240 19257868273: you know, the content I want to post is gonna be it’s a lot less of like
134 00:19:13.430 ⇒ 00:19:19.379 19257868273: a long form thing. I think you can tell what’s performing well on my account is just like candid
135 00:19:19.710 ⇒ 00:19:25.350 19257868273: post where I don’t sell anything where I’m like reflecting on news, or reflecting on some some of the latest stuff.
136 00:19:25.530 ⇒ 00:19:31.849 19257868273: or talking about our company like that’s performing well, so I don’t want to switch the format to like
137 00:19:32.080 ⇒ 00:19:33.699 19257868273: anything where we’re like
138 00:19:33.890 ⇒ 00:19:39.869 19257868273: trying to. They have like a lead magnet or stuff like that, like, I think I want to keep it really authentic.
139 00:19:40.668 ⇒ 00:19:46.939 19257868273: But I want to use AI to basically streamline us building a backlog of of
140 00:19:47.320 ⇒ 00:19:52.964 19257868273: sort of topics that I can. I can talk about? Yeah. So I think part of it is.
141 00:19:53.460 ⇒ 00:19:55.440 19257868273: I think there’s 2 things. One I’ll
142 00:19:56.300 ⇒ 00:20:06.350 19257868273: I think if if this weekend, if you’re working on anything related to the content stuff. If you can just like create some like simple notion documentation about like what the current.
143 00:20:06.540 ⇒ 00:20:18.019 19257868273: what’s the state of the current automation. For, like basically writing content in in my voice or in the company’s voice, then we can work on it next week, and let’s sort of tweak it.
144 00:20:19.660 ⇒ 00:20:20.960 19257868273: We get a bit more.
145 00:20:22.740 ⇒ 00:20:35.507 Ryan Brosas: Yeah, I will share that on Monday. It’s basically what I’m what I sent on the AI show and tell the one that
146 00:20:36.550 ⇒ 00:20:40.170 Ryan Brosas: what will amber is interested at?
147 00:20:40.805 ⇒ 00:20:47.720 Ryan Brosas: Yeah. You can see. There, that’s I made like a long form content. It’s a newsletter content. But yeah.
148 00:20:47.720 ⇒ 00:20:48.150 19257868273: It.
149 00:20:48.150 ⇒ 00:20:48.880 Ryan Brosas: It’s basically.
150 00:20:48.880 ⇒ 00:20:52.989 19257868273: But is there is there which one are you? Which one are you using for, like my account?
151 00:20:54.469 ⇒ 00:20:59.530 Ryan Brosas: At this moment is an tropic. But this thing is like my.
152 00:20:59.530 ⇒ 00:21:04.790 19257868273: Is it? Is it? It’s is it? Is it? Just like a. It’s just like a super prompt.
153 00:21:04.900 ⇒ 00:21:07.279 19257868273: It’s not like an actual workflow.
154 00:21:07.916 ⇒ 00:21:11.839 Ryan Brosas: It’s not, but I will be building a.
155 00:21:11.840 ⇒ 00:21:15.789 19257868273: Put the mega prompt in the in the prompt library, in notion.
156 00:21:16.440 ⇒ 00:21:21.530 Ryan Brosas: Sure. Sure I’ll be putting it at after this call.
157 00:21:22.490 ⇒ 00:21:24.860 19257868273: So again, 2 things I want to. I basically want to like.
158 00:21:24.980 ⇒ 00:21:46.971 19257868273: we need to double the speed at which me and you can just like iterate on content, right? Cause. I have a million ideas. My struggle is like finding time to like post it. So if I have the things that I can block off time to just like refund. Then I can send you those voice notes or or use whisper, flow to write, to write it into
159 00:21:47.540 ⇒ 00:21:49.000 19257868273: to write it into
160 00:21:49.678 ⇒ 00:22:13.739 19257868273: linear or notion, and then you can take it from there and then I’ll approve it, and then you can post like that’s, I think that’s a great like Async flow, and you or you can. We can schedule it so ideally. It would be even be nice for us to schedule like in the next 3, 4 weeks of content, right? Like every Tuesday, Thursday, or something we just like, we just basically write it out. And then, in case I want to do something manually, I can just still do it.
161 00:22:15.980 ⇒ 00:22:17.067 Ryan Brosas: Yeah. Yeah. Absolutely.
162 00:22:17.430 ⇒ 00:22:21.260 19257868273: So that’s that’s 1 thing. Let’s if you can create a
163 00:22:21.730 ⇒ 00:22:31.490 19257868273: can, you create a ticket on on linear right now, just to say, like, review, review linkedin.
164 00:22:32.426 ⇒ 00:22:37.809 19257868273: copywriter, prompt and process. And that way we can talk. Let’s talk about it on Monday.
165 00:22:38.331 ⇒ 00:22:49.238 19257868273: And we can basically look how we can build this system into slack or into linear or something like with the AI team’s help, they’ll they’ll basically make it available that way, like, for example,
166 00:22:49.690 ⇒ 00:23:04.189 19257868273: I read a lot of articles, and I’m saving some of these articles, so it’ll be easy for me to say like here, that like 30 or 40 articles that I read this week. Pick one, and then if you want to hear my thoughts on it, just like message me.
