Meeting Title: Connor Fenn’s Zoom Meeting Date: 2025-02-05 Meeting participants: Robert Tseng, Connor Fenn, Waseem Ahmad
WEBVTT
1 00:00:58.230 ⇒ 00:00:59.450 Robert Tseng: Hey? Connor?
2 00:00:59.950 ⇒ 00:01:00.630 Connor Fenn: Okay.
3 00:01:01.280 ⇒ 00:01:01.810 Connor Fenn: Give me.
4 00:01:01.810 ⇒ 00:01:03.749 Robert Tseng: Is this your link, or is it their link?
5 00:01:04.567 ⇒ 00:01:07.110 Connor Fenn: Mine. I’m sending it to him right now.
6 00:01:07.340 ⇒ 00:01:07.890 Robert Tseng: Cool.
7 00:01:11.900 ⇒ 00:01:14.099 Connor Fenn: I’m gonna say he’s sick right.
8 00:01:17.550 ⇒ 00:01:23.539 Robert Tseng: It’s fine. At this point it’s just a few minutes he’ll jump on, and then we’ll just. I’ll just I’ll just say it on call.
9 00:01:24.510 ⇒ 00:01:25.709 Connor Fenn: Why, Matthew, Tom.
10 00:01:28.190 ⇒ 00:01:30.510 Robert Tseng: Oh, Utah like! Why, he’s not joining.
11 00:01:30.510 ⇒ 00:01:31.220 Connor Fenn: Yeah.
12 00:01:32.170 ⇒ 00:01:37.470 Robert Tseng: Oh, no, no! Or like like, actually, he’s he. He’s just like doing engineering stuff.
13 00:01:37.720 ⇒ 00:01:43.170 Connor Fenn: Well, I just sent the link to what seem he DM’ Tom, and I just sent it to him
14 00:01:43.870 ⇒ 00:01:48.579 Connor Fenn: via Utam’s linkedin. So I’m just gonna say I’m feeling a bit under weather.
15 00:01:49.400 ⇒ 00:01:52.960 Connor Fenn: Oh, I see. I see. Okay, sure weather.
16 00:02:11.180 ⇒ 00:02:15.760 Connor Fenn: I just said I’m feeling a bit under the weather. My partners. Robert and Connor will drive the intro.
17 00:02:16.240 ⇒ 00:02:16.760 Robert Tseng: Yep.
18 00:04:07.108 ⇒ 00:04:09.699 Connor Fenn: He just responded back. Sure.
19 00:04:12.720 ⇒ 00:04:21.120 Robert Tseng: I have a feeling that he’s not based in the Us. I don’t think he’s a decision maker, but it’s okay. I’ll still have a chat with him, and just get more. Know about learn about the firm.
20 00:04:21.790 ⇒ 00:04:24.560 Connor Fenn: You think this Linkedin? Says Orlando Florida.
21 00:04:24.830 ⇒ 00:04:27.649 Robert Tseng: I don’t believe him. Every other role is not in Florida.
22 00:04:28.880 ⇒ 00:04:29.799 Connor Fenn: Fair enough.
23 00:04:37.070 ⇒ 00:04:41.429 Connor Fenn: I sent them the link via email to. Just so he had it on my side.
24 00:04:41.880 ⇒ 00:04:45.360 Robert Tseng: Cool, I mean it seems like the other call you had was good.
25 00:04:45.990 ⇒ 00:04:47.740 Robert Tseng: I looked at the notes in the lead.
26 00:04:50.530 ⇒ 00:04:51.669 Connor Fenn: Wait, which call.
27 00:04:53.240 ⇒ 00:04:54.380 Robert Tseng: Sortsburg.
28 00:04:56.030 ⇒ 00:05:00.690 Robert Tseng: So what are the sorts? Swartz, Campbell, Schwartzberg, Swartzburg? Yeah.
29 00:05:00.961 ⇒ 00:05:06.110 Connor Fenn: Law. Yeah, I actually, yeah, I had the call with them yet. That was, yeah, that’s all. Just.
