Meeting Title: Weekly Design Meeting Date: 2025-02-28 Meeting participants: Nicolas Sucari, Uttam Kumaran, Hannah Wang, Ryan
WEBVTT
1 00:00:00.000 ⇒ 00:00:05.170 Hannah Wang: Let me alright.
2 00:00:05.430 ⇒ 00:00:13.689 Hannah Wang: So based on our okrs. Which is gain. One k new followers and 10,000
3 00:00:13.840 ⇒ 00:00:17.921 Hannah Wang: engagements. I kind of looked at the numbers. And
4 00:00:18.660 ⇒ 00:00:41.774 Hannah Wang: I think because now we want to just focus on Linkedin and the blog posts. I just looked at the numbers for that. So we have around 300 followers on Linkedin. So I I maybe this is a bit of a stretch. But we want to gain 700 new ones by the end of q. 1, which is all the month of March, and then reach 6,000 engagements. Right now we have around 4 K.
5 00:00:42.410 ⇒ 00:00:45.750 Hannah Wang: and then the second goal I don’t know.
6 00:00:46.850 ⇒ 00:00:56.959 Hannah Wang: I mean, I originally put 100, but I think Ryan changed it to 50 50. It was originally 200. But I didn’t put that number there. So anyway, we wanna get
7 00:00:57.080 ⇒ 00:01:14.945 Hannah Wang: a number of Mqls into the sales pipeline through the website. So kind of just going into each of those we’re gonna concentrate efforts on Linkedin. So this is kind of what Ryan wrote up. I think these are just like different strategies that he has
8 00:01:16.110 ⇒ 00:01:32.655 Hannah Wang: to focus on both the company Linkedin profile and our personal. Or I guess Robert, specifically personal Linkedin profiles. So he made suggestions like, change the banner create like an elevator pitch or a 1 liner to put in the bio
9 00:01:33.290 ⇒ 00:01:44.800 Hannah Wang: And then he mentioned some things about creating a lead magnet, and I know Tommy mentioned last time that we could maybe use the capability sec as a lead magnet. But Ryan says that
10 00:01:45.910 ⇒ 00:01:56.609 Hannah Wang: his intuition is a No. So yeah, we’d either have to create a new one, or we can think about maybe creating like a different variation of the capabilities deck. But
11 00:01:56.970 ⇒ 00:02:05.359 Hannah Wang: we wanna, create some sort of lead magnet so that we get more engagement and clicks on all our posts and blog posts.
12 00:02:07.580 ⇒ 00:02:20.240 Hannah Wang: this is kind of what he recommends. This is kind of like the journey that will happen if a user sees Utoma Roberts, profile and kind of the user journey that they go through to becoming a customer.
13 00:02:20.841 ⇒ 00:02:37.339 Hannah Wang: I did like this idea of adding a feature section into brain forge the Brainforge Linkedin profile or the purse. Your guys personal accounts? Just as kind of like a high level overview of what we can offer, and I think it’s just a good way to capture the user’s attention.
14 00:02:40.720 ⇒ 00:02:44.124 Hannah Wang: He also mentioned something about a carousel revamp.
15 00:02:45.480 ⇒ 00:02:52.739 Hannah Wang: and Ryan and I kind of talked, and he thinks that we lack visual storytelling in our carousels, which I kind of agree.
16 00:02:53.000 ⇒ 00:03:03.409 Hannah Wang: It is brain forge branding. But there’s not a lot of visuals, and that’s not very engaging. So we can kind of think about ways to make it more engaging, so that we can use this in Linkedin.
17 00:03:06.010 ⇒ 00:03:12.939 Hannah Wang: I wasn’t really sure what this part was. I know we had a similar table for
18 00:03:13.140 ⇒ 00:03:22.332 Hannah Wang: the company. Linkedin. Profile. But I don’t know if he just kind of rewrote it. I know that this column is kind of new.
19 00:03:23.970 ⇒ 00:03:26.899 Hannah Wang: so I guess this is for personal.
20 00:03:26.900 ⇒ 00:03:30.420 Uttam Kumaran: Yeah, basically, like, this is the strategy that that like
21 00:03:30.600 ⇒ 00:03:33.010 Uttam Kumaran: people recommend, which is like post
22 00:03:33.800 ⇒ 00:03:39.300 Uttam Kumaran: sort of about each of these. And like, part of this is from the company account.
23 00:03:39.300 ⇒ 00:03:39.770 Hannah Wang: Yeah.
24 00:03:39.770 ⇒ 00:03:41.070 Uttam Kumaran: I think. Probably.
25 00:03:41.310 ⇒ 00:03:43.339 Uttam Kumaran: Yeah. One thing is.
26 00:03:45.130 ⇒ 00:03:50.680 Uttam Kumaran: I mean, one thing is just like I, I can continue through. I have a couple of thoughts. But let’s just keep going.
27 00:03:51.030 ⇒ 00:03:51.620 Hannah Wang: Yeah.
28 00:03:51.850 ⇒ 00:04:02.659 Hannah Wang: Oh, Hi, Ryan, I see that you join the meeting just going through the doc right now. You can also chime in if you want to. Feel free to interrupt me anytime. I’m just going through the document.
29 00:04:03.530 ⇒ 00:04:04.550 Ryan: Sure, sure.
30 00:04:06.980 ⇒ 00:04:14.969 Hannah Wang: Yeah. And Ryan and I kind of discussed the importance of Tom and Robert. You and Robert specifically
31 00:04:15.510 ⇒ 00:04:36.333 Hannah Wang: engaging on Linkedin, which I know is kind of the like. The blocker that we have right now given. Your bandwidth is limited. But we want you guys to kind of post on your personal accounts, and let that funnel into the company Linkedin account, and also engage with other posts from other companies. So I did mention, like the comment, bot and slack as well.
32 00:04:37.700 ⇒ 00:04:44.429 Hannah Wang: I kind of mentioned like, maybe ghostwriting for you guys, if you guys don’t have time so that we can at least crank out some content.
33 00:04:44.918 ⇒ 00:04:51.559 Hannah Wang: But yeah, we can kinda talk about that, either. Right now, since we’re done with the Linkedin section or at the way end.
34 00:04:51.770 ⇒ 00:04:53.690 Uttam Kumaran: I think. Let’s keep. Let’s keep going.
35 00:04:53.690 ⇒ 00:04:54.075 Hannah Wang: Okay?
36 00:04:55.149 ⇒ 00:05:10.419 Hannah Wang: As for the website, Ryan is working very hard on kind of learning the ins and outs of SEO which I feel like he’s doing a good job at but he’ll keep cranking that out as well. So I guess this is kind of just like a
37 00:05:11.220 ⇒ 00:05:12.770 Hannah Wang: yeah, some
38 00:05:13.310 ⇒ 00:05:34.759 Hannah Wang: match and exceed kind of method looking at other competitors. And then, yeah, just figuring out keywords and content gaps as well. And then I kinda added, these 2 things here. I know that there’s a ticket for the blog post page redesign. I feel like we can really focus on that now, after
39 00:05:34.860 ⇒ 00:05:46.770 Hannah Wang: the capability deck and the one pagers go out, this can kind of be our next initiative. I just feel like it could be more user friendly. I know, Tommy mentioned in that ticket. Adding, like a table of
40 00:05:47.000 ⇒ 00:05:48.100 Hannah Wang: Contents
41 00:05:49.070 ⇒ 00:05:57.179 Hannah Wang: section which I agree with, and just making it more pleasing to the eye. And also this is kind of something that I thought about, too. I know I’m pious
42 00:05:58.008 ⇒ 00:06:01.499 Hannah Wang: reached out to Amrutha. The instruction.
43 00:06:01.500 ⇒ 00:06:01.990 Uttam Kumaran: Yes.
44 00:06:01.990 ⇒ 00:06:04.999 Hannah Wang: Works at structured labs, and I feel like this could be a good
45 00:06:05.160 ⇒ 00:06:31.349 Hannah Wang: way to kind of gain, more reach and audience just collaborating with other companies. The tools that they use and kinda mutually benefiting each other. And that way I feel like it’d be interesting to explore the potential of doing more of this kind of stuff. Instead of just being siloed to our own company and whatnot. So those are kind of the ideas I have Ryan and I have for the blog and the website. And then
46 00:06:31.860 ⇒ 00:06:48.320 Hannah Wang: kind of what we talked about before. We started talking about all of this, I think that we want to channel our energy into Linkedin and the website and kind of stop focusing on Instagram, Tiktok X and the podcast and all those other platforms that we have just so we can get
47 00:06:48.610 ⇒ 00:07:12.820 Hannah Wang: Linkedin and the website in order, because we have the most following on there. And I think we have the most engagement on those things. So I think we can stop on this. And then, once we have a better groove with those other with Linkedin and the website, we can start thinking about strategies for Instagram and all these other platforms, because I think there’s nuances to it. And the strategy is kind of different for more vertical and short form kind of content.
48 00:07:14.650 ⇒ 00:07:17.126 Hannah Wang: So yeah, that’s kind of the
49 00:07:17.620 ⇒ 00:07:33.800 Hannah Wang: Tldr, and of course, we’re gonna keep updating the tracker that Ryan created. And Tom, you kind of added to so I think that’ll be a good way to track our metrics as we make these tweaks to these platforms.
50 00:07:34.513 ⇒ 00:07:37.679 Hannah Wang: Ryan, is there anything you wanted to add? Sorry it was on.
51 00:07:37.680 ⇒ 00:07:38.869 Uttam Kumaran: No no problem.
52 00:07:40.730 ⇒ 00:07:45.499 Ryan: I think all this stuff is you already covered most of it.
53 00:07:45.640 ⇒ 00:08:00.530 Ryan: Yeah, I think. The the thing that we want to to push is the the cost writing and pushing content and engagement. So we can have, like, you know, to achieve this. You know of achievement.
54 00:08:00.946 ⇒ 00:08:10.439 Ryan: I think that’s really it. Most of the stuff that I wanted to say you already covered. So yeah, I think that’s not really all much, all, all of it.
