Meeting Title: Brainforge AI _ CBRE - Proposal Review Date: 2025-01-17 Meeting participants: Bconroy, Connor Fenn
WEBVTT
1 00:01:26.760 ⇒ 00:01:27.710 BConroy: Hey? Connor?
2 00:01:29.460 ⇒ 00:01:31.000 Connor Fenn: Hey! How are you?
3 00:01:31.380 ⇒ 00:01:32.480 BConroy: Great. How about you?
4 00:01:33.770 ⇒ 00:01:36.829 Connor Fenn: I’m doing well, getting ready for the weekend.
5 00:01:38.341 ⇒ 00:01:45.029 BConroy: I am today. Scott and Manny are here, too. Hey, group! I’m sorry we are having like a
6 00:01:45.220 ⇒ 00:01:51.619 BConroy: year planning session. And they’re at my house, and my dog is
7 00:01:52.420 ⇒ 00:01:55.919 BConroy: star for attention, so it’s always just so cool.
8 00:01:56.410 ⇒ 00:02:01.530 Connor Fenn: Did you no worries? So can they hear me behind you.
9 00:02:01.530 ⇒ 00:02:03.459 BConroy: Yeah, we’re all. We’re all next to each other.
10 00:02:03.460 ⇒ 00:02:14.025 Connor Fenn: Hey, guys? So yeah, I wanna put this call together. I know you had some questions. Just about the overall proposal that I put together for you.
11 00:02:14.390 ⇒ 00:02:22.840 BConroy: Yeah, we we spent some time talking about this today, and we are, I think.
12 00:02:23.290 ⇒ 00:02:27.110 BConroy: committed is the right word to to starting this process.
13 00:02:27.780 ⇒ 00:02:35.249 BConroy: I think the the challenge that we talked about from what we see your proposal as and
14 00:02:35.930 ⇒ 00:02:39.680 BConroy: and what we kind of had in our conversation the 1st time
15 00:02:39.920 ⇒ 00:02:51.199 BConroy: was that I don’t think that for our line of work, our business, the mass emails
16 00:02:51.910 ⇒ 00:02:55.199 BConroy: work right? Like I, just, I, I think that
17 00:02:56.230 ⇒ 00:03:08.210 BConroy: we’re looking to start with more of a collection, an automated collection of data and information and and not have the piece of it where it’s
18 00:03:08.560 ⇒ 00:03:09.220 BConroy: okay?
19 00:03:10.250 ⇒ 00:03:13.420 BConroy: Automated outbound messaging? Does that make sense.
20 00:03:13.630 ⇒ 00:03:17.137 Connor Fenn: Yeah, for sure. So that’s actually what I put together for you.
21 00:03:17.600 ⇒ 00:03:22.154 Connor Fenn: so and and apologies, if that got a little confusing
22 00:03:22.760 ⇒ 00:03:40.789 Connor Fenn: So our clay platform, I guess, is the easiest way to explain it. It’s kind of in 2 pieces. So there’s the lead generation kind of process. That is what I put together for you. And then we have the email outbound portion. That’s kind of like an add on to this.
23 00:03:41.250 ⇒ 00:03:41.580 BConroy: Okay.
24 00:03:41.580 ⇒ 00:04:08.180 Connor Fenn: Separate thing. But the thing is, is in creating the clay platform itself. That is what this proposal is. It gives the ability to then do those email campaigns later on pretty easily, because all you’re really paying for after that is the like materials and time just to set up those campaigns and get them running off of all the weeds that you have already going. If that makes sense.
25 00:04:08.550 ⇒ 00:04:09.469 BConroy: Oh, okay.
26 00:04:10.080 ⇒ 00:04:15.749 Connor Fenn: But as far as what I put together for you guys I can actually
27 00:04:15.920 ⇒ 00:04:23.470 Connor Fenn: let me see if I could do this in an easier way, though. Kind of explain it. So can you guys see both my screens, or just the scope of work.
28 00:04:24.381 ⇒ 00:04:26.240 BConroy: It says, lead researcher, assistant.
29 00:04:26.240 ⇒ 00:04:28.010 Connor Fenn: Okay, perfect. So you can see this one.
30 00:04:28.330 ⇒ 00:04:29.640 Connor Fenn: Okay, so
31 00:04:30.342 ⇒ 00:04:38.689 Connor Fenn: essentially, what we’re gonna be doing for you on the Koi platform is building out a much bigger version of what this is.
32 00:04:39.010 ⇒ 00:04:46.069 Connor Fenn: So are we researcher assistant. This is actually like an internal tool that we use.
33 00:04:47.090 ⇒ 00:04:52.479 Connor Fenn: actually, it might not work with our own company website, we’ll just do it with this one.
34 00:04:53.780 ⇒ 00:05:01.790 Connor Fenn: So this is another client that I was recently just working with. And what we do is we set up this lead research agent. Where
35 00:05:02.400 ⇒ 00:05:07.980 Connor Fenn: essentially, this is where our kind of scope of work comes into play.
