Meeting Title: Uttam Kumaran’s Zoom Meeting Date: 2025-01-14 Meeting participants: Robert Tseng, Uttam Kumaran
WEBVTT
1 00:01:13.610 ⇒ 00:01:23.979 Robert Tseng: Okay. Sorry dude. I switched to Arc recently and then, like, it’s weird. Whenever I open up links they never opened an arc. They all. Maybe it’s just my settings, but it.
2 00:01:23.980 ⇒ 00:01:34.059 Uttam Kumaran: I think, yeah, you have to go to. I think in settings. If you go to, there’s a link to how to where to open new tabs or like, so basically, it’s like, yeah, if you if you search
3 00:01:34.580 ⇒ 00:01:38.559 Uttam Kumaran: default, if you go to open your settings, search, default web browser.
4 00:01:39.455 ⇒ 00:01:44.210 Uttam Kumaran: you can select in your Mac settings to use Arc as a default.
5 00:01:46.680 ⇒ 00:01:47.620 Robert Tseng: Yeah.
6 00:01:53.590 ⇒ 00:01:54.639 Robert Tseng: due, to okay.
7 00:01:54.640 ⇒ 00:02:03.390 Uttam Kumaran: We should become an art company. Because I’m gonna I can start sharing basically spaces per client that way. We can all have the same like space.
8 00:02:03.650 ⇒ 00:02:06.410 Robert Tseng: Oh, that’s great. Yeah, it’s weird. I already have.
9 00:02:06.410 ⇒ 00:02:08.640 Uttam Kumaran: That me and Nico have that because
10 00:02:09.118 ⇒ 00:02:13.960 Uttam Kumaran: has like this quick links you want to get to. And I create a space for every client.
11 00:02:13.960 ⇒ 00:02:14.650 Robert Tseng: Yeah.
12 00:02:16.326 ⇒ 00:02:22.409 Uttam Kumaran: I feel like art, totally kind of IA lot of people were asking them to work work on like an org
13 00:02:23.010 ⇒ 00:02:27.369 Uttam Kumaran: sort of program. And then they, I think they’re working on a new browser like entirely. But
14 00:02:27.690 ⇒ 00:02:36.124 Uttam Kumaran: oh, really, yeah, okay, okay, cool. So yeah, I guess I’m more curious about like what?
15 00:02:37.090 ⇒ 00:02:45.060 Uttam Kumaran: what you’re gonna see out of this funnel. But basically, I think we should go through new account creation.
16 00:02:47.410 ⇒ 00:02:55.830 Uttam Kumaran: Going on right now, we should go through new account creation, we should go through like
17 00:02:56.140 ⇒ 00:02:58.069 Uttam Kumaran: clicking through a couple of products.
18 00:02:58.582 ⇒ 00:03:01.930 Robert Tseng: The skew variance, and then basically placing an order.
19 00:03:02.040 ⇒ 00:03:03.230 Uttam Kumaran: Think that’s fine.
20 00:03:03.857 ⇒ 00:03:08.269 Uttam Kumaran: So I wanna get something for my mom. Let’s just see a
21 00:03:09.430 ⇒ 00:03:13.469 Uttam Kumaran: okay. So they you can actually shop directly on here, and the rest is just marketing.
22 00:03:13.790 ⇒ 00:03:16.590 Uttam Kumaran: Okay, let’s say, I, wanna do
23 00:03:18.660 ⇒ 00:03:21.339 Uttam Kumaran: I want to do? Just because.
24 00:03:34.430 ⇒ 00:03:37.210 Uttam Kumaran: oh, they sell like actual like, potted plants, too.
25 00:03:43.210 ⇒ 00:03:46.349 Uttam Kumaran: Okay, so you can select single double. Or
26 00:03:47.600 ⇒ 00:03:50.890 Uttam Kumaran: that’s kind of nice also. So like, kind of that volume
27 00:03:51.610 ⇒ 00:03:54.309 Uttam Kumaran: arrives in bud form. Oh, okay.
