Meeting Title: Robert Tseng <> Madhu Murali Date: 2025-03-13 Meeting participants: Madhu Murali, Robert Tseng
WEBVTT
1 00:01:29.810 ⇒ 00:01:31.469 Madhu Murali: Hey, Robert, how’s it going.
2 00:01:32.810 ⇒ 00:01:35.259 Robert Tseng: Hey? You go by Madu! Now.
3 00:01:35.260 ⇒ 00:01:38.159 Madhu Murali: Yeah, I shortened it.
4 00:01:38.160 ⇒ 00:01:42.679 Robert Tseng: Okay, yeah. Wasn’t sure. If I should be, I should still be calling you Madukar.
5 00:01:42.680 ⇒ 00:01:46.799 Madhu Murali: Yeah, yeah, no worries. How how have you been? Oh, man, it’s been so long.
6 00:01:46.800 ⇒ 00:01:50.990 Robert Tseng: Yeah, long time. I’m good. I I live in New York right now.
7 00:01:52.690 ⇒ 00:01:59.069 Robert Tseng: Yeah, I mean my Leland, like graduating class 10 year reunion was last year. So.
8 00:01:59.070 ⇒ 00:02:04.579 Madhu Murali: Oh, yeah, how is that? I think mine is next year. So I’m wondering if I should should go or not.
9 00:02:04.580 ⇒ 00:02:07.709 Robert Tseng: Yeah, I didn’t stay for too long. I stopped by
10 00:02:08.203 ⇒ 00:02:10.610 Robert Tseng: I was. It was interesting. I mean.
11 00:02:11.020 ⇒ 00:02:22.409 Robert Tseng: feel like the people that I stay in touch with. I saw like outside of that event, anyway, but it was cool that we connect with a few people this bigger turnout than I thought it was. There was like, I don’t know something like 50 people 50 plus.
12 00:02:22.410 ⇒ 00:02:23.569 Madhu Murali: Oh, wow! Okay.
13 00:02:23.570 ⇒ 00:02:24.270 Robert Tseng: Yeah.
14 00:02:24.270 ⇒ 00:02:26.680 Madhu Murali: Yeah, who are some of the people that that showed up.
15 00:02:27.806 ⇒ 00:02:36.083 Robert Tseng: So it was mostly non speech and debate people I don’t know how many people you would know, but at least
16 00:02:36.850 ⇒ 00:02:39.779 Robert Tseng: I don’t know if you know Keshav the Agrajan.
17 00:02:39.780 ⇒ 00:02:41.480 Madhu Murali: Yeah, yeah. I know. Keshav.
18 00:02:41.480 ⇒ 00:02:42.470 Robert Tseng: Yeah, yeah.
19 00:02:42.470 ⇒ 00:02:43.930 Madhu Murali: Shaw, Nagarajan.
20 00:02:43.930 ⇒ 00:02:48.370 Robert Tseng: Yep, yep, there and then.
21 00:02:48.370 ⇒ 00:02:49.700 Madhu Murali: Yeah. Patel.
22 00:02:50.110 ⇒ 00:02:52.349 Robert Tseng: Yeah, she’s not actually my ear, but I guess there.
23 00:02:52.350 ⇒ 00:02:52.770 Madhu Murali: Oh!
24 00:02:52.770 ⇒ 00:02:55.449 Robert Tseng: I don’t know. They’re kind of married. I’m not really sure but.
25 00:02:55.450 ⇒ 00:02:56.200 Madhu Murali: Oh, really.
26 00:02:56.200 ⇒ 00:02:58.832 Robert Tseng: Yeah, yeah,
27 00:03:00.140 ⇒ 00:03:01.213 Robert Tseng: And then,
28 00:03:02.120 ⇒ 00:03:10.309 Robert Tseng: yeah, I don’t know. I just mentioned random other people, but I don’t know. I just like I think Dave Levitsky came by for a bit. And then Alex Conklin?