167 00:23:04.550 ⇒ 00:23:15.119 19257868273: and then I’ll just like I’ll just give like 30 seconds on like. Why, I think it’s important. That’s something that I want to speed up, though, like it needs to be like maybe
168 00:23:15.240 ⇒ 00:23:17.590 19257868273: 15 min of both of our time, you know.
169 00:23:18.900 ⇒ 00:23:22.820 Ryan Brosas: Yeah, yeah, so that’s that’s 1 thing. Yeah.
170 00:23:23.400 ⇒ 00:23:34.970 Ryan Brosas: yeah, yeah, I I think those already, like, we can just copy paste the the what you call this the article, then you can provide like a.
171 00:23:34.970 ⇒ 00:23:43.709 19257868273: But this is the thing like I I’ll I’ll just bookmark the article, and then I’ll show you where to go. You can see the bookmarks. And then you can tell me, like.
172 00:23:44.330 ⇒ 00:24:03.799 19257868273: like, Okay, out of these ones like this one is a good one to write about. Can you give me 30 seconds on why, this is important, and then I’ll record it so that way. It’s like you’re leading it like cause I’ll still, I’m reading every day, and I bookmark like all the time on either Twitter bookmarks or on matter or on insta paper. So I’ll just keep bookmarking
173 00:24:03.870 ⇒ 00:24:21.809 19257868273: once you can scan those. And then tell me, hey, this one is interesting. Can you tell me why it’s important? I’ll record 30 seconds, and then you can ship it right. But don’t wait. I don’t want you to wait for me to give you the articles because I’m gonna delay. So I want you to lead it like just one. I think one extra step will save us.
174 00:24:23.110 ⇒ 00:24:24.209 Ryan Brosas: Yeah, absolutely.
175 00:24:27.010 ⇒ 00:24:28.570 19257868273: Okay, cool. And then,
176 00:24:29.180 ⇒ 00:24:35.949 19257868273: yeah, I mean, I I think overall like I, I feel like our content posting like, of course, since you joined is a lot better now. Right.
177 00:24:36.800 ⇒ 00:24:38.730 Ryan Brosas: Yeah, yeah, it’s been.
178 00:24:38.840 ⇒ 00:24:44.743 19257868273: Well from where we were. It’s kind of good right now.
179 00:24:45.280 ⇒ 00:24:49.169 19257868273: I know you have high expectations, but I feel like it’s a lot better.
180 00:24:49.560 ⇒ 00:24:53.389 Ryan Brosas: Yeah, but yeah, I.
181 00:24:53.390 ⇒ 00:24:55.729 19257868273: Like. Where do you think? Where do you think we can improve.
182 00:24:56.870 ⇒ 00:25:14.979 Ryan Brosas: Yeah, it’s pretty much like showing some expertise. But yeah, it’s being covered already. And quite lately. I I’m quite like, you know I’m I’m I’m providing questions, and you’re providing some of those answer via
183 00:25:15.090 ⇒ 00:25:18.380 Ryan Brosas: chat and recording. And I think that’s pretty.
184 00:25:18.380 ⇒ 00:25:18.750 19257868273: Yeah.
185 00:25:18.750 ⇒ 00:25:24.980 Ryan Brosas: Cover it, because showing some some expertise is really important on doing.
186 00:25:24.980 ⇒ 00:25:25.370 19257868273: Yeah.
187 00:25:25.370 ⇒ 00:25:27.426 Ryan Brosas: Because you know, yeah.
188 00:25:28.730 ⇒ 00:25:35.719 19257868273: No, but also like this is where I want us. I want I want us to plan the promotions for the next like 6, 7 weeks.
189 00:25:35.860 ⇒ 00:25:39.310 19257868273: But you have. So you have. You have like, too much stuff to post. Basically
190 00:25:39.490 ⇒ 00:25:43.870 19257868273: right? Like, if we run a promotion a week at least you have 3 posts from that right.
191 00:25:44.950 ⇒ 00:25:45.660 Ryan Brosas: Yeah.
192 00:25:46.720 ⇒ 00:25:47.760 19257868273: At minimum.
193 00:25:49.040 ⇒ 00:26:12.250 Ryan Brosas: Yeah, basically. I will be just getting some transcription on on some of the clips. Then I can make some content out of it. And I think that’s pretty much I’m I’m I’m well, well, I’m doing at this moment, and that’s why it’s hitting or providing me like a good.
194 00:26:12.250 ⇒ 00:26:18.239 19257868273: How long, how long, how long does the Youtube short same that it.
195 00:26:19.741 ⇒ 00:26:25.359 Ryan Brosas: I think 5 min is just short. So 5 min, or 3, or something.
196 00:26:26.410 ⇒ 00:26:29.939 19257868273: Okay, and then and then are you also posting those clips on Linkedin or No?
197 00:26:31.390 ⇒ 00:26:31.970 Ryan Brosas: Hi.