30 00:05:06.110 ⇒ 00:05:09.450 Robert Tseng: That’s just email. That’s just through email, okay, cool.
31 00:05:17.880 ⇒ 00:05:19.330 Robert Tseng: hey? Wasim.
32 00:05:21.660 ⇒ 00:05:23.309 Waseem Ahmad: Hi, Connor! Can you hear me?
33 00:05:23.650 ⇒ 00:05:24.960 Connor Fenn: We can, hey.
34 00:05:24.960 ⇒ 00:05:25.630 Robert Tseng: Can I hear you?
35 00:05:26.550 ⇒ 00:05:28.889 Waseem Ahmad: I’m good. I’m good. I’m good. What about you?
36 00:05:30.310 ⇒ 00:05:36.661 Robert Tseng: Doing well. Yeah. Sorry your time couldn’t join us, I but I I didn’t wanna drop this call. So I I’m
37 00:05:37.430 ⇒ 00:05:47.640 Robert Tseng: I’m Robert, I’m I’m his business partner. And then Connor is kind of head of sales for us. And so yeah, we just thought we we both get on the call with you and still still trying to make this happen.
38 00:05:49.270 ⇒ 00:05:51.070 Waseem Ahmad: Yeah, that’s fine. That’s fine. Thank you.
39 00:05:52.380 ⇒ 00:06:08.639 Robert Tseng: Cool. Yeah. Well, I’d love to get to reintroduce ourselves, like I guess you only kind of had a couple of messages. We don’t give me too much context. But yeah, I guess my understanding is, you work for Dewitt. It’s like a law firm, and you do SEO management for them.
40 00:06:09.180 ⇒ 00:06:31.380 Robert Tseng: Yeah, we’re like an AI data services consultancy. And I think, yeah, we just want we’ve been breaking into the legal services space and reached out. Thought we had some services that might appeal to you. And yeah, just thought we’d get on an intro call just to see what your day to day looks like. And yeah, maybe if there’s if there’s opportunity that we could partner together.
41 00:06:32.960 ⇒ 00:06:51.579 Waseem Ahmad: Okay. So basically, what I do is I manage the search engine optimization team SEO team. And I make strategies for them. They have multiple charter businesses as well. But the main businesses do it. Law. So
42 00:06:51.973 ⇒ 00:07:10.449 Waseem Ahmad: they have a team all over the globe that includes countries like India, Uk, and from Ireland as well. So what I do, I make strategies from them and make sure that team implements it. And we get the designated results that we are hoping for.
43 00:07:11.520 ⇒ 00:07:33.289 Robert Tseng: Cool. Yeah, no, thanks. I thanks for the context. There. I didn’t know that. They had so many companies under 1 1 umbrella, so. I guess I’m curious. You know, of the of the different initiatives that we kind of like pitched at you for reporting along the customer along the client journey, you know. Just performance, marketing integrations. Kind of what? What resonates with you. Yeah.
44 00:07:33.790 ⇒ 00:07:55.930 Waseem Ahmad: Yeah. So basically what it does the points that has shared with me. I relate to them on some specific levels, like, for example, if like, on search engine optimization, you have to deal with a certain type of data integrations, you have to check that. What kind of a customers.
45 00:07:55.930 ⇒ 00:08:12.729 Waseem Ahmad: What is the behavior for certain kind of a community, or certain kind of a customer, and how I am going to present my product or services for a certain kind of a community, and how it’s going to help me in my sales. So through that process I make strategies.
46 00:08:13.490 ⇒ 00:08:31.879 Waseem Ahmad: I try A and B testing as well. So try to do some changes through the content and things like that, and try to figure out the data and make samples. And through that process I just try to make strategies that work for us.
47 00:08:32.429 ⇒ 00:08:44.839 Robert Tseng: Got it a couple of follow up questions there. So it sounds like you do a lot of just keyword optimization within the content. Or do you create the content, too? Or is that not so? Is that you’re you’re just like trying to make it optimized.