29 00:03:10.310 ⇒ 00:03:16.140 Robert Tseng: Oh, nice. Okay, yeah. I recognize the name David Levitsky. I do know, Alex, though.
30 00:03:16.140 ⇒ 00:03:21.039 Robert Tseng: Yeah, yeah, those guys are more speech debate guys. So I was wondering you probably would know them more.
31 00:03:21.040 ⇒ 00:03:25.509 Madhu Murali: Yeah, yeah, Alex did. Pf, so that was my event for a little bit.
32 00:03:25.680 ⇒ 00:03:26.330 Robert Tseng: Right?
33 00:03:26.840 ⇒ 00:03:30.369 Robert Tseng: Yeah. And then I don’t know. I guess I I
34 00:03:30.750 ⇒ 00:03:35.539 Robert Tseng: I’ve been. I’ve only been living in New York for a year. I’ve been in La for most of my adult life, I guess.
35 00:03:35.540 ⇒ 00:03:35.930 Madhu Murali: Cool.
36 00:03:36.593 ⇒ 00:03:37.920 Robert Tseng: Yeah, so.
37 00:03:38.150 ⇒ 00:03:40.759 Madhu Murali: Yeah, how do you like it? La versus New York?
38 00:03:41.140 ⇒ 00:03:43.880 Robert Tseng: Well, I guess I got married recently. My wife.
39 00:03:43.880 ⇒ 00:03:45.399 Madhu Murali: Oh! Congratulations!
40 00:03:45.400 ⇒ 00:03:51.304 Robert Tseng: Thank you. Yeah. She’s a she’s a big city person. So I kind of moved out here because of her.
41 00:03:52.680 ⇒ 00:03:54.399 Robert Tseng: I grew up in Almadan so.
42 00:03:54.400 ⇒ 00:03:59.200 Madhu Murali: Yeah, exactly. We’re as far away from a big city as you can get.
43 00:03:59.200 ⇒ 00:04:07.550 Robert Tseng: Yeah, I’ve met a few people from the 4 0, 8 here. But yeah, most of them are kind of like me that just like are here because of their partners, or.
44 00:04:08.160 ⇒ 00:04:15.590 Robert Tseng: Or because of work, but they, the hobbies and stuff they enjoy are not really city things. So I would say, I fall in that category?
45 00:04:16.200 ⇒ 00:04:17.200 Robert Tseng: Yeah, I.
46 00:04:17.200 ⇒ 00:04:19.370 Madhu Murali: What kind of hobbies like board games.
47 00:04:19.920 ⇒ 00:04:24.109 Robert Tseng: Yeah game nights, or like going outdoors, you know, backpacking.
48 00:04:25.300 ⇒ 00:04:30.299 Robert Tseng: I don’t know just I don’t really. I’m not that into shows. And
49 00:04:30.700 ⇒ 00:04:40.570 Robert Tseng: I mean, I’m not that much of an art artsy person, either, so I maybe I don’t appreciate a lot of the music and art scene here so much as.
50 00:04:40.570 ⇒ 00:04:41.880 Madhu Murali: Yeah, that’s fair.
51 00:04:41.880 ⇒ 00:04:48.350 Robert Tseng: But my, my wife’s a lot more into that she goes to like pottery classes, and like does all types of random things. So.
52 00:04:48.350 ⇒ 00:04:51.040 Madhu Murali: Yeah, did she grow up like in in the city?
53 00:04:51.700 ⇒ 00:04:55.410 Madhu Murali: Yeah, she grew up in Hong Kong. So okay, so.
54 00:04:55.410 ⇒ 00:04:55.750 Robert Tseng: Yeah.
55 00:04:55.750 ⇒ 00:04:57.190 Madhu Murali: Your city. Then? Yeah.
56 00:04:57.190 ⇒ 00:05:02.360 Robert Tseng: Bigger city. Yeah, this is more her pace of life. She didn’t like la. Also.
57 00:05:02.500 ⇒ 00:05:06.746 Robert Tseng: when I 1st met her, she was like, if this is gonna work out, I’m not gonna stay here.