36 00:05:08.880 ⇒ 00:05:13.820 Connor Fenn: We take that process of going and finding the lead, and like
37 00:05:13.990 ⇒ 00:05:29.726 Connor Fenn: looking at all the different resources that you guys are already kind of using and putting together in place kind of a structure where you can go in and look for specific companies or clients, and have, like kind of
38 00:05:30.360 ⇒ 00:05:34.639 Connor Fenn: full report established for you. So you saves you the time.
39 00:05:34.780 ⇒ 00:05:41.199 Connor Fenn: So if you guys can see here, it’s kind of like a little example goes into comfort, overview
40 00:05:41.790 ⇒ 00:05:47.090 Connor Fenn: key contacts, opportunity, assessment, qualifications kind of
41 00:05:47.430 ⇒ 00:05:56.590 Connor Fenn: everything that you guys customly want to put together. And then what we’re doing is making that a a much larger, grand scale. Does that make sense.
42 00:05:58.170 ⇒ 00:05:58.870 BConroy: Yes.
43 00:05:59.140 ⇒ 00:05:59.840 Connor Fenn: Okay.
44 00:06:00.647 ⇒ 00:06:10.709 BConroy: Is this based upon, you know, criteria factors that we provide you like, we were going over it this morning, and from from a high level.
45 00:06:12.270 ⇒ 00:06:15.289 BConroy: we we came up with some geographies.
46 00:06:16.640 ⇒ 00:06:22.000 BConroy: Some revenue minimums, multiple location, 10 locations plus
47 00:06:22.480 ⇒ 00:06:27.780 BConroy: industries and some some generic industries. Now, they don’t have to hit all of those.
48 00:06:28.290 ⇒ 00:06:34.129 BConroy: but they probably gotta be. They’d be probably have to hit a couple. A couple would have to be mandated.
49 00:06:34.840 ⇒ 00:06:38.329 Connor Fenn: Yeah. So the nice thing about what we’re doing is we’re
50 00:06:39.000 ⇒ 00:06:51.099 Connor Fenn: we’re able to do all of those standard filtrations. But then also, you can kind of set up. Think about it the same as like a excel tab or excel document. Where you have multiple sheets.
51 00:06:51.220 ⇒ 00:07:13.260 Connor Fenn: you can multiple sheets with different like, search criteria. So you can create different lead kind of lists. But then the nice thing about having it through this platform is it’s automatically like updating. So you won’t have to go through and make sure the data is up to date. It’s gonna do that for you in real time, based off the criterias that you set.
52 00:07:20.960 ⇒ 00:07:24.449 BConroy: So building that clay platform.
53 00:07:25.720 ⇒ 00:07:29.890 BConroy: And having that, I’m gonna refer to it as a database.
54 00:07:30.110 ⇒ 00:07:33.540 BConroy: that initial piece of it. What would that cost.
55 00:07:34.330 ⇒ 00:08:02.100 Connor Fenn: So that’s what this is right here. So we do it off of a 5,000 monthly rate. And then what that entails is the whole build out of the clay platform. And then, while you guys are using it each month, all of the capabilities of like switching the you know the weeds that you’re trying to find, working with our engineers and making sure that it’s always updating and working properly. So that’s kind of what we’re providing
56 00:08:02.210 ⇒ 00:08:03.450 Connor Fenn: with the fee.
57 00:08:04.130 ⇒ 00:08:11.590 Connor Fenn: we actually double double the cost when we do the monthly with the emails and everything like that. So to give you an idea.
58 00:08:12.030 ⇒ 00:08:14.680 BConroy: So if if we were to.
59 00:08:14.920 ⇒ 00:08:20.020 BConroy: it’s a bolt on in the future emails.
60 00:08:23.310 ⇒ 00:08:25.068 BConroy: I guess just emails right?
61 00:08:25.650 ⇒ 00:08:28.099 BConroy: that would turn into 10,000 a month.
62 00:08:29.470 ⇒ 00:08:43.689 Connor Fenn: Yeah. So that’s what we actually just transitioned over to. So I’ll give you just like a little insight into where we’re at in brain forge itself is doing like a lot of internal growth. We’re just bringing on a lot of new people. We actually signed
63 00:08:44.900 ⇒ 00:08:47.510 Connor Fenn: 4 clients this week already.
64 00:08:47.908 ⇒ 00:09:02.130 Connor Fenn: So we’ve kind of just been raising our prices. And that’s kind of where we’ve landed with that. But if you guys wanted to just try it out since I sent this out beforehand. I’m sure I can work with Utam where we can kind of keep this pricing in place.
65 00:09:02.280 ⇒ 00:09:10.340 Connor Fenn: and then, more than likely all you’d have to pay is just the like materials and time for the email portion.