198 00:26:33.160 ⇒ 00:26:37.009 19257868273: Are you posting the video or or shorts on Linkedin.
199 00:26:37.983 ⇒ 00:26:51.420 Ryan Brosas: I’m posting a link in clips on a link in I’m not posting shorts. I’m posting clips. It’s not. It doesn’t have like a sub title.
200 00:26:52.670 ⇒ 00:26:54.239 19257868273: But Linkedin has shorts.
201 00:26:55.610 ⇒ 00:27:10.200 Ryan Brosas: Yeah, it’s pretty much the same clips, and I can do that. But as you requested to post clips, not shorts, so I just proceeded to make like a blinking clips, without any.
202 00:27:10.200 ⇒ 00:27:12.370 19257868273: We should do both.
203 00:27:12.790 ⇒ 00:27:15.220 Ryan Brosas: Yeah, I can, yeah, basically, I can just.
204 00:27:15.220 ⇒ 00:27:20.069 19257868273: Because Linkedin, you know, like Linkedin, has, Linkedin has the clips, and you can do the shorts now
205 00:27:20.320 ⇒ 00:27:22.539 19257868273: like I think we should use that also.
206 00:27:23.220 ⇒ 00:27:25.294 Ryan Brosas: Yeah, it’s pretty much the same.
207 00:27:25.970 ⇒ 00:27:29.100 Ryan Brosas: But yeah, we can just.
208 00:27:29.100 ⇒ 00:27:29.740 19257868273: That’s more. Do it.
209 00:27:29.740 ⇒ 00:27:33.829 Ryan Brosas: On doing one medium, which is shorts.
210 00:27:34.270 ⇒ 00:27:35.589 Ryan Brosas: And yeah.
211 00:27:35.590 ⇒ 00:27:40.029 19257868273: Well, that’s the thing. It’s like, I. I want to have the video go on Youtube.
212 00:27:40.830 ⇒ 00:27:45.890 19257868273: But you could also post it on Linkedin. But I do think we should take advantage of Linkedin and Youtube shorts both.
213 00:27:46.750 ⇒ 00:27:56.999 Ryan Brosas: Yeah. Yeah. What I’m saying is, I can just don’t like make like a linkedin clip. I just use these shorts as a clip on Linkedin.
214 00:27:57.210 ⇒ 00:27:58.090 Ryan Brosas: so.
215 00:27:58.090 ⇒ 00:27:58.610 19257868273: Okay.
216 00:27:58.610 ⇒ 00:28:00.340 Ryan Brosas: Save more time on that.
217 00:28:02.335 ⇒ 00:28:10.759 Ryan Brosas: Basically, I’m editing for shorts and Lincoln clips also, so that it’s pretty much the same. But.
218 00:28:10.760 ⇒ 00:28:14.159 19257868273: I guess whether, like Linkedin clips, is different than Linkedin shorts.
219 00:28:15.250 ⇒ 00:28:20.906 Ryan Brosas: Yeah, I think the the difference is the resolution, but it’s still the same.
220 00:28:22.350 ⇒ 00:28:23.600 Ryan Brosas: The resolution is.
221 00:28:23.600 ⇒ 00:28:26.519 19257868273: But like the the product, is different, right? Like, because one.
222 00:28:26.520 ⇒ 00:28:27.060 Ryan Brosas: Mom is like.
223 00:28:27.060 ⇒ 00:28:30.669 19257868273: Clip is like a video. Another one is a horizontal format.
224 00:28:31.010 ⇒ 00:28:37.189 Ryan Brosas: Yeah, yeah, yeah, it’s it’s pretty much the same. But yeah, the resolution is just different.
225 00:28:40.150 ⇒ 00:28:46.320 19257868273: Okay, yeah. Like, I want to start getting the video everywhere and then
226 00:28:48.110 ⇒ 00:29:06.479 19257868273: So then the other, the other thing I wanted to talk. So that’s so that the Monday let’s talk about how much we can automate on this process. You know. As you can tell, I’m spending much more time on this. So I wanna like, Get it. I don’t wanna have to hire another person. I think the only thing that could be interesting is to get you an intern this summer like a marketing intern.
227 00:29:08.450 ⇒ 00:29:11.060 Ryan Brosas: Sure like that is.
228 00:29:11.060 ⇒ 00:29:17.649 19257868273: Because, like, so cause we’re, we’re planning like an internship program. Your brother, we’re considering we have, like maybe 5 or 6 applicants.
229 00:29:19.070 ⇒ 00:29:30.818 Ryan Brosas: Yeah, I think my brother does have like a job at this time, so he won’t be making it. But yeah, I’m really interested on on getting an intern
230 00:29:31.210 ⇒ 00:29:36.149 19257868273: Oh, he’s like he’s he’s already, is he? Is he still open to do an internship, or he’s out.
231 00:29:36.770 ⇒ 00:29:42.339 Ryan Brosas: I think he’s really he’s out at this moment. But I’ll ask him if he is interested.