58 00:05:07.660 ⇒ 00:05:12.580 Madhu Murali: Okay, yeah, how about where are you based?
59 00:05:13.142 ⇒ 00:05:14.830 Madhu Murali: I’m Almadan. So.
60 00:05:14.830 ⇒ 00:05:16.699 Robert Tseng: Oh, cool. Okay. Yeah.
61 00:05:16.700 ⇒ 00:05:22.080 Madhu Murali: I mean, it’s it’s cool, a lot of startups and everything in the area. So
62 00:05:22.320 ⇒ 00:05:33.910 Madhu Murali: and now I’ve been just doing like independent marketing for them. So like lots of people to reach out to you know, like some Sunnyvale downtown San Jose. So.
63 00:05:33.910 ⇒ 00:05:34.280 Robert Tseng: Yeah.
64 00:05:34.280 ⇒ 00:05:40.110 Madhu Murali: Pretty cool. Yeah, I’m still in touch with like chuck, if you remember, I remember.
65 00:05:40.474 ⇒ 00:05:43.389 Madhu Murali: Yeah, like Chuck intay. Our whole friend group.
66 00:05:43.390 ⇒ 00:05:44.589 Robert Tseng: Your basketball group.
67 00:05:44.590 ⇒ 00:05:49.550 Madhu Murali: Yeah, the basketball group. I think you played with us a couple of times. Right? Yeah.
68 00:05:49.550 ⇒ 00:05:52.350 Robert Tseng: Yeah. A couple of times I came back from college and moved with you guys, yeah.
69 00:05:52.350 ⇒ 00:06:06.050 Madhu Murali: Yeah, yeah, super fun. I mean, we don’t. I? I have my own basketball group. Now, I think Chuck is in Sf, so don’t really get to play with him as much. But yeah, still, still keep in touch. Intay is also married now. So that’s cool.
70 00:06:06.050 ⇒ 00:06:06.920 Robert Tseng: I heard, Yeah.
71 00:06:06.920 ⇒ 00:06:09.561 Madhu Murali: Yeah, that was really fun.
72 00:06:10.360 ⇒ 00:06:15.900 Madhu Murali: yeah, I mean, I’m trying to remember who else you would know in my year.
73 00:06:17.250 ⇒ 00:06:19.199 Madhu Murali: like Ollie. Do you know, Ali.
74 00:06:19.200 ⇒ 00:06:20.470 Robert Tseng: I do remember. Ali, yeah.
75 00:06:20.470 ⇒ 00:06:24.080 Madhu Murali: Yeah. Ollie is doing well. He’s in la now, actually, too. So.
76 00:06:24.080 ⇒ 00:06:24.660 Robert Tseng: Okay.
77 00:06:25.124 ⇒ 00:06:26.980 Madhu Murali: But yeah, I mean.
78 00:06:27.220 ⇒ 00:06:43.229 Madhu Murali: still still going strong. I think I’ve you know, sort of adapted my hobbies for Almaden life to like I do music now and then, also continuing to play basketball. So that’s yeah. Keeps me. Keeps me busy.
79 00:06:43.230 ⇒ 00:06:49.010 Robert Tseng: Nice. Yeah, I mean, I I come. I still come by every couple a couple of times a year. My parents still live there, and.
80 00:06:49.010 ⇒ 00:06:49.649 Madhu Murali: Oh, nice. Okay.
81 00:06:49.650 ⇒ 00:06:52.200 Robert Tseng: So yeah, maybe next time from town I’ll hit you up.
82 00:06:52.200 ⇒ 00:06:57.120 Madhu Murali: Yeah, yeah, you can join our our basketball group every Saturday morning.
83 00:06:57.410 ⇒ 00:07:07.509 Robert Tseng: Yeah, I was in Almaden for like a month last year, and I climbed a bit when I was there, and I bumped into Jurian.
84 00:07:07.510 ⇒ 00:07:09.140 Madhu Murali: Oh, yeah. Jerry.