66 00:09:11.570 ⇒ 00:09:19.920 BConroy: Yeah, I, okay, do you guys have a question I’m still trying to absorb.
67 00:09:22.350 ⇒ 00:09:24.610 BConroy: So if I understand the process
68 00:09:24.870 ⇒ 00:09:28.329 BConroy: for 5,000 a month minimum of 15,000.
69 00:09:29.480 ⇒ 00:09:37.649 BConroy: And then what what happens like at the end of 3 months? If we say, Hey, listen! This is all the information we really need. For right now we want to stop.
70 00:09:38.090 ⇒ 00:09:42.139 BConroy: Who has that information? Do we have it, or do you have it?
71 00:09:43.610 ⇒ 00:09:54.209 Connor Fenn: So we would have it just based on the platform. So it would just be there. If you guys wanted to end up picking it up again, it would be built out. It would just be there. You just wouldn’t have the access to it anymore.
72 00:09:54.580 ⇒ 00:09:58.710 BConroy: Okay. But would we be able to download this into like
73 00:09:59.230 ⇒ 00:10:01.970 BConroy: spreadsheets and different things of that nature?
74 00:10:02.560 ⇒ 00:10:12.779 Connor Fenn: All of the leads. I would double check on that. I think you can. I don’t see why there would be an issue with that from our end I think we would let you do that. That’s not an issue.
75 00:10:12.780 ⇒ 00:10:16.249 BConroy: Yeah, like, that’s a big piece of it for us, right? Like, do we?
76 00:10:16.950 ⇒ 00:10:19.290 BConroy: Because we don’t know how this is. Gonna go.
77 00:10:19.470 ⇒ 00:10:19.810 Connor Fenn: Yeah.
78 00:10:20.073 ⇒ 00:10:21.389 BConroy: I think that’s you know.
79 00:10:21.500 ⇒ 00:10:25.029 BConroy: we don’t know. 3 months is long. Okay?
80 00:10:26.970 ⇒ 00:10:41.889 BConroy: But yeah, we, this might be a a data collection project, right? So we might pay for 3 months, collect this data, get it up and running, and then say, Okay, that’s what we need for. Now, we’re gonna we’re gonna farm these
81 00:10:42.630 ⇒ 00:10:46.899 BConroy: X amount of companies for the next 12 months and see where we get.
82 00:10:47.190 ⇒ 00:10:49.239 BConroy: We might come back to you and
83 00:10:49.510 ⇒ 00:10:52.950 BConroy: 2 months and say, Okay, now that we’ve got
84 00:10:53.740 ⇒ 00:11:01.429 BConroy: this information, we’ve kind of filtered through it. We’ve had some soft touches into them. Now we want to automate this
85 00:11:01.560 ⇒ 00:11:04.009 BConroy: where, you know, we look at
86 00:11:04.300 ⇒ 00:11:09.002 BConroy: the 2 basic ideas. God damn it! I’m sorry. I just
87 00:11:09.610 ⇒ 00:11:12.650 BConroy: But we look at 2 basic ideas where
88 00:11:12.790 ⇒ 00:11:19.619 BConroy: there’s outbound messaging to people. Once we have a refined database, and whether that’s
89 00:11:20.290 ⇒ 00:11:27.050 BConroy: a quarterly newsletter or monthly updates on the the market? Or what have you
90 00:11:27.510 ⇒ 00:11:33.150 BConroy: that type of outbound push. And then there’s also.
91 00:11:34.130 ⇒ 00:11:39.260 BConroy: again, in broad terms, what we’ve talked about is some sort of
92 00:11:39.460 ⇒ 00:11:48.259 BConroy: social media push that is automated right? So we get every day. There’s articles, you know, across
93 00:11:48.560 ⇒ 00:11:51.219 BConroy: the the country, on, on real estate.
94 00:11:51.440 ⇒ 00:11:57.300 BConroy: We can check off 2 or 3 or 5, or however many that we feel are
95 00:11:57.895 ⇒ 00:12:03.280 BConroy: pertinent to what we do like. There it produces a list for us, and then.
96 00:12:04.080 ⇒ 00:12:14.549 BConroy: you know, if there’s an AI summary and a posting to Linkedin, or our landing page, or what? Whatever type of thing like that? Those are the 2
97 00:12:15.520 ⇒ 00:12:20.310 BConroy: prospecting lead generation marketing ideas that we have.
98 00:12:20.690 ⇒ 00:12:23.309 BConroy: and as far as your services.
99 00:12:24.050 ⇒ 00:12:33.439 Connor Fenn: Yeah, for sure. So that’s honestly exactly what you said is what we do. So everything that I’m kind of showing you right now is what brain forge does.
