Meeting Title: Zoom Meeting Date: 2025-02-25 Meeting participants: Uttam Kumaran, Ryan Brosas
WEBVTT
1 00:00:08.310 ⇒ 00:00:09.430 Ryan Brosas: Hey! Adam!
2 00:00:10.860 ⇒ 00:00:12.070 Uttam Kumaran: Hey! How are you?
3 00:00:13.040 ⇒ 00:00:14.450 Ryan Brosas: Doing fine. How about you?
4 00:00:14.820 ⇒ 00:00:15.829 Uttam Kumaran: I’m good.
5 00:00:16.219 ⇒ 00:00:17.919 Uttam Kumaran: Thanks for taking the time.
6 00:00:23.030 ⇒ 00:00:30.879 Uttam Kumaran: Great, yeah, I just sort of wanted to catch up. You know. I know it’s been a while since we last talked, so I just wanted to.
7 00:00:31.710 ⇒ 00:00:40.549 Uttam Kumaran: I just wanted to chat and you know, I I know we I have our notes from sort of last time we chatted, and I guess I just wanted to.
8 00:00:41.214 ⇒ 00:00:43.820 Uttam Kumaran: Sort of think of it through
9 00:00:44.300 ⇒ 00:00:50.199 Uttam Kumaran: how everything’s going on your side and changes we want to make. I mean, I have several things that I’d like to discuss.
10 00:00:50.750 ⇒ 00:00:54.279 Uttam Kumaran: I think a lot of it goes towards like organization and.
11 00:00:55.730 ⇒ 00:01:04.399 Uttam Kumaran: Basically tracking our metrics. But yeah, are there any items that you’d like to discuss? I’ll be just using our shared notion and sort of taking some notes.
12 00:01:06.005 ⇒ 00:01:17.169 Ryan Brosas: Yeah, so on the content side of it. We’re kind of behind on the like, the the goal of it, like
13 00:01:17.562 ⇒ 00:01:37.289 Ryan Brosas: I can’t really do all this. The task that the thing that needed to be applied on the content side because I need to, you know, do the SEO the articles, and I needed to repurpose it. And sometimes I needed to do like create like a carousel design. Also.
14 00:01:37.795 ⇒ 00:02:01.040 Ryan Brosas: Yeah, I’m pushing more content on the on the social medias. That’s why we needed some someone to engage on on each platforms, because that’s really what we needed right now, which is more on engagement connecting to a fellow creators on on specific platform.
15 00:02:01.450 ⇒ 00:02:10.379 Ryan Brosas: And yeah, I think that’s 1 that I can really do, which is more on like engagement, part more on commenting, more connecting to.
16 00:02:10.389 ⇒ 00:02:18.319 Uttam Kumaran: Let’s just let’s just like I, I just want to be like, I don’t want to talk, start to get into the weeds on everything I just want to talk very about.
17 00:02:18.639 ⇒ 00:02:21.739 Uttam Kumaran: So each item that you mentioned so one is.
18 00:02:22.219 ⇒ 00:02:25.659 Uttam Kumaran: I tried to say last week that I wanted to see a plan.
19 00:02:26.894 ⇒ 00:02:27.169 Ryan Brosas: Yeah.
20 00:02:27.170 ⇒ 00:02:32.930 Uttam Kumaran: The design team did we did? Did you guys work on a plan at all on anything.
21 00:02:33.954 ⇒ 00:02:49.650 Ryan Brosas: Yeah, we we hannah is like brainstorming on of like idea like a strategy on our social platform, especially on on the what they call this a personal Linkedin account, and
22 00:02:49.998 ⇒ 00:03:13.329 Ryan Brosas: kind of changing the content cadence, which is, we have only like doing the news and the repurposing of our blog posts like putting a lot of stuff like behind the scene. So it it would look us like, you know. Humanize the content much more. I think the that’s pretty much one of the things that we want to implement on the content.
23 00:03:13.905 ⇒ 00:03:15.390 Ryan Brosas: What else? Yeah.
24 00:03:15.390 ⇒ 00:03:17.509 Uttam Kumaran: Like is this written down anywhere.
25 00:03:18.958 ⇒ 00:03:24.099 Ryan Brosas: I think it’s not written down at this moment, but I will.
26 00:03:24.100 ⇒ 00:03:26.889 Uttam Kumaran: That’s what I’m saying, like I don’t want. I don’t wanna talk
27 00:03:27.280 ⇒ 00:03:32.489 Uttam Kumaran: like I don’t wanna talk anymore about like we just go too fast, right? And
28 00:03:32.600 ⇒ 00:03:39.420 Uttam Kumaran: it’s not clear to me like what results we’re seeing and what the plan for design is right. I’ve mentioned this last week.
29 00:03:39.720 ⇒ 00:03:41.770 Uttam Kumaran: So I just want to know, like
30 00:03:42.730 ⇒ 00:03:45.440 Uttam Kumaran: what our plan is. I don’t want it to like.