85 00:07:09.140 ⇒ 00:07:10.482 Robert Tseng: Syrian and Southwick,
86 00:07:10.930 ⇒ 00:07:11.590 Madhu Murali: Yeah.
87 00:07:11.590 ⇒ 00:07:13.020 Robert Tseng: Yeah, yeah, so I.
88 00:07:13.020 ⇒ 00:07:14.040 Madhu Murali: The gouter right.
89 00:07:14.040 ⇒ 00:07:15.029 Robert Tseng: Yeah, I got it. Yeah, I.
90 00:07:15.030 ⇒ 00:07:19.750 Madhu Murali: Yeah, I know he’s into rock climbing. I didn’t know Jurian was into rock climbing. That’s pretty cool.
91 00:07:19.750 ⇒ 00:07:25.050 Robert Tseng: Yeah. Yeah. So once in a while, people kind of come back around and I get to see them for a bit.
92 00:07:25.050 ⇒ 00:07:26.750 Madhu Murali: Yeah, yeah, it’s cool.
93 00:07:27.120 ⇒ 00:07:27.760 Robert Tseng: Yeah.
94 00:07:28.010 ⇒ 00:07:40.175 Robert Tseng: Well, I mean, thanks for jumping on this call. I mean I kind of reached out. I saw some of your I mean I’m I was aware that you you do content on Linkedin. For some reason, things I saw so good job there. But
95 00:07:40.440 ⇒ 00:07:41.090 Madhu Murali: Thanks. Yeah.
96 00:07:41.090 ⇒ 00:07:50.809 Robert Tseng: Yeah, I basically run like a data services agency. It’s like A, mostly a b 2 b play. And yeah, I think content is something that we’ve.
97 00:07:51.420 ⇒ 00:08:21.389 Robert Tseng: It’s on on my roadmap of, like, something I want to invest more in. So yeah, I think I just wanted to. I’ve been. I’ve been starting to have conversations with people to see if there’s anybody that I could bring in to kind of help us out. Yeah, I mean. I guess I’m happy to just answer questions about what we are, what we do. And I didn’t really have like a big spiel for you on on like a particular role or anything. Yet I think just an intro kind of was what I was hoping for. At this point.
98 00:08:21.580 ⇒ 00:08:39.030 Madhu Murali: Yeah, I think that sounds great. I mean, I guess I’m just curious, like, what? What about content? Kind of made you interested in trying to like attitude to your agency’s services like have you been seeing a demand for it? Just kinda curious about that.
99 00:08:39.039 ⇒ 00:08:44.379 Robert Tseng: Yeah, I mean, maybe it will be helpful to even just share my screen. And I’ll just.
100 00:08:44.710 ⇒ 00:08:46.184 Madhu Murali: Pick apart my own website.
101 00:08:46.480 ⇒ 00:08:47.060 Madhu Murali: Okay.
102 00:08:47.960 ⇒ 00:08:51.059 Robert Tseng: Yeah. So I don’t know if you got a chance to look at our website here. But.
103 00:08:51.060 ⇒ 00:08:51.950 Madhu Murali: Yeah, I do.
104 00:08:52.230 ⇒ 00:08:54.410 Robert Tseng: Yeah, so I guess we have.
105 00:08:55.656 ⇒ 00:09:02.510 Robert Tseng: I mean, there’s some. There’s some good benchmarks. But I would say, like for a services company definitely having, like really
106 00:09:03.050 ⇒ 00:09:08.029 Robert Tseng: targeted case studies is super helpful. We’re pretty lagging behind. We only have like 4 here.
107 00:09:08.571 ⇒ 00:09:18.609 Robert Tseng: And we definitely have like way, more clients than that. So that’s definitely something. I don’t think we’re really good at pumping out like long form
108 00:09:19.590 ⇒ 00:09:40.980 Robert Tseng: targeted case studies. We do have somebody on staff who does SEO, and he kind of spits out a bunch of blog stuff that kind of help us rank higher, and some of the trending kind of like AI or data kind of keywords. So I think. But if you look into any of this stuff, it’s like generally, oh, man, is this even.