48 00:08:44.840 ⇒ 00:09:11.570 Waseem Ahmad: I am okay. So I am the one who who has a great say in building the content. And who is responsible who approves the content. But I’m not the one who writes the content. There is a specific content writer. I just give her the instructions. I just hand her the keywords, the phrases, how to write it, and she writes it for me, and I just approve it.
49 00:09:12.030 ⇒ 00:09:32.989 Robert Tseng: Got it. Yeah, no. Definitely work with folks in similar positions that you know they do. The keyword research provide the strategic guidance to like a content or brand team to go and kind of implement it so makes sense. I have a better understanding of kind of where you sit on this team. Curious, like, what other kind of customer behaviors are you track like? What tools are you using to track that?
50 00:09:33.540 ⇒ 00:09:36.400 Robert Tseng: You mentioned some integrations that you pay attention to.
51 00:09:37.290 ⇒ 00:09:41.449 Waseem Ahmad: Okay. So basically, Google, analytics and Google search.
52 00:09:42.030 ⇒ 00:10:09.834 Waseem Ahmad: So it pretty much done the work for me. But there are some Plugins as they are using Wordpress website. And so there are some plugins that are being integrated with the Google analytics. So it tell us about the about the behavior of the customer. It tells us about how our certain strategy and how our certain
53 00:10:11.041 ⇒ 00:10:17.050 Waseem Ahmad: like things are working for us, and how the things are proceeding for us.
54 00:10:17.950 ⇒ 00:10:41.749 Robert Tseng: Got it. Yeah, I’ve gone on the website. And I’ve looked around the web or, yeah, I’ve just clicked around to see how you interact with visitors. Seems like there’s forms for people to fill out to book appointments. I guess I’m curious like for Google analytics and these other Plugins. To what extent are you able to track users? Is it just through the 1st appointment that’s booked, or what? I don’t know what you know. Conversion event. You’re looking at.
55 00:10:43.510 ⇒ 00:11:12.769 Waseem Ahmad: Okay. So basically the main thing, it’s not like very much in depth like, but it’s basically a large sample size data. For example, they are based completely based in Florida. So what I do, I target certain areas of Florida and write a content for certain kind of a community and certain kind of a trends on certain kind of a trends.
56 00:11:12.770 ⇒ 00:11:14.849 Waseem Ahmad: And through that purpose
57 00:11:14.850 ⇒ 00:11:39.400 Waseem Ahmad: I try to figure out how those areas are working for me in which area I need to target more. And what kind of a trend, what kind of a certain kind of content I need to write more and through like basically try to figure out more and more like opportunities and try to figure out more and more parameters for getting traffic.
58 00:11:40.240 ⇒ 00:11:48.469 Robert Tseng: Got it. What’s I mean? If you could share like? Here’s what- what month, what kind of monthly traffic are you seeing? Come? Or I don’t know. Weekly monthly traffic that you’re seeing coming. Yeah.
59 00:11:48.470 ⇒ 00:12:09.169 Waseem Ahmad: So basically, so basically, I have joined them like, it’s been almost a year. So they are pretty much, very much new, like they have around 1,500 traffic. And right now they are landing somewhere between, like on Google search console. We are getting 13,000 clicks per month.
60 00:12:10.570 ⇒ 00:12:11.980 Robert Tseng: Okay, got it.
61 00:12:12.230 ⇒ 00:12:26.319 Robert Tseng: I mean, I’m sure that’s driven through. I mean, you’re the content. That’s the optimization you do. Curious like, who’s your counterpart on the paid marketing side. Because I don’t. You’re not bringing in 13,000 through organic right? So there must be somebody
62 00:12:26.450 ⇒ 00:12:28.429 Robert Tseng: doing targeted ads or something.
63 00:12:29.290 ⇒ 00:12:54.500 Waseem Ahmad: No, there are doing some ads, but they are not being as much productive as it is. I can like I can’t show you the complete analytics. But through some certain ways you can also find out that Google ads, it’s not working on that side, mainly traffic. It’s coming from the organic part, as well only from the organic part.