28 00:03:58.440 ⇒ 00:04:00.910 Uttam Kumaran: the dead to me. That’s kind of wild.
29 00:04:06.100 ⇒ 00:04:12.489 Uttam Kumaran: I feel like I’m gonna get my mom like a plant like, I think this is a nice orchid plant. Let’s do this.
30 00:04:13.440 ⇒ 00:04:16.839 Uttam Kumaran: although. Jan. 28, th okay, whatever
31 00:04:18.240 ⇒ 00:04:21.919 Uttam Kumaran: the product is not available in the date you selected.
32 00:04:22.540 ⇒ 00:04:23.340 Uttam Kumaran: Oh.
33 00:04:40.960 ⇒ 00:04:41.850 Uttam Kumaran: okay.
34 00:04:42.360 ⇒ 00:04:44.930 Robert Tseng: The earliest was January 28.th
35 00:04:44.930 ⇒ 00:04:46.270 Uttam Kumaran: January 28.th
36 00:04:47.070 ⇒ 00:04:58.549 Robert Tseng: Yeah, okay, I, what I’m basically doing is, since I’m fairly familiar with the books, I think the books is like the original flower delivery service. This, the CEO was like one of my professors in college, or whatever. So
37 00:04:59.030 ⇒ 00:05:09.809 Robert Tseng: yeah, so I’m just like mirroring what you’re doing. So I also have orchids queued up, and it’s interesting just to compare the service quality. It’s cheaper, and they have a next day delivery on orchids.
38 00:05:10.290 ⇒ 00:05:11.879 Uttam Kumaran: Oh, really at boots.
39 00:05:12.110 ⇒ 00:05:12.810 Robert Tseng: Yeah.
40 00:05:13.240 ⇒ 00:05:19.940 Uttam Kumaran: So how about how about the okay? And it looks like they immediately. Okay, so I go into checkout. It’s all stripe.
41 00:05:21.330 ⇒ 00:05:25.009 Uttam Kumaran: or it’s all shopify. Is this all shop? Yeah, it’s all shopify checkout.
42 00:05:25.270 ⇒ 00:05:25.900 Robert Tseng: Yep.
43 00:05:26.220 ⇒ 00:05:28.345 Uttam Kumaran: Okay, what about the other?
44 00:05:29.830 ⇒ 00:05:33.330 Uttam Kumaran: so they have in a rush today.
45 00:05:33.580 ⇒ 00:05:36.910 Uttam Kumaran: Let’s see how much today costs like to send something. Today.
46 00:05:41.430 ⇒ 00:05:42.650 Uttam Kumaran: I’m gonna send to.
47 00:05:43.910 ⇒ 00:05:44.980 Robert Tseng: Oh, interesting!
48 00:05:51.930 ⇒ 00:05:53.629 Uttam Kumaran: I want to deliver today.
49 00:05:56.560 ⇒ 00:05:58.989 Uttam Kumaran: Oh, I can get this going today.
50 00:05:59.180 ⇒ 00:05:59.710 Uttam Kumaran: Yeah, I’m gonna.
51 00:05:59.710 ⇒ 00:06:00.250 Robert Tseng: Yeah.
52 00:06:00.250 ⇒ 00:06:02.770 Uttam Kumaran: I’m gonna do one of these actually fuck that work in
53 00:06:07.950 ⇒ 00:06:12.189 Uttam Kumaran: cause that way, I can see. Okay, let’s see if there’s any. Is there any like
54 00:06:13.020 ⇒ 00:06:17.740 Uttam Kumaran: these? Are all flowers, no plants. I wonder if they get it fulfilled then by somebody.
55 00:06:18.990 ⇒ 00:06:20.120 Robert Tseng: Oh, yeah, for sure.
56 00:06:21.120 ⇒ 00:06:22.959 Robert Tseng: That’s why they have the 3 pl.