109 00:09:41.200 ⇒ 00:09:42.179 Robert Tseng: Yeah, I don’t.
110 00:09:44.070 ⇒ 00:09:50.869 Robert Tseng: Something is off. I’ll probably flag that. Oh, that’s our newsletter. Sorry I don’t even. I don’t look at this very often. If you can tell?
111 00:09:51.676 ⇒ 00:09:55.700 Robert Tseng: So yeah, I mean, we use a lot of AI tools to kind of help us like.
112 00:09:56.040 ⇒ 00:10:02.469 Robert Tseng: basically my partner, utam. And I would just like brain dump into like a doc, and then we run it through some.
113 00:10:02.930 ⇒ 00:10:03.640 Madhu Murali: Yeah, yeah.
114 00:10:03.640 ⇒ 00:10:27.940 Robert Tseng: That we set up, and it’s supposed to spit out some blog posts. But anyway, it’s like a pretty like haphazard way of just trying to get some volume out there, and I do think the SEO has had like an impact like we’ve seen a spike in web traffic and everything. But specifically on the content side like, where I think strategically, where I’d like to be more on is just like Linkedin posting
115 00:10:28.260 ⇒ 00:10:28.900 Madhu Murali: Okay.
116 00:10:28.900 ⇒ 00:10:36.640 Robert Tseng: There was a period of time like for the 1st 6 months of last year, when I was like regularly posting like founder content, like a couple of times a week.
117 00:10:37.345 ⇒ 00:10:59.039 Robert Tseng: And it was actually like a good way to get connected to a lot of people. I’ve like kind of dialed that back because I was just. We have other outbound channels that I’ve been focused on, and like, I don’t know, I just haven’t had the the bandwidth to do it, but would want somebody to come in and kind of help us set like content strategy roadmap as a as a company like we’ve
118 00:10:59.110 ⇒ 00:11:12.950 Robert Tseng: my partner and I have sat down and like outlined out all the different things that we think we wanted to do. But it just no one’s really owning that part of the roadmap. So yeah, we just kind of have these couple of things that are floating around. Basically, AI generated articles.
119 00:11:12.950 ⇒ 00:11:13.390 Madhu Murali: Yeah.
120 00:11:13.390 ⇒ 00:11:31.149 Robert Tseng: Some founder content here and there. We’re starting to do more co-marketing with some of our vendor partners. So we have, like a like a webinar coming up soon and like some stuff like that. But yeah, it’s all I would say, pretty basic. For where we where we are right now.
121 00:11:31.590 ⇒ 00:11:46.319 Madhu Murali: Okay, cool. So it sounds like you want to have a mix between like case studies, more in-depth blog content that’ll rank higher and most importantly expanding the Linkedin presence.
122 00:11:46.720 ⇒ 00:11:47.370 Robert Tseng: Yeah.
123 00:11:48.182 ⇒ 00:11:53.110 Robert Tseng: I mean, I guess we do have this newsletter that I guess I mean, we do have.
124 00:11:53.460 ⇒ 00:11:55.980 Robert Tseng: Yeah, we haven’t really been doing anything with.
125 00:11:55.980 ⇒ 00:11:56.600 Madhu Murali: Yeah.
126 00:11:56.600 ⇒ 00:11:58.460 Robert Tseng: This stuff. So yeah.
127 00:11:58.910 ⇒ 00:12:23.079 Madhu Murali: Okay, cool. Yeah, I think that that makes sense. Yeah, I mean, just as like a suggestion. I think that Linkedin, a lot of the mistake that I see a lot of companies doing is like going super hard on the company, Linkedin. But now, what as a trend, what we’re seeing is that people are like gravitating more towards like
128 00:12:23.450 ⇒ 00:12:28.313 Madhu Murali: personality based content. So like, if you or your founder
129 00:12:28.950 ⇒ 00:12:38.439 Madhu Murali: you know, wanted to have someone ghostwright posts for you. I think that that’s like great, great way to to go about it, but I think it sounds interesting and promising for sure.