55 00:08:13.450 ⇒ 00:08:16.700 Uttam Kumaran: Okay, great. So I think the goals
56 00:08:16.970 ⇒ 00:08:19.090 Uttam Kumaran: are great. I think what we will.
57 00:08:19.270 ⇒ 00:08:25.079 Uttam Kumaran: I think it’s fine to set sort of these goals and move forward. I think what we’ll do is sort of find a pacing
58 00:08:25.200 ⇒ 00:08:33.359 Uttam Kumaran: after we give this all a shot, and then we can probably for the next quarter. Take a look at what our growth is, and then sort of draw through line
59 00:08:34.042 ⇒ 00:08:36.579 Uttam Kumaran: from there. But I’m okay with with
60 00:08:36.940 ⇒ 00:08:38.989 Uttam Kumaran: with how how they sit right now.
61 00:08:39.480 ⇒ 00:08:47.810 Uttam Kumaran: I think probably the hardest part is going to be mql of 50 but
62 00:08:48.160 ⇒ 00:09:06.769 Uttam Kumaran: I think still worth putting there. I do. I do think that there’s a couple of ways of doing that. However, goal one, I think, still is really great. So let’s I think everyone, every single item here, we want to look in terms of how it’s going to affect the goal. So if I just scroll, I’m just gonna kind of work my way down the page, and I can sort of give
63 00:09:08.190 ⇒ 00:09:14.249 Uttam Kumaran: sort of my thoughts. So yes, I agree on on
64 00:09:14.560 ⇒ 00:09:17.949 Uttam Kumaran: all of our content sort of continuing to be
65 00:09:18.160 ⇒ 00:09:22.720 Uttam Kumaran: refining towards exactly what we do. You know, I think the deck
66 00:09:22.870 ⇒ 00:09:29.940 Uttam Kumaran: was a good step in that direction. We now have pretty clear positioning in that.
67 00:09:30.420 ⇒ 00:09:34.410 Uttam Kumaran: This is our really our core positioning that I share all the time.
68 00:09:34.570 ⇒ 00:09:41.720 Uttam Kumaran: And so I think all any assets that we can do to make this super super clear is
69 00:09:41.850 ⇒ 00:09:44.982 Uttam Kumaran: is really great, I think. Lead magnet.
70 00:09:46.070 ⇒ 00:09:49.660 Uttam Kumaran: I think again we should think of something there.
71 00:09:50.220 ⇒ 00:09:51.740 Uttam Kumaran: I don’t know what
72 00:09:54.130 ⇒ 00:09:58.969 Uttam Kumaran: like. I just don’t know what they could be. However, I can get us some good examples.
73 00:09:59.558 ⇒ 00:10:03.240 Uttam Kumaran: Of past lead, lead magnets that work, whether they’re like
74 00:10:04.710 ⇒ 00:10:07.769 Uttam Kumaran: reports on how to do something or like
75 00:10:07.920 ⇒ 00:10:11.537 Uttam Kumaran: cheat sheet notes or one pagers.
76 00:10:13.190 ⇒ 00:10:16.820 Uttam Kumaran: I don’t know. I also know, Ryan, that you. You mentioned that like
77 00:10:17.070 ⇒ 00:10:26.339 Uttam Kumaran: we should probably not do the capabilities, Deck, but I don’t know. I wanna I I guess, like I mean, I’m interested in like what other things we could do as a lead magnet.
78 00:10:26.670 ⇒ 00:10:28.992 Uttam Kumaran: There’s a we don’t have time to sort of
79 00:10:29.630 ⇒ 00:10:37.389 Uttam Kumaran: We don’t have time to do like courses or like webinars right now. But I do think that we should try to get something out related to
80 00:10:38.200 ⇒ 00:10:43.329 Uttam Kumaran: something valuable that people would want to click, you know, and get something from so.
81 00:10:45.198 ⇒ 00:10:49.859 Ryan: Yeah, I think I already provided like an example, like a text.
82 00:10:49.860 ⇒ 00:11:00.170 Hannah Wang: Yeah, I put it in the message. In slack. I put kind of the thread that Ryan started about trying to make a lead magnet. I don’t know if that’s what you’re referring to, but I put it in the slack
83 00:11:00.880 ⇒ 00:11:01.850 Hannah Wang: right.
84 00:11:04.920 ⇒ 00:11:06.310 Uttam Kumaran: Oh, yeah, yeah.
85 00:11:07.830 ⇒ 00:11:09.140 Uttam Kumaran: Like the info graph.
86 00:11:15.500 ⇒ 00:11:18.109 Hannah Wang: I think you’re on mute, Brian. If you’re talking.
87 00:11:18.916 ⇒ 00:11:43.769 Ryan: Yeah. Yeah. So we can utilize the simple checklist that they could, you know, do by themselves, if if that’s if they want. If they have like a data storage that they want to optimize, and if they don’t, really, if they don’t have time to follow the checklist. They can. They could like schedule a call with us, and potentially.
88 00:11:43.800 ⇒ 00:11:57.529 Ryan: that could be a you know, a close deal, that’s really one. What? What my thinking there is like providing like a checklist or any resources that you know, we normally do
89 00:11:58.041 ⇒ 00:12:03.999 Ryan: providing it for free. And if they don’t really want to, you know. What they call this?
90 00:12:04.140 ⇒ 00:12:09.359 Ryan: They don’t have like a expertise to do that, they could, you know, utilize us.
91 00:12:10.577 ⇒ 00:12:17.049 Ryan: What do you think about those resources and free objectives?
92 00:12:17.050 ⇒ 00:12:26.869 Uttam Kumaran: Yeah, this is where I think I still think that you guys should spend a little bit more time looking at what some of our competitors are doing, because I don’t have the best ideas
93 00:12:27.170 ⇒ 00:12:29.299 Uttam Kumaran: I can go. I’m gonna go ask
94 00:12:29.740 ⇒ 00:12:34.610 Uttam Kumaran: some friends for like ideas, but I think we should learn from
95 00:12:35.320 ⇒ 00:12:39.360 Uttam Kumaran: from the industry. So this is an area where I think we should go
96 00:12:39.470 ⇒ 00:12:45.009 Uttam Kumaran: one step further on and at the bottom. I’m just sort of taking
97 00:12:47.010 ⇒ 00:12:54.839 Uttam Kumaran: some notes. I think the next one of the decisions here is to sort of, do a like
98 00:12:55.370 ⇒ 00:13:04.139 Uttam Kumaran: competitive on lead magnets from similar firms.
99 00:13:05.288 ⇒ 00:13:08.629 Uttam Kumaran: I think that would save us a lot of time and trial and error.
100 00:13:15.640 ⇒ 00:13:19.670 Uttam Kumaran: if you guys are good with that, then I’m I’m that’s what I would propose here.
101 00:13:23.950 ⇒ 00:13:26.179 Hannah Wang: Yeah, that makes sense to me. I think.
102 00:13:26.340 ⇒ 00:13:29.640 Uttam Kumaran: Really not reinventing the wheel, but just seeing what works.
103 00:13:29.640 ⇒ 00:13:41.940 Uttam Kumaran: Yeah, see what works. And then we will put our spin on top of that. I think. Of course, I think we know people are doing webinars and stuff, but we just have to be mindful of our time. I think the best thing is we start with just like
104 00:13:42.680 ⇒ 00:13:49.140 Uttam Kumaran: assets that we could create and put out there. Commonly you’ll see things like 5 steps to get your
105 00:13:49.400 ⇒ 00:14:02.010 Uttam Kumaran: data warehouse and check, or like things like that, the best things to look at, the other firms to look at here, or look at what Dbt. Is doing. Look at what Snowflake is doing. Look at what data breaks are doing.
106 00:14:04.580 ⇒ 00:14:13.300 Uttam Kumaran: look at what aws is doing, and just take a look at the quality, and like the types of stuff that they’re putting out there, I think you’ll find it to be
107 00:14:13.780 ⇒ 00:14:15.319 Uttam Kumaran: pretty helpful.
108 00:14:16.260 ⇒ 00:14:16.870 Hannah Wang: Yeah.
109 00:14:18.400 ⇒ 00:14:19.040 Uttam Kumaran: Okay, awesome.
110 00:14:19.040 ⇒ 00:14:20.349 Uttam Kumaran: That makes sense. Yeah.
111 00:14:20.350 ⇒ 00:14:24.260 Uttam Kumaran: And then and then on the feature section.
112 00:14:24.450 ⇒ 00:14:27.499 Uttam Kumaran: Yeah, I mean, I would. I’m down to to put
113 00:14:27.860 ⇒ 00:14:48.269 Uttam Kumaran: whatever lead magnet we decide on to put it there. I think, like as our audit gets more compelling. For example, one thing I told Robert is, we should just guarantee that people save 20% every time we do an audit. And that’s pretty much true, like every time we go in and look at a company, we end up saving something like that. So.
114 00:14:48.270 ⇒ 00:14:48.890 Hannah Wang: And.
115 00:14:48.890 ⇒ 00:14:52.140 Uttam Kumaran: That’s something that I think the team you guys can work with, which is like
116 00:14:52.550 ⇒ 00:14:57.679 Uttam Kumaran: guaranteed 20% savings on your data architecture. If you talk to us right?
117 00:14:57.860 ⇒ 00:15:02.869 Uttam Kumaran: So I’m gonna just put like that’s that’s more of like the offer.
118 00:15:03.800 ⇒ 00:15:06.349 Uttam Kumaran: And I’m gonna put a comment here that like
119 00:15:08.410 ⇒ 00:15:19.420 Uttam Kumaran: because we previously app offer free audits. But that didn’t do anything. And also it does take time for us to do that. So I’m gonna I think a better thing is saying, guarantee 25% savings
120 00:15:19.590 ⇒ 00:15:22.450 Uttam Kumaran: on your data architecture.
121 00:15:23.730 ⇒ 00:15:27.979 Uttam Kumaran: Right? We we basically will find them that saving something like that, I think we can run with.