57 00:06:23.430 ⇒ 00:06:26.829 Uttam Kumaran: Oh, and they figure it out. Okay, so let’s just get like
58 00:06:29.390 ⇒ 00:06:31.560 Uttam Kumaran: 70 bucks to get it today.
59 00:06:33.910 ⇒ 00:06:35.810 Robert Tseng: Yeah, that’s about right. That’s.
60 00:06:38.140 ⇒ 00:06:40.299 Uttam Kumaran: Okay, let’s just go through with this one.
61 00:06:48.210 ⇒ 00:06:51.849 Uttam Kumaran: 2 access stems. Oh, it’s not available.
62 00:06:57.570 ⇒ 00:07:04.669 Uttam Kumaran: Oh, oh, okay, let me just see what happens. That’s a bag. Let’s get rid of the lemon drop.
63 00:07:08.810 ⇒ 00:07:13.349 Uttam Kumaran: Oh, they offer $50 away from free shipping. They have some sort of points thing.
64 00:07:16.190 ⇒ 00:07:20.380 Robert Tseng: Yeah, interesting. They don’t have subscription. Who says subscriptions.
65 00:07:20.560 ⇒ 00:07:27.419 Uttam Kumaran: They don’t have subscription, I’m still not able to confirm. Oh, okay. Wednesday, January 15.th Oh, this is for the 15.th
66 00:07:28.070 ⇒ 00:07:28.730 Uttam Kumaran: I can’t.
67 00:07:28.730 ⇒ 00:07:35.260 Robert Tseng: I don’t think the same day is actually same day, or like maybe it is, but only to core cities. I don’t think Austin would be one of those cities.
68 00:07:35.260 ⇒ 00:07:36.069 Uttam Kumaran: Well, well.
69 00:07:36.070 ⇒ 00:07:36.530 Robert Tseng: We like.
70 00:07:36.530 ⇒ 00:07:37.900 Uttam Kumaran: This is for San Ramon.
71 00:07:38.260 ⇒ 00:07:41.240 Robert Tseng: Oh, interesting. Okay, well, that should be so. So.
72 00:07:42.320 ⇒ 00:07:43.690 Uttam Kumaran: But see, I can’t select.
73 00:07:44.130 ⇒ 00:07:46.929 Robert Tseng: Yeah. You see, same day. Delivery. Yeah.
74 00:07:47.340 ⇒ 00:07:51.710 Uttam Kumaran: Place before 12 pm. Local time. Okay, alright. Tomorrow is fine. Then.
75 00:08:04.350 ⇒ 00:08:09.000 Uttam Kumaran: Okay, this is all fine, and then let’s go through the account creation process.
76 00:08:18.560 ⇒ 00:08:21.249 Uttam Kumaran: I mean, the site speed is kind of sucks.
77 00:08:26.190 ⇒ 00:08:40.970 Robert Tseng: Yeah, I mean things that I pay pay attention to when you click into the the Pdp, the product page like, what are all the different options, sometimes just one time purchase. There’s yeah. It’s just it’s just one time purchase. Add to basket. There isn’t a separate flow for subscription.
78 00:08:41.100 ⇒ 00:08:46.539 Robert Tseng: or anything like that. They don’t really have a log. I guess they do have a login portal.
79 00:08:46.540 ⇒ 00:08:51.249 Uttam Kumaran: So you can go to the subscription service at the top, but they don’t advertise it.
80 00:08:51.420 ⇒ 00:08:55.810 Robert Tseng: Yeah, it’s not like attached to every order or like every pot product page.
81 00:08:56.630 ⇒ 00:09:01.064 Robert Tseng: dude. Their their logo looks just like, what’s it called Ph data, or whatever.
82 00:09:02.570 ⇒ 00:09:06.310 Uttam Kumaran: Yes, it does. Yes, it does. You’re totally right. Yeah.
83 00:09:07.530 ⇒ 00:09:09.040 Robert Tseng: The random thing, but.