100 00:12:33.864 ⇒ 00:12:37.689 Connor Fenn: We have it built out fully. So we’re we’re doing all of that
101 00:12:39.928 ⇒ 00:12:55.849 Connor Fenn: individual kind of like lead engagement where our emails and Linkedin hooked up individually. But then we also have the automated real like campaign kind of content going out too. So that is one thing is like
102 00:12:55.970 ⇒ 00:13:06.640 Connor Fenn: once this is built out for you guys, kind of once adding in those like extra little details is pretty easy, because the the initial framework is already there.
103 00:13:06.940 ⇒ 00:13:10.619 BConroy: Okay? And then let me ask you another question. So
104 00:13:11.170 ⇒ 00:13:17.239 BConroy: through Cb, we have a service. I mean, you worked for new mark. You might be familiar with it. Costar.
105 00:13:17.240 ⇒ 00:13:19.260 Connor Fenn: Yep, and I’ve worked with Costar.
106 00:13:19.530 ⇒ 00:13:32.160 BConroy: So is there a way to use our costar accounts for access to information.
107 00:13:32.950 ⇒ 00:13:37.533 Connor Fenn: Yeah. So I believe we should be able to do that.
108 00:13:39.000 ⇒ 00:13:45.230 Connor Fenn: no problem. It’s just something that it’s like the engineers have to hook up to the Api. That Costar has.
109 00:13:45.634 ⇒ 00:13:55.159 Connor Fenn: That’s the one thing they just. I’ll have to double check you on that. But I don’t see it being a problem, we can do it for a lot of other just kind of web pages in the same
110 00:13:55.900 ⇒ 00:13:58.090 Connor Fenn: kind of realm. So
111 00:13:58.790 ⇒ 00:14:10.799 Connor Fenn: I wouldn’t see that being an issue now. No, we already thought about that beforehand. I was telling Tom that more than like, you guys were just using Costar or something similar to like zoom info or pitch book.
112 00:14:11.310 ⇒ 00:14:14.679 Connor Fenn: so yeah, we thought about that. And I, I don’t think that’s a problem.
113 00:14:21.380 ⇒ 00:14:28.900 BConroy: I’m just talking out loud. We have to like when we get this list. There’s a chance that we’re doing business or Cbs doing business with half of them already.
114 00:14:29.090 ⇒ 00:14:30.740 BConroy: How do we filter that?
115 00:14:31.260 ⇒ 00:14:32.310 BConroy: So.
116 00:14:32.860 ⇒ 00:14:36.170 Connor Fenn: Do you have system or data built in already into.
117 00:14:36.170 ⇒ 00:14:37.409 BConroy: Say that again, Connor.
118 00:14:37.630 ⇒ 00:14:40.879 Connor Fenn: Do you have that existing data on hand already?
119 00:14:40.880 ⇒ 00:14:41.720 BConroy: We do?
120 00:14:42.060 ⇒ 00:14:42.520 Connor Fenn: Yeah.
121 00:14:42.520 ⇒ 00:14:43.130 BConroy: Start.
122 00:14:43.130 ⇒ 00:14:50.274 Connor Fenn: You may be able to take that and kind of filter through all of those at at the same time. If you have that data.
123 00:14:50.780 ⇒ 00:14:57.969 Connor Fenn: that’ll be just something we’ll have to kind of work with your compliance team on, because I know Cbr is a big corporation. So.
124 00:14:57.980 ⇒ 00:15:03.370 BConroy: They would shit. Let’s see, that’s part of the problem, right? Because we’re like a pimple on a
125 00:15:04.230 ⇒ 00:15:11.470 BConroy: the backside of this giant hippopotamus. And there’s no way that
126 00:15:12.070 ⇒ 00:15:19.080 BConroy: they would let like a 3rd party like you guys, AI type thing in our spider system right like that would just be a.
127 00:15:19.390 ⇒ 00:15:20.410 Connor Fenn: Yeah, do you?
128 00:15:20.410 ⇒ 00:15:24.349 BConroy: So I think that would be more of a a manual type thing.
129 00:15:24.600 ⇒ 00:15:29.159 Connor Fenn: Well, let me ask you this, are you able to export those into like an excel sheet?
130 00:15:30.550 ⇒ 00:15:34.540 BConroy: I don’t know a massive database. Yeah, I doubt it.
131 00:15:34.910 ⇒ 00:15:38.189 Connor Fenn: That would be something that maybe probably be best to just
132 00:15:38.300 ⇒ 00:15:47.559 Connor Fenn: hop on with my actual engineers. And we can kind of brainstorm some ideas. I’ll mention that to them, and see kind of what the best route could go with that.
133 00:15:48.080 ⇒ 00:15:48.569 BConroy: Yeah.
134 00:15:53.780 ⇒ 00:15:55.670 BConroy: yeah, we might be able to.
135 00:15:56.140 ⇒ 00:16:00.990 BConroy: Let’s ask on our side, to see if there’s some sort of
136 00:16:01.940 ⇒ 00:16:07.029 BConroy: output that we could get that. Then we could upload to you guys and then you could
137 00:16:07.460 ⇒ 00:16:08.979 BConroy: flag it a certain way.