122 00:15:28.100 ⇒ 00:15:31.620 Uttam Kumaran: But feature section probably comes after we figured out what the magnet is.
123 00:15:33.070 ⇒ 00:15:33.750 Hannah Wang: Yeah.
124 00:15:36.290 ⇒ 00:15:44.070 Uttam Kumaran: The other thing here is, I noticed, users compelled by our landing page. So right now we don’t have any
125 00:15:44.240 ⇒ 00:15:51.327 Uttam Kumaran: like offer or magnet based landing page. People are just going straight into the site. And
126 00:15:52.840 ⇒ 00:15:58.639 Uttam Kumaran: you know, like there, I think one thing that could help here is like one is.
127 00:16:00.610 ⇒ 00:16:09.999 Uttam Kumaran: One is landing like creating something around a landing page for people from Linkedin that’s really highly focused on the offer. So I think I’m just gonna put in
128 00:16:11.930 ⇒ 00:16:21.280 Uttam Kumaran: maybe I’m gonna put a couple more ideas here. So one is like each magnet as an associated
129 00:16:21.390 ⇒ 00:16:22.730 Uttam Kumaran: landing page.
130 00:16:23.090 ⇒ 00:16:30.719 Uttam Kumaran: The second thing I also want y’all to look at is something that has like an expiration so like.
131 00:16:30.890 ⇒ 00:16:31.370 Hannah Wang: And.
132 00:16:32.220 ⇒ 00:16:34.410 Uttam Kumaran: Time based urgency.
133 00:16:34.640 ⇒ 00:16:47.649 Uttam Kumaran: So, Con, this is a very common in our world, like when you go to the Mall, and you see people. You see, stores that are saying like spring sale or final sale in our world, we we should create a sense of urgency, right? That, like
134 00:16:47.910 ⇒ 00:16:53.249 Uttam Kumaran: a common things that people do in in our world is, they’ll say we only have room for 3 more clients this quarter.
135 00:16:53.420 ⇒ 00:16:58.449 Uttam Kumaran: like, you know. So you you show that there is so much demand
136 00:16:59.190 ⇒ 00:17:07.410 Uttam Kumaran: in that whole statement that gets people to say, Okay, wow, there must be something there. So I think of lead magnet. But I also think of just like
137 00:17:07.900 ⇒ 00:17:12.050 Uttam Kumaran: everything we can do to compel people to to go to the landing page.
138 00:17:13.000 ⇒ 00:17:15.079 Uttam Kumaran: So something around time.
139 00:17:15.319 ⇒ 00:17:23.329 Uttam Kumaran: I don’t think course is the best. Right now, I do think something that’s free, something that’s valuable.
140 00:17:23.470 ⇒ 00:17:27.080 Uttam Kumaran: Going to a landing page to book, a meeting, something that’s time based.
141 00:17:27.795 ⇒ 00:17:30.810 Uttam Kumaran: Again, if you go, if you start poking around
142 00:17:31.435 ⇒ 00:17:37.040 Uttam Kumaran: competitors in the design world, in the data world, you’ll see that people are doing things like this.
143 00:17:38.100 ⇒ 00:17:39.420 Uttam Kumaran: We’re taking a look at.
144 00:17:40.310 ⇒ 00:17:40.920 Hannah Wang: Yeah.
145 00:17:43.025 ⇒ 00:17:46.350 Uttam Kumaran: I also think we should.
146 00:17:46.580 ⇒ 00:17:54.540 Uttam Kumaran: For example, this process it’s worth going to. I walk through this process on
147 00:17:55.328 ⇒ 00:18:00.920 Uttam Kumaran: crack sense website. And you should. You guys should go sign up and see the funnel. They
148 00:18:01.240 ⇒ 00:18:07.000 Uttam Kumaran: they put you through. It’s really really compelling.
149 00:18:08.560 ⇒ 00:18:11.040 Uttam Kumaran: Let me try to get it.
150 00:18:11.897 ⇒ 00:18:13.449 Uttam Kumaran: For you guys.
151 00:18:30.620 ⇒ 00:18:32.029 Uttam Kumaran: Yeah. So
152 00:18:32.400 ⇒ 00:18:41.299 Uttam Kumaran: I mean, I honestly think a capabilities brochure could be good. But one thing I’m gonna do is at the bottom. Here, I’m gonna say, walk
153 00:18:41.810 ⇒ 00:18:46.130 Uttam Kumaran: through and watch the fraccents.
154 00:18:49.150 ⇒ 00:18:53.250 Uttam Kumaran: Funnel, once you download the brochure.
155 00:18:54.760 ⇒ 00:19:10.879 Uttam Kumaran: So I encourage you guys to go here, sign up for the brochure. You’re immediately gonna get put in an email series over the next 2 weeks. I know, because I did. And they sort of hit you from like multiple angles. It’s very good. It’s all automated worth looking at.
156 00:19:18.300 ⇒ 00:19:19.959 Uttam Kumaran: So take a look at that, too.
157 00:19:20.940 ⇒ 00:19:21.610 Hannah Wang: Okay.
158 00:19:23.080 ⇒ 00:19:25.030 Uttam Kumaran: This will guys will give you Inspo for
159 00:19:25.150 ⇒ 00:19:27.950 Uttam Kumaran: because you guys are on the right track in terms of principles.
160 00:19:28.230 ⇒ 00:19:30.189 Uttam Kumaran: I think, seeing it in action.
161 00:19:30.430 ⇒ 00:19:34.869 Uttam Kumaran: We’ll show you like what the best of the best are doing, based on the same instincts that you guys have
162 00:19:36.952 ⇒ 00:19:41.760 Uttam Kumaran: in terms of carousel revamp. Yeah, I’m
163 00:19:42.370 ⇒ 00:19:46.154 Uttam Kumaran: I really put that decision to you guys? No, I have no
164 00:19:47.560 ⇒ 00:19:49.549 Uttam Kumaran: Yeah, I sort of leave that to you.
165 00:19:49.910 ⇒ 00:19:51.980 Uttam Kumaran: Yeah, I’m a fan. Like
166 00:19:52.700 ⇒ 00:19:58.340 Uttam Kumaran: if that one, if that’s a part of our strategy or one part of our content schedule, then that’s totally great.
167 00:20:01.230 ⇒ 00:20:09.410 Uttam Kumaran: So I’ll put that into the decisions as well, sure
168 00:20:15.480 ⇒ 00:20:18.180 Uttam Kumaran: cool. And then about the posting schedule.
169 00:20:20.590 ⇒ 00:20:23.580 Uttam Kumaran: So this is where I think we, I guess.
170 00:20:26.410 ⇒ 00:20:36.630 Uttam Kumaran: The best results we’ve seen is when Robert and I get to spend like I get to spend an hour, basically just scrolling Linkedin and like just commenting, reposting.
171 00:20:36.630 ⇒ 00:20:37.040 Hannah Wang: Yeah.
172 00:20:37.040 ⇒ 00:20:37.760 Uttam Kumaran: Like that.
173 00:20:41.100 ⇒ 00:20:48.550 Uttam Kumaran: I think. I think Ryan had some good ideas on how to make this easier for us.
174 00:20:48.810 ⇒ 00:20:57.869 Uttam Kumaran: I mean, part of it. Is that like, yeah, I can. I can go and do that. But it’s a lot of time every day. So one I do think it would be helpful to like, have, like, maybe
175 00:20:58.440 ⇒ 00:21:02.409 Uttam Kumaran: a topic list or something where I can.
176 00:21:02.800 ⇒ 00:21:11.939 Uttam Kumaran: I could just write my thoughts and then maybe just hand it to you guys to go post whenever you guys think is valuable. I also can batch it, meaning.
177 00:21:12.290 ⇒ 00:21:18.999 Uttam Kumaran: I have, like, probably like 1015, like one paragraph, things that I could write about a variety of topics.
178 00:21:19.691 ⇒ 00:21:25.080 Uttam Kumaran: And we could build up like 30 days worth of stuff to post
179 00:21:25.471 ⇒ 00:21:29.540 Uttam Kumaran: and if I could just hand a lot of that to you guys to post.
180 00:21:30.040 ⇒ 00:21:36.150 Uttam Kumaran: or even Ryan, if I can just hand you can post it from my account. That that could that could help a lot. And that way we batch it.
181 00:21:36.896 ⇒ 00:21:38.519 Uttam Kumaran: I don’t know. Like.
182 00:21:38.640 ⇒ 00:21:47.510 Uttam Kumaran: does something like that seem feasible? Like I think we would have to iterate on like what the topic list could look like. But if I can get a prompt and and right towards that.
183 00:21:48.130 ⇒ 00:21:49.938 Uttam Kumaran: that would help me a lot.
184 00:21:52.863 ⇒ 00:21:56.639 Ryan: Yeah, I can make like a bot like an an interview
185 00:21:56.840 ⇒ 00:22:12.200 Ryan: what? The so I can get some of your, you know. Pick some of your topics. I will be sending that when my Internet goes back. But yeah, yeah, I’ll be I’ll be making that.
186 00:22:12.370 ⇒ 00:22:16.709 Ryan: They’ll to personalize to both of you. Robert and autom, so we can.
187 00:22:16.710 ⇒ 00:22:16.955 Uttam Kumaran: It’s
188 00:22:17.200 ⇒ 00:22:18.950 Ryan: I can go. Sorry.
189 00:22:19.670 ⇒ 00:22:23.719 Uttam Kumaran: So one of the things in the strategies from Nick
190 00:22:24.470 ⇒ 00:22:29.410 Uttam Kumaran: is talking through the types of content right.
191 00:22:29.950 ⇒ 00:22:33.750 Hannah Wang: So if you guys go to that, and what did you think about that? It’s pretty good. Right?
192 00:22:34.050 ⇒ 00:22:36.050 Hannah Wang: Yeah, yeah, very comprehensive.