84 00:09:10.710 ⇒ 00:09:14.460 Uttam Kumaran: Wait. You’re so right. What is that.
85 00:09:14.580 ⇒ 00:09:17.259 Robert Tseng: Maybe they just use like the generic.
86 00:09:19.810 ⇒ 00:09:23.960 Uttam Kumaran: I don’t know. I don’t even oh, I guess maybe this is a flower logo. But okay.
87 00:09:25.260 ⇒ 00:09:29.689 Uttam Kumaran: so they have subscriptions. But yeah, I feel like they didn’t really talk to us about subscriptions.
88 00:09:30.050 ⇒ 00:09:31.839 Robert Tseng: Yeah. Maybe it’s a new thing that they’re doing.
89 00:09:38.420 ⇒ 00:09:39.839 Uttam Kumaran: Question, so let me go.
90 00:09:39.840 ⇒ 00:09:41.777 Robert Tseng: Yeah, their website is Hella, slow.
91 00:09:42.100 ⇒ 00:09:43.030 Uttam Kumaran: As well.
92 00:09:43.030 ⇒ 00:09:45.700 Robert Tseng: Yeah, that whatever that’s someone else’s problem.
93 00:09:45.700 ⇒ 00:09:47.400 Uttam Kumaran: Okay, let’s create an account.
94 00:09:51.700 ⇒ 00:09:56.800 Uttam Kumaran: I mean, we should look at like the site speed and then bounce basically probably right.
95 00:09:58.900 ⇒ 00:09:59.204 Robert Tseng: Yeah.
96 00:10:06.280 ⇒ 00:10:13.060 Robert Tseng: I’m trying to think of, like, what are other like made to order Ecom insights that it can bring to this call to help like close the deal.
97 00:10:14.340 ⇒ 00:10:22.130 Uttam Kumaran: Other made to other made to order. Stuff is like gift boxes, right? Or is that that’s not made to order, like, if you order food.
98 00:10:23.480 ⇒ 00:10:41.619 Robert Tseng: Yeah, I mean, like bundling and stuff like access, what we would call accessorials. Yeah, I mean, I don’t know. Do they sell pots? They sell soil stuff like that like at Ruggable, we would sell like like pillows was like a big product, actually, because people wanted to match their pillows to rugs. So that added a bunch of incremental revenue.
99 00:10:42.706 ⇒ 00:10:46.270 Robert Tseng: But it doesn’t look like, yeah, they they really do that yet.
100 00:10:47.760 ⇒ 00:10:54.740 Robert Tseng: So just like there’s there’s some. Yeah, I mean figuring out what are some adjacent products that you could sell
101 00:10:56.100 ⇒ 00:11:03.919 Robert Tseng: on the day. But I think the for the for these engineering guys like, we just kind of recap what their biggest problem is like. Their biggest problem is.
102 00:11:04.670 ⇒ 00:11:10.134 Robert Tseng: wait, the the data flow like they’re not able to.
103 00:11:13.240 ⇒ 00:11:17.429 Robert Tseng: like, I’m trying to recall the specific inventory issue that they talked to us about.
104 00:11:17.430 ⇒ 00:11:23.439 Uttam Kumaran: They talk. They talked to us about how they’re they’re unable to get like a great predictor on
105 00:11:24.920 ⇒ 00:11:28.069 Uttam Kumaran: basically like how much to order.
106 00:11:28.070 ⇒ 00:11:28.820 Robert Tseng: Yeah.
107 00:11:29.433 ⇒ 00:11:35.799 Uttam Kumaran: The other thing they talked about was, they’re on like redshift, and they want to make some better long term decisions.
108 00:11:36.493 ⇒ 00:11:47.289 Uttam Kumaran: I think also, probably they don’t have a great like. Basically they had. They had this engineer who just dipped probably their core ae, and he had probably a lot of logic on like the business logic of how that works.