138 00:16:09.620 ⇒ 00:16:26.609 Connor Fenn: Okay, yeah, for sure, that works. And just so from my understanding, you guys are thinking about just doing the standard monthly rate. And then, what are you guys looking for, timeline? What? How fast you want to get this going? I know. Originally we said 2025 started right away, but.
139 00:16:27.050 ⇒ 00:16:29.920 BConroy: Yeah. So I think that.
140 00:16:32.340 ⇒ 00:16:35.170 BConroy: I think that there’s still some
141 00:16:36.040 ⇒ 00:16:47.799 BConroy: understand and due diligence that we have to do on our side, you know, because again, in all transparency, we’re buying something or working on buying something that we don’t understand.
142 00:16:48.240 ⇒ 00:16:49.509 Connor Fenn: No, for sure.
143 00:16:49.510 ⇒ 00:16:56.369 BConroy: And that’s that’s a terrible feeling for us. It’s nothing that you’ve done, but it’s it’s a terrible feeling that
144 00:16:56.550 ⇒ 00:17:01.220 BConroy: the you know, we’re trying to make an informed decision on something that
145 00:17:01.870 ⇒ 00:17:05.829 BConroy: like, I don’t know if this should cost 5,000 or 500.
146 00:17:07.565 ⇒ 00:17:11.119 BConroy: You know. I don’t know what type of
147 00:17:11.569 ⇒ 00:17:15.650 BConroy: products we’re gonna get from you guys, yeah. So
148 00:17:15.650 ⇒ 00:17:28.859 BConroy: something like that we can do something with so like on on our end. You know, we look at spending a minimum of $15,000 on a budget is a significant investment. I get it. It’s not a ton of money, but it’s a significant investment for us.
149 00:17:29.220 ⇒ 00:17:34.409 BConroy: And if it works, it’s like the dividends pay for themselves quickly. Right? It’s it’s easy.
150 00:17:34.530 ⇒ 00:17:35.740 BConroy: But how do we?
151 00:17:36.200 ⇒ 00:17:40.069 BConroy: We’re we’re just. We’re trying to understand what we don’t understand.
152 00:17:40.070 ⇒ 00:18:02.399 Connor Fenn: So let me know, or let me ask you. This, I should say, is in my. So I’ve I’ve kind of been down where worked in positions, probably working with you guys at some point in my career. And I’ve done that prospecting route. And in my past I’ve used zoom info and pitch book for the most part. Or is that one? Are you guys using one of those? Or what are you guys using now.
153 00:18:02.400 ⇒ 00:18:08.009 BConroy: Neither. So you know, Scott and I’ve been in the business for 20 plus years.
154 00:18:08.260 ⇒ 00:18:12.075 BConroy: We have relationships and accounts that we
155 00:18:12.760 ⇒ 00:18:16.750 BConroy: have maintained for a long time. That’s a big part of our business.
156 00:18:16.960 ⇒ 00:18:26.969 BConroy: We have other, you know, relationships at this point attorneys, accountants, and so forth, that we generate business from.
157 00:18:27.510 ⇒ 00:18:31.410 Connor Fenn: And then we have a certain amount of select target.
158 00:18:31.530 ⇒ 00:18:34.300 BConroy: Outbound efforts.
159 00:18:36.570 ⇒ 00:18:46.449 BConroy: but minimal right? So again, our goal here isn’t to pick up 20 projects. It’s to pick up the right 1, 2, 3.
160 00:18:46.610 ⇒ 00:19:07.500 Connor Fenn: No, for sure. And so that’s what I was kind of getting at is like if you think about it, even though you don’t use those tools if you think about this, and in comparison to something like zoom info, for example, you know you’re able to filter for exactly what kind of lead or company that you’re looking for down.
161 00:19:07.790 ⇒ 00:19:21.910 Connor Fenn: But the problem with that is they are not updating in real time your full, entire list that you’ve specifically created for that specific kind of weed that you’re looking for.
162 00:19:21.920 ⇒ 00:19:38.419 Connor Fenn: And so that’s the nice thing about our products. Is it just updates all of those in real time your full list. So you’re not having to go back through and do that. It’s it’s automatically looking around and all those different resources that we’ve built out to do that for you.
163 00:19:38.500 ⇒ 00:19:57.560 Connor Fenn: And then the the big, real seller for us, really in comparison to like a bigger platform like Zoom info, or things like that is really the email, the email side of things. So for them, a lot of these new kind of like prospecting Crm system companies out there.