232 00:29:43.970 ⇒ 00:29:51.110 19257868273: Okay. But yeah, I think I want to see if I can get you, because all of our interns I’m honestly less interested in them helping on
233 00:29:51.884 ⇒ 00:29:57.550 19257868273: engineering. I’m more interested in them helping on sales and marketing.
234 00:29:57.780 ⇒ 00:30:02.580 19257868273: So I want to get you like, what are the couple of things you have an intern do, if they join.
235 00:30:04.666 ⇒ 00:30:09.530 Ryan Brosas: Basically for them. I think it’s much more doing
236 00:30:09.760 ⇒ 00:30:14.180 Ryan Brosas: engagement, those those manual stuff
237 00:30:15.297 ⇒ 00:30:28.442 Ryan Brosas: engagement, like comment from our Vegan company and also like, I think I’m not really sure what I can offload some manual stuff.
238 00:30:30.120 ⇒ 00:30:30.670 19257868273: Well, like.
239 00:30:30.670 ⇒ 00:30:31.300 Ryan Brosas: Yeah.
240 00:30:31.300 ⇒ 00:30:33.350 19257868273: And can create the con, the schedule.
241 00:30:33.490 ⇒ 00:30:42.200 19257868273: That person can run the con, the content schedule. They can basically help with like using my account or the company account to comment
242 00:30:42.430 ⇒ 00:30:44.090 19257868273: right to do engagement.
243 00:30:44.860 ⇒ 00:30:48.329 19257868273: They can basically help do employee advocacy.
244 00:30:49.300 ⇒ 00:30:50.179 19257868273: Yeah. Yeah. But I think
245 00:30:50.180 ⇒ 00:31:02.729 19257868273: if you have some, you have some of these ideas. Let’s just write them. Let’s can we create a ticket for that as well? Which is just like marketing intern job requirements, because I want to send it to amber
246 00:31:03.240 ⇒ 00:31:07.209 19257868273: who’s gonna be leading sort of some of the internship stuff
247 00:31:11.990 ⇒ 00:31:12.610 19257868273: already done.
248 00:31:15.350 ⇒ 00:31:16.160 19257868273: Okay?
249 00:31:16.537 ⇒ 00:31:35.559 19257868273: And then, yeah, I wanted to talk about. So you know, we’re planning this video series, and I had a great conversation with Clarence from vicinity. It took one of our partners, and you know we had a great conversation. He was like dude we should. You should record this. And I was saying, Yeah, we’re starting to do promotions, but I was telling him he’s like, no, you should do it like
250 00:31:35.680 ⇒ 00:31:39.169 19257868273: almost like, have you seen, like Tim cast by Tim Pool.
251 00:31:42.220 ⇒ 00:31:44.560 Ryan Brosas: Sorry I didn’t hear.
252 00:31:44.560 ⇒ 00:31:45.170 19257868273: Have you?
253 00:31:45.830 ⇒ 00:31:47.399 19257868273: Have you seen Timcast.
254 00:31:48.220 ⇒ 00:31:49.190 Ryan Brosas: Team cut.
255 00:31:50.140 ⇒ 00:31:53.739 19257868273: Yeah. T. IM cast. It’s like a show on Youtube.
256 00:31:57.870 ⇒ 00:32:04.039 Ryan Brosas: No, I’m not. I’m not familiar with that. I haven’t touched Youtube that much.
257 00:32:04.040 ⇒ 00:32:15.609 19257868273: But like it’s a it’s a show. We should take some inspiration from. So basically, what they do is he has guests on. All he asks is like, Who are you? And then they review like 3 articles.
258 00:32:15.810 ⇒ 00:32:21.190 19257868273: And so what it does is you can create both timely and timeless content. Right. So
259 00:32:21.370 ⇒ 00:32:27.519 19257868273: I wanna like, for example, we if I haven’t perhaps just a wild labs guy on, I want to talk to him. But like
260 00:32:27.630 ⇒ 00:32:31.730 19257868273: I want to drive the conversation right. I don’t want it to be boring so.
261 00:32:31.730 ⇒ 00:32:32.160 Ryan Brosas: Yeah.
262 00:32:32.160 ⇒ 00:32:35.819 19257868273: I’ll just sort of say, Hey, who are you? And then
263 00:32:36.230 ⇒ 00:32:40.739 19257868273: we’ll just have, like maybe 2 or 3 articles that we can react to
264 00:32:41.571 ⇒ 00:32:48.750 19257868273: and then we’ll just try to do a 30 min conversation and then clip it, and then what you can do is there’ll be clips in there that you can then
265 00:32:48.930 ⇒ 00:32:52.980 19257868273: take on. For example, if we talk about AI and private credit.
266 00:32:53.160 ⇒ 00:33:01.040 19257868273: and it’s like an article that came out, then you could just take that clip and say, like Rainforge. And so our labs discuss AI and private credit, and then
267 00:33:01.200 ⇒ 00:33:06.546 19257868273: we could do that. But also we should do this almost every Friday or something, you know.
268 00:33:07.690 ⇒ 00:33:11.790 19257868273: so he basically said, like, you could, actually, you should actually like create a show out of it. Basically.