193 00:22:36.050 ⇒ 00:22:41.330 Uttam Kumaran: Yeah, he’s legit. He’s great, I think. You guys tell me I’ll have him come back and talk
194 00:22:41.821 ⇒ 00:22:49.370 Uttam Kumaran: I paid him to do this, I mean, but now we’re friends, and he’s like I can come talk that I help him with some data stuff here and there.
195 00:22:49.510 ⇒ 00:22:54.109 Uttam Kumaran: So. But he, this is his whole job is ghostwriting for people on Linkedin and Twitter
196 00:22:54.700 ⇒ 00:23:00.010 Uttam Kumaran: pretty big company, Ceos, and he’s very, very methodical, and like
197 00:23:00.260 ⇒ 00:23:02.559 Uttam Kumaran: how they how he does things.
198 00:23:02.780 ⇒ 00:23:11.839 Uttam Kumaran: So I think it would be great to sort of one use what he mentioned on
199 00:23:12.583 ⇒ 00:23:21.549 Uttam Kumaran: like the content types. It could be something about our client be something about team could be something about a hot topic
200 00:23:21.770 ⇒ 00:23:26.133 Uttam Kumaran: and the formatting techniques he mentioned to be really good, too.
201 00:23:27.730 ⇒ 00:23:31.499 Uttam Kumaran: and then I think he even had some ideas about
202 00:23:31.660 ⇒ 00:23:34.180 Uttam Kumaran: the types of content right like
203 00:23:34.490 ⇒ 00:23:41.330 Uttam Kumaran: evergreen versus something more recent. So it would be great, for, like in the start of the week for me to just get like.
204 00:23:41.540 ⇒ 00:23:56.920 Uttam Kumaran: here’s like 1015 questions. They’re sort of scattered around that. And I can just write like I’ll literally just bang it out, and we can have it in notion, though. And this is just really like a cycle psychology exercise, because I don’t wake up
205 00:23:57.930 ⇒ 00:24:01.709 Uttam Kumaran: at the moment, being like I have to go post on Linkedin, and really
206 00:24:01.890 ⇒ 00:24:17.212 Uttam Kumaran: both of our times are so thin that, like it’s I. I don’t know I can’t. It’s hard to go sit and do an hour’s work there, even though it may seem really easy to write on Linkedin. I’m also just like, I’m just like one of you guys. It’s very hard to write on Linkedin.
207 00:24:18.640 ⇒ 00:24:26.169 Uttam Kumaran: but it is what we need to do. So, however, we can grease the wheels on that. I could could be good. And, Ryan, if you want to own that
208 00:24:26.320 ⇒ 00:24:30.560 Uttam Kumaran: I where I do think that that’s that is, gonna be a huge unlock for us.
209 00:24:30.870 ⇒ 00:24:31.490 Hannah Wang: Yeah.
210 00:24:31.700 ⇒ 00:24:33.400 Uttam Kumaran: So, yeah.
211 00:24:33.400 ⇒ 00:24:34.590 Ryan: Yeah, yeah, right.
212 00:24:34.590 ⇒ 00:24:35.350 Uttam Kumaran: Try it.
213 00:24:36.150 ⇒ 00:24:43.920 Hannah Wang: How did you come up with the content that we were writing for, like the Content schedule like, how did you come up with these topics?
214 00:24:44.850 ⇒ 00:24:45.700 Ryan: It’s
215 00:24:46.272 ⇒ 00:25:11.299 Ryan: for that. It’s really depends on the keyword of SEO keywords. And it really depends also to the editorial or the the AI trends that happening right now. I think that’s really my strategy. My current strategy on on content is much more on repurposing, and also like like
216 00:25:11.854 ⇒ 00:25:18.965 Ryan: doing opinions to the current trend. And how will affect like data? And AI engineer,
217 00:25:20.689 ⇒ 00:25:43.889 Ryan: and yeah, I think more of like educating? What is data engineering? What is the fundamental of in data engineering? And also like the tools? Like AI tools that could, you know, save time. Also some some AI tools that we use deep review for that.
218 00:25:43.970 ⇒ 00:25:50.509 Ryan: And I think that’s that’s mostly the content cadence that we’re currently using.
219 00:25:50.650 ⇒ 00:26:05.490 Ryan: But yeah, we are currently like making the the content cadence much more better right now. As you can refer to the blog posts section of the strategy. You can. You can see some blog
220 00:26:05.720 ⇒ 00:26:07.690 Ryan: topic and goals.
221 00:26:08.422 ⇒ 00:26:09.690 Ryan: I think that’s
222 00:26:09.810 ⇒ 00:26:20.079 Ryan: pretty much the the what you call it the the topics that we’re going to approach for the company link in.
223 00:26:20.460 ⇒ 00:26:22.149 Ryan: and also the blog posts.
224 00:26:23.260 ⇒ 00:26:24.010 Hannah Wang: Okay.
225 00:26:24.530 ⇒ 00:26:28.340 Ryan: Yeah, do you think it is doable to kind of add on like.
226 00:26:28.640 ⇒ 00:26:33.310 Hannah Wang: Creating content ideas for the personal Linkedin
227 00:26:33.520 ⇒ 00:26:46.830 Hannah Wang: accounts like, is that cause I know you’re mentioning before, like oh, everything like handling everything was getting a little bit overwhelming. But do you think this is like, okay, if we just focus on Linkedin and blog posts like, do you think that’s doable for you?
228 00:26:48.146 ⇒ 00:27:04.923 Ryan: Yeah, if I think we can still connect the the post, for, like the company link in, and the blog post to the personal. Because we can, we can. We can like react to the industry news like, you can also like
229 00:27:05.820 ⇒ 00:27:29.260 Ryan: that like, think about the what? What the news? Opinion to the news like, for example, it’s a data data news for for, like Coca-cola or something. And if you, if autumn’s account is going to have like a opinion to it, it’s still like a thought leadership, or like a leadership like a.
230 00:27:29.260 ⇒ 00:27:29.650 Hannah Wang: Yeah.
231 00:27:29.987 ⇒ 00:27:42.142 Ryan: On, on the on the what they call in this input in the industry, I think it’s still connected. I think yeah, it’s still doable for me to to do that also. And yeah,
232 00:27:42.930 ⇒ 00:27:44.809 Ryan: and I’ll be. I’ll be looking through the.
233 00:27:44.810 ⇒ 00:27:47.950 Uttam Kumaran: If we can see a topics list, I can add some topics.
234 00:27:50.090 ⇒ 00:27:57.409 Uttam Kumaran: I think also, there is a blog topics thing somewhere in notion that I’ll find also.
235 00:28:01.170 ⇒ 00:28:10.860 Uttam Kumaran: But yeah, if you can just send me like, if we can work on a topic system together, then, yeah, once a week, I can answer some questions, and then just hand it over to you to post. That’s totally fine.
236 00:28:12.790 ⇒ 00:28:16.250 Hannah Wang: Is it this one? Is this what you’re talking about?
237 00:28:16.250 ⇒ 00:28:16.949 Uttam Kumaran: Yeah, yeah.
238 00:28:16.950 ⇒ 00:28:17.690 Ryan: That one.
239 00:28:17.850 ⇒ 00:28:21.939 Uttam Kumaran: Yeah, I think this is one that Ryan worked on. There is a.
240 00:28:21.940 ⇒ 00:28:22.639 Hannah Wang: Oh, okay.
241 00:28:22.640 ⇒ 00:28:23.400 Uttam Kumaran: And
242 00:28:24.280 ⇒ 00:28:31.520 Uttam Kumaran: and maybe this is maybe it’s not. Maybe it’s in my personal notion I’ll have to find it. But I do have some sort of blog topics
243 00:28:32.250 ⇒ 00:28:34.130 Uttam Kumaran: list somewhere.
244 00:29:00.990 ⇒ 00:29:02.461 Uttam Kumaran: Alright, I’ll find that
245 00:29:03.190 ⇒ 00:29:03.890 Hannah Wang: Okay.
246 00:29:18.971 ⇒ 00:29:26.990 Uttam Kumaran: Seo strategy. Yeah, perfect. This is exactly what I wanted, which is, look at what is
247 00:29:27.220 ⇒ 00:29:38.329 Uttam Kumaran: what is taking on the mind. The search space when people are searching for us. And we need to basically trump that this is it. This is all. This is everything that I.
248 00:29:38.540 ⇒ 00:29:57.929 Uttam Kumaran: This is basically the direction I wanted this to go. I think very similar. Here, Ryan, keep looking at what companies and what terms are ranking in our world. I think this is the feedback I gave last time, too. We we did a lot on the glossary and resources around Broadly Tech.
249 00:29:58.150 ⇒ 00:30:09.090 Uttam Kumaran: I want everything to start going towards our core positioning. Ecom, B, 2 B. Saas, Dbt, snowflake, etl bi like.
250 00:30:09.500 ⇒ 00:30:13.028 Uttam Kumaran: and we just should start dominating these keywords.
251 00:30:13.980 ⇒ 00:30:20.909 Uttam Kumaran: and are you familiar with. Are you using your own semrush? Or how are you? How are you getting the data right now?
252 00:30:22.640 ⇒ 00:30:24.099 Hannah Wang: Sorry. What was I don’t.
253 00:30:24.670 ⇒ 00:30:27.149 Uttam Kumaran: Oh, sorry not, Hannah, I guess Ryan.
254 00:30:28.931 ⇒ 00:30:43.590 Ryan: Right now. We don’t have like semrush but we are we already have, like a keyword that I already exported from semrush. So I’m focusing on that keywords. And specifically.
255 00:30:43.590 ⇒ 00:30:47.850 Uttam Kumaran: I think it would just be. Yeah. I think 2 things, one, it’d be helpful to walk Hannah through
256 00:30:48.060 ⇒ 00:30:49.970 Uttam Kumaran: how to look at this data, too.
257 00:30:50.952 ⇒ 00:30:54.330 Uttam Kumaran: I’m happy to turn on semrush again.