164 00:19:57.820 ⇒ 00:20:00.254 Connor Fenn: They have kind of like a
165 00:20:00.790 ⇒ 00:20:08.359 Connor Fenn: think about it as like a chat. Gdp extension. That kind of comes in where it will create a an email for you based off of
166 00:20:08.490 ⇒ 00:20:22.050 Connor Fenn: that lead that it maybe finds in its system. But it’s not tailoring that email specifically off of your language and the criteria that you set for that campaign to run. And so
167 00:20:22.260 ⇒ 00:20:24.829 Connor Fenn: the way to kind of think about that is.
168 00:20:25.360 ⇒ 00:20:31.299 Connor Fenn: you’re still having to like manually go and auto generate each one of those emails
169 00:20:31.550 ⇒ 00:20:35.669 Connor Fenn: compared to this process, where it sets you up, where you can send out.
170 00:20:36.080 ⇒ 00:20:45.350 Connor Fenn: you know, a thousand 10,000 emails in a week. And it’s all custom to how you wrote that email. And so that’s the big difference and kinda
171 00:20:45.680 ⇒ 00:20:52.999 Connor Fenn: bigger benefit that you get out of something like this, but if you look at it, Price point wise, they’re about the same, if not
172 00:20:53.410 ⇒ 00:20:56.609 Connor Fenn: a little cheaper. I would say it kind of depends on
173 00:20:56.720 ⇒ 00:20:59.689 Connor Fenn: which package you go, for with zoom info! But.
174 00:21:03.550 ⇒ 00:21:12.409 BConroy: And what about what about the the social media piece to this? Does that fold into
175 00:21:13.070 ⇒ 00:21:15.825 BConroy: the same thing that we’re doing? Does it.
176 00:21:16.170 ⇒ 00:21:20.203 Connor Fenn: Yeah. So that’s just like a little extension that we add on
177 00:21:20.780 ⇒ 00:21:35.500 Connor Fenn: And then, like, I’m actually building that out right now for to target companies like you cbre. To be honest with you. I’m setting up a. It’s basically a campaign workflow that goes through
178 00:21:36.120 ⇒ 00:21:40.430 Connor Fenn: all of the leads that I’ve kind of specifically tailored to.
179 00:21:40.760 ⇒ 00:21:46.702 Connor Fenn: and then it it just sends all of those out in like a 3 part series. So it has
180 00:21:47.160 ⇒ 00:21:54.109 Connor Fenn: initial kind of like, oh, how are you doing? Kind of email tailored to specifically what I want
181 00:21:54.240 ⇒ 00:22:04.989 Connor Fenn: and then depending. If they respond to that email. It says one thing, if it they don’t, it says another thing, and each one of those is kind of custom tailored. So that’s the nice part.
182 00:22:11.640 ⇒ 00:22:13.781 BConroy: When do they step in.
183 00:22:14.970 ⇒ 00:22:15.939 Connor Fenn: I’m sorry. What.
184 00:22:15.940 ⇒ 00:22:18.350 BConroy: When do we step in in the lead process.
185 00:22:18.740 ⇒ 00:22:28.190 Connor Fenn: So that’s after they respond to that 3rd email. That’s up to you. That’s where you can kind of take it. And you know, run it with your own way, but at least gives you that
186 00:22:28.450 ⇒ 00:22:38.430 Connor Fenn: initial like one to 2, even sometimes 3 touch points fully autonomous, where you’re not doing all that work and wasting your time. You’re more focusing on closing the deal, you know.
187 00:22:42.080 ⇒ 00:22:46.950 BConroy: Or and we see the 1, 2, and 3 responses.
188 00:22:49.401 ⇒ 00:22:50.569 Connor Fenn: Yeah, let me see.
189 00:22:50.840 ⇒ 00:22:53.159 Connor Fenn: Like, are you saying mine?
190 00:22:53.400 ⇒ 00:22:55.690 BConroy: I’m saying. Can you give us an example.
191 00:22:57.130 ⇒ 00:22:58.010 Connor Fenn: Yeah, let me.
192 00:22:58.010 ⇒ 00:23:02.200 BConroy: Examples would help us right? Because we’re we’re trying to imagine everything right now.
193 00:23:04.330 ⇒ 00:23:07.630 Connor Fenn: I don’t know if I let me see what I can pull up for you real quick.
194 00:23:46.360 ⇒ 00:23:47.880 Connor Fenn: Here we go. So
195 00:23:50.060 ⇒ 00:23:59.130 Connor Fenn: this one I’m just pulling this up in our notes. Sorry I don’t. I don’t have the actual dashboard up in front of me right now. So hopefully, this is okay for you guys.
196 00:24:00.096 ⇒ 00:24:07.070 Connor Fenn: But basically, we’re putting together a Linkedin outreach campaign for law firms.
197 00:24:07.470 ⇒ 00:24:15.160 Connor Fenn: And so kind of what we’re doing is we’re you set up an initial kind of contact message, something similar to like this.
198 00:24:17.780 ⇒ 00:24:18.750 BConroy: Can you?