269 00:33:16.235 ⇒ 00:33:20.100 Ryan Brosas: Okay, really a new format of like like, podcast
270 00:33:20.100 ⇒ 00:33:30.340 Ryan Brosas: I’m not really familiar with that because the the podcast. That I’m being, I’ve been like listening is like Ali Abdul, and that’s quite interesting. Like
271 00:33:30.930 ⇒ 00:33:33.990 Ryan Brosas: who you ask who them are.
272 00:33:33.990 ⇒ 00:33:36.350 19257868273: All, in pod all, in podcast.
273 00:33:37.580 ⇒ 00:33:38.430 Ryan Brosas: Only.
274 00:33:40.000 ⇒ 00:33:44.470 19257868273: I’ll send you a couple of these, but, like I don’t know, I think it’ll be more fun
275 00:33:45.010 ⇒ 00:33:46.999 19257868273: then a boring like Webinar.
276 00:33:47.350 ⇒ 00:34:03.820 19257868273: and it’ll give you a lot of content because you can. Re, you could just repost the clips like you can use that video, find different different clips, and then just reuse it like whenever we need it. Right? So I’m thinking for the soow labs one, I’m gonna change the format of it.
277 00:34:04.460 ⇒ 00:34:08.900 19257868273: Where it’s just like we started. Just talk about him, and then
278 00:34:09.179 ⇒ 00:34:11.809 19257868273: I’ll send a couple articles for us to react to.
279 00:34:12.090 ⇒ 00:34:14.869 19257868273: and then let’s see how it goes. I think
280 00:34:15.010 ⇒ 00:34:20.000 19257868273: on your end. Did you see my my notion about like this new format?
281 00:34:22.574 ⇒ 00:34:24.579 Ryan Brosas: I’m checking on it right now.
282 00:34:25.260 ⇒ 00:34:28.350 19257868273: Yeah, I sent it in brand, it’s like, basically about this show.
283 00:34:28.580 ⇒ 00:34:29.929 19257868273: The show idea.
284 00:34:46.309 ⇒ 00:34:47.154 Ryan Brosas: Chill.
285 00:35:06.860 ⇒ 00:35:08.210 19257868273: Do you find it?
286 00:35:09.910 ⇒ 00:35:13.469 Ryan Brosas: Is this the link in Post Run, the inspiration.
287 00:35:14.810 ⇒ 00:35:18.750 19257868273: No, no! I sent it in the Brand Channel, or promotions.
288 00:35:19.620 ⇒ 00:35:21.380 Ryan Brosas: From our promotion. Sorry.
289 00:35:28.010 ⇒ 00:35:28.729 19257868273: You see it.
290 00:35:35.000 ⇒ 00:35:35.610 Ryan Brosas: Oh.
291 00:35:41.930 ⇒ 00:35:43.390 Ryan Brosas: thank you.
292 00:35:56.870 ⇒ 00:36:02.100 Ryan Brosas: Oh, the the unblock! Okay, here it’s in the brand marketing. Sorry.
293 00:36:03.610 ⇒ 00:36:04.789 19257868273: Yeah, you see it now.
294 00:36:05.260 ⇒ 00:36:06.249 Ryan Brosas: Yeah, yeah, I saw it.
295 00:36:08.590 ⇒ 00:36:09.599 19257868273: Give it a quick, read.
296 00:36:10.960 ⇒ 00:36:15.280 Ryan Brosas: And you know, workforce format. Yeah.
297 00:36:17.700 ⇒ 00:36:21.019 19257868273: You should. You should see like kind of what I’m talking about. This like show format.
298 00:36:26.400 ⇒ 00:36:31.469 Ryan Brosas: Oh, this is what’s the last thing you asked Chatgpt about?
299 00:36:37.010 ⇒ 00:36:46.700 Ryan Brosas: Honestly push for? Okay, this is yes, please know it’s and that’s real?
300 00:36:59.680 ⇒ 00:37:06.500 Ryan Brosas: Okay, this is really a good questions. Yeah, I, is it good, deep, really?
301 00:37:07.350 ⇒ 00:37:08.560 19257868273: Deeper. What do you think.
302 00:37:08.560 ⇒ 00:37:09.180 Ryan Brosas: Oh.
303 00:37:09.360 ⇒ 00:37:17.930 Ryan Brosas: yeah, this is a really good question. I this is really good. If it’s a good question, it’s it’s really a good, you know, content to get.
304 00:37:17.930 ⇒ 00:37:20.530 19257868273: Do you think it’s a better format than the other one?
305 00:37:21.210 ⇒ 00:37:26.140 Ryan Brosas: Like what we were planning because it’s.
306 00:37:26.140 ⇒ 00:37:28.290 19257868273: It seems more fun like it seems more fun.
307 00:37:28.290 ⇒ 00:37:28.950 Ryan Brosas: Yeah.
308 00:37:28.950 ⇒ 00:37:32.630 19257868273: It seems like it’ll give you a lot of clips right?