258 00:30:54.460 ⇒ 00:30:57.519 Uttam Kumaran: We just had like, I just didn’t think we were like.
259 00:30:58.220 ⇒ 00:31:01.599 Uttam Kumaran: I mean, it was expensive, like 250 bucks you can still get.
260 00:31:01.920 ⇒ 00:31:04.979 Uttam Kumaran: Can you? Can you see anything when you go in there.
261 00:31:06.670 ⇒ 00:31:11.190 Ryan: We can still, see everything there like the metrics
262 00:31:11.300 ⇒ 00:31:15.059 Ryan: and the the positioning, the key, the keyword positioning.
263 00:31:15.330 ⇒ 00:31:15.920 Uttam Kumaran: Okay.
264 00:31:17.470 ⇒ 00:31:18.779 Ryan: But yeah, we can also.
265 00:31:18.780 ⇒ 00:31:19.180 Uttam Kumaran: He!
266 00:31:19.180 ⇒ 00:31:19.650 Ryan: Hmm sorry.
267 00:31:19.650 ⇒ 00:31:25.100 Uttam Kumaran: Let me send this, and then, Hannah, see if you can log log in. Let me just make sure you are.
268 00:31:25.710 ⇒ 00:31:27.380 Uttam Kumaran: You have access to this.
269 00:31:27.900 ⇒ 00:31:36.000 Uttam Kumaran: Oh, I guess. Oh, yeah, okay, stemrush is in.
270 00:31:39.650 ⇒ 00:31:44.710 Uttam Kumaran: Okay, maybe maybe you can’t log in.
271 00:31:47.460 ⇒ 00:31:53.550 Uttam Kumaran: Okay, never mind. But basically, I think we’ll try to just just see if you can export this or something once a week.
272 00:31:53.830 ⇒ 00:31:57.030 Uttam Kumaran: Brian. I kind of want like
273 00:31:57.640 ⇒ 00:32:09.180 Uttam Kumaran: I think this goes into my next conversation is, I didn’t see anything on the content tracking about how we’re measuring from post hog. I think, Nico, this is probably where you can help a bit.
274 00:32:11.230 ⇒ 00:32:14.740 Uttam Kumaran: And basically, we want to start to know that traffic
275 00:32:15.210 ⇒ 00:32:24.980 Uttam Kumaran: is coming in from the things that we want it from. And then how are people clicking on and and going to the landing pages that we want.
276 00:32:26.700 ⇒ 00:32:27.829 Uttam Kumaran: So I can turn. I mean.
277 00:32:27.830 ⇒ 00:32:28.420 Nicolas Sucari: Hello!
278 00:32:28.420 ⇒ 00:32:29.210 Uttam Kumaran: Yeah. Go ahead.
279 00:32:29.210 ⇒ 00:32:37.300 Nicolas Sucari: Yeah, no, we. We have everything from post. Hoc here. Your idea was to gather all of this data and create a real dashboard to be.
280 00:32:37.300 ⇒ 00:32:38.350 Uttam Kumaran: Yeah, we can always.
281 00:32:38.350 ⇒ 00:32:39.470 Nicolas Sucari: Or just use.
282 00:32:39.470 ⇒ 00:32:41.895 Uttam Kumaran: Also created in post hog.
283 00:32:42.380 ⇒ 00:32:43.060 Nicolas Sucari: Okay.
284 00:32:43.280 ⇒ 00:32:53.689 Uttam Kumaran: I had it in real because I’m gonna do some company wide reporting in real. But I post hog. We should be able to do everything we need. But I basically want us to show this is what
285 00:32:54.110 ⇒ 00:32:58.170 Uttam Kumaran: when we meet as a team, I want us to look at like
286 00:32:58.840 ⇒ 00:33:05.589 Uttam Kumaran: for our people to get to Mql. They have to get here first, st the engagement, the engagement work we can get from Linkedin.
287 00:33:06.460 ⇒ 00:33:10.529 Uttam Kumaran: But again, we want people to land on the site, and then.
288 00:33:11.140 ⇒ 00:33:19.660 Uttam Kumaran: after people, once we get the volume and the site up, we can then start to look at conversion. So the the key things I want to look at here and I can note them down
289 00:33:19.840 ⇒ 00:33:21.190 Uttam Kumaran: at the bottom.
290 00:33:22.490 ⇒ 00:33:34.079 Uttam Kumaran: For post hog site data. We want to look at total page views new versus returning users.
291 00:33:34.180 ⇒ 00:33:39.510 Uttam Kumaran: We want to look at which pages they’re going to.
292 00:33:39.680 ⇒ 00:33:42.039 Uttam Kumaran: We want to look like where they’re coming from.
293 00:33:45.890 ⇒ 00:33:52.959 Uttam Kumaran: All this. We want to look at over time. Of course I don’t really care about desktop or mobile. I don’t really care about the world map
294 00:33:53.300 ⇒ 00:33:57.940 Uttam Kumaran: where they’re coming from this is more about like which platform.
295 00:33:59.250 ⇒ 00:34:08.980 Uttam Kumaran: And then I also want to see clicks on core nav items, newsletter
296 00:34:09.370 ⇒ 00:34:13.370 Uttam Kumaran: pricing, right? So I I just basically want to see
297 00:34:13.730 ⇒ 00:34:18.000 Uttam Kumaran: a dashboard that just tells us, like, how are people moving around on the site, you know.
298 00:34:21.000 ⇒ 00:34:23.659 Uttam Kumaran: because we’re not running any ads. So everything’s organic.
299 00:34:25.670 ⇒ 00:34:26.270 Nicolas Sucari: Okay.
300 00:34:26.400 ⇒ 00:34:29.730 Nicolas Sucari: But we have all of the information here. I mean, it’s just
301 00:34:29.980 ⇒ 00:34:35.990 Nicolas Sucari: just need to take a look at what we have here. And yeah, get rid of what we don’t want in this dashboard right?
302 00:34:37.719 ⇒ 00:34:42.829 Uttam Kumaran: Yeah, this dashboard I have. No, I’m I think it is out of the box, basically. So.
303 00:34:43.710 ⇒ 00:34:44.260 Nicolas Sucari: Okay.
304 00:34:47.150 ⇒ 00:35:02.280 Uttam Kumaran: Yeah, I don’t really care too much about site speed. We’re okay. There, I just want to know, like. And again, I think as we, as we all look at this, and if how we’re doing well, we want to look at the Linkedin numbers. We want to look at the site numbers. That’s how we’re gonna do right?
305 00:35:03.931 ⇒ 00:35:10.359 Nicolas Sucari: What are we using to track the interaction like we’re using tags for each button.
306 00:35:14.270 ⇒ 00:35:15.979 Uttam Kumaran: I do not know.
307 00:35:16.860 ⇒ 00:35:17.470 Nicolas Sucari: Okay.
308 00:35:17.980 ⇒ 00:35:20.750 Uttam Kumaran: The best way you can do that is, there is a
309 00:35:21.820 ⇒ 00:35:27.090 Uttam Kumaran: there’s a test mode where you can actually go click on something and see the events coming from your IP,
310 00:35:27.220 ⇒ 00:35:31.610 Uttam Kumaran: so you can go check that post. Hoc documentation is really good.
311 00:35:32.090 ⇒ 00:35:34.050 Uttam Kumaran: So there’s some really helpful stuff there.
312 00:35:35.770 ⇒ 00:35:40.819 Nicolas Sucari: Okay, we’ll take a look tomorrow and next week on this.
313 00:35:41.280 ⇒ 00:35:41.900 Uttam Kumaran: Okay.
314 00:35:49.360 ⇒ 00:35:54.010 Uttam Kumaran: okay, so that’s fine. Yeah. For the SEO. I
315 00:35:54.820 ⇒ 00:36:01.900 Uttam Kumaran: I wanna, I guess, like, how can we put this? How can we look at the performance here in the marketing tracker.
316 00:36:02.300 ⇒ 00:36:08.939 Uttam Kumaran: So like, I like the marketing tracker format right now, like, how can we start to track how we’re doing on the SEO front.
317 00:36:10.000 ⇒ 00:36:12.040 Uttam Kumaran: I know we have these items.
318 00:36:13.950 ⇒ 00:36:18.020 Uttam Kumaran: Is it helpful that we like we start? I know.
319 00:36:18.270 ⇒ 00:36:20.627 Uttam Kumaran: Ryan, before we we wanted to?
320 00:36:21.280 ⇒ 00:36:25.300 Uttam Kumaran: remember we were looking at like certain keywords, and what our ranking was.
321 00:36:25.780 ⇒ 00:36:27.710 Ryan: Oh, yeah, yeah, yeah. I’m.
322 00:36:27.710 ⇒ 00:36:32.520 Uttam Kumaran: I still wanna look at the traffic from SEO. But I also want to
323 00:36:33.288 ⇒ 00:36:39.520 Uttam Kumaran: start to look at how we’re ranking for like the top 50 relate keywords in our industry.
324 00:36:40.900 ⇒ 00:36:53.689 Ryan: Yeah, I will start to do that. I think there’s like a section like SEO SEO rank tracker. I’ll be putting the keyword there. Also that engagement tracker also.
325 00:36:54.242 ⇒ 00:36:57.057 Ryan: Yeah, I think I’ll be putting that
326 00:36:58.180 ⇒ 00:37:02.380 Nicolas Sucari: Can you? Can you check Hannah? I think there is another sheet in that
327 00:37:03.000 ⇒ 00:37:04.049 Nicolas Sucari: And that file.
328 00:37:06.510 ⇒ 00:37:09.049 Nicolas Sucari: Yeah, okay, so you’re gonna do it here right.
329 00:37:10.698 ⇒ 00:37:17.330 Ryan: Yeah, I’ll be. There’s yeah, yeah, I’ll be putting some keywords here and then like.
330 00:37:17.480 ⇒ 00:37:20.060 Ryan: Also insert some some static
331 00:37:20.576 ⇒ 00:37:30.209 Ryan: link pages here also. So we can also like track what pages is linked to another. So, yeah, I think that’s going to be my initiative.