31 00:03:45.860 ⇒ 00:03:48.560 Uttam Kumaran: it’s okay. I don’t want to talk specifics, because.
32 00:03:48.820 ⇒ 00:03:53.349 Uttam Kumaran: like we’ve been, we sort of been trying everything. I still am very concerned that we don’t have
33 00:03:53.810 ⇒ 00:03:56.330 Uttam Kumaran: like a strategy, a full strategy.
34 00:03:56.440 ⇒ 00:03:58.840 Uttam Kumaran: So there’s gonna be 2 things. One is
35 00:03:59.670 ⇒ 00:04:03.309 Uttam Kumaran: you mentioned the 1st thing which is like you’re handling a lot, did we?
36 00:04:03.560 ⇒ 00:04:06.000 Uttam Kumaran: I mentioned to the team that we should cut.
37 00:04:06.630 ⇒ 00:04:10.859 Uttam Kumaran: We should pause everything or cut until we have this plan.
38 00:04:11.510 ⇒ 00:04:17.319 Uttam Kumaran: Right? So what are the things that are currently on your plate and sort of like, what are what’s
39 00:04:17.779 ⇒ 00:04:20.050 Uttam Kumaran: what’s like too much to handle. Because
40 00:04:20.839 ⇒ 00:04:27.109 Uttam Kumaran: I I just want to be able to know. So like I mean, let’s take. Let’s use the marketing tracker
41 00:04:28.120 ⇒ 00:04:35.279 Uttam Kumaran: example, and maybe let’s like, we can maybe even work on this together.
42 00:04:35.390 ⇒ 00:04:38.370 Uttam Kumaran: So right now,
43 00:04:40.860 ⇒ 00:04:47.889 Uttam Kumaran: basically, we want to know, like if each of these are like which channels are active right now. Right?
44 00:04:48.420 ⇒ 00:04:52.589 Uttam Kumaran: So one, maybe I’ll add a column to the
45 00:04:55.240 ⇒ 00:04:56.990 Uttam Kumaran: Oh, can I get edit access.
46 00:04:57.520 ⇒ 00:05:00.040 Ryan Brosas: Hi! Sure sure let me edit that.
47 00:05:01.570 ⇒ 00:05:03.635 Uttam Kumaran: I like this, Doc. Let me just
48 00:05:04.360 ⇒ 00:05:04.850 Ryan Brosas: Yeah.
49 00:05:15.250 ⇒ 00:05:16.440 Ryan Brosas: Already. Edited.
50 00:06:53.130 ⇒ 00:06:55.311 Uttam Kumaran: Okay. And then the other thing I’m gonna do is
51 00:06:55.780 ⇒ 00:07:01.700 Uttam Kumaran: I’m just gonna do this as 9, 1, 2024.
52 00:07:08.240 ⇒ 00:07:09.400 Uttam Kumaran: Just explain.
53 00:08:40.600 ⇒ 00:08:46.269 Uttam Kumaran: So one thing we can do here really easily on the spreadsheet is start to see how we’re hitting our goals.
54 00:08:50.430 ⇒ 00:08:55.689 Ryan Brosas: Yeah, so I was kind of like depressed on the like the social platform.
55 00:08:55.800 ⇒ 00:09:01.210 Ryan Brosas: Because, I didn’t really like, see like, any improvement, especially on the Lincoln part, but.
56 00:09:01.210 ⇒ 00:09:03.660 Uttam Kumaran: But but I guess like that’s my point is that
57 00:09:03.800 ⇒ 00:09:07.160 Uttam Kumaran: we can’t keep going and do the same thing like.
58 00:09:07.160 ⇒ 00:09:07.960 Ryan Brosas: Yeah.
59 00:09:08.100 ⇒ 00:09:24.950 Uttam Kumaran: So we should stop like meaning. I want to see a real strategy about how we’re gonna change like. And I I know you’re busy. But like, it’s clear that like, even if you spend 10 HA day, I wanna make sure that like we are getting results
60 00:09:25.330 ⇒ 00:09:30.499 Uttam Kumaran: right? And so that’s the thing that I want you and Hannah to work on is like, how do we actually
61 00:09:31.140 ⇒ 00:09:35.059 Uttam Kumaran: like? How do we actually get results from our efforts
62 00:09:35.400 ⇒ 00:09:39.430 Uttam Kumaran: and our our is our time going into the right place right now. It’s not.
63 00:09:39.430 ⇒ 00:09:39.990 Ryan Brosas: Alright!
64 00:09:39.990 ⇒ 00:09:51.760 Uttam Kumaran: It’s not super clear to me that that’s happening. And I wanna make sure that we’re not spending time on channels that don’t make sense. And so let’s just plan. Let’s just look at just like this
65 00:09:51.960 ⇒ 00:09:55.100 Uttam Kumaran: for for now, for example, right?
66 00:09:56.520 ⇒ 00:10:04.640 Uttam Kumaran: like, if I just let’s just look at a like this is all basically 2020.