199 00:24:18.750 ⇒ 00:24:20.620 BConroy: Managing director? They’re every lawyer.
200 00:24:21.280 ⇒ 00:24:22.209 Connor Fenn: I’m sorry. What.
201 00:24:23.110 ⇒ 00:24:26.360 BConroy: To whom? At the law firms that go to? Who is Alex Evans?
202 00:24:26.360 ⇒ 00:24:27.480 Connor Fenn: So
203 00:24:28.080 ⇒ 00:24:38.820 Connor Fenn: well, it depends on what we set for criteria. So for this one, it’s digital marketing executives for legal firms, and they these are all kind of like the search criterias we’re doing for it.
204 00:24:39.140 ⇒ 00:24:39.780 BConroy: Yeah.
205 00:24:39.780 ⇒ 00:24:43.869 Connor Fenn: Just keep in mind. This is built out in our notes. We were just.
206 00:24:43.870 ⇒ 00:24:44.370 BConroy: Yep.
207 00:24:44.620 ⇒ 00:24:54.819 Connor Fenn: But yeah, so you, you create that custom kind of filter that you want. And then, essentially, what you do is you would start putting together these kind of like email examples.
208 00:24:55.498 ⇒ 00:25:03.159 Connor Fenn: And so this is like the 1st connect message and then depending on how they respond. There’s like a follow up message
209 00:25:03.942 ⇒ 00:25:06.199 Connor Fenn: and then what we do is actually.
210 00:25:06.310 ⇒ 00:25:13.599 Connor Fenn: you know, like some portions of it, like the name, the law firm kind of the details of the message
211 00:25:13.890 ⇒ 00:25:17.940 Connor Fenn: get changed down a little bit, depending on like who the person is.
212 00:25:18.270 ⇒ 00:25:20.644 Connor Fenn: and that’s all done with AI
213 00:25:21.650 ⇒ 00:25:27.620 Connor Fenn: kind of on the back end. But that’s what we help you do kinda in the
214 00:25:28.880 ⇒ 00:25:36.110 Connor Fenn: process that I’m like, step 2 process, or I should say weeks, 3 and 4, where we’re really kind of like honing in
215 00:25:36.310 ⇒ 00:25:43.989 Connor Fenn: on what you wanted to send out to them. If you wanted to go. That route. That’s what we typically build on here.
216 00:25:48.840 ⇒ 00:25:51.719 Connor Fenn: Does that make sense? I can go back to this, too.
217 00:26:07.500 ⇒ 00:26:08.800 BConroy: Honor. Can you hear me.
218 00:26:09.460 ⇒ 00:26:10.590 Connor Fenn: Now I can. Yeah.
219 00:26:10.590 ⇒ 00:26:19.129 BConroy: Oh, sorry it’s on my Internet is unstable. That’s part of the pricing. That’s at $10,000 a month. Correct.
220 00:26:19.320 ⇒ 00:26:38.699 Connor Fenn: Yeah. Well, so that’s what I was saying to you. Isn’t we just increased it like, I just sent out a proposal for 10,000 for this. But since we just have been going through this like internal kind of changes the past couple of days, we already sent it to you at the 5. So I’m if I talk, Tom, if we just if you guys want to do the E email
221 00:26:38.990 ⇒ 00:26:49.530 Connor Fenn: as long as you just pay for like the materials and the hours to get it there. We could probably do a little cheaper for you, because I already showed you this pricing. I’m not gonna do that to you.
222 00:26:49.720 ⇒ 00:27:01.819 BConroy: But is that the 5 and the 5 so like the Linkedin, I think the Linkedin piece of this is interesting, too, that we hadn’t considered right, I think one would have to upgrade our Linkedin account, because
223 00:27:02.070 ⇒ 00:27:05.050 BConroy: to pro or premium, or whatever.
224 00:27:05.050 ⇒ 00:27:28.879 Connor Fenn: Yeah. So that’s that’s the one thing keep in mind with the Linkedin is you have to have the pro premium, and then Linkedin still has, like you have to connect first.st So the messages are a little shorter, so like the your capabilities of what you can write, and the 1st one is a little short. So just keep that in mind. It’s like, I think it’s 300 characters. Maybe.
225 00:27:29.182 ⇒ 00:27:32.209 BConroy: But it’s but we can still automate that the connect.
226 00:27:32.873 ⇒ 00:27:34.200 Connor Fenn: For sure.
227 00:27:34.200 ⇒ 00:27:34.810 BConroy: Yeah.
228 00:27:38.180 ⇒ 00:27:41.120 BConroy: So if we wanted to build a list
229 00:27:41.550 ⇒ 00:27:47.250 BConroy: and then automate the Linkedin, what would that be per month for the 1st 3 months.