332 00:37:34.210 ⇒ 00:37:38.470 Uttam Kumaran: Okay, great. And then, how do? How do you? How does this group feel about this?
333 00:37:40.110 ⇒ 00:37:41.130 Uttam Kumaran: The sheet?
334 00:37:41.630 ⇒ 00:37:42.970 Uttam Kumaran: Does it make sense?
335 00:37:44.550 ⇒ 00:37:56.760 Uttam Kumaran: I I don’t think it gives us like quite the weekly view. But again, I think if we’re looking on a month monthly basis, that’s fine. So ideally, we want to keep this up. And I color coded it to basically show
336 00:37:56.970 ⇒ 00:38:00.880 Uttam Kumaran: if we’re hitting our if we’re hitting our goals.
337 00:38:02.930 ⇒ 00:38:06.060 Hannah Wang: Yeah, this makes sense to me.
338 00:38:08.320 ⇒ 00:38:10.534 Hannah Wang: The more green it is, the better we’re doing.
339 00:38:10.780 ⇒ 00:38:11.280 Uttam Kumaran: Yes.
340 00:38:11.780 ⇒ 00:38:16.789 Uttam Kumaran: So that that’s this is why I want to make very. I wanted to be very, very clear.
341 00:38:17.220 ⇒ 00:38:23.120 Uttam Kumaran: What’s what we’re we’re winning and where we’re not winning and I love conditional formatting. So.
342 00:38:23.120 ⇒ 00:38:23.890 Hannah Wang: Nice.
343 00:38:24.680 ⇒ 00:38:26.308 Uttam Kumaran: It helps for that a lot.
344 00:38:26.580 ⇒ 00:38:27.800 Hannah Wang: Amazing.
345 00:38:29.630 ⇒ 00:38:36.614 Uttam Kumaran: Okay, and then blog redesign again. I’m with you guys. However, you want to do that, I think.
346 00:38:38.530 ⇒ 00:38:43.900 Uttam Kumaran: I think a couple of let me even find a couple of really good
347 00:38:46.720 ⇒ 00:38:52.160 Uttam Kumaran: like blog inspo that we can probably probably learn from
348 00:39:00.254 ⇒ 00:39:03.800 Uttam Kumaran: there was another one I feel like I sent.
349 00:39:04.840 ⇒ 00:39:07.340 Uttam Kumaran: I’ve sent blog info before.
350 00:39:17.990 ⇒ 00:39:22.739 Uttam Kumaran: Oh, okay, you guys are like this. This is actually would be great. Let’s see.
351 00:39:27.380 ⇒ 00:39:31.436 Uttam Kumaran: this is a great magnet. Here. I’m gonna put this in. I’m gonna put this in
352 00:39:32.250 ⇒ 00:39:34.150 Uttam Kumaran: in the bottom of notion.
353 00:39:38.120 ⇒ 00:39:44.030 Uttam Kumaran: This is a great example of a magnet that I found in October that I sent to Ann.
354 00:39:44.860 ⇒ 00:39:45.680 Hannah Wang: Yeah.
355 00:39:45.680 ⇒ 00:39:47.170 Uttam Kumaran: So worth watching.
356 00:39:54.720 ⇒ 00:39:59.370 Uttam Kumaran: I will see if I can find one more.
357 00:40:32.370 ⇒ 00:40:42.899 Uttam Kumaran: Yeah, I don’t. I think, like blogs I’ll have to keep. I read a lot of them, so I’ll try to keep sending more. But pick your favorite piece of software. Just go read their blog, and we’ll get you get good info, you know.
358 00:40:42.900 ⇒ 00:40:43.270 Hannah Wang: Yeah.
359 00:40:43.270 ⇒ 00:40:45.240 Uttam Kumaran: The theme of this is a lot of like
360 00:40:45.630 ⇒ 00:40:49.360 Uttam Kumaran: we. We’re on the right track instinctually. Now, I think.
361 00:40:49.610 ⇒ 00:40:55.190 Uttam Kumaran: Keep searching the industry, because 1st we copy, then we then we’ll innovate like that.
362 00:40:55.190 ⇒ 00:40:55.580 Hannah Wang: Alright!
363 00:40:55.620 ⇒ 00:41:01.659 Uttam Kumaran: We’re gonna go right? We won’t know what to innovate until we sort of like, just match
364 00:41:02.333 ⇒ 00:41:11.779 Uttam Kumaran: and then blog collaboration. So I also have several opportunities for us to do. This. One idea here is, I’m also planning on doing
365 00:41:16.460 ⇒ 00:41:22.669 Uttam Kumaran: is is a doing a webinar with defaults.
366 00:41:23.611 ⇒ 00:41:32.279 Uttam Kumaran: My friend is head of partnerships there, and I’ll be doing a webinar with her about something on analytics. This is gonna happen on
367 00:41:34.310 ⇒ 00:41:35.570 Uttam Kumaran: find the.
368 00:41:43.340 ⇒ 00:41:44.969 Nicolas Sucari: Regarding the Arudam.
369 00:41:45.320 ⇒ 00:41:51.290 Nicolas Sucari: Do you have the recording? When you participate in you participate in that coal?
370 00:41:52.060 ⇒ 00:41:53.329 Nicolas Sucari: Can’t remember about.
371 00:41:53.330 ⇒ 00:41:54.499 Uttam Kumaran: Yes, I do.
372 00:41:55.240 ⇒ 00:41:56.840 Nicolas Sucari: We should use that one too.
373 00:41:56.840 ⇒ 00:41:57.889 Uttam Kumaran: We have.
374 00:41:58.570 ⇒ 00:42:03.480 Uttam Kumaran: I think Ryan has it. I’ll find it’s it was for a gun. Dot I/O, right.
375 00:42:04.000 ⇒ 00:42:10.600 Ryan: Yeah, yeah, yeah. Yeah. We already like, posted on Tiktok one. And also in
376 00:42:10.770 ⇒ 00:42:24.620 Ryan: Instagram. But yeah, it’ll be. I think I will try to like, transcribe it and make the con the whole transcript to be, as a you know, blog post or a a link in post.
377 00:42:24.780 ⇒ 00:42:29.839 Ryan: I think that’s that’s 1 way we can repurpose events like this.
378 00:42:33.040 ⇒ 00:42:35.889 Uttam Kumaran: Yeah. So I’ll post this here
379 00:42:36.560 ⇒ 00:42:43.050 Uttam Kumaran: at the bottom, too, where this is like last webinar.
380 00:42:54.930 ⇒ 00:42:56.570 Uttam Kumaran: Yeah, I’ll just make sure that.
381 00:42:58.540 ⇒ 00:43:03.220 Uttam Kumaran: or I don’t know. Maybe I should not just trying to download it. Put it somewhere.
382 00:43:26.160 ⇒ 00:43:26.975 Uttam Kumaran: Okay?
383 00:43:28.160 ⇒ 00:43:32.510 Uttam Kumaran: So yeah, I’m gonna do a webinar with default on March 13.th
384 00:43:32.880 ⇒ 00:43:39.470 Uttam Kumaran: I think one is I’m going to. I’ll start a channel with our team and her
385 00:43:39.760 ⇒ 00:43:42.290 Uttam Kumaran: on how we can start to post content around it.
386 00:43:43.300 ⇒ 00:43:54.550 Uttam Kumaran: I think like these are like time. These are like active partnership activations, basically that I think are really great. I think the thing with Preswald is great. I honestly have not looked at anything that’s been sent to that channel.
387 00:43:55.060 ⇒ 00:43:59.009 Uttam Kumaran: I have no idea what’s what it is, but I’m down, whatever it is.
388 00:44:00.900 ⇒ 00:44:10.930 Uttam Kumaran: The other thing. I think that would be helpful. Is to think through
389 00:44:12.220 ⇒ 00:44:15.500 Uttam Kumaran: like what else like I go to I go to events.
390 00:44:16.630 ⇒ 00:44:16.970 Uttam Kumaran: I.
391 00:44:16.970 ⇒ 00:44:17.340 Hannah Wang: That’s right.
392 00:44:17.340 ⇒ 00:44:19.270 Uttam Kumaran: Don’t forget to send like
393 00:44:19.710 ⇒ 00:44:32.759 Uttam Kumaran: I I take pictures, but I forget to send them, cause they’ll usually like night here, and then I just wake up. But, like I went to an AI event last week or 2 weeks ago on Deep Seat. That was good, that we should have done a post on. So maybe what I can like
394 00:44:33.420 ⇒ 00:44:36.480 Uttam Kumaran: like, what’s the best way that maybe I can just
395 00:44:36.990 ⇒ 00:44:41.975 Uttam Kumaran: send that somewhere like, send a picture, send a like
396 00:44:43.250 ⇒ 00:44:49.839 Uttam Kumaran: a bunch of thoughts, because I try to go on. I go to some of these events here in Austin all the time, and I think we could post about them, too.
397 00:44:50.930 ⇒ 00:44:51.700 Hannah Wang: Yeah, absolutely.
398 00:44:51.700 ⇒ 00:44:52.370 Ryan: That’s
399 00:44:53.340 ⇒ 00:45:06.479 Ryan: yeah. That’s pretty helpful. If you remember that you you posted we posted the Gemini stuff, and it’s got like a good amount of traction on on Linkedin. I think that’s really a good post
400 00:45:06.710 ⇒ 00:45:09.599 Ryan: it on on the personal one.
401 00:45:09.750 ⇒ 00:45:16.119 Ryan: And yeah, I think it will be. We can also use that to the company Linkedin account.
402 00:45:16.660 ⇒ 00:45:19.990 Nicolas Sucari: Also utam other, like
403 00:45:20.180 ⇒ 00:45:26.349 Nicolas Sucari: other thing that we can do is before you go to these events. You can post something to like. Hey? I’m going to this event.
404 00:45:26.350 ⇒ 00:45:27.559 Nicolas Sucari: Anyone is around there.