309 00:37:33.263 ⇒ 00:37:38.250 19257868273: And it’s like we can release it once a week, like basically like
310 00:37:38.420 ⇒ 00:37:44.719 19257868273: people can come to expect it. We can try to aim for something like once every week, or once every 2 weeks, or something.
311 00:37:49.200 ⇒ 00:37:54.729 19257868273: So I think for you for you. I would try to think through like, okay, what is the branding of it?
312 00:37:56.830 ⇒ 00:38:01.030 19257868273: Right? Like, what’s the branding? Do we want to have do I think we should just jump
313 00:38:01.400 ⇒ 00:38:04.550 19257868273: right in, and then but then you may have to have some sort of like
314 00:38:06.710 ⇒ 00:38:09.010 19257868273: like intro clips, or like
315 00:38:09.270 ⇒ 00:38:23.250 19257868273: cold open, and then we do an intro clip, and then you have an outro but try to do it as simple as possible to start. But I guess what I’m saying is like, I wanna, I’m gonna go record like 10 or 15 of these very soon.
316 00:38:23.885 ⇒ 00:38:29.800 19257868273: Right? Because especially if I can do it on Zoom. I’ll just try to record it, and ideally.
317 00:38:30.140 ⇒ 00:38:34.350 19257868273: I’ll just give you the footage, and then you can cut it, and you can post it whenever you want.
318 00:38:35.620 ⇒ 00:38:36.373 Ryan Brosas: Oh, yeah.
319 00:38:37.480 ⇒ 00:38:39.639 19257868273: So one on Wednesday is like a trial run.
320 00:38:39.850 ⇒ 00:38:49.209 19257868273: But like, I want to try that, see? See if we need to tweak anything. And then I’ll basically try to record one or 2 of these a week. The other thing is, I’m gonna do some in person. Here.
321 00:38:49.770 ⇒ 00:38:54.839 19257868273: I’m gonna go interview people in person like, sit down and just like, basically do this.
322 00:39:03.350 ⇒ 00:39:06.176 Ryan Brosas: Yeah, yeah, I think that’s really a good
323 00:39:07.330 ⇒ 00:39:20.890 Ryan Brosas: Good way to promote us. Yeah, this is really good. If we’re going to like, push more of this promotion. Yeah, I think that’s pretty much good to us. And yeah.
324 00:39:21.210 ⇒ 00:39:33.829 19257868273: The other thing is like, let’s say I think the the big overarching thing is I want to try to do a promotion, have at least one promotion active every week doesn’t have to be a different one, but at least one active. The second piece is.
325 00:39:34.590 ⇒ 00:40:00.519 19257868273: but if if we decide, hey? This month we’re gonna focus on legal. I will go interview people in the legal space and to give you clips to work with. So we need some advanced planning, right? So that’s the that’s the stuff that I think I can help on, which is like planning it out. Then I just need you to be like, very focused on execution and then very focused on bothering me until you get what you need. Basically. So this is where, like, I wouldn’t worry too much about like
326 00:40:00.730 ⇒ 00:40:15.890 19257868273: let me. I’ll help sort of fill in the gaps on like the vision. But I certainly need your help on like the really the execution. And then, like, of course, like you, you crush it on like the quality. So anything we can do to just have good quality stuff, I think.
327 00:40:16.050 ⇒ 00:40:33.710 19257868273: will make us stand out. In fact, like let me tell you, every week for the past 6 weeks someone has told me that our branding, our content is looking amazing. Someone reached out saying they watched the video. And like, there’s all these things happening. So we just have to stay consistent.
328 00:40:35.270 ⇒ 00:40:47.453 Ryan Brosas: Yeah, agreed. That’s 1 to build con branding brand to, you know, on all socials is to be consistent. Yeah, if we have, like a good
329 00:40:48.070 ⇒ 00:41:03.929 Ryan Brosas: good what you call this responses, and it will just feel like there it will build us also like the perspective of us. Like the branding is going to be, you know. Molding.
330 00:41:04.210 ⇒ 00:41:17.789 Ryan Brosas: And yeah, I think that’s pretty pretty good. As we as a lot of people starting to notice. You on Youtube. It will, you know, accelerate the visibility of paying for it. Also.
331 00:41:19.000 ⇒ 00:41:21.449 19257868273: And then I don’t know. I’m I’m sort of like.
332 00:41:21.740 ⇒ 00:41:24.309 19257868273: not so interested in working on.
333 00:41:25.020 ⇒ 00:41:28.290 19257868273: Should we even do more work on the website because
334 00:41:28.850 ⇒ 00:41:34.240 19257868273: it’s a big project. And like, maybe I should, maybe I should ask if like, and
335 00:41:34.570 ⇒ 00:41:40.239 19257868273: or I don’t know, I kind of like don’t want to spend the majority of our. I want to spend as much time on the promotions as possible.
336 00:41:40.480 ⇒ 00:41:43.400 19257868273: So I think we’ll talk on Monday about like
337 00:41:43.560 ⇒ 00:41:47.250 19257868273: how much time we want to split between promotions and the website work.