67 00:12:50.840 ⇒ 00:12:55.330 Uttam Kumaran: alright, let’s just I just want, let’s just work on this together. And then we can see, sort of like
68 00:12:56.000 ⇒ 00:12:57.669 Uttam Kumaran: how everything is looking. You know.
69 00:15:00.700 ⇒ 00:15:06.840 Uttam Kumaran: you kind of see what I’m doing, which is basically like creating goal achievement all in one
70 00:15:08.182 ⇒ 00:15:13.970 Uttam Kumaran: do you want to help me. Just sort of make it for these columns, too. And then I’m I’m just gonna start to fill these out.
71 00:15:14.740 ⇒ 00:15:18.559 Ryan Brosas: Sure. Sure I’ll be the one going to, you know. Build the other one.
72 00:15:39.460 ⇒ 00:15:42.080 Uttam Kumaran: I just need to see this on my, I just need to see this one.
73 00:15:42.240 ⇒ 00:15:43.260 Uttam Kumaran: I’m working on it.
74 00:17:48.100 ⇒ 00:17:51.959 Uttam Kumaran: Yeah, you want me to just finish. Or are you gonna do any? Are you gonna do any of this.
75 00:17:51.960 ⇒ 00:17:54.184 Ryan Brosas: Yeah, yeah, I’ll be just
76 00:17:54.780 ⇒ 00:18:00.669 Ryan Brosas: copy paste on the the 1st one, and then I’ll just change the the date for it.
77 00:18:01.120 ⇒ 00:18:02.910 Ryan Brosas: I think I can do it.
78 00:18:03.640 ⇒ 00:18:04.550 Uttam Kumaran: What do you mean?
79 00:18:04.810 ⇒ 00:18:06.020 Uttam Kumaran: No, just.
80 00:18:06.590 ⇒ 00:18:13.449 Uttam Kumaran: I just need you to add the goals to every single one of these ones. Right, can you? If you could just make sure that all of these have goals.
81 00:20:11.520 ⇒ 00:20:14.029 Uttam Kumaran: Okay, yeah, just until like, the half year is okay.
82 00:23:40.610 ⇒ 00:23:44.589 Uttam Kumaran: Maybe I’ll call you back because I have to just jump to a meeting. But
83 00:23:44.900 ⇒ 00:23:49.719 Uttam Kumaran: basically, this is what I want to see, which is like for every single month.
84 00:23:50.940 ⇒ 00:23:54.690 Uttam Kumaran: I just wanna know what did we set out to do?
85 00:23:55.150 ⇒ 00:23:56.980 Uttam Kumaran: And did we achieve it? Right?
86 00:23:58.960 ⇒ 00:24:03.989 Uttam Kumaran: So like for for these months, for example, like one thing I’m gonna do here is.
87 00:24:04.280 ⇒ 00:24:07.459 Uttam Kumaran: I want to make it super clear that you can see
88 00:24:14.810 ⇒ 00:24:19.379 Uttam Kumaran: right? Like, whether we, whether we’re hitting it or not. Basically.
89 00:25:01.620 ⇒ 00:25:09.169 Uttam Kumaran: okay. So these are like, this is basically how I want to measure things right now. And I have to hop
90 00:25:09.510 ⇒ 00:25:15.890 Uttam Kumaran: we’re active on SEO. We’re active on Linkedin, and we’re active. On which other ones.
91 00:25:17.090 ⇒ 00:25:19.739 Ryan Brosas: I think that that’s most of it.
92 00:25:20.430 ⇒ 00:25:20.760 Uttam Kumaran: So.
93 00:25:21.250 ⇒ 00:25:23.469 Uttam Kumaran: I want us to stop like
94 00:25:23.680 ⇒ 00:25:28.219 Uttam Kumaran: my my decision I want to come to is, are we gonna stop all of these other channels.
95 00:25:29.960 ⇒ 00:25:31.109 Uttam Kumaran: see what I mean.
96 00:25:32.730 ⇒ 00:25:40.289 Uttam Kumaran: because it looks like on Linkedin. We’re doing a good job. But our Cr, even our goals are just 50 followers. Right?
97 00:25:46.620 ⇒ 00:26:00.789 Uttam Kumaran: So one thing is, I would love to see how we can one. If you can make sure that every single let’s just take this past this past month, for example, everything I want to try to get just for the ones that are active, which is these ones.
98 00:26:01.210 ⇒ 00:26:05.510 Uttam Kumaran: I just wanna make sure that we have values for basically.
99 00:26:06.960 ⇒ 00:26:10.540 Uttam Kumaran: And then I’ll I’ll call you back. And we can go through this one more time.
100 00:26:11.750 ⇒ 00:26:12.370 Ryan Brosas: Okay.
101 00:26:12.480 ⇒ 00:26:13.980 Uttam Kumaran: Looking forward to that.
102 00:26:14.320 ⇒ 00:26:15.379 Uttam Kumaran: I’ll call you right back.