405 00:45:27.560 ⇒ 00:45:33.429 Nicolas Sucari: Yeah, something like that, you know. Who who the people from real? I think they do that or from
406 00:45:33.620 ⇒ 00:45:36.620 Nicolas Sucari: intelligence, I think, did the last one that I
407 00:45:36.730 ⇒ 00:45:47.549 Nicolas Sucari: read in slack. They like they just slack people and say, Hey, if anyone is, gonna be in this event I’m gonna be there, let me know, and we can chat. We can post something around that in Linkedin.
408 00:45:48.870 ⇒ 00:45:59.120 Uttam Kumaran: Yeah, okay, exactly. Okay. Maybe I’ll just like I’m just gonna I could send it to the brand channel when I just start to go for go to these. And then
409 00:46:00.220 ⇒ 00:46:04.230 Uttam Kumaran: I just need your guys help on like how to like what to post or like. Yeah.
410 00:46:04.610 ⇒ 00:46:10.850 Uttam Kumaran: I mean, I, yeah, that’s probably what I’ll do. Because I yeah, I’m gonna also. So
411 00:46:11.730 ⇒ 00:46:19.459 Uttam Kumaran: next week here in Austin, south by southwest. So I’m gonna be going to a bunch of events. So maybe I’m just gonna send it in the channel like, Hey, I’m going to this
412 00:46:21.180 ⇒ 00:46:27.930 Uttam Kumaran: like, tell me what to post or let’s or I’ll go ahead and post something from my account about going from it. Going to it. That’s fine.
413 00:46:29.620 ⇒ 00:46:37.679 Hannah Wang: Yeah, if you just like, send that you’re going, then we can just like start a thread under each one and then like brainstorm, and then eventually post something.
414 00:46:38.170 ⇒ 00:46:41.869 Uttam Kumaran: Okay, we can keep everything the brand channel unless you think it’s like too annoying.
415 00:46:43.294 ⇒ 00:46:44.510 Hannah Wang: I think it’s fine.
416 00:46:44.700 ⇒ 00:46:45.045 Uttam Kumaran: Okay.
417 00:46:50.420 ⇒ 00:46:52.520 Nicolas Sucari: And take pictures. Then we can create.
418 00:46:52.520 ⇒ 00:46:57.390 Uttam Kumaran: I do take pictures. I do take pictures. I there sometimes these talks are.
419 00:46:57.740 ⇒ 00:47:03.099 Uttam Kumaran: You’d be surprised. They are talked about like AI, and they’re not like, extremely
420 00:47:03.660 ⇒ 00:47:10.280 Uttam Kumaran: extremely interesting to like the general public. So it’s like a picture of some guy just with the in front of
421 00:47:11.360 ⇒ 00:47:19.009 Uttam Kumaran: I will like here, I’ll I’ll send an example. And you guys tell me if this is usable, because we should just try to rip one this week. This one is from a few.
422 00:47:20.270 ⇒ 00:47:23.290 Uttam Kumaran: This is from a few weeks ago.
423 00:47:23.990 ⇒ 00:47:28.069 Uttam Kumaran: and like, I think this is a good example of like, okay, if there’s anything usable here, we could
424 00:47:28.260 ⇒ 00:47:31.400 Uttam Kumaran: go ahead and write something, and probably post
425 00:47:35.220 ⇒ 00:47:38.640 Uttam Kumaran: Let me see. See? See?
426 00:47:43.170 ⇒ 00:47:44.980 Uttam Kumaran: Yeah. This one
427 00:48:03.650 ⇒ 00:48:04.310 Uttam Kumaran: my name.
428 00:48:17.470 ⇒ 00:48:21.680 Uttam Kumaran: and let me find the the fire.
429 00:50:19.120 ⇒ 00:50:20.500 Uttam Kumaran: Oh, okay, got it.
430 00:50:21.740 ⇒ 00:50:25.280 Uttam Kumaran: Yes, I went to the Austin Deep learning Meetup.
431 00:50:26.310 ⇒ 00:50:28.620 Uttam Kumaran: That’s what I do in my free time.
432 00:50:29.020 ⇒ 00:50:30.350 Hannah Wang: And.
433 00:50:31.000 ⇒ 00:50:32.740 Uttam Kumaran: This is the picture I took.
434 00:50:34.570 ⇒ 00:50:39.929 Uttam Kumaran: I had I had I mean I I was. It was sick, it was great. We went through the entire deep state paper.
435 00:50:40.616 ⇒ 00:50:43.320 Uttam Kumaran: This guy explained. Like, really the core
436 00:50:43.970 ⇒ 00:50:47.199 Uttam Kumaran: difference in how they built the model than how they distilled it.
437 00:50:48.471 ⇒ 00:50:50.630 Uttam Kumaran: So I’m happy to post
438 00:50:50.960 ⇒ 00:50:54.789 Uttam Kumaran: like we could post something about it. Tag this guy tag that whole crew.
439 00:50:55.400 ⇒ 00:50:56.010 Hannah Wang: Yeah.
440 00:50:56.750 ⇒ 00:50:57.460 Uttam Kumaran: So like.
441 00:50:57.460 ⇒ 00:50:58.780 Hannah Wang: It takes selfies.
442 00:50:59.030 ⇒ 00:51:03.589 Nicolas Sucari: Yeah, I was gonna say that next time try to take a Selfie.
443 00:51:04.480 ⇒ 00:51:15.989 Uttam Kumaran: Okay, I can try. I can. I’ll see. If I you know. Unfortunately, I don’t have many friends that are interested in these topics that go with me to these. So yeah, I’ll try to take a selfie next time.
444 00:51:16.460 ⇒ 00:51:20.729 Hannah Wang: You need to do the point 5. Selfie. You know how to do that. That’s like the joke.
445 00:51:20.730 ⇒ 00:51:27.299 Uttam Kumaran: Yeah, I could do the I could do the point 5 selfie. I don’t even think of these anymore. I got so it’s really like, not
446 00:51:27.820 ⇒ 00:51:28.510 Uttam Kumaran: yeah.
447 00:51:30.750 ⇒ 00:51:37.249 Hannah Wang: Even if it’s just you, I think that’s great. You don’t need friends to go. It’s even if it’s just you, it’s
448 00:51:37.680 ⇒ 00:51:39.290 Hannah Wang: try and okay.
449 00:51:39.830 ⇒ 00:51:49.859 Hannah Wang: And we just need to see your face, like, I think people want to see faces, and that you’re like human, you know, not just some random robot behind the company.
450 00:51:50.180 ⇒ 00:51:50.970 Hannah Wang: so.
451 00:51:51.630 ⇒ 00:51:52.810 Uttam Kumaran: Okay, I will.
452 00:51:52.940 ⇒ 00:51:57.629 Uttam Kumaran: If I, if you guys help me post this or post something around it, I will take better pictures.
453 00:51:58.640 ⇒ 00:52:00.369 Uttam Kumaran: more compelling pictures like.
454 00:52:00.760 ⇒ 00:52:07.860 Uttam Kumaran: Yeah, I think a good example of this. If you on my Linkedin, I did a post about going to like a Google, a Google event.
455 00:52:08.200 ⇒ 00:52:08.600 Hannah Wang: Hmm.
456 00:52:08.600 ⇒ 00:52:12.040 Uttam Kumaran: Like and it got like a ton of traction.
457 00:52:12.200 ⇒ 00:52:12.830 Hannah Wang: Hmm.
458 00:52:13.260 ⇒ 00:52:16.219 Uttam Kumaran: Because I tag the people I tag like Google,
459 00:52:18.540 ⇒ 00:52:23.680 Uttam Kumaran: And yeah, this was like.
460 00:52:27.770 ⇒ 00:52:31.484 Uttam Kumaran: yeah, I said, I went to Google’s Gemini day. And I posted like my
461 00:52:32.190 ⇒ 00:52:34.129 Uttam Kumaran: my badge, and like some picture.
462 00:52:35.350 ⇒ 00:52:36.780 Uttam Kumaran: A little bit about it.
463 00:52:36.920 ⇒ 00:52:38.540 Uttam Kumaran: Stuff like this could be cool.
464 00:52:39.270 ⇒ 00:52:47.960 Hannah Wang: Yeah, if you can just like under this like, start a thread and just kind of put.
465 00:52:48.150 ⇒ 00:52:55.200 Hannah Wang: maybe what you learned or what your takeaway was. We can probably run with that and make a post about it.
466 00:53:08.680 ⇒ 00:53:09.750 Uttam Kumaran: Okay, cool.
467 00:53:10.405 ⇒ 00:53:21.020 Uttam Kumaran: So I’ll let me. I’ll I’ll see if there’s anything else I went to recently, and then, yeah, in the next 2 weeks I’ll be going to a bunch more events for South by, and I’ll take pictures, and we can start to do that.
468 00:53:22.038 ⇒ 00:53:26.720 Uttam Kumaran: And yeah, I messaged. I messaged Caitlin a default.
469 00:53:27.321 ⇒ 00:53:29.849 Uttam Kumaran: I will just get you guys.
470 00:53:32.470 ⇒ 00:53:33.960 Uttam Kumaran: The company.
471 00:53:35.510 ⇒ 00:53:40.940 Uttam Kumaran: And yeah, it would be great for us to start to. We could publish some content around how we’re gonna be on this webinar.
472 00:53:43.850 ⇒ 00:53:55.850 Uttam Kumaran: I think she has been promoting similar. Yeah, like, it’ll basically be like, it’s on here, spot.
473 00:54:12.360 ⇒ 00:54:18.279 Uttam Kumaran: So it would be great like, we’re about like 2 weeks out. So I’m gonna see if I can start a
474 00:54:18.660 ⇒ 00:54:21.799 Uttam Kumaran: I’ll start a channel with us, and we can start to promote it, too.
475 00:54:22.160 ⇒ 00:54:25.220 Uttam Kumaran: And they are. They just raised a bunch of money there.
476 00:54:27.290 ⇒ 00:54:29.650 Uttam Kumaran: They’re like an up and coming AI startup.