64 00:12:55.420 ⇒ 00:12:59.989 Robert Tseng: Wow. So you’re getting 13,000 clicks a month through the organic. Okay.
65 00:12:59.990 ⇒ 00:13:02.319 Waseem Ahmad: 13,000 13,000 13,000.
66 00:13:02.320 ⇒ 00:13:02.930 Robert Tseng: Yeah.
67 00:13:04.148 ⇒ 00:13:21.159 Robert Tseng: got it, I guess. Yeah. How does your, how’s your team structure? And I guess, and what what are like? Who? Who are some of the other folks that you work with? So I could get a better stand up like this workflow. Right? So you have your organic side. You’re you’re kind of doing.
68 00:13:21.160 ⇒ 00:13:22.110 Waseem Ahmad: Yeah, we basically.
69 00:13:22.110 ⇒ 00:13:23.070 Robert Tseng: About yep.
70 00:13:24.800 ⇒ 00:13:47.109 Waseem Ahmad: Okay, so basically, what Things are pretty much like scheduled. I am working as a manager. I make strategies. I follow. I just handle those strategies. I try whenever I try to like something comes up. I just set with the managers set with the owner of the business
71 00:13:47.140 ⇒ 00:14:00.039 Waseem Ahmad: and try to find out what are their goals? What are their like goals for the next 6 months, or for the next year? And through those goals. I try to make a strategy out of it and try to
72 00:14:00.200 ⇒ 00:14:28.549 Waseem Ahmad: find out what are the trends upcoming trends and how the Google algorithm is going to work. And through that thing I’m just do my work and try to make a strategy. And then through that strategy, I try to implement it in the team. So this is the strategy for the SEO thing. Now for the content and the graphics team. I try to make a calendar out of it like. For example, if there is like something, Christmas is coming, and
73 00:14:29.740 ⇒ 00:14:33.220 Waseem Ahmad: we have to write something really
74 00:14:35.420 ⇒ 00:14:40.159 Waseem Ahmad: 30 to Christmas or something related, and there is a certain laws
75 00:14:41.720 ⇒ 00:14:44.510 Waseem Ahmad: about it like, how can you hear me.
76 00:14:45.030 ⇒ 00:14:51.339 Robert Tseng: Sorry, Wasim. You’re cutting in and out. I didn’t really catch the last bit, but if I were to summarize you were just kind of walking me through
77 00:14:51.810 ⇒ 00:14:59.929 Robert Tseng: kind of what you do to manage the drive strategy on the SEO side, and then also on the on the brand and content side. So I think I got it.
78 00:14:59.930 ⇒ 00:15:00.490 Waseem Ahmad: Yes.
79 00:15:02.060 ⇒ 00:15:10.780 Waseem Ahmad: So basically, we make a calendar. And everyone knows their role. Everyone know what to write. And it works pretty smooth for us.
80 00:15:11.410 ⇒ 00:15:13.635 Robert Tseng: Got it? I guess.
81 00:15:14.490 ⇒ 00:15:23.779 Robert Tseng: within the marketing, within marketing leadership like who who like? How? How is that structured? I was asking more about like your team, do you? Who do you report to.
82 00:15:23.780 ⇒ 00:15:26.509 Waseem Ahmad: There’s a marketing manager. There is a marketing manager
83 00:15:26.790 ⇒ 00:15:45.960 Waseem Ahmad: who is responsible for whole marketing like like whole digital marketing. I am the person who reports to him. But I am so basically everything organic, it’s done under my leadership.
84 00:15:47.960 ⇒ 00:15:48.639 Robert Tseng: Got it?
85 00:15:50.660 ⇒ 00:15:55.840 Robert Tseng: yeah, I mean, I just wanna I, you know, I pass you with a lot of questions. Wanna kind of see?
86 00:15:56.090 ⇒ 00:16:00.870 Robert Tseng: Yeah, if you were to like, where do you? Where do you feel like you’re lacking in your
87 00:16:01.320 ⇒ 00:16:11.930 Robert Tseng: invisibility? For your marketing? Like, on a on a from a data perspective like, is there anything that you wish you had? You could see? That you know
88 00:16:12.260 ⇒ 00:16:20.410 Robert Tseng: you, if you in an ideal world, could just go to your boss and be like, I need this data in order to be able to make my work more effective, like, what would that be.