338 00:41:49.890 ⇒ 00:41:51.889 19257868273: You know. So I think that’s a
339 00:41:52.490 ⇒ 00:41:54.890 19257868273: that’s something that I’ll I’ll think about.
340 00:41:56.270 ⇒ 00:41:56.960 Ryan Brosas: Yeah.
341 00:41:58.250 ⇒ 00:41:59.230 Ryan Brosas: Yeah.
342 00:41:59.230 ⇒ 00:42:15.899 19257868273: Cause cause. This is also where, like, I think you know, in in watching you and watching sort of how we work, I think what your superpower is is just like raw. You’re you’re really good at raw execution. I think this is. And this is mostly my fault is that I think we need someone to sort of think about the
343 00:42:16.070 ⇒ 00:42:22.350 19257868273: the positioning and the the overarching like branding and like slogans. And
344 00:42:22.550 ⇒ 00:42:32.219 19257868273: the way we talk right? Because I think you’re good at taking that, and then turning it to something that people want to click on. But you still need that piece
345 00:42:32.520 ⇒ 00:42:41.499 19257868273: right? And that’s the hard for me, because I’m not a I’m not really like a customer, and I’m not like a marketer, so it’s hard for me to even like articulate
346 00:42:41.680 ⇒ 00:42:43.509 19257868273: how we talk about this.
347 00:42:43.710 ⇒ 00:42:44.410 19257868273: But
348 00:42:45.660 ⇒ 00:42:56.763 19257868273: I think that’s what we’ll that’s what basically, we’ll we’ll try to work on is like a brand guide for how we talk about it, about about brand and positioning guide. And
349 00:42:57.630 ⇒ 00:43:02.542 19257868273: I think, basically like, we’re gonna basically start from from there ideally,
350 00:43:03.530 ⇒ 00:43:16.250 19257868273: you know. So this is where I want you to continue to focus on raw execution, and then I’ll fill in, or someone will fill in the broader strategy, you know, cause you can’t do both hard to do both.
351 00:43:16.250 ⇒ 00:43:20.039 Ryan Brosas: Yes, yeah, I can do that. Those need to.
352 00:43:20.040 ⇒ 00:43:21.109 Ryan Brosas: Yeah, it’s very hard.
353 00:43:22.640 ⇒ 00:43:27.370 Ryan Brosas: Yeah, what? Well, I can do those. But I think it.
354 00:43:27.370 ⇒ 00:43:29.859 19257868273: We’ll slow that out.
355 00:43:29.860 ⇒ 00:43:33.280 Ryan Brosas: But yeah, I’m really focused on on execution at this moment.
356 00:43:33.280 ⇒ 00:43:33.650 19257868273: I thought.
357 00:43:33.650 ⇒ 00:43:34.020 Ryan Brosas: Really.
358 00:43:34.020 ⇒ 00:43:35.670 19257868273: 1, 2.
359 00:43:36.140 ⇒ 00:43:52.989 Ryan Brosas: Harder, because yeah, it will. It will hinder us to just boss on anything I want to. Just, you know, do more engagement on on doing this kind of initiative, because it will help us for visibility
360 00:43:53.130 ⇒ 00:43:58.640 Ryan Brosas: and building our our brand, because pretty much brand is pretty much you
361 00:43:59.267 ⇒ 00:44:17.490 Ryan Brosas: as a person, you know, being your weirdness or everything that’s that’s pretty much it. It doesn’t really need to be deeper. As as I saw the whole video. I’m seeing you’re you’re not just talking.
362 00:44:17.990 ⇒ 00:44:25.460 Ryan Brosas: You’re not just talking stuff. You’re you’re showing like, expert on what you’re you know.
363 00:44:25.920 ⇒ 00:44:29.369 19257868273: Yeah. And I don’t read from a script right? Like none of my stuff is scripted.
364 00:44:30.010 ⇒ 00:44:47.440 Ryan Brosas: Yeah, that’s why. When I’m editing this this, some, some of those tip. Yeah, it’s it’s really, you know. It’s really fun to do that because it’s showing. Oh, this guy, you know, knows what he do and what he talk about. And that’s showing
365 00:44:47.440 ⇒ 00:44:47.860 Ryan Brosas: yeah.
366 00:44:48.040 ⇒ 00:45:03.430 Ryan Brosas: expert or professional, on the on the field, and that will bring bring us more, you know. Authority, credibility and other stuff that’s on on. That’s pretty much it. I don’t really want to over complicate.
367 00:45:03.430 ⇒ 00:45:04.230 19257868273: Overcomplicate.
368 00:45:05.070 ⇒ 00:45:06.190 19257868273: Yeah, yeah, yeah.
369 00:45:07.130 ⇒ 00:45:13.240 19257868273: I agree. I agree. So I think the other thing we just need to help Amber and Robert do the same thing. Dude.
370 00:45:14.170 ⇒ 00:45:15.020 Ryan Brosas: Yeah.
371 00:45:16.800 ⇒ 00:45:17.620 Ryan Brosas: They’re both.
372 00:45:17.620 ⇒ 00:45:20.519 19257868273: Struggling. I don’t. I don’t know if Robert is nervous.