477 00:54:30.340 ⇒ 00:54:34.180 Uttam Kumaran: So yeah, that’d be cool.
478 00:54:37.780 ⇒ 00:54:41.139 Hannah Wang: Yeah, yeah, we can definitely do that.
479 00:54:48.960 ⇒ 00:54:49.740 Uttam Kumaran: Okay.
480 00:54:50.480 ⇒ 00:54:51.120 Uttam Kumaran: Great.
481 00:54:51.830 ⇒ 00:54:52.780 Uttam Kumaran: Yeah. Sorry.
482 00:54:53.220 ⇒ 00:54:57.439 Hannah Wang: In terms of all these action items like, How do you guys usually
483 00:54:57.790 ⇒ 00:55:02.509 Hannah Wang: remember it? Do you just make tickets? Cause I’m gonna lose track of everything.
484 00:55:02.510 ⇒ 00:55:09.089 Uttam Kumaran: Yeah. So so there’s 2 things. One is, we can just run all of our meetings off this dock.
485 00:55:09.570 ⇒ 00:55:09.930 Hannah Wang: Hmm.
486 00:55:09.930 ⇒ 00:55:14.420 Uttam Kumaran: Or we move these to action items. I
487 00:55:14.810 ⇒ 00:55:18.110 Uttam Kumaran: I mean, I don’t know. I’m a fan of like simplicity.
488 00:55:18.280 ⇒ 00:55:22.040 Uttam Kumaran: I feel like we we do a lot with tickets. However.
489 00:55:22.340 ⇒ 00:55:28.710 Uttam Kumaran: I feel like at any time. We’re only bouncing a couple of things we can. Just we can just run stuff off this stock, and
490 00:55:29.600 ⇒ 00:55:32.649 Uttam Kumaran: and like that way, we have all our thoughts here.
491 00:55:33.321 ⇒ 00:55:40.370 Uttam Kumaran: When this meeting will get recorded, I could put the the transcription from this also, or like the summary.
492 00:55:40.810 ⇒ 00:55:46.829 Uttam Kumaran: And yeah, I don’t know. I feel like this is pretty good, like I. I don’t know whether we necessarily need another
493 00:55:47.280 ⇒ 00:55:50.560 Uttam Kumaran: thing here. The only thing I would ask is that we talk about this
494 00:55:50.860 ⇒ 00:55:53.679 Uttam Kumaran: regularly with this group at least.
495 00:55:55.550 ⇒ 00:55:56.429 Uttam Kumaran: You know.
496 00:55:58.230 ⇒ 00:56:05.559 Hannah Wang: Do we want to schedule like a weekly sync with the 4 of us? Just to.
497 00:56:05.560 ⇒ 00:56:11.550 Uttam Kumaran: Yeah, I think you guys give me. I think as long as you guys have things to present, I’m down.
498 00:56:13.710 ⇒ 00:56:18.410 Uttam Kumaran: I’ll let you guys decide when my calendar is getting better.
499 00:56:18.520 ⇒ 00:56:23.320 Uttam Kumaran: Any around like I would say around this time
500 00:56:23.430 ⇒ 00:56:27.200 Uttam Kumaran: is really nice, like 3, like 4 o’clock
501 00:56:27.390 ⇒ 00:56:32.029 Uttam Kumaran: central or 3 o’clock, cause that gives me like the afternoon to do other work.
502 00:56:32.589 ⇒ 00:56:37.860 Uttam Kumaran: Basically, I have a big sprint in the morning, and then I I usually meet with the data team right before this.
503 00:56:41.526 ⇒ 00:56:41.939 Hannah Wang: I know.
504 00:56:41.940 ⇒ 00:56:42.610 Hannah Wang: I think that’s fine.
505 00:56:43.320 ⇒ 00:56:44.230 Hannah Wang: Oh, sorry!
506 00:56:44.790 ⇒ 00:56:57.500 Nicolas Sucari: Then, then, yeah, I think that’s fine. Let’s make this one like a recurrent meeting, and if we need to cancel them a week, if we don’t have anything to show some, we can do it, but if not like, it pushes us to have something ready for you every week.
507 00:56:59.060 ⇒ 00:57:06.329 Hannah Wang: I know that that Ryan has a content review session meeting every Monday. Do we want to move that to
508 00:57:06.690 ⇒ 00:57:08.550 Hannah Wang: today or use that.
509 00:57:08.550 ⇒ 00:57:10.539 Uttam Kumaran: Sometime, sometime in the middle of the week.
510 00:57:10.840 ⇒ 00:57:17.789 Hannah Wang: Okay, how about now? Like, today’s meeting time? Was that okay for everyone? We can just move that over.
511 00:57:18.280 ⇒ 00:57:19.190 Uttam Kumaran: That’s fine!
512 00:57:23.020 ⇒ 00:57:28.879 Hannah Wang: Yeah, Ryan, if you could maybe move that meeting, recurring meeting over to today.
513 00:57:29.090 ⇒ 00:57:35.530 Hannah Wang: time and date, that’d be awesome and invite Nico to that meeting as well, and then we could just use that
514 00:57:36.830 ⇒ 00:57:41.619 Hannah Wang: session as kind of our weekly stand up type of thing.
515 00:57:42.589 ⇒ 00:57:43.329 Ryan: Sure, sure.
516 00:57:44.200 ⇒ 00:57:44.810 Hannah Wang: Great.
517 00:57:47.130 ⇒ 00:57:47.880 Hannah Wang: Okay.
518 00:57:51.150 ⇒ 00:57:55.789 Uttam Kumaran: Okay, I think we probably ideally, we can make some progress on this before next
519 00:57:55.910 ⇒ 00:58:03.709 Uttam Kumaran: next Thursday. So just keep messaging me whatever we need. If I can meet earlier, I’ll I’ll mention I have time, and I can grab ad hoc
520 00:58:03.830 ⇒ 00:58:08.290 Uttam Kumaran: this week I had a little bit more time. It’s getting better. So
521 00:58:08.500 ⇒ 00:58:16.640 Uttam Kumaran: yeah, if I can meet more ad hoc. But ideally, I’m gonna try and just send stuff about hosting, and that’ll be what’s top of mind for me.
522 00:58:19.750 ⇒ 00:58:23.639 Hannah Wang: Yeah, that that makes sense. I feel like there’s a couple
523 00:58:24.060 ⇒ 00:58:29.080 Hannah Wang: actionable things here that we can start to work on and just keep each other updated on the
524 00:58:29.220 ⇒ 00:58:37.020 Hannah Wang: on the Channel. I feel like everyone kind of has their own things to do. And so we can just
525 00:58:37.410 ⇒ 00:58:46.100 Hannah Wang: yeah. Every Thursday kinda walk through what we did for the past week. And then your time. You can just keep sending us ideas for
526 00:58:46.360 ⇒ 00:58:52.670 Hannah Wang: what to post on your personal. I don’t know if we want to invite Robert to this meeting as well. Just because I think it’d be nice.
527 00:58:52.670 ⇒ 00:58:57.889 Uttam Kumaran: If it’s if it’s as as soon as it gets easier for me, then include him. I don’t.
528 00:58:58.540 ⇒ 00:59:02.529 Uttam Kumaran: He’s gonna get. He’s gonna get the same feedback as me, and and be
529 00:59:02.880 ⇒ 00:59:06.200 Uttam Kumaran: definitely like less less interested in everything.
530 00:59:06.650 ⇒ 00:59:10.989 Uttam Kumaran: So I think if you make, if we make it work for me, it’ll work for him.
531 00:59:11.230 ⇒ 00:59:12.040 Hannah Wang: Okay.
532 00:59:13.190 ⇒ 00:59:23.590 Uttam Kumaran: So that’s it. Yeah, Robert is moving to spending like out, like 50% of his time on just selling. So he’ll go post and do stuff like. Naturally, he doesn’t need as much.
533 00:59:24.480 ⇒ 00:59:27.009 Uttam Kumaran: probably, as as I do. But
534 00:59:27.570 ⇒ 00:59:32.639 Uttam Kumaran: again, I wanted to try to build systems around all this, so it’ll make it easier for everybody. So.
535 00:59:32.770 ⇒ 00:59:40.800 Hannah Wang: Yeah. I also have a weekly sync with him now starting tomorrow, so he’ll be in the loop of with all these things.
536 00:59:40.800 ⇒ 00:59:47.080 Uttam Kumaran: For him. It’s everything on sales. Right? So he message about the capability. I think those are the things that will be great to
537 00:59:47.220 ⇒ 00:59:49.479 Uttam Kumaran: to get from from his side.
538 00:59:49.970 ⇒ 00:59:56.410 Hannah Wang: Yeah, alrighty. Does everyone kind of feel good about what they
539 00:59:56.530 ⇒ 01:00:03.869 Hannah Wang: need to do? Or moving forward the plans that we have, everyone feel good about it.
540 01:00:05.590 ⇒ 01:00:06.730 Nicolas Sucari: Yeah, I’m good.
541 01:00:09.820 ⇒ 01:00:10.790 Hannah Wang: Alrighty.
542 01:00:11.290 ⇒ 01:00:23.239 Hannah Wang: Alright! Good Sesh, everyone. I think we have a good strategy moving forward. And I think, yeah, I think once we start, you know, becoming more human and personalized. I think that’ll help our Linkedin and growth.
543 01:00:24.800 ⇒ 01:00:25.740 Uttam Kumaran: Okay. Awesome.
544 01:00:26.520 ⇒ 01:00:28.419 Uttam Kumaran: Okay. Alright. Thank you.
545 01:00:28.820 ⇒ 01:00:30.349 Hannah Wang: Alright! Thanks everyone.
546 01:00:31.310 ⇒ 01:00:31.989 Nicolas Sucari: You too, bye.
547 01:00:31.990 ⇒ 01:00:32.540 Hannah Wang: Bye.
548 01:00:32.540 ⇒ 01:00:33.440 Nicolas Sucari: Bye-bye.