230 00:27:48.400 ⇒ 00:28:11.007 Connor Fenn: So building the list and doing all that is going to be the 5,000. And then the if you wanted to do the Linkedin. Honestly, the Linkedin and email, they’re like the same. So it just comes together. It would just be based off. Of how many accounts you guys want to have on. So if you want to hook up all 3 of your linkedins.
231 00:28:11.460 ⇒ 00:28:12.699 Connor Fenn: I think it’s like.
232 00:28:12.960 ⇒ 00:28:26.779 Connor Fenn: don’t quote me on it. I gotta look at the exact pricing, but it’d be like 200 bucks, 200 bucks extra on top of the 5,000 to 300 bucks depending on like the hours. And just the licensing to get it on there.
233 00:28:26.940 ⇒ 00:28:28.610 Connor Fenn: 6 grand, perfect. Yeah.
234 00:28:30.780 ⇒ 00:28:32.759 Connor Fenn: So it’d be, yeah, just about
235 00:28:33.090 ⇒ 00:28:36.030 Connor Fenn: 5,000, 506,000, probably.
236 00:28:36.990 ⇒ 00:28:41.209 BConroy: And then do you have any examples that you could share with us
237 00:28:42.360 ⇒ 00:28:45.369 BConroy: like that? We could just kind of page through of.
238 00:28:46.040 ⇒ 00:28:48.470 BConroy: yeah, it doesn’t have to be real, but like what this.
239 00:28:49.810 ⇒ 00:28:55.720 BConroy: So you know, my question ultimately is, we give you this criteria, and
240 00:28:57.000 ⇒ 00:28:59.550 BConroy: you know, do you come back with a list of
241 00:28:59.770 ⇒ 00:29:03.209 BConroy: 50 for us, or do you come back with a list of 5,000.
242 00:29:03.930 ⇒ 00:29:09.420 Connor Fenn: So what’s the with all dependent on how
243 00:29:09.690 ⇒ 00:29:21.190 Connor Fenn: how narrowed down you want your your filters to be? So that’s kinda the tricky part is, it’s just how specific you really want to get with the information.
244 00:29:21.778 ⇒ 00:29:30.709 Connor Fenn: Is where that really determines things to be honest. So you could have a list where you know it’s a couple of 100. It could be a couple of 1,000. It just all kind of depends.
245 00:29:31.270 ⇒ 00:29:36.069 Connor Fenn: But you’re you’re you’re not limited to one list. So that’s the nice thing, too, is.
246 00:29:36.380 ⇒ 00:29:39.899 BConroy: And we can change it. So if we come back and you give us
247 00:29:40.400 ⇒ 00:29:42.460 BConroy: one extreme or the other. Right? There’s
248 00:29:43.020 ⇒ 00:29:54.600 BConroy: there’s 5,000 on it, and we don’t have the ability to sift through all that information. We can give you a couple of other criteria, and it can. It can lean itself down some, and vice versa.
249 00:29:54.840 ⇒ 00:30:06.639 Connor Fenn: That’s the nice thing about the monthly is like, you need any changes. You wanna create different campaigns to find, you know, new leads in different ways. We’re doing that with you all month.
250 00:30:11.680 ⇒ 00:30:17.690 BConroy: Alright. Well, this has been, I think, helpful on our side. Let us digest, and then we’ll be back in touch next week.
251 00:30:17.950 ⇒ 00:30:25.760 Connor Fenn: Yeah, for sure. What? What I was gonna recommend. Would it be helpful if I sent over so
252 00:30:26.426 ⇒ 00:30:38.889 Connor Fenn: that little reach weed researcher assistant. I can actually send that over in a demo. It’s not going to be specific to like what you guys are looking for. But if you want to play around with it and kind of get an idea
253 00:30:39.070 ⇒ 00:30:47.649 Connor Fenn: of what it would be on like a much smaller scale, just like a 1 1 lead scale I could do that. Just so you can kind of see what that looks like, too.
254 00:30:47.650 ⇒ 00:30:50.229 BConroy: Yeah, anything that we could kind of get our
255 00:30:50.480 ⇒ 00:30:53.019 BConroy: fingers dirty. And I think that would be helpful.
256 00:30:53.300 ⇒ 00:31:10.529 Connor Fenn: Okay, cool. Yeah. This link will have a handful of demos in it. Just I’ll write a little. Follow up. You guys can feel free to check out the other ones, too. They might not be relevant to you. But it’s pretty cool there, there’s like, just a handful of different ways. We’re using AI right now. So.
257 00:31:12.940 ⇒ 00:31:15.477 BConroy: Great. Well, we appreciate it. And
258 00:31:18.317 ⇒ 00:31:24.040 BConroy: we’re gonna continue our our planning session for today. We’ll be back in touch with you next week.
259 00:31:24.290 ⇒ 00:31:26.650 Connor Fenn: For sure. Sounds good. Enjoy your guys, weekend.
260 00:31:26.770 ⇒ 00:31:27.809 BConroy: Thanks you too.