130 00:12:39.270 ⇒ 00:12:53.010 Robert Tseng: Yeah, I mean, I know that you’re like, kind of talking to some other opportunities. I’m not sure like how much of the scope you cover personally. So I kind of just like gave you the spread to see what would really, what like, what you, what you, what you do, and so I don’t. I’m curious. Like, if
131 00:12:53.070 ⇒ 00:13:13.220 Robert Tseng: how, how would you see? I mean, I mean, yeah, would you work with some like a company like ours? Or do you have? Yeah, I mean, based on your recommendation. It sounds like you think we should go get kind of a ghostwriter, work with a more of a ghostwriter to kind of help us build Linkedin personalities for our content, I guess. Yeah. Curious like on what your recommendation would be.
132 00:13:13.220 ⇒ 00:13:26.799 Madhu Murali: Yeah. So I mean, I think that’s contingent on if you and your partner like don’t really want to do it yourself, which is understandable, and then also, like a ghostwriter, I think, would be able to tap into
133 00:13:26.930 ⇒ 00:13:35.570 Madhu Murali: what what’s trending and and whatnot. So I think that will help you expand your following. And then also, like.
134 00:13:35.600 ⇒ 00:13:49.129 Madhu Murali: as you mentioned before, you get more connections that way. And then you’re also like it’s it’s probably one of the best ways to build your business. So I think that’s that’s a really smart way to go about it. I think
135 00:13:49.130 ⇒ 00:14:09.360 Madhu Murali: some of the stuff that I’ve been working with companies on is like their digital advertising side of things. So like Google ads, Linkedin ads. And I think what we’re seeing now is like, so Google is trying to kind of kill SEO a little bit so that they can boost up ads, because that’s like how they make money. So it
136 00:14:09.400 ⇒ 00:14:12.490 Madhu Murali: yeah, the ads are kind of the most efficient
137 00:14:12.840 ⇒ 00:14:17.079 Madhu Murali: way to go about it. I mean, I don’t know. Do you use ad block or.
138 00:14:17.080 ⇒ 00:14:26.099 Robert Tseng: I personally do, or I mean, I use a browser called like Arc. I don’t know if you’ve heard of it, but it basically has like a built in ad block in it, so I don’t. I don’t want to see much.
139 00:14:26.100 ⇒ 00:14:28.499 Madhu Murali: Yeah. So I use brave. So.
140 00:14:28.500 ⇒ 00:14:28.940 Robert Tseng: Okay.
141 00:14:28.940 ⇒ 00:14:56.059 Madhu Murali: Kind of like the same deal. But for for the majority of people that don’t use ad block when they search something. The first, st like, 2 results are always going to be ads, and those ad search results are like, provably way better than the actual search results. So yeah, they’ve kind of tailored the algorithm to do that. But yeah, I mean just to kind of bring it all together. I think their recommendation is like.
142 00:14:56.200 ⇒ 00:15:21.100 Madhu Murali: I think, building the Linkedin presence would be worthwhile, and then working with the ghostwriter is a good idea, and also considering investing in the ad space, I think is a good idea, too. SEO could be valuable. I mean, obviously it is for the next like 5 to 10 years. But, like my personal prediction, is just like.
143 00:15:21.540 ⇒ 00:15:22.960 Madhu Murali: you know, I think
144 00:15:23.290 ⇒ 00:15:33.620 Madhu Murali: the the key to SEO is just like making a website. That’s easy to navigate and has good content. So you know, I think if you focus on that, that’s
145 00:15:33.940 ⇒ 00:15:35.980 Madhu Murali: pretty much the winning strategy right there.
146 00:15:36.380 ⇒ 00:15:47.820 Robert Tseng: Yeah, no, I mean, I agree with you. I think, like SEO is kind of on the decline. If anything like people are trying to figure out how to get ranked and like, how do you show up in AI searches and stuff when people are.
147 00:15:47.820 ⇒ 00:15:48.440 Madhu Murali: Exactly. Yes.