109 00:11:47.823 ⇒ 00:12:01.499 Uttam Kumaran: So I think for the most part it’s just like a Dbt. It’ll be like, mostly Dbt. Job pairing with the list. I think they have a couple of interesting modeling problems, one they have to make an estimate of how much inventory to have
110 00:12:01.630 ⇒ 00:12:03.470 Uttam Kumaran: for these key periods.
111 00:12:03.975 ⇒ 00:12:08.080 Uttam Kumaran: So that’s 1 thing that’s like, I think, probably a lot of modeling.
112 00:12:08.594 ⇒ 00:12:17.910 Uttam Kumaran: The second thing is probably some sort of inventory like draw down. So if they need to order more like, they have a sense of that. So there’s probably something on the logistics side.
113 00:12:18.811 ⇒ 00:12:23.729 Uttam Kumaran: And then the 3rd thing was really just around, like making better infra decisions.
114 00:12:24.280 ⇒ 00:12:25.490 Uttam Kumaran: Long term.
115 00:12:28.740 ⇒ 00:12:29.270 Robert Tseng: Okay.
116 00:12:29.270 ⇒ 00:12:30.719 Uttam Kumaran: Mostly what we talked about.
117 00:12:32.980 ⇒ 00:12:33.790 Robert Tseng: Yeah.
118 00:12:49.680 ⇒ 00:12:57.990 Robert Tseng: yeah, I agree with you that the the. So if the if the main objective is getting that like analytics, engineering kind of piece like.
119 00:12:59.592 ⇒ 00:13:01.220 Robert Tseng: yeah, I think.
120 00:13:01.220 ⇒ 00:13:06.051 Uttam Kumaran: I think they let let me go look back, because I think they did want some help on
121 00:13:08.240 ⇒ 00:13:11.629 Uttam Kumaran: some events related stuff. Let’s see, I sent them an email
122 00:13:39.190 ⇒ 00:13:43.920 Uttam Kumaran: non lauded reporting variances, ensuring skew taxonomy is standardized.
123 00:13:44.410 ⇒ 00:13:49.410 Uttam Kumaran: improving tracking buffers and accurate reporting during major promo periods.
124 00:13:55.300 ⇒ 00:13:58.110 Uttam Kumaran: yeah, so just like reliable sales data.
125 00:13:58.300 ⇒ 00:14:02.990 Uttam Kumaran: But I’m sure they have a bunch of this event data like, you know.
126 00:14:04.210 ⇒ 00:14:09.309 Uttam Kumaran: I’d be interested to see like how they’re tracking events like we didn’t talk about that. But I’m interested in what they’re using for this.
127 00:14:12.940 ⇒ 00:14:17.190 Uttam Kumaran: Ideally, I mean, like one. I’m not exactly sure what they’re
128 00:14:17.450 ⇒ 00:14:21.750 Uttam Kumaran: like debating us between the other people on. So I just want to kind of slam them with like.
129 00:14:22.880 ⇒ 00:14:28.049 Uttam Kumaran: we’d also went through the process we have. But we have also some questions about how you guys are tracking events.
130 00:14:28.190 ⇒ 00:14:44.570 Uttam Kumaran: And like, that’s something we do as well like full stack basically event helping you model events, helping you with naming conventions on the product event side, creating reports on the funnel. I’m sure they have. I mean, my guess is, they have an analyst. That’s like working on that.
131 00:14:47.220 ⇒ 00:14:49.490 Uttam Kumaran: So that’s what I would probably ask about.
132 00:14:51.180 ⇒ 00:14:51.870 Uttam Kumaran: Okay.
133 00:14:52.520 ⇒ 00:14:53.250 Robert Tseng: Okay.
134 00:14:57.730 ⇒ 00:15:00.670 Uttam Kumaran: Okay, cool. Yeah. I think I’m gonna go through this. And then
135 00:15:01.470 ⇒ 00:15:07.870 Uttam Kumaran: dude. I had a really great conversation with this company called this company called Deal.