89 00:16:21.650 ⇒ 00:16:30.520 Waseem Ahmad: Okay? So I think, more about the data structure did, yeah, yeah.
90 00:16:31.117 ⇒ 00:16:36.090 Waseem Ahmad: Like, how to like more, get more into the
91 00:16:38.560 ⇒ 00:16:48.660 Waseem Ahmad: of the data and how to like properly, get something out of it that I really am working on it right now. It is AI marketing.
92 00:16:48.780 ⇒ 00:16:57.560 Waseem Ahmad: So I’m really focusing on that part. As well try to find out ways how it’s been done and how I can implement it in my business.
93 00:16:58.920 ⇒ 00:16:59.700 Robert Tseng: Got it.
94 00:17:00.270 ⇒ 00:17:28.579 Robert Tseng: Okay, yeah, no. I mean, that makes sense. I mean, we. I’d love to chat more about AI services at some other point because we do. We file types of AI services for folks as well. We do lead generation. We do. We do research. We do research like research augmentation, we find ways to enrich your existing data with AI is, is there? Is there a way that you can make us an intro to. I guess your your I guess the marketing director that’s above you.
95 00:17:32.550 ⇒ 00:17:40.219 Waseem Ahmad: sorry I can’t prevail the like. It’s been a close thing usman was really interested in
96 00:17:40.470 ⇒ 00:17:42.040 Waseem Ahmad: knowing me.
97 00:17:42.270 ⇒ 00:17:54.870 Waseem Ahmad: and like, have a 1 on one chat, so I don’t know like it is suitable time to discuss those things. I don’t feel comfortable talking about him right now.
98 00:17:55.470 ⇒ 00:18:11.980 Waseem Ahmad: but he like just for the sake he is the marketing manager. His name here he is working and based in Florida, and I am the person who is responsible for all the things that is being done under his leadership.
99 00:18:12.660 ⇒ 00:18:18.920 Robert Tseng: Okay, totally. No worries. You don’t have to. Pass us a referral to him. We can. Yeah.
100 00:18:19.350 ⇒ 00:18:21.350 Robert Tseng: sorry I can hear you.
101 00:18:24.800 ⇒ 00:18:25.540 Robert Tseng: You were saying.
102 00:18:25.540 ⇒ 00:18:27.809 Waseem Ahmad: I can’t hear you properly. I can’t hear you.
103 00:18:30.581 ⇒ 00:18:32.839 Connor Fenn: Think you’re cutting out on your end with seem.
104 00:18:40.720 ⇒ 00:18:49.225 Robert Tseng: Okay? Well, I feel like there’s your audio has cut out. Well, yeah, I mean, thanks for thanks for your time. This is good context.
105 00:18:50.140 ⇒ 00:18:54.580 Robert Tseng: yeah, I guess. Since audio is not working, maybe we’ll we’ll catch you a different time.
106 00:18:58.710 ⇒ 00:18:59.410 Connor Fenn: Okay.
107 00:18:59.910 ⇒ 00:19:00.270 Robert Tseng: Okay.
108 00:19:00.950 ⇒ 00:19:03.030 Connor Fenn: Take care of us. We’ll follow up.
109 00:19:03.970 ⇒ 00:19:09.540 Waseem Ahmad: Hello, okay, that’s fine. That’s fine. Is there anything.
110 00:19:11.870 ⇒ 00:19:17.780 Robert Tseng: Sorry we can’t really hear you, so I think we’ll we’ll just drop off for now. Maybe we can reschedule a different call another time.
111 00:19:21.820 ⇒ 00:19:22.800 Robert Tseng: Okay?
112 00:19:23.704 ⇒ 00:19:25.160 Robert Tseng: You found the guy.