148 00:15:48.440 ⇒ 00:15:55.300 Robert Tseng: You up on Gpt or per box D, or whatever. So I think that’s a whole new domain that I think would be cool for us to.
149 00:15:55.590 ⇒ 00:16:08.620 Robert Tseng: We’ve already noticed there are a couple of queries where we do show up in these some of the generative. We have no idea why and how to replicate it. But like we’ve, we’ve noticed, that has been interesting, like there was somebody who actually reached out to us like because they.
150 00:16:08.620 ⇒ 00:16:09.449 Madhu Murali: They ban you.
151 00:16:09.450 ⇒ 00:16:09.830 Robert Tseng: Like.
152 00:16:09.830 ⇒ 00:16:10.220 Madhu Murali: Okay.
153 00:16:10.220 ⇒ 00:16:11.160 Robert Tseng: Yeah, yeah.
154 00:16:11.640 ⇒ 00:16:15.409 Madhu Murali: Yeah, I think that’s cool. You know, I think
155 00:16:15.610 ⇒ 00:16:39.420 Madhu Murali: in general, they’re always changing the algorithms and the rules for it. So the evergreen strategy is just, you know. Keep it as simple as possible, making relevant content. That’s good quality. And you know, promoting it on platforms where you have a following is just like the best way to gain traction. And then that’ll work for both. Google, because I mean.
156 00:16:39.420 ⇒ 00:16:46.730 Madhu Murali: Google is Google, right? It’s going to be there for the next 5, 10 years at least. I mean Google search. Yeah.
157 00:16:46.810 ⇒ 00:16:54.110 Madhu Murali: And then you know that those same principles are going to help with AI, too. So I think that’s yeah. That’s a winning strategy.
158 00:16:54.770 ⇒ 00:16:55.360 Robert Tseng: Got it.
159 00:16:55.550 ⇒ 00:17:05.609 Robert Tseng: Yeah, I mean, I think that that makes sense. So sounds like you’re mostly in the paid ad space right now is kind of what is that? Was that right? Like you’re you’re doing like campaign management stuff and.
160 00:17:05.619 ⇒ 00:17:14.379 Madhu Murali: Yeah, like, campaign campaign management. also working on like the client side and trying to get into the sales side of things, too.
161 00:17:14.529 ⇒ 00:17:17.463 Madhu Murali: Okay, yeah. But
162 00:17:18.839 ⇒ 00:17:47.319 Madhu Murali: you know, I think that’s kind of where the general wave is going right now. So I think that that’s probably a good good place to hop on. But I think if you do want to go the Content marketing route, there’s, you know, winning strategies there as well like. You know your your idea of building up the Linkedin platform and following is good, regardless, and then that’ll also help you promote the content marketing. And just like lift, lift everything up.
163 00:17:48.030 ⇒ 00:18:13.969 Robert Tseng: Yeah, I there’s like a benchmark report. That kind of was released recently for, like b 2 b services. And I think maybe something to consider is like, Oh, yeah, basically, if I were just break it down like it kind of just breaks breaks down like what a marketing budget looks like for some of these bigger agencies out there. And it’s it’s probably different from a product company. But it’s something like 50% like events. And like
164 00:18:15.250 ⇒ 00:18:29.029 Robert Tseng: partner, play like kind of co-marketing things, and then something like 25% in content. And then the like. The remaining is like in like ads or whatever, whereas obviously for a product, you’d probably leverage more for.
165 00:18:29.030 ⇒ 00:18:29.610 Madhu Murali: Yeah, yeah.
166 00:18:29.610 ⇒ 00:18:38.629 Robert Tseng: Outside. So point being like at the end of the day, like, I think services are sold off of relationship. And so yeah, I think. Like.
167 00:18:39.150 ⇒ 00:19:03.859 Robert Tseng: Yeah, I’m trying to get my team, my my founder, and I out to more out to more events and like getting a more closed door. Networking kind of things. But in order to get build up that trust, it does seem like, yeah, I mean, obviously having some legitimacy via SEO, or through having like a Linkedin presence, or whatever is, is like kind of part of like what we need to to get into more of those circles.