373 00:45:20.810 ⇒ 00:45:24.269 19257868273: and then amber is also, I think, trying to do a lot of it on her own.
374 00:45:24.400 ⇒ 00:45:26.780 19257868273: but like we have to find a way, because
375 00:45:26.970 ⇒ 00:45:29.709 19257868273: the 3 of us all have good things to say.
376 00:45:30.090 ⇒ 00:45:38.420 19257868273: and so I don’t know whether, like I may be better on camera. I’m better at a certain type of posting, like I think Robert wants to do more like
377 00:45:38.880 ⇒ 00:45:43.779 19257868273: higher level structure, and like really well thought out posts
378 00:45:43.890 ⇒ 00:45:49.199 19257868273: for me. I just want to get to volume so. And then amber, I think, is different. So this is where, like.
379 00:45:49.390 ⇒ 00:45:52.939 19257868273: you’re an expert at helping people basically like
380 00:45:53.440 ⇒ 00:46:06.241 19257868273: execute on this vision. So one of your stretch goals, I think. And this can be next quarter is like, can we scale this up beyond just me like, how can we get Amber and Robert to begin to
381 00:46:06.710 ⇒ 00:46:07.660 19257868273: the post?
382 00:46:09.130 ⇒ 00:46:13.000 Ryan Brosas: Yeah, yeah. Well, I’m I’m pushing Robert on.
383 00:46:13.000 ⇒ 00:46:15.830 19257868273: Kyle’s working on it. Kyle’s helping right.
384 00:46:16.350 ⇒ 00:46:20.848 Ryan Brosas: Yeah, yeah, yeah. Yeah. I need to figure that out, like, you know,
385 00:46:21.530 ⇒ 00:46:28.438 Ryan Brosas: so we can push more content. And you know, build more visibility. Yeah.
386 00:46:29.300 ⇒ 00:46:37.420 Ryan Brosas: I think. I already have, like most of the idea. But yeah, we’ll, we’ll notify you if I.
387 00:46:37.420 ⇒ 00:46:42.160 19257868273: Like this is where, like, keep keep leaning on the AI piece.
388 00:46:42.300 ⇒ 00:46:47.920 19257868273: Keep documenting where you’re using AI, and then that’s why I want you on the AI team because
389 00:46:48.270 ⇒ 00:46:50.570 19257868273: we will work on automating your stuff
390 00:46:50.900 ⇒ 00:47:02.669 19257868273: right? So like the way I’m sort of thinking about it is like, I want to have some representative from every team on the AI team to talk about like, Hey, this is what I’m doing. I need help automating and we go automate that, you know. So
391 00:47:04.540 ⇒ 00:47:07.450 19257868273: that’s what I’m sort of trying to to work towards.
392 00:47:08.430 ⇒ 00:47:22.530 Ryan Brosas: Yeah, right now, I want to automate the content and the article. But yeah, I I have like an specific idea at this moment, but I’m still like figuring out like what
393 00:47:23.178 ⇒ 00:47:32.809 Ryan Brosas: what system or well, the system is already there. But I wanted the robust system, but I can stick on on make
394 00:47:32.970 ⇒ 00:47:35.883 Ryan Brosas: at on this time. But yeah,
395 00:47:37.260 ⇒ 00:47:40.182 Ryan Brosas: yeah, we’ll we’ll figure this out.
396 00:47:43.420 ⇒ 00:47:44.559 19257868273: Okay, perfect.
397 00:47:44.986 ⇒ 00:47:48.710 19257868273: Okay. I think that’s all. I have anything else I can help with.
398 00:47:50.052 ⇒ 00:47:54.517 Ryan Brosas: Yeah, I think that’s pretty much on my side.
399 00:47:56.000 ⇒ 00:48:02.590 Ryan Brosas: like I will just present something on Monday hopefully, that a system I think.
400 00:48:03.230 ⇒ 00:48:08.019 Ryan Brosas: I’m very interested in that. I will just present it to you guys. So.
401 00:48:08.020 ⇒ 00:48:09.990 19257868273: Can you record? Can you record a loom.
402 00:48:10.980 ⇒ 00:48:13.649 Ryan Brosas: I already recorded alone, I already talked.
403 00:48:13.650 ⇒ 00:48:14.560 Ryan Brosas: Oh, okay, okay, okay.
404 00:48:14.560 ⇒ 00:48:35.000 Ryan Brosas: so I’m just making it better, because it’s kind of broken. But it’s providing me a good outcome it’s copying my writing, writing, skill, and my point of view. So that’s a good start, and I’m just fixing stuff here and there. Yeah.
405 00:48:38.186 ⇒ 00:48:38.863 19257868273: Okay.
406 00:48:39.670 ⇒ 00:48:42.090 19257868273: Alright. Okay, that’s all I had. I’ll let you go.
407 00:48:42.810 ⇒ 00:48:44.900 Ryan Brosas: Thank you, Tom. Have a great weekend.
408 00:48:44.900 ⇒ 00:48:47.510 19257868273: Okay, thank you. You, too. Bye.