113 00:19:25.410 ⇒ 00:19:27.719 Connor Fenn: Josh Fowler. I put him in there alright.
114 00:19:27.720 ⇒ 00:19:37.750 Robert Tseng: Okay? Well, yeah, we’ll just hit him and be like, Hey, we talked to your boy we’ve seen had a great call. Seemed like he needs some help, like told us we should reach out to you, you know, and then we’ll we’ll just bounce to the next guy.
115 00:19:37.750 ⇒ 00:19:39.290 Connor Fenn: Okay. Sounds good.
116 00:19:41.470 ⇒ 00:19:42.729 Connor Fenn: Anything else.
117 00:19:43.360 ⇒ 00:19:45.019 Robert Tseng: No, no, I mean that’s that’s it.
118 00:19:45.020 ⇒ 00:19:47.370 Connor Fenn: By the way, he was not from Florida.
119 00:19:48.179 ⇒ 00:19:48.989 Robert Tseng: Yeah.
120 00:19:48.990 ⇒ 00:19:54.479 Connor Fenn: I caught that in there. He was like all the whole teams for Florida, but he didn’t say he was.
121 00:19:55.020 ⇒ 00:19:56.100 Robert Tseng: Yeah. Yeah.
122 00:19:56.270 ⇒ 00:20:01.839 Robert Tseng: Soon as I I heard that, I was like, alright, we’re not talking to the right person. That’s okay. Do you think so?
123 00:20:01.840 ⇒ 00:20:06.710 Connor Fenn: Rip Josh with an email or try to reach out to him via Linkedin.
124 00:20:07.329 ⇒ 00:20:12.119 Robert Tseng: I think we should do a link. Wait, do you? Do? You have Wasim on email.
125 00:20:13.140 ⇒ 00:20:13.820 Connor Fenn: Yeah.
126 00:20:14.240 ⇒ 00:20:23.230 Robert Tseng: Oh, yeah, okay, he already responded. Great. So that means that our domain is already friendly to their firm. We’re not gonna get bounced. If they had a pot if they responded via their email, I think we can hit him with email.
127 00:20:23.230 ⇒ 00:20:28.180 Connor Fenn: Well, actually, I don’t know. I don’t know.
128 00:20:28.300 ⇒ 00:20:34.950 Connor Fenn: because his email is I am with seem, whatever his last name@gmail.com.
129 00:20:35.010 ⇒ 00:20:44.270 Robert Tseng: No, he didn’t use his. He didn’t use his law email. Yeah, I mean, it seems it seemed like he thought he was jumping on a call, Tom, to just have like a friendly chat. So
130 00:20:44.270 ⇒ 00:20:48.799 Robert Tseng: yeah, I don’t think he was expecting to be sold to, because, yeah, anyway,
131 00:20:49.530 ⇒ 00:20:50.730 Connor Fenn: I’ll try to.
132 00:20:51.670 ⇒ 00:20:54.470 Connor Fenn: I’ll try to connect with Wasim
133 00:20:54.870 ⇒ 00:21:03.619 Connor Fenn: on Linkedin. And so, like I have the connection at least. And then just try to mention it, and I don’t know. Work that way. I’ll probably actually use who Tom’s account, because it’ll look better overall.
134 00:21:05.160 ⇒ 00:21:12.850 Robert Tseng: Yeah, we should. Yeah. So maybe the Linkedin connection in place is worth trying. But I feel like we should. We could also hit it with an email, too.
135 00:21:12.850 ⇒ 00:21:14.480 Connor Fenn: Should I? I’ll probably like
136 00:21:15.490 ⇒ 00:21:23.379 Connor Fenn: Scrunch all this together, and mention that, too. In there. I’ll I’ll I’ll send it through a follow up, and you can approve it first, st and we’ll go from there. But.
137 00:21:23.380 ⇒ 00:21:25.279 Robert Tseng: Okay, that sounds good.
138 00:21:25.280 ⇒ 00:21:26.090 Connor Fenn: I see it.
139 00:21:26.090 ⇒ 00:21:27.119 Robert Tseng: Alright! See ya.