168 00:19:03.900 ⇒ 00:19:14.399 Robert Tseng: So yeah, I guess that’s kind of how I’m hoping or what I’m hoping for. We’re trying to bring in somebody to kind of help drive that effort like, yeah, we’ll give you kind of
169 00:19:14.460 ⇒ 00:19:15.860 Robert Tseng: free reign to kind of
170 00:19:15.950 ⇒ 00:19:22.900 Robert Tseng: go and run with marketing. I mean, we. We obviously have some ideas, and we want to be involved in it. But like
171 00:19:23.380 ⇒ 00:19:27.460 Robert Tseng: would want somebody to come in and like, basically
172 00:19:28.040 ⇒ 00:19:30.948 Robert Tseng: manage like our marketing efforts.
173 00:19:32.160 ⇒ 00:19:43.869 Robert Tseng: yeah, I’m not sure if you’re open to that, or if and if not, then if you have somebody else in mind like that, you could refer us to that you think would be someone we’re talking to like. How would that be? That’d be helpful, too.
174 00:19:44.160 ⇒ 00:20:00.359 Madhu Murali: Yeah. So I think, what we can do is let me get back to you by like Tuesday or Wednesday of next week. Just because there, there’s like one specific place that I’m waiting to hear back on. And that’s like a
175 00:20:00.670 ⇒ 00:20:30.179 Madhu Murali: you know. I think that would be a great, great opportunity for me, and if I I did get that, then I think that there you know, I can reach out to my network and see if there’s anyone who would be willing to help. I mean, I think that this honestly sounds like something that you might be able to work with freelancers as well like. You might not even necessarily need a full time person to to manage it, like, if you are able to just
176 00:20:30.290 ⇒ 00:20:35.072 Madhu Murali: oversee, give freelancers ideas on Linkedin
177 00:20:36.110 ⇒ 00:20:52.219 Madhu Murali: or like on what types of posts you want to do on Linkedin. I think that’s kind of where the the wave is heading with content marketing. So I think yeah, would be happy to to help you out either way. But yeah, I mean.
178 00:20:52.390 ⇒ 00:20:55.259 Madhu Murali: let me let me get back to you by like Tuesday, Wednesday, next week.
179 00:20:55.540 ⇒ 00:21:13.106 Robert Tseng: Okay, yeah. I mean, if you have any like freelancers and like that, you would recommend like, I don’t think I have a strong rolodex of people on this side of the business. So yeah, if anything, just getting getting an intro to someone would be helpful. But yeah, if you if you know, let me know what, how, how the opportunity goes. I mean hope hope you get it. But
180 00:21:13.350 ⇒ 00:21:13.890 Madhu Murali: Yeah, thank, you.
181 00:21:14.345 ⇒ 00:21:17.101 Robert Tseng: Like we’re. I’ll be around.
182 00:21:17.838 ⇒ 00:21:29.491 Madhu Murali: Yeah, definitely sounds good. Yeah, thanks. It was. It was great catching up with you. So thanks for reaching out. You know I enjoyed hearing how how the reunion went. Cause mine is next year, so.
183 00:21:29.790 ⇒ 00:21:34.392 Robert Tseng: Yeah, no, I think you should go. Yeah, no, no, you know, you never know some
184 00:21:34.880 ⇒ 00:21:39.039 Robert Tseng: serendipitous like meeting. You’ll reconnect with someone you didn’t expect, or whatever.
185 00:21:39.040 ⇒ 00:21:40.849 Madhu Murali: Yeah, exactly. Exactly.
186 00:21:40.850 ⇒ 00:21:46.409 Robert Tseng: Yeah, cool. Alright. Well, good chatting with you. And yeah, I’ll hear from you soon.
187 00:21:46.410 ⇒ 00:21:48.810 Robert Tseng: Yeah. Sounds good talk